{"id":13887,"date":"2024-08-09T15:36:48","date_gmt":"2024-08-09T06:36:48","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13887"},"modified":"2024-08-09T15:36:49","modified_gmt":"2024-08-09T06:36:49","slug":"what-is-trade-promotion-management","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/what-is-trade-promotion-management\/","title":{"rendered":"\u6d88\u8cbb\u8ca1\u4f01\u696d\u306e\u660e\u6697\u3092\u5206\u3051\u308b\u300c\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u300d\u3068\u306f\u4f55\u304b"},"content":{"rendered":"\n<p>93\uff05\u306eCEO\u304c\u4eca\u5e74\u306f\u300c\u6210\u9577\u300d\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u6d88\u8cbb\u8005\u304b\u3089\u306e\u8a8d\u77e5\u5ea6\u7372\u5f97\u3068\u5c0f\u58f2\u5e97\u306e\u68da\u4e89\u3044\u304c\u3055\u3089\u306b\u6fc0\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u306e\u7d4c\u6e08\u72b6\u6cc1\u3067\u306f\u3001\u4fa1\u683c\u304c\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u304a\u308a\u3001\u5229<a href=\"https:\/\/www.bain.com\/how-we-help\/why-consumer-product-companies-need-to-solve-revenue-growth-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u76ca\u306e\u78ba\u4fdd\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059<\/a>\uff08\u82f1\u8a9e\uff09\u3002<a href=\"https:\/\/www.bain.com\/how-we-help\/why-consumer-product-companies-need-to-solve-revenue-growth-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d6\u30e9\u30f3\u30c9\u306e90%\u306f\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3084\u30ab\u30c6\u30b4\u30ea\u30fc\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u305d\u3057\u3066\u5229\u76ca\u306e\u78ba\u4fdd\u3092\u540c\u6642\u306b\u6e80\u305f\u3059\u3053\u3068\u3082\u56f0\u96e3\u3067\u3059<\/a>\uff08\u82f1\u8a9e\uff09\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/products\/consumer-goods-cloud\/trade-promotion-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/a>\u306f\u3001\u5229\u76ca\u3092\u4fdd\u3061\u306a\u304c\u3089\u3082\u3001\u6d88\u8cbb\u8005\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u9078\u3073\u7d9a\u3051\u308b\u306e\u306b\u52b9\u679c\u7684\u3067\u4e0d\u53ef\u6b20\u306a\u3082\u306e\u3067\u3059\u3002\u8ca9\u4fc3\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3057\u3001\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u306f\u300c<strong>Consumer Goods Cloud<\/strong>\u300d\u3067<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6539\u5584\u3057\u53ce\u76ca\u306e\u6210\u9577\u3092\u5b9f\u73fe<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/products\/consumer-goods-cloud\/trade-promotion-management\/\">\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"294\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta1.png\" class=\"attachment-full size-full\" alt=\"Trade Promotion Management \u8ca9\u4fc3\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6539\u5584\u3057\u53ce\u76ca\u306e\u6210\u9577\u3092\u5b9f\u73fe\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta1.png 522w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>\u76ee\u6b21<\/h3><ul><li><a href=\"#h-\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406-tpm-\u3068\u306f\u4f55\u304b\" data-level=\"2\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\uff08TPM\uff09\u3068\u306f\u4f55\u304b<\/a><\/li><li><a href=\"#h-\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u884c\u3046\u7406\u7531\" data-level=\"2\">\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u884c\u3046\u7406\u7531<\/a><\/li><li><a href=\"#h-\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c\" data-level=\"2\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c<\/a><\/li><li><a href=\"#h-\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3067\u304d\u308b\u306e\u304b\" data-level=\"2\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3067\u304d\u308b\u306e\u304b<\/a><ul><li><a href=\"#h-\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u306e\u30de\u30cb\u30e5\u30a2\u30eb\u7ba1\u7406\u3092\u3084\u3081\u308b\" data-level=\"3\">\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u306e\u30de\u30cb\u30e5\u30a2\u30eb\u7ba1\u7406\u3092\u3084\u3081\u308b<\/a><\/li><li><a href=\"#h-\u5f93\u6765\u306e\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u30c1\u30e3\u30cd\u30eb\u3068\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b\" data-level=\"3\">\u5f93\u6765\u306e\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u30c1\u30e3\u30cd\u30eb\u3068\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b<\/a><\/li><li><a href=\"#h-\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u306e\u305f\u3081\u306e\u30b8\u30e7\u30a4\u30f3\u30c8\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\" data-level=\"3\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u306e\u305f\u3081\u306e\u30b8\u30e7\u30a4\u30f3\u30c8\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u3092\u6700\u9069\u5316\u3059\u308b<\/a><\/li><li><a href=\"#h-\u30c1\u30fc\u30e0\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u610f\u601d\u6c7a\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\" data-level=\"3\">\u30c1\u30fc\u30e0\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u610f\u601d\u6c7a\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#h-\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u518d\u8003\u3059\u308b\u6642\u304c\u6765\u305f\" data-level=\"2\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u518d\u8003\u3059\u308b\u6642\u304c\u6765\u305f<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406-tpm-\u3068\u306f\u4f55\u304b\"><strong>\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\uff08TPM\uff09\u3068\u306f\u4f55\u304b<\/strong><\/h2>\n\n\n\n<p>\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3092\u58f2\u308a\u8fbc\u3080\u305f\u3081\u306e\u5272\u5f15\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3067\u3001\u5e97\u8217\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u5546\u54c1\u306e\u8ca9\u58f2\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u3001\u6d88\u8cbb\u8005\u306b\u5e97\u982d\u5546\u54c1\u306b\u624b\u3092\u53d6\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u52d5\u6a5f\u4ed8\u3051\u3092\u652f\u63f4\u3059\u308b\u5e97\u982d\u3067\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3084\u30b5\u30dd\u30fc\u30c8\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u8ca9\u4fc3\u6d3b\u52d5\u306e\u8a08\u753b\u3084\u7ba1\u7406\u3001\u5b9f\u884c\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u52b9\u679c\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u5c0f\u58f2\u5e97\u304b\u3089\u8ffd\u52a0\u306e\u68da\u30b9\u30da\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u306e\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c0f\u58f2\u5e97\u5185\u3067\u306e\u5272\u5f15\u3001\u30d0\u30f3\u30c9\u30eb\u8ca9\u58f2\u3001\u305d\u306e\u4ed6\u306e\u7279\u5225\u4fa1\u683c\u63d0\u4f9b\u306e\u4f01\u753b<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u304c\u5c0f\u58f2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u5354\u529b\u3057\u3001\u30b3\u30b9\u30c8\u3092\u6298\u534a\u3057\u3066\u3001\u5e97\u982d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3001\u7279\u5b9a\u306e\u5546\u54c1\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u5171\u540c\u5e83\u544a<\/li>\n\n\n\n<li>\u5e97\u8217\u5185\u3067\u76ee\u7acb\u3064\u5834\u6240\u3084\u7406\u60f3\u7684\u306a\u68da\u30b9\u30da\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u5c0f\u58f2\u696d\u8005\u306b\u652f\u6255\u3046\u30b9\u30ed\u30c3\u30c8\u6599<\/li>\n<\/ul>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u5229\u76ca\u5411\u4e0a\u306e\u305f\u3081\u306b\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f<a href=\"https:\/\/poinstitute.com\/tpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u53ce\u76ca\u306e\u6700\u592727\uff05<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u8cbb\u3084\u3057\u3001\u5e74\u95935,000\u5104\u30c9\u30eb\u3068\u63a8\u5b9a\u3055\u308c\u308b\u305d\u306e\u652f\u51fa\u306f\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6d88\u8cbb\u8ca1\u4f01\u696d\u7d4c\u55b6\u9663\u306e80%\u306f\u3001\u305d\u306e\u7d50\u679c\u306b\u4e0d\u6e80\u3092\u62b1\u3044\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.bain.com\/how-we-help\/why-consumer-product-companies-need-to-solve-revenue-growth-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4e88\u7b97\u306e\u6700\u592780%<\/a>\uff08\u82f1\u8a9e\uff09\u304c\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u62e1\u5f35\u306b\u8ca2\u732e\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u884c\u3046\u7406\u7531\"><strong>\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u884c\u3046\u7406\u7531<\/strong><\/h2>\n\n\n\n<p>\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u9069\u5207\u306b\u884c\u308f\u308c\u308c\u3070\u3001\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f\u5c0f\u58f2\u5e97\u306e\u68da\u306b\u304a\u3051\u308b\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3001\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6d3b\u52d5\u3092\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u98df\u6599\u54c1\u5e97\u3084\u5927\u578b\u5e97\u306e\u3088\u3046\u306a\u5c0f\u58f2\u5e97\u3067\u7af6\u5408\u3059\u308b\u5834\u5408\u3001\u512a\u308c\u305f\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4ed6\u793e\u88fd\u54c1\u3088\u308a\u3082\u76ee\u7acb\u305f\u305b\u3001\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u8cbb\u3084\u3057\u305f\u8cbb\u7528\u306b\u898b\u5408\u3046\u6700\u5927\u306e\u6210\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u30d0\u30f3\u30c9\u30eb\u306e\u4f5c\u6210\u3001\u30c8\u30ec\u30fc\u30c9\u30a2\u30ed\u30fc\u30ef\u30f3\u30b9\u306e\u7de8\u6210\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7acb\u3061\u4e0a\u3052\u306a\u3069\u3001\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u306e\u8a08\u753b\u3092\u6b63\u3057\u304f\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3068\u6210\u9577\u3092\u5411\u4e0a\u3055\u305b\u3001\u5c0f\u58f2\u696d\u8005\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u6d88\u8cbb\u8005\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c\"><strong>\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c<\/strong><\/h2>\n\n\n\n<p>\u52d5\u7684\u8981\u56e0\u304c\u591a\u3044\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u306b\u304a\u3044\u3066\u3001\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u8ab2\u984c\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u306e\u6b20\u5982<\/strong>\uff1a \u30c7\u30fc\u30bf\u304c\u30b5\u30a4\u30ed\u5316\u3055\u308c\u3066\u3044\u305f\u308a\u3001\u9069\u5207\u306b\u8ffd\u8de1\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3057\u305f\u5834\u5408\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/roi-roas\/\">ROI<\/a>\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u307b\u307c\u4e0d\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u4e88\u7b97\u306e\u8ffd\u8de1\u3082\u56f0\u96e3\u3067\u3001\u4e88\u6e2c\u3082\u4e0d\u6b63\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30de\u30cb\u30e5\u30a2\u30eb\u8a08\u7b97\u306b\u983c\u308b<\/strong>\uff1a \u7d71\u5408\u3055\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u4e88\u6e2c\u5206\u6790\u306e\u52a9\u3051\u304c\u306a\u3051\u308c\u3070\u3001\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306eROI\u3092\u8aa4\u7b97\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u4e0d\u6b63\u78ba\u306a\u4e88\u6e2c\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u3084\u5b63\u7bc0\u6027\u306a\u3069\u306e\u8981\u56e0\u304c\u8a8d\u8b58\u3055\u308c\u306a\u3044\u307e\u307e\u3001\u30c1\u30fc\u30e0\u306f\u58f2\u4e0a\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3092\u63a8\u6e2c\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u8907\u6570\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u3078\u306e\u5bfe\u5fdc<\/strong>\uff1a \u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u306b\u306f\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3059\u308b\u305f\u3081\u3001\u500b\u3005\u306e\u5c0f\u58f2\u696d\u8005\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u7406\u5e97\u3001\u793e\u5185\u30c1\u30fc\u30e0\u3068\u4e00\u5ea6\u306b\u8abf\u6574\u3059\u308b\u306e\u304c\u56f0\u96e3\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30bf\u30a4\u30c8\u306a\u7d0d\u671f\u304c\u91cd\u306a\u308b\u3068\u3001\u9014\u4e2d\u3067\u60c5\u5831\u304c\u9014\u5207\u308c\u304c\u3061\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3067\u304d\u308b\u306e\u304b\"><strong>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3067\u304d\u308b\u306e\u304b<\/strong><\/h2>\n\n\n\n<p>\u6700\u65b0\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/products\/consumer-goods-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u30c4\u30fc\u30eb<\/a>\u306f\u3001\u52b9\u7387\u6027\u3084\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u6b63\u78ba\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8ca1\u4f01\u696d\u306e\u8ab2\u984c\u514b\u670d\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002\u4fe1\u983c\u3067\u304d\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092AI\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u306e\u30de\u30cb\u30e5\u30a2\u30eb\u7ba1\u7406\u3092\u3084\u3081\u308b\"><strong>\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u306e\u30de\u30cb\u30e5\u30a2\u30eb\u7ba1\u7406\u3092\u3084\u3081\u308b<\/strong><\/h3>\n\n\n\n<p>\u307b\u3068\u3093\u3069\u306e\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066\u5206\u65ad\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001\u30b5\u30a4\u30ed\u5316\u3057\u305f\u30c1\u30fc\u30e0\u306b\u3088\u3063\u3066\u5de8\u984d\u306e\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4e88\u7b97\u306e\u8cc7\u91d1\u8abf\u9054\u3001\u8a08\u753b\u3001\u8ffd\u8de1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3067\u306f\u3001\u7269\u4e8b\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u3068\u304d\u3082\u3001\u8abf\u6574\u304c\u5fc5\u8981\u306a\u3068\u304d\u3082\u3001\u5168\u54e1\u306b\u60c5\u5831\u3092\u884c\u304d\u6e21\u3089\u305b\u308b\u3053\u3068\u304c\u56f0\u96e3\u3067\u3059\u3002\u8907\u6570\u306e\u90e8\u7f72\u3067\u8a08\u7b97\u65b9\u6cd5\u304c\u7570\u306a\u308b\u3053\u3068\u3082\u76f8\u307e\u3063\u3066\u3001\u8ca9\u58f2\u91cf\u3084\u652f\u51fa\u984d\u306a\u3069\u95a2\u4fc2\u8005\u5168\u54e1\u304c\u5408\u610f\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u5358\u4e00\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u81ea\u52d5\u5316\u3057\u305f\u4f01\u696d\u306f\u3001Salesforce\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u8cc7\u91d1\u3092\u518d\u914d\u5206\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u30924\uff05\u5897\u52a0\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u6295\u8cc7\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u58f2\u4e0a\u9ad8\u7dcf\u5229\u76ca\u7387\u3092\u6700\u59275\uff05\u4fc3\u9032\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u7ba1\u7406\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e3\u30fc\u306e\u4f5c\u696d\u6642\u9593\u309230\uff05\u524a\u6e1b\u3057\u3001\u9867\u5ba2\u5bfe\u5fdc\u306b\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u8acb\u6c42\u6d88\u3057\u8fbc\u307f\u30d7\u30ed\u30bb\u30b9\u3092\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u30ea\u30f3\u30af\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u672a\u78ba\u8a8d\u9805\u76ee\u3084\u6e1b\u640d\u3092\u6700\u592710\uff05\u524a\u6e1b\u53ef\u80fd<\/li>\n\n\n\n<li>\u30de\u30cb\u30e5\u30a2\u30eb\u64cd\u4f5c\u306e\u30c4\u30fc\u30eb\u3084\u5197\u9577\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u5ec3\u6b62\u3059\u308b\u3053\u3068\u3067\u3001IT\u30b3\u30b9\u30c8\u3092\u6700\u592715\uff05\u524a\u6e1b\u53ef\u80fd<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3067\u53ce\u76ca\u306e\u5411\u4e0a\u3068\u6709\u76ca\u306a\u6210\u9577\u3092\u4fc3\u9032<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u6d88\u8cbb\u8ca1\u4f01\u696d\u306e\u8ca9\u4fc3\u8cbb\u7528\u306f\u5de8\u984d\u306e\u4e88\u7b97\u306b\u3082\u95a2\u308f\u3089\u305a\u63a1\u7b97\u304c\u53d6\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u3069\u306e\u3088\u3046\u306b\u8ca9\u4fc3\u8cbb\u7528\u3092\u7ba1\u7406\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/resources\/guides\/tpm-guide-form\/?d=blog-body-cta-banner1\">\u4eca\u3059\u3050\u30ac\u30a4\u30c9\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.png\" class=\"attachment-full size-full\" alt=\"\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3067\u53ce\u76ca\u306e\u5411\u4e0a\u3068\u6709\u76ca\u306a\u6210\u9577\u3092\u4fc3\u9032\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.png 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5f93\u6765\u306e\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u30c1\u30e3\u30cd\u30eb\u3068\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b\"><strong>\u5f93\u6765\u306e\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u30c1\u30e3\u30cd\u30eb\u3068\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b<\/strong><\/h3>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u306eRoute to Market\uff08RTM\uff09\u6226\u7565\u306f\u8907\u96d1\u3067\u3059\u3002\u65b0\u305f\u306a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3084\u8ca9\u58f2\u62e0\u70b9\u306e\u6025\u901f\u306a\u5897\u52a0\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5f93\u6765\u306e\u5e97\u982d\u6226\u8853\u3068\u65b0\u305f\u306a\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e97\u982d\u3068\u30c7\u30b8\u30bf\u30eb\u3092\u7d50\u3073\u3064\u3051\u308b\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f\u3001\u4f01\u696d\u5185\u306e\u5f93\u696d\u54e1\u3084\u7d4c\u55b6\u9663\u3001\u9867\u5ba2\u3084\u53d6\u5f15\u5148\u306b\u3068\u3063\u3066\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u5e97\u982d\u8ca9\u58f2\u3067\u306e\u6210\u529f\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002Salesforce\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u3053\u308c\u306f\u6d88\u8cbb\u8ca1\u4f01\u696d\u306e55\uff05\u306b\u3068\u3063\u3066\u512a\u5148\u4e8b\u9805\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u8ca9\u4fc3\u8cbb\u7528\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a08\u753b\u3059\u308b\u969b\u306b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30b7\u30f3\u30b8\u30b1\u30fc\u30c8\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d71\u5408\u3055\u308c\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8a08\u753b\u304c\u306a\u3051\u308c\u3070\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3042\u308b\u9867\u5ba2\u3067\u306f\u5229\u76ca\u3092\u793a\u3057\u3001\u5225\u306e\u9867\u5ba2\u3067\u306f\u640d\u5931\u3092\u793a\u3059\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f\u3001\u3059\u3079\u3066\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u3092\u540c\u3058\u8a8d\u8b58\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8a08\u753b\u3001\u5b9f\u884c\u3001\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u7dcf\u5408\u7684\u8996\u70b9\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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href=\"https:\/\/www.salesforce.com\/jp\/products\/consumer-goods-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI\u3092\u4f7f\u3063\u3066\u8907\u6570\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u7d20\u65e9\u304f\u5b9f\u884c\u3057<\/a>\u3001\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u6570\u91cf\u3068\u53ce\u76ca\u306e\u898b\u7a4d\u3082\u308a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u30c1\u30fc\u30e0\u306f\u3001\u7570\u306a\u308b\u30b7\u30ca\u30ea\u30aa\u304cROI\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8abf\u6574\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u55b6\u696dDX\u3092\u5b9f\u73fe\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u304b\u3089\u5b9f\u65bd\u307e\u3067AI\u3001\u30c7\u30fc\u30bf\u3068CRM\u304c\u7d71\u5408\u3055\u308c\u305f1\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u652f\u63f4\u3059\u308bConsumer Goods Cloud\u3092\u77ed\u3044\u52d5\u753b\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/consumer-goods-cloud-demo\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u30c7\u30e2\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.jpg\" class=\"attachment-full size-full\" alt=\"\u6d88\u8cbb\u8ca1\u696d\u754c\u5411\u3051 Consumer Goods Cloud\u30c7\u30e2\u52d5\u753b\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u203b\u672c\u8a18\u4e8b\u306f\u7c73\u56fd\u3067\u516c\u958b\u3055\u308c\u305f \u201c<a href=\"https:\/\/www.salesforce.com\/consumer-goods\/trade-promotion-management-software\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Trade Promotion Management?<\/a>\u201d 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