{"id":14212,"date":"2025-05-30T10:29:56","date_gmt":"2025-05-30T01:29:56","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=14212"},"modified":"2025-08-06T10:30:34","modified_gmt":"2025-08-06T01:30:34","slug":"jp-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-marketing-mix\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\uff1f4P\u30fb4C\u30fb\u4e8b\u4f8b\u3067\u5b66\u3076\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u6210\u679c\u3092\u51fa\u3059\u30b3\u30c4"},"content":{"rendered":"\n<p>\u300c\u306a\u304b\u306a\u304b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u2026\u300d\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u305f\u3044\u3051\u308c\u3069\u3001\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u826f\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u2026\u300d\u3053\u306e\u3088\u3046\u306a\u304a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p>\u3082\u3057\u305d\u3046\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u89e3\u6c7a\u306e\u9375\u3092\u63e1\u308b\u306e\u304c\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u5e02\u5834\u3084\u9867\u5ba2\u306b\u6709\u52b9\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u306a\u3046\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u624b\u6cd5\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u3001\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b4P\u30fb4C\u30fb7P\u3001\u5177\u4f53\u7684\u306a\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\u3001\u3055\u3089\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u7740\u5b9f\u306b\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u6ce8\u610f\u70b9\u307e\u3067\u3001\u521d\u5fc3\u8005\u306e\u65b9\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3081\u3070\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u6709\u52b9\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306f\u3001\u6642\u4ee3\u3084\u9867\u5ba2\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u898b\u76f4\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u73fe\u5728\u306e\u5e02\u5834\u74b0\u5883\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u3001\u4ed6\u793e\u304c\u6ce8\u76ee\u3059\u308b\u624b\u6cd5\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3057\u3066\u304a\u304d\u305f\u3044\u65b9\u306f\u3001\u3010\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u7406\u89e3\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u65b0\u4e8b\u60c5\u3011\u306e\u7121\u6599\u30ec\u30dd\u30fc\u30c8\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u21d2<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-marketing\/?d=blog-body-cta-text1\" target=\"_blank\" rel=\"noreferrer noopener\">\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n\n\n\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p class=\"has-text-align-left has-blue-20-color has-text-color has-link-color wp-elements-c2d4fcedc292c4263a9c2d9fe3f69581\"><strong>\u672c\u6587\u306e\u8981\u7d04<\/strong><\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\u3001\u9867\u5ba2\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u3001\u7406\u60f3\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3051\u308b\u5b9f\u884c\u6226\u7565\u306b\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u304a\u308a\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u304b\u691c\u8a0e\u3059\u308b\u6bb5\u968e\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u624b\u9806\u306f\u3001\u74b0\u5883\u5206\u6790\u3092\u958b\u59cb\u3059\u308b\u2192STP\u5206\u6790\u3057\u57fa\u672c\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u2192\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u691c\u8a0e\u3059\u308b\u2192\u6226\u7565\u306e\u5b9f\u884c\u3057\u8a55\u4fa1\u3059\u308b\u306e4\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n<p>Product\uff08\u88fd\u54c1\uff09\u30fbPrice\uff08\u4fa1\u683c\uff09\u30fbPlace\uff08\u6d41\u901a\uff09\u30fbPromotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f4P\u3084\u3001Customer value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u30fbCustomer Cost\uff08\u9867\u5ba2\u30b3\u30b9\u30c8\uff09\u30fbConvenience\uff08\u5229\u4fbf\u6027\uff09\u30fbCommunication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f4C\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u6700\u65b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u60c5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u4e16\u754c\u5404\u56fd\u7d045,000\u4eba\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304b\u3089\u5f97\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u304b\u3089\u3001AI\u3001\u30c7\u30fc\u30bf\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-marketing\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u8aad\u3080<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg 720w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-usp\/\">USP\u3068\u306f\uff1f\u81ea\u793e\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u30686\u3064\u306e\u4e8b\u4f8b<\/a><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\" data-level=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f<\/a><\/li><li><a href=\"#h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u304c\u91cd\u8981\u306a\u7406\u7531\" data-level=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u304c\u91cd\u8981\u306a\u7406\u7531<\/a><\/li><li><a href=\"#h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u9032\u3081\u308b\u624b\u98067\u30b9\u30c6\u30c3\u30d7\" data-level=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u9032\u3081\u308b\u624b\u98067\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li><a href=\"#h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306b\u304a\u3051\u308b4p\u30684c\u306e\u95a2\u4fc2\" data-level=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306b\u304a\u3051\u308b4P\u30684C\u306e\u95a2\u4fc2<\/a><\/li><li><a href=\"#h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\" data-level=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#h-btob\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u7279\u5fb4\" data-level=\"2\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u7279\u5fb4<\/a><\/li><li><a href=\"#h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u691c\u8a0e\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" data-level=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u691c\u8a0e\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/li><li><a href=\"#h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u6210\u529f\u4f8b\" data-level=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u6210\u529f\u4f8b<\/a><\/li><li><a href=\"#h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u6226\u7565\u3067\u9665\u308a\u304c\u3061\u306a\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u305d\u306e\u5bfe\u7b56\" data-level=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u6226\u7565\u3067\u9665\u308a\u304c\u3061\u306a\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u305d\u306e\u5bfe\u7b56<\/a><\/li><li><a href=\"#h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u77e5\u8b58\u3092\u62bc\u3055\u3048\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u3088\u3046\" data-level=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u77e5\u8b58\u3092\u62bc\u3055\u3048\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243e5095&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243e5095\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img01.jpg?w=1000\" alt=\"\" class=\"wp-image-14215\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img01.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\u3001\u9867\u5ba2\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u3001\u7406\u60f3\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3051\u308b\u5b9f\u884c\u6226\u7565\u306b\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u304a\u308a\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u304b\u691c\u8a0e\u3059\u308b\u6bb5\u968e\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3067\u306f4P\uff08Product\u30fbPrice\u30fbPlace\u30fbPromotion\uff09\u30844C\uff08Customer Value\u30fbCost\u30fbConvenience\u30fbCommunication\uff09\u306e\u3088\u3046\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u624b\u9806\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c4P\u30fb4C\u3092\u5b66\u3093\u3067\u308b\u3051\u3069\u3001\u73fe\u5834\u3067\u306f\u3046\u307e\u304f\u6226\u7565\u304c\u6a5f\u80fd\u3057\u306a\u3044\u30fb\u843d\u3068\u3057\u8fbc\u3081\u306a\u3044\u300d\u3068\u3044\u3046\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u305d\u306e\u80cc\u666f\u306b\u306f\u3001\u300c\u8a2d\u8a08\u306e\u578b\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u524d\u63d0\u3068\u306a\u308b\u5e02\u5834\u69cb\u9020\u3084\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u306e\u5909\u5316\u300d\u3092\u7406\u89e3\u3057\u304d\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002 \u5b9f\u884c\u53ef\u80fd\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3001\u5909\u5316\u3057\u7d9a\u3051\u308b\u5e02\u5834\u52d5\u5411\u3092\u8aad\u307f\u89e3\u304f\u8996\u70b9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u306e\u30d2\u30f3\u30c8\u304c\u8a70\u307e\u3063\u305f\u3010\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u7406\u89e3\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u65b0\u4e8b\u60c5\u3011\u3092\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002\u21d2<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-marketing\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u304c\u91cd\u8981\u306a\u7406\u7531\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243e5804&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243e5804\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-data-driven-marketing-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-20994\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-data-driven-marketing-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-data-driven-marketing-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-data-driven-marketing-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-data-driven-marketing-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306f\u3001\u5358\u306b\u500b\u5225\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u3089\u304c\u76f8\u4e92\u306b\u4f5c\u7528\u3057\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u74b0\u5883\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u304c\u8907\u96d1\u5316\u3059\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u304c\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3057\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u9042\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u7f85\u91dd\u76e4\u3068\u3057\u3066\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u6226\u7565\u306e\u5168\u4f53\u50cf\u3092\u660e\u78ba\u306b\u3057-\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u7f85\u91dd\u76e4\u3068\u306a\u308b\">\u6226\u7565\u306e\u5168\u4f53\u50cf\u3092\u660e\u78ba\u306b\u3057\u3001\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u7f85\u91dd\u76e4\u3068\u306a\u308b<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306f\u3001\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u8ca9\u4fc3\uff08Promotion\uff09\u3068\u3044\u3063\u305f\u8981\u7d20\u3092\u7d71\u5408\u7684\u306b\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5168\u4f53\u50cf\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u5404\u65bd\u7b56\u304c\u76ee\u6307\u3059\u3079\u304d\u65b9\u5411\u6027\u304c\u5b9a\u307e\u308a\u3001\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9867\u5ba2\u306b\u5c4a\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u306b\u914d\u5206\u3059\u308b\u305f\u3081\u306e\u5224\u65ad\u57fa\u6e96\u3068\u306a\u308b\">\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u306b\u914d\u5206\u3059\u308b\u305f\u3081\u306e\u5224\u65ad\u57fa\u6e96\u3068\u306a\u308b<\/h3>\n\n\n\n<p>\u300c\u4e88\u7b97\u3082\u4eba\u54e1\u3082\u9650\u3089\u308c\u3066\u3044\u308b\u4e2d\u3067\u3001\u3069\u3053\u306b\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u304b\u8ff7\u3046\u2026\u300d\u3068\u3044\u3046\u72b6\u6cc1\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u76f4\u9762\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306f\u3001\u30d2\u30c8\u30fb\u30e2\u30ce\u30fb\u30ab\u30cd\u30fb\u60c5\u5831\u306a\u3069\u306e\u9650\u3089\u308c\u305f\u7d4c\u55b6\u8cc7\u6e90\u3092\u3001\u3069\u306e\u8981\u7d20\u306b\u91cd\u70b9\u7684\u306b\u914d\u5206\u3059\u308c\u3070\u6700\u3082\u52b9\u679c\u7684\u304b\u3001\u6226\u7565\u7684\u306a\u5224\u65ad\u3092\u4e0b\u3059\u969b\u306e\u660e\u78ba\u306a\u6307\u91dd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7121\u99c4\u306a\u6295\u8cc7\u3092\u907f\u3051\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u3092\u9078\u629e\u3059\u308b\u624b\u52a9\u3051\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u9032\u3081\u308b\u624b\u98067\u30b9\u30c6\u30c3\u30d7\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u9032\u3081\u308b\u624b\u98067\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243e6305&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243e6305\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-14216\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306f\u3001\u4ee5\u4e0b4\u3064\u306e\u624b\u9806\u3067\u9032\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u74b0\u5883\u5206\u6790\u3092\u958b\u59cb\u3059\u308b<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u660e\u78ba\u5316<\/li>\n\n\n\n<li>STP\u5206\u6790\u3057\u57fa\u672c\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u691c\u8a0e\u3059\u308b<\/li>\n\n\n\n<li>\u5404\u8981\u7d20\u306e\u6574\u5408\u6027\u3068\u4e00\u8cab\u6027\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/li>\n\n\n\n<li>\u7af6\u5408\u3068\u306e\u6bd4\u8f03\u5206\u6790\u3092\u6df1\u3081\u308b<\/li>\n\n\n\n<li>\u6226\u7565\u3092\u5b9f\u884c\u3057\u8a55\u4fa1\u3059\u308b<\/li>\n<\/ol>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u624b\u9806\u3092\u5b88\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u624b\u9806\u3067\u9032\u3081\u3066\u3044\u304f\u306e\u304b\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/pdf\/ma-standard-20-scenario\/?d=blog-body-cta-text3\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 \u7121\u6599\u304a\u5f79\u7acb\u3061eBook\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 \u300c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b5640\u9078\u300d<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u74b0\u5883\u5206\u6790\u3092\u958b\u59cb\u3059\u308b\">\u74b0\u5883\u5206\u6790\u3092\u958b\u59cb\u3059\u308b<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243e6b55&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243e6b55\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative01.jpg?w=640\" alt=\"\u56f3\uff1a\u74b0\u5883\u5206\u6790\" class=\"wp-image-14223\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative01.jpg 640w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u74b0\u5883\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5185\u90e8\u30fb\u5916\u90e8\u306e\u7d4c\u55b6\u74b0\u5883\u306e\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u7d4c\u55b6\u74b0\u5883\u3092\u5185\u90e8\u3068\u5916\u90e8\u306b\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u300c\u5185\u90e8\u5206\u6790\u300d\u3068\u300c\u5916\u90e8\u5206\u6790\u300d\u3068\u547c\u3073\u307e\u3059\u3002\u5185\u90e8\u5206\u6790\u30fb\u5916\u90e8\u5206\u6790\u306e\u9805\u76ee\u306f\u3001\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5185\u90e8\u5206\u6790\uff1a\u81ea\u793e\u306e\u5f37\u307f\uff08Strength\uff09\u30fb\u81ea\u793e\u306e\u5f31\u307f\uff08Weakness\uff09<\/li>\n\n\n\n<li>\u5916\u90e8\u5206\u6790\uff1a\u6a5f\u4f1a\uff08Opportunity\uff09\u30fb\u8105\u5a01\uff08Threat\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u300cSWOT\u5206\u6790\u300d\u3068\u3082\u547c\u3073\u307e\u3059\u3002\u74b0\u5883\u5206\u6790\u3092\u7528\u3044\u3066\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6a5f\u4f1a\u304c\u5f97\u3089\u308c\u308b\u306e\u304b\u767a\u898b\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>SWOT\u5206\u6790\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u56f3\u89e3\u3092\u7528\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/swot\/\">\u25b6 \u3010\u56f3\u89e3\u3011SWOT\u5206\u6790\u3068\u306f\uff1f\u3084\u308a\u65b9\u304b\u3089\u5177\u4f53\u4f8b\u3001\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u660e\u78ba\u5316\">\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u660e\u78ba\u5316<\/h3>\n\n\n\n<p>\u6b21\u306b\u3001\u3053\u308c\u3089\u306e\u5206\u6790\u3092\u8e0f\u307e\u3048\u3001\u8ab0\u306b\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\uff09\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u305f\u3044\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3000\u3000<\/td><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u306a\u3069\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u4ee5\u964d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u9867\u5ba2\u8996\u70b9\u306e\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u3057\u57fa\u672c\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\">STP\u5206\u6790\u3057\u57fa\u672c\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243e7637&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243e7637\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative02.jpg?w=1024\" alt=\"\u56f3\uff1aSTP\u5206\u6790\" class=\"wp-image-14224\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative02.jpg 1200w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative02.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u74b0\u5883\u5206\u6790\u304c\u7d42\u308f\u3063\u305f\u3089\u3001STP\u5206\u6790\u3092\u958b\u59cb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u3068\u306f\u3001Segmentation\uff08\u7d30\u5206\u5316\u3055\u308c\u305f\u5e02\u5834\uff09\u30fbTargeting\uff08\u76ee\u6a19\u306e\u5e02\u5834\uff09\u30fbPositioning\uff08\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\uff09\u306e3\u3064\u306e\u8981\u7d20\u306e\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n<p>3\u3064\u306e\u8981\u7d20\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5206\u6790\u3092\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5206\u6790\u3059\u308b\u8981\u7d20<\/th><th>\u5206\u6790\u3059\u308b\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td>\u7d30\u5206\u5316\u3055\u308c\u305f\u5e02\u5834\uff08Segmentation\uff09<\/td><td>\u4e8b\u696d\u306e\u5bfe\u8c61\u3067\u3042\u308b\u5e02\u5834\u306e\u9867\u5ba2\u3092\u3055\u307e\u3056\u307e\u306a\u8996\u70b9\u3067\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u76f8\u95a2\u3057\u3066\u3044\u308b\u304b\u5206\u6790\u3059\u308b<\/td><\/tr><tr><td>\u76ee\u6a19\u306e\u5e02\u5834\uff08Targeting\uff09<\/td><td>\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u304b\u3089\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3068\u76f8\u95a2\u6027\u306e\u9ad8\u3044\u5e02\u5834\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u305f\u3081\u306b\u304a\u3053\u306a\u3046\u5206\u6790<\/td><\/tr><tr><td>\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\uff08Positioning\uff09<\/td><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u304b\u3089\u898b\u3066\u3001\u81ea\u793e\u3068\u306e\u7acb\u3061\u4f4d\u7f6e\u3068\u7af6\u5408\u4f01\u696d\u306e\u7acb\u3061\u4f4d\u7f6e\u306e\u3069\u3061\u3089\u304c\u512a\u4f4d\u6027\u3092\u3082\u3063\u3066\u3044\u308b\u304b\u5206\u6790\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>STP\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u57fa\u672c\u6226\u7565\u3092\u7acb\u3066\u3066\u3044\u304d\u307e\u3059\u3002\u4e8b\u524d\u306b\u304a\u3053\u306a\u3063\u305f\u74b0\u5883\u5206\u6790\u3084STP\u5206\u6790\u306b\u30df\u30b9\u304c\u3042\u308b\u3068\u3001\u9069\u5207\u306a\u57fa\u672c\u6226\u7565\u304c\u7acb\u3066\u3089\u308c\u307e\u305b\u3093\u3002\u74b0\u5883\u5206\u6790\u3084STP\u5206\u6790\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u691c\u8a0e\u306e\u57fa\u790e\u3068\u306a\u308b\u305f\u3081\u3001\u3057\u3063\u304b\u308a\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-analysis\/\">\u25b6 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e10\u7a2e\u985e\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3084\u308a\u65b9\u3084\u624b\u9806\u3092\u89e3\u8aac<\/a><br><a href=\"https:\/\/www.salesforce.com\/jp\/form\/pardot\/lead-generation-field-guide\/?d=blog-body-cta-text4\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 \u7121\u6599\u304a\u5f79\u7acb\u3061\u30ac\u30a4\u30c9\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u300cB2B\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u30ea\u30fc\u30c9\u5275\u51fa\u30ac\u30a4\u30c9\u300d<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u691c\u8a0e\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u660e\u78ba\u306b\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u5404\u8981\u7d20\u304c\u73fe\u5728\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b\u3001\u305d\u3057\u3066\u3069\u3046\u3042\u308b\u3079\u304d\u304b\u3092\u5177\u4f53\u7684\u306b\u66f8\u304d\u51fa\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u5404\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3059\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u9805\u76ee\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3001\u305d\u308c\u305e\u308c\u3092\u8a55\u4fa1\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u9805\u76ee<\/th><th>\u89b3\u70b9<\/th><\/tr><\/thead><tbody><tr><td>Product\uff08\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff09 \/ Customer Value (\u9867\u5ba2\u4fa1\u5024)<\/td><td>\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<br>\u30fb\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3001\u6a5f\u80fd\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306f\u9069\u5207\u3067\u3059\u304b\uff1f<br>\u30fb\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u72ec\u81ea\u306e\u4fa1\u5024\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u306f\u4f55\u3067\u3059\u304b\uff1f<\/td><\/tr><tr><td>Price\uff08\u4fa1\u683c\uff09 \/ Cost (\u9867\u5ba2\u30b3\u30b9\u30c8)<\/td><td>\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u304c\u7d0d\u5f97\u3067\u304d\u308b\u4fa1\u683c\u8a2d\u5b9a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<br>\u30fb\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u306b\u898b\u5408\u3063\u305f\u4fa1\u683c\u3067\u3059\u304b\uff1f\u7af6\u5408\u88fd\u54c1\u3068\u306e\u4fa1\u683c\u5dee\u306f\u3069\u3046\u3067\u3059\u304b\uff1f<br>\u30fb\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5165\u624b\u3059\u308b\u305f\u3081\u306b\u652f\u6255\u3046\u7dcf\u30b3\u30b9\u30c8\uff08\u91d1\u92ad\u7684\u30b3\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u6642\u9593\u7684\u30fb\u5fc3\u7406\u7684\u30b3\u30b9\u30c8\u542b\u3080\uff09\u306f\u8003\u616e\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f<\/td><\/tr><tr><td>Place\uff08\u6d41\u901a\u30fb\u30c1\u30e3\u30cd\u30eb\uff09 \/ Convenience (\u5229\u4fbf\u6027)<\/td><td>\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3084\u3059\u3044\u5834\u6240\u3084\u65b9\u6cd5\u3067\u63d0\u4f9b\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<br>\u30fb\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3001\u5b9f\u5e97\u8217\u3001\u4ee3\u7406\u5e97\u3001\u30a2\u30d7\u30ea\u306a\u3069\uff09\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f<br>\u30fb\u5728\u5eab\u7ba1\u7406\u3084\u7269\u6d41\u4f53\u5236\u306b\u554f\u984c\u306f\u306a\u304f\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u63d0\u4f9b\u304c\u53ef\u80fd\u3067\u3059\u304b\uff1f<br>\u30fb\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u5165\u624b\u306e\u3057\u3084\u3059\u3055\u3001\u5229\u7528\u306e\u3057\u3084\u3059\u3055\u306f\u3069\u3046\u3067\u3059\u304b\uff1f<\/td><\/tr><tr><td>Promotion\uff08\u8ca9\u4fc3\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09 \/ Communication (\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3)<\/td><td>\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3084\u9b45\u529b\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u304b\uff1f<br>\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3001\u30de\u30b9\u5e83\u544a\u306a\u3069\u306e\u5e83\u544a\u3001PR\u6d3b\u52d5\u3001SNS\u6d3b\u7528\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u4eba\u7684\u8ca9\u58f2\u306a\u3069\u3001\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u6700\u3082\u97ff\u304d\u307e\u3059\u304b\uff1f<br>\u30fb\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306e\u305f\u3081\u306e\u53cc\u65b9\u5411\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u53d6\u308c\u3066\u3044\u307e\u3059\u304b\uff1f\uff08\u4f8b\uff1a\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u904b\u55b6\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u9805\u76ee\u3092Excel\u306a\u3069\u306e\u30b7\u30fc\u30c8\u3067\u7ba1\u7406\u3057\u3001\u30c1\u30fc\u30e0\u3067\u5171\u6709\u3057\u306a\u304c\u3089\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u5404\u9805\u76ee\u306b\u3064\u3044\u3066\u3001\u73fe\u72b6\u306e\u8a55\u4fa1\u3060\u3051\u3067\u306a\u304f\u3001\u7406\u60f3\u306e\u72b6\u614b\u3084\u6539\u5584\u70b9\u3082\u66f8\u304d\u51fa\u3059\u3068\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u6226\u7565\u7acb\u6848\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5404\u8981\u7d20\u306e\u6574\u5408\u6027\u3068\u4e00\u8cab\u6027\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\">\u5404\u8981\u7d20\u306e\u6574\u5408\u6027\u3068\u4e00\u8cab\u6027\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/h3>\n\n\n\n<p>\u6d17\u3044\u51fa\u3057\u305f4P\u30fb4C\u306e\u5404\u8981\u7d20\u304c\u4e92\u3044\u306b\u77db\u76fe\u306a\u304f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u9ad8\u54c1\u8cea\u30fb\u9ad8\u4fa1\u683c\u5e2f\u306e\u88fd\u54c1\uff08Product, Price\uff09\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u8ab0\u3067\u3082\u624b\u8efd\u306b\u8cfc\u5165\u3067\u304d\u308b\u5b89\u4fa1\u306a\u30c1\u30e3\u30cd\u30eb\uff08Place\uff09\u3067\u5927\u91cf\u8ca9\u58f2\u3057\u3001\u6d3e\u624b\u3067\u4e00\u6642\u7684\u306a\u5272\u5f15\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08Promotion\uff09\u3092\u591a\u7528\u3059\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u6bc0\u640d\u3055\u308c\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5404\u8981\u7d20\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u671f\u5f85\u306b\u5fdc\u3048\u3001\u304b\u3064\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u306e\u30a4\u30e1\u30fc\u30b8\u3084\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u3088\u3046\u306b\u8abf\u6574\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u591a\u89d2\u7684\u306b\u898b\u76f4\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u7af6\u5408\u3068\u306e\u6bd4\u8f03\u5206\u6790\u3092\u6df1\u3081\u308b\">\u7af6\u5408\u3068\u306e\u6bd4\u8f03\u5206\u6790\u3092\u6df1\u3081\u308b<\/h3>\n\n\n\n<p>\u7af6\u5408\u5206\u6790\u3092\u3055\u3089\u306b\u6df1\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u5404\u8981\u7d20\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3068\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u3053\u306b\u512a\u4f4d\u6027\u304c\u3042\u308a\u3001\u3069\u3053\u304c\u52a3\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7af6\u5408\u4ed6\u793e\u306e4P\/4C\u306f\u3069\u306e\u3088\u3046\u306a\u7d44\u307f\u5408\u308f\u305b\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/li>\n\n\n\n<li>\u305d\u306e\u6226\u7565\u306e\u610f\u56f3\u306f\u4f55\u304b<\/li>\n\n\n\n<li>\u81ea\u793e\u304c\u5dee\u5225\u5316\u3067\u304d\u308b\u72ec\u81ea\u306e\u5f37\u307f\u3084\u63d0\u4f9b\u4fa1\u5024\u306f\u4f55\u3067\u3001\u305d\u308c\u3092\u3069\u3046\u6253\u3061\u51fa\u3059\u3079\u304d\u304b<\/li>\n\n\n\n<li>\u7af6\u5408\u306e\u5f31\u70b9\u3092\u7a81\u304d\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u305b\u308b\u6226\u7565\u306f\u4f55\u304b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u6226\u7565\u3092\u5b9f\u884c\u3057\u8a55\u4fa1\u3059\u308b\">\u6226\u7565\u3092\u5b9f\u884c\u3057\u8a55\u4fa1\u3059\u308b<\/h3>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u306e\u5206\u6790\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u5b9f\u884c\u8a08\u753b\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u76ee\u6a19\u8a2d\u5b9a (KPI)<\/td><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u901a\u3058\u3066\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u3001\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u76ee\u6a19\uff08\u4f8b\uff1a\u58f2\u4e0a\u3007\u3007%\u5411\u4e0a\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u3007\u3007\u4eba\u3001Web\u30b5\u30a4\u30c8\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3007\u3007\u4ef6\u306a\u3069\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u7b56\u5b9a<\/td><td>\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u3044\u3064\u3001\u8ab0\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u4e88\u7b97\u3067\u3001\u5177\u4f53\u7684\u306b\u4f55\u3092\u884c\u306a\u3046\u306e\u304b\u3092\u8a73\u7d30\u306a\u8a08\u753b\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002<\/td><\/tr><tr><td>\u5b9f\u884c\u3068\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/td><td>\u8a08\u753b\u306b\u3082\u3068\u3065\u3044\u3066\u6226\u7565\u3092\u5b9f\u884c\u3057\u3001\u5b9a\u671f\u7684\u306b\u9032\u6357\u72b6\u6cc1\u3084\u5e02\u5834\u306e\u53cd\u5fdc\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584 (PDCA\u30b5\u30a4\u30af\u30eb)<\/td><td>\u8a2d\u5b9a\u3057\u305fKPI\u306b\u3082\u3068\u3065\u3044\u3066\u6226\u7565\u306e\u52b9\u679c\u3092\u5ba2\u89b3\u7684\u306b\u6e2c\u5b9a\u3057\u3001\u7d50\u679c\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u671f\u5f85\u901a\u308a\u306e\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u305d\u306e\u539f\u56e0\u3092\u7279\u5b9a\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u5404\u8981\u7d20\u3092\u898b\u76f4\u3057\u3066\u6539\u5584\u7b56\u3092\u8b1b\u3058\u307e\u3059\u3002\u3053\u306e\u300c\u8a08\u753b\uff08Plan\uff09\u2192\u5b9f\u884c\uff08Do\uff09\u2192\u8a55\u4fa1\uff08Check\uff09\u2192\u6539\u5584\uff08Action\uff09\u300d\u306ePDCA\u30b5\u30a4\u30af\u30eb\u3092\u7d99\u7d9a\u7684\u306b\u56de\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u306b\u5c0e\u304f\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306b\u304a\u3051\u308b4p\u30684c\u306e\u95a2\u4fc2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306b\u304a\u3051\u308b4P\u30684C\u306e\u95a2\u4fc2<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243e8bc1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243e8bc1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-14217\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u306f\u30014P\u30684C\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>4P\u306f\u300c\u4f01\u696d\u8996\u70b9\u300d\u30014C\u306f\u300c\u9867\u5ba2\u8996\u70b9\u300d\u3067\u304a\u3053\u306a\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u3001\u76f8\u53cd\u3059\u308b\u8996\u70b9\u3067\u3059\u3002\u4e21\u65b9\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308c\u3070\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u691c\u8a0e\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u30014P\u30684C\u306e\u5185\u5bb9\u3084\u95a2\u4fc2\u6027\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/pardot\/digital-marketing-winning-pattern\/?d=blog-body-cta-text5\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 \u7121\u6599\u304a\u5f79\u7acb\u3061eBook\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u300c\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u898b\u9003\u3057\u3066\u3044\u308bBtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u300e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300f\u300d<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4p\u3068\u306f\">4P\u3068\u306f<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243e92a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243e92a0\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"536\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative03.jpg?w=1000\" alt=\"\u56f3\uff1a4P\u5206\u6790\u3067\u7528\u3044\u308b4\u3064\u306e\u8996\u70b9\" class=\"wp-image-14225\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative03.jpg?w=300&amp;h=161 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative03.jpg?w=768&amp;h=412 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative03.jpg?w=150&amp;h=80 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>4P\u3068\u306f\u3001Product\uff08\u88fd\u54c1\uff09\u30fbPrice\uff08\u4fa1\u683c\uff09\u30fbPlace\uff08\u6d41\u901a\uff09\u30fbPromotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u9805\u76ee\u304c\u4f01\u696d\u5074\u306e\u5185\u5bb9\u3067\u3042\u308a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u307e\u3067\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u300c20\u4ee3\u301c30\u4ee3\u306b\u63d0\u4f9b\u3059\u308b\u30b7\u30e3\u30c4\u300d\u30924P\u306b\u3042\u3066\u306f\u3081\u3066\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u88fd\u54c1\uff08Product\uff09\uff1a\u6a5f\u80fd\u6027\u3068\u30c7\u30b6\u30a4\u30f3\u3092\u91cd\u8996\u3059\u308b<\/li>\n\n\n\n<li>\u4fa1\u683c\uff08Price\uff09\uff1a\u7af6\u5408\u88fd\u54c1\u3088\u308a\u3082\u6291\u3048\u308b<\/li>\n\n\n\n<li>\u6d41\u901a\uff08Place\uff09\uff1a\u5b9f\u5e97\u8217\u3088\u308a\u3082\u914d\u9001\u3092\u30e1\u30a4\u30f3\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\uff1a\u82e5\u624b\u306e\u4ff3\u512a\u3092\u8d77\u7528\u3057\u52d5\u753b\u914d\u4fe1\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u3042\u304f\u307e\u3067\u4e00\u4f8b\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u300c\u4f01\u696d\u8996\u70b9\u300d\u306a\u306e\u304c\u308f\u304b\u308a\u307e\u3059\u30024P\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3067\u91cd\u8981\u3068\u306a\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3072\u3068\u3064\u3067\u3001\u9867\u5ba2\u306b\u5546\u54c1\u3092\u5c4a\u3051\u308b\u524d\u304b\u3089\u306e\u5206\u6790\u306b\u6d3b\u7528\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/4p-analysis\/\">\u25b6 4P\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7t\u3068\u306f\">7T\u3068\u306f<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243e9a75&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243e9a75\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"536\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative04.jpg?w=1000\" alt=\"\u56f3\uff1a4P\u30687T\" class=\"wp-image-14226\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative04.jpg?w=300&amp;h=161 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative04.jpg?w=768&amp;h=412 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative04.jpg?w=150&amp;h=80 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>4P\u306f\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u3001\u3088\u308a\u8a73\u7d30\u306b\u5206\u6790\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u751f\u307e\u308c\u305f\u306e\u304c\u300c7T\u300d\u3068\u300c7P\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>7T\u306f\u30017\u3064\u306e\u6226\u8853\u3068\u3044\u3046\u610f\u5473\u3092\u3082\u3064\u300c7 tactics\u300d\u306e\u7565\u79f0\u3067\u3001\u88fd\u54c1\uff08Product\uff09\u30fb\u30b5\u30fc\u30d3\u30b9\uff08Service\uff09\u30fb\u30d6\u30e9\u30f3\u30c9\uff08Brand\uff09\u30fb\u4fa1\u683c\uff08Price\uff09\u30fb\u6d41\u901a\uff08Place\uff09\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09\u30fb\u5831\u916c\uff08Incentive\uff09\u306e7\u3064\u306e\u8981\u7d20\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u9805\u76ee\u306f\u3001\u4e0a\u56f3\u306e\u3088\u3046\u306b4P\u3092\u5206\u89e3\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u30024P\u3067\u306f\u88fd\u54c1\u306e\u4e2d\u306b\u30b5\u30fc\u30d3\u30b9\u304c\u542b\u307e\u308c\u3066\u304a\u308a\u3001\u5b9f\u614b\u306b\u3042\u308f\u306a\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u5b9f\u614b\u306b\u3042\u308f\u305b\u308b\u305f\u3081\u88fd\u54c1\u306e\u4e2d\u304b\u3089\u30b5\u30fc\u30d3\u30b9\u3068\u30d6\u30e9\u30f3\u30c9\u3092\u72ec\u7acb\u3055\u305b\u3001\u3055\u3089\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u5206\u985e\u3057\u305f\u306e\u304c7T\u3067\u3059\u3002<\/p>\n\n\n\n<p>7T\u3067\u8ffd\u52a0\u3055\u308c\u305f\u9805\u76ee\u3068\u3001\u305d\u306e\u5185\u5bb9\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u8981\u7d20<\/th><th>\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td>\u30b5\u30fc\u30d3\u30b9\uff08Service\uff09<\/td><td>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u3057\u3066\u5b9f\u65bd\u3059\u3079\u304d\u30b5\u30fc\u30d3\u30b9\u3092\u691c\u8a0e\u3059\u308b<\/td><\/tr><tr><td>\u30d6\u30e9\u30f3\u30c9\uff08Brand\uff09<\/td><td>\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u5dee\u5225\u5316\u3067\u304d\u3066\u3044\u308b\u304b\u5206\u6790\u3059\u308b<\/td><\/tr><tr><td>\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\uff08Incentive\uff09<\/td><td>\u30af\u30fc\u30dd\u30f3\u3084\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u6709\u7528\u306a\u5236\u5ea6\u3092\u5275\u8a2d\u3059\u308b\u304b\u691c\u8a0e\u3059\u308b<\/td><\/tr><tr><td>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09<\/td><td>\u3069\u306e\u3088\u3046\u306a\u5a92\u4f53\u3067\u60c5\u5831\u63d0\u4f9b\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u4f1d\u3048\u308b\u306e\u304b\u691c\u8a0e\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>7T\u3092\u5229\u7528\u3057\u3066\u5404\u7a2e\u5206\u6790\u3068\u7d44\u307f\u3042\u308f\u305b\u308c\u3070\u30014P\u3088\u308a\u3082\u8a73\u7d30\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306b\u3088\u3063\u3066\u7684\u78ba\u306a\u6226\u7565\u304c\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7P\u3068\u306f<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243ea5b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243ea5b9\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative05.jpg?w=1000\" alt=\"\u56f3\uff1a4P\u30687P\" class=\"wp-image-14227\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative05.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative05.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative05.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>7P\u306f\u88fd\u54c1\u3067\u306f\u306a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5fc5\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>4P\u306bPeople\uff08\u4eba\uff09\u30fbProcess\uff08\u30d7\u30ed\u30bb\u30b9\uff09\u30fbPhysical Evidence\uff08\u30d5\u30a3\u30b8\u30ab\u30eb\u30a8\u30d3\u30c7\u30f3\u30b9\uff09\u3092\u52a0\u3048\u3066\u304a\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8ffd\u52a0\u3055\u308c\u305f\u9805\u76ee\u3068\u3001\u305d\u306e\u5185\u5bb9\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u8981\u7d20<\/th><th>\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td>\u4eba\uff08People\uff09<\/td><td>\u3069\u306e\u3088\u3046\u306a\u4eba\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u308b\u9867\u5ba2\u3092\u8003\u3048\u3066\u691c\u8a0e\u3059\u308b<\/td><\/tr><tr><td>\u30d7\u30ed\u30bb\u30b9\uff08Process\uff09<\/td><td>\u696d\u52d9\u3084\u8ca9\u58f2\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u691c\u8a0e\u3059\u308b<\/td><\/tr><tr><td>\u30d5\u30a3\u30b8\u30ab\u30eb\u30a8\u30d3\u30c7\u30f3\u30b9\uff08Physical Evidence\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u74b0\u5883\u3001\u5546\u54c1\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u306e\u5f62\u3042\u308b\u3082\u306e\u3092\u691c\u8a3c\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u81ea\u793e\u306e\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u304c\u88fd\u54c1\u306a\u306e\u304b\u30b5\u30fc\u30d3\u30b9\u306a\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u691c\u8a0e\u3059\u3079\u304d\u5206\u6790\u5185\u5bb9\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7406\u89e3\u3057\u3001\u81ea\u793e\u306b\u3042\u3063\u305f\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4C\u3068\u306f<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243eb0c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243eb0c7\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"536\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative06.jpg?w=1000\" alt=\"\u56f3\uff1a4C\" class=\"wp-image-14228\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative06.jpg?w=300&amp;h=161 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative06.jpg?w=768&amp;h=412 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative06.jpg?w=150&amp;h=80 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>4C\u3068\u306f\u3001\u4ee5\u4e0b4\u3064\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/li>\n\n\n\n<li>Customer Cost\uff08\u9867\u5ba2\u30b3\u30b9\u30c8\uff09<\/li>\n\n\n\n<li>Convenience\uff08\u5229\u4fbf\u6027\uff09<\/li>\n\n\n\n<li>Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<\/ul>\n\n\n\n<p>4P\u3068\u306f\u9055\u3063\u3066\u3059\u3079\u3066\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3063\u305f\u5185\u5bb9\u3067\u3042\u308a\u3001\u4f01\u696d\u5074\u306e\u8996\u70b9\u304c\u8003\u616e\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u300c20\u4ee3\u301c30\u4ee3\u306b\u63d0\u4f9b\u3059\u308b\u30b7\u30e3\u30c4\u300d\u30924C\u306b\u3042\u3066\u306f\u3081\u3066\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u4fa1\u5024\uff08Customer value\uff09\uff1a\u30c7\u30b6\u30a4\u30f3\u3092\u3082\u3063\u3068\u3082\u91cd\u8996\u3059\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u30b3\u30b9\u30c8\uff08Customer Cost\uff09\uff1a\u885d\u52d5\u8cb7\u3044\u3067\u304d\u308b\u30ec\u30d9\u30eb\u306b\u6291\u3048\u305f\u3044<\/li>\n\n\n\n<li>\u5229\u4fbf\u6027\uff08Convenience\uff09\uff1a\u5b9f\u5e97\u8217\u306b\u3044\u304f\u306e\u306f\u9762\u5012\u3067\u3042\u308a\u914d\u9001\u3067\u3059\u307e\u305b\u305f\u3044<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09\uff1a\u30c6\u30ec\u30d3\u3084\u30c1\u30e9\u30b7\u3092\u898b\u305a\u307b\u307c\u52d5\u753b\u3070\u304b\u308a\u898b\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>4T\u3068\u540c\u3058\u304f4P\u3067\u3082\u4f8b\u984c\u3092\u6319\u3052\u3066\u307f\u307e\u3057\u305f\u304c\u3001\u8996\u70b9\u306e\u9055\u3044\u306b\u3088\u3063\u3066\u7d50\u679c\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u4f01\u696d\u306e\u8996\u70b9\u3060\u3051\u306b\u7acb\u3063\u3066\u3082\u3001\u9867\u5ba2\u306e\u8996\u70b9\u3060\u3051\u306b\u7acb\u3063\u3066\u3082\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u691c\u8a0e\u3067\u304d\u307e\u305b\u3093\u3002\u7684\u78ba\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u8996\u70b9\u3067\u5206\u6790\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4P\u30684C\u306e\u95a2\u4fc2\u3068\u306f<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243eb95b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243eb95b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"536\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative07.jpg?w=1000\" alt=\"\u56f3\uff1a4P\u30684C\u306e\u95a2\u4fc2\" class=\"wp-image-14214\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative07.jpg?w=300&amp;h=161 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative07.jpg?w=768&amp;h=412 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-creative07.jpg?w=150&amp;h=80 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u691c\u8a0e\u3092\u9032\u3081\u308b\u306b\u306f\u30014P\u30684C\u306e\u95a2\u9023\u6027\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u30024P\u30684C\u306e\u95a2\u9023\u6027\u306f\u3001\u4e0b\u8868\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u95a2\u9023\u3059\u308b\u8981\u7d20<\/th><th>\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td>\u88fd\u54c1\uff08Product\uff09\u3068\u9867\u5ba2\u4fa1\u5024\uff08Customer Value\uff09<\/td><td>\u4f01\u696d\u304c\u826f\u8cea\u306a\u88fd\u54c1\u3092\u88fd\u9020\u3057\u3066\u3082\u3001\u9867\u5ba2\u304c\u4fa1\u5024\u3092\u611f\u3058\u306a\u3044\u9650\u308a\u3001\u88fd\u54c1\u306e\u5dee\u5225\u5316\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u3044<\/td><\/tr><tr><td>\u4fa1\u683c\uff08Price\uff09\u3068\u9867\u5ba2\u30b3\u30b9\u30c8\uff08Customer Cost\uff09<\/td><td>\u5546\u54c1\u306e\u8ca9\u58f2\u4fa1\u683c\u306e\u5b89\u3055\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306b\u306f\u5546\u54c1\u3092\u8cb7\u3046\u307e\u3067\u306b\u304b\u304b\u308b\u6642\u9593\u3084\u4f7f\u3046\u307e\u3067\u304b\u304b\u308b\u6642\u9593\u306a\u3069\u91d1\u92ad\u7684\u30b3\u30b9\u30c8\u304c\u5f71\u97ff\u3059\u308b<\/td><\/tr><tr><td>\u6d41\u901a\uff08Place\uff09\u3068\u5229\u4fbf\u6027\uff08Convenience\uff09<\/td><td>\u5546\u54c1\u306e\u8ca9\u58f2\u5148\u306e\u591a\u3055\u304c\u3001\u9867\u5ba2\u306e\u8cb7\u3044\u3084\u3059\u3055\u306b\u76f4\u7d50\u3057\u3066\u3044\u308b\u304b\u306f\u5225\u3067\u3042\u308a\u3001\u8abf\u67fb\u3084\u5206\u6790\u304c\u5fc5\u8981\u306b\u306a\u308b<\/td><\/tr><tr><td>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09<\/td><td>\u4f01\u696d\u306e\u5e83\u544a\u5ba3\u4f1d\u304c\u9867\u5ba2\u306b\u52b9\u7387\u3088\u304f\u4f1d\u308f\u308b\u304b\u306f\u3001\u4f1d\u9054\u65b9\u6cd5\u3067\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308c\u308b\u304b\u3069\u3046\u304b\u306b\u3088\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4f01\u696d\u5074\u306e\u8996\u70b9\u3060\u3051\u306b\u7acb\u3063\u3066\u3044\u308b\u3068\u3001\u9867\u5ba2\u306b\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u3088\u3055\u304c\u4f1d\u308f\u308a\u307e\u305b\u3093\u3002\u4e0a\u8868\u306e\u3088\u3046\u306b\u3001\u4f01\u696d\u5074\u3067\u6e80\u8db3\u3044\u304f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u51fa\u3057\u305f\u3046\u3048\u3067\u3001\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u30024P\u30684C\u306e\u95a2\u9023\u3059\u308b\u9805\u76ee\u304c\u3064\u306a\u304c\u3063\u305f\u6226\u7565\u3092\u5b9f\u884c\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u3046\u307e\u304f\u9032\u3081\u3066\u3044\u3051\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243ec3a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243ec3a1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-14218\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u4e8b\u696d\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u74b0\u5883\u5206\u6790\u3084STP\u5206\u6790\u304b\u3089\u5916\u308c\u305f\u6226\u7565\u3092\u7acb\u3066\u306a\u3044<\/li>\n\n\n\n<li>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u7c21\u5358\u306b\u5909\u66f4\u3067\u304d\u306a\u3044<\/li>\n\n\n\n<li>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3070\u304b\u308a\u306b\u504f\u3089\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3066\u304a\u304b\u306a\u3044\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306b\u5931\u6557\u3059\u308b\u304a\u305d\u308c\u3082\u3042\u308a\u307e\u3059\u3002\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3092\u5f97\u3066\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-fan-marketing-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-20316\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-fan-marketing-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-fan-marketing-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-fan-marketing-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-fan-marketing-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" 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class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u691c\u8a0e\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u691c\u8a0e\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243ed8d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243ed8d4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-14219\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u691c\u8a0e\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3C\u5206\u6790<\/li>\n\n\n\n<li>\u30dd\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7<\/li>\n\n\n\n<li>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3<\/li>\n<\/ul>\n\n\n\n<p>4P\u30844C\u4ee5\u5916\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b\u624b\u6cd5\u3092\u4f7f\u3044\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3C\u5206\u6790<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eff243edff6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eff243edff6\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"409\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img08.jpg?w=640\" alt=\"\" class=\"wp-image-14230\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img08.jpg 640w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img08.jpg?w=300&amp;h=192 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img08.jpg?w=150&amp;h=96 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/3c-analysis\/\">\u25b6 3C\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u9806\u756a\u3001\u3084\u308a\u65b9\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u5177\u4f53\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 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class=\"wp-block-heading\"><strong>\u682a\u5f0f\u4f1a\u793e\u30cb\u30c8\u30ea<\/strong><\/h3>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30cb\u30c8\u30ea\u306f\u4fa1\u683c\u8a2d\u5b9a\u3092\u6291\u3048\u3064\u3064\u3082\u3001\u4e00\u5b9a\u4ee5\u4e0a\u306e\u54c1\u8cea\u3092\u78ba\u4fdd\u3057\u305f\u5bb6\u5177\u3084\u96d1\u8ca8\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3068\u3082\u3068\u306f\u672d\u5e4c\u304b\u3089\u59cb\u307e\u3063\u305f\u5c0f\u3055\u306a\u5bb6\u5177\u5e97\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u6210\u9577\u3057\u305f\u306e\u304b4P\u3092\u3082\u3068\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product\uff08\u88fd\u54c1\uff09\uff1a\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u3053\u305f\u3048\u305f\u591a\u7a2e\u591a\u69d8\u306a\u88fd\u54c1\u3092\u958b\u767a\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>Price\uff08\u4fa1\u683c\uff09\uff1a\u9ad8\u3044\u54c1\u8cea\u306e\u5546\u54c1\u304c\u4f4e\u4fa1\u683c\u3067\u8cfc\u5165\u3067\u304d\u308b<\/li>\n\n\n\n<li>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u5927\u578b\u5e97\u306b\u591a\u304f\u306e\u5546\u54c1\u3092\u914d\u7f6e\u3057EC\u30b5\u30a4\u30c8\u4e26\u307f\u306e\u6570\u3092\u5b9f\u969b\u306b\u624b\u306b\u53d6\u3063\u3066\u78ba\u8a8d\u3067\u304d\u308b<\/li>\n\n\n\n<li>Place\uff08\u6d41\u901a\uff09\uff1a\u5927\u578b\u5e97\u3060\u3051\u3067\u306a\u304fEC\u30b5\u30a4\u30c8\u3067\u306e\u8ca9\u58f2\u3082\u5145\u5b9f\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30cb\u30c8\u30ea\u3068\u3044\u3048\u3070\u300c\u304a\u3001\u306d\u3060\u3093\u4ee5\u4e0a\u3002\u300d\u306e\u81ea\u793e\u30d5\u30ec\u30fc\u30ba\u304c\u3042\u3089\u308f\u3059\u3068\u304a\u308a\u3001\u54c1\u8cea\u306e\u3088\u3044\u5546\u54c1\u3092\u4f4e\u4fa1\u683c\u3067\u8cfc\u5165\u53ef\u80fd\u3067\u3059\u3002\u4eca\u307e\u3067\u306f\u5bb6\u5177\u3092\u306a\u304b\u306a\u304b\u8cfc\u5165\u3067\u304d\u306a\u304b\u3063\u305f\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u5b89\u3044\u5546\u54c1\u3068\u3068\u3082\u306b\u9ad8\u984d\u306a\u5546\u54c1\u3082\u3042\u308a\u3001\u5927\u578b\u5e97\u8217\u306b\u306a\u3089\u3079\u3066\u54c1\u8cea\u3092\u78ba\u8a8d\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002\u5b9f\u969b\u306b\u78ba\u8a8d\u3067\u304d\u308c\u3070\u54c1\u8cea\u306e\u9ad8\u3055\u304c\u4f1d\u308f\u308b\u305f\u3081\u3001\u8cfc\u5165\u3059\u308b\u4eba\u3082\u5b89\u5fc3\u3057\u3066\u30cb\u30c8\u30ea\u3092\u5229\u7528\u3067\u304d\u308b\u3001\u3088\u3044\u30b5\u30a4\u30af\u30eb\u304c\u751f\u307f\u51fa\u3055\u308c\u305f\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\u3001\u30cb\u30c8\u30ea\u306f\u5168\u56fd\u306b\u51fa\u5e97\u3059\u308b\u65e5\u672c\u3092\u4ee3\u8868\u3059\u308b\u5bb6\u5177\u30fb\u96d1\u8ca8\u8ca9\u58f2\u4f01\u696d\u3078\u3068\u6210\u9577\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u682a\u5f0f\u4f1a\u793e\u30d5\u30a1\u30fc\u30b9\u30c8\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0<\/strong><\/h3>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30d5\u30a1\u30fc\u30b9\u30c8\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0\u306f\u3001\u30e6\u30cb\u30af\u30ed\u3092\u5c55\u958b\u3059\u308b\u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30cb\u30af\u30ed\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u4e16\u754c\u7684\u306a\u4f01\u696d\u3078\u3068\u6210\u9577\u3057\u305f\u306e\u304b\u30014P\u306b\u3042\u3066\u306f\u3081\u3066\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product\uff08\u88fd\u54c1\uff09\uff1a\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u6a5f\u80fd\u7684\u306a\u8863\u985e\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>Price\uff08\u4fa1\u683c\uff09\uff1a\u4f4e\u4fa1\u683c\u306e\u5206\u985e\u306b\u5165\u308b\u304c\u6700\u4f4e\u4fa1\u683c\u5e2f\u3067\u306f\u306a\u3044<\/li>\n\n\n\n<li>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u5e45\u5e83\u3044\u5e83\u544a\u3092\u304a\u3053\u306a\u3063\u3066\u8001\u82e5\u7537\u5973\u554f\u308f\u305a\u8996\u8a8d\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>Place\uff08\u6d41\u901a\uff09\uff1a\u4e16\u754c\u5404\u5730\u306b\u51fa\u5e97\u3057EC\u30b5\u30a4\u30c8\u3082\u5145\u5b9f\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30e6\u30cb\u30af\u30ed\u306f\u6bd4\u8f03\u7684\u5b89\u4fa1\u306a\u4fa1\u683c\u8a2d\u5b9a\u3067\u3001\u6a5f\u80fd\u6027\u304c\u9ad8\u304f\u30b7\u30f3\u30d7\u30eb\u306a\u8863\u985e\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u6a5f\u80fd\u6027\u304c\u9ad8\u3044\u30b7\u30f3\u30d7\u30eb\u306a\u8863\u985e\u306f\u82e5\u8005\u3084\u5e74\u914d\u8005\u3001\u7537\u5973\u554f\u308f\u305a\u4f7f\u3048\u308b\u4fbf\u5229\u306a\u5546\u54c1\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5168\u4e16\u4ee3\u306b\u308f\u305f\u3063\u3066\u8a8d\u77e5\u3055\u308c\u308b\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u5b9f\u65bd\u3057\u3066\u304a\u308a\u3001\u5e97\u8217\u6570\u3082\u591a\u304f\u3001EC\u30b5\u30a4\u30c8\u3082\u5145\u5b9f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u9650\u5b9a\u305b\u305a\u3001\u3059\u3079\u3066\u306e\u4eba\u3092\u9867\u5ba2\u3068\u3057\u3066\u8003\u3048\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u306e\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u3048\u3066\u3059\u3079\u3066\u306e\u4eba\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3001\u5546\u54c1\u3092\u958b\u767a\u3057\u3066\u4e8b\u696d\u3092\u62e1\u5927\u3057\u3066\u3044\u3063\u305f\u4e8b\u4f8b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 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data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-14221\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-marketing-mix-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/freetrial-sales-cloud.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/freetrial-sales-cloud.png 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/freetrial-sales-cloud.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/freetrial-sales-cloud.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" 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