{"id":11650,"date":"2025-08-08T13:15:36","date_gmt":"2025-08-08T04:15:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11650"},"modified":"2025-08-08T13:15:38","modified_gmt":"2025-08-08T04:15:38","slug":"jp-rfm-analysis","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-rfm-analysis\/","title":{"rendered":"\u3010\u56f3\u89e3\u3011RFM\u5206\u6790\u3068\u306f\uff1f\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3063\u305f\u57fa\u672c\u624b\u6cd5\u3068\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u84c4\u7a4d\u3055\u308c\u3066\u3044\u308b\u306e\u306b\u3001\u6b21\u306e\u6253\u3061\u624b\u306b\u6d3b\u304b\u305b\u3066\u3044\u306a\u3044\u2026\u300d<br>\u300c\u3059\u3079\u3066\u306e\u304a\u5ba2\u69d8\u306b\u540c\u3058\u3088\u3046\u306a\u30e1\u30eb\u30de\u30ac\u3092\u9001\u3063\u3066\u3044\u308b\u3051\u308c\u3069\u3001\u672c\u5f53\u306b\u52b9\u679c\u304c\u3042\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\u300d<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u3001\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u69d8\u4e00\u4eba\u3072\u3068\u308a\u306e\u72b6\u6cc1\u304c\u898b\u3048\u306a\u3044\u307e\u307e\u3067\u306f\u3001\u5927\u5207\u306a\u512a\u826f\u9867\u5ba2\u3092\u9003\u3057\u305f\u308a\u3001\u52b9\u679c\u306e\u8584\u3044\u65bd\u7b56\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u7d9a\u3051\u305f\u308a\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u5f37\u529b\u306a\u624b\u6cd5\u304c\u3001\u9867\u5ba2\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308bRFM\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u3068\u306f\u3001Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u30fbFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u30fbMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u3068\u3044\u30463\u3064\u306e\u6307\u6a19\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u5206\u3051\u3057\u3001\u5206\u985e\u3059\u308b\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u3092\u7528\u3044\u308c\u3070\u30013\u3064\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u6307\u6a19\u3067\u300c\u6700\u8fd1\u8cfc\u5165\u3057\u3066\u304f\u308c\u305f\u512a\u826f\u9867\u5ba2\u300d\u3084\u300c\u96e2\u53cd\u3057\u305d\u3046\u306a\u9867\u5ba2\u300d\u306a\u3069\u3092\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u3066\u7c21\u5358\u306b\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001RFM\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58\u3068\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3063\u305f\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u3001\u305d\u3057\u3066\u5206\u6790\u7d50\u679c\u3092\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u65bd\u7b56\u30a2\u30a4\u30c7\u30a2\u307e\u3067\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305c\u3072\u6700\u5f8c\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3001\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7b2c\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div 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class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/analytics\/10mins-learning-how-to-start-data-analytics\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/10mins-learning-how-to-start-data-analytics-ogp.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/10mins-learning-how-to-start-data-analytics-ogp.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/10mins-learning-how-to-start-data-analytics-ogp.jpg?w=300&amp;h=169 300w, 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data-level=\"2\">RFM\u5206\u6790\u3068\u306f<\/a><\/li><li><a href=\"#h-rfm\u5206\u6790\u306e\u57fa\u672c\u624b\u9806-\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3046\u5834\u5408\" data-level=\"2\">RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806\uff5c\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3046\u5834\u5408<\/a><\/li><li><a href=\"#h-rfm\u5206\u6790\u3092\u88dc\u3046\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\" data-level=\"2\">RFM\u5206\u6790\u3092\u88dc\u3046\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5<\/a><\/li><li><a href=\"#h-rfm\u5206\u6790\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\" data-level=\"2\">RFM\u5206\u6790\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-rfm\u5206\u6790\u3092\u6d3b\u304b\u3057\u305f-\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u30a2\u30a4\u30c7\u30a2\u96c6\" data-level=\"2\">RFM\u5206\u6790\u3092\u6d3b\u304b\u3057\u305f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u30a2\u30a4\u30c7\u30a2\u96c6<\/a><\/li><li><a href=\"#h-rfm\u5206\u6790\u306e\u6ce8\u610f\u70b9\" data-level=\"2\">RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#h-rfm\u5206\u6790\u3067\u6d3b\u7528\u3055\u308c\u308bbi\u30c4\u30fc\u30eb\u3068\u306f\" data-level=\"2\">RFM\u5206\u6790\u3067\u6d3b\u7528\u3055\u308c\u308bBI\u30c4\u30fc\u30eb\u3068\u306f<\/a><\/li><li><a href=\"#h-bi\u30c4\u30fc\u30eb-tableau-\u3092\u4f7f\u3063\u305frfm\u5206\u6790\u306e\u65b9\u6cd5\" data-level=\"2\">BI\u30c4\u30fc\u30eb\u300eTableau\u300f\u3092\u4f7f\u3063\u305fRFM\u5206\u6790\u306e\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-\u4e8b\u4f8b-bi\u30c4\u30fc\u30eb-tableau-\u306b\u3088\u308brfm\u5206\u6790\u306e\u52b9\u679c\" data-level=\"2\">\u3010\u4e8b\u4f8b\u3011BI\u30c4\u30fc\u30eb\u300eTableau\u300f\u306b\u3088\u308bRFM\u5206\u6790\u306e\u52b9\u679c<\/a><\/li><li><a href=\"#h-\u307e\u3068\u3081-rfm\u5206\u6790\u306b\u3082\u3068\u3065\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3088\u3046\" data-level=\"2\">\u307e\u3068\u3081\uff1aRFM\u5206\u6790\u306b\u3082\u3068\u3065\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rfm\u5206\u6790\u3068\u306f\"><strong>RFM\u5206\u6790\u3068\u306f<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d1f9fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d1f9fc\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img08.jpg?w=1000\" alt=\"\u56f3\uff1aRFM\u5206\u6790\" class=\"wp-image-11658\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img08.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img08.jpg?w=300&amp;h=169 300w, 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0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>RFM\u5206\u6790\u3068\u306f\u3001Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u30fbFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u30fbMonetary\uff08\u7d2f\u7a4d\u8cfc\u5165\u984d\uff09\u3068\u3044\u30463\u3064\u306e\u6307\u6a19\u3092\u8a55\u4fa1\u3057\u3001\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u5206\u3051\u3057\u305f\u3046\u3048\u3067\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/customer-analysis-techniqe\/\">\u9867\u5ba2\u5206\u6790<\/a>\u306e\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>3\u3064\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066RFM\u5206\u6790\u3068\u547c\u3070\u308c\u3066\u304a\u308a\u3001\u512a\u826f\u9867\u5ba2\u306e\u767a\u6398\u3084\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u30fb\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306aRFM\u306b\u3088\u308b\u30e9\u30f3\u30af\u5206\u3051\u306e\u65b9\u6cd5\u306f\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>RFM<\/th><th>\u30e9\u30f3\u30af\u5206\u3051\u306e\u65b9\u6cd5<\/th><\/tr><\/thead><tbody><tr><td>Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09<\/td><td>\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u73fe\u5728\u307e\u3067\u306e\u671f\u9593\u304c\u77ed\u3044\u9867\u5ba2\u304b\u3089\u9ad8\u304f\u30e9\u30f3\u30af\u3065\u3051\u3059\u308b<\/td><\/tr><tr><td>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/td><td>\u8cfc\u5165\u983b\u5ea6\u304c\u591a\u3044\u9867\u5ba2\u304b\u3089\u9ad8\u304f\u30e9\u30f3\u30af\u3065\u3051\u3059\u308b<\/td><\/tr><tr><td>Monetary\uff08\u7d2f\u7a4d\u8cfc\u5165\u984d\uff09<\/td><td>\u7d2f\u7a4d\u8cfc\u5165\u984d\u304c\u5927\u304d\u3044\u9806\u306b\u9ad8\u304f\u30e9\u30f3\u30af\u3065\u3051\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>RFM\u306e\u5404\u30e9\u30f3\u30af\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u304d\u3081\u7d30\u304b\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001R\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3068F\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u304c\u9ad8\u3044\u4e00\u65b9\u3067M\uff08\u7d2f\u7a4d\u8cfc\u5165\u984d\uff09\u304c\u4f4e\u3044\u9867\u5ba2\u306f\u3001\u8cfc\u8cb7\u529b\u304c\u8db3\u308a\u3066\u3044\u306a\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u4f4e\u4fa1\u683c\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u8a98\u5c0e\u3084\u65b0\u305f\u306b\u30e9\u30a4\u30c8\u30d7\u30e9\u30f3\u3092\u8a2d\u3051\u308b\u306a\u3069\u306e\u65bd\u7b56\u3092\u691c\u8a0e\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001RFM\u3059\u3079\u3066\u304c\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306b\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/crm\/upsell-cross-sell\/\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb<\/a>\u3092\u4fc3\u3059\u306a\u3069\u512a\u5148\u7684\u306b\u55b6\u696d\u3092\u884c\u3046\u3053\u3068\u3067\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3084\u58f2\u4e0a\u306e\u5411\u4e0a\u3092\u72d9\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rfm\u5206\u6790\u306e\u57fa\u672c\u624b\u9806-\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3046\u5834\u5408\"><strong>RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806\uff5c\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3046\u5834\u5408<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d20d62&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d20d62\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-11652\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3063\u3066RFM\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u3001\u57fa\u672c\u7684\u306a\u624b\u9806\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u8ab2\u984c\u3068\u4eee\u8aac\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u3092\u6d17\u3044\u51fa\u3057\u30a8\u30af\u30bb\u30eb\u306b\u5165\u529b\u3059\u308b<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u5206\u985e\u3054\u3068\u306b\u65bd\u7b56\u3092\u6c7a\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u65bd\u7b56\u3092\u6539\u5584\u3059\u308b<\/li>\n<\/ol>\n\n\n\n<p>\u306f\u3058\u3081\u3066RFM\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u306f\u3001\u624b\u9806\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.\u8ab2\u984c\u3068\u4eee\u8aac\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3057\u3001RFM\u5206\u6790\u306e\u76ee\u7684\u3092\u5b9a\u3081\u307e\u3059\u3002RFM\u5206\u6790\u306f\u58f2\u4e0a\u306e\u4f38\u3073\u60a9\u307f\u3092\u89e3\u6c7a\u3059\u308b\u65bd\u7b56\u3092\u5c0e\u304f\u969b\u306b\u52b9\u679c\u7684\u3067\u3042\u308b\u305f\u3081\u3001\u4f38\u3073\u60a9\u307f\u306e\u539f\u56e0\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u8ab2\u984c\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8ab2\u984c\u3092\u8a2d\u5b9a\u3067\u304d\u305f\u3089\u3001\u89e3\u6c7a\u7b56\u306e\u4eee\u8aac\u3092\u7acb\u3066\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u305f\u3068\u3048\u3070\u3001\u58f2\u4e0a\u306e\u4f38\u3073\u60a9\u307f\u306f\u3001\u4f11\u7720\u9867\u5ba2\u306e\u5897\u52a0\u306b\u3088\u3063\u3066\u8d77\u3053\u3063\u3066\u3044\u308b\u3068\u4eee\u5b9a\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u306a\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eee\u8aac\u304c\u672c\u5f53\u306b\u6b63\u3057\u3044\u304b\u3069\u3046\u304b\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u3001RFM\u5206\u6790\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-\u30c7\u30fc\u30bf\u3092\u6d17\u3044\u51fa\u3057\u30a8\u30af\u30bb\u30eb\u306b\u5165\u529b\u3059\u308b\"><strong>2.<\/strong>\u30c7\u30fc\u30bf\u3092\u6d17\u3044\u51fa\u3057\u30a8\u30af\u30bb\u30eb\u306b\u5165\u529b\u3059\u308b<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u6d17\u3044\u51fa\u3057\u3001\u30a8\u30af\u30bb\u30eb\u306b\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u3001\u5404\u6307\u6a19\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u70b9\u6570<\/td><td class=\"has-text-align-left\" data-align=\"left\">5<\/td><td class=\"has-text-align-left\" data-align=\"left\">3<\/td><td class=\"has-text-align-left\" data-align=\"left\">1<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Recency<br>\uff08\u6700\u7d42\u8cfc\u5165\u65e5\u6700\u65b0\u8cfc\u5165\u65e5\uff09<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u30891\u30f5\u6708\u4ee5\u5185<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u30893\u30f5\u6708\u4ee5\u5185<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u30893\u30f5\u6708\u4ee5\u4e0a<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Frequency<br>\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u7d2f\u8a08\u8cfc\u5165\u56de\u6570\u304c12\u56de\u4ee5\u4e0a<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u7d2f\u8a08\u8cfc\u5165\u56de\u6570\u304c6\uff5e11\u56de<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u7d2f\u8a08\u8cfc\u5165\u56de\u6570\u304c1\uff5e5\u56de<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Monetary<br>\uff08\u7d2f\u7a4d\u8cfc\u5165\u984d\uff09<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u7d2f\u7a4d\u8cfc\u5165\u984d\u304c24\u4e07\u5186\u4ee5\u4e0a<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u7d2f\u7a4d\u8cfc\u5165\u984d\u304c12\u4e07\u5186\u4ee5\u4e0a24\u4e07\u5186\u672a\u6e80<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u7d2f\u7a4d\u8cfc\u5165\u984d\u304c12\u4e07\u5186\u672a\u6e80<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u203b\u6708\u984d\u5236SaaS\u3067\u3001\u6708\u984d\u57fa\u672c\u6599\u91d11\u4e07\u5186\u3068\u4eee\u5b9a<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4f8b\u3067\u306f3\u3064\u306e\u30e9\u30f3\u30af\u306b\u5206\u985e\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3088\u308a\u7d30\u304b\u304f\u8a2d\u5b9a\u3057\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u3002\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306b\u3042\u308f\u305b\u3066\u57fa\u6e96\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a8\u30af\u30bb\u30eb\u3067\u6570\u5024\u3092\u5165\u529b\u3057\u305f\u8868\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d224f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d224f3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel01.jpg?w=1000\" alt=\"\" class=\"wp-image-17165\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel01.jpg?w=300&amp;h=120 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel01.jpg?w=768&amp;h=307 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel01.jpg?w=150&amp;h=60 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u7d9a\u3044\u3066\u3001\u5404\u6307\u6a19\u306e\u70b9\u6570\u3068\u7dcf\u5408\u70b9\u6570\u3001\u30b9\u30b3\u30a2\u3092\u81ea\u52d5\u8a08\u7b97\u3059\u308b\u305f\u3081\u306b\u3001\u6570\u5f0f\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>R\u5024\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d22c80&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d22c80\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel02.jpg?w=1000\" alt=\"\" class=\"wp-image-17166\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel02.jpg?w=300&amp;h=120 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel02.jpg?w=768&amp;h=307 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel02.jpg?w=150&amp;h=60 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4eca\u56de\u306eR\u5024\u306e\u8a2d\u5b9a\u6761\u4ef6\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u8abf\u67fb\u65e5\u307e\u3067\u30671\u30f5\u6708\u4ee5\u5185\uff1a5<\/li>\n\n\n\n<li>\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u8abf\u67fb\u65e5\u307e\u3067\u30673\u30f5\u6708\u4ee5\u5185\uff1a3<\/li>\n\n\n\n<li>\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u8abf\u67fb\u65e5\u307e\u3067\u30673\u30f5\u6708\u4ee5\u4e0a\uff1a1<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u6761\u4ef6\u3067R\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u6570\u5f0f\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>=IF(B2&gt;=B$13-30, 5, IF(B2&gt;=B$13-90, 3, 1))<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u300cB$13\u300d\u306f\u3001\u8abf\u67fb\u65e5\u304c\u5165\u529b\u3055\u308c\u3066\u3044\u308b\u30bb\u30eb\u3067\u3059\u3002\u30aa\u30fc\u30c8\u30d5\u30a3\u30eb\u3067\u6570\u5f0f\u3092\u30b3\u30d4\u30fc\u3057\u3066\u3082\u3001\u8abf\u67fb\u65e5\u306e\u6570\u5024\u304c\u5909\u66f4\u3055\u308c\u306a\u3044\u3088\u3046\u306b$\uff08\u7d76\u5bfe\u53c2\u7167:\u30c9\u30eb\u30de\u30fc\u30af\uff09\u3092\u631f\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u8abf\u67fb\u65e5\u307e\u3067\u306e\u65e5\u6570\u3092\u8a08\u7b97\u3057\u305f\u3046\u3048\u3067\u3001\u305d\u306e\u65e5\u6570\u3092\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u6570\u5f0f\u3092\u4f7f\u3063\u3066\u65e5\u6570\u306e\u81ea\u52d5\u8a08\u7b97\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>=B$13 &#8211; B2<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-f\u5024\u3092\u8a2d\u5b9a\u3059\u308b\"><strong>F\u5024\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d23992&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d23992\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel03.jpg?w=1000\" alt=\"\" class=\"wp-image-17167\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel03.jpg?w=300&amp;h=120 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel03.jpg?w=768&amp;h=307 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel03.jpg?w=150&amp;h=60 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4eca\u56de\u306eF\u5024\u306e\u8a2d\u5b9a\u6761\u4ef6\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7d2f\u8a08\u8cfc\u5165\u56de\u6570\u304c12\u56de\u4ee5\u4e0a\uff1a5<\/li>\n\n\n\n<li>\u7d2f\u8a08\u8cfc\u5165\u56de\u6570\u304c6\uff5e10\u56de\uff1a3<\/li>\n\n\n\n<li>\u7d2f\u8a08\u8cfc\u5165\u56de\u6570\u304c1\uff5e5\u56de\uff1a1<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u6761\u4ef6\u3067F\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u6570\u5f0f\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>=IF(D2&gt;=12, 5, IF(D2&gt;=6, 3, IF(D2&gt;=1, 1, 0)))<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-m\u5024\u3092\u8a2d\u5b9a\u3059\u308b\">M\u5024\u3092\u8a2d\u5b9a\u3059\u308b<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d244af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d244af\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel04.jpg?w=1000\" alt=\"\" class=\"wp-image-17168\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel04.jpg?w=300&amp;h=120 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel04.jpg?w=768&amp;h=307 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel04.jpg?w=150&amp;h=60 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4eca\u56de\u306eM\u5024\u306e\u8a2d\u5b9a\u6761\u4ef6\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7d2f\u7a4d\u8cfc\u5165\u984d\u304c24\u4e07\u5186\u4ee5\u4e0a\uff1a5<\/li>\n\n\n\n<li>\u7d2f\u7a4d\u8cfc\u5165\u984d\u304c12\u4e07\u5186\u4ee5\u4e0a24\u4e07\u5186\u672a\u6e80\uff1a3<\/li>\n\n\n\n<li>\u7d2f\u7a4d\u8cfc\u5165\u984d\u304c12\u4e07\u5186\u672a\u6e80\uff1a1<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u6761\u4ef6\u3067M\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u6570\u5f0f\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>=IF(F2&gt;=240000, 5, IF(F2&gt;=120000, 3, 1))<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b\">\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d24e38&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d24e38\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel05.jpg?w=1000\" alt=\"\" class=\"wp-image-17169\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel05.jpg?w=300&amp;h=120 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel05.jpg?w=768&amp;h=307 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel05.jpg?w=150&amp;h=60 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u7d9a\u3044\u3066\u3001\u7dcf\u5408\u7684\u306a\u30e9\u30f3\u30af\u5206\u3051\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u7dcf\u5408\u5f97\u70b9\u306e\u30bb\u30eb\u306b\u4ee5\u4e0b\u306e\u6570\u5f0f\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>=C2+E2+G2<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u30aa\u30fc\u30c8SUM\u3092\u4f7f\u3063\u3066\u3001\u5408\u8a08\u3057\u305f\u3044\u30bb\u30eb\u3092\u9078\u629e\u3057\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u3001\u5f97\u70b9\u306e\u5408\u8a08\u5024\u306e7\u30d1\u30bf\u30fc\u30f3\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30e9\u30f3\u30af\u5206\u3051\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15\u70b9\uff1aA<\/li>\n\n\n\n<li>13\u70b9\uff1aB<\/li>\n\n\n\n<li>11\u70b9\uff1aB<\/li>\n\n\n\n<li>9\u70b9\uff1aC<\/li>\n\n\n\n<li>7\u70b9\uff1aC<\/li>\n\n\n\n<li>5\u70b9\uff1aD<\/li>\n\n\n\n<li>3\u70b9\uff1aD<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u6761\u4ef6\u3067\u30e9\u30f3\u30af\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u6570\u5f0f\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>=IF(H2=15, &#8220;A&#8221;, IF(OR(H2=13, H2=11), &#8220;B&#8221;, IF(OR(H2=9, H2=7), &#8220;C&#8221;, IF(OR(H2=5, H2=3), &#8220;D&#8221;, &#8220;&#8221;))))<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u6570\u5f0f\u304c\u53cd\u6620\u3055\u308c\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30e9\u30f3\u30af\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u4e00\u5ea6\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f5c\u3063\u3066\u3057\u307e\u3048\u3070\u3001\u6b21\u56de\u4ee5\u964d\u306f\u6570\u5024\u5165\u529b\u3060\u3051\u3067\u30e9\u30f3\u30af\u306e\u8868\u793a\u307e\u3067\u3092\u81ea\u52d5\u5316\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d25a64&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d25a64\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel06.jpg?w=1000\" alt=\"\" class=\"wp-image-17170\" style=\"width:620px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel06.jpg?w=300&amp;h=120 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel06.jpg?w=768&amp;h=307 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel06.jpg?w=150&amp;h=60 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d26054&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d26054\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel07.jpg?w=1000\" alt=\"\" class=\"wp-image-17171\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel07.jpg?w=300&amp;h=120 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel07.jpg?w=768&amp;h=307 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-excel07.jpg?w=150&amp;h=60 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u5b9f\u969b\u306e\u8868\u306f\u3001\u5404\u6570\u5024\u3067\u6607\u9806\u30fb\u964d\u9806\u306b\u4e26\u3079\u66ff\u3048\u308b\u3068\u3001\u6bd4\u8f03\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30d0\u30d6\u30eb\u30c1\u30e3\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u5206\u5e03\u72b6\u6cc1\u304c\u53ef\u8996\u5316\u3055\u308c\u3066\u4fbf\u5229\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d26647&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d26647\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative02.jpg?w=1000\" alt=\"\" class=\"wp-image-17172\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative02.jpg?w=300&amp;h=120 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative02.jpg?w=768&amp;h=307 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative02.jpg?w=150&amp;h=60 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30a8\u30af\u30bb\u30eb\u306e\u6a19\u6e96\u6a5f\u80fd\u3067\u306f\u3001\u30d0\u30d6\u30eb\u3092\u6570\u5024\u3054\u3068\u306b\u8272\u5206\u3051\u3067\u304d\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u540c\u3058\u6570\u5024\u306e\u30d0\u30d6\u30eb\u306f\u91cd\u306a\u3063\u3066\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u30ea\u30b9\u30c8\u3068\u500b\u6570\u304c\u5408\u308f\u306a\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u9867\u5ba2\u6570\u3092\u96c6\u8a08\u3059\u308b\u3068\u3001\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3092\u6d3b\u7528\u3057\u305f\u5206\u5e03\u56f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306e\u4f8b\u3067\u306f\u3001A\u30e9\u30f3\u30af\u306e\u512a\u826f\u9867\u5ba2\u3088\u308a\u3082C\u30e9\u30f3\u30af\u306e\u4e00\u822c\u9867\u5ba2\u3001D\u30e9\u30f3\u30af\u306e\u4f11\u7720\u9867\u5ba2\u306e\u307b\u3046\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4fc3\u3059\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u304c\u3001\u4f11\u7720\u9867\u5ba2\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e\u65bd\u7b56\u3092\u3059\u3050\u306b\u3067\u3082\u5c55\u958b\u3057\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.\u9867\u5ba2\u5206\u985e\u3054\u3068\u306b\u65bd\u7b56\u3092\u6c7a\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306e\u7d50\u679c\u304c\u51fa\u305f\u3089\u3001\u9867\u5ba2\u5206\u985e\u3054\u3068\u306b\u65bd\u7b56\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u4eca\u56de\u306e\u4f8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u9867\u5ba2\u5206\u985e<\/td><td>A\uff08\u512a\u826f\u9867\u5ba2\uff09<\/td><td>B\uff08\u5b89\u5b9a\u9867\u5ba2\uff09<\/td><td>C\uff08\u4e00\u822c\u9867\u5ba2\uff09<\/td><td>D\uff08\u4f11\u7720\u9867\u5ba2\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u9867\u5ba2\u6570<\/td><td>2<\/td><td>1<\/td><td>3<\/td><td>4<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u65bd\u7b56\u4f8b<\/td><td>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4fc3\u3059<\/td><td>\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u7d99\u7d9a\u5229\u7528\u3067\u304a\u5f97\u306a\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3059\u308b<\/td><td>\u5229\u7528\u7387\u3092\u5411\u4e0a\u3055\u305b\u5b9a\u7740\u3055\u305b\u308b\u305f\u3081\u306b\u30bb\u30df\u30ca\u30fc\u306b\u8a98\u5c0e\u3059\u308b<\/td><td>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u5c0e\u5165\u969c\u58c1\u3092\u4e0b\u3052\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u512a\u826f\u9867\u5ba2\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u307b\u304b\u306e\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3082\u529b\u3092\u5165\u308c\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u304c\u3001\u512a\u826f\u9867\u5ba2\u304c\u306a\u305c\u7d99\u7d9a\u5229\u7528\u306b\u81f3\u3063\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u5b89\u5b9a\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u306b\u62bc\u3057\u4e0a\u3052\u308b\u65bd\u7b56\u304c\u898b\u3064\u304b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e9\u30f3\u30af\u3054\u3068\u306b\u8003\u3048\u308b\u3060\u3051\u3067\u306f\u3001\u5404\u5c64\u3078\u306e\u30a2\u30c3\u30d7\u30fb\u30c0\u30a6\u30f3\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u65b0\u305f\u306a\u8996\u70b9\u304c\u5f97\u3089\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.\u65bd\u7b56\u3092\u6539\u5584\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u3042\u3068\u306f\u30011\u30f5\u6708\u30fb\u534a\u5e74\u306a\u3069\u4e00\u5b9a\u671f\u9593\u3054\u3068\u306b\u518d\u5ea6RFM\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u30e9\u30f3\u30af\u306e\u5272\u5408\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u4f11\u7720\u9867\u5ba2\u304c\u6e1b\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u5f37\u5316\u3057\u305f\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304c\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u4e0b\u306e\u30e9\u30f3\u30af\u304b\u3089\u4e0a\u306e\u30e9\u30f3\u30af\u306b\u79fb\u884c\u3057\u305f\u9867\u5ba2\u306e\u6570\u3084\u5272\u5408\u3082\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6570\u5024\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u65bd\u7b56\u306f\u7d99\u7d9a\u3001\u307e\u305f\u306f\u5b9a\u671f\u7684\u306b\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002\u3082\u3057\u3001\u6539\u5584\u304c\u898b\u3089\u308c\u306a\u3044\u5834\u5408\u306f\u3001\u5225\u306e\u65bd\u7b56\u3092\u6253\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3068\u304d\u3001RFM\u5206\u6790\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u307b\u304b\u306e\u9867\u5ba2\u5206\u6790\u624b\u6cd5\u3082\u7d44\u307f\u5408\u308f\u305b\u3066\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306e\u691c\u8a0e\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-11654\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-analysis\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u7a2e\u985e\uff01\u3084\u308a\u65b9\u3084\u624b\u9806\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u3068\u3057\u3066\u3001\u4ee3\u8868\u7684\u306a5\u3064\u306b\u3064\u3044\u3066\u6982\u8981\u3068\u76ee\u7684\u3092\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001RFM\u5206\u6790\u3092\u5b9f\u8df5\u3059\u308b\u969b\u306b\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u3092\u3088\u308a\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u8a18\u4e8b\u3082\u3042\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/customer-analysis-techniqe\/\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f7\u3064\u306e\u624b\u6cd5\u3068\u9032\u3081\u308b\u624b\u9806\u3001\u6d3b\u7528\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac<\/a><br><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/excel-customer-management\/\">\u30a8\u30af\u30bb\u30eb\uff08Excel\uff09\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u7ba1\u7406\u65b9\u6cd5<\/a><\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u304b\u3089\u306f\u3001\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u539f\u5247\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\uff1a<a href=\"https:\/\/www.tableau.com\/ja-jp\/learn\/whitepapers\/top-10-principles-of-business-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d3\u30b8\u30cd\u30b9\u5206\u6790\u306e\u539f\u5247 10 \u9078<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30c7\u30b7\u30eb\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u3001\u7d2f\u8a08\u8cfc\u5165\u984d\u304c\u9ad8\u3044\u9806\u306b\u5168\u9867\u5ba2\u309210\u306e\u30e9\u30f3\u30af\u306b\u5206\u985e\u3057\u3001\u58f2\u4e0a\u69cb\u6210\u6bd4\u30841\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d\u306a\u3069\u3092\u30e9\u30f3\u30af\u3054\u3068\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u306f\u3001RFM\u5206\u6790\u3088\u308a\u3082\u7c21\u5358\u306b\u5b9f\u65bd\u3067\u304d\u308b\u305f\u3081\u3001\u7c21\u6613\u7684\u306a\u30e9\u30f3\u30af\u5206\u3051\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u6271\u3063\u3066\u3044\u308b\u30c7\u30fc\u30bf\u304c\u5229\u7528\u91d1\u984d\u3057\u304b\u306a\u3044\u30b1\u30fc\u30b9\u306b\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u306e\u3088\u3046\u306b\u30e9\u30f3\u30af\u5206\u3051\u306b\u3088\u3063\u3066\u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u304c\u3001\u512a\u826f\u9867\u5ba2\u306e\u6349\u3048\u65b9\u304c\u7570\u306a\u308b\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u904e\u53bb\u306b\u9ad8\u984d\u5546\u54c1\u30921\u56de\u3060\u3051\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306f\u3001RFM\u5206\u6790\u3067\u306f\u4f11\u7720\u9867\u5ba2\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u304c\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3067\u306f\u512a\u826f\u9867\u5ba2\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3067\u306f\u3001\u672c\u6765\u306e\u512a\u826f\u9867\u5ba2\u3092\u898b\u6975\u3081\u3089\u308c\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u3063\u305f\u5206\u6790\u624b\u6cd5\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPM\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>CPM\u5206\u6790\u3068\u306f\u3001\u8cfc\u5165\u56de\u6570\u30fb\u8cfc\u5165\u91d1\u984d\u30fb\u96e2\u53cd\u671f\u9593\u3068\u3044\u30463\u3064\u306e\u89b3\u70b9\u304b\u3089\u3001\u9867\u5ba2\u309210\u5c64\u306b\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002RFM\u5206\u6790\u3068\u540c\u69d8\u306b\u3001\u9867\u5ba2\u30e9\u30f3\u30af\u3054\u3068\u306b\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8003\u3048\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u3068CPM\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RFM\u5206\u6790\uff1a\u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u51fa\u3059\u306e\u306b\u5411\u3044\u3066\u3044\u308b<\/li>\n\n\n\n<li>CPM\u5206\u6790\uff1a\u96e2\u53cd\u671f\u9593\u306e\u3042\u308b\u9867\u5ba2\u3092\u898b\u3064\u3051\u3060\u3059\u306e\u306b\u5411\u3044\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u306f\u3001\u512a\u826f\u9867\u5ba2\u3060\u3051\u3067\u306a\u304f\u96e2\u53cd\u9867\u5ba2\u3092\u5f15\u304d\u623b\u3059\u65bd\u7b56\u3082\u5fc5\u8981\u3067\u3059\u3002CPM\u5206\u6790\u306f\u3001\u96e2\u53cd\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8003\u3048\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ABC\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>ABC\u5206\u6790\u306f\u3001\u58f2\u4e0a\u91d1\u984d\u3084\u8ca9\u58f2\u500b\u6570\u3001\u5728\u5eab\u6570\u306a\u3069\u304b\u3089\u91cd\u8996\u3057\u305f\u3044\u8a55\u4fa1\u8ef8\u3092\u6c7a\u3081\u3001\u6570\u5024\u304c\u9ad8\u3044\u9806\u306bA\u30fbB\u30fbC\u306b\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u5206\u3051\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u512a\u5148\u5ea6\u3092\u6c7a\u3081\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3068\u3082\u3068\u306f\u5728\u5eab\u7ba1\u7406\u624b\u6cd5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u54c1\u8cea\u7ba1\u7406\u3084\u9867\u5ba2\u5206\u6790\u306b\u3082\u5fdc\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u3067\u6d3b\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5404\u9867\u5ba2\u306e\u58f2\u4e0a\u7d2f\u8a08\u91d1\u984d\u3092\u8a55\u4fa1\u8ef8\u306b\u3057\u3001\u9867\u5ba2\u3092\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\uff1a\u5404\u9867\u5ba2\u306e\u58f2\u4e0a\u7d2f\u8a08\u91d1\u984d\u306e\u69cb\u6210\u6bd470\uff05\u4ee5\u4e0b<\/li>\n\n\n\n<li>B\uff1a\u5404\u9867\u5ba2\u306e\u58f2\u4e0a\u7d2f\u8a08\u91d1\u984d\u306e\u69cb\u6210\u6bd471\uff5e90\uff05<\/li>\n\n\n\n<li>C\uff1a\u5404\u9867\u5ba2\u306e\u58f2\u4e0a\u7d2f\u8a08\u91d1\u984d\u306e\u69cb\u6210\u6bd491\uff5e100\uff05\u307e\u3067<\/li>\n<\/ul>\n\n\n\n<p>\u672c\u4f8b\u3067\u306f\u3001A\u30e9\u30f3\u30af\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u512a\u5148\u7684\u306b\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u304f\u3053\u3068\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u65b9\u6cd5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001ABC\u5206\u6790\u306f\u3069\u306e\u9867\u5ba2\u5c64\u306b\u512a\u5148\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u969b\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CTB\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>CTB\u5206\u6790\u306f3\u3064\u306e\u8981\u7d20\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u5206\u985e\u3057\u3001\u9867\u5ba2\u5c5e\u6027\u8cfc\u8cb7\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30a4\u30f3\u30c6\u30ea\u30a2\u4e8b\u696d\u306e\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Category\uff08\u30ab\u30c6\u30b4\u30ea\uff09\uff1a\u6905\u5b50\u3001\u673a\u3001\u30d9\u30c3\u30c9\u306a\u3069<\/li>\n\n\n\n<li>Taste\uff08\u30c6\u30a4\u30b9\u30c8\uff09\uff1a\u8272\u3001\u5f62\u3001\u67c4\u306a\u3069<\/li>\n\n\n\n<li>Brand\uff08\u30d6\u30e9\u30f3\u30c9\uff09\uff1a\u30a4\u30f3\u30c6\u30ea\u30a2\u30d6\u30e9\u30f3\u30c9\u3084\u30ad\u30e3\u30e9\u30af\u30bf\u30fc<\/li>\n<\/ul>\n\n\n\n<p>3\u3064\u306e\u8981\u7d20\u304b\u3089\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3092\u8da3\u5473\u30fb\u55dc\u597d\u30ec\u30d9\u30eb\u306b\u307e\u3067\u843d\u3068\u3057\u8fbc\u3081\u307e\u3059\u3002\u7d30\u304b\u3044\u5c5e\u6027\u306b\u5bfe\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/segmentation\/\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u5206\u6790\u306f\u3001\u9867\u5ba2\u3092\u30cb\u30fc\u30ba\u3084\u6027\u8cea\u3054\u3068\u306b\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3001STP\u5206\u6790\u306e\u5de5\u7a0b\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u3042\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9867\u5ba2\u3092\u7d30\u304b\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3059\u308b\u3068\u3001\u3069\u306e\u9867\u5ba2\u5c64\u306b\u9700\u8981\u304c\u3042\u308b\u306e\u304b\u304c\u308f\u304b\u308a\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u9867\u5ba2\u5c64\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u5b9f\u8df5\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e4R\u306b\u6cbf\u3063\u3066\u5206\u985e\u57fa\u6e96\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rank\uff08\u512a\u5148\u9806\u4f4d\uff09<\/li>\n\n\n\n<li>Realistic\uff08\u6709\u52b9\u6027\uff09<\/li>\n\n\n\n<li>Reach\uff08\u5230\u9054\u53ef\u80fd\u6027\uff09<\/li>\n\n\n\n<li>Response\uff08\u6e2c\u5b9a\u53ef\u80fd\u6027\uff09<\/li>\n<\/ul>\n\n\n\n<p>4R\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/segmentation\/\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u3084\u308a\u65b9\u3068\u6d3b\u7528\u4e8b\u4f8b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rfm\u5206\u6790\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\">RFM\u5206\u6790\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d28675&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d28675\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img01.jpg?w=1000\" alt=\"\" class=\"wp-image-11661\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img01.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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class=\"wp-block-list\">\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u5c64\u3054\u3068\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u3089\u308c\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u898b\u6975\u3081\u3089\u308c\u308b<\/li>\n<\/ol>\n\n\n\n<p>\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067RFM\u5206\u6790\u3092\u6709\u52b9\u6d3b\u7528\u3067\u304d\u308b\u3068\u3001\u512a\u826f\u9867\u5ba2\u3060\u3051\u3067\u306f\u306a\u304f\u9867\u5ba2\u5c64\u3054\u3068\u306b\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u58f2\u4e0a\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5411\u4e0a\u3092\u72d9\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.\u9867\u5ba2\u5c64\u3054\u3068\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u3089\u308c\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u3068\u3001\u9867\u5ba2\u5c64\u3054\u3068\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001M\uff08\u7d2f\u7a4d\u8cfc\u5165\u984d\uff09\u304c\u9ad8\u3044\u9867\u5ba2\u306eR\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3068F\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u304c\u4e0b\u304c\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u4ed6\u793e\u306b\u5f15\u3063\u5f35\u3089\u308c\u3066\u3044\u308b\u304a\u305d\u308c\u304c\u3042\u308b\u305f\u3081\u3001\u81ea\u793e\u306b\u5f15\u304d\u8fbc\u3080\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5404\u9867\u5ba2\u5c64\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u5b9f\u8df5\u3067\u304d\u308b\u3068\u3001\u9ad8\u3044\u52b9\u679c\u3092\u671f\u5f85\u3067\u304d\u308b\u3046\u3048\u3001\u6642\u9593\u3084\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u898b\u6975\u3081\u3089\u308c\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3067\u306f\u30013\u3064\u306e\u8981\u7d20\u304b\u3089\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u9867\u5ba2\u3092\u5206\u985e\u3067\u304d\u3001\u5206\u985e\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u6c7a\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u9867\u5ba2\u5206\u985e\u306e\u4f8b<\/th><th>\u65b0\u898f\u9867\u5ba2<\/th><th>\u512a\u826f\u9867\u5ba2<\/th><th>\u5b89\u5b9a\u9867\u5ba2<\/th><th>\u4f11\u7720\u9867\u5ba2<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">RFM\u5206\u6790\u306e\u7279\u5fb4<\/td><td>R\u304c\u9ad8\u3044<\/td><td>RFM\u3059\u3079\u3066\u304c\u9ad8\u3044<\/td><td>RFM\u3059\u3079\u3066\u304c\u4e2d\u7a0b\u5ea6<\/td><td>\u30fbF\u3068M\u304c\u9ad8\u3044<br>\u30fbR\u304c\u4f4e\u3044<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u65bd\u7b56\u306e\u65b9\u5411\u6027<\/td><td>\u7d99\u7d9a\u8cfc\u5165\u3092\u4fc3\u3059<\/td><td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b<\/td><td>\u512a\u826f\u9867\u5ba2\u3078\u80b2\u6210\u3059\u308b<\/td><td>\u81ea\u793e\u306b\u5f15\u304d\u623b\u3059<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u65bd\u7b56\u306e\u5177\u4f53\u4f8b<\/td><td>\u30fb\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u306e\u9001\u4fe1<br>\u30fb\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03<\/td><td>\u30fb\u512a\u826f\u9867\u5ba2\u9650\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u30bb\u30df\u30ca\u30fc\u306e\u5b9f\u65bd<br>\u30fb\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03<\/td><td>\u30fb\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u5272\u5f15\u3092\u4ed8\u4e0e<br>\u30fb\u5b89\u5b9a\u9867\u5ba2\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03<\/td><td>\u30fb\u30ec\u30b3\u30e1\u30f3\u30c9\u30e1\u30fc\u30eb\u306e\u9001\u4fe1<br>\u30fb\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>RFM\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u512a\u826f\u9867\u5ba2\u3092\u5272\u308a\u51fa\u3057\u305f\u3089\u3001\u58f2\u4e0a\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u5411\u4e0a\u306e\u305f\u3081\u306b\u96c6\u4e2d\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u307e\u3059\u3002\u512a\u826f\u9867\u5ba2\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5404\u30e9\u30f3\u30af\u306e\u58f2\u4e0a\u69cb\u6210\u6bd4\u3092\u898b\u308b\u3068\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3089\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u5c64\u304c\u539a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u65bd\u7b56\u306b\u6ce8\u529b\u3059\u308b\u306e\u304c\u5148\u6c7a\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u304c\u898b\u8fbc\u3081\u308b\u9867\u5ba2\u304b\u3089\u512a\u5148\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u72d9\u3048\u307e\u3059\u3002\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u72d9\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3067\u9867\u5ba2\u5206\u985e\u3092\u3059\u308b\u3068\u3001\u9867\u5ba2\u5c64\u3054\u3068\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u512a\u826f\u9867\u5ba2\u306e\u5272\u5408\u304c\u5c0f\u3055\u3044\u5834\u5408\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u30cf\u30de\u3063\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3066\u30cb\u30fc\u30ba\u3092\u3064\u304b\u307f\u3001\u9069\u5207\u306a\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u5b89\u5b9a\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u3078\u79fb\u884c\u3055\u305b\u308b\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001RFM\u5206\u6790\u306b\u3088\u3063\u3066\u73fe\u5728\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8ab2\u984c\u3092\u898b\u6975\u3081\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rfm\u5206\u6790\u3092\u6d3b\u304b\u3057\u305f-\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u30a2\u30a4\u30c7\u30a2\u96c6\">RFM\u5206\u6790\u3092\u6d3b\u304b\u3057\u305f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u30a2\u30a4\u30c7\u30a2\u96c6<\/h2>\n\n\n\n<p>RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9867\u5ba2\u304c\u300c\u4eca\u3001\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u300d\u3092\u60f3\u50cf\u3057\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u660e\u65e5\u304b\u3089\u4f7f\u3048\u308b\u65bd\u7b56\u30a2\u30a4\u30c7\u30a2\u3092\u5177\u4f53\u7684\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u512a\u826f\u9867\u5ba2-\u7279\u5225\u6271\u3044\u3067ltv-\u9867\u5ba2\u751f\u6daf\u4fa1\u5024-\u3092\u6700\u5927\u5316\">\u512a\u826f\u9867\u5ba2\uff1a\u7279\u5225\u6271\u3044\u3067LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306e\u7d50\u679c\u3001\u512a\u826f\u9867\u5ba2\u3068\u5224\u65ad\u3067\u304d\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u9650\u5b9a\u7279\u5178\u3067\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u9032<\/td><td>\u65b0\u5546\u54c1\u306e\u5148\u884c\u30e2\u30cb\u30bf\u30fc\u3084\u9650\u5b9a\u30a4\u30d9\u30f3\u30c8\u3001\u30b7\u30fc\u30af\u30ec\u30c3\u30c8\u30bb\u30fc\u30eb\u3078\u3054\u62db\u5f85\u3057\u3001VIP\u9867\u5ba2\u3067\u3042\u308b\u3053\u3068\u3092\u5b9f\u611f\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u95a2\u4fc2\u69cb\u7bc9<\/td><td>\u611f\u8b1d\u3092\u4f1d\u3048\u308b\u624b\u66f8\u304d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30ab\u30fc\u30c9\u3092\u9001\u4ed8\u3057\u305f\u308a\u3001\u5c02\u4efb\u306e\u62c5\u5f53\u8005\u304c\u30b5\u30dd\u30fc\u30c8\u306b\u3064\u3044\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3092\u6df1\u3081\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u63d0\u6848<\/td><td>\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304d\u3001\u3088\u308a\u4e0a\u4f4d\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3054\u63d0\u6848\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u96e2\u53cd\u4e88\u5099\u8ecd-\u9867\u5ba2\u304c\u96e2\u308c\u308b\u524d\u306b\u3082\u3046\u4e00\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1\">\u96e2\u53cd\u4e88\u5099\u8ecd\uff1a\u9867\u5ba2\u304c\u96e2\u308c\u308b\u524d\u306b\u3082\u3046\u4e00\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306e\u7d50\u679c\u3001\u300c\u96e2\u53cd\u4e88\u5099\u8ecd\u300d\u3068\u5224\u65ad\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u884c\u306a\u3044\u3001\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u306e\u767a\u884c<\/td><td>\u300c\u3007\u3007\u69d8\u3060\u3051\u306b\u300d\u3068\u3044\u3063\u305f\u5f62\u3067\u3001\u904e\u53bb\u306e\u8cfc\u5165\u5546\u54c1\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5546\u54c1\u306e\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u30e1\u30fc\u30eb\u3067\u9001\u308a\u3001\u518d\u8a2a\u3092\u4fc3\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30dd\u30a4\u30f3\u30c8\u5931\u52b9\u306e\u4e8b\u524d\u901a\u77e5<\/td><td>\u300c\u307e\u3082\u306a\u304f\u5931\u52b9\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u304c\u3007\u3007\u30dd\u30a4\u30f3\u30c8\u3042\u308a\u307e\u3059\u300d\u3068\u901a\u77e5\u3057\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u3068\u8cfc\u8cb7\u3092\u559a\u8d77\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308b\u8ab2\u984c\u306e\u30d2\u30a2\u30ea\u30f3\u30b0<\/td><td>\u300c\u6700\u8fd1\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u3054\u6e80\u8db3\u3044\u305f\u3060\u3051\u3066\u3044\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u7c21\u5358\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u306e\u4e0d\u6e80\u70b9\u3092\u89e3\u6d88\u3059\u308b\u304d\u3063\u304b\u3051\u3092\u4f5c\u308a\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u65b0\u898f\u9867\u5ba2-2\u56de\u76ee\u306e\u8cfc\u5165\u3092\u4fc3\u3057-\u30ea\u30d4\u30fc\u30bf\u30fc\u3078\u3068\u80b2\u6210\">\u65b0\u898f\u9867\u5ba2\uff1a2\u56de\u76ee\u306e\u8cfc\u5165\u3092\u4fc3\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3078\u3068\u80b2\u6210<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306e\u7d50\u679c\u3001\u300c\u65b0\u898f\u9867\u5ba2\u300d\u3068\u5224\u65ad\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb<\/td><td>\u8cfc\u5165\u3055\u308c\u305f\u5546\u54c1\u306e\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9\u3084\u4fbf\u5229\u306a\u6d3b\u7528\u8853\u306a\u3069\u3092\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3067\u914d\u4fe1\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u4fa1\u5024\u3092\u9ad8\u3081\u307e\u3059\u3002<\/td><\/tr><tr><td>\u521d\u56de\u8cfc\u5165\u8005\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u306e\u63d0\u4f9b<\/td><td>\u300c\u521d\u56de\u8cfc\u5165\u304b\u30891\u30f6\u6708\u4ee5\u5185\u9650\u5b9a\uff01\u6b21\u56de\u4f7f\u3048\u308b500\u5186OFF\u30af\u30fc\u30dd\u30f3\u300d\u306a\u3069\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3078\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u306e\u53c2\u52a0\u4fc3\u9032<\/td><td>\u8cfc\u5165\u8005\u9650\u5b9a\u306eFacebook\u30b0\u30eb\u30fc\u30d7\u3084LINE\u30aa\u30fc\u30d7\u30f3\u30c1\u30e3\u30c3\u30c8\u3078\u8a98\u5c0e\u3057\u3001\u9867\u5ba2\u540c\u58eb\u306e\u4ea4\u6d41\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u96e2\u53cd\u9867\u5ba2-\u4f11\u7720\u72b6\u614b\u304b\u3089\u547c\u3073\u623b\u3059\u305f\u3081\u306e\u65bd\u7b56\">\u96e2\u53cd\u9867\u5ba2\uff1a\u4f11\u7720\u72b6\u614b\u304b\u3089\u547c\u3073\u623b\u3059\u305f\u3081\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306e\u7d50\u679c\u3001\u300c\u96e2\u53cd\u9867\u5ba2\u300d\u3068\u5224\u65ad\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>&#8220;\u304a\u4e45\u3057\u3076\u308a\u3067\u3059&#8221;\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd<\/td><td>\u300c\u6700\u8fd1\u3044\u304b\u304c\u304a\u904e\u3054\u3057\u3067\u3059\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u5171\u306b\u3001\u5168\u54c130%OFF\u306a\u3069\u306e\u901a\u5e38\u3088\u308a\u3082\u5272\u5f15\u7387\u306e\u9ad8\u3044\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u518d\u8a2a\u306e\u5f37\u3044\u52d5\u6a5f\u4ed8\u3051\u3092\u884c\u306a\u3044\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30b5\u30fc\u30d3\u30b9\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306e\u304a\u77e5\u3089\u305b<\/td><td>\u30b5\u30a4\u30c8\u30c7\u30b6\u30a4\u30f3\u3084\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u304c\u5927\u5e45\u306b\u6539\u5584\u3055\u308c\u305f\u5834\u5408\u3001\u305d\u306e\u9b45\u529b\u3092\u5177\u4f53\u7684\u306b\u4f1d\u3048\u3001\u300c\u4ee5\u524d\u3068\u306f\u3053\u3053\u304c\u9055\u3044\u307e\u3059\u300d\u3068\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u518d\u8a55\u4fa1\u306e\u6a5f\u4f1a\u3092\u4f5c\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>\u96e2\u53cd\u7406\u7531\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u4f9d\u983c<\/td><td>\u4eca\u5f8c\u306e\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306e\u305f\u3081\u3001\u30e1\u30fc\u30eb\u306a\u3069\u3067\u300c\u4eca\u5f8c\u306e\u53c2\u8003\u306b\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u305f\u304f\u3001\u3082\u3057\u3088\u308d\u3057\u3051\u308c\u3070\u30b5\u30fc\u30d3\u30b9\u3092\u3054\u5229\u7528\u3055\u308c\u306a\u304f\u306a\u3063\u305f\u7406\u7531\u3092\u304a\u805e\u304b\u305b\u3044\u305f\u3060\u3051\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u300d\u3068\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rfm\u5206\u6790\u306e\u6ce8\u610f\u70b9\"><strong>RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d2a052&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d2a052\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-11655\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>RFM\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u304c\u9650\u5b9a\u3055\u308c\u308b<\/li>\n\n\n\n<li>\u5206\u6790\u306e\u5bfe\u8c61\u671f\u9593\u306b\u3088\u3063\u3066\u7d50\u679c\u304c\u5909\u52d5\u3059\u308b<\/li>\n\n\n\n<li>\u30a8\u30af\u30bb\u30eb\u3084Python\u306b\u3088\u308b\u5206\u6790\u306f\u5c5e\u4eba\u5316\u3057\u3084\u3059\u3044<\/li>\n<\/ul>\n\n\n\n<p>RFM\u5206\u6790\u3092\u6b63\u3057\u304f\u6d3b\u7528\u3057\u3001\u58f2\u4e0a\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u304c\u9650\u5b9a\u3055\u308c\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578bSaaS\u306e\u3088\u3046\u306b\u6708\u984d\u5229\u7528\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u5b9a\u671f\u7684\u306b\u8cfc\u5165\u3059\u308b\u5316\u7ca7\u54c1\u30fb\u5065\u5eb7\u98df\u54c1\u306e\u3088\u3046\u306a\u5546\u54c1\u306a\u3069\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53cd\u5bfe\u306b\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u4f4e\u3044\u8cb7\u3044\u5207\u308a\u578b\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3088\u3046\u306b\u3001F\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3092\u5206\u985e\u3057\u306b\u304f\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u9069\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u5bfe\u8c61\u3068\u3057\u3066\u9069\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5206\u6790\u306e\u5bfe\u8c61\u671f\u9593\u306b\u3088\u3063\u3066\u7d50\u679c\u304c\u5909\u52d5\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u969b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u671f\u9593\u3092\u5b9a\u3081\u307e\u3059\u304c\u3001\u8a2d\u5b9a\u671f\u9593\u306b\u3088\u3063\u3066\u7d50\u679c\u304c\u5909\u52d5\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30bb\u30fc\u30eb\u3092\u884c\u3063\u3066\u3044\u308b\u9593\u306f\u3001\u901a\u5e38\u6642\u3088\u308a\u3082\u65b0\u898f\u9867\u5ba2\u306e\u5272\u5408\u304c\u9ad8\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u65b0\u898f\u9867\u5ba2\u3082\u591a\u3044\u305f\u3081\u3001RFM\u5206\u6790\u306e\u7d50\u679c\u304b\u3089\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6b63\u3057\u304f\u5206\u6790\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u5225\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8003\u616e\u3057\u305f\u3046\u3048\u3067\u3001\u7d99\u7d9a\u7684\u306a\u8abf\u67fb\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u306a\u671f\u9593\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30a8\u30af\u30bb\u30eb\u3084Python\u306b\u3088\u308b\u5206\u6790\u306f\u5c5e\u4eba\u5316\u3057\u3084\u3059\u3044<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306f\u3001\u30a8\u30af\u30bb\u30eb\u3084\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u8a00\u8a9e\u306ePython\uff08\u30d1\u30a4\u30bd\u30f3\uff09\u3092\u6d3b\u7528\u3057\u3066\u884c\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u8a00\u8a9e\u3092\u7406\u89e3\u3067\u304d\u308b\u4eba\u3078\u696d\u52d9\u304c\u5272\u308a\u632f\u3089\u308c\u308b\u3053\u3068\u3068\u306a\u308a\u3001\u5c5e\u4eba\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u696d\u52d9\u304c\u5c5e\u4eba\u5316\u3059\u308b\u3068\u3001\u62c5\u5f53\u8005\u304c\u96e2\u8077\u3084\u9577\u671f\u4f11\u6687\u3067\u4e0d\u5728\u306e\u969b\u3001\u307b\u304b\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4eba\u304c\u304a\u3089\u305a\u3001\u696d\u52d9\u304c\u6ede\u308b\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5c5e\u4eba\u5316\u3055\u305b\u306a\u3044\u305f\u3081\u306b\u306f\u3001\u30ce\u30a6\u30cf\u30a6\u3068\u30ca\u30ec\u30c3\u30b8\u3092\u5171\u6709\u3057\u3001\u5206\u6790\u30b9\u30ad\u30eb\u3092\u6a19\u6e96\u5316\u3059\u308b\u74b0\u5883\u306e\u69cb\u7bc9\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5c5e\u4eba\u5316\u5bfe\u7b56\u3068\u3057\u3066\u306f\u3001SFA\/CRM\u3084BI\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u81ea\u52d5\u3067\u30c7\u30fc\u30bf\u304c\u53ce\u53d6\u3055\u308c\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u5206\u6790\u7d50\u679c\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u30b9\u30ad\u30eb\u306b\u304b\u304b\u308f\u3089\u305a\u3060\u308c\u3082\u304c\u76f4\u611f\u7684\u306b\u73fe\u72b6\u3092\u628a\u63e1\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u96c6\u8a08\u30fb\u5206\u6790\u306b\u304b\u304b\u308b\u4f5c\u696d\u30b3\u30b9\u30c8\u304c\u524a\u6e1b\u3055\u308c\u3001\u3001\u696d\u52d9\u52b9\u7387\u306e\u5411\u4e0a\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rfm\u5206\u6790\u3067\u6d3b\u7528\u3055\u308c\u308bbi\u30c4\u30fc\u30eb\u3068\u306f\"><strong>RFM\u5206\u6790\u3067\u6d3b\u7528\u3055\u308c\u308bBI\u30c4\u30fc\u30eb\u3068\u306f<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d2ac65&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d2ac65\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative05.jpg?w=1000\" alt=\"\" class=\"wp-image-17164\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>RFM\u5206\u6790\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/business-intelligence-tools\/\">BI\u30c4\u30fc\u30eb<\/a>\u3068\u306f\u3001\u793e\u5185\u306b\u5206\u6563\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u84c4\u7a4d\u3057\u3001\u5206\u6790\u30fb\u52a0\u5de5\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4ee5\u4e0b\u306e\u5206\u6790\u3082\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u58f2\u4e0a\u5897\u6e1b\u306e\u8981\u56e0\u5206\u6790<\/li>\n\n\n\n<li>\u9867\u5ba2\u5206\u6790<\/li>\n\n\n\n<li>\u8ca9\u58f2\u5206\u6790<\/li>\n\n\n\n<li>\u4e88\u5b9f\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>BI\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u58f2\u4e0a\u4e88\u6e2c\u3084\u9867\u5ba2\u306e\u8cfc\u8cb7\u72b6\u6cc1\u3092\u628a\u63e1\u3067\u304d\u3001\u4e8b\u696d\u306b\u304a\u3051\u308b\u8ab2\u984c\u306e\u767a\u898b\u3084\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a8\u30af\u30bb\u30eb\u30fbCSV\u30c7\u30fc\u30bf\u306e\u8aad\u307f\u8fbc\u307f\u306f\u3082\u3061\u308d\u3093\u3001\u65e2\u5b58\u306eSFA\/CRM\u3084MA\u30c4\u30fc\u30eb\u3068\u3082\u9023\u643a\u3067\u304d\u308b\u305f\u3081\u3001\u65b0\u305f\u306b\u30c7\u30fc\u30bf\u306e\u5165\u529b\u30fb\u8ee2\u8a18\u3092\u3057\u306a\u304f\u3066\u3082\u5c0e\u5165\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u52d5\u753b\u3067\u306f\u3001BI\u30c4\u30fc\u30eb\u300e<a href=\"https:\/\/www.tableau.com\/ja-jp\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>\u300f\u306e\u6a5f\u80fd\u3068\u9b45\u529b\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">5\u5206\u3067\u5b66\u3076<br> \u301c What is Tableau\u7de8 \u301c<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><strong>\u306a\u305cTableau\u304c\u5e02\u5834\u304b\u3089\u611b\u3055\u308c\u3001\u6d3b\u7528\u3059\u308b\u4eba\u304c\u591a\u3044\u306e\u304b\uff01<\/strong><br>\u4eca\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u3092\u9032\u3081\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u8ab0\u3082\u304c\u5bb9\u6613\u306b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u793a\u5506\u3092\u5f97\u308c\u308b\u74b0\u5883\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u52d5\u753b\u3067\u306f\u3001Tableau\u304c\u306a\u305c\u5e02\u5834\u304b\u3089\u611b\u3055\u308c\u3066\u3044\u308b\u304b\u30925\u5206\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/analytics\/5mins-learning-what-is-tableau\/?d=blog-body-cta-banner2\">Tableau\u306e\u88fd\u54c1\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/analytics-cloud-overview-og.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/analytics-cloud-overview-og.png 1200w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/analytics-cloud-overview-og.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/analytics-cloud-overview-og.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/analytics-cloud-overview-og.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/analytics-cloud-overview-og.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bi\u30c4\u30fc\u30eb-tableau-\u3092\u4f7f\u3063\u305frfm\u5206\u6790\u306e\u65b9\u6cd5\">BI\u30c4\u30fc\u30eb\u300eTableau\u300f\u3092\u4f7f\u3063\u305fRFM\u5206\u6790\u306e\u65b9\u6cd5<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d2b98a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d2b98a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative06.jpg?w=1000\" alt=\"\" class=\"wp-image-17163\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001BI\u30c4\u30fc\u30eb\u300e<a href=\"https:\/\/www.tableau.com\/ja-jp\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>\u300f\u3092\u4f7f\u3063\u305fRFM\u5206\u6790\u306e\u65b9\u6cd5\u30923\u3064\u306e\u624b\u9806\u306b\u5206\u3051\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u5165\u5c65\u6b74\u306e\u30c7\u30fc\u30bf\u3092\u300eTableau\u300f\u306b\u9023\u643a\u3059\u308b<\/li>\n\n\n\n<li>RFM\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u5206\u6790\u7d50\u679c\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>BI\u30c4\u30fc\u30eb\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3063\u305fRFM\u5206\u6790\u304c\u624b\u9593\u306b\u601d\u3048\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002\u983b\u7e41\u306bRFM\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u3084\u3001\u3055\u307e\u3056\u307e\u306a\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3044\u5834\u5408\u306f\u3001BI\u30c4\u30fc\u30eb\u3067\u9867\u5ba2\u5206\u6790\u3092\u52b9\u7387\u5316\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8cfc\u5165\u5c65\u6b74\u306e\u30c7\u30fc\u30bf\u3092\u300eTableau\u300f\u306b\u9023\u643a\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u300eTableau\u300f\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u81ea\u52d5\u751f\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65e2\u5b58\u306e\u30a8\u30af\u30bb\u30eb\u30fbCSV\u30c7\u30fc\u30bf\u3084SFA\/CRM\u30fbMA\u30c4\u30fc\u30eb\u3092\u300eTableau\u300f\u3068\u9023\u643a\u3057\u3001\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u751f\u6210\u3057\u307e\u3057\u3087\u3046\u3002\u3082\u3057\u3001\u306f\u3058\u3081\u3066<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-customer-list\/\">\u9867\u5ba2\u30ea\u30b9\u30c8<\/a>\u3092\u4f5c\u6210\u3059\u308b\u5834\u5408\u306f\u3001SFA\/CRM\u4e0a\u306b\u4f5c\u6210\u3059\u308b\u3068\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/hub\/crm\/customer-relationship-management\/\">\u9867\u5ba2\u7ba1\u7406<\/a>\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3082\u76ee\u6307\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RFM\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u305d\u308c\u305e\u308c\u306e\u30e9\u30f3\u30af\u57fa\u6e96\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u300c\u8a08\u7b97\u30d5\u30a3\u30fc\u30eb\u30c9\u306e\u4f5c\u6210\u300d\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u95a2\u6570\u3092\u4f7f\u3063\u3066\u5909\u6570\u3092\u8ffd\u52a0\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30b9\u30b3\u30a2\u3092\u5165\u529b\u3057\u305f\u3042\u3068\u306f\u3001\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u81ea\u52d5\u3067\u30e9\u30f3\u30af\u5206\u3051\u304c\u5b9f\u884c\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u751f\u6210\u3068\u30e9\u30f3\u30af\u5206\u3051\u306e\u8a2d\u5b9a\u3055\u3048\u3067\u304d\u308c\u3070\u3001\u3042\u3068\u306f\u300eTableau\u300f\u304c\u81ea\u52d5\u3067\u5206\u6790\u3092\u884c\u3044\u3001\u7d50\u679c\u3092\u53ef\u8996\u5316\u3057\u3066\u304f\u308c\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u5206\u6790\u7d50\u679c\u3092\u78ba\u8a8d\u3059\u308b<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d2c419&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d2c419\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative03.jpg?w=1000\" alt=\"\" class=\"wp-image-17173\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u5f15\u7528\uff1a<a href=\"https:\/\/public.tableau.com\/app\/profile\/rsugimura\/viz\/RFM_16044496426280\/RFM\" target=\"_blank\" rel=\"noreferrer noopener\">#Marketing: RFM Analysis\uff5cTableau Public\uff5cSaleceforce<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u5206\u6790\u7d50\u679c\u306f\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3084\u68d2\u30b0\u30e9\u30d5\u306a\u3069\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30b0\u30e9\u30d5\u3092\u9078\u3079\u308b\u3068\u3068\u3082\u306b\u3001\u7e26\u8ef8\u30fb\u6a2a\u8ef8\u3082\u81ea\u7531\u306b\u5909\u3048\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/public.tableau.com\/app\/discover\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Public<\/a>\u3067\u306f\u300eTableau\u300f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u4f5c\u6210\u3057\u305f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304c\u516c\u958b\u3055\u308c\u3066\u304a\u308a\u3001\u30b3\u30d4\u30fc\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u305f\u3081\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-data-analytics\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a>\u306e\u77e5\u8b58\u3084\u30b9\u30ad\u30eb\u304c\u306a\u304f\u3066\u3082\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3059\u3067\u306b\u84c4\u7a4d\u3055\u308c\u3066\u3044\u308b\u8c4a\u5bcc\u306a\u30ca\u30ec\u30c3\u30b8\u3092\u6d3b\u7528\u3057\u3066\u3001\u3059\u3050\u306bRFM\u5206\u6790\u3092\u306f\u3058\u3081\u3055\u307e\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u4e8b\u4f8b-bi\u30c4\u30fc\u30eb-tableau-\u306b\u3088\u308brfm\u5206\u6790\u306e\u52b9\u679c\"><strong>\u3010\u4e8b\u4f8b\u3011BI\u30c4\u30fc\u30eb\u300eTableau\u300f\u306b\u3088\u308bRFM\u5206\u6790\u306e\u52b9\u679c<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d2cd6c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d2cd6c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-img08.jpg?w=1000\" alt=\"\" class=\"wp-image-17177\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-img08.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-img08.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-img08.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-img08.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30ad\u30bf\u30e0\u30e9\u30fb\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u306e\u30b0\u30eb\u30fc\u30d7\u4f1a\u793e\u3067\u3042\u308b\u682a\u5f0f\u4f1a\u793e\u3057\u307e\u3046\u307e\u30d7\u30ea\u30f3\u30c8\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5199\u771f\u306e\u30d7\u30ea\u30f3\u30c8\u30fb\u4fdd\u5b58\u304c\u3067\u304d\u308b\u300c\u3057\u307e\u3046\u307e\u30d7\u30ea\u30f3\u30c8\u300d\u3084\u518a\u5b50\u5370\u5237\u30b5\u30fc\u30d3\u30b9\u300c\u3057\u307e\u3046\u307e\u51fa\u7248\u300d\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u793e\u306f\u3001\u3082\u3068\u3082\u3068\u4f7f\u7528\u3057\u3066\u3044\u305fBI\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u306a\u304b\u3067\u3044\u304f\u3064\u304b\u306e\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3001\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u300e<a href=\"https:\/\/www.tableau.com\/ja-jp\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>\u300f\u3078\u79fb\u884c\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u300eTableau\u300f\u306b\u79fb\u884c\u5f8c\u306f\u3001\u58f2\u4e0a\u5206\u6790\u3084KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u30c7\u30b6\u30a4\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d2d75c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d2d75c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative04.jpg?w=1000\" alt=\"\" class=\"wp-image-17174\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-rfm-analysis-creative04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3068\u304f\u306b\u5927\u304d\u306a\u52b9\u679c\u3092\u611f\u3058\u3066\u3044\u308b\u306e\u304c\u3001\u9867\u5ba2\u5206\u6790\u3060\u3068\u3044\u3044\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3068\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u58f2\u4e0a\u3084\u6700\u7d42\u8cfc\u5165\u65e5\u30fb\u983b\u5ea6\u30fb\u91d1\u984d\u306a\u3069\u3001\u8a73\u7d30\u306aRFM\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u5f93\u6765\u3088\u308a\u3082\u6df1\u6398\u308a\u3057\u3066\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u300eTableau\u300f\u306e\u5c0e\u5165\u52b9\u679c\u306f\u3001\u30c7\u30fc\u30bf\u66f4\u65b0\u306b\u5272\u3044\u3066\u3044\u305f350\u6642\u9593\/\u5e74\u304c\u30bc\u30ed\u306b\u306a\u308b\u3068\u3068\u3082\u306b\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5316\u306b\u3088\u308b\u8cc7\u6599\u4f5c\u6210\u5de5\u6570\u306e\u524a\u6e1b\u306a\u3069\u3001\u660e\u78ba\u306b\u6570\u5024\u306b\u3042\u3089\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.tableau.com\/ja-jp\/solutions\/customer\/develop-data-culture-with-tableau-prep-shimauma-print\">Tableau Prep \u3067\u30c7\u30fc\u30bf\u66f4\u65b0\u306e \u5de5\u6570\u5e74\u9593 350 \u6642\u9593\u3092\u30bc\u30ed\u306b\uff5c\u682a\u5f0f\u4f1a\u793e\u3057\u307e\u3046\u307e\u30d7\u30ea\u30f3\u30c8<\/a><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u8aad\u3080\u3068\u300eTableau\u300f\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u306e\u3067\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tableau.com\/ja-jp\/learn\/whitepapers\/total-economic-impact-report-tableau?d=cta-body-promo-3\">\u25b6 Tableau \u306e Total Economic Impact\u2122\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u8aad\u3080<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u307e\u3068\u3081-rfm\u5206\u6790\u306b\u3082\u3068\u3065\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3088\u3046\"><strong>\u307e\u3068\u3081\uff1aRFM\u5206\u6790\u306b\u3082\u3068\u3065\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3088\u3046<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3202d2e38c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3202d2e38c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-11657\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-rfm-analysis-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>RFM\u5206\u6790\u306f\u3001Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u30fbFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u30fbMonetary\uff08\u7d2f\u7a4d\u8cfc\u5165\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u3054\u3068\u306b\u70b9\u6570\u3092\u3064\u3051\u3001\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3001\u512a\u826f\u9867\u5ba2\u306e\u767a\u6398\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u96c6\u4e2d\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5411\u4e0a\u3092\u72d9\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u306f\u3001\u4f7f\u3044\u6163\u308c\u305f\u30a8\u30af\u30bb\u30eb\u3067\u3082\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u4f5c\u6210\u30fb\u5b9f\u65bd\u304c\u53ef\u80fd\u3067\u3042\u308b\u4e00\u65b9\u3001\u30c7\u30fc\u30bf\u306e\u96c6\u8a08\u30fb\u5206\u6790\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306bRFM\u5206\u6790\u3092\u5b9f\u65bd\u3057\u305f\u3044\u5834\u5408\u306f\u3001SFA\/CRM\u3084MA\u30c4\u30fc\u30eb\u306b\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u84c4\u7a4d\u3057\u305f\u3046\u3048\u3067BI\u30c4\u30fc\u30eb\u306b\u9023\u643a\u3057\u3001\u5206\u6790\u7d50\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u304b\u3089\u53ef\u8996\u5316\u307e\u3067\u304c\u81ea\u52d5\u5316\u3055\u308c\u308b\u3068\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306e\u77e5\u8b58\u3084\u30b9\u30ad\u30eb\u304c\u306a\u3044\u5f93\u696d\u54e1\u3082RFM\u5206\u6790\u3092\u884c\u3048\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001BI\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u5f93\u696d\u54e1\u5168\u54e1\u304c\u3001\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u65bd\u7b56\u306e\u691c\u8a0e\u30fb\u5c55\u958b\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/\">Salesforce<\/a>\u3067\u306f\u3001\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305fBI\u30c4\u30fc\u30eb\u300eTableau\u300f\u306e\u307b\u304b\u306b\u3001SFA\/CRM\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/\">Sales Cloud<\/a>\u300f\u3084MA\u30c4\u30fc\u30eb\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\">Marketing Cloud<\/a>\u300f\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3067\u88fd\u54c1\u3092\u304a\u8a66\u3057\u3044\u305f\u3060\u304d\u3001\u30e1\u30ea\u30c3\u30c8\u3092\u5b9f\u611f\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 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