{"id":12902,"date":"2024-07-04T09:38:09","date_gmt":"2024-07-04T00:38:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12902"},"modified":"2024-07-12T09:24:26","modified_gmt":"2024-07-12T00:24:26","slug":"what-is-lead-management","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/what-is-lead-management\/","title":{"rendered":"\u9069\u5207\u306a\u30ea\u30fc\u30c9\u7ba1\u7406\u3092\u5b9f\u73fe\u3059\u308b\u300c9\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u300d\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u3001\u30d1\u30fc\u30c6\u30a3\u30fc\u3001\u4f1a\u8b70\u3001\u30b9\u30d4\u30fc\u30c9\u30c7\u30fc\u30c8\u306b\u5171\u901a\u3059\u308b\u3082\u306e\u306f\u4f55\u3060\u3068\u601d\u3044\u307e\u3059\u304b\uff1f\u3000\u305d\u308c\u306f\u5fd7\u3092\u540c\u3058\u304f\u3059\u308b\u8005\u3092\u63a2\u3057\u306b\u96c6\u307e\u308b\u3053\u3068\u3067\u3059\u3002\u4f1a\u8a71\u3092\u901a\u3058\u3066\u3001\u523a\u6fc0\u7684\u3067\u5370\u8c61\u7684\u306a\u3084\u308a\u53d6\u308a\u304c\u9577\u7d9a\u304d\u3059\u308b\u95a2\u4fc2\u3078\u3068\u767a\u5c55\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5834\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u4eba\u3068\u4f1a\u3046\u3053\u3068\u304c\u76ee\u7684\u3067\u306f\u306a\u304f\u3001\u5171\u611f\u3067\u304d\u308b\u4eba\u3001\u3074\u3063\u305f\u308a\u5408\u3046\u4eba\u3068\u611f\u3058\u3089\u308c\u308b\u76f8\u624b\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u62c5\u5f53\u3082\u9069\u5207\u306a\u76f8\u624b\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3092\u4f7f\u547d\u3068\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/convolo.ai\/blog\/harvard-business-review-best-practices-for-lead-management\" target=\"_blank\" rel=\"noreferrer noopener\">\u30cf\u30fc\u30d0\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u30ec\u30d3\u30e5\u30fc<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u3088\u308b\u3068\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u63a5\u89e6\u3059\u308b\u6700\u521d\u306e5\u5206\u304c\u30ea\u30fc\u30c9\u3092\u5f15\u304d\u8fbc\u3081\u308b\u304b\u3092\u5de6\u53f3\u3059\u308b\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u7ba1\u7406\u306f\u7b2c\u4e00\u5370\u8c61\u304c\u3059\u3079\u3066\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u53d6\u5f15\u3092\u52dd\u3061\u53d6\u308b\u5f37\u529b\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306b\u3001\u3064\u306a\u304c\u308a\u3092\u69cb\u7bc9\u3057\u7d99\u7d9a\u7684\u306b\u80b2\u3080\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u7d44\u7e54\u306b\u3082\u305f\u3089\u3059\uff16\u3064\u306e\u5229\u70b9\u3068\u5b9f\u8df5\u65b9\u6cd5<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/sales\/6-benefits-of-data-driven-inside-sales\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/what-is-lead-management-cta1.jpg\" class=\"attachment-full size-full\" alt=\"\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u7d44\u7e54\u306b\u3082\u305f\u3089\u3059\uff16\u3064\u306e\u5229\u70b9\u3068\u5b9f\u8df5\u65b9\u6cd5\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/what-is-lead-management-cta1.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/what-is-lead-management-cta1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/what-is-lead-management-cta1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-\u30ea\u30fc\u30c9\u7ba1\u7406\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\" data-level=\"2\">\u30ea\u30fc\u30c9\u7ba1\u7406\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b<\/a><\/li><li><a href=\"#h-\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u30d5\u30a7\u30fc\u30ba\" data-level=\"2\">\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u30d5\u30a7\u30fc\u30ba<\/a><\/li><li><a href=\"#h-\u30ea\u30fc\u30c9\u7ba1\u7406\u306e-9\u3064\u306e\u30b9\u30c6\u30c3\u30d7\" data-level=\"2\">\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u300c9\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u300d<\/a><\/li><li><a href=\"#h-\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\" data-level=\"2\">\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ea\u30fc\u30c9\u7ba1\u7406\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\"><strong><strong>\u30ea\u30fc\u30c9\u7ba1\u7406\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b<\/strong><\/strong><\/h2>\n\n\n\n<p>\u30ea\u30fc\u30c9\u7ba1\u7406\u3068\u306f\u3001\u30ea\u30fc\u30c9\u3068\u547c\u3070\u308c\u308b\u898b\u8fbc\u307f\u5ba2\u304c\u3042\u306a\u305f\u306e\u4f1a\u793e\u3068\u63a5\u70b9\u3092\u6301\u3063\u305f\u6642\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3059\u3002\u53d7\u6ce8\u306b\u7d50\u3073\u4ed8\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u30fb\u8208\u5473\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u4e2d\u3067\u3001\u512a\u308c\u305f\u30ea\u30fc\u30c9\u7ba1\u7406\u3068\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u56fa\u6709\u306e\u554f\u984c\u70b9\u3084\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u306b\u3088\u3063\u3066\u4fe1\u983c\u304c\u751f\u307e\u308c\u3001\u6210\u7d04\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u4eba\u9593\u306f\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u3068\u3001\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c40%\u5897\u52a0\u3059\u308b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3082\u3042\u308a\u307e\u3059\u3002<br>\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u306e\u30b9\u30d4\u30fc\u30c9\u30a2\u30c3\u30d7\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002\u9069\u5207\u306a\u30ea\u30fc\u30c9\u3092\u9069\u5207\u306b\u80b2\u6210\u3059\u308b\u3068\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/sales-pipeline\/\">\u30d1\u30a4\u30d7<\/a><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/sales-pipeline\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30e9\u30a4\u30f3<\/a>\u5185\u3067\u7d20\u65e9\u304f\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7121\u99c4\u306a\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u6e1b\u3089\u3059\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u30d5\u30a7\u30fc\u30ba\"><strong><strong>\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u30d5\u30a7\u30fc\u30ba<\/strong><\/strong><\/h2>\n\n\n\n<p>\u30ea\u30fc\u30c9\u7ba1\u7406\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5225\u308c\u3066\u304a\u308a\u3001\u305d\u308c\u3092\u793a\u3057\u305f\u306e\u304c\u4e0b\u8a18\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u7372\u5f97\uff08Lead Capture\uff09<\/strong>\uff1a\u6700\u521d\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u3001\u6f5c\u5728\u7684\u306a\u30ea\u30fc\u30c9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u305d\u306e\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306a\u3069\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u9078\u5b9a\uff08Lead Qualification\uff09<\/strong>\uff1a \u30ea\u30fc\u30c9\u3092\u8a55\u4fa1\u3057\u3001\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u3092\u5224\u65ad\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e<a href=\"https:\/\/www.salesforce.com\/blog\/what-is-a-discovery-call\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u30b3\u30fc\u30eb<\/a>\uff08\u82f1\u8a9e\uff09\u306e\u5b9f\u65bd\u3084\u3001\u7406\u60f3\u7684\u306a<a href=\"https:\/\/www.salesforce.com\/blog\/buyer-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb<\/a>\uff08\u82f1\u8a9e\uff09\u3068\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u5206\u914d\uff08Lead Distribution\uff09<\/strong>\uff1a\u9069\u5207\u306a\u30ea\u30fc\u30c9\u3068\u5224\u65ad\u3055\u308c\u305f\u3089\u3001\u696d\u7a2e\u3084\u88fd\u54c1\u3078\u306e\u95a2\u5fc3\u5ea6\u306a\u3069\u306b\u57fa\u3065\u304d\u3001\u30ea\u30fc\u30c9\u3092\u9069\u5207\u306a\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u80b2\u6210\uff08Lead Nurturing\uff09<\/strong>\uff1a\u3059\u3079\u3066\u306e\u30ea\u30fc\u30c9\u304c\u3059\u3050\u306b\u8cfc\u5165\u3059\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u898b\u8fbc\u307f\u5ba2\u3068\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30ea\u30fc\u30c9\u8ffd\u8de1\uff08Lead Tracking\uff09<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/sales\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306e\u6d3b\u52d5\u3084\u3042\u306a\u305f\u306e\u4f1a\u793e\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u30ea\u30fc\u30c9\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u901a\u3057\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u884c\u52d5\u3001\u95a2\u5fc3\u3001\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u55b6\u696d\u3067\u306e\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u5b9f\u8df5\u6cd5<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/sales\/the-roles-of-the-model-and-inside-sales\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/what-is-lead-management-cta2.jpg\" class=\"attachment-full size-full\" alt=\"\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u55b6\u696d\u3067\u306e\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u5b9f\u8df5\u6cd5\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/what-is-lead-management-cta2.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/what-is-lead-management-cta2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/what-is-lead-management-cta2.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ea\u30fc\u30c9\u7ba1\u7406\u306e-9\u3064\u306e\u30b9\u30c6\u30c3\u30d7\"><strong><strong>\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u300c9\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u300d<\/strong><\/strong><\/h2>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u7ba1\u7406\u306f\u3001\u52b9\u7387\u6027\u3068\u30d1\u30fc\u30bd\u30ca\u30eb\u30bf\u30c3\u30c1\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3067\u6210\u308a\u7acb\u3061\u307e\u3059\u3002\u6700\u521d\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u304b\u3089\u6210\u7d04\u307e\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5c0e\u304f\u305f\u3081\u306b<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u81ea\u52d5\u5316<\/a>\u30681\u5bfe1\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u30ab\u30ae\u3002\u3053\u3053\u3067\u306f\u30019\u3064\u306e\u5b9f\u8df5\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1\uff0e\u73fe\u72b6\u306e\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u3092\u5206\u89e3<\/strong><\/h4>\n\n\n\n<p>\u73fe\u5728\u306e\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u6700\u521d\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u304b\u3089\u53d6\u5f15\u6210\u7acb\u307e\u3067\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3092\u5206\u89e3\u3057\u3001\u30ea\u30fc\u30c9\u3092\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u9032\u3081\u308b\u305f\u3081\u306e\u30ab\u30ae\u3068\u306a\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u610f\u601d\u6c7a\u5b9a\u30dd\u30a4\u30f3\u30c8\u3084\u57fa\u6e96\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/sales\/sales-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d7\u30ed\u30bb\u30b9<\/a>\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf<\/a>\u3068\u30c1\u30fc\u30e0\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u57fa\u3065\u3044\u3066\u5e38\u306b\u30ec\u30d3\u30e5\u30fc\u3055\u308c\u3001\u6539\u5584\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306a\u72b6\u614b\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2\uff0e\u65e9\u671f\u306b\u6709\u52b9\u30ea\u30fc\u30c9\u3092\u9078\u5b9a\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u30ea\u30fc\u30c9\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u65e9\u671f\u306b\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u306e\u7bc0\u7d04\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30cb\u30fc\u30ba\u3084\u4e88\u7b97\u3001\u610f\u601d\u6c7a\u5b9a\u6a29\u306a\u3069\u3092\u8907\u6570\u306e\u8981\u7d20\u3067\u591a\u89d2\u7684\u306b\u8868\u3057\u3001\u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c9\u3092\u898b\u5b9a\u3081\u308b\u3053\u3068\u3067\u3001\u6210\u7d04\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u30ea\u30fc\u30c9\u306b\u5c02\u5ff5\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3\uff0e\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u3092\u610f\u8b58\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u3066\u3001\u30ea\u30fc\u30c9\u7ba1\u7406\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9577\u671f\u7684\u306a\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u306e\u5834\u5408\u306f\u3001\u30ea\u30fc\u30c9\u3092\u6642\u9593\u3092\u304b\u3051\u3066\u80b2\u6210\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3067\u3057\u3087\u3046\u3002\u77ed\u671f\u7684\u306a\u5834\u5408\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u62c5\u5f53\u3068\u306e\u95a2\u4fc2\u304c\u521d\u671f\u6bb5\u968e\u306e\u6642\u70b9\u3067\u6700\u5927\u306e\u52b9\u679c\u3092\u767a\u63ee\u3067\u304d\u308b\u3088\u3046\u3001\u3088\u308a\u7a4d\u6975\u7684\u3067\u884c\u52d5\u91cd\u8996\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u55b6\u696d\u65b9\u91dd\u306b\u6cbf\u3063\u305f\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u3092\u7406\u89e3\u3057\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u5bc6\u63a5\u306b\u9023\u643a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4\uff0e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u7acb\u3066\u308b<\/strong><\/h4>\n\n\n\n<p>\u30ea\u30fc\u30c9\u7ba1\u7406\u306b\u304a\u3044\u3066\u3001\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u901a\u7528\u3057\u306a\u3044\u3053\u3068\u3092\u8a8d\u8b58\u3057\u307e\u3057\u3087\u3046\u3002\u521d\u671f\u6bb5\u968e\u306e\u30ea\u30fc\u30c9\u306f\u3001\u95a2\u4fc2\u69cb\u7bc9\u3068\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u30ea\u30fc\u30c9\u304c\u6210\u719f\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u6226\u7565\u306f\u660e\u78ba\u306a\u53cd\u5bfe\u610f\u898b\u306e\u5bfe\u51e6\u3084\u3001\u76f8\u624b\u306b\u5fdc\u3058\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u3001\u4fa1\u5024\u63d0\u6848\u306e\u5f37\u5316\u306b\u30b7\u30d5\u30c8\u3057\u3066\u3044\u304f\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5\uff0e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u3046<\/strong><\/h4>\n\n\n\n<p>\u826f\u8cea\u306a\u30c7\u30fc\u30bf\u306f\u3001\u52b9\u679c\u7684\u306b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u306f\u6b63\u78ba\u3067\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\u306e\u9075\u5b88\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5b9a\u671f\u7684\u306b\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3068\u95a2\u9023\u6027\u3092\u76e3\u67fb\u3057\u3001\u53e4\u304f\u306a\u3063\u305f\u7b2c\u4e09\u8005\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u306f\u983c\u3089\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6\uff0e\u30d7\u30ea\u30d5\u30ec\u30fc\u30e0\u3067\u610f\u601d\u758e\u901a\u3092\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u306e\u524d\u306b\u306f\u3001\u524d\u3082\u3063\u3066\u60c5\u5831\u3092\u6574\u3048\u3066\u304a\u304d\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3065\u304f\u308a\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u4fe1\u983c\u3068\u5b89\u5fc3\u611f\u3092\u7bc9\u304d\u3001\u6700\u521d\u306e\u3084\u308a\u53d6\u308a\u3092\u3088\u308a\u751f\u7523\u7684\u306a\u3082\u306e\u306b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7\uff0e\u4e00\u8cab\u3057\u305f\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3046<\/strong><\/h4>\n\n\n\n<p>\u5805\u5b9f\u306a<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/engagement-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30bb\u30fc\u30eb\u30b9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a>\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u6f5c\u5728\u7684\u306a\u6a5f\u4f1a\u3092\u78ba\u4fdd\u3057\u7d9a\u3051\u308b\u305f\u3081\u306e\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u81ea\u52d5\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3084\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3055\u308c\u305f\u67b6\u96fb\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8\uff0e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u30b3\u30e9\u30dc\u30fc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u30ea\u30fc\u30c9\u7ba1\u7406\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u4f7f\u7528\u3057\u3066\u3001\u30ea\u30fc\u30c9\u306e\u57fa\u6e96\u3092\u5b9a\u7fa9\u3057\u3001\u4e21\u30c1\u30fc\u30e0\u304c\u5171\u901a\u306e\u7406\u89e3\u3092\u6301\u3064\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068CRM\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u628a\u63e1\u3067\u304d\u3001\u30ea\u30fc\u30c9\u30cf\u30f3\u30c9\u30ea\u30f3\u30b0\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6539\u5584\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9. \u3042\u308a\u304c\u3061\u306a\u843d\u3068\u3057\u7a74\u3092\u907f\u3051\u308b<\/strong><\/h4>\n\n\n\n<p>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u9014\u4e2d\u3067\u3084\u3081\u305f\u308a\u3001\u6210\u7d04\u3092\u6025\u304c\u306a\u3044\u3088\u3046\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u30ea\u30fc\u30c9\u304c\u9069\u5207\u3067\u306a\u3044\u3068\u611f\u3058\u308b\u5834\u5408\u306f\u3001\u305f\u3081\u3089\u308f\u305a\u306b\u307b\u304b\u306e\u9078\u629e\u80a2\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"layout-astro-2 wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro-2.png\" alt=\"\">\n\n\t\t\t<div class=\"related-trail__illustration related-trail__contour\">\n\t\t\t\t\t<\/div>\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro-2.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 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href=\"https:\/\/trailhead.salesforce.com\/ja\/content\/learn\/modules\/build-a-sales-process\" target=\"_blank\" rel=\"noreferrer noopener\">\u4eca\u3059\u3050\u7121\u6599\u3067\u5b66\u3076<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+300 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30bb\u30b9\u306e\u57fa\u672c<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 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id=\"h-\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\"><strong><strong>\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/strong><\/strong><\/h2>\n\n\n\n<p>\u30ea\u30fc\u30c9\u7ba1\u7406\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3001\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u30c4\u30fc\u30eb\u306f\u3001\u5358\u306b\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u30ea\u30fc\u30c9\u7ba1\u7406\u3092\u81ea\u52d5\u5316\u30fb\u7c21\u7d20\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7169\u96d1\u306a\u9593\u63a5\u696d\u306b\u8ffd\u308f\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u95a2\u4fc2\u69cb\u7bc9\u3068\u6210\u7d04\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>1\uff0e<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/strong><\/a>\uff1a\u3059\u3079\u3066\u306e\u9867\u5ba2\u60c5\u5831\u306e\u30cf\u30d6\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e1\u30fc\u30eb\u3001\u96fb\u8a71\u3001\u30c1\u30e3\u30c3\u30c8\u306a\u3069\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u3042\u3089\u3086\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u3067\u7d71\u5408\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u60c5\u5831\u306e\u4e00\u5143\u5316\u3067\u3001\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3084\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u52b9\u7387\u7684\u306b\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u305d\u308c\u305e\u308c\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5305\u62ec\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>2\uff0e<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u55b6\u696d\u30c7\u30fc\u30bf\u3068\u5206\u6790\u30c4\u30fc\u30eb<\/strong><\/a>\uff1a\u30ea\u30fc\u30c9\u306e\u751f\u6210\u65b9\u6cd5\u3084\u3044\u3064\u3069\u306e\u3088\u3046\u306b\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u901a\u904e\u3057\u305f\u304b\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u306f\u5206\u6790\u30c4\u30fc\u30eb\u306f\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8ffd\u8de1\u3059\u3079\u304d\u6307\u6a19\u306b\u306f\u3001\u30ea\u30fc\u30c9\u5358\u4fa1\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u6210\u7acb\u7387\u306a\u3069\u304c\u3042\u308a\u3001\u3053\u308c\u3089\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306fAI\u306b\u3088\u3063\u3066\u7d20\u65e9\u304f\u63d0\u4f9b\u3055\u308c\u3001<a href=\"https:\/\/www.salesforce.com\/blog\/what-is-a-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u52b9\u679c\u7684\u306b\u9032\u3081\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>3\uff0e<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb<\/strong><\/a>\uff1a\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u3084\u77e5\u8b58\u3001\u6226\u7565\u3092\u63d0\u4f9b\u3057\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u3055\u307e\u3056\u307e\u306a\u30d5\u30a7\u30fc\u30ba\u3067\u898b\u8fbc\u307f\u5ba2\u3068\u52b9\u679c\u7684\u306b\u95a2\u308f\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3084\u30b3\u30fc\u30c1\u30f3\u30b0\u30e2\u30b8\u30e5\u30fc\u30eb\u3001\u55b6\u696d\u62c5\u5f53\u304c\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u5fdc\u3057\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u969c\u5bb3\u3092\u514b\u670d\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>4\uff0e<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/engagement-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u30bb\u30fc\u30eb\u30b9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c4\u30fc\u30eb<\/strong><\/a>\uff1a\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3068\u7dad\u6301\u306b\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u3067\u3001\u30c1\u30e3\u30c3\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u96fb\u8a71\u3001\u30e1\u30fc\u30eb\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3059\u3079\u3066\u306e\u3084\u308a\u3068\u308a\u3092\u8ffd\u8de1\u3057\u3001AI\u3092\u4f7f\u7528\u3057\u3066\u53d6\u5f15\u8a18\u9332\u306e\u66f4\u65b0\u3084\u30e1\u30fc\u30eb\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306a\u3069\u306e\u30bf\u30b9\u30af\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>5\uff0e<a href=\"https:\/\/www.salesforce.com\/jp\/form\/sem\/salesforce-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u30ea\u30fc\u30c9\u80b2\u6210\u30c4\u30fc\u30eb<\/strong><\/a>\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u305d\u306e\u4ed6\u306e\u30ea\u30bd\u30fc\u30b9\u306e\u914d\u4fe1\u3092\u81ea\u52d5\u5316\u3057\u3001\u30ea\u30fc\u30c9\u3092\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u9032\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u7ba1\u7406\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u6210\u7d04\u306b\u3064\u306a\u3052\u3001\u6c38\u7d9a\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Starter Suite \u3059\u3050\u306b\u4f7f\u3048\u308b\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u305f\u3081\u306eCRM<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6a5f\u80fd\u30921\u3064\u306b\u307e\u3068\u3081\u305f\u3001\u624b\u8efd\u306b\u4f7f\u3048\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u65b0\u767b\u5834\u3002\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u305d\u308d\u3063\u305fCRM\u3092\u6700\u77ed\u3067\u5c0e\u5165\u3057\u3001\u6210\u9577\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/small-business\/starter\/\">\u8a73\u3057\u304f\u306f\u3053\u3061\u3089<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/digital-marketing-for-small-business-cta2.png\" class=\"attachment-full size-full\" alt=\"Salesforce Starter\u3000\u3059\u3050\u306b\u4f7f\u3048\u308b\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u305f\u3081\u306eCRM\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/digital-marketing-for-small-business-cta2.png 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/digital-marketing-for-small-business-cta2.png?w=300&amp;h=169 300w, 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Tips, Strategies, and Best Practices<\/a>&#8220;\u306e\u6284\u8a33\u7248\u3067\u3059\u3002\u672c\u30dd\u30b9\u30c8\u306e\u6b63\u5f0f\u8a00\u8a9e\u306f\u82f1\u8a9e\u3067\u3042\u308a\u3001\u305d\u306e\u5185\u5bb9\u304a\u3088\u3073\u89e3\u91c8\u306b\u3064\u3044\u3066\u306f\u82f1\u8a9e\u304c\u512a\u5148\u3055\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u6d3b\u7528\u3057\u3001\u30bb\u30fc\u30eb\u30b9\u3092\u52a0\u901f\u3055\u305b\u52dd\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":313,"featured_media":12924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"e2331e0278cb41acaad04fdbea79414b","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[409,234,84,265,289],"sf_content_type":[],"blog":[626,629,647,685,701],"coauthors":[2],"class_list":["post-12902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesblazer","sf_topic-crm","sf_topic-sales","sf_topic-lead-generation","sf_topic-sales-strategy","blog-sales","blog-salesblazer","blog-crm","blog-lead-generation","blog-sales-strategy"],"yoast_head":"<!-- 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