{"id":728,"date":"2025-06-11T12:24:13","date_gmt":"2025-06-11T10:24:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=728"},"modified":"2025-06-11T12:24:15","modified_gmt":"2025-06-11T10:24:15","slug":"salesforce-marketing-cloud-next","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/it\/news\/press-releases\/2025\/06\/11\/salesforce-marketing-cloud-next\/","title":{"rendered":"Salesforce dice addio ai messaggi \u201cdo-not-reply\u201d e inaugura una nuova era del marketing con Marketing Cloud Next"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>La prima soluzione di marketing agentico full-funnel che trasforma ogni canale in una conversazione bidirezionale e ogni campagna in un motore intelligente per la crescita<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Chicago, 11 giugno 2025<\/strong> \u2013 Salesforce presenta Marketing Cloud Next, la prima soluzione di marketing full-funnel realmente conversazionale, progettata per trasformare ogni canale in un\u2019opportunit\u00e0 di dialogo e ogni campagna in una reale occasione di crescita.<\/p>\n\n\n\n<p>Non si tratta di un semplice aggiornamento tecnologico, ma di un cambio di paradigma con il passaggio da un marketing basato su task ripetitivi e unidirezionali a un modello agentico, conversazionale, guidato dai dati e capace di adattarsi in tempo reale al comportamento dei clienti. Costruito in modo nativo sulla piattaforma Salesforce, Marketing Cloud Next d\u00e0 vita al marketing agentico con dati e flussi di lavoro interdipartimentali e agenti AI autonomi integrati nell\u2019intero funnel dei clienti.<\/p>\n\n\n\n<p>Gli agenti AI sono cos\u00ec in grado di trasformare tutti i messaggi \u201cdo-not-reply\u201d in interazioni agentiche, in cui ogni canale diventa una conversazione bidirezionale. E, dietro le quinte, gestiscono attivit\u00e0 complesse come la creazione di campagne, l\u2019ottimizzazione delle performance e la personalizzazione one-to-one con una scalabilit\u00e0 mai vista prima.<\/p>\n\n\n\n<p>A differenza di altre piattaforme di marketing che si limitano ad aggiungere funzionalit\u00e0 di intelligenza artificiale ai sistemi legacy, Marketing Cloud Next \u00e8 stato progettato appositamente per il marketing agentico, fornendo agenti di intelligenza artificiale che non si limitano ad assistere, ma sono in grado di gestire in modo autonomo attivit\u00e0 complesse.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAgentforce non sostituisce il lavoro dei marketer, lo potenzia, liberandoli dai compiti ripetitivi per permettere loro di concentrarsi su strategia, creativit\u00e0 e relazione con il cliente.&#8221;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Steve Hammond, EVP &amp; GM, Marketing Cloud di Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p>Tra le novit\u00e0 principali introdotte da Marketing Cloud Next:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creazione rapida di campagne grazie ad agenti AI che definiscono audience, contenuti e journey in poche ore.<\/li>\n\n\n\n<li>Engagement continuo e personalizzato su email, mobile e web con risposte automatizzate e proposte su misura per ogni cliente.<\/li>\n\n\n\n<li>Gestione autonoma dei lead, con qualificazione 24\/7 e passaggio fluido ai team commerciali.<\/li>\n\n\n\n<li>Ottimizzazione in tempo reale delle performance pubblicitarie, con raccomandazioni automatiche su targeting e budget.<\/li>\n\n\n\n<li>Integrazione nativa con LinkedIn, per una visione completa delle performance delle campagne e una personalizzazione ancora pi\u00f9 precisa.<\/li>\n<\/ul>\n\n\n\n<p>\u201cCon Marketing Cloud Next non offriamo semplicemente nuove funzionalit\u00e0 AI, ma una vera e propria soluzione di agentic marketing\u201d, ha dichiarato Steve Hammond, EVP &amp; GM, Marketing Cloud di Salesforce. \u201cAgentforce non sostituisce il lavoro dei marketer, lo potenzia, liberandoli dai compiti ripetitivi per permettere loro di concentrarsi su strategia, creativit\u00e0 e relazione con il cliente\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-disponibilita\">Disponibilit\u00e0<\/h2>\n\n\n\n<p>Le funzionalit\u00e0 principali di Marketing Cloud Next e Agentforce sono gi\u00e0 disponibili per i clienti, mentre ulteriori innovazioni saranno rilasciate entro la fine del 2025.<br>Per la versione integrale del comunicato stampa in lingua inglese si rimanda alla newsroom globale di Salesforce.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"1205\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/it\/news\/press-releases\/2026\/02\/23\/state-of-marketing-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=1024\" class=\"content-card__image\" alt=\"State of Marketing Italy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png 1200w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2026\/02\/image-3.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/it\/news\/press-releases\/2026\/02\/23\/state-of-marketing-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce State of Marketing: il 60% dei marketer italiani ha adottato l\u2019AI, ma la maggioranza fatica ancora a rispondere ai clienti in modo personalizzato\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 lettura minima\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"259\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/it\/news\/press-releases\/2024\/07\/03\/salesforce-state-of-marketing-lintelligenza-artificiale-e-la-massima-priorita-dei-marketer-italiani-ma-anche-il-loro-piu-grande-cruccio\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"500\" height=\"281\" src=\"https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2024\/07\/State-of-Marketing-Netherlands.webp?w=500\" class=\"content-card__image\" alt=\"State of Marketing Italy\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2024\/07\/State-of-Marketing-Netherlands.webp 500w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2024\/07\/State-of-Marketing-Netherlands.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2024\/07\/State-of-Marketing-Netherlands.webp?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2024\/07\/State-of-Marketing-Netherlands.webp?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2024\/07\/State-of-Marketing-Netherlands.webp?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/it\/news\/wp-content\/uploads\/sites\/24\/2024\/07\/State-of-Marketing-Netherlands.webp?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/it\/news\/press-releases\/2024\/07\/03\/salesforce-state-of-marketing-lintelligenza-artificiale-e-la-massima-priorita-dei-marketer-italiani-ma-anche-il-loro-piu-grande-cruccio\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce State of Marketing: l\u2019intelligenza artificiale \u00e8 la massima priorit\u00e0 dei marketer italiani ma anche il loro pi\u00f9 grande cruccio\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 lettura minima\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/it\/news\/wp-json\/wp\/v2\/sf_press_release\/728\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>La prima soluzione di marketing agentico full-funnel che trasforma ogni canale in una conversazione bidirezionale e ogni campagna in un motore intelligente per la crescita Chicago, 11 giugno 2025 \u2013 Salesforce presenta Marketing Cloud Next, la prima soluzione di marketing full-funnel realmente conversazionale, progettata per trasformare ogni canale in un\u2019opportunit\u00e0 di dialogo e ogni campagna [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":730,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[48],"sf_theme":[59],"sf_topic":[273,2,22],"sf_product":[62,78,68,86],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[128],"sf_collection":[],"sf_visibility":[],"coauthors":[272],"class_list":["post-728","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_theme-digital-transformation","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-marketing","sf_product-agentforce","sf_product-marketing-cloud","sf_product-data-cloud","sf_product-salesforce-platform","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce inaugura una nuova era del marketing con Marketing Cloud Next<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce dice addio ai messaggi \u201cdo-not-reply\u201d e inaugura una nuova era del marketing con Marketing Cloud Next\" \/>\n<meta property=\"og:description\" content=\"La prima soluzione di marketing agentico full-funnel che trasforma ogni canale in una conversazione bidirezionale e ogni campagna in un motore intelligente per la crescita Chicago, 11 giugno 2025 \u2013 Salesforce presenta Marketing Cloud Next, la prima soluzione di marketing full-funnel realmente conversazionale, progettata per trasformare ogni canale in un\u2019opportunit\u00e0 di dialogo e ogni campagna [&hellip;]\" \/>\n<meta property=\"og:url\" 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