{"id":1315,"date":"2026-04-20T11:45:56","date_gmt":"2026-04-20T09:45:56","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=1315"},"modified":"2026-04-20T12:15:01","modified_gmt":"2026-04-20T10:15:01","slug":"il-gruppo-chiesi-sceglie-salesforce-agentforce-life-sciences-per-trasformare-il-coinvolgimento-dei-clienti","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/it\/news\/press-releases\/2026\/04\/20\/il-gruppo-chiesi-sceglie-salesforce-agentforce-life-sciences-per-trasformare-il-coinvolgimento-dei-clienti\/","title":{"rendered":"Il Gruppo Chiesi sceglie Salesforce Agentforce Life Sciences"},"content":{"rendered":"\n

Il gruppo biofarmaceutico internazionale Chiesi, con headquarters a Parma, ha scelto Salesforce Agentforce Life Sciences per modernizzare le proprie operazioni di business a livello globale. La piattaforma integra dati unificati e intelligenza artificiale per migliorare le interazioni con i professionisti sanitari.<\/p>\n\n\n\n


Tra le funzionalit\u00e0 chiave: una base dati centralizzata (Data 360) per una visione unica di clienti e stakeholder sanitari, suggerimenti AI per i team sul campo e una gestione integrata dell\u2019intero ciclo di business, dagli eventi alle campagne multicanale. L\u2019iniziativa si inserisce nel pi\u00f9 ampio percorso di evoluzione digitale di Chiesi, Societ\u00e0 Benefit e azienda certificata B Corp, che nel 2024 ha reinvestito il 24% dei ricavi in ricerca e sviluppo.<\/p>\n\n\n\n


A questo link<\/a> il testo completo con ulteriori dettagli in merito.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Il gruppo biofarmaceutico internazionale Chiesi, con headquarters a Parma, ha scelto Salesforce Agentforce Life Sciences per modernizzare le proprie operazioni di business a livello globale. La piattaforma integra dati unificati e intelligenza artificiale per migliorare le interazioni con i professionisti sanitari. Tra le funzionalit\u00e0 chiave: una base dati centralizzata (Data 360) per una visione unica […]<\/p>\n","protected":false},"author":649,"featured_media":1317,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[],"sf_theme":[],"sf_topic":[333],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[292],"class_list":["post-1315","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_topic-customer-success-2"],"yoast_head":"\nIl Gruppo Chiesi sceglie Salesforce Agentforce Life Sciences - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Gruppo Chiesi sceglie Salesforce Agentforce Life Sciences\" \/>\n<meta property=\"og:description\" content=\"Il gruppo biofarmaceutico internazionale Chiesi, con headquarters a Parma, ha scelto Salesforce Agentforce Life Sciences per modernizzare le proprie operazioni di business a livello globale. 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