{"id":14175,"date":"2024-08-21T10:42:11","date_gmt":"2024-08-21T01:42:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=14175"},"modified":"2025-08-26T17:56:58","modified_gmt":"2025-08-26T08:56:58","slug":"consumer-goods-industry-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/consumer-goods-industry-trends\/","title":{"rendered":"\u3010\u6d88\u8cbb\u8ca1\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u30111500\u4eba\u306e\u30ea\u30fc\u30c0\u30fc\u306e\u58f0\u304b\u3089\u5206\u6790\u3057\u305f\u300cAI\uff06\u30c7\u30fc\u30bf\u300d\u306e4\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3"},"content":{"rendered":"\n<p>2024\u5e74\u3001\u7d4c\u6e08\u306f<a href=\"https:\/\/www.reuters.com\/markets\/us\/us-consumer-confidence-perks-up-december-2023-12-20\/\" target=\"_blank\" rel=\"noreferrer 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noopener\">\u5229\u76ca\u7387\u306e\u5411\u4e0a\u3068\u6210\u9577\uff08\u82f1\u8a9e\uff09<\/a>\u3092\u540c\u6642\u306b\u9054\u6210\u304c\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u304c\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/consumer-goods-insights-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">90\uff05\u306e\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u610f\u601d\u6c7a\u5b9a\u8005<\/a>\u306f2025\u5e74\u534a\u3070\u307e\u3067\u306b\u53ce\u76ca\u3092\u4f34\u3046\u6210\u9577\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u8fc5\u901f\u306b\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u672c\u8abf\u67fb\u3067\u306f\u3001Salesforce\u306e\u8abf\u67fb\u3068\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u57fa\u3065\u304d\u3001\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d4\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u30ec\u30dd\u30fc\u30c8<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">1,500\u4eba\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3001\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u8ab2\u984c\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/consumer-goods-insights-report\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"242\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta01.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta01.png 431w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta01.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta01.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>\u76ee\u6b21<\/h3><ul><li><a href=\"#h-1-\u751f\u6210ai\u7528\u306b\u30c7\u30fc\u30bf\u3092\u6e96\u5099\u3059\u308b\" data-level=\"2\">1\uff0e\u751f\u6210AI\u7528\u306b\u30c7\u30fc\u30bf\u3092\u6e96\u5099\u3059\u308b<\/a><\/li><li><a 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href=\"#h-\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u6210\u9577\u3092\u5b9f\u73fe\u3057\u3088\u3046\" data-level=\"2\">\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u6210\u9577\u3092\u5b9f\u73fe\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-\u751f\u6210ai\u7528\u306b\u30c7\u30fc\u30bf\u3092\u6e96\u5099\u3059\u308b\"><strong>1\uff0e\u751f\u6210AI\u7528\u306b\u30c7\u30fc\u30bf\u3092\u6e96\u5099\u3059\u308b<\/strong><\/h2>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u306f\u3001AI\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30de\u30fc\u30b9\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3069\u306e\u3088\u3046\u306b\u5909\u9769\u3067\u304d\u308b\u304b\u6ce8\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u304c\u63d0\u4f9b\u3059\u308b\u60c5\u5831\u306e\u54c1\u8cea\u306f\u3001AI\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306b\u4f7f\u7528\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u54c1\u8cea\u3067\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u5168\u4f53\u306b\u304a\u3044\u3066\u3001\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306f\u7206\u767a\u7684\u306b\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u5e73\u5747976\u500b\u3082\u306e\u30b5\u30a4\u30ed\u5316\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u5e73\u574718\u500b\u306e\u30bd\u30fc\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f2021\u5e74\u306e10\u500b\u304b\u3089\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u306fB2B\u3068B2C\u306e\u30c7\u30fc\u30bf\u3001\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u5e02\u5834\u30c7\u30fc\u30bf\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30d4\u30fc\u3084\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u30de\u30c3\u30c1\u3059\u308b\u8aac\u660e\u3092\u4f5c\u6210\u3055\u305b\u305f\u308a\u3001\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u753b\u50cf\u3092\u751f\u6210\u3057\u3066\u3082\u3089\u3046\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u88fd\u54c1\u30c7\u30fc\u30bf\u304c\u7d71\u4e00\u3055\u308c\u3001\u6b63\u78ba\u3067\u3001\u504f\u308a\u304c\u306a\u304f\u3001\u5b89\u5168\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u7d44\u7e54\u5168\u4f53\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u5358\u4e00\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7d71\u5408\u3057\u3001\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u512a\u5148\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u30b7\u30b9\u30c6\u30e0\u5185\u306b\u7559\u307e\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30d2\u30f3\u30c8<\/strong>\uff1a\u30c7\u30fc\u30bf\u306e\u6574\u7406\u306f\u91cd\u8981\u3067\u3059\u304c\u3001AI\u306e\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u3059\u3079\u3066\u304c\u5b8c\u74a7\u306b\u306a\u308b\u307e\u3067\u5f85\u3064\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u306e\u6574\u7406\u306f1\u56de\u3067\u5b8c\u4e86\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002AI\u306f\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u99c6\u52d5\u3059\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6574\u7406\u3057\u3001\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3066\u3001\u30c7\u30fc\u30bf\u6226\u7565\u306e\u69cb\u7bc9\u3068\u9032\u5316\u3092\u7d99\u7d9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-ai\u3068\u81ea\u52d5\u5316\u3067\u30cf\u30a4\u30d1\u30fc\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u52a0\u901f\"><strong>2\uff0eAI\u3068\u81ea\u52d5\u5316\u3067\u30cf\u30a4\u30d1\u30fc\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u52a0\u901f<\/strong><\/h2>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u696d\u754c\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u6d88\u8cbb\u8005\u306e\u5fc3\u3068\u8ca1\u5e03\u3092\u3064\u304b\u3080\u30ab\u30ae\u3067\u3042\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8cbb\u8005\u306e73\uff05<\/a>\u306f\u3001\u4f01\u696d\u304c\u81ea\u5206\u305f\u3061\u306e\u30cb\u30fc\u30ba\u3084\u671f\u5f85\u3092\u7406\u89e3\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/consumer-goods-insights-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u306e89\uff05<\/a>\u304c\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u306e\u3082\u4e0d\u601d\u8b70\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u00a0<\/p>\n\n\n\n<p>2024\u5e74\u3001\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u306fAI\u3068\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8ca9\u58f2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f53\u9a13\u3092\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001AI\u3092\u4f7f\u3063\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u304b\u3089\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u5bfe\u8c61\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001AI\u306f\u4ef6\u540d\u3084\u30b3\u30d4\u30fc\u3001\u753b\u50cf\u751f\u6210\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3082\u652f\u63f4\u3057\u3001\u6d88\u8cbb\u8005\u304c\u53cd\u5fdc\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6642\u9593\u3084\u983b\u5ea6\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u306f\u3001B2B\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3082\u540c\u3058\u6226\u7565\u30fb\u4e88\u6e2c\u5206\u6790\u3092\u4f7f\u7528\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u9700\u8981\u4e88\u6e2c\u3092\u4f5c\u6210\u3057\u3001\u898b\u7a4d\u3082\u308a\u3068\u4fa1\u683c\u8a2d\u5b9a\u3092\u81ea\u52d5\u5316\u3057\u3066\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u7ba1\u7406\u3092\u5f37\u5316\u3057\u3001\u500b\u3005\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u5c65\u6b74\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u57fa\u3065\u3044\u3066\u6210\u9577\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u30d2\u30f3\u30c8<\/strong>\uff1a\u4fe1\u983c\u3067\u304d\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u81ea\u793e\u30b7\u30b9\u30c6\u30e0\u5185\u306b\u4fdd\u6301\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305f\u3068\u3048\u3070\u3001Chat GPT\u3067\u30a2\u30bb\u30c3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u6a5f\u5bc6\u30c7\u30fc\u30bf\u304c\u516c\u958b\u3055\u308c\u3001\u516c\u958b\u3055\u308c\u305f\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\uff08LLM\uff09\u304c\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u30de\u30b9\u30ad\u30f3\u30b0\u3057\u3001\u5fdc\u7b54\u3092\u751f\u6210\u3057\u305f\u3089\u30d7\u30ed\u30f3\u30d7\u30c8\u306f\u524a\u9664\u3055\u308c\u3001\u81ea\u793e\u306e\u30b7\u30b9\u30c6\u30e0\u5916\u306b\u60c5\u5831\u3092\u4fdd\u5b58\u3057\u306a\u3044AI\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a2\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/consumer-goods-cloud-demo\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u30c7\u30e2\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.jpg\" class=\"attachment-full size-full\" alt=\"\u6d88\u8cbb\u8ca1\u696d\u754c\u5411\u3051 Consumer Goods Cloud\u30c7\u30e2\u52d5\u753b\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-cta2.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u3068\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\"><strong>4\uff0e\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u3068\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7<\/strong><\/h2>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u4f53\u9a13\u306e\u5fc5\u8981\u6027\u306f\u660e\u3089\u304b\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u8ca9\u58f2\u30fb\u30b5\u30fc\u30d3\u30b9\u6226\u7565\u3092\u5b8c\u5168\u306b\u5b9f\u73fe\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u305f<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/consumer-goods-insights-report\/\" target=\"_blank\" rel=\"noreferrer 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/guides\/tpm-guide-form\/?d=blog-body-cta-banner3\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta02-.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta02-.png 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta02-.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta02-.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>\u203b\u672c\u8a18\u4e8b\u306f\u7c73\u56fd\u3067\u516c\u958b\u3055\u308c\u305f \u201c<a href=\"https:\/\/www.salesforce.com\/blog\/consumer-goods-industry-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Want Growth? Here\u2019s What Consumer Goods Brands Need to Do Right Now<\/a>\u201d 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