{"id":12040,"date":"2025-05-30T11:31:48","date_gmt":"2025-05-30T02:31:48","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12040"},"modified":"2025-05-30T11:31:49","modified_gmt":"2025-05-30T02:31:49","slug":"jp-loyalty-program","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-loyalty-program\/","title":{"rendered":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\uff1f\u7a2e\u985e\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\u3001\u8cfc\u5165\u5358\u4fa1\u3084\u983b\u5ea6\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u7279\u5178\u3092\u4ed8\u4e0e\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff08\u611b\u7740\u5fc3\uff09\u3092\u9ad8\u3081\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7a2e\u985e\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u624b\u9806\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u6210\u529f\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3059\u308b\u305f\u3081\u3001\u305c\u3072\u81ea\u793e\u3067\u306e\u5b9f\u65bd\u306e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306e\u304b\u304b\u308f\u308a\u304c\u6df1\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u306e\u3067\u3001\u6700\u65b0\u4e8b\u60c5\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3042\u308f\u305b\u3066\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div 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srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-loyalty-program-creative01.jpg 1280w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-loyalty-program-creative01.jpg?w=300&amp;h=82 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-loyalty-program-creative01.jpg?w=768&amp;h=210 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-loyalty-program-creative01.jpg?w=1024&amp;h=280 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-loyalty-program-creative01.jpg?w=150&amp;h=41 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165\u65b9\u6cd5-\u624b\u9806\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165\u65b9\u6cd5\u30fb\u624b\u9806<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d74e178c0d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d74e178c0d5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" 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class=\"wp-block-salesforce-blog-iconography-list\">\n\t<div class=\"wp-block-salesforce-blog-iconography-list__heading\">\n\t\t\t\t<span class='wp-block-salesforce-blog-iconography-list__icon'>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"51\" fill=\"none\" viewBox=\"0 0 48 51\"><path fill=\"#032D60\" fill-rule=\"evenodd\" d=\"M8.77 33.525h12c.738 0 1.384-.647 1.384-1.385V10.448c0-1.57-1.662-2.77-2.954-2.77H8.77c-.74 0-1.385.647-1.385 1.385V32.14c0 .738.646 1.385 1.384 1.385Zm36.645-21.6c-.553-.185-1.107.276-1.107.922v22.985c0 .739-.647 1.385-1.385 1.385H5.077c-.739 0-1.385-.646-1.385-1.385V12.94c0-.646-.738-1.108-1.292-.83-1.385.645-2.4 2.122-2.4 3.876v21.23a3.703 3.703 0 0 0 3.692 3.693h15.231c.739 0 1.385.646 1.385 1.385 0 .738.646 1.384 1.384 1.384h4.616c.738 0 1.384-.646 1.384-1.384 0-.739.646-1.385 1.385-1.385h15.23A3.703 3.703 0 0 0 48 37.217V15.986c0-1.939-.646-3.6-2.585-4.062Zm-18.185 21.6h12c.739 0 1.385-.647 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id=\"h-4-\u904b\u55b6\u65b9\u6cd5\u3084\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\">4. \u904b\u55b6\u65b9\u6cd5\u3084\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d99\u7d9a\u7684\u306b\u904b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u904b\u55b6\u65b9\u6cd5\u3084\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eba\u54e1\u3084\u30ea\u30bd\u30fc\u30b9\u306a\u3069\u3092\u78ba\u4fdd\u3057\u305f\u3046\u3048\u3067\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u7ba1\u7406\u30fb\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u306e\u30d5\u30ed\u30fc\u3084\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3092\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u958b\u59cb\u5f8c\u306e\u30c8\u30e9\u30d6\u30eb\u3092\u9632\u304e\u3001\u5186\u6ed1\u306a\u904b\u55b6\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406\u30c4\u30fc\u30eb(Loyalty Management)\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u751f\u307f\u51fa\u305d\u3046\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u751f\u307f\u51fa\u305d\u3046<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d74e178e68b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d74e178e68b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-loyalty-program-img08.jpg?w=1000\" alt=\"\" class=\"wp-image-12047\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-loyalty-program-img08.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/jp-loyalty-program-img08.jpg?w=300&amp;h=169 300w, 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