{"id":14624,"date":"2025-08-08T10:56:29","date_gmt":"2025-08-08T01:56:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=14624"},"modified":"2025-08-08T11:07:21","modified_gmt":"2025-08-08T02:07:21","slug":"jp-pest-analysis","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-pest-analysis\/","title":{"rendered":"PEST\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u3084\u308a\u65b9\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4e8b\u4f8b\u3064\u304d\u3067\u89e3\u8aac"},"content":{"rendered":"\n<p>\u4e8b\u696d\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u308b\u969b\u3001\u300c\u5916\u90e8\u74b0\u5883\u3092\u3069\u3046\u5206\u6790\u3059\u308c\u3070\u3044\u3044\u306e\u3060\u308d\u3046\uff1f\u300d\u300c\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u305b\u3093\u304b\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u300cPEST\u5206\u6790\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>PEST\u5206\u6790\u3068\u306f\u3001\u653f\u6cbb\uff08Politics\uff09\u30fb\u7d4c\u6e08\uff08Economics\uff09\u30fb\u793e\u4f1a\uff08Society\uff09\u30fb\u6280\u8853\uff08Technology\uff09\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u55b6\u696d\u6226\u7565\u306a\u3069\u4e8b\u696d\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001PEST\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58\u306f\u3082\u3061\u308d\u3093\u3001\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\u3001\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u307e\u3067\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u6700\u5f8c\u307e\u3067\u8aad\u3081\u3070\u3001\u3042\u306a\u305f\u3082\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u8aac\u5f97\u529b\u306e\u3042\u308b\u5916\u90e8\u74b0\u5883\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u6226\u7565\u7acb\u6848\u306e\u7b2c\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790\u3068\u3042\u308f\u305b\u3066\u3001\u300c\u5206\u6790\u7d50\u679c\u3092\u5b9f\u969b\u306b\u3069\u3093\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u843d\u3068\u3057\u8fbc\u3080\u304b\u300d\u306b\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u3093\u306a\u3068\u304d\u306b\u5f79\u7acb\u3064\u306e\u304c\u3001\u300e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580\u30ef\u30fc\u30af\u30d6\u30c3\u30af\u300f\u3067\u3059\u3002\u5e02\u5834\u7406\u89e3\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u8a08\u30fb\u30c1\u30e3\u30cd\u30eb\u9078\u5b9a\u30fb\u55b6\u696d\u9023\u643a\u306a\u3069\u3001PEST\u5206\u6790\u3092\u8e0f\u307e\u3048\u3066\u6b21\u306b\u4f55\u3092\u8003\u3048\u308b\u3079\u304d\u304b\u3092\u69cb\u9020\u7684\u306b\u5b66\u3079\u308b\u5185\u5bb9\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u6226\u7565\u306e\u5b9f\u884c\u30d5\u30a7\u30fc\u30ba\u306b\u8e0f\u307f\u51fa\u3059\u305f\u3081\u306e\u9053\u3057\u308b\u3079\u3068\u306a\u308b\u8cc7\u6599\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3068\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u21d2<a 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decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/marketing-workbook-ogp.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/marketing-workbook-ogp.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/marketing-workbook-ogp.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/marketing-workbook-ogp.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-pest\u5206\u6790\u3068\u306f-\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" data-level=\"2\">PEST\u5206\u6790\u3068\u306f\u3001\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/li><li><a href=\"#h-pest\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\" data-level=\"2\">PEST\u5206\u6790\u3092\u884c\u3046\u76ee\u7684<\/a><\/li><li><a href=\"#h-pest\u5206\u6790\u306e\u3084\u308a\u65b9-\u5177\u4f53\u4f8b\u3064\u304d\" data-level=\"2\">PEST\u5206\u6790\u306e\u3084\u308a\u65b9\u3010\u5177\u4f53\u4f8b\u3064\u304d\u3011<\/a><\/li><li><a href=\"#h-pest\u5206\u6790\u306e\u30b3\u30c4\" data-level=\"2\">PEST\u5206\u6790\u306e\u30b3\u30c4<\/a><\/li><li><a href=\"#h-pest\u5206\u6790\u3092\u88dc\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af-3c\u5206\u6790-swot\u5206\u6790-4p\u5206\u6790-\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\" 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https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img01.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">4\u3064\u306e\u8996\u70b9<\/th><th>\u5177\u4f53\u7684\u306a\u5206\u6790\u9805\u76ee\u4f8b<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u653f\u6cbb\uff08Politics\uff09<\/td><td>\u30fb\u56fd\u5185\u653f\u7b56\u306e\u898b\u76f4\u3057\u3084\u65b0\u898f\u7b56\u5b9a<br>\u30fb\u6cd5\u5f8b\u306e\u898f\u5236\u5f37\u5316\u3001\u7de9\u548c<br>\u30fb\u5916\u4ea4\u95a2\u4fc2\u306e\u52d5\u5411<br>\u30fb\u5e02\u6c11\u56e3\u4f53\u3084\u56fd\u6c11\u306e\u52d5\u5411<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u7d4c\u6e08\uff08Economics\uff09<\/td><td>\u30fb\u666f\u6c17\u52d5\u5411<br>\u30fb\u70ba\u66ff\u76f8\u5834<br>\u30fb\u91d1\u5229\u5909\u52d5<br>\u30fb\u7d4c\u6e08\u6210\u9577\u7387<br>\u30fb\u5931\u696d\u7387\u3084\u9271\u5de5\u696d\u6307\u6570\u306a\u3069\u306e\u6307\u6570\u5909\u52d5<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u793e\u4f1a\uff08Society\uff09<\/td><td>\u30fb\u4eba\u53e3\u52d5\u614b\u3001\u4e16\u5e2f\u6570\u306e\u5909\u52d5<br>\u30fb\u6559\u80b2\u554f\u984c<br>\u30fb\u72af\u7f6a\u50be\u5411<br>\u30fb\u5065\u5eb7\u554f\u984c<br>\u30fb\u74b0\u5883\u554f\u984c<br>\u30fb\u6587\u5316\u7684\u554f\u984c\u3001\u52d5\u5411<br>\u30fb\u66ae\u3089\u3057\u306e\u5909\u5316<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6280\u8853\uff08Technology\uff09<\/td><td>\u30fb\u6280\u8853\u9769\u65b0<br>\u30fb\u7279\u8a31\u306e\u53d6\u5f97\u50be\u5411<br>\u30fb\u6295\u8cc7\u52d5\u5411<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u5916\u90e8\u74b0\u5883\u5206\u6790\u306e\u7a2e\u985e<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306f\u5927\u304d\u306a\u8996\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u3001\u81ea\u793e\u306b\u9593\u63a5\u7684\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u5916\u90e8\u74b0\u5883\u5206\u6790\u306b\u7279\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u5206\u6790\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b2\u7a2e\u985e\u306b\u5206\u985e\u3055\u308c\u3001\u305d\u308c\u305e\u308c\u7279\u5fb4\u3068\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u5916\u90e8\u74b0\u5883\u5206\u6790\u306e\u7a2e\u985e<\/th><th>\u7279\u5fb4<\/th><th>\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790<\/td><td>\u81ea\u793e\u306b\u9593\u63a5\u7684\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b<\/td><td>\u30fbPEST\u5206\u6790<br>\u30fbSWOT\u5206\u6790<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30df\u30af\u30ed\u74b0\u5883\u5206\u6790<\/td><td>\u81ea\u793e\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b<\/td><td>\u30fb3C\u5206\u6790<br>\u30fb\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8e0f\u307e\u3048\u305f\u3046\u3048\u3067PEST\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u628a\u63e1\u30fb\u4e88\u6e2c\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u3092PEST\u5206\u6790\u3067\u6574\u7406\u3057\u305f\u5f8c\u3001\u300c\u3067\u306f\u5177\u4f53\u7684\u306b\u3069\u3093\u306a\u6226\u8853\u3084\u65bd\u7b56\u306b\u3064\u306a\u3052\u308b\u304b\u300d\u306b\u60a9\u3080\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u3088\u3046\u306a\u65b9\u306b\u306f\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u30927\u3064\u306e\u696d\u52d9\u9818\u57df\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u300e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580\u30ef\u30fc\u30af\u30d6\u30c3\u30af\u300f\u306e\u6d3b\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002 \u5e02\u5834\u7406\u89e3\u304b\u3089\u55b6\u696d\u9023\u643a\u307e\u3067\u3001PEST\u3067\u898b\u3048\u305f\u74b0\u5883\u5909\u5316\u3092\u5b9f\u52d9\u30ec\u30d9\u30eb\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u843d\u3068\u3057\u8fbc\u3080\u305f\u3081\u306e\u8996\u70b9\u304c\u5f97\u3089\u308c\u308b\u8cc7\u6599\u3067\u3059\u21d2<a href=\"https:\/\/www.salesforce.com\/jp\/form\/pardot\/marketing-workbook\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pest\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\">PEST\u5206\u6790\u3092\u884c\u3046\u76ee\u7684<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c046a9ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c046a9ff\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-14630\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img02.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img02.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img02.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>PEST\u5206\u6790\u3067\u5916\u90e8\u74b0\u5883\u3092\u6574\u7406\u3059\u308b\u76ee\u7684\u306f\u3001\u6b63\u3057\u3044\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u9069\u5207\u306a\u65bd\u7b56\u3092\u9078\u5b9a\u30fb\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u306f\u3001\u5e02\u5834\u30fb\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u305f\u3081\u3001\u65e2\u5b58\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u58f2\u308c\u884c\u304d\u3084\u9867\u5ba2\u5c64\u304c\u5f93\u6765\u3068\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u4e8b\u614b\u3092\u5f15\u304d\u8d77\u3053\u3057\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001\u5916\u90e8\u74b0\u5883\u5206\u6790\u306b\u3088\u3063\u3066\u73fe\u72b6\u628a\u63e1\u3068\u5909\u52d5\u4e88\u6e2c\u3092\u884c\u3046\u3068\u3001\u30cb\u30fc\u30ba\u3092\u6b63\u3057\u304f\u6349\u3048\u76f4\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>PEST\u5206\u6790\u306b\u3088\u308b\u5916\u90e8\u74b0\u5883\u5206\u6790\u306f\u3001\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6c7a\u3081\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u306a\u304b\u3067\u3001\u6700\u521d\u306e\u6bb5\u968e\u306b\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u9069\u5207\u306b\u5206\u6790\u3067\u304d\u306a\u3044\u3068\u3001\u30cb\u30fc\u30ba\u3092\u6349\u3048\u9593\u9055\u3048\u305f\u307e\u307e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u65bd\u7b56\u304c\u30ba\u30ec\u3066\u3057\u307e\u3044\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u6226\u7565\u30fb\u65bd\u7b56\u3092\u6c7a\u5b9a\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3057\u3001\u4e01\u5be7\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5404\u7a2e\u6226\u7565\u306e\u7b56\u5b9a\u624b\u9806\u3084\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-analysis\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u7a2e\u985e\uff01\u3084\u308a\u65b9\u3084\u624b\u9806\u3092\u89e3\u8aac<\/a><br><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-management-strategy-framework\/\">\u7d4c\u55b6\u6226\u7565\u306e\u7b56\u5b9a\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af12\u9078\uff5c\u6d3b\u7528\u76ee\u7684\u3068\u6ce8\u610f\u70b9\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pest\u5206\u6790\u306e\u3088\u304f\u3042\u308b\u5931\u6557\">PEST\u5206\u6790\u306e\u3088\u304f\u3042\u308b\u5931\u6557<\/h3>\n\n\n\n<p>\u6700\u3082\u3088\u304f\u3042\u308b\u5931\u6557\u304c\u3001PEST\u306e4\u3064\u306e\u67a0\u306b\u60c5\u5831\u3092\u305f\u304f\u3055\u3093\u66f8\u304d\u51fa\u3057\u3066\u3001\u305d\u308c\u3060\u3051\u3067\u6e80\u8db3\u3057\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>PEST\u5206\u6790\u306e\u76ee\u7684\u306f\u60c5\u5831\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u60c5\u5831\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u7d50\u679c\u3068\u3057\u3066\u4f55\u3092\u3059\u3079\u304d\u304b\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e38\u306b\u300c\u3060\u304b\u3089\u3001\u4f55\u306a\u306e\u304b\uff1f\uff08So What?\uff09\u300d\u3068\u81ea\u554f\u81ea\u7b54\u3057\u3001\u4e8b\u5b9f\u306e\u5148\u306b\u3042\u308b\u300c\u6a5f\u4f1a\u300d\u3068\u300c\u8105\u5a01\u300d\u307e\u3067\u6df1\u6398\u308a\u3059\u308b\u610f\u8b58\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pest\u5206\u6790\u306e\u3084\u308a\u65b9-\u5177\u4f53\u4f8b\u3064\u304d\">PEST\u5206\u6790\u306e\u3084\u308a\u65b9\u3010\u5177\u4f53\u4f8b\u3064\u304d\u3011<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c046b992&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c046b992\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-14631\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u76ee\u7684\u3092\u660e\u78ba\u5316\u30fb\u5171\u6709\u3059\u308b<\/li>\n\n\n\n<li>\u60c5\u5831\u3092\u96c6\u3081\u308b<\/li>\n\n\n\n<li>PEST\u306e4\u3064\u306e\u8981\u7d20\u306b\u60c5\u5831\u3092\u5206\u985e\u3059\u308b<\/li>\n\n\n\n<li>\u300c\u4e8b\u5b9f\u300d\u3068\u300c\u89e3\u91c8\u300d\u3092\u5206\u985e\u3059\u308b<\/li>\n\n\n\n<li>\u300c\u6a5f\u4f1a\u300d\u3068\u300c\u8105\u5a01\u300d\u306b\u4e8b\u5b9f\u3092\u5206\u985e\u3059\u308b<\/li>\n\n\n\n<li>\u300c\u77ed\u671f\u300d\u304b\u300c\u9577\u671f\u300d\u304b\u30c8\u30ec\u30f3\u30c9\u3092\u898b\u6975\u3081\u308b<\/li>\n\n\n\n<li>\u307b\u304b\u306e\u74b0\u5883\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u307b\u304b\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b<\/li>\n<\/ol>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3092\u6271\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u4e00\u822c\u7684\u306b\u8907\u6570\u4eba\u306b\u3088\u308b\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u5f62\u5f0f\u3067\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u8fb2\u6797\u6c34\u7523\u7701\u304c\u767a\u8868\u3057\u305f\u300c<a href=\"https:\/\/www.maff.go.jp\/j\/jas\/jas_system\/attach\/pdf\/index-9.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ee4\u548c\uff12\u5e74\u5ea6 \u4f01\u696d\u9593\u53d6\u5f15\u306e\u6d3b\u6027\u5316\u306b\u5bc4\u4e0e\u3059\u308b\uff2a\uff21\uff33\u306e\u6d3b\u7528\u8abf\u67fb\u59d4\u8a17\u4e8b\u696d<\/a>\u300d\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u5177\u4f53\u4f8b\u3092\u4f7f\u3063\u3066\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u884c\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5b9f\u969b\u306e\u5206\u6790\u7d50\u679c\u3084\u4f7f\u3044\u65b9\u3068\u306f\u7570\u306a\u308b\u70b9\u3082\u3042\u308b\u305f\u3081\u3001\u53c2\u8003\u7a0b\u5ea6\u306b\u7559\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u76ee\u7684\u3092\u660e\u78ba\u5316\u30fb\u5171\u6709\u3059\u308b<\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001PEST\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u3092\u660e\u78ba\u5316\u3057\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u3057\u307e\u3059\u3002\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u306f\u6226\u7565\u7b56\u5b9a\u3067\u3042\u308b\u305f\u3081\u3001\u6226\u7565\u306e\u76ee\u7684\u3068\u80cc\u666f\u3082\u5171\u6709\u3059\u308b\u3068\u3001\u306a\u306b\u3092\u8003\u3048\u308b\u3079\u304d\u304b\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u6271\u3046\u5177\u4f53\u4f8b\u306f\u300cBtoB\u9818\u57df\u306b\u304a\u3051\u308bJAS\u5236\u5ea6\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3068\u5229\u7528\u4fc3\u9032\u300d\u3092\u76ee\u7684\u3068\u3057\u3066\u304a\u308a\u3001\u4ee5\u4e0b\u306e\u80cc\u666f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>JAS\u5236\u5ea6\uff08\u65e5\u672c\u8fb2\u6797\u898f\u683c\uff09\u3068\u306f\u8fb2\u7523\u7269\u3084\u6797\u7523\u7269\u3001\u755c\u7523\u7269\u306a\u3069\u306e\u8fb2\u6797\u7269\u8cc7\u306e\u54c1\u8cea\u57fa\u6e96\u3068\u8868\u793a\u57fa\u6e96\u306b\u95a2\u3059\u308b\u7d71\u4e00\u898f\u683c\u3067\u3059\u3002JAS\u898f\u683c\u306b\u5408\u683c\u3059\u308b\u3068JAS\u30de\u30fc\u30af\u304c\u8868\u793a\u3055\u308c\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u3059\u308b\u969b\u306e\u5b89\u5fc3\u30fb\u5b89\u5168\u306e\u57fa\u6e96\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoC\u9818\u57df\u3067\u306fJAS\u5236\u5ea6\u304c\u9069\u5207\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u4e00\u65b9\u3001\u98df\u54c1\u88fd\u9020\u4f01\u696d\u306e\u539f\u6750\u6599\u3084\u534a\u88fd\u54c1\u306e\u8cfc\u5165\u30d5\u30a7\u30fc\u30ba\uff08BtoB\u9818\u57df\uff09\u3067\u306f\u3001\u5e83\u7bc4\u304b\u3064\u5341\u5206\u306b\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044\u3068\u306e\u898b\u7acb\u3066\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u300cBtoB\u9818\u57df\u306b\u304a\u3044\u3066\u3001JAS\u5236\u5ea6\u306f\u8a8d\u77e5\u5ea6\u304c\u9ad8\u304f\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\uff1f\u300d\u3068\u4eee\u8aac\u3092\u7acb\u3066\u305f\u3046\u3048\u3067\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u305f\u7d50\u679c\u3001\u5236\u5ea6\u81ea\u4f53\u306f\u8a8d\u77e5\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6f20\u7136\u3068\u3057\u305f\u7406\u89e3\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3069\u306e\u3088\u3046\u306b\u53d6\u308a\u7d44\u3080\u304b\uff08\u6226\u7565\uff09\u3092\u660e\u78ba\u5316\u3059\u308b\u305f\u3081\u3001\u307e\u305a\u306fPEST\u5206\u6790\u3092\u884c\u3044\u3001\u30de\u30af\u30ed\u306a\u8996\u70b9\u304b\u3089\u73fe\u72b6\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u53c2\u8003\uff1a<a href=\"https:\/\/www.maff.go.jp\/j\/jas\/jas_system\/attach\/pdf\/index-9.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ee4\u548c\uff12\u5e74\u5ea6 \u4f01\u696d\u9593\u53d6\u5f15\u306e\u6d3b\u6027\u5316\u306b\u5bc4\u4e0e\u3059\u308b\uff2a\uff21\uff33\u306e\u6d3b\u7528\u8abf\u67fb\u59d4\u8a17\u4e8b\u696d<\/a>\uff5c\u8fb2\u6797\u6c34\u7523\u7701<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u6700\u521d\u306e\u6bb5\u968e\u3067\u30c1\u30fc\u30e0\u5168\u4f53\u306b\u5171\u6709\u3059\u3079\u304d\u5185\u5bb9\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u5171\u6709\u9805\u76ee<\/th><th>\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6226\u7565\u7b56\u5b9a\u306e\u30b4\u30fc\u30eb<\/td><td>JAS\u5236\u5ea6\u306e\u4e3b\u65e8\u30fb\u76ee\u7684\u3092\u3088\u308a\u591a\u304f\u306e\u98df\u54c1\u95a2\u9023\u4e8b\u696d\u8005\u306e\u8a8d\u77e5\u30fb\u7406\u89e3\u3092\u4fc3\u9032\u3057\u3001<br>\u5229\u7528\u3092\u52a0\u901f\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6226\u7565\u7b56\u5b9a\u306e\u80cc\u666f<\/td><td>BtoB\u9818\u57df\u306b\u304a\u3044\u3066\u5e83\u7bc4\u304b\u3064\u5341\u5206\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u72b6\u614b\u3067\u306f\u306a\u3044<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">PEST\u5206\u6790\u306e\u76ee\u7684<\/td><td>JAS\u5236\u5ea6\u306e\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u7b56\u5b9a\u306b\u5411\u3051\u305f\u8ab2\u984c\u628a\u63e1<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u60c5\u5831\u3092\u96c6\u3081\u308b<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306e4\u3064\u306e\u8996\u70b9\u306b\u6cbf\u3063\u3066\u3001\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3067\u60c5\u5831\u3092\u96c6\u3081\u307e\u3059\u3002\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u5f62\u5f0f\u3067\u5206\u6790\u3092\u884c\u3046\u524d\u306b\u3001\u30ea\u30b5\u30fc\u30c1\u5bfe\u8c61\u3092\u5206\u62c5\u3057\u3001\u3042\u3089\u304b\u3058\u3081\u60c5\u5831\u3092\u96c6\u3081\u3066\u304a\u304f\u3068\u52b9\u7387\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u60c5\u5831\u53ce\u96c6\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u3084\u56fd\u304c\u767a\u8868\u3057\u3066\u3044\u308b\u8cc7\u6599\u3092\u3082\u3068\u306b\u884c\u3046\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"is-style-eyebrow\">\u3010\u4e3b\u306a\u60c5\u5831\u6e90\u306e\u4f8b\u3011<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u5b98\u516c\u5e81\u306e\u7d71\u8a08\u30c7\u30fc\u30bf<\/td><td>\u7dcf\u52d9\u7701\u7d71\u8a08\u5c40\u3001\u7d4c\u6e08\u7523\u696d\u7701\u3001\u539a\u751f\u52b4\u50cd\u7701\u306a\u3069\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u4eba\u53e3\u52d5\u614b\u3001\u666f\u6c17\u52d5\u5411\u306a\u3069\u306e\u30c7\u30fc\u30bf\u306f\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/td><\/tr><tr><td>\u696d\u754c\u56e3\u4f53\u306e\u30ec\u30dd\u30fc\u30c8<\/td><td>\u6240\u5c5e\u3059\u308b\u696d\u754c\u56e3\u4f53\u304c\u767a\u8868\u3057\u3066\u3044\u308b\u5e02\u5834\u898f\u6a21\u3084\u696d\u754c\u52d5\u5411\u306b\u95a2\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u5c02\u9580\u6027\u304c\u9ad8\u304f\u6709\u7528\u3067\u3059\u3002<\/td><\/tr><tr><td>\u8abf\u67fb\u4f1a\u793e\u306e\u30ec\u30dd\u30fc\u30c8<\/td><td>\u6c11\u9593\u306e\u8abf\u67fb\u4f1a\u793e\u304c\u767a\u884c\u3059\u308b\u5e02\u5834\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3082\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>\u65b0\u805e\u30fb\u30d3\u30b8\u30cd\u30b9\u8a8c<\/td><td>\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u306a\u3069\u306e\u4fe1\u983c\u3067\u304d\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u30cb\u30e5\u30fc\u30b9\u3084\u7279\u96c6\u8a18\u4e8b\u3082\u3001\u4e16\u306e\u4e2d\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u3064\u304b\u3080\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3.PEST\u306e4\u3064\u306e\u8981\u7d20\u306b\u60c5\u5831\u3092\u5206\u985e\u3059\u308b<\/h3>\n\n\n\n<p>\u96c6\u3081\u305f\u60c5\u5831\u30924\u3064\u306e\u8981\u7d20\u306b\u5206\u985e\u3059\u308b\u3068\u304d\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u6b21\u306e2\u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u7a2e\u5225<\/th><th>\u65b9\u6cd5<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30a2\u30ca\u30ed\u30b0<\/td><td>\u4ed8\u7b8b\u306b\u60c5\u5831\u3092\u66f8\u304d\u51fa\u3057\u3001\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u306b\u8cbc\u308a\u4ed8\u3051\u3066\u5206\u985e\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30c7\u30b8\u30bf\u30eb<\/td><td>\u60c5\u5831\u3092\u4e8b\u524d\u306b\u5165\u529b\u3057\u3066\u3082\u3089\u3044\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3084\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30bd\u30d5\u30c8\u4e0a\u3067\u5206\u985e\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>JAS\u5236\u5ea6\u306e\u4f8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u3010\u653f\u6cbb\uff08Politics\uff09\u3011<\/strong><br>\u30fb\u898f\u683c\u30fb\u77e5\u8ca1\u30fb\u8a8d\u8a3c\u30fb\u696d\u754c\u6a19\u6e96\u306e\u500b\u5225\u7684\u6574\u5099\u306e\u9032\u5c55\uff08\u4f75\u5b58\u30fb\u4e71\u7acb\uff09<br>\u30fb\u8fb2\u696d\u30fb\u98df\u54c1\u5206\u91ce\u3067\u306e\u5148\u9032\u6280\u8853\u5c0e\u5165\u4fc3\u9032<br>\u30fb\u56fd\u969b\u7af6\u4e89\u30fb\u8f38\u51fa\u5897\u9032\u3078\u306e\u5bfe\u5fdc<br>\u30fb\u56fd\u969b\u30eb\u30fc\u30eb\u4f5c\u308a\u3067\u306e\u30a4\u30cb\u30b7\u30a2\u30c6\u30a3\u30d6\u8ffd\u6c42<\/td><td><strong>\u3010\u7d4c\u6e08\uff08Economics\uff09\u3011<\/strong><br>\u30fb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u62e1\u5927\u30fb\u591a\u69d8\u5316\u30fb\u8907\u96d1\u5316<br>\u30fb\u53d6\u5f15\u4e0a\u306e\u969c\u58c1\u3084\u8cfc\u8cb7\u4e0a\u306e\u4e0d\u78ba\u5b9f\u8981\u7d20\u306e\u9855\u5728\u5316<br>\u30fb\u65e7\u6765\u306e\u53d6\u5f15\u6163\u884c\uff081\/3\u30eb\u30fc\u30eb\u7b49\uff09\u306e\u6e29\u5b58<br>\u30fb\u8fb2\u696d\u30fb\u98df\u54c1\u5206\u91ce\u3078\u306e\u60c5\u5831\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u306e\u65b0\u898f\u53c2\u5165<\/td><\/tr><tr><td><strong>\u3010\u793e\u4f1a\uff08Society\uff09\u3011<\/strong><br>\u30fbSDGs<br>\u30fb\u50cd\u304d\u65b9\u6539\u9769<br>\u30fb\u30d5\u30fc\u30c9\u30ed\u30b9\u554f\u984c<br>\u30fb\u30b3\u30c8\uff08\u7269\u8a9e\u6027\uff09\u5fd7\u5411<br>\u30fb\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u91cd\u8996<br>\u30fb\u5065\u5eb7\uff08\u98df\u54c1\u306e\u6a5f\u80fd\u6027\uff09\u5fd7\u5411<br>\u30fbethical \u91cd\u8996\u3001\u30d5\u30a7\u30a2\u30c8\u30ec\u30fc\u30c9<\/td><td><strong>\u3010\u6280\u8853\uff08Technology\uff09\u3011<\/strong><br>\u30fbICT\u9032\u5c55<br>\u30fbAI\u30fbIoT\u6d78\u900f<br>\u30fb\u30b9\u30de\u30fc\u30c8\u8fb2\u696d\u306e\u6d3b\u6027\u5316<br>\u30fb\u30cd\u30c3\u30c8\u53d6\u5f15\u306e\u666e\u53ca<br>\u30fbIC\u30bf\u30b0\u30fbQR\u30b3\u30fc\u30c9\u7b49\u306e\u500b\u5225\u6280\u8853\u306e\u9032\u5316<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u53c2\u8003\uff1a<a href=\"https:\/\/www.maff.go.jp\/j\/jas\/jas_system\/attach\/pdf\/index-9.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ee4\u548c\uff12\u5e74\u5ea6 \u4f01\u696d\u9593\u53d6\u5f15\u306e\u6d3b\u6027\u5316\u306b\u5bc4\u4e0e\u3059\u308b\uff2a\uff21\uff33\u306e\u6d3b\u7528\u8abf\u67fb\u59d4\u8a17\u4e8b\u696d<\/a>\uff5c\u8fb2\u6797\u6c34\u7523\u7701 \u3092\u3082\u3068\u306b\u4f5c\u6210<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001\u3042\u304f\u307e\u3067\u30de\u30af\u30ed\u306a\u8996\u70b9\u304b\u3089\u306e\u5206\u6790\u3067\u3042\u308b\u305f\u3081\u300cJAS\u5236\u5ea6\u306e\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u300d\u3068\u3044\u3046\u76ee\u7684\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u8981\u7d20\u3082\u542b\u307e\u308c\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u3053\u306e\u5206\u985e\u306f\u3001\u3059\u3067\u306b\u5ba2\u89b3\u7684\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u300c\u4e8b\u5b9f\u300d\u306e\u307f\u306b\u6574\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u6765\u306a\u3089\u3001\u6700\u521d\u306e\u6bb5\u968e\u3067\u306f\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u304c\u5165\u308a\u4ea4\u3058\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u6b21\u306e\u5de5\u7a0b\u304b\u3089\u60c5\u5831\u3092\u7cbe\u67fb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u300c\u4e8b\u5b9f\u300d\u3068\u300c\u89e3\u91c8\u300d\u3092\u5206\u985e\u3059\u308b<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306e\u7406\u60f3\u578b\u306f\u3001\u5b9f\u969b\u306b\u8d77\u304d\u3066\u3044\u308b\u300c\u4e8b\u5b9f\u300d\u306e\u307f\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u60c5\u5831\u306b\u306f\u300c\u89e3\u91c8\u300d\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p><strong>\u3010\u793e\u4f1a\uff08Society\uff09\u3011<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SDGs\u306e\u63a8\u9032\u3067\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u304b\u3089\u306e\u652f\u6301\u3092\u5f97\u3084\u3059\u304f\u306a\u308b<\/li>\n\n\n\n<li>\u50cd\u304d\u65b9\u6539\u9769\u3067\u52b4\u50cd\u74b0\u5883\u304c\u6539\u5584\u3057\u3001\u751f\u7523\u6027\u304c\u5411\u4e0a\u3059\u308b<\/li>\n\n\n\n<li>\u30d5\u30fc\u30c9\u30ed\u30b9\u554f\u984c\u304c\u6ce8\u76ee\u3055\u308c\u3001\u52b9\u7387\u7684\u306a\u751f\u7523\u3067\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306f\u30b3\u30c8\u5fd7\u5411\uff08\u7269\u8a9e\u6027\uff09\u306b\u8ee2\u3058\u3066\u3044\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u91cd\u8996\u3057\u3001\u4fe1\u983c\u6027\u3068\u54c1\u8cea\u3092\u6c42\u3081\u308b<\/li>\n\n\n\n<li>\u5065\u5eb7\u5fd7\u5411\u306e\u9ad8\u307e\u308a\u3067\u6a5f\u80fd\u6027\u98df\u54c1\u306e\u9700\u8981\u304c\u5897\u52a0\u3059\u308b<\/li>\n\n\n\n<li>\u30a8\u30b7\u30ab\u30eb\u6d88\u8cbb\u3084\u30d5\u30a7\u30a2\u30c8\u30ec\u30fc\u30c9\u5546\u54c1\u306e\u652f\u6301\u304c\u5f37\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u5411\u4e0a\u3059\u308b<\/li>\n<\/ul>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u308c\u3092\u300c\u4e8b\u5b9f\u300d\u3068\u300c\u89e3\u91c8\u300d\u306b\u5206\u985e\u3057\u3001\u300c\u4e8b\u5b9f\u300d\u306e\u307f\u8a18\u8f09\u3059\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p><strong>\u3010\u793e\u4f1a\uff08Society\uff09\u3011<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SDGs\u304c\u56fd\u969b\u7684\u306b\u63a8\u9032\u3055\u308c\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u50cd\u304d\u65b9\u6539\u9769\u304c\u63a8\u9032\u3055\u308c\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u30d5\u30fc\u30c9\u30ed\u30b9\u554f\u984c\u304c\u793e\u4f1a\u7684\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306f\u30b3\u30c8\u5fd7\u5411\uff08\u7269\u8a9e\u6027\uff09\u306b\u8ee2\u3058\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u91cd\u8996\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306e\u5065\u5eb7\u5fd7\u5411\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306f\u30a8\u30b7\u30ab\u30eb\u6d88\u8cbb\u3084\u30d5\u30a7\u30a2\u30c8\u30ec\u30fc\u30c9\u5546\u54c1\u3092\u652f\u6301\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u5ba2\u89b3\u7684\u30c7\u30fc\u30bf\u304c\u306a\u3044\u60c5\u5831\u3084\u4e8b\u5b9f\u306b\u4e3b\u89b3\u3092\u52a0\u3048\u305f\u89e3\u91c8\u306f\u3001\u5206\u6790\u7cbe\u5ea6\u3092\u4e0b\u3052\u308b\u6050\u308c\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u6bb5\u968e\u3067\u6392\u9664\u3057\u307e\u3057\u3087\u3046\u3002\u300c\u4e8b\u5b9f\u300d\u3060\u3051\u3092\u898b\u308b\u3068\u3001\u5916\u90e8\u74b0\u5883\u3067\u306a\u306b\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\u3001\u73fe\u72b6\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.\u300c\u6a5f\u4f1a\u300d\u3068\u300c\u8105\u5a01\u300d\u306b\u4e8b\u5b9f\u3092\u5206\u985e\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u81ea\u793e\u306b\u95a2\u9023\u3057\u305f\u5206\u6790\u3067\u3059\u3002\u6574\u7406\u3057\u305f\u4e8b\u5b9f\u3092\u300c\u6a5f\u4f1a\u300d\u3068\u300c\u8105\u5a01\u300d\u306b\u5206\u985e\u3057\u3001\u4f01\u696d\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u4e88\u6e2c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306e\u4f8b\u3067\u793e\u4f1a\u7684\u8981\u7d20\u304b\u3089\u300c\u6a5f\u4f1a\u300d\u3068\u300c\u8105\u5a01\u300d\u3092\u3072\u3068\u3064\u305a\u3064\u629c\u7c8b\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u9805\u76ee<\/strong><\/td><td>SDGs\u304c\u56fd\u969b\u7684\u306b\u63a8\u9032\u3055\u308c\u3066\u3044\u308b<\/td><td>\u30d5\u30fc\u30c9\u30ed\u30b9\u554f\u984c\u304c\u793e\u4f1a\u7684\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5206\u985e<\/strong><\/td><td>\u6a5f\u4f1a<\/td><td>\u8105\u5a01<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5206\u985e\u7406\u7531<\/strong><\/td><td>\u65b0\u305f\u306a\u5e02\u5834\u6a5f\u4f1a\u304c\u751f\u307e\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081<\/td><td>\u30d5\u30fc\u30c9\u30ed\u30b9\u524a\u6e1b\u306e\u305f\u3081\u306e\u898f\u5236\u304c\u5f37\u5316\u3055\u308c\u3001\u4f01\u696d\u306e\u904b\u55b6\u30b3\u30b9\u30c8\u304c\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u4f01\u696d\u306e\u7279\u6027\u3084PEST\u5206\u6790\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u5206\u985e\u7d50\u679c\u304c\u5909\u308f\u308b\u305f\u3081\u3001\u3042\u304f\u307e\u3067\u53c2\u8003\u306b\u7559\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u5b9f\u8df5\u3059\u308b\u969b\u306f\u3001\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u4e88\u6e2c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u540c\u69d8\u306e\u5206\u985e\u3092\u30014\u3064\u306e\u8981\u7d20\u3067\u6d17\u3044\u51fa\u3057\u305f\u3059\u3079\u3066\u306e\u9805\u76ee\u3067\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.\u300c\u77ed\u671f\u300d\u304b\u300c\u9577\u671f\u300d\u304b\u30c8\u30ec\u30f3\u30c9\u3092\u898b\u6975\u3081\u308b<\/h3>\n\n\n\n<p>\u6b21\u306b\u3001\u6a5f\u4f1a\u306b\u5206\u985e\u3057\u305f\u9805\u76ee\u306e\u5f71\u97ff\u3092\u3001\u77ed\u671f\u7684\u306b\u53d7\u3051\u308b\u304b\u9577\u671f\u7684\u306b\u53d7\u3051\u308b\u304b\u3092\u5206\u985e\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u6226\u7565\u30fb\u65bd\u7b56\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u304d\u3001\u3069\u306e\u3088\u3046\u306a\u30b9\u30d1\u30f3\u3067\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306e\u4f8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u77ed\u671f<\/th><th>\u9577\u671f<\/th><\/tr><\/thead><tbody><tr><td>\u30fb\u50cd\u304d\u65b9\u6539\u9769\u304c\u63a8\u9032\u3055\u308c\u3066\u3044\u308b<br>\u30fb\u6d88\u8cbb\u8005\u306f\u30b3\u30c8\u5fd7\u5411\uff08\u7269\u8a9e\u6027\uff09\u306b\u8ee2\u3058\u3066\u3044\u308b<br>\u30fb\u6d88\u8cbb\u8005\u306e\u5065\u5eb7\u5fd7\u5411\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<\/td><td>\u30fbSDGs\u304c\u56fd\u969b\u7684\u306b\u63a8\u9032\u3055\u308c\u3066\u3044\u308b<br>\u30fb\u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u91cd\u8996\u3057\u3066\u3044\u308b<br>\u30fb\u6d88\u8cbb\u8005\u306f\u30a8\u30b7\u30ab\u30eb\u6d88\u8cbb\u3084\u30d5\u30a7\u30a2\u30c8\u30ec\u30fc\u30c9\u5546\u54c1\u3092\u652f\u6301\u3057\u3066\u3044\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7.\u307b\u304b\u306e\u74b0\u5883\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u307b\u304b\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u3067\u5916\u90e8\u74b0\u5883\u3092\u5927\u307e\u304b\u306b\u5206\u6790\u3067\u304d\u305f\u3089\u3001\u307b\u304b\u306e\u74b0\u5883\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3001\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>JAS\u5236\u5ea6\u306e\u4f8b\u3067\u306f\u3001PEST\u5206\u6790\u306e\u3042\u3068\u306b<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-strategy\/#:~:text=%E3%82%92%E8%A7%A3%E8%AA%AC%3E-,6%EF%BC%89AIDMA%E5%88%86%E6%9E%90,-AIDMA%E5%88%86%E6%9E%90%E3%81%A8\">AIDMA\u30e2\u30c7\u30eb<\/a>\u3068SWOT\u5206\u6790\u3092\u4f7f\u3063\u3066\u3001\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u5206\u6790\u304c\u7d42\u308f\u3063\u305f\u3089\u5185\u90e8\u74b0\u5883\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3092\u30af\u30ea\u30a2\u306b\u3057\u305f\u3046\u3048\u3067\u3001\u6226\u7565\u30fb\u65bd\u7b56\u3092\u5177\u4f53\u5316\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pest\u5206\u6790\u306e\u30b3\u30c4\">PEST\u5206\u6790\u306e\u30b3\u30c4<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c0470bfa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c0470bfa\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-14632\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>PEST\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u30b3\u30c4\u306f\u3001\u6b21\u306e5\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u7684\u610f\u8b58\u3092\u3082\u3064<\/li>\n\n\n\n<li>SWOT\u5206\u6790\u306e\u8a73\u7d30\u5206\u6790\u306b\u6d3b\u7528\u3059\u308b<\/li>\n\n\n\n<li>\u307b\u304b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u4f75\u7528\u3059\u308b<\/li>\n\n\n\n<li>\u8907\u6570\u4eba\u3067\u8b70\u8ad6\u3057\u8996\u70b9\u306e\u504f\u308a\u3092\u306a\u304f\u3059<\/li>\n\n\n\n<li>\u4e00\u5ea6\u304d\u308a\u3067\u7d42\u308f\u3089\u305b\u305a\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059<\/li>\n<\/ul>\n\n\n\n<p>PEST\u5206\u6790\u3092\u6b63\u3057\u304f\u6d3b\u7528\u3057\u3001\u9069\u5207\u306a\u6226\u7565\u30fb\u65bd\u7b56\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u7684\u610f\u8b58\u3092\u3082\u3064<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001\u76ee\u7684\u610f\u8b58\u3092\u3082\u3063\u305f\u3046\u3048\u3067\u30b4\u30fc\u30eb\u3092\u898b\u636e\u3048\u306a\u304c\u3089\u9032\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>PEST\u5206\u6790\u306e\u5f97\u610f\u5206\u91ce\u3084\u6d3b\u7528\u76ee\u7684\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u5206\u6790\u9014\u4e2d\u306b\u300c\u306a\u306b\u3092\u77e5\u308a\u305f\u3044\u306e\u304b\u300d\u304c\u308f\u304b\u3089\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u306f\u3001\u9069\u5207\u306a\u6226\u7565\u30fb\u65bd\u7b56\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30b4\u30fc\u30eb\u306b\u305f\u3069\u308a\u7740\u304f\u305f\u3081\u3001PEST\u5206\u6790\u306b\u3088\u3063\u3066\u5916\u90e8\u74b0\u5883\u3092\u5927\u5c40\u7684\u306b\u628a\u63e1\u3057\u3001\u81ea\u793e\u306b\u53ca\u307c\u3059\u5f71\u97ff\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>PEST\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u5316\u3057\u3001\u30c1\u30fc\u30e0\u3067\u5171\u6709\u3057\u3066\u304a\u304f\u3068\u3001\u76ee\u7684\u610f\u8b58\u3092\u3082\u3063\u305f\u307e\u307e\u5206\u6790\u3092\u9032\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SWOT\u5206\u6790\u306e\u8a73\u7d30\u5206\u6790\u306b\u6d3b\u7528\u3059\u308b<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001SWOT\u5206\u6790\u306e\u5916\u90e8\u74b0\u5883\u5206\u6790\u3092\u6df1\u6398\u308a\u3057\u305f\u3044\u3068\u304d\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>SWOT\u5206\u6790\u3068\u306f\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u7d44\u307f\u3042\u308f\u305b\u3066\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002SWOT\u5206\u6790\u3067\u306f\u3001\u5916\u90e8\u74b0\u5883\u3092\u300c\u6a5f\u4f1a\u300d\u3068\u300c\u8105\u5a01\u300d\u306b\u5206\u985e\u3057\u3066\u3001\u81ea\u793e\u3078\u53ca\u307c\u3059\u5f71\u97ff\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u4e8b\u524d\u306bPEST\u5206\u6790\u3067\u5916\u90e8\u74b0\u5883\u3092\u6574\u7406\u3057\u3066\u304a\u304f\u3068\u3001SWOT\u5206\u6790\u306e\u5916\u90e8\u74b0\u5883\u5206\u6790\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u6df1\u6398\u308a\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u81ea\u7136\u3084\u30a8\u30cd\u30eb\u30ae\u30fc\u5206\u91ce\u306e\u3088\u3046\u306b\u74b0\u5883\uff08Ecology\uff09\u3092\u8003\u616e\u3057\u305f\u307b\u3046\u304c\u3088\u3044\u5834\u5408\u306f\u3001PESTE\u5206\u6790\u3068\u306a\u308a\u3001\u8981\u7d20\u304c\u3072\u3068\u3064\u5897\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u307b\u304b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u4f75\u7528\u3059\u308b<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001\u30de\u30af\u30ed\u306a\u8996\u70b9\u304b\u3089\u306e\u5916\u90e8\u74b0\u5883\u5206\u6790\u3092\u5f97\u610f\u5206\u91ce\u3068\u3057\u3066\u304a\u308a\u3001\u5185\u90e8\u74b0\u5883\u3084\u77ed\u671f\u306e\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u96e3\u3057\u3044\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>PEST\u5206\u6790\u3060\u3051\u3067\u306f\u793e\u5185\u5916\u306e\u74b0\u5883\u3092\u7684\u78ba\u306b\u5206\u6790\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u307b\u304b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u4f75\u7528\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u5f97\u610f\u30fb\u4e0d\u5f97\u610f\u5206\u91ce\u3092\u628a\u63e1\u3057\u3001\u9069\u5207\u306b\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u8907\u6570\u4eba\u3067\u8b70\u8ad6\u3057\u8996\u70b9\u306e\u504f\u308a\u3092\u306a\u304f\u3059\">\u8907\u6570\u4eba\u3067\u8b70\u8ad6\u3057\u8996\u70b9\u306e\u504f\u308a\u3092\u306a\u304f\u3059<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306f\u4e00\u4eba\u3067\u884c\u3046\u3068\u3001\u3069\u3046\u3057\u3066\u3082\u500b\u4eba\u306e\u7d4c\u9a13\u3084\u77e5\u8b58\u306b\u504f\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u958b\u767a\u306a\u3069\u3001\u7570\u306a\u308b\u90e8\u7f72\u306e\u30e1\u30f3\u30d0\u30fc\u3068\u30c1\u30fc\u30e0\u3092\u7d44\u3093\u3067\u8b70\u8ad6\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u5206\u3060\u3051\u3067\u306f\u6c17\u3065\u3051\u306a\u304b\u3063\u305f\u591a\u89d2\u7684\u306a\u8996\u70b9\u304c\u5f97\u3089\u308c\u3001\u5206\u6790\u306b\u6df1\u307f\u304c\u5897\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u4e00\u5ea6\u304d\u308a\u3067\u7d42\u308f\u3089\u305b\u305a\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059\">\u4e00\u5ea6\u304d\u308a\u3067\u7d42\u308f\u3089\u305b\u305a\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059<\/h3>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u7d9a\u3051\u3066\u3044\u308b\u305f\u3081\u3001\u4e00\u5ea6\u4f5c\u6210\u3057\u305fPEST\u5206\u6790\u3082\u3001\u6642\u9593\u304c\u7d4c\u3066\u3070\u53e4\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u56db\u534a\u671f\u306b\u4e00\u5ea6\u3001\u3042\u308b\u3044\u306f\u5e74\u5ea6\u306e\u521d\u3081\u306a\u3069\u3001\u5b9a\u671f\u7684\u306b\u5185\u5bb9\u3092\u898b\u76f4\u3057\u3001\u6700\u65b0\u306e\u60c5\u5831\u306b\u66f4\u65b0\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001PEST\u5206\u6790\u306f\u5e38\u306b\u300c\u4f7f\u3048\u308b\u300d\u6226\u7565\u30c4\u30fc\u30eb\u3067\u3042\u308a\u7d9a\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pest\u5206\u6790\u3092\u88dc\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af-3c\u5206\u6790-swot\u5206\u6790-4p\u5206\u6790-\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\">PEST\u5206\u6790\u3092\u88dc\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff083C\u5206\u6790\u30fbSWOT\u5206\u6790\u30fb4P\u5206\u6790\u30fb\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\uff09<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c047244f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c047244f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-14633\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>PEST\u5206\u6790\u3092\u88dc\u3046\u74b0\u5883\u5206\u6790\u306e\u3046\u3061\u3001\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u4ee5\u4e0b\u306e4\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3C\u5206\u6790<\/li>\n\n\n\n<li>SWOT\u5206\u6790<\/li>\n\n\n\n<li>4P\u5206\u6790<\/li>\n\n\n\n<li>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u6d3b\u7528\u76ee\u7684\u3068\u5f97\u610f\u3068\u3059\u308b\u5206\u91ce\u3092\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001\u74b0\u5883\u5206\u6790\u306e\u969b\u306b\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3c\u5206\u6790\">3C\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c0473115&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c0473115\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative01.jpg?w=1000\" alt=\"\" class=\"wp-image-14637\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative01.jpg?w=300&amp;h=240 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative01.jpg?w=768&amp;h=614 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative01.jpg?w=150&amp;h=120 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/3c-analysis\/\">3C\u5206\u6790<\/a>\u3068\u306f\u3001\u4f01\u696d\u306e\u6226\u7565\u7acb\u6848\u306e\u305f\u3081\u306b\u9867\u5ba2\uff08Customer\uff09\u30fb\u7af6\u5408\uff08Competitor\uff09\u30fb\u81ea\u793e\uff08Company\uff09\u306e3\u3064\u306e\u8996\u70b9\u304b\u3089\u5e02\u5834\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5e02\u5834\u3067\u306e\u81ea\u793e\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u898b\u3064\u3051\u51fa\u305b\u308b\u305f\u3081\u3001\u6226\u7565\u30fb\u65bd\u7b56\u306e\u65b9\u91dd\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>PEST\u5206\u6790\u3067\u306f\u5206\u6790\u3067\u304d\u306a\u3044\u5185\u90e8\u74b0\u5883\u306e\u6574\u7406\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-swot\u5206\u6790\">SWOT\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c0473b94&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c0473b94\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"565\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative02.jpg?w=1000\" alt=\"\" class=\"wp-image-14638\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative02.jpg?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative02.jpg?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative02.jpg?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/swot\/\">SWOT\u5206\u6790<\/a>\u3068\u306f\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306e\u30d7\u30e9\u30b9\u9762\u3068\u30de\u30a4\u30ca\u30b9\u9762\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u307b\u304b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u4f75\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5185\u90e8\u74b0\u5883\uff1a4C\u5206\u6790\u30014P\u5206\u6790<\/li>\n\n\n\n<li>\u5916\u90e8\u74b0\u5883\uff1aPEST\u5206\u6790\u3001\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u7a2e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u5f97\u305f\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u305d\u308c\u305e\u308c\u5f37\u307f\u3068\u5f31\u307f\u3068\u639b\u3051\u5408\u308f\u305b\u308b\u30af\u30ed\u30b9\u96c6\u8a08\u3092\u884c\u3046\u3053\u3068\u3067\u30014\u3064\u306e\u5074\u9762\u304b\u3089\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4p\u5206\u6790\">4P\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c047471b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c047471b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative03.jpg?w=1000\" alt=\"\" class=\"wp-image-14626\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative03.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative03.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative03.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/4p-analysis\/\">4P\u5206\u6790<\/a>\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u88fd\u54c1\uff08Product\uff09\u30fb\u4fa1\u683c\uff08Price\uff09\u30fb\u6d41\u901a\uff08Place\uff09\u30fb\u53cd\u5247\uff08Promotion\uff09\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4e3b\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u30fb\u65bd\u7b56\u306e\u7b56\u5b9a\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u898f\u4e8b\u696d\u7acb\u3061\u4e0a\u3052\u306e\u969b\u3001\u81ea\u793e\u30ea\u30bd\u30fc\u30b9\u306e\u68da\u5378\u3057\u3092\u884c\u3046\u969b\u306b\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\">\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c047526d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c047526d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"565\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative04.jpg?w=1000\" alt=\"\" class=\"wp-image-14627\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative04.jpg?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative04.jpg?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative04.jpg?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/5forces\/\">\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/a>\u3068\u306f\u3001\u696d\u754c\u306b\u304b\u304b\u308b5\u3064\u306e\u529b\u304b\u3089\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u696d\u754c\u306e\u69cb\u9020\u3084\u5e02\u5834\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u53c2\u5165\u6e08\u307f\u306e\u5e02\u5834\u3067\u3069\u306e\u3088\u3046\u306b\u6226\u3046\u304b\u3001\u3069\u308c\u304f\u3089\u3044\u6295\u8cc7\u3059\u308b\u304b\u306a\u3069\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6226\u7565\u30fb\u65bd\u7b56\u306e\u5927\u307e\u304b\u306a\u65b9\u91dd\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u4e8b\u4f8b\u304b\u3089\u308f\u304b\u308b-pest\u5206\u6790\u5f8c\u306e\u6226\u7565-\u65bd\u7b56\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\">\u4e8b\u4f8b\u304b\u3089\u308f\u304b\u308b\uff01PEST\u5206\u6790\u5f8c\u306e\u6226\u7565\u30fb\u65bd\u7b56\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c0475e1e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c0475e1e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img06.jpg?w=1000\" alt=\"\" class=\"wp-image-14634\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>PEST\u5206\u6790\u3067\u5916\u90e8\u74b0\u5883\u3092\u6574\u7406\u3057\u3066\u304b\u3089\u6226\u7565\u30fb\u65bd\u7b56\u306e\u7b56\u5b9a\u304c\u5b8c\u4e86\u3059\u308b\u307e\u3067\u306b\u306f\u3001\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790\u3084\u9867\u5ba2\u5206\u6790\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30d5\u30a7\u30fc\u30ba\u304c\u5f85\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5909\u5316\u30b9\u30d4\u30fc\u30c9\u306e\u901f\u3044\u6628\u4eca\u3001\u4e00\u3064\u3072\u3068\u3064\u7dbf\u5bc6\u306b\u30d6\u30ec\u30fc\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3092\u884c\u3044\u3001\u5206\u6790\u3057\u3066\u3044\u308b\u3068\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6539\u5584\u3055\u308c\u308b\u9803\u306b\u306f\u30cb\u30fc\u30ba\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u3082\u3063\u3066\u6226\u7565\u30fb\u65bd\u7b56\u3092\u7b56\u5b9a\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u30fb\u5206\u6790\u3067\u304d\u308bCRM\u3068\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u9069\u5207\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u4f5c\u6210\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u6f5f\u770c\u5999\u9ad8\u5e02\u306e\u4e8b\u4f8b\u304b\u3089\u3082\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u30fb\u65bd\u7b56\u306e\u7b56\u5b9a\u306b\u30c4\u30fc\u30eb\u304c\u5f79\u7acb\u3064\u3068\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c0476e6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c0476e6e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative05.jpg?w=1000\" alt=\"\" class=\"wp-image-14628\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative05.jpg?w=300&amp;h=90 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative05.jpg?w=768&amp;h=230 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-creative05.jpg?w=150&amp;h=45 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>\u65b0\u6f5f\u770c\u5999\u9ad8\u5e02\u306f\u3001\u4e0a\u8cea\u306a\u30d1\u30a6\u30c0\u30fc\u30b9\u30ce\u30fc\u304c\u30b9\u30ad\u30fc\u5ba2\u306b\u4eba\u6c17\u3067\u3059\u3002\u4e00\u65b9\u3001\u590f\u306f\u5341\u5206\u306b\u89b3\u5149\u5ba2\u3092\u547c\u3073\u8fbc\u3081\u3066\u304a\u3089\u305a\u3001\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u89b3\u5149\u5ba2\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u304c\u4e0d\u5341\u5206\u3067\u3057\u305f\u3002\u307e\u305f\u3001SNS\u3067\u60c5\u5831\u767a\u4fe1\u3092\u884c\u3063\u3066\u3044\u305f\u3082\u306e\u306e\u3001\u590f\u306e\u9b45\u529b\u3092\u4f1d\u3048\u304d\u308c\u3066\u3044\u306a\u3044\u73fe\u72b6\u304c\u6d6e\u304d\u5f6b\u308a\u3068\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u590f\u306b\u89b3\u5149\u5ba2\u3092\u547c\u3073\u8fbc\u3080\u305f\u3081\u306e\u624b\u6bb5\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u3001\u89b3\u5149CRM\u306e\u69cb\u7bc9\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3057\u305f\u3002CRM\u3068\u3057\u3066\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>\u300f\u3001MA\u30c4\u30fc\u30eb\u3068\u3057\u3066\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement\uff08\u65e7Pardot\uff09<\/a>\u300f\u3092\u5c0e\u5165\u3057\u3001\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u84c4\u7a4d\u3067\u304d\u308b\u57fa\u76e4\u3092\u69cb\u7bc9\u3002\u89b3\u5149\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u30ec\u30ae\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3068\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4f1a\u54e1\u767b\u9332\u3057\u305f\u89b3\u5149\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u5c65\u6b74\u304b\u3089\u3001\u6700\u9069\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u4f5c\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5404\u7a2e\u30c4\u30fc\u30eb\u306b\u3088\u308b\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d50\u679c\u3001\u9ad8\u53ce\u5165\u306e\u89b3\u5149\u5ba2\u304c\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u3001\u5f93\u6765\u306e\u5b89\u58f2\u308a\u4e2d\u5fc3\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u6226\u7565\u3092\u5909\u3048\u308b\u3068\u3044\u3063\u305f\u65b0\u305f\u306a\u6226\u7565\u3092\u691c\u8a0e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u30c7\u30e2\u52d5\u753b\u304b\u3089\u3001Sales Cloud\u306e\u8a73\u7d30\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/crm-sales-demos\/?d=blog-body-cta-text3\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 Sales Cloud\u306e\u88fd\u54c1\u30c7\u30e2\u52d5\u753b\u3092\u8996\u8074\u3059\u308b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u307e\u3068\u3081-pest\u5206\u6790\u3092\u884c\u3063\u3066\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3088\u3046\">\u307e\u3068\u3081\uff1aPEST\u5206\u6790\u3092\u884c\u3063\u3066\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3088\u3046<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f28c0477f2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f28c0477f2f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-14635\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-pest-analysis-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 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