{"id":12224,"date":"2024-07-23T09:04:52","date_gmt":"2024-07-23T00:04:52","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12224"},"modified":"2025-09-02T11:29:05","modified_gmt":"2025-09-02T02:29:05","slug":"marketing-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/marketing-trends\/","title":{"rendered":"\u3010\u30de\u30fc\u30b1\u30bf\u30fc\u5fc5\u8aad\u3011\u5168\u4e16\u754c\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u5b66\u3076\u4eca\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u30443\u3064\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"\n<p>Salesforce\u306f\u3001\u6570\u5343\u3082\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c0\u30fc\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u8abf\u67fb\u3092\u3082\u3068\u306b\u3001\u6700\u65b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9\u3092\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u30ec\u30dd\u30fc\u30c8\u306e\u30cf\u30a4\u30e9\u30a4\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u6700\u65b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u60c5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u4e16\u754c\u5404\u56fd\u7d045,000\u4eba\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304b\u3089\u5f97\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u304b\u3089\u3001AI\u3001\u30c7\u30fc\u30bf\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-marketing\/?d=blog-body-cta-banner1\">\u6700\u65b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u60c5\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg 720w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2><strong>\u300e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u65b0\u4e8b\u60c5\u300f\u30ec\u30dd\u30fc\u30c8\u7b2c9\u7248\u306e\u8981\u70b9\uff1a<\/strong><\/h2><ul><li><a href=\"#AI\" data-level=\"2\">1. AI\u304c2024\u5e74\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5de6\u53f3\u3059\u308b<\/a><\/li><li><a href=\"#trustworthy\" data-level=\"2\">2. \u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u304c\u771f\u306e\u9867\u5ba2\u63a5\u70b9\u3092\u751f\u307f\u51fa\u3059<\/a><\/li><li><a href=\"#personalization\" data-level=\"2\">3. \u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u5168\u529b\u6295\u7403<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AI\"><strong>1. AI\u304c2024\u5e74\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5de6\u53f3\u3059\u308b<\/strong><\/h2>\n\n\n\n<p>\u8abf\u67fb\u3067\u306f\u3001<strong>\u30de\u30fc\u30b1\u30bf\u30fc\u306e71%\u304c18\u304b\u6708\u4ee5\u5185\u306b\u4e88\u6e2cAI\u3068\u751f\u6210AI\u306e\u4e21\u65b9\u3092\u6d3b\u7528\u4e88\u5b9a<\/strong>\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u4e00\u65b9\u3067\u3001<strong>AI\u306e\u4fa1\u5024\u3092\u5341\u5206\u306b\u4eab\u53d7\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u305f\u30de\u30fc\u30b1\u30bf\u30fc\u306f34%<\/strong>\u306b\u904e\u304e\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7a4d\u6975\u7684\u306a\u59ff\u52e2\u3092\u898b\u305b\u3066\u3044\u308b\u3082\u306e\u306e\u5341\u5206\u306a\u6210\u679c\u3092\u5f97\u3089\u308c\u3066\u3044\u306a\u3044\u30fc\u30fc\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304c\u591a\u304f\u306e\u4f01\u696d\u306b\u304a\u3051\u308bAI\u6d3b\u7528\u306e\u5b9f\u614b\u3067\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001AI\u306e\u5c0e\u5165\u3092\u300c\u6700\u512a\u5148\u4e8b\u9805\u300d\u3060\u3068\u611f\u3058\u306a\u304c\u3089\u3001\u305d\u308c\u3068\u540c\u6642\u306b\u300c\u982d\u75db\u306e\u7a2e\u300d\u3068\u3082\u611f\u3058\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u4fa1\u5024\u3092\u5341\u5206\u306b\u611f\u3058\u3089\u308c\u3066\u3044\u306a\u3044\u4e3b\u306a\u8981\u56e0\u306f\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/strong>AI\u306f\u3001\u5358\u72ec\u3067\u6a5f\u80fd\u3059\u308b\u4ed6\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u30c4\u30fc\u30eb\u3068\u7570\u306a\u308a\u3001\u30c7\u30fc\u30bf\u3068\u5bc6\u63a5\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306e\u6574\u5099\u306b\u82e6\u52b4\u3057\u3066\u3044\u308b\u307e\u305f\u306f\u30ea\u30b9\u30af\u3092\u611f\u3058\u3066\u3044\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u591a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f<a href=\"https:\/\/www.salesforce.com\/blog\/ai-in-b2b-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6210\u529f<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u5c0e\u5165\u304c\u9032\u3080\u306b\u3064\u308c\u3066\u30c7\u30fc\u30bf\u306e\u5b8c\u5168\u6027\u3068\u4fdd\u8b77\u3001\u305d\u3057\u3066\u9867\u5ba2\u306e\u4fe1\u983c\u306b\u3064\u3044\u3066\u8ab2\u984c\u304c\u5897\u3048\u3001\u305d\u306e\u89e3\u6c7a\u306b\u5411\u3051\u3066\u82e6\u5fc3\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u826f\u3044AI\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u3081\u65b9\u3068\u306f&nbsp;<\/strong><\/h3>\n\n\n\n<p>AI\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u59cb\u3081\u308b\u6642\u306f\u3001\u30d3\u30b8\u30e7\u30f3\u3092\u6301\u305f\u305a\u306b\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u3001\u7d44\u7e54\u306e\u76ee\u6a19\u3068\u80fd\u529b\u3092\u898b\u6975\u3081\u3001\u305d\u308c\u306b\u5373\u3057\u305f\u5c0f\u898f\u6a21\u306a\u554f\u984c\u306e\u89e3\u6c7a\u304b\u3089\u59cb\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u7d4c\u9a13\u3068\u77e5\u8b58\u3092\u5f97\u306a\u304c\u3089<a href=\"https:\/\/www.salesforce.com\/blog\/outreach-marketing-use-cases-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5f90\u3005\u306b\u898f\u6a21\u3092\u62e1\u5927<\/a>\uff08\u82f1\u8a9e\uff09\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5411\u3051AI<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u76ee\u7684\u306b\u5fdc\u3058\u305f\u4fe1\u983c\u3067\u304d\u308bAI\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d7\u30ed\u30bb\u30b9\u306e\u3042\u3089\u3086\u308b\u30b9\u30c6\u30c3\u30d7\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/marketing\/ai\/\">\u8a73\u3057\u304f\u306f\u3053\u3061\u3089<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta1.png\" class=\"attachment-full size-full\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5411\u3051AI\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta1.png 1820w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta1.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trustworthy\"><strong>2. \u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u304c\u771f\u306e\u9867\u5ba2\u63a5\u70b9\u3092\u751f\u307f\u51fa\u3059<\/strong><\/h2>\n\n\n\n<p><strong>\u30de\u30fc\u30b1\u30bf\u30fc\u306e98%\u306f\u3001\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u304c\u3053\u308c\u304b\u3089\u306e\u6642\u4ee3\u306f\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u308b<\/strong>\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3068\u306f\u3001\u30a8\u30e9\u30fc\u3084\u30d0\u30a4\u30a2\u30b9\u304c\u306a\u304f\u3001\u53ce\u96c6\u3084\u4fdd\u5b58\u3001\u6d3b\u7528\u306b\u304a\u3051\u308b\u53b3\u5bc6\u306a\u57fa\u6e96\u306e\u3082\u3068\u306b\u96c6\u3081\u3089\u308c\u305f\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u5e73\u5747\u30679\u3064\u306e\u6226\u8853\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u30c7\u30fc\u30bf\u3001\u53d6\u5f15\u30c7\u30fc\u30bf\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u767b\u9332\/\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u4e0a\u4f4d\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306b\u3088\u3063\u3066\u3001\u4f01\u696d\u5916\u3001\u305d\u3057\u3066\u4f01\u696d\u5185\u3067\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u5916\u3067\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u6700\u65b0\u3067\u7684\u78ba\u304b\u3064\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4fe1\u983c\u3092\u52dd\u3061\u53d6\u308a\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u826f\u597d\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u4f01\u696d\u5185\u3067\u306f\u3001\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u4e21\u30c1\u30fc\u30e0\u306e\u7dca\u5bc6\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5fc5\u8981\u3068\u3059\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u901a\u3057\u3066\u58f2\u308a\u4e0a\u3052\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3088\u308a\u826f\u3044\u30c7\u30fc\u30bf\u3068\u306f<\/strong><\/h3>\n\n\n\n<p>\u9069\u5207\u306a\u30c7\u30fc\u30bf\u306f\u3001\u5b9f\u7528\u7684\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3084\u5206\u6790\u3001\u305d\u3057\u3066\u610f\u601d\u6c7a\u5b9a\u306e\u57fa\u76e4\u3067\u3042\u308a\u4ed6\u793e\u3068\u306e\u5dee\u5225\u7684\u8981\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u3089\u3086\u308b\u30bd\u30fc\u30b9\u304b\u3089\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u30c7\u30fc\u30bf\u53ce\u96c6\u3057\u3001\u9023\u643a\u3059\u308b\u96c6\u4e2d\u578b\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3092\u30d3\u30b8\u30cd\u30b9\u306e\u529b\u306b<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u3053\u306e\u52d5\u753b\u3067\u306f\u3001Data Cloud for Marketing\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u3064\u306a\u3052\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/marketing\/customer-data-platform-demo\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u30c7\u30e2\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"449\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta2-.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta2-.png 798w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta2-.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta2-.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta2-.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personalization\"><strong>3. \u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u5168\u529b\u6295\u7403<\/strong><\/h2>\n\n\n\n<p><strong>\u30de\u30fc\u30b1\u30bf\u30fc\u306e57%\u304c\u3001\u9867\u5ba2\u306b\u306a\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u5165\u5f8c\u3082\u542b\u3081\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b<\/strong>\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u3001\u30b5\u30dd\u30fc\u30c8\u3084\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5f37\u5316\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u3092\u6700\u8fd1\u95b2\u89a7\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u305d\u308c\u306b\u6700\u9069\u5316\u3057\u305f<a href=\"https:\/\/www.salesforce.com\/blog\/dynamic-email-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u65b0\u88fd\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb<\/a>\uff08\u82f1\u8a9e\uff09\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3092\u767a\u4fe1\u3002\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3046\u3048\u3067\u306e\u8ab2\u984c\u3068\u3057\u3066\u3001\u3053\u308c\u3089\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304c\u597d\u3080\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u3057\u3066\u305d\u308c\u3092\u884c\u3046\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u6700\u3082\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3068\u6700\u3082\u4f4e\u3044\u30c1\u30fc\u30e0\u306e\u9069\u5fdc\u65b9\u6cd5\u306b\u306f\u5927\u304d\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u3044\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30013\u3064\u307b\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u4e2d\u7a0b\u5ea6\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f5\u3064\u306e\u30c1\u30e3\u30cd\u30eb\u3001\u6700\u3082\u9ad8\u3044\u30de\u30fc\u30b1\u30bf\u30fc\u306f6\u3064\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3048\u3070\u4f7f\u3046\u307b\u3069\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3088\u308a\u826f\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f<\/strong><\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u304c<a href=\"https:\/\/www.salesforce.com\/blog\/sports-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3088\u308a\u591a\u304f\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/a>\uff08\u82f1\u8a9e\uff09\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u4e00\u8cab\u3057\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u3001\u3042\u306a\u305f\u306e\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u95a2\u308f\u308a\u7d9a\u3051\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u306e\u63a1\u7528\u3067\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u81ea\u52d5\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5c0e\u304d\u51fa\u3057\u3001\u9867\u5ba2\u304c\u3069\u3053\u3067\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u63a5\u89e6\u3057\u3066\u3082\u3001\u9ad8\u3044\u6e80\u8db3\u5ea6\u306e\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u3068AI\u3078\u306e\u671f\u5f85\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9\u304c\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u9032\u5316\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306fAI\u3067\u4f55\u304c\u3067\u304d\u3066\u4f55\u304c\u3067\u304d\u306a\u3044\u306e\u304b\u3092\u8003\u3048\u3001\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u4eca\u65e5\u3082\u6a21\u7d22\u4e2d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u65b0\u6642\u4ee3\u3092\u4fc3\u9032\u3059\u308b\u3082\u306e\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u9867\u5ba2\u306e\u53cc\u65b9\u306b\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u5f37\u56fa\u306a\u95a2\u4fc2\u69cb\u7bc9\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div 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