{"id":14598,"date":"2024-09-03T15:57:41","date_gmt":"2024-09-03T06:57:41","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=14598"},"modified":"2025-09-01T17:41:04","modified_gmt":"2025-09-01T08:41:04","slug":"holiday-shopping-predictions-2","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/holiday-shopping-predictions-2\/","title":{"rendered":"\u5e74\u672b\u5546\u6226\u3092\u52dd\u3061\u629c\u304f5\u3064\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3002\u6d88\u8cbb\u8005\u304c\u4eca\u5e74\u91cd\u8996\u3057\u3066\u3044\u308b\u3082\u306e\u306f\uff1f"},"content":{"rendered":"\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u5e74\u521d\u304b\u3089\u7bc0\u7d04\u3092\u610f\u8b58\u3057\u3001\u5927\u304d\u306a\u8cb7\u3044\u7269\u3092\u63a7\u3048\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u306e4\u5e74\u9593\u306e\u7d4c\u6e08\u4e0d\u5b89\u306b\u3082\u8010\u3048\u3066\u304d\u305f\u6d88\u8cbb\u8005\u304c\u3001\u4eca\u307e\u3055\u306b\u96e3\u3057\u3044\u5c40\u9762\u306b\u7acb\u305f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6301\u7d9a\u7684\u306a\u30a4\u30f3\u30d5\u30ec\u3084\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u8ab2\u984c\u306b\u3088\u308a\u3001\u4e16\u754c\u4e2d\u306e\u6d88\u8cbb\u8005\u306f\u591a\u304f\u306e\u8a66\u7df4\u3092\u7d4c\u9a13\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306e\u652f\u51fa\u306f\u5897\u3048\u3001\u8cfc\u5165\u306f\u6e1b\u308a\u3001\u4fa1\u5024\u3092\u6c42\u3081\u308b\u4e2d\u3001\u4eca\u5e74\u306e\u5e74\u672b\u5546\u6226\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u308f\u308b\u306e\u304b\u3001\u73fe\u6642\u70b9\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c7\u30fc\u30bf\u3092\u8abf\u3079\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u5c0f\u58f2\u696d\u754c\u306e\u305f\u3081\u306e\u5e74\u672b\u5546\u6226 \u50be\u5411\u3068\u5bfe\u7b56<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3068 AI \u3067<br>\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092<br>\u7bc9\u304f\u305f\u3081\u306e\uff14\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/industries\/retail\/holiday-readiness-guide-2023\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta01.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta01.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-\u6570\u5b57\u306e\u88cf\u306b\u3042\u308b\u3082\u306e\u306f\u4f55\u304b\" data-level=\"2\">\u6570\u5b57\u306e\u88cf\u306b\u3042\u308b\u3082\u306e\u306f\u4f55\u304b<\/a><\/li><li><a href=\"#chinese-shopping-apps\" data-level=\"2\">\u5e74\u672b\u5546\u6226\u4e88\u6e2c<\/a><ul><li><a href=\"#h-1-\u4e2d\u56fd\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u304c\u30b7\u30a7\u30a2\u3092\u596a\u3046\" data-level=\"3\">1\uff0e\u4e2d\u56fd\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u304c\u30b7\u30a7\u30a2\u3092\u596a\u3046<\/a><\/li><li><a href=\"#middle-mile-shipping\" data-level=\"3\">2\uff0e\u30df\u30c9\u30eb\u30de\u30a4\u30eb\u7269\u6d41\u304c\u5229\u76ca\u7387\u3092\u5727\u8feb\u3059\u308b<\/a><\/li><li><a href=\"#shoppers-embrace-ai-to-search\" data-level=\"3\">3\uff0e\u6d88\u8cbb\u8005\u306f\u30ae\u30d5\u30c8\u9078\u3073\u306b\u306bAI\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3059\u308b<\/a><\/li><li><a href=\"#Black-Friday-Becomes-Cyber\" data-level=\"3\">4\uff0e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u30b5\u30a4\u30d0\u30fc\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u306a\u308b<\/a><\/li><li><a href=\"#retailers-tap-loyal-shoppers\" data-level=\"3\">5\uff0e\u30b3\u30b9\u30c8\u9ad8\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u300c\u5fe0\u5b9f\u306a\u8cb7\u3044\u7269\u5ba2\u300d\u3092\u610f\u8b58\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#h-\u5e74\u672b\u5546\u6226\u306e\u4e88\u6e2c\u304c\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u4f55\u3092\u610f\u5473\u3059\u308b\u304b\" data-level=\"2\">\u5e74\u672b\u5546\u6226\u306e\u4e88\u6e2c\u304c\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u4f55\u3092\u610f\u5473\u3059\u308b\u304b<\/a><ul><li><a href=\"#h-2024\u5e74\u306e\u5e74\u672b\u5546\u6226\u306e\u50be\u5411\u306f-5\u3064\u306e\u4e88\u6e2c\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\" data-level=\"3\">2024\u5e74\u306e\u5e74\u672b\u5546\u6226\u306e\u50be\u5411\u306f\uff1f5\u3064\u306e\u4e88\u6e2c\u3068\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6570\u5b57\u306e\u88cf\u306b\u3042\u308b\u3082\u306e\u306f\u4f55\u304b\"><strong>\u6570\u5b57\u306e\u88cf\u306b\u3042\u308b\u3082\u306e\u306f\u4f55\u304b<\/strong><\/h2>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306f\u3001<a href=\"https:\/\/www.reuters.com\/markets\/global-debt-hits-record-307-trillion-debt-ratios-climb-iif-2023-09-19\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ca0\u50b5\u306f\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059<\/a>\uff08\u82f1\u8a9e\uff09\u3002Salesforce\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u306e37\uff05\u304c\u30011\u5e74\u524d\u3088\u308a\u3082\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u300132\uff05\u306fBNPL\u306a\u3069\u306e\u4ee3\u66ff\u30af\u30ec\u30b8\u30c3\u30c8\u30b5\u30fc\u30d3\u30b9\u3092\u983b\u7e41\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u6d88\u8cbb\u8005\u306e43\uff05\u304c2023\u5e74\u3068\u6bd4\u3079\u3066\u3088\u308a\u591a\u304f\u306e\u8ca0\u50b5\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3042\u308b\u6240\u5f97\u5c64\u306b\u9650\u3063\u305f\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u3042\u3089\u3086\u308b\u6d88\u8cbb\u8005\u304c\u6628\u5e74\u3088\u308a\u30af\u30ec\u30b8\u30c3\u30c8\u67a0\u3092\u591a\u304f\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u3078\u306e\u4f9d\u5b58\u5ea6\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u304b\u3089\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/shopping-index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u306e\u8cfc\u8cb7\u6307\u6a19<\/a>\u306b\u3088\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u91cf\u306f2022\u5e74\u4ee5\u964d\u6e1b\u5c11\u3057\u3066\u304a\u308a\u3001\u4eca\u5e74\u7b2c1\u56db\u534a\u671f\u306f\u524d\u5e74\u6bd4\u30672\uff05\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002\u5b9f\u969b\u3001\u6d88\u8cbb\u8005\u306e47\uff05\u304c\u8cfc\u5165\u984d\u306f\u540c\u3058\u3060\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u304c\u300140\uff05\u306f\u6628\u5e74\u3068\u6bd4\u3079\u3066\u8cfc\u5165\u984d\u304c\u6e1b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u5165\u3059\u308b\u5834\u5408\u306f\u3001\u4e0b\u53d6\u308a\u3084\u5272\u5f15\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\u3092\u63a2\u3057\u3066\u3044\u307e\u3059\u3002\u4fa1\u683c\u306b\u3088\u308b\u59a5\u5354\u306f\u3057\u306a\u3044\u3068\u7b54\u3048\u305f\u6d88\u8cbb\u8005\u306f\u308f\u305a\u304b15\uff05\u3067\u3057\u305f\u3002\u6d88\u8cbb\u8005\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u6b8b\u9ad8\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u30a4\u30f3\u30d5\u30ec\u3092\u9ad8\u91d1\u5229\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u306b\u8ee2\u5ac1\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n<div 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href=\"https:\/\/www.salesforce.com\/blog\/retail-pricing-with-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9b45\u529b\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u5272\u5f15\u6226\u7565<\/a>\uff08\u82f1\u8a9e\uff09\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002\u7279\u5225\u4fa1\u683c\u304c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u307e\u3067\u5b9f\u65bd\u3055\u308c\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u8cb7\u3044\u7269\u5ba2\u3001\u7279\u306b<a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/retail-holiday-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u767b\u9332\u3057\u3066\u3044\u308b\u8cb7\u3044\u7269\u5ba2<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u4e8b\u524d\u306b\u544a\u77e5\u3057\u3001\u5272\u5f15\u3092\u5f85\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"middle-mile-shipping\"><strong>2\uff0e\u30df\u30c9\u30eb\u30de\u30a4\u30eb\u7269\u6d41\u304c\u5229\u76ca\u7387\u3092\u5727\u8feb\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>2020\u5e74\u306e<a href=\"https:\/\/www.gartner.com\/en\/supply-chain\/insights\/power-of-the-profession-blog\/shippageddon-and-the-challenge-of-holiday-season-2020\" target=\"_blank\" rel=\"noreferrer noopener\">#Shipageddon<\/a>\u306f\u9060\u3044\u904e\u53bb\u306e\u51fa\u6765\u4e8b\u306b\u611f\u3058\u3089\u308c\u307e\u3059\u304c\u3001\u4eca\u5e74\u306f\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u306b\u95a2\u3059\u308b\u4e0d\u5b89\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30de\u30a4\u30eb\u3084\u30e9\u30b9\u30c8\u30de\u30a4\u30eb\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4eca\u5e74\u306f\u30df\u30c9\u30eb\u30de\u30a4\u30eb\u3068\u30e9\u30b9\u30c8\u30de\u30a4\u30eb\u306e\u4e21\u65b9\u306b\u5f71\u97ff\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reuters.com\/business\/energy\/oil-nudges-higher-after-saudi-arabia-hikes-prices-2024-05-06\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7d05\u6d77\u3067\u306e\u30d5\u30fc\u30b7\u6d3e\u306e\u653b\u6483\u3068\u539f\u6cb9\u4fa1\u683c\u306e\u9ad8\u9a30<\/a>\uff08\u82f1\u8a9e\uff09\u306f\u3001\u4e16\u754c\u7684\u306a\u30b3\u30f3\u30c6\u30ca\u30b3\u30b9\u30c8\u306e\u4e0a\u6607\u3092\u3082\u305f\u3089\u3057\u3001\u4eca\u5e74\u524d\u534a\u306e\u30df\u30c9\u30eb\u30de\u30a4\u30eb\u306e\u30a4\u30f3\u30d5\u30e9\u306b\u8ca0\u62c5\u3092\u304b\u3051\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001<a href=\"https:\/\/www.pbs.org\/newshour\/nation\/how-baltimores-key-bridge-collapse-will-affect-supply-chains-and-the-economy\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d5\u30e9\u30f3\u30b7\u30b9\u30b9\u30b3\u30c3\u30c8\u30ad\u30fc\u6a4b\u306e\u5d29\u843d<\/a>\uff08\u82f1\u8a9e\uff09\u3084<a href=\"https:\/\/www.supplychaindive.com\/news\/us-postal-service-consolidator-changes-louis-dejoy-letter\/715126\/?utm_source=Sailthru&amp;utm_medium=email&amp;utm_campaign=Issue:%202024-05-06%20Supply%20Chain%20Dive%20%5Bissue:61754%5D&amp;utm_term=Supply%20Chain%20Dive\" target=\"_blank\" rel=\"noreferrer noopener\">\u914d\u9001\u30b3\u30b9\u30c8\u306e\u9ad8\u9a30<\/a>\uff08\u82f1\u8a9e\uff09\u306a\u3069\u3001\u30e9\u30b9\u30c8\u30de\u30a4\u30eb\u306e\u8ab2\u984c\u3082\u5c71\u7a4d\u307f\u3067\u3001\u914d\u9001\u6642\u9593\u306e\u9045\u5ef6\u3084\u5c0f\u58f2\u696d\u8005\u306e\u7d4c\u8cbb\u5897\u52a0\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u5c0f\u58f2\u4f01\u696d\u306f\u3001\u914d\u9001\u8cbb\u7528\u3092\u6d88\u8cbb\u8005\u306b\u8ee2\u5ac1\u3057\u306a\u3044\u3088\u3046\u52aa\u3081\u308b\u3079\u304d\u3067\u3059\u3002\u9001\u6599\u7121\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u6d88\u8cbb\u8005\u304c\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u304b\u3089\u8cfc\u5165\u3059\u308b\u7406\u7531\u306e\u30c8\u30c3\u30d73\u306b\u5165\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4eca\u5e74\u306f\u6d88\u8cbb\u8005\u304c\u914d\u9001\u6642\u9593\u3084\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3088\u308a\u3082\u30b3\u30b9\u30c8\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u696d\u754c\u306b\u3068\u3063\u3066\u5272\u5f15\u3084\u9001\u6599\u7121\u6599\u306f\u6700\u4f4e\u9650\u306e\u6761\u4ef6\u3067\u3059\u3002\u5b9f\u969b\u3001\u534a\u6570\u4ee5\u4e0a\u306e\u8cb7\u3044\u7269\u5ba2\u304c\u3001\u914d\u9001\u6599\u304c\u7121\u6599\u3067\u3042\u308c\u3070\u3001\u5e97\u8217\u3088\u308a\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u304c\u30df\u30c9\u30eb\u30de\u30a4\u30eb\u306b\u304b\u3051\u308b\u7d4c\u8cbb\u306f\u524d\u5e74\u6bd497\uff05\u5897\u306e1970\u5104\u30c9\u30eb\u3092\u8ffd\u52a0\u3067\u8cbb\u3084\u3059\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div 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class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">BtoB\u3082BtoC\u3082<br>E\u30b3\u30de\u30fc\u30b9\u4f53\u9a13\u3092\u5411\u4e0a\u3057\u3066\u3001\u53ce\u76ca\u5411\u4e0a\u3068\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u5b9f\u73fe<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">E\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b<strong>Commerce Cloud<\/strong>\u3092\u5b9f\u969b\u306e\u64cd\u4f5c\u3068\u89e3\u8aac\u3092\u4ea4\u3048\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/commerce\/commerce-cloud-overview-demo\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u30c7\u30e2\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"433\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta02.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta02.png 597w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta02.png?w=300&amp;h=218 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta02.png?w=150&amp;h=109 150w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shoppers-embrace-ai-to-search\"><strong>3\uff0e\u6d88\u8cbb\u8005\u306f\u30ae\u30d5\u30c8\u9078\u3073\u306b\u306bAI\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u3053\u3053\u4f55\u5e74\u3082\u306e\u9593\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3084\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306f\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u5546\u54c1\u767a\u898b\u3084\u554f\u984c\u89e3\u6c7a\u3092\u3088\u308a\u8fc5\u901f\u304b\u3064\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3082\u306e\u306b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8005\u3082\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6628\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u306e17\uff05\u304cAI\uff08\u4e88\u6e2c\u578b\u3068\u751f\u6210\u578b\u306e\u4e21\u65b9\uff09\u306e\u5f71\u97ff\u3092\u53d7\u3051\u305f\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3082\u3042\u308a\u300111\u6708\u306812\u6708\u306e\u5168\u4e16\u754c\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30fc\u30eb\u30b9\u306e\u5408\u8a08\u306f\u3001\u7dcf\u984d1\u51049900\u4e07\u30c9\u30eb\u306b\u4e0a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4eca\u5e74\u3001\u6d88\u8cbb\u8005\u306f\u9069\u6b63\u4fa1\u683c\u3067\u9069\u5207\u306a\u30ae\u30d5\u30c8\u3092\u63a2\u3059\u305f\u3081\u306b\u307e\u3059\u307e\u3059AI\u3092\u6d3b\u7528\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u5b9f\u969b\u3001\u8abf\u67fb\u5bfe\u8c61\u3068\u306a\u3063\u305f\u6d88\u8cbb\u8005\u306e53\uff05\u304c\u3001\u5b8c\u74a7\u306a\u30d7\u30ec\u30bc\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u751f\u6210AI\u3092\u4f7f\u3046\u3053\u3068\u306b\u8208\u5473\u304c\u3042\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306f\u3001\u5927\u624b\u30c6\u30c3\u30af\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u304a\u304b\u3052\u3067\u3001\u751f\u6210AI\u691c\u7d22\u306f\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u3084\u4f53\u9a13\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u305d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001Google\u304c\u751f\u6210AI\u3092\u691c\u7d22\u30c4\u30fc\u30eb\u306b\u642d\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u691c\u7d22\u3059\u308b\u969b\u3001\u3088\u308a\u4f1a\u8a71\u7684\u306a\u65b9\u6cd5\u3092\u4f7f\u3063\u3066\u884c\u52d5\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5c0f\u58f2\u696d\u8005\u3082\u81ea\u793e\u306eWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u3067\u306a\u304f\u81ea\u7136\u30d7\u30ed\u30f3\u30d7\u30c8\u3067\u306e\u691c\u7d22\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br><a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2024\/04\/11\/instacart-harnesses-generative-ai-to-revolutionize-grocery-delivery-experience\/?sh=20e7fd641264\" target=\"_blank\" rel=\"noreferrer noopener\">Instacart<\/a>\uff08\u82f1\u8a9e\uff09\u306e\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u3059\u3067\u306b\u751f\u6210AI\u3092\u691c\u7d22\u6a5f\u80fd\u306b\u7d44\u307f\u8fbc\u3093\u3067\u304a\u308a\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u3088\u308a\u81ea\u7136\u3067\u76f4\u611f\u7684\u306a\u3082\u306e\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u6d88\u8cbb\u8005\u306e53\uff05\u304c\u3001\u5b8c\u74a7\u306a\u30d7\u30ec\u30bc\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u751f\u6210AI\u3092\u4f7f\u3046\u3053\u3068\u306b\u8208\u5473\u304c\u3042\u308b<\/strong><\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li 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class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/shopping-index-retail-data-cta03.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/shopping-index-retail-data-cta03.png 650w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/shopping-index-retail-data-cta03.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/shopping-index-retail-data-cta03.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta01.png?w=600\" alt=\"\" class=\"wp-image-15447\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta01.png 600w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta01.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta01.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2024\u5e74\u306e\u5e74\u672b\u5546\u6226\u306e\u50be\u5411\u306f-5\u3064\u306e\u4e88\u6e2c\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\"><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/retail-holiday-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">2024\u5e74\u306e\u5e74\u672b\u5546\u6226\u306e\u50be\u5411\u306f\uff1f5\u3064\u306e\u4e88\u6e2c\u3068\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/holiday-ecommerce-success-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2021\/10\/Holiday_Ecommerce.jpg?strip=all&#038;quality=95\" alt=\"\" style=\"aspect-ratio:16\/9;object-fit:cover\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/04\/GettyImages-1202231699-1.jpg_draft_1.jpeg\" alt=\"\" style=\"aspect-ratio:16\/9;object-fit:cover\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u4e16\u754c\u5c0f\u58f2\u5e02\u5834\u304b\u3089\u307f\u308b2024\u5e74\u5f8c\u534a\u306e\u6d88\u8cbb\u8005\u52d5\u5411\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\"><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/shopping-index-retail-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e16\u754c\u5c0f\u58f2\u5e02\u5834\u304b\u3089\u307f\u308b2024\u5e74\u5f8c\u534a\u306e\u6d88\u8cbb\u8005\u52d5\u5411\u3068\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/?d=blog-body-cta-banner3\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"406\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta.png?w=722\" alt=\"\" class=\"wp-image-15397\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta.png 722w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u77e5\u3063\u3066\u304a\u304d\u305f\u3044-\u9867\u5ba2\u306e\u6700\u65b0\u60c5\u5831\"><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u77e5\u3063\u3066\u304a\u304d\u305f\u3044 \u9867\u5ba2\u306e\u6700\u65b0\u60c5\u5831<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u203b\u672c\u8a18\u4e8b\u306f\u7c73\u56fd\u3067\u516c\u958b\u3055\u308c\u305f \u201c<a href=\"https:\/\/www.salesforce.com\/blog\/holiday-shopping-predictions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check Out Our 2024 Holiday Shopping Predictions<\/a>\u201d \u306e\u6284\u8a33\u7248\u3067\u3059\u3002\u672c\u30dd\u30b9\u30c8\u306e\u6b63\u5f0f\u8a00\u8a9e\u306f\u82f1\u8a9e\u3067\u3042\u308a\u3001\u305d\u306e\u5185\u5bb9\u304a\u3088\u3073\u89e3\u91c8\u306b\u3064\u3044\u3066\u306f\u82f1\u8a9e\u304c\u512a\u5148\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce\u306e\u4e88\u6e2c\u306b\u3088\u308b\u3068\u3001\u4eca\u5e74\u306e\u5e74\u672b\u5546\u6226\u306f\u6d88\u8cbb\u8005\u3068\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u4e00\u5c64\u306e\u6311\u6226\u306e\u5e74\u306b\u306a\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308b5\u3064\u306e\u4e88\u6e2c\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":295,"featured_media":14595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ba675e81370e48ae9772c196b6ab8674","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[8,29,22,3,23,298,272,289,286],"sf_content_type":[],"blog":[631,701,698,690,681,656,625,615,586],"coauthors":[535],"class_list":["post-14598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-customer-experience","sf_topic-holiday-readiness","sf_topic-marketing","sf_topic-retail","sf_topic-service","sf_topic-mobile-advertising","sf_topic-sales-strategy","sf_topic-retail-insights","blog-service","blog-sales-strategy","blog-retail-insights","blog-mobile-advertising","blog-holiday-readiness","blog-customer-experience","blog-marketing","blog-commerce","blog-retail"],"yoast_head":"<!-- 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