{"id":3490,"date":"2024-06-10T09:30:00","date_gmt":"2024-06-10T08:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3490"},"modified":"2024-07-23T11:53:23","modified_gmt":"2024-07-23T10:53:23","slug":"tov-come-definirlo-per-il-tuo-brand","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/it\/blog\/tov-come-definirlo-per-il-tuo-brand\/","title":{"rendered":"Cosa si intende per Tone Of Voice e come trovare quello pi\u00f9 adatto a un brand"},"content":{"rendered":"\n<p>Nell\u2019<a href=\"https:\/\/www.salesforce.com\/it\/blog\/come-creare-una-forte-brand-identity-per-il-tuo-marchio-salesforce\/\">analisi della brand identity<\/a> il <strong>tono di voce<\/strong> rientra nell\u2019ambito della \u201cpersonalit\u00e0\u201d del marchio e gli permette di essere riconoscibile e comunicare in modo coerente.&nbsp;<\/p>\n\n\n\n<p>Questo rappresenta <strong>il modo in cui un\u2019azienda comunica<\/strong> con clienti, fornitori, dipendenti e collaboratori nel mondo digitale e reale. Ecco perch\u00e9 \u00e8 importante definirlo in modo puntuale. \u00c8 costituito da due elementi: la voce e il tono; entrambi modulati in base al contenuto, all\u2019argomento, la buyer persona e il canale utilizzato per la comunicazione.&nbsp;<\/p>\n\n\n\n<p>In questo contenuto esploreremo il concetto di <strong>tone of voice<\/strong> (comunemente abbreviato in <strong>TOV<\/strong>) e forniremo alcuni spunti pratici su come trovare quello pi\u00f9 adatto al proprio brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-passi-per-trovare-il-tono-di-voce-appropriato-per-una-pmi\">7 passi per trovare il tono di voce appropriato per una PMI <\/h2>\n\n\n\n<p>Ecco alcuni suggerimenti per guidare il processo di definizione del tono di voce del tuo brand:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Definire missione, valori e obiettivi di business<\/strong>, facendo s\u00ec che siano condivisi all\u2019interno dell\u2019azienda e riflessi in ogni ambito<\/li>\n\n\n\n<li><strong>Analizzare la concorrenza<\/strong> tramite un\u2019<strong>analisi SWOT<\/strong> o un\u2019analisi di mercato<\/li>\n\n\n\n<li><strong>Analizzare il proprio target di riferimento <\/strong>attraverso indagini, questionario o interviste ai clienti&nbsp;<\/li>\n\n\n\n<li><strong>Definire la personalit\u00e0 dell\u2019azienda<\/strong>: autorevole, familiare, giocosa, ironica, raffinata, avventurosa\u2026 Sono ben 52 i <strong>tipi di tone of voice<\/strong>! Questi possono anche essere abbinati, cos\u00ec da definire un <strong>TOV<\/strong> unico<\/li>\n\n\n\n<li>Allineare la comunicazione al tipo di personalit\u00e0 scelta e ai dati raccolti, secondo lessico, sintassi e stile comunicativo appropriati.<\/li>\n\n\n\n<li>Raccogliere queste informazioni nel brand book da condividere con chi gestisce i contenuti<\/li>\n<\/ol>\n\n\n\n<p>\u00c8 importante considerare il TOV come un elemento fondamentale nella comunicazione, sia verbale che scritta. La scelta del tono adeguato, infatti, pu\u00f2 <strong>influenzare <\/strong>notevolmente <strong>l\u2019immagine e la percezione del brand<\/strong> da parte del pubblico e <strong>l&#8217;efficacia del messaggio <\/strong>che vuole trasmettere. Un tone of voice coerente e autentico pu\u00f2 inoltre aiutare a <strong>costruire fiducia e fedelt\u00e0 nei confronti del marchio<\/strong>, distinguendolo dalla concorrenza. Segui questi passaggi per sviluppare un tono di voce unico e adeguato, che rappresenti e trasmetta appieno i valori e la personalit\u00e0 del brand all\u2019audience di riferimento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leggi l&#8217;articolo e scopri cosa si intende per Tone of Voice e quali aspetti considerare per trovare quello giusto per il tuo marchio.<\/p>\n","protected":false},"author":56,"featured_media":3491,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[876],"sf_content_type":[],"blog":[],"coauthors":[2],"class_list":["post-3490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-glossary"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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