{"id":14181,"date":"2024-08-22T16:31:55","date_gmt":"2024-08-22T07:31:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=14181"},"modified":"2024-08-22T16:31:56","modified_gmt":"2024-08-22T07:31:56","slug":"key-account-management","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/key-account-management\/","title":{"rendered":"\u91cd\u8981\u9867\u5ba2\u3068\u4fe1\u983c\u3092\u7bc9\u304f\u305f\u3081\u306e\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u4eca\u65e5\u306e\u6d88\u8cbb\u8ca1\u696d\u754c\u3067\u306f\u3001\u512a\u826f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306e\u5f37\u3055\u304c\u6210\u529f\u306e\u30ab\u30ae\u3092\u63e1\u3063\u3066\u3044\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u5358\u306a\u308b\u6226\u8853\u3067\u306f\u306a\u304f\u3001\u9ad8\u3044\u53ce\u76ca\u6027\u3092\u5f97\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u3082\u5927\u5207\u306a\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001<a 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srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta01.png 431w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta01.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta01.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>\u76ee\u6b21<\/h3><ul><li><a href=\"#h-\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc-kam-\u3068\u306f\" data-level=\"2\">\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08KAM\uff09\u3068\u306f<\/a><\/li><li><a href=\"#h-\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\" data-level=\"2\">\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b<\/a><\/li><li><a href=\"#h-\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\" data-level=\"2\">\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><ul><li><a href=\"#h-\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u6700\u9069\u306a\u8a08\u753b\u3068\u4e88\u6e2c\u3092\u5b9f\u73fe\u3059\u308b\" data-level=\"3\">\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u6700\u9069\u306a\u8a08\u753b\u3068\u4e88\u6e2c\u3092\u5b9f\u73fe\u3059\u308b<\/a><\/li><li><a href=\"#h-\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u6368\u3066-\u52b9\u7387\u306e\u305f\u3081\u306b\u81ea\u52d5\u5316\u3059\u308b\" data-level=\"3\">\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u6368\u3066\u3001\u52b9\u7387\u306e\u305f\u3081\u306b\u81ea\u52d5\u5316\u3059\u308b<\/a><\/li><li><a href=\"#h-\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\" data-level=\"3\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b<\/a><\/li><li><a href=\"#h-\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u53ce\u76ca\u306e\u5411\u4e0a\" data-level=\"3\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u53ce\u76ca\u306e\u5411\u4e0a<\/a><\/li><\/ul><\/li><li><a href=\"#h-\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u6210\u9577\u4fc3\u9032\" data-level=\"2\">\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u6210\u9577\u4fc3\u9032<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc-kam-\u3068\u306f\"><strong>\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08KAM\uff09\u3068\u306f<\/strong><\/h2>\n\n\n\n<p>\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08\u4ee5\u4e0b\u3001KAM\uff09\u306f\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u5354\u8abf\u3057\u3066\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u9032\u3081\u307e\u3059\u304c\u3001\u305d\u306e\u76ee\u7684\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u306e\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u3001\u62c5\u5f53\u9867\u5ba2\u306e\u6210\u9577\u3092\u63a8\u9032\u3059\u308b\u8cac\u4efb\u304c\u3042\u308a\u307e\u3059\u3002\u5f93\u6765\u306e\u55b6\u696d\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001<a 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/guides\/tpm-guide-form\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta02-.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta02-.png 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta02-.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/key-account-management-cta02-.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\"><strong>\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b<\/strong><\/h2>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u8a8d\u8b58\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u65b0\u898f\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u304c\u6210\u7acb\u3059\u308b\u53ef\u80fd\u6027\u304c5\uff5e20\uff05\u3067\u3042\u308b\u306e\u306b\u6bd4\u3079\u3001\u65e2\u5b58\u306e\u91cd\u8981\u9867\u5ba2\u304b\u3089\u306e\u65b0\u898f\u53d6\u5f15\u306f<a href=\"https:\/\/www.forbes.com\/sites\/patrickhull\/2013\/12\/06\/tools-for-entrepreneurs-to-retain-clients\/?sh=483fea6b2443\" target=\"_blank\" rel=\"noreferrer noopener\">60\uff05\uff5e70\uff05\u306e\u78ba\u7387\u3067\u6210\u7acb\u3057\u307e\u3059<\/a>\uff08\u82f1\u8a9e\uff09\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306f\u3001\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7d99\u7d9a\u7684\u306b\u62e1\u5927\u3067\u304d\u308b\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9806\u5fdc\u6027\u3092\u4fdd\u3064\u3053\u3068\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e02\u5834\u306f\u5909\u5316\u3057\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306f\u9032\u5316\u3057\u3001\u7af6\u5408\u4ed6\u793e\u304c\u73fe\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001KAM\u306f\u3001\u5e02\u5834\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u57fa\u3065\u3044\u3066\u3001\u7d99\u7d9a\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6539\u5584\u3057\u7d9a\u3051\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u5b66\u7fd2\u3078\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3068\u3001\u5909\u5316\u3059\u308b\u72b6\u6cc1\u306b\u5bfe\u5fdc\u3057\u3066\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u610f\u6b32\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u3001\u3088\u308a\u6df1\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001KAM\u304c\u5358\u306a\u308b\u55b6\u696d\u62c5\u5f53\u3067\u306f\u306a\u304f\u3001\u4fe1\u983c\u3055\u308c\u308b\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u306e\u3092\u52a9\u3051\u3001\u9867\u5ba2\u3068\u306e\u5f37\u56fa\u306a\u95a2\u4fc2\u3084\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u304f\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\"><strong>\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/strong><\/h2>\n\n\n\n<p>KAM\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3066\u884c\u52d5\u3092\u6c7a\u5b9a\u3057\u3001\u4fa1\u5024\u3092\u5275\u9020\u3057\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u306e\u57fa\u76e4\u3092\u7bc9\u304f\u305f\u3081\u306b\u3001\u7a4d\u6975\u7684\u304b\u3064\u67d4\u8edf\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u3068\u53ce\u76ca\u306e\u62e1\u5927\u304c\u5f7c\u3089\u306e\u6700\u512a\u5148\u4e8b\u9805\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u696d\u754c\u3067KAM\u304c\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u6700\u9069\u306a\u8a08\u753b\u3068\u4e88\u6e2c\u3092\u5b9f\u73fe\u3059\u308b\"><strong>\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u6700\u9069\u306a\u8a08\u753b\u3068\u4e88\u6e2c\u3092\u5b9f\u73fe\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u696d\u754c\u3067\u306f\u3001\u30c7\u30fc\u30bf\u304c\u30b5\u30a4\u30ed\u5316\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/consumer-goods-insights-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8cbb\u8ca1\u4f01\u696d\u306e\u7d4c\u55b6\u9663\u306e53\uff05<\/a>\u304c\u3001\u8a08\u753b\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u9069\u5207\u306a\u60c5\u5831\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u55b6\u696d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca1\u52d9\u306a\u3069\u306e\u90e8\u9580\u306f\u72ec\u7acb\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u7570\u306a\u308b\u30b7\u30b9\u30c6\u30e0\u3084\u60c5\u5831\u6e90\u3092\u4f7f\u7528\u3057\u3066\u72ec\u7acb\u3057\u3066\u904b\u55b6\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6210\u529f\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u90e8\u9580\u6a2a\u65ad\u7684\u306a\u5354\u529b\u3092\u5fc5\u8981\u3068\u3059\u308b\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u3068\u3063\u3066\u8ab2\u984c\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/products\/consumer-goods-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Goods Cloud<\/a>\u306e\u3088\u3046\u306aCRM\u3092\u4f7f\u7528\u3057\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5358\u4e00\u306e\u60c5\u5831\u6e90\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u306f\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u9700\u8981\u3001\u8ca9\u58f2\u3001\u5728\u5eab\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u3057\u3066\u6b63\u78ba\u304b\u3064\u52b9\u679c\u7684\u306a\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u3068\u3082\u306b\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3001\u5e02\u5834\u52d5\u5411\u3001\u88fd\u54c1\u9700\u8981\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u8ab0\u3082\u304c\u540c\u3058\u30c7\u30fc\u30bf\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u305f\u3081\u3001\u30c1\u30fc\u30e0\u306f\u3088\u308a\u52b9\u7387\u7684\u306b\u5354\u529b\u3057\u5408\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u6368\u3066-\u52b9\u7387\u306e\u305f\u3081\u306b\u81ea\u52d5\u5316\u3059\u308b\"><strong>\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u6368\u3066\u3001\u52b9\u7387\u306e\u305f\u3081\u306b\u81ea\u52d5\u5316\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u304c\u6210\u9577\u3059\u308b\u306b\u3064\u308c\u3001\u30c7\u30fc\u30bf\u306e\u8907\u96d1\u3055\u3068\u91cf\u3082\u5897\u52a0\u3057\u307e\u3059\u3002\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u3088\u308a\u5927\u898f\u6a21\u306a\u696d\u52d9\u306b\u5fc5\u8981\u306a\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u51e6\u7406\u306b\u82e6\u6226\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u554f\u984c\u3084\u6a5f\u80fd\u306e\u5236\u9650\u306b\u76f4\u9762\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u52d5\u5316\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5897\u5927\u3059\u308b\u30c7\u30fc\u30bf\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u62e1\u5f35\u3067\u304d\u307e\u3059\u3002\u307e\u305f<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/what-is-trade-promotion-management\/\">\u30ad\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u696d\u52d9\u6642\u9593\u309230%\u89e3\u653e<\/a>\u3057\u3001\u9867\u5ba2\u5bfe\u5fdc\u306b\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u81ea\u52d5\u5316\u3068\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u624b\u4f5c\u696d\u306b\u6642\u9593\u3092\u8cbb\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3088\u308a\u6226\u7565\u7684\u306a\u63d0\u6848\u3092\u8fc5\u901f\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u81ea\u52d5\u5316\u306b\u3088\u308a\u4f01\u696d\u306f\u6700\u65b0\u306e\u60c5\u5831\u306b\u5373\u5ea7\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3068\u5e02\u5834\u306e\u5909\u5316\u3078\u306b\u5bfe\u3057\u3066\u3088\u308a\u6a5f\u654f\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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href=\"https:\/\/www.salesforce.com\/jp\/blog\/what-is-trade-promotion-management\/\">\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/a>\u306f\u3001\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u3001ROI\u3092\u6700\u5927\u5316\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u73fe\u5728\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u8ffd\u8de1\u65b9\u6cd5\u306f\u7169\u96d1\u3067\u975e\u52b9\u7387\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u4f55\u5341\u5104\u30c9\u30eb\u3082\u306e\u652f\u51fa\u304c\u8a55\u4fa1\u3055\u308c\u306a\u3044\u307e\u307e\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001<a 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-main1.png\" class=\"attachment-full size-full\" alt=\"\u6d88\u8cbb\u8ca1\u4f01\u696d\u306e\u660e\u6697\u3092\u5206\u3051\u308b\u300c\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u300d\u3068\u306f\u4f55\u304b\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-main1.png 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-main1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-main1.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/what-is-trade-promotion-management-main1.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>\u203b\u672c\u8a18\u4e8b\u306f\u7c73\u56fd\u3067\u516c\u958b\u3055\u308c\u305f \u201c<a href=\"https:\/\/www.salesforce.com\/blog\/key-account-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Key Account Management \u2014 and How Does It Help You Grow?<\/a>\u201d 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