{"id":13518,"date":"2025-09-03T11:21:21","date_gmt":"2025-09-03T02:21:21","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13518"},"modified":"2025-09-03T11:21:22","modified_gmt":"2025-09-03T02:21:22","slug":"jp-demand-generation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-demand-generation\/","title":{"rendered":"\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u30d7\u30ed\u30bb\u30b9\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u898b\u8fbc\u307f\u6848\u4ef6\u306e\u5275\u51fa\u3084\u767a\u6398\u6d3b\u52d5\u306e\u5168\u822c\u3092\u6307\u3059\u8a00\u8449\u3067\u3059\u3002\u300c\u77e5\u308a\u305f\u3044\u300d\u300c\u6b32\u3057\u3044\u300d\u306a\u3069\u306e\u6b32\u6c42\u3092\u9867\u5ba2\u304b\u3089\u5f15\u304d\u51fa\u3059\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u591a\u3044\u3082\u306e\u306e\u3001\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u9ad8\u3044\u52b9\u679c\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u69cb\u6210\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u65b0\u305f\u306a\u9867\u5ba2\u3092\u5275\u51fa\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div 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href=\"#h-ma\u30c4\u30fc\u30eb-account-engagement-\u306e\u6210\u529f\u4e8b\u4f8b\" data-level=\"2\">MA\u30c4\u30fc\u30eb\u300cAccount Engagement\u300d\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li><li><a href=\"#h-ma\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u306b\u5c0e\u3053\u3046\" data-level=\"2\">MA\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u306b\u5c0e\u3053\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\">\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d40bf1ebd7a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d40bf1ebd7a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img01.jpg?w=1000\" alt=\"\" class=\"wp-image-13530\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img01.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 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Generation\uff09\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304b\u3089\u55b6\u696d\u90e8\u9580\u3078\u6e21\u3059\u898b\u8fbc\u307f\u6848\u4ef6\u3092\u5275\u51fa\u3057\u305f\u308a\u3001\u767a\u6398\u3057\u305f\u308a\u3059\u308b\u3059\u3079\u3066\u306e\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002\u30c7\u30de\u30f3\u30c9\u3068\u547c\u3070\u308c\u308b\u3068\u304a\u308a\u3001\u300c\u9700\u8981\u306e\u5275\u51fa\u300d\u306b\u5bfe\u3057\u3066\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u308b\u3068\u304d\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u306b\u512a\u4f4d\u6027\u3092\u5f97\u308b\u305f\u3081\u306b\u3082\u3059\u3050\u8cfc\u8cb7\u3057\u3066\u304f\u308c\u308b\u9867\u5ba2\u3060\u3051\u306a\u304f\u3001\u30cb\u30fc\u30ba\u304c\u9855\u5728\u5316\u3057\u3066\u3044\u306a\u3044\u4eba\u306e\u30cb\u30fc\u30ba\u3092\u6398\u308a\u8d77\u3053\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u8a73\u7d30\u306f\u5f8c\u8ff0\u3057\u307e\u3059\u304c\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\uff09\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff09\u304a\u3088\u3073\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9855\u5728\u5316\u3057\u305f\u30cb\u30fc\u30ba\u3060\u3051\u3067\u306a\u304f\u3001\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u3082\u3064\u9867\u5ba2\u307e\u3067\u3092\u5bfe\u8c61\u3068\u3057\u305f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0-abm-\u3068\u306e\u9055\u3044\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u305f\u30da\u30eb\u30bd\u30ca\uff08\u7406\u60f3\u306e\u9867\u5ba2\u50cf\uff09\u306b\u5f53\u3066\u306f\u307e\u308b\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u5e45\u5e83\u3044\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u307e\u3059\u3002Web\u5e83\u544a\u3084SEO\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u3092\u901a\u3058\u3066\u5e45\u5e83\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u60f9\u304d\u3064\u3051\u3001\u305d\u306e\u4e2d\u304b\u3089\u6709\u671b\u306a\u30ea\u30fc\u30c9\u3092\u9078\u5225\u3057\u3066\u3044\u304f\u7db2\u6f01\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u6700\u3082\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3057\u305f\u7279\u5b9a\u306e\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u3092\u3042\u3089\u304b\u3058\u3081\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u305d\u306e\u4f01\u696d\u306b\u6240\u5c5e\u3059\u308b\u7279\u5b9a\u306e\u4eba\u7269\u306b\u5411\u3051\u3066\u3001\u624b\u7d19\u3084\u500b\u5225\u30bb\u30df\u30ca\u30fc\u306a\u3069\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3046\u4e00\u672c\u91e3\u308a\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e21\u8005\u306f\u3069\u3061\u3089\u304b\u4e00\u65b9\u3092\u9078\u3076\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5e45\u5e83\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u57fa\u672c\u3068\u3057\u3064\u3064\u3001\u7279\u306b\u91cd\u8981\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5bfe\u3057\u3066\u306fABM\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4e26\u884c\u3057\u3066\u5b9f\u65bd\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u6226\u7565\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>&gt; <a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/b2b-marketing\/\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u624b\u6cd5\u3084\u6210\u529f\u4e8b\u4f8b\u3001BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027\">\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d40bf1ecb49&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d40bf1ecb49\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-13531\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4ee5\u4e0b\u306e\u7406\u7531\u304b\u3089\u91cd\u8981\u6027\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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class=\"wp-block-heading\" id=\"h-\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\">\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d40bf1ed6e8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d40bf1ed6e8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-13520\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-creative01.jpg?w=1000\" alt=\"\" class=\"wp-image-13529\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-creative01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-creative01.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-creative01.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-creative01.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/li>\n\n\n\n<li>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u6210\u3059\u308b\u5185\u5bb9\u3068\u3068\u3082\u306b\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff5c\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u5fc3\u3092\u6301\u3064\u53ef\u80fd\u6027\u306e\u3042\u308b\u3001\u8cea\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u7372\u5f97\u3059\u308b\u3059\u3079\u3066\u306e\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002\u4e0d\u7279\u5b9a\u591a\u6570\u3067\u306f\u306a\u304f\u305d\u306e\u5f8c\u306e\u80b2\u6210\u3084\u5546\u8ac7\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u500b\u4eba\u30fb\u4f01\u696d\u306e\u60c5\u5831\u3092\u7372\u5f97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u307b\u304b\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u57fa\u76e4\u306b\u306a\u3063\u305f\u308a\u3001\u65b0\u898f\u958b\u62d3\u3092\u62c5\u3063\u305f\u308a\u3059\u308b\u305f\u3081\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6d3b\u52d5\u3067\u3059\u3002\u4e3b\u306a\u624b\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web\u5e83\u544a<\/li>\n\n\n\n<li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/li>\n\n\n\n<li>\u5c55\u793a\u4f1a\u3084\u8aac\u660e\u4f1a<\/li>\n\n\n\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/li>\n\n\n\n<li>\u30a6\u30a7\u30d3\u30ca\u30fc \u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>> <a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/lead-generation\/\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u5177\u4f53\u7684\u624b\u6cd5\u3084\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac<\/a><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff5c\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u3001\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u7d99\u7d9a\u7684\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u306a\u304c\u3089\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u8cb7\u3059\u308b\u307e\u3067\u306e\u691c\u8a0e\u671f\u9593\u304c\u9577\u304f\u3001\u52b9\u7387\u7684\u306b\u6210\u7d04\u3059\u308b\u306b\u306f\u671f\u9593\u306e\u77ed\u7e2e\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u691c\u8a0e\u671f\u9593\u306e\u77ed\u7e2e\u3092\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u884c\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3001\u5229\u7528\u3001\u7d99\u7d9a\u3059\u308b\u9053\u306e\u308a\u3067\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u610f\u8b58\u3057\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308c\u3070\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u304c\u65e9\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4e3b\u306a\u624b\u6cd5\u306f\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30eb\u30de\u30ac<\/li>\n\n\n\n<li>SNS<\/li>\n\n\n\n<li>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a \u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>> <a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u5b9f\u8df5\u7684\u306a\u624b\u6cd5\u3068\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u7d39\u4ecb\uff01<br><\/a>> <a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-marketing-customer-journey-vol1\/\">\u4eca\u304b\u3089\u306f\u3058\u3081\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc Vol.1 \u304a\u5ba2\u69d8\u306b\u9078\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3063\u3066\u306a\u306b\uff1f<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff5c\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u9078\u5225<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u80b2\u6210\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u306e\u4e2d\u304b\u3089\u3001\u8cfc\u8cb7\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9078\u5225\u3059\u308b\u6d3b\u52d5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u90e8\u9580\u306f\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u3082\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u5546\u8ac7\u306b\u96c6\u4e2d\u3055\u305b\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9078\u5225\u3059\u308b\u4ee3\u8868\u4f8b\u3068\u3057\u3066\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u5bfe\u3057\u3066\u30b9\u30b3\u30a2\uff08\u70b9\u6570\uff09\u3092\u3064\u3051\u308b\u8a55\u4fa1\u65b9\u6cd5\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u81ea\u793e\u306eWeb\u30b5\u30a4\u30c8\u3092\u534a\u5e74\u306b1\u56de\u898b\u308b\u9867\u5ba2\u3088\u308a\u3082\u30011\u30f6\u6708\u306b1\u56de\u898b\u306b\u6765\u308b\u9867\u5ba2\u306e\u307b\u3046\u304c\u9ad8\u3044\u70b9\u6570\u3092\u3064\u3051\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u9867\u5ba2\u307b\u3069\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u8cb7\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u8cfc\u8cb7\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u7a4d\u6975\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4ed5\u639b\u3051\u3089\u308c\u308b\u305f\u3081\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5411\u4e0a\u3082\u53ef\u80fd\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\uff08\u71b1\u610f\u306e\u3042\u308b\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3092\u660e\u78ba\u5316\u3057\u3066\u3044\u308b\u3068\u3082\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u8208\u5473\u306e\u5c11\u306a\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u7a4d\u6975\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u3068\u3001\u81ea\u793e\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u611f\u3058\u3066\u3057\u307e\u3046\u304a\u305d\u308c\u3082\u3042\u308a\u307e\u3059\u3002\u7a4d\u6975\u7684\u3059\u304e\u308b\u4ed5\u639b\u3051\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u5931\u3046\u30ea\u30b9\u30af\u3082\u56de\u907f\u3067\u304d\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<p>> <a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/lead-qualification\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f3\u3064\u306e\u624b\u6cd5\u3084\u6ce8\u610f\u70b9\u3001\u52b9\u679c\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\">\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d40bf1f04e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d40bf1f04e7\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-13521\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u4ee5\u4e0b5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u4e00\u8cab\u6027\u3092\u3082\u305f\u305b\u308b<\/li>\n\n\n\n<li>\u9069\u5207\u306a\u4e8b\u524d\u30b7\u30ca\u30ea\u30aa\u5206\u6790\u3092\u3059\u308b<\/li>\n\n\n\n<li>\u90e8\u7f72\u3054\u3068\u306e\u9023\u643a\u3092\u5f37\u5316\u3059\u308b<\/li>\n\n\n\n<li>\u6700\u9069\u5316\u3092\u7e70\u308a\u8fd4\u3057\u5b9f\u884c\u3059\u308b<\/li>\n\n\n\n<li>MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u3051\u3070\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u4e00\u8cab\u6027\u3092\u3082\u305f\u305b\u308b<\/h3>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u306f\u3001\u5fc5\u305a\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u4e00\u8cab\u6027\u3092\u3082\u305f\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u65b9\u6cd5\u306f\u30e1\u30eb\u30de\u30ac\u3084SNS\u3001\u30bb\u30df\u30ca\u30fc\u306e\u958b\u50ac\u306a\u3069\u591a\u304f\u306e\u65b9\u6cd5\u3092\u7528\u3044\u307e\u3059\u304c\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u4e00\u8cab\u3057\u3066\u3044\u306a\u3044\u3068\u9867\u5ba2\u306f\u60c5\u5831\u306e\u77db\u76fe\u306b\u5bfe\u3057\u3066\u6df7\u4e71\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u9867\u5ba2\u306b\u3088\u3063\u3066\u306f\u3001\u4e00\u8cab\u6027\u306e\u306a\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u4e0d\u4fe1\u611f\u3092\u3082\u3063\u3066\u3057\u307e\u3046\u304a\u305d\u308c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5185\u5bb9\u304c\u9069\u5207\u3067\u3042\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u898b\u76f4\u305b\u3070\u3001\u3088\u308a\u3044\u3063\u305d\u3046\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9069\u5207\u306a\u4e8b\u524d\u30b7\u30ca\u30ea\u30aa\u5206\u6790\u3092\u3059\u308b<\/h3>\n\n\n\n<p>\u30b7\u30ca\u30ea\u30aa\u5206\u6790\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30da\u30eb\u30bd\u30ca\u304c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u8cb7\u306b\u3064\u306a\u304c\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u8a2d\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u3089\u304b\u3058\u3081\u30b7\u30ca\u30ea\u30aa\u5206\u6790\u3057\u3066\u304a\u3051\u3070\u3001\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u884c\u3059\u308c\u3070\u3001\u6210\u7d04\u7387\u3084\u6210\u7d04\u307e\u3067\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b7\u30ca\u30ea\u30aa\u5206\u6790\u3059\u308b\u304b\u3057\u306a\u3044\u304b\u3067\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u306e\u5927\u304d\u3055\u304c\u5909\u308f\u308b\u304a\u305d\u308c\u3082\u3042\u308b\u305f\u3081\u3001\u3057\u3063\u304b\u308a\u3068\u5206\u6790\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>&gt; <a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-automation-scenario\/\">MA\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3068\u306f\uff1f\u4f5c\u308a\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u4e8b\u4f8b\u30fb\u96db\u5f62<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u90e8\u7f72\u3054\u3068\u306e\u9023\u643a\u3092\u5f37\u5316\u3059\u308b<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u55b6\u696d\u90e8\u3088\u308a\u3082\u5148\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u304c\u6d3b\u52d5\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u55b6\u696d\u90e8\u306b\u3068\u3063\u3066\u307f\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u304c\u3069\u306e\u3088\u3046\u306a\u6d3b\u52d5\u3092\u304a\u3053\u306a\u3046\u306e\u304b\u4e8b\u524d\u306b\u308f\u304b\u3063\u3066\u3044\u306a\u3044\u3068\u3001\u9069\u5207\u306a\u55b6\u696d\u65b9\u6cd5\u3092\u9078\u629e\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u3068\u55b6\u696d\u90e8\u3068\u306e\u9023\u643a\u304c\u3068\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u500b\u5225\u306b\u30d0\u30e9\u30d0\u30e9\u306e\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3066\u3057\u307e\u3046\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u90e8\u7f72\u3069\u3046\u3057\u306e\u9023\u643a\u529b\u306f\u9867\u5ba2\u306e\u65b0\u898f\u7372\u5f97\u306e\u6210\u5426\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u4f1d\u9054\u30c4\u30fc\u30eb\u3092\u7528\u3044\u305f\u308a\u3001\u5831\u544a\u30eb\u30fc\u30eb\u3092\u5b9a\u3081\u305f\u308a\u3059\u308b\u306a\u3069\u5bfe\u7b56\u3092\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6700\u9069\u5316\u3092\u7e70\u308a\u8fd4\u3057\u5b9f\u884c\u3059\u308b<\/h3>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5fc5\u305a\u3057\u3082\u60f3\u5b9a\u901a\u308a\u306b\u9032\u3080\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u3069\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5b9f\u884c\u3057\u305f\u5e83\u544a\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u306e\u304b\u3001\u52b9\u679c\u7684\u306b\u50cd\u3044\u305f\u9867\u5ba2\u306e\u5e74\u9f62\u3084\u6027\u5225\u306f\u4f55\u3060\u3063\u305f\u306e\u304b\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u5206\u6790\u3057\u305f\u7d50\u679c\u3092\u3082\u3068\u306b\u3057\u3066\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u6539\u5584\u3092\u304a\u3053\u306a\u3063\u3066PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u6700\u9069\u5316\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u3051\u3070\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u3066\u52b9\u679c\u306e\u306a\u3044\u5e83\u544a\u306e\u524a\u6e1b\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b<\/h3>\n\n\n\n<p>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u304f\u308c\u305f\u308a\u3001\u30b7\u30ca\u30ea\u30aa\u5206\u6790\u306b\u6cbf\u3063\u305f\u65bd\u7b56\u3092\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3057\u3066\u304f\u308c\u305f\u308a\u3059\u308b\u4fbf\u5229\u306a\u6a5f\u80fd\u3092\u3082\u3063\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u307e\u3067\u30d7\u30ed\u30bb\u30b9\u3092\u9032\u3081\u308b\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5206\u6790\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5de5\u7a0b\u304c\u5fc5\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3059\u3079\u3066\u306e\u5de5\u7a0b\u3092\u7ba1\u7406\u3057\u3066\u3044\u304f\u306e\u306f\u5927\u304d\u306a\u8ca0\u62c5\u3067\u3042\u308a\u3001\u624b\u52d5\u3067\u304a\u3053\u306a\u3046\u3068\u7ba1\u7406\u30df\u30b9\u304c\u8d77\u304d\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u5f79\u7acb\u3064\u306e\u304cMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3046\u307e\u304f\u6d3b\u7528\u3059\u308c\u3070\u3001\u5de5\u6570\u3084\u4eba\u70ba\u7684\u30df\u30b9\u3092\u6e1b\u3089\u3057\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u7387\u7684\u3001\u304b\u3064\u52b9\u679c\u7684\u306b\u9032\u3081\u3066\u3044\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>&gt; <a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-ma\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u6a5f\u80fd\u30fb\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac<br><\/a>&gt; <a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/choose-right-marketing-automation\/\">MA\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3092\u89e3\u8aac\uff5c\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8\u3084\u6ce8\u610f\u70b9\u3082\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30de\u30f3\u30c8\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u6700\u9069\u306ama\u30c4\u30fc\u30eb\">\u30c7\u30de\u30f3\u30c8\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u6700\u9069\u306aMA\u30c4\u30fc\u30eb<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d40bf1f2395&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d40bf1f2395\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-13522\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u6700\u9069\u306aMA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u6a5f\u80fd\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u8cab\u6027\u3042\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u304c\u69cb\u7bc9\u3067\u304d\u308b\u6a5f\u80fd<\/li>\n\n\n\n<li>AI\u306b\u3088\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd<\/li>\n\n\n\n<li>\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u304c\u6e2c\u5b9a\u3067\u304d\u308b\u6a5f\u80fd<\/li>\n<\/ul>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u6a5f\u80fd\u304c\u8a70\u307e\u3063\u305f\u6700\u9069\u306aMA\u30c4\u30fc\u30eb\u3092\u63a2\u3057\u3066\u3044\u308b\u65b9\u306b\u306f\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement<\/a>\u300d\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Marketing Cloud Account Engagement\u306f\u3001CRM\u3068\u4e00\u4f53\u5316\u3057\u305fBtoB\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3066\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3072\u3068\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u96c6\u7d04\u3057\u3001AI\u3092\u6d3b\u7528\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u62e1\u5927\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u305b\u308b\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u3059\u306e\u3067\u3001\u8a73\u7d30\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u305c\u3072\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3092\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u25b6\u300cMarketing Cloud Account Engagement\u300d\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/strong><\/a><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u5c11\u4eba\u6570\u3067\u6210\u679c\u3092\u51fa\u3059MA\u6d3b\u7528\u3068\u306f<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Salesforce\u306e\u300cMarketing Cloud Account Engagement\u300d\u3092\u3054\u5229\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u304a\u5ba2\u69d8\u304b\u3089\u300c\u5c11\u4eba\u6570\u3067\u6210\u679c\u3092\u51fa\u3059MA\u6d3b\u7528\u300d\u3092\u30c6\u30fc\u30de\u306bMA\u5c0e\u5165\u524d\u5f8c\u306e\u30ea\u30a2\u30eb\u306a\u304a\u8a71\u30924\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/marketingcloud\/how-to-utilize-ma-for-a-small-group\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/how-to-utilize-ma-for-a-small-group.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/how-to-utilize-ma-for-a-small-group.png 480w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/how-to-utilize-ma-for-a-small-group.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/how-to-utilize-ma-for-a-small-group.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ma\u30c4\u30fc\u30eb-account-engagement-\u306e\u6210\u529f\u4e8b\u4f8b\">MA\u30c4\u30fc\u30eb\u300cAccount Engagement\u300d\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d40bf1f40d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d40bf1f40d2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img06.jpg?w=1000\" alt=\"\" class=\"wp-image-13523\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u591a\u304f\u3044\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u4ee3\u8868\u4f8b\u3068\u3057\u3066\u4ee5\u4e0b3\u793e\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NEC\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u682a\u5f0f\u4f1a\u793e\u30b5\u30f3\u30b2\u30c4<\/li>\n\n\n\n<li>\u5bcc\u58eb\u901a\u682a\u5f0f\u4f1a\u793e<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u793e\u304c\u3069\u306e\u3088\u3046\u306bMA\u30c4\u30fc\u30eb\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u7406\u89e3\u3057\u3001\u81ea\u793e\u306b\u3082\u6d3b\u304b\u305b\u305d\u3046\u306a\u5185\u5bb9\u306f\u306a\u3044\u304b\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u6570\u304c1-600\u4ef6\u591a\u304f\u306a\u308a\u6848\u4ef6\u6570\u306f\u7d042\u500d\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u6570\u304c1,600\u4ef6\u591a\u304f\u306a\u308a\u6848\u4ef6\u6570\u306f\u7d042\u500d<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d40bf200c66&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d40bf200c66\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"438\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-13524\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img07.jpg?w=300&amp;h=131 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img07.jpg?w=768&amp;h=336 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img07.jpg?w=150&amp;h=66 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p>NEC\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u682a\u5f0f\u4f1a\u793e\uff08\u65e7\u793e\u540d\uff1aNEC\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d1\u30fc\u30c8\u30ca\u30fc\uff09\u306f\u3001NEC\u30b0\u30eb\u30fc\u30d7\u306e\u50cd\u304d\u65b9\u6539\u9769\u3084\u5916\u8ca9\u55b6\u696d\u306e\u5f37\u5316\u306e\u305f\u3081\u8a2d\u7acb\u3055\u308c\u305f\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e3b\u306a\u4e8b\u696d\u306f\u3001\u55b6\u696d\u90e8\u9580\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308a\u3001\u7a4d\u6975\u7684\u306bMA\u4f53\u5236\u306e\u69cb\u7bc9\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u76e4\u304c\u30e1\u30fc\u30eb\u6a5f\u80fd\u3067\u3042\u308a\u3001MA\u30d7\u30ed\u30bb\u30b9\u306e\u5168\u4f53\u3092\u30ab\u30d0\u30fc\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u5c0e\u5165\u3057\u305f\u306e\u304c\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement<\/a>\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>Marketing Cloud Account Engagement\u306e\u5c0e\u5165\u304b\u30893\u30f6\u6708\u5f8c\u306b\u306f\u3001\u5b9f\u969b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u3067\u306e\u6d3b\u7528\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u5c0e\u5165\u5f8c\u3059\u3050\u306b\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30da\u30fc\u30b8\u3067\u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30d6\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u305f\u3053\u3068\u306b\u3088\u308b\u3001\u6848\u4ef6\u5316\u7387\u5411\u4e0a\u306e\u52b9\u679c\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\u3001Marketing Cloud Account Engagement\u5c0e\u5165\u524d\u306e\u5e74\u3068\u6bd4\u8f03\u3057\u3001\u5c0e\u5165\u5f8c\u306e\u5e74\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u6570\u304c1,600\u4ef6\u3082\u591a\u304f\u306a\u308a\u3001\u6848\u4ef6\u6570\u306f\u7d042\u500d\u306b\u5897\u5927\u3057\u305f\u306e\u3067\u3059\u3002\u9069\u5207\u306aMA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u30fb\u904b\u7528\u3059\u308c\u3070\u3001\u5927\u304d\u306a\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u3068\u5b9f\u8a3c\u3067\u304d\u305f\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<p>&gt; <a href=\"https:\/\/www.salesforce.com\/jp\/customer-success-stories\/necmp\/\">\u5916\u52e4\u55b6\u696d\u304c\u8ffd\u308f\u306a\u3044\u30ea\u30fc\u30c9\u306fMA\u3068\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u5b9f\u73fe<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u696d\u52d9\u306e95%\u3092\u96fb\u5b50\u30c7\u30fc\u30bf\u5316\u3057\u6708\u95932,500\u6642\u9593\u306e\u5de5\u6570\u524a\u6e1b<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d40bf2020b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d40bf2020b4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img08.jpg?w=1000\" alt=\"\" class=\"wp-image-13525\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img08.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img08.jpg?w=300&amp;h=154 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img08.jpg?w=768&amp;h=394 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img08.jpg?w=150&amp;h=77 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30b5\u30f3\u30b2\u30c4\u306f1849\u5e74\u306b\u5275\u696d\u3057\u305f\u6b74\u53f2\u3042\u308b\u30a4\u30f3\u30c6\u30ea\u30a2\u306e\u5927\u624b\u4f01\u696d\u3067\u3042\u308b\u3082\u306e\u306e\u3001\u6b74\u53f2\u304c\u3042\u308b\u304b\u3089\u3053\u305d\u7ba1\u7406\u4f53\u5236\u304c\u53e4\u3044\u307e\u307e\u306b\u4e8b\u696d\u3092\u7d99\u7d9a\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u55b6\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u55b6\u696d\u6d3b\u52d5\u3001\u30af\u30ec\u30fc\u30e0\u51e6\u7406\u307e\u3067\u81ea\u5df1\u5b8c\u7d50\u578b\u306e\u30b9\u30bf\u30a4\u30eb\u3067\u6d3b\u52d5\u3057\u305f\u308a\u3001\u66f8\u985e\u306f\u7d19\u30d9\u30fc\u30b9\u3067\u7ba1\u7406\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u306e\u4f53\u5236\u3067\u3059\u3002\u5f93\u696d\u54e1\u306e\u30ad\u30e3\u30d1\u30b7\u30c6\u30a3\u304c\u9650\u754c\u306b\u9054\u3057\u3084\u3059\u304f\u3001\u55b6\u696d\u52b9\u7387\u306e\u6539\u5584\u304c\u8ab2\u984c\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u307e\u305aSalesforce\u306e\u300cCommunity Cloud\u300d\u3092\u5c0e\u5165\u3057\u3001\u55b6\u696d\u696d\u52d9\u306e\u96fb\u5b50\u30c7\u30fc\u30bf\u5316\u3092\u56f3\u308a\u307e\u3059\u3002\u696d\u52d9\u306e95%\u3092\u96fb\u5b50\u30c7\u30fc\u30bf\u5316\u3057\u3001\u6708\u95932,500\u6642\u9593\u306e\u5de5\u6570\u524a\u6e1b\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement<\/a>\u300d\u3092\u5229\u7528\u3057\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u55b6\u696d\u3092\u8a66\u307f\u3066\u6642\u9593\u306e\u524a\u6e1b\u3068\u3001\u6210\u7d04\u7387\u306e\u5411\u4e0a\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u300cCommunity Cloud\u300d\u3068\u300cMarketing Cloud Account Engagement\u300d\u3092\u4f75\u7528\u3057\u3001\u5927\u5e45\u306a\u696d\u52d9\u6539\u5584\u304c\u5b9f\u884c\u3067\u304d\u305f\u3046\u3048\u306b\u3001\u696d\u7e3e\u306e\u62e1\u5927\u3092\u56f3\u308c\u305f\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<p>&gt;  <a href=\"https:\/\/www.salesforce.com\/jp\/customer-success-stories\/sangetsu\/\">\u50cd\u304d\u65b9\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u7e4b\u304c\u308a\u3092\u6539\u9769\u3057\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5316\u3092\u63a8\u9032<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5404\u56fd\u306e\u58f2\u4e0a\u898b\u8fbc\u307f\u3068\u5b9f\u7e3e\u306e\u96c6\u8a08\u306e\u53ef\u8996\u5316\u306b\u5fc5\u8981\u306a\u6642\u9593\u3092\u5927\u5e45\u306b\u77ed\u7e2e<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d40bf202eac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d40bf202eac\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"398\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img09.jpg?w=1000\" alt=\"\" class=\"wp-image-13526\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img09.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img09.jpg?w=300&amp;h=119 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img09.jpg?w=768&amp;h=306 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-demand-generation-img09.jpg?w=150&amp;h=60 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p>\u5bcc\u58eb\u901a\u682a\u5f0f\u4f1a\u793e\u306f\u30b0\u30eb\u30fc\u30d7\u5168\u793e\u306eDX\u5316\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u3001\u300cFujitsu Transformation\uff08\u30d5\u30b8\u30c8\u30e9\uff09\u300d\u3092\u63b2\u3052\u3001IT\u4f01\u696d\u304b\u3089DX\u4f01\u696d\u3078\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u30b7\u30d5\u30c8\u3092\u56f3\u3063\u3066\u3044\u308b\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>DX\u4f01\u696d\u306b\u30d3\u30b8\u30cd\u30b9\u30b7\u30d5\u30c8\u3059\u308b\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3001\u55b6\u696d\u3092\u4e00\u6c17\u901a\u8cab\u3067\u9023\u643a\u3055\u305b\u3001\u65b0\u305f\u306a\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3057\u3066\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5c55\u958b\u3092\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u3092\u9023\u643a\u3055\u305b\u308b\u306e\u306b\u6700\u9069\u306a\u30c4\u30fc\u30eb\u306f\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement<\/a>\u300d\u3068\u5224\u65ad\u3057\u3001\u5c0e\u5165\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u307e\u305a\u30a2\u30b8\u30a2\u3068\u30aa\u30bb\u30a2\u30cb\u30a2\u3067\u5c0e\u5165\u3057\u3001\u30a2\u30e1\u30ea\u30ab\u3084\u6b27\u5dde\u306b\u5c0e\u5165\u3092\u5e83\u3052\u30012023\u5e744\u6708\u306b\u306f\u5168\u4e16\u754c\u3067\u306e\u5c0e\u5165\u3092\u5b8c\u4e86\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e16\u754c\u7684\u306bMarketing Cloud Account Engagement\u3092\u5c0e\u5165\u3057\u3001\u5404\u56fd\u306e\u58f2\u4e0a\u898b\u8fbc\u307f\u3068\u5b9f\u7e3e\u306e\u96c6\u8a08\u306e\u53ef\u8996\u5316\u306b\u5fc5\u8981\u306a\u6642\u9593\u306e\u5927\u5e45\u306a\u77ed\u7e2e\u306b\u3064\u306a\u3052\u3066\u3044\u307e\u3059\u3002\u5c0e\u5165\u524d\u306b\u306f\u96c6\u8a08\u306b1\u30f6\u6708\u7a0b\u5ea6\u8981\u3057\u305f\u3082\u306e\u306e\u3001\u5c0e\u5165\u5f8c\u306b\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u78ba\u8a8d\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u96c6\u8a08\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u5206\u6790\u306e\u7cbe\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u3001\u3088\u308a\u3088\u3044\u65bd\u7b56\u306e\u5b9f\u884c\u304c\u53ef\u80fd\u3068\u306a\u3063\u305f\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<p>&gt; <a 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