{"id":3335,"date":"2023-12-19T11:06:28","date_gmt":"2023-12-19T10:06:28","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3335"},"modified":"2024-05-03T11:11:47","modified_gmt":"2024-05-03T10:11:47","slug":"i-vantaggi-di-tiktok-per-pmi-e-start-up","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/it\/blog\/i-vantaggi-di-tiktok-per-pmi-e-start-up\/","title":{"rendered":"Il tuo business non \u00e8 ancora su TikTok? Ecco i vantaggi per start up e PMI"},"content":{"rendered":"\n<p>Di recente abbiamo parlato di come <a href=\"https:\/\/www.salesforce.com\/it\/blog\/social-commerce-customer-experience\/\">l\u2019esperienza di acquisto delle persone si stia spostando sui social networ<\/a>k: Facebook, Instagram, Pinterest e <strong>TikTok<\/strong>. In questi canali infatti \u00e8 possibile <strong>compiere l\u2019intero processo all\u2019interno della piattaforma<\/strong>, evitando di concluderlo, per esempio, in un e-commerce.<\/p>\n\n\n\n<p>Anche sulla piattaforma di video brevi, i brand possono fare delle campagne pubblicitarie sfruttando le <strong>TikTok Ads<\/strong>.<\/p>\n\n\n\n<p>Ma perch\u00e9 una start up o una PMI dovrebbe considerare questa social app di brevi video per le sue attivit\u00e0 di marketing?<\/p>\n\n\n\n<p>Vediamo alcune statistiche:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 miliardo di utenti nel mondo (fonte: <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/1-billion-people-on-tiktok\">TikTok<\/a>)<\/li>\n\n\n\n<li>100 milioni di utenti attivi in Europa di cui<\/li>\n\n\n\n<li>5,4 milioni in Italia (fonte: via <a href=\"https:\/\/www.oberlo.it\/blog\/statistiche-tiktok\">Oberlo<\/a>)<\/li>\n\n\n\n<li>il 52% degli utenti nel mondo ha tra i 18 e 24 anni (fonte: <a href=\"https:\/\/www.statista.com\/statistics\/1257721\/tiktok-creators-by-age-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li>\n\n\n\n<li>gli utenti globali trascorrono in media 89 minuti al giorno sull\u2019app (Fonte: <a href=\"https:\/\/www.musicbusinessworldwide.com\/tiktok-users-watch-the-app-for-an-average-of-89-minutes-per-day-and-theres-732m-of-them-worldwide\/\">Music Business Worldwide<\/a>)<\/li>\n\n\n\n<li>il 55% degli utenti utilizza la piattaforma per cercare marchi o prodotti (Fonte: <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/growing-community-tiktok-live\">TikTok<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Gi\u00e0 da questi pochi dati \u00e8 facile intuire le molteplici opportunit\u00e0 per i brand che decidono di usare <strong>TikTok<\/strong> per il proprio <strong>business<\/strong>, tra cui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>intercettare il pubblico della generazione Z<\/strong>, nato tra il 1995 e il 2010, in un territorio che comincia a essere esplorato anche in Italia, ove per\u00f2 il TikToker pi\u00f9 famoso al mondo \u00e8 il content creator italo-senegalese Khaby Lame (fonte: <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_most-followed_TikTok_accounts\" target=\"_blank\" rel=\"noreferrer noopener\">Wikipedia<\/a>)<\/li>\n\n\n\n<li><strong>aumentare la consapevolezza nei confronti del marchio<\/strong> in un contesto pi\u00f9 leggero e spiritoso. Non tutte le PMI possono permetterselo, oppure occorre saperlo declinare tenendo conto dei valori e della missione aziendali<\/li>\n\n\n\n<li>promuovere il lancio di un nuovo prodotto. Un\u2019altra opportunit\u00e0 di fare <strong>TikTok marketing<\/strong>: famoso il caso di Guess che ha lanciato una nuova linea di jeans con la sfida #InMyDenimChallenge con mini <strong>video<\/strong> diventati presto <strong>virali<\/strong><\/li>\n\n\n\n<li>mostrare il dietro le quinte. Un altro ottimo esempio di <strong>marketing<\/strong> su <strong>TikTok<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Trasforma ogni interazione in un traguardo di successo<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Conquista i clienti e costruisci relazioni di fiducia durevoli grazie al marketing digitale data-first.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/it\/form\/demo\/demo-marketing\/?nc=7013y0000022VdgAAE\">Guarda la demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/it\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/it\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/it\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>Anche nel nostro paese \u00e8 avvenuto il rilascio delle <strong>TikTok Ads<\/strong>, ovvero di fare <strong>pubblicit\u00e0 su TikTok<\/strong>.<\/p>\n\n\n\n<p>A tal proposito <strong>TikTok<\/strong> a fine 2020, durante la pandemia, ha messo a disposizione la piattaforma TikTok Hub per PMI, studiata \u201c&#8230; per aiutare le PMI ad attrarre nuovi consumatori e a fidelizzare quelli esistenti, con l\u2019obiettivo di accrescere il loro successo e sostenerne la crescita in un momento particolarmente difficile in tutta Europa\u201d (fonte: <a href=\"https:\/\/newsroom.tiktok.com\/it-it\/tiktok-piattaforma-per-pmi-italia\">TikTok<\/a>).<\/p>\n\n\n\n<p>\u00c8 sufficiente aprire un <strong>TikTok business account<\/strong> e seguire le istruzioni guidate per impostare le <strong>TikTok Ads<\/strong>. Ci sono diversi formati tra cui scegliere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In feed: spot pubblicitari che appaiono nella pagina Per Te<\/li>\n\n\n\n<li>Brand Takeover: annunci video a schermo intero che appaiono appena si apre la app<\/li>\n\n\n\n<li>Topview: annunci che appaiono in cima alla pagina Per Te a schermo intero e durano fino a 60 secondi<\/li>\n\n\n\n<li>Branded Hashtag Challenge: annunci dall\u2019hashtag personalizzato con il nome della marca alla quale viene associata una sfida a cui possono partecipare gli utenti<\/li>\n\n\n\n<li>Branded Effect: annunci con effetti personalizzati come adesivi, filtri e lenti di realt\u00e0 aumentata.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Concludendo, possiamo affermare che ci sono molti validi motivi per cui start up e PMI possono prendere in considerazione <strong>TikTok<\/strong> nelle loro strategie di social media marketing.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Vuoi scoprire altri contenuti<br>sul social media marketing?<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/it\/blog\/category\/social-media-marketing\/\">Visita la sezione dedicata del nostro blog<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/it\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/it\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/it\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scopri i vantaggi e le opportunit\u00e0 che offre TikTok per le PMI e le start-up. Amplifica la visibilit\u00e0 del tuo brand con la giusta strategia.<\/p>\n","protected":false},"author":56,"featured_media":3338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[6,32],"sf_content_type":[],"blog":[1121,1196],"coauthors":[2],"class_list":["post-3335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-small-business","sf_topic-social-media-marketing","blog-small-business","blog-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>I vantaggi di TikTok per PMI e start-up | Salesforce<\/title>\n<meta name=\"description\" content=\"Scopri i vantaggi e le opportunit\u00e0 che offre TikTok per le PMI e le start-up. 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