{"id":14454,"date":"2024-09-05T14:10:35","date_gmt":"2024-09-05T05:10:35","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=14454"},"modified":"2025-09-02T11:55:16","modified_gmt":"2025-09-02T02:55:16","slug":"retail-loyalty-programs","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/","title":{"rendered":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>\u76ee\u6b21<\/h3><ul><li><a href=\"#h-\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f-\u30dd\u30a4\u30f3\u30c8\u3067\u306f\u306a\u304f\u4f53\u9a13\" data-level=\"2\">\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u3067\u306f\u306a\u304f\u4f53\u9a13<\/a><\/li><li><a href=\"#h-\u6d88\u8cbb\u8005\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6c42\u3081\u308b\u3082\u306e\" data-level=\"2\">\u6d88\u8cbb\u8005\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6c42\u3081\u308b\u3082\u306e<\/a><ul><li><a href=\"#h-\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5148\u53d6\u308a\u3059\u308b\" data-level=\"3\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5148\u53d6\u308a\u3059\u308b<\/a><\/li><li><a href=\"#h-\u8cfc\u5165\u4ee5\u5916\u306e\u884c\u52d5\u3082\u5831\u5968\u306e\u5bfe\u8c61\u306b\u3059\u308b\" data-level=\"3\">\u8cfc\u5165\u4ee5\u5916\u306e\u884c\u52d5\u3082\u5831\u5968\u306e\u5bfe\u8c61\u306b\u3059\u308b<\/a><\/li><li><a href=\"#h-\u60c5\u5831\u63d0\u4f9b\u306b\u898b\u5408\u3046\u5831\u5968\u3092\u63d0\u793a\u3059\u308b\" data-level=\"3\">\u60c5\u5831\u63d0\u4f9b\u306b\u898b\u5408\u3046\u5831\u5968\u3092\u63d0\u793a\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#h-\u4f7f\u3048\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u73fe\u3059\u308b3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\" data-level=\"2\">\u4f7f\u3048\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u73fe\u3059\u308b3\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/a><ul><li><a href=\"#h-\u2460\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\" data-level=\"3\">\u2460\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a<\/a><\/li><li><a href=\"#h-\u2461\u4fe1\u983c\u3068\u900f\u660e\u6027\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\" data-level=\"3\">\u2461\u4fe1\u983c\u3068\u900f\u660e\u6027\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a<\/a><\/li><li><a href=\"#h-\u2462\u30c6\u30b9\u30c8\u3068\u5fae\u8abf\u6574\u3067roi\u3092\u3059\u3070\u3084\u304f\u9054\u6210\" data-level=\"3\">\u2462\u30c6\u30b9\u30c8\u3068\u5fae\u8abf\u6574\u3067ROI\u3092\u3059\u3070\u3084\u304f\u9054\u6210<\/a><\/li><\/ul><\/li><li><a href=\"#h-\u5f97\u610f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u9577\u304f\u7d9a\u3051\u308b\u305f\u3081\u306b\" data-level=\"2\">\u5f97\u610f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u9577\u304f\u7d9a\u3051\u308b\u305f\u3081\u306b<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u306e<br>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><strong>[ Loyalty Management ]<\/strong><br>CRM\u306b\u7d44\u307f\u8fbc\u307e\u308c\u305fAI\u4e88\u6e2c\u6a5f\u80fd\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3078\u3068\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\">\u8a73\u3057\u304f\u306f\u3053\u3061\u3089<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"470\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta4.png\" class=\"attachment-full size-full\" alt=\"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u306e \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta4.png 835w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta4.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta4.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta4.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f-\u30dd\u30a4\u30f3\u30c8\u3067\u306f\u306a\u304f\u4f53\u9a13\">\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u3067\u306f\u306a\u304f\u4f53\u9a13<\/h2>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e<a href=\"https:\/\/loyaltyrewardco.com\/the-true-history-of-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6b74\u53f2\u306f\u53e4\u304f<\/a>\uff08\u82f1\u8a9e\uff09\u3001\u3059\u3067\u306b\u53e4\u4ee3\u30a8\u30b8\u30d7\u30c8\u306e\u6642\u4ee3\u306b\u306f\u3001\u795e\u6bbf\u3092\u8a2a\u308c\u308b\u3068\u30d3\u30fc\u30eb\u306e\u5f15\u63db\u672d\u304c\u3082\u3089\u3048\u308b\u5236\u5ea6\u304c\u3042\u308a\u307e\u3057\u305f\u30021850\u5e74\u4ee3\u306b\u306f\u3001\u9867\u5ba2\u304c\u96c6\u3081\u305f\u30b9\u30bf\u30f3\u30d7\u3092\u666f\u54c1\u306b\u4ea4\u63db\u3059\u308b\u91cd\u66f9\u30e1\u30fc\u30ab\u30fc\u306e\u8a18\u9332\u304c\u3042\u308a\u307e\u3059\u3002\u30d1\u30f3\u30c1\u30ab\u30fc\u30c9\u5f0f\u306e\u30af\u30fc\u30dd\u30f3\u3082\u30011890\u5e74\u9803\u306b\u306f\u3059\u3067\u306b\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u6642\u4ee3\u306f\u5909\u308f\u308a\u307e\u3057\u305f\u3002\u4eca\u306e\u6d88\u8cbb\u8005\u306f\u3001\u7121\u6599\u306e\u30d3\u30fc\u30eb\u5238\u304f\u3089\u3044\u3067\u5fc3\u3092\u52d5\u304b\u3055\u308c\u308b\u3053\u3068\u306f\u306a\u304f\u3001\u666f\u54c1\u306e\u305f\u3081\u306b\u4f55\u304b\u3092\u9811\u5f35\u3063\u3066\u8caf\u3081\u3088\u3046\u3068\u3082\u601d\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u6642\u4ee3\u306b\u3001\u5c0f\u58f2\u4f01\u696d\u304c\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-loyalty-program\/\">\u6210\u529f\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a>\u306f\u3001\u4f01\u696d\u3068\u304a\u5ba2\u69d8\u3068\u306e\u9593\u306b\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u306f\u4f01\u696d\u304b\u3089\u5b58\u5728\u3092\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u3001\u610f\u898b\u3092\u805e\u3044\u3066\u3082\u3089\u3048\u308b\u3001\u611f\u8b1d\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u611b\u7740\u3092\u611f\u3058\u3066\u3044\u308b\u4eba\u306f\u3001\u4ed6\u793e\u304c\u540c\u3058\u3088\u3046\u306a\u7279\u5178\u3084\u4f4e\u4fa1\u683c\u306e\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3082\u3001\u7c21\u5358\u306b\u306f\u4e57\u308a\u63db\u3048\u307e\u305b\u3093\u3002\u3053\u3046\u3057\u305f\u7d50\u3073\u4ed8\u304d\u306e\u3053\u3068\u3092<a href=\"https:\/\/www.salesforce.com\/resources\/articles\/emotional-loyalty-form\/\">\u5fc3\u7406\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/a>\uff08\u82f1\u8a9e\uff09\u3068\u8a00\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3092\u81ea\u5206\u306b\u8fd1\u3057\u3044\u3082\u306e\u3068\u611f\u3058\u3001\u4fe1\u983c\u3057\u3001\u96e2\u308c\u304c\u305f\u304f\u306a\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u6700\u8fd1\u3067\u306f\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u8db3\u308a\u306a\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002Salesforce\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u308b\u6d88\u8cbb\u8005\u306e\u5272\u5408\u306f\u300154%\u307e\u3067\u843d\u3061\u3066\u3044\u307e\u3059\uff082022\u5e74\u306f62%\uff09\u3002\u7d4c\u6e08\u7684\u306a\u7406\u7531\u304b\u3089\u3001\u4fa1\u683c\u3060\u3051\u3092\u898b\u3066\u8cfc\u5165\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u5897\u3048\u305f\u7d50\u679c\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de4bd342561&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de4bd342561\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"273\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-img1.png?w=485\" alt=\"\" class=\"wp-image-14481\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-img1.png 485w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-img1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-img1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u308b\u9867\u5ba2\u306f54%\u3067\u30012022\u5e74\u306e62%\u304b\u3089\u6e1b\u5c11\u304c\u7d9a\u304f\uff08\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/?d=blog-body-cta-text1\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u6700\u65b0\u4e8b\u60c5<\/a>\u300f\u3001\u7b2c6\u7248\uff09<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/how-to-improve-loyalty\/?d=blog-body-cta-text1\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u306e\u6c17\u6301\u3061\u3092\u53d6\u308a\u623b\u3059\u79d8\u7b56<\/a>\u306f\u306a\u3044\u3082\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u4eca\u306e\u6d88\u8cbb\u8005\u304c\u597d\u3080\u306e\u306f\u3001\u3044\u3064\u3067\u3082\u3069\u3053\u3067\u3082\u3001\u81ea\u5206\u3060\u3051\u306e\u305f\u3081\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002<\/p>\n\n\n\n<p>Amazon\u3001Netflix\u3001Target\u3001Starbucks\u3001Spotify\u3068\u3044\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u3001\u300c\u5148\u56de\u308a\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u5f53\u305f\u308a\u524d\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u3046\u3057\u305f\u4f53\u9a13\u3092\u652f\u3048\u3066\u3044\u308b\u306e\u306f<a href=\"https:\/\/www.salesforce.com\/jp\/products\/ai-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3068AI<\/a>\u3067\u3059\u304c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306f\u3001\u6d88\u8cbb\u8005\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u5074\u304b\u3089\u898b\u3066\u3082\u9867\u5ba2\u306e\u7372\u5f97\u3084\u7dad\u6301\u3001\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3067\u306f\u3001\u306a\u305c\u4eca\u3067\u3082\u591a\u304f\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6614\u306a\u304c\u3089\u306e\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3092\u4e3b\u8ef8\u3068\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u76ee\u3092\u5411\u3051\u3066\u3044\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u308c\u306b\u306f\u3001\u304b\u3064\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7acb\u3061\u4e0a\u3052\u306b\u81a8\u5927\u306a\u6642\u9593\u3068\u52b4\u529b\u3092\u304b\u3051\u3066\u3044\u305f\u3053\u3068\u304c\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u984d\u306e\u8cbb\u7528\u3092\u6295\u3058\u3066\u30dd\u30a4\u30f3\u30c8\u65b9\u5f0f\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3057\u3001\u4f1a\u54e1\u3092\u7372\u5f97\u3057\u305f\u5f8c\u306b\u3001\u8981\u4ef6\u3084\u5831\u5968\u3092\u5ec3\u6b62\u3001\u3042\u308b\u3044\u306f\u5909\u66f4\u3057\u3066\u67a0\u7d44\u307f\u305d\u306e\u3082\u306e\u3092\u4f5c\u308a\u76f4\u3059\u306e\u306f\u3001\u305f\u3044\u3078\u3093\u306a\u5927\u4ed5\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5c0f\u58f2\u696d\u754c\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e54%\u304c\u3001\u4eca\u3082\u306a\u304a\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u7279\u5178\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u8cfc\u5165\u6642\u30dd\u30a4\u30f3\u30c8\u3060\u3051\u3067\u306a\u3044\u5de5\u592b\u3092\u3057\u3066\u3044\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3082\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3046\u3048\u3067\u91cd\u8981\u306a<a href=\"https:\/\/www.salesforce.com\/jp\/products\/marketing-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u771f\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/a>\u3068\u89aa\u5bc6\u306a\u95a2\u4fc2\u4f5c\u308a\u306b\u3064\u3044\u3066\u306f\u3001\u307e\u3060\u5341\u5206\u306a\u5bfe\u5fdc\u304c\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5237\u65b0\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u76ee\u6307\u3057\u3066\u3044\u308b\u306e\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-loyalty-program\/\">\u67d4\u8edf\u306a\u62e1\u5f35<\/a>\u3084\u500b\u5225\u5bfe\u5fdc\u304c\u3067\u304d\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u53c2\u52a0\u65b9\u6cd5\u3084\u5831\u5968\u306e\u7372\u5f97\u30fb\u30dd\u30a4\u30f3\u30c8\u4ea4\u63db\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u304f\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u751f\u307f\u51fa\u3059\u5e30\u5c5e\u610f\u8b58\u3084\u7279\u5225\u611f\u306b\u3088\u3063\u3066\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306b\u4ed8\u52a0\u4fa1\u5024\u304c\u751f\u307e\u308c\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u672a\u6765\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u660e\u3089\u304b\u306b<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><strong>[ \u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u6700\u65b0\u4e8b\u60c5 ]<\/strong><br>\u4e16\u754c\u5404\u56fd\u306e\u4e00\u822c\u6d88\u8cbb\u8005\u3068\u6cd5\u4eba\u9867\u5ba214,300\u4eba\u3092\u5bfe\u8c61\u306b\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u8aad\u3080<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"348\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta01.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta01.png 620w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta01.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta01.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6d88\u8cbb\u8005\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6c42\u3081\u308b\u3082\u306e\">\u6d88\u8cbb\u8005\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6c42\u3081\u308b\u3082\u306e<\/h2>\n\n\n\n<p>\u4eca\u306e\u6d88\u8cbb\u8005\u306f<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-marketing-customer-journey-vol1\/\">\u8aa0\u5b9f\u306a\u3064\u306a\u304c\u308a<\/a>\u3068\u81ea\u5206\u3060\u3051\u306e\u4f53\u9a13\u3092\u6c42\u3081\u3066\u304a\u308a\u3001\u305d\u308c\u304c\u5f97\u3089\u308c\u308b\u306a\u3089\u65b0\u3057\u3044\u3084\u308a\u65b9\u3082\u53d7\u3051\u5165\u308c\u307e\u3059\u3002\u5f7c\u3089\u304c\u671f\u5f85\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u3084\u8cfc\u5165\u984d\u306b\u5fdc\u3058\u305f\u5831\u5968\u3067\u306f\u306a\u304f\u3001\u4eba\u3092\u4e2d\u5fc3\u3068\u3059\u308b\u4f53\u9a13\u578b\u306e\u3084\u308a\u53d6\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u9650\u5b9a\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u62db\u5f85\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cfc\u8aad\u3001\u8a95\u751f\u65e5\u306e\u30b9\u30da\u30b7\u30e3\u30eb\u30ae\u30d5\u30c8\u3001\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u3084\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u306e\u4f1a\u54e1\u5411\u3051\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u5c11\u3057\u3070\u304b\u308a\u306e\u5272\u5f15\u3088\u308a\u3082\u601d\u3044\u51fa\u304c\u624b\u306b\u5165\u308b\u3053\u3068\u306e\u307b\u3046\u304c\u5b09\u3057\u3044\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5927\u5207\u306a\u306e\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u63a5\u70b9\u3067\u601d\u3044\u3082\u3088\u3089\u306a\u3044\u7279\u5178\u3092\u63d0\u4f9b\u3057\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/products\/engagement-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u95a2\u4fc2\u3092\u6df1\u3081\u308b<\/a>\u3053\u3068\u3067\u3059\u3002\u4f8b\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\uff1a<\/strong> \u5e38\u9023\u5ba2\u306b\u30c9\u30ea\u30f3\u30af\u306e\u300c\u30b7\u30fc\u30af\u30ec\u30c3\u30c8\u30e1\u30cb\u30e5\u30fc\u300d\u3084\u3001\u8a95\u751f\u65e5\u306e\u7121\u6599\u30c9\u30ea\u30f3\u30af\u30b5\u30fc\u30d3\u30b9\u3001\u7279\u5b9a\u306e\u65e5\u306e\u30b5\u30d7\u30e9\u30a4\u30ba\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n\n\n\n<li><strong>\u30db\u30c6\u30eb\u30c1\u30a7\u30fc\u30f3\uff1a<\/strong> \u4f1a\u54e1\u30dd\u30a4\u30f3\u30c8\u3068\u5f15\u304d\u63db\u3048\u306b\u30a2\u30fc\u30ea\u30fc\u30c1\u30a7\u30c3\u30af\u30a4\u30f3\u3001\u5468\u8fba\u89b3\u5149\u30ac\u30a4\u30c9\u3001\u30b0\u30eb\u30e1\u4f53\u9a13\u3001\u5ba2\u5ba4\u5185\u3067\u306e\u30b9\u30d1\u30c8\u30ea\u30fc\u30c8\u30e1\u30f3\u30c8\u306a\u3069\u306e\u9650\u5b9a\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n\n\n\n<li><strong>\u30c7\u30d1\u30fc\u30c8\uff1a<\/strong> \u7121\u6599\u306e\u304a\u76f4\u3057\u3084\u30ae\u30d5\u30c8\u30e9\u30c3\u30d4\u30f3\u30b0\u3001\u8cb8\u5207\u55b6\u696d\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306a\u3089\u3070\u3001\u7121\u6599\u914d\u9001\u30aa\u30d7\u30b7\u30e7\u30f3\u3084\u3001\u65b0\u4f5c\u3084\u30bb\u30fc\u30eb\u54c1\u306e\u5148\u884c\u8ca9\u58f2\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f53\u9a13\u578b\u306e\u5831\u5968\u3092\u7528\u610f\u3059\u308b\u969b\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u628a\u63e1\u3057\u305f\u4f1a\u54e1\u306e\u597d\u307f\u3092\u53cd\u6620\u3055\u305b\u3001\u4f1a\u54e1\u304c\u4e00\u756a\u3046\u308c\u3057\u3044\u3082\u306e\u3092\u81ea\u5206\u3067\u9078\u3079\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u4f55\u3092\u671b\u3093\u3067\u3044\u308b\u304b\u3092\u5e38\u306b\u5ff5\u982d\u306b\u7f6e\u304d\u306a\u304c\u3089\u3001\u7279\u5178\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u7df4\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5148\u53d6\u308a\u3059\u308b\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5148\u53d6\u308a\u3059\u308b<\/h3>\n\n\n\n<p>64%\u306e\u6d88\u8cbb\u8005\u306f\u3001\u4f01\u696d\u306b\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3066\u307b\u3057\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u304c\u3001\u73fe\u5b9f\u306b\u306f\u305d\u3046\u306a\u3063\u3066\u304a\u3089\u305a\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5927\u591a\u6570\u306e\u4eba<\/a>\u304c\u300c\u4f01\u696d\u306f\u9867\u5ba2\u3092\u305f\u3060\u306e\u6570\u5b57\u6271\u3044\u3057\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u72b6\u6cc1\u3092\u5909\u3048\u308b\u624b\u6bb5\u3068\u3057\u3066\u671f\u5f85\u3055\u308c\u308b\u306e\u304c\u3001\u9867\u5ba2\u3054\u3068\u306b\u7d30\u3084\u304b\u306a\u5bfe\u5fdc\u3092\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5831\u5968\u304c\u5acc\u3044\u306a\u4eba\u306f\u3044\u307e\u305b\u3093\u304c\u3001\u305f\u3060\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u767b\u9332\u8005\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u3001\u304a\u5ba2\u69d8\u3068\u4f01\u696d\u3068\u63a5\u89e6\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u76ee\u7684\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de4bd343543&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de4bd343543\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"264\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-img2.png?w=469\" alt=\"\" class=\"wp-image-14482\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-img2.png 469w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-img2.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-img2.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u4f1a\u54e1\u306e3\u5206\u306e2\u306f\u3001\u56db\u534a\u671f\u306b\u4e00\u5ea6\u304b\u305d\u308c\u4ee5\u4e0b\u306e\u983b\u5ea6\u3067\u3057\u304b\u5831\u5968\u3092\u511f\u9084\u3057\u3066\u3044\u306a\u3044\uff08Salesforce Research\u30012021\u5e74\uff09<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Salesforce\u306e\u8abf\u67fb\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u4f1a\u54e1\u306e3\u5206\u306e2\u8fd1\u304f\u304c\u3001\u56db\u534a\u671f\u306b\u4e00\u5ea6\u304b\u305d\u308c\u4ee5\u4e0b\u306e\u983b\u5ea6\u3067\u3057\u304b\u5831\u5968\u3092\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u539f\u56e0\u306f\u3001\u7279\u5178\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u308f\u304b\u308a\u306b\u304f\u3055\u3084\u4f7f\u3044\u306b\u304f\u3055\u306b\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u306a\u3089\u3082\u3063\u3068\u5229\u7528\u3059\u308b\u304b\u3068\u6d88\u8cbb\u8005\u306b\u8cea\u554f\u3057\u305f\u3068\u3053\u308d\u3001\u300c\u5831\u5968\u304c\u81ea\u52d5\u3067\u9069\u7528\u3055\u308c\u308b\u300d\uff0861%\uff09\u3001\u300c\u5831\u5968\u306e\u72b6\u6cc1\u304c\u7c21\u5358\u306b\u308f\u304b\u308b\u300d\uff0851%\uff09\u3001\u300c\u5229\u7528\u898f\u7d04\u304c\u30b7\u30f3\u30d7\u30eb\u300d\uff0841%\uff09\u306a\u3069\u306e\u56de\u7b54\u304c\u5bc4\u305b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u4fa1\u5024\u306e\u3042\u308b\u5831\u5968\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u3001\u8cfc\u5165\u3057\u305f\u5834\u6240\u3068\u6642\u9593\u3001\u8a95\u751f\u65e5\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u3001\u628a\u63e1\u3057\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u3001\u76f8\u624b\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u306b\u3042\u3063\u305f\u30aa\u30d5\u30a1\u30fc\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3001\u6700\u3082\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u308b\u3068\u304d\u306b\u63d0\u4f9b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">5\u5206\u3067\u89e3\u8aac\uff01\u9867\u5ba2\u3092\u30d5\u30a1\u30f3\u306b\u3059\u308b\u79d8\u8a23<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u52a0\u901f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u52d5\u753b\u3067\u89e3\u8aac<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/how-to-improve-loyalty\/\">\u4eca\u3059\u3050\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta02.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta02.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta02.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u8cfc\u5165\u4ee5\u5916\u306e\u884c\u52d5\u3082\u5831\u5968\u306e\u5bfe\u8c61\u306b\u3059\u308b\">\u8cfc\u5165\u4ee5\u5916\u306e\u884c\u52d5\u3082\u5831\u5968\u306e\u5bfe\u8c61\u306b\u3059\u308b<\/h3>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/connected-shoppers-report\/#report\" target=\"_blank\" rel=\"noreferrer noopener\">\u8cfc\u5165\u4ee5\u5916\u306e\u884c\u52d5\u306b\u3082\u5831\u5968\u3092\u51fa\u3057\u3066\u307b\u3057\u3044<\/a>\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u300c\u305d\u306e\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u306e\u91d1\u984d\u3092\u4f7f\u3063\u3066\u304f\u308c\u305f\u304b\u300d\u3067\u3059\u304c\u3001\u305d\u306e\u5468\u8fba\u306e\u884c\u52d5\u3082\u8a55\u4fa1\u306b\u542b\u3081\u3001\u5831\u5968\u306e\u5bfe\u8c61\u306b\u3059\u308b\u3068\u3044\u3046\u3084\u308a\u65b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306f\u5831\u5968\u3092\u3082\u3089\u3046\u305f\u3081\u306a\u3089\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff0864%\uff09\u3001\u6765\u5e97\uff0847%\uff09\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u306e\u66f8\u304d\u8fbc\u307f\uff0846%\uff09\u3068\u3044\u3063\u305f\u884c\u52d5\u3092\u9032\u3093\u3067\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u300124%\u306e\u6d88\u8cbb\u8005\u306f\u3001\u5831\u916c\u3092\u3082\u3089\u3048\u308b\u306a\u3089<a href=\"https:\/\/www.salesforce.com\/resources\/articles\/social-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306eSNS\u6295\u7a3f\u3092\u3059\u308b<\/a>\uff08\u82f1\u8a9e\uff09\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u500b\u4eba\u306eSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u30d6\u30e9\u30f3\u30c9\u306b\u597d\u610f\u7684\u306a\u6295\u7a3f\u3092\u3057\u3066\u304f\u308c\u308b\u6d88\u8cbb\u8005\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u826f\u3055\u3092\u5e83\u304f\u4f1d\u3048\u308b\u4ee3\u5f01\u8005\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u53e3\u30b3\u30df\u3092\u5927\u304d\u304f\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de4bd3440c9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de4bd3440c9\" class=\"wp-block-image size-thumbnail wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"150\" width=\"150\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-img3.png?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-14483\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>\u6d88\u8cbb\u8005\u306e70%\u306f\u3001\u7279\u5225\u306a\u898b\u8fd4\u308a\u304c\u3042\u308b\u306a\u3089\u81ea\u5206\u306e\u8a95\u751f\u65e5\u306e\u60c5\u5831\u3092\u559c\u3093\u3067\u63d0\u4f9b\u3059\u308b\uff08\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/connected-shoppers-report\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30b7\u30e7\u30c3\u30d1\u30fc\u6700\u65b0\u52d5\u5411<\/a>\u300f\u3001\u7b2c5\u7248\uff09<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u60c5\u5831\u63d0\u4f9b\u306b\u898b\u5408\u3046\u5831\u5968\u3092\u63d0\u793a\u3059\u308b\">\u60c5\u5831\u63d0\u4f9b\u306b\u898b\u5408\u3046\u5831\u5968\u3092\u63d0\u793a\u3059\u308b<\/h3>\n\n\n\n<p>\u4eba\u306f\u8ab0\u3057\u3082\u7279\u5225\u306a\u6271\u3044\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u5927\u534a\u306f\u3001\u7279\u5225\u306a\u898b\u8fd4\u308a\u304c\u3042\u308b\u306a\u3089\u81ea\u5206\u306e\u8a95\u751f\u65e5\uff0870%\uff09\u3001\u96fb\u8a71\u756a\u53f7\uff0852%\uff09\u3001\u670d\u306e\u30b5\u30a4\u30ba\uff0852%\uff09\u3068\u3044\u3063\u305f\u500b\u4eba\u60c5\u5831\u3092\u559c\u3093\u3067\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u3053\u3053\u3092\u3046\u307e\u304f\u5229\u7528\u3059\u308c\u3070\u3001\u6d88\u8cbb\u8005\u304b\u3089\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u76f4\u63a5\u96c6\u3081\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001\u305d\u308c\u3068\u5f15\u304d\u63db\u3048\u306a\u3089\u3001\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3082\u3088\u3044\u3068\u601d\u3048\u308b\u3088\u3046\u306a\u5831\u5968\u3092\u7528\u610f\u3057\u307e\u3059\u3002\u6b21\u306b\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7279\u5178<\/a>\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u6574\u7406\u3057\u3001\u5165\u4f1a\u624b\u7d9a\u304d\u3092\u3059\u308b\u5e97\u54e1\u304c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5185\u5bb9\u3092\u7c21\u5358\u306b\u8aac\u660e\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u6700\u521d\u304b\u3089\u8a73\u3057\u3044\u60c5\u5831\u3092\u805e\u304d\u51fa\u305d\u3046\u3068\u3059\u308b\u306e\u306f\u3001\u7981\u7269\u3067\u3059\u3002\u65b0\u898f\u767b\u9332\u6642\u306b\u306f\u540d\u524d\u3068\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u3001\u6700\u4f4e\u9650\u306e\u60c5\u5831\u3060\u3051\u3092\u63d0\u4f9b\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u5f8c\u306e\u3084\u308a\u53d6\u308a\u3092\u901a\u3058\u3066\u5c11\u3057\u305a\u3064\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u306b\u8ca0\u62c5\u3092\u304b\u3051\u306a\u3044<\/h3>\n\n\n\n<p>\u7d30\u304b\u3044\u5b57\u306e\u8aac\u660e\u3092\u8aad\u3093\u3060\u308a\u3001\u60c5\u5831\u3092\u63a2\u3057\u56de\u3063\u305f\u308a\u3059\u308b\u306e\u304c\u597d\u304d\u306a\u4eba\u306f\u3044\u307e\u305b\u3093\u3002\u4f1a\u54e1\u767b\u9332\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u305f\u308a\u3001\u5831\u5968\u3092\u81ea\u5206\u3067\u8a08\u7b97\u3059\u308b\u5fc5\u8981\u304c\u3042\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u5229\u7528\u8005\u306f\u96e2\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u7279\u5225\u611f\u3092\u4fdd\u3061\u306a\u304c\u3089\u4f7f\u3044\u3084\u3059\u3055\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001AI\u3092\u6d3b\u7528\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u63a5\u70b9\u3067\u306e\u6d3b\u52d5\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u76f8\u624b\u306e\u6d3b\u52d5\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3057\u3066\u3044\u308c\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u6c7a\u6e08\u3067\u3059\u3050\u306b\u5831\u5968\u3092\u5229\u7528\u53ef\u80fd\u306b\u3057\u305f\u308a\u3001\u5e97\u8217\u30ec\u30b8\u306b\u30a2\u30e9\u30fc\u30c8\u3092\u8868\u793a\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6700\u8fd1\u5229\u7528\u306e\u5c11\u306a\u3044\u4f1a\u54e1\u306b\u5bfe\u3057\u3066\u3001\u3042\u3089\u305f\u3081\u3066\u95a2\u5fc3\u3092\u547c\u3073\u8d77\u3053\u3059\u305f\u3081\u306e\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u25b6 <a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-loyalty-program\/\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\uff1f\u7a2e\u985e\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/strong><br><strong>\u25b6 <a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08Loyalty Management\uff09\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/strong><\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Salesforce \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406\u306e\u57fa\u672c<\/h2>\n\t\t\t<p>\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u30ea\u30ef\u30fc\u30c9\u3001\u5272\u5f15\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3066\u7dad\u6301\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u4f5c\u6210\u3092\u5b66\u3073\u307e\u3059\u3002<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/ja\/content\/learn\/modules\/loyalty-management-basics\" target=\"_blank\" rel=\"noreferrer noopener\">\u7121\u6599\u3067\u5b66\u7fd2\u3059\u308b<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+500 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\"><a href=\"https:\/\/trailhead.salesforce.com\/ja\/content\/learn\/modules\/loyalty-management-basics\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406\u306e\u57fa\u672c<\/a><\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u4f7f\u3048\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u73fe\u3059\u308b3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\">\u4f7f\u3048\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u73fe\u3059\u308b3\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u3066\u308b\u4ed5\u639b\u3051\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u7d44\u307f\u8fbc\u3081\u3070\u3001\u3055\u307e\u3056\u307e\u306a\u63a5\u70b9\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u8a08\u3001\u5b9f\u884c\u3001\u7ba1\u7406\u3092\u56f0\u96e3\u306b\u3059\u308b\u306e\u306f\u3001\u5909\u52d5\u8981\u7d20\u306e\u591a\u3055\u3067\u3059\u3002\u9867\u5ba2\u306f\u5546\u54c1\u306e\u95b2\u89a7\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u8cfc\u5165\u3068\u3044\u3063\u305f\u6d3b\u52d5\u3092\u3059\u308b\u969b\u306b\u306f\u3001\u96fb\u8a71\u3001\u5bfe\u9762\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30c3\u30c8\u306a\u3069\u5e73\u5747<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">8\u3064\u306e\u30c1\u30e3\u30cd\u30eb<\/a>\u3092\u5229\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/playbook\/ai-guide\/\">\u305d\u3053\u3067\u5f79\u306b\u7acb\u3064\u306e\u304cAI\u3067\u3059<\/a>\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306b\u306f\u3001<a href=\"https:\/\/www.eweek.com\/artificial-intelligence\/generative-ai-vs-predictive-ai\/\">\u4e88\u6e2cAI<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u5229\u7528\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u76f8\u624b\u306e\u597d\u307f\u3001\u30cb\u30fc\u30ba\u3001\u4fa1\u5024\u89b3\u306b\u3082\u3068\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u5f8c\u306b<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u751f\u6210AI<\/a>\u3092\u5229\u7528\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u306e\u30c7\u30fc\u30bf\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u3084\u3064\u306a\u304c\u308a\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6700\u9069\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u30aa\u30d5\u30a1\u30fc\u3001\u5831\u5968\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002AI\u3092\u5229\u7528\u3059\u308b\u4e00\u756a\u306e\u5229\u70b9\u306f\u3001AI\u304c\u7279\u5178\u3068\u53ce\u76ca\u6027\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8003\u616e\u3057\u3001\u4f01\u696d\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u4f1a\u54e1\u306e\u53cc\u65b9\u304c\u6e80\u8db3\u3059\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u30c7\u30fc\u30bf\u53ce\u96c6\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308c\u3070\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9577\u671f\u7684\u306a\u7dad\u6301\u304c\u7c21\u5358\u306b\u306a\u308a\u3001\u793e\u54e1\u306b\u3068\u3063\u3066\u3082\u30d7\u30ed\u30b0\u30e9\u30e0\u4f1a\u54e1\u306b\u3068\u3063\u3066\u3082\u8ca0\u62c5\u304c\u8efd\u304f\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001<a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/datasheets\/einstein-features-cheat-sheet.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u793e\u5185\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3068AI<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u4f7f\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u53e4\u3073\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u751f\u6210AI\u306f\u3001\u904e\u53bb\u306b\u6210\u679c\u306e\u3042\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u5831\u5968\u3092\u8e0f\u307e\u3048\u3066\u3001\u65b0\u3057\u3044\u30b2\u30fc\u30e0\u7684\u8981\u7d20\u3084\u5b63\u7bc0\u3054\u3068\u306e\u30aa\u30d5\u30a1\u30fc\u30011\u56de\u9650\u308a\u306e\u30aa\u30d5\u30a1\u30fc\u3001\u9650\u5b9a\u306e\u30db\u30ea\u30c7\u30fc\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u63d0\u6848\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u3092\u6d3b\u7528\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3069\u3093\u306a\u7279\u5178\u3092\u5b9f\u73fe\u3057\u3088\u3046\u304b\u3068\u8003\u3048\u308b\u306e\u306f\u30ef\u30af\u30ef\u30af\u3057\u307e\u3059\u304c\u3001\u6700\u521d\u306b\u6c7a\u3081\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u70b9\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2460\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\">\u2460\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a<\/h3>\n\n\n\n<p>\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u4eca\u306e\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/solutions\/industries\/retail\/resources\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u81ea\u5206\u306e\u8208\u5473\u95a2\u5fc3\u306b\u5373\u3057\u305f\u4f53\u9a13<\/a>\uff08\u82f1\u8a9e\uff09\u3068\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3001\u305d\u3057\u3066\u5145\u5b9f\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u306b\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/products\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c7\u30fc\u30bf\u306e\u72b6\u614b\u304c\u826f\u597d<\/a>\u3067\u3042\u308b\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u7b2c\u4e00\u6b69\u3068\u3057\u3066\u3001\u5b9f\u52b9\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u5fc5\u8981\u306a\u306e\u306f\u3001\u793e\u5185\u306e<a href=\"https:\/\/www.salesforce.com\/resources\/guides\/data-strategy-playbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3059\u3079\u3066\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u308b<\/a>\uff08\u82f1\u8a9e\uff09\u3053\u3068\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3057\u3066<a href=\"https:\/\/successjp.salesforce.com\/article\/NAI-000940\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u7d71\u5408\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb<\/a>\u3092\u4f5c\u6210\u3057\u3001\u305d\u306e\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u5168\u793e\u54e1\u304c\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7d99\u7d9a\u7684\u306a\u3084\u308a\u53d6\u308a\u3092\u901a\u3058\u3066\u53ce\u96c6\u3055\u308c\u308b\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3067\u3055\u3089\u306b\u88dc\u5f37\u3057\u307e\u3059\u3002\u305d\u3046\u3057\u3066\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u9867\u5ba2\u3078\u306e\u50cd\u304d\u304b\u3051\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u30aa\u30d5\u30a1\u30fc\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8cea\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u5168\u793e\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5171\u6709\u3059\u308c\u3070\u3001\u3059\u3079\u3066\u306e\u5f93\u696d\u54e1\u304c\u9867\u5ba2\u306e\u300c\u4eca\u300d\u306e\u884c\u52d5\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3082\u3063\u3068\u8c4a\u304b\u3067\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5bc4\u308a\u6dfb\u3046\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u6a5f\u80fd\u306f\u3001\u9867\u5ba2\u306e\u76ee\u306b\u3064\u304b\u306a\u3044\u696d\u52d9\u306e\u52b9\u7387\u5316\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30e1\u30fc\u30eb\u9001\u4fe1\u30a8\u30f3\u30b8\u30f3\u3001\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u3068AI\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u3001\u4e0d\u8981\u306a\u9023\u7d61\u306e\u505c\u6b62\u306a\u3069\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u7387\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2461\u4fe1\u983c\u3068\u900f\u660e\u6027\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\">\u2461\u4fe1\u983c\u3068\u900f\u660e\u6027\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-loyalty-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u571f\u53f0\u306f\u4fe1\u983c\u3067\u3059<\/a>\uff08\u82f1\u8a9e\uff09\u3002\u4f01\u696d\u306f<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/playbook\/ai-guide\/#%e7%ac%ac1%e7%ab%a0\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c7\u30fc\u30bf\u306e\u5b89\u5168\u78ba\u4fdd<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u7d30\u5fc3\u306e\u6ce8\u610f\u3092\u6255\u3044\u3001\u30c7\u30fc\u30bf\u306e\u7528\u9014\u3092\u958b\u793a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/playbook\/ai-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI\u3092\u5229\u7528\u3059\u308b<\/a>\uff08\u82f1\u8a9e\uff09\u5834\u5408\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u793e\u5916\u306b\u51fa\u3055\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u5e38\u306b\u81ea\u793e\u306e\u30b7\u30b9\u30c6\u30e0\u5185\u3067\u7ba1\u7406\u30fb\u4fdd\u8b77\u3057\u3001\u4e00\u822c\u5229\u7528\u306b\u958b\u304b\u308c\u305fAI\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u6d41\u51fa\u3055\u305b\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306fAI\u6d3b\u7528\u3078\u306e\u61f8\u5ff5\u3092\u6255\u62ed\u3057\u3001\u4fe1\u983c\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u7d76\u5bfe\u306b\u5fc5\u8981\u306a\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>AI\u3092\u5c0e\u5165\u3059\u308b\u306b\u3042\u305f\u3063\u3066<a href=\"https:\/\/www.salesforce.com\/jp\/services\/professional-services\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8003\u616e\u3059\u3079\u304d\u3053\u3068\u306f\u591a\u3005\u3042\u308a\u307e\u3059<\/a>\u304c\u3001\u5b89\u5168\u3068\u6210\u529f\u306e\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u9069\u306a\u51fa\u529b\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u3001AI\u306b\u8cea\u554f\u306e\u80cc\u666f\u60c5\u5831\u3092\u7406\u89e3\u3055\u305b\u308b\u3002\u3064\u307e\u308a\u3001AI\u306b\u6295\u5165\u3059\u308b\u8cea\u554f\u6587\uff08\u30d7\u30ed\u30f3\u30d7\u30c8\uff09\u306b\u5206\u6790\u3055\u305b\u305f\u3044\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3001\u8cea\u3001\u7bc4\u56f2\u3092\u542b\u3081\u308b\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306b\u3001\u30d7\u30ed\u30f3\u30d7\u30c8\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u500b\u4eba\u60c5\u5831\u3068\u652f\u6255\u3044\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u7684\u306b\u691c\u51fa\u3057\u3066\u524a\u9664\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u51e6\u7406\u304c\u6e08\u3093\u3060\u3089\u3001AI\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/what-are-large-language-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb<\/a>\u304b\u3089\u30d7\u30ed\u30f3\u30d7\u30c8\u3068\u51fa\u529b\u7d50\u679c\u306e\u4e21\u65b9\u3092\u5fc5\u305a\u524a\u9664\u3059\u308b\u3002<\/li>\n\n\n\n<li>AI\u3092\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u6709\u5bb3\u306a\u56de\u7b54\u3084\u63d0\u6848\u3092\u751f\u307f\u51fa\u3059\u539f\u56e0\u306b\u306a\u308a\u5f97\u308b\u8a00\u8449\uff08\u653b\u6483\u7684\u3001\u7121\u793c\u3001\u4fae\u8fb1\u7684\u3001\u4e0d\u6109\u5feb\u306a\u8868\u73fe\uff09\u3092\u7279\u5b9a\u3057\u3066\u524a\u9664\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u4fe1\u983c\u3092\u5bc4\u305b\u308b\u4f01\u696d\u306b<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/connected-shoppers-report\/#report\" target=\"_blank\" rel=\"noreferrer noopener\">\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u3092\u9032\u3093\u3067\u63d0\u4f9b\u3059\u308b<\/a>\u3060\u3051\u3067\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3001\u305d\u306e\u4f01\u696d\u3092\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u52e7\u3081\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u5f37\u529b\u3067\u900f\u660e\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u6226\u7565\u3068\u3057\u3063\u304b\u308a\u3057\u305fAI\u6226\u7565\u304c\u3042\u308c\u3070\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u3059\u3079\u3066\u306e\u4e2d\u5fc3\u306b\u636e\u3048\u305f\u30d3\u30b8\u30cd\u30b9\u5c55\u958b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u2462\u30c6\u30b9\u30c8\u3068\u5fae\u8abf\u6574\u3067roi\u3092\u3059\u3070\u3084\u304f\u9054\u6210\">\u2462\u30c6\u30b9\u30c8\u3068\u5fae\u8abf\u6574\u3067ROI\u3092\u3059\u3070\u3084\u304f\u9054\u6210<\/h3>\n\n\n\n<p>\u304b\u3064\u3066\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u72ec\u81ea\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u308b\u306b\u306f\u81a8\u5927\u306a\u8cbb\u7528\u3068\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u3044\u3056\u5b8c\u6210\u3057\u3066\u516c\u958b\u3057\u3066\u3082\u6a5f\u80fd\u304c\u53e4\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u4eca\u306e\u6642\u4ee3\u306b\u306f\u3001\u77ac\u6642\u306b\u884c\u52d5\u3057\u3001\u3059\u3070\u3084\u304f\u65b9\u5411\u8ee2\u63db\u3057\u3001\u5e38\u306b\u9032\u5316\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u306e\u597d\u307f\u3084\u7d4c\u6e08\u72b6\u6cc1\u306e\u5f71\u97ff\u3067\u6d88\u8cbb\u884c\u52d5\u3084\u9867\u5ba2\u306e\u671f\u5f85\u304c\u5909\u5316\u3057\u305f\u3068\u304d\u306b\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8abf\u6574\u3059\u308b\u306b\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/form\/marketing\/interactive-customer-journey-map\/?d=blog-body-cta-text3\" target=\"_blank\" rel=\"noreferrer noopener\">\u76f4\u8fd1\u306eROI\u3092\u78ba\u8a8d<\/a>\uff08\u82f1\u8a9e\uff09\u3067\u304d\u308b\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>AI\u3092\u4f7f\u3048\u3070\u3001A\/B\u30c6\u30b9\u30c8\u3084\u591a\u5909\u91cf\u30c6\u30b9\u30c8\u3067\u65b0\u3057\u3044\u65bd\u7b56\u306e\u52b9\u7387\u3084\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u898b\u76f4\u3057\u3084\u5fae\u8abf\u6574\u304c\u3067\u304d\u307e\u3059\u3002\u4f55\u304c\u52b9\u679c\u7684\u3067\u4f55\u304c\u52b9\u679c\u7684\u3067\u306a\u3044\u304b\u3092\u65e9\u3044\u6bb5\u968e\u3067\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u6b21\u306e\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u6a5f\u80fd\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u304c\u4f7f\u3048\u308b\u7bc4\u56f2\u3092\u62e1\u5927\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u5229\u7528\u3055\u308c\u3066\u3044\u306a\u3044\u7279\u5178\u3092\u5ec3\u6b62\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u65b0\u898f\u4f1a\u54e1\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u7279\u5178\u3092\u898b\u6975\u3081\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u65b0\u898f\u9867\u5ba2\u306e\u4e21\u65b9\u306b\u914d\u616e\u3057\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u6e80\u8db3\u3092\u9ad8\u3081\u306a\u304c\u3089\u53ce\u76ca\u6027\u3082\u8ffd\u6c42\u3059\u308b\u7279\u5178\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u7279\u5b9a\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u5f97\u610f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u9577\u304f\u7d9a\u3051\u308b\u305f\u3081\u306b\">\u5f97\u610f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u9577\u304f\u7d9a\u3051\u308b\u305f\u3081\u306b<\/h2>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/retention\/\">5<\/a>\u500d\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u3092\u3064\u306a\u304e\u3068\u3081\u308b\u6709\u610f\u7fa9\u306a\u4f53\u9a13\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306f\u3001\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u5c0f\u58f2\u4f01\u696d\u304c\u6210\u529f\u3092\u53ce\u3081\u308b\u306b\u306f\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u793e\u5185\u30c7\u30fc\u30bf\u3068AI\u3092\u6709\u52b9\u306b\u6d3b\u7528\u3057\u3001\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8cfc\u5165\u8005\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\u3067\u63d0\u4f9b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u65bd\u7b56\u3092\u6253\u3066\u3070\u3001\u9867\u5ba2\u3068\u306e\u7d50\u3073\u4ed8\u304d\u304c\u5f37\u307e\u308a\u3001\u58f2\u4e0a\u3082\u5897\u3048\u307e\u3059\u3002\u3053\u308c\u306f\u4eca\u306e\u7d4c\u6e08\u60c5\u52e2\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u5f37\u307f\u306b\u306a\u308a\u307e\u3059\u3002\u7406\u60f3\u7684\u306a\u306e\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u4f53\u9a13\u578b\u306e\u5831\u5968\u3092\u63d0\u4f9b\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\u9867\u5ba2\u3068\u4f01\u696d\u306b\u3068\u3063\u3066\u5927\u5207\u306a\u3082\u306e\u306f\u4f55\u304b\u3092\u3088\u304f\u8003\u3048\u3066\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u898b\u76f4\u3057\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u301030\u65e5\u9593\u7121\u6599\u3011<br><strong>\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u306e<br>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><strong>Loyalty Management<\/strong>\u3092\u4f7f\u3048\u3070\u8ab0\u3082\u304c\u697d\u3057\u3081\u308b\u9b45\u529b\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u307e\u305a\u306f\u7121\u6599\u3067\u4f53\u9a13\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/signup\/loyalty-management-trial\/?d=blog-body-cta-banner3\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306f\u3053\u3061\u3089<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta03.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta03.png 1268w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta03.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta03.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta03.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-cta03.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>\u203b\u672c\u8a18\u4e8b\u306f\u7c73\u56fd\u3067\u516c\u958b\u3055\u308c\u305f \u201c<a href=\"https:\/\/www.salesforce.com\/resources\/articles\/retail-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">From Predictable to Personalized: Rethinking the Loyalty Experience<\/a>\u201d \u306e\u6284\u8a33\u7248\u3067\u3059\u3002\u672c\u30dd\u30b9\u30c8\u306e\u6b63\u5f0f\u8a00\u8a9e\u306f\u82f1\u8a9e\u3067\u3042\u308a\u3001\u305d\u306e\u5185\u5bb9\u304a\u3088\u3073\u89e3\u91c8\u306b\u3064\u3044\u3066\u306f\u82f1\u8a9e\u304c\u512a\u5148\u3055\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002AI\u306e\u6d78\u900f\u306b\u3088\u3063\u3066\u307e\u3059\u307e\u3059\u9ad8\u5ea6\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u60f3\u50cf\u3068\u5b9f\u73fe\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":175,"featured_media":14456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"666150d36ef04a2096ad0aca2c19b64b","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[8,3,23,241],"sf_content_type":[],"blog":[563,586,615,625],"coauthors":[2],"class_list":["post-14454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-marketing","sf_topic-retail","sf_topic-customer-relationships","blog-customer-relationships","blog-retail","blog-commerce","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853 - Salesforce\u30d6\u30ed\u30b0<\/title>\n<meta name=\"description\" content=\"\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002AI\u306e\u6d78\u900f\u306b\u3088\u3063\u3066\u307e\u3059\u307e\u3059\u9ad8\u5ea6\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u60f3\u50cf\u3068\u5b9f\u73fe\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853\" \/>\n<meta property=\"og:description\" content=\"\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002AI\u306e\u6d78\u900f\u306b\u3088\u3063\u3066\u307e\u3059\u307e\u3059\u9ad8\u5ea6\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u60f3\u50cf\u3068\u5b9f\u73fe\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SalesforceJapan\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-05T05:10:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T02:55:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1143\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce Japan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002AI\u306e\u6d78\u900f\u306b\u3088\u3063\u3066\u307e\u3059\u307e\u3059\u9ad8\u5ea6\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u60f3\u50cf\u3068\u5b9f\u73fe\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"twitter:creator\" content=\"@SalesforceJapan\" \/>\n<meta name=\"twitter:site\" content=\"@SalesforceJapan\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"20\u5206\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce Japan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e101fbd0dac3f74496c9be4bf0706db2\"}],\"headline\":\"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853\",\"datePublished\":\"2024-09-05T05:10:35+00:00\",\"dateModified\":\"2025-09-02T02:55:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/\"},\"wordCount\":49,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png\",\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/\",\"name\":\"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853 - Salesforce\u30d6\u30ed\u30b0\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png\",\"datePublished\":\"2024-09-05T05:10:35+00:00\",\"dateModified\":\"2025-09-02T02:55:16+00:00\",\"description\":\"\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002AI\u306e\u6d78\u900f\u306b\u3088\u3063\u3066\u307e\u3059\u307e\u3059\u9ad8\u5ea6\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u60f3\u50cf\u3068\u5b9f\u73fe\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png\",\"width\":1143,\"height\":627,\"caption\":\"\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/jp\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#organization\"},\"alternateName\":\"Salesforce\u30d6\u30ed\u30b0\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/jp\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#organization\",\"name\":\"Salesforce Japan\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png\",\"width\":300,\"height\":300,\"caption\":\"Salesforce Japan\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SalesforceJapan\",\"https:\/\/x.com\/SalesforceJapan\",\"https:\/\/www.linkedin.com\/company\/salesforce\/posts\/\",\"https:\/\/www.youtube.com\/channel\/UCEWplP9qrhNjXVggK5W5CvA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e101fbd0dac3f74496c9be4bf0706db2\",\"name\":\"Salesforce Japan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/357a09de16a941635c5a68cdfb8cbbdd\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Japan\"},\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/author\/salesforce-japan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853 - Salesforce\u30d6\u30ed\u30b0","description":"\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002AI\u306e\u6d78\u900f\u306b\u3088\u3063\u3066\u307e\u3059\u307e\u3059\u9ad8\u5ea6\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u60f3\u50cf\u3068\u5b9f\u73fe\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"ja_JP","og_type":"article","og_title":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853","og_description":"\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002AI\u306e\u6d78\u900f\u306b\u3088\u3063\u3066\u307e\u3059\u307e\u3059\u9ad8\u5ea6\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u60f3\u50cf\u3068\u5b9f\u73fe\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/SalesforceJapan","article_published_time":"2024-09-05T05:10:35+00:00","article_modified_time":"2025-09-02T02:55:16+00:00","og_image":[{"width":1143,"height":627,"url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png","type":"image\/png"}],"author":"Salesforce Japan","twitter_card":"summary_large_image","twitter_description":"\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002AI\u306e\u6d78\u900f\u306b\u3088\u3063\u3066\u307e\u3059\u307e\u3059\u9ad8\u5ea6\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u60f3\u50cf\u3068\u5b9f\u73fe\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002","twitter_creator":"@SalesforceJapan","twitter_site":"@SalesforceJapan","twitter_misc":{"\u57f7\u7b46\u8005":"","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"20\u5206","Written by":"Salesforce Japan"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e101fbd0dac3f74496c9be4bf0706db2"}],"headline":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853","datePublished":"2024-09-05T05:10:35+00:00","dateModified":"2025-09-02T02:55:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/"},"wordCount":49,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png","inLanguage":"ja","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/","url":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/","name":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853 - Salesforce\u30d6\u30ed\u30b0","isPartOf":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png","datePublished":"2024-09-05T05:10:35+00:00","dateModified":"2025-09-02T02:55:16+00:00","description":"\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u6709\u52b9\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002AI\u306e\u6d78\u900f\u306b\u3088\u3063\u3066\u307e\u3059\u307e\u3059\u9ad8\u5ea6\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u60f3\u50cf\u3068\u5b9f\u73fe\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#primaryimage","url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png","contentUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png","width":1143,"height":627,"caption":"\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/jp\/blog\/retail-loyalty-programs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/jp\/blog\/"},{"@type":"ListItem","position":2,"name":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5275\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8853"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#website","url":"https:\/\/www.salesforce.com\/jp\/blog\/","name":"Salesforce","description":"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3","publisher":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#organization"},"alternateName":"Salesforce\u30d6\u30ed\u30b0","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/jp\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#organization","name":"Salesforce Japan","url":"https:\/\/www.salesforce.com\/jp\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png","contentUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png","width":300,"height":300,"caption":"Salesforce Japan"},"image":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SalesforceJapan","https:\/\/x.com\/SalesforceJapan","https:\/\/www.linkedin.com\/company\/salesforce\/posts\/","https:\/\/www.youtube.com\/channel\/UCEWplP9qrhNjXVggK5W5CvA"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e101fbd0dac3f74496c9be4bf0706db2","name":"Salesforce Japan","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/357a09de16a941635c5a68cdfb8cbbdd","url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Japan"},"url":"https:\/\/www.salesforce.com\/jp\/blog\/author\/salesforce-japan\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/retail-loyalty-programs-main.png","distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/jp\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts\/14454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/comments?post=14454"}],"version-history":[{"count":25,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts\/14454\/revisions"}],"predecessor-version":[{"id":15011,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts\/14454\/revisions\/15011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/media\/14456"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/media?parent=14454"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/sf_topic?post=14454"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/sf_content_type?post=14454"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/blog?post=14454"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/coauthors?post=14454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}