{"id":14661,"date":"2025-08-08T11:19:50","date_gmt":"2025-08-08T02:19:50","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=14661"},"modified":"2025-08-08T11:19:51","modified_gmt":"2025-08-08T02:19:51","slug":"jp-stp-analysis","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-stp-analysis\/","title":{"rendered":"STP\u5206\u6790\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6d3b\u7528\u76ee\u7684\u3084\u5206\u6790\u65b9\u6cd53\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u300c\u65b0\u5546\u54c1\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3001\u672c\u5f53\u306b\u3053\u306e\u5c64\u3067\u826f\u3044\u306e\u3060\u308d\u3046\u304b\u2026\u300d<br>\u300c\u7af6\u5408\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u3048\u308b\u4e2d\u3067\u3001\u3069\u3046\u3059\u308c\u3070\u81ea\u793e\u3092\u9078\u3093\u3067\u3082\u3089\u3048\u308b\u306e\u3060\u308d\u3046\u2026\u300d<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u4e0a\u3067\u3001\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u3092\u62b1\u3048\u3066\u306f\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u611f\u899a\u3084\u7d4c\u9a13\u3060\u3051\u306b\u983c\u3063\u305f\u6226\u7565\u7acb\u6848\u306f\u3001\u6210\u679c\u304c\u51fa\u306b\u304f\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u793e\u5185\u3067\u306e\u5408\u610f\u5f62\u6210\u3082\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u5f37\u529b\u306a\u6b66\u5668\u3068\u306a\u308b\u306e\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cSTP\u5206\u6790\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u3068\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u4f5c\u3089\u308c\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3053\u3068\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u306e\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\uff08Segmentation\uff09\u3001\u305d\u306e\u4e2d\u304b\u3089\u72d9\u3046\u3079\u304d\u5e02\u5834\u3092\u5b9a\u3081\uff08Targeting\uff09\u3001\u7af6\u5408\u306b\u306f\u306a\u3044\u72ec\u81ea\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\uff08Positioning\uff09\u3053\u3068\u3067\u3001\u300c\u8ab0\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u5c4a\u3051\u308b\u304b\u300d\u3068\u3044\u3046\u6226\u7565\u306e\u6839\u5e79\u3092\u8ad6\u7406\u7684\u306b\u5c0e\u304d\u51fa\u3059\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001STP\u5206\u6790\u306e\u57fa\u672c\u7684\u306a\u77e5\u8b58\u304b\u3089\u6d3b\u7528\u3059\u308b\u76ee\u7684\u3001\u5404\u9805\u76ee\u306e\u5185\u5bb9\u3001\u660e\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5177\u4f53\u7684\u306a3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3001\u6ce8\u610f\u70b9\u306a\u3069\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3092\u6700\u5f8c\u307e\u3067\u8aad\u3081\u3070\u3001STP\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3001\u81ea\u4fe1\u3092\u6301\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u73fe\u5728\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u5909\u5316\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u6b63\u78ba\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5b9f\u969b\u306b\u4eca\u3069\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u3001\u3069\u3093\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u306a\u306e\u304b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u5fc5\u8aad\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3092\u307e\u3068\u3081\u305f\u30ec\u30dd\u30fc\u30c8\u300e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u65b0\u4e8b\u60c5\u3010\u7b2c9\u7248\u3011\u300f\u3082\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u21d2<a 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https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-usp\/\">USP\u3068\u306f\uff1f\u81ea\u793e\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u30686\u3064\u306e\u4e8b\u4f8b<\/a><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-stp\u5206\u6790\u3068\u306f-\u81ea\u793e\u306e\u4f4d\u7f6e\u4ed8\u3051\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" data-level=\"2\">STP\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u4f4d\u7f6e\u4ed8\u3051\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/li><li><a href=\"#h-stp\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684\" data-level=\"2\">STP\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684<\/a><\/li><li><a href=\"#h-stp\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\" data-level=\"2\">STP\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0<\/a><\/li><li><a href=\"#h-stp\u5206\u6790\u306e\u5404\u9805\u76ee\u3068\u5206\u6790\u65b9\u6cd5\" data-level=\"2\">STP\u5206\u6790\u306e\u5404\u9805\u76ee\u3068\u5206\u6790\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-stp\u5206\u6790\u3092\u6210\u529f\u306b\u5c0e\u304f3\u3064\u306e\u30b3\u30c4\" data-level=\"2\">STP\u5206\u6790\u3092\u6210\u529f\u306b\u5c0e\u304f3\u3064\u306e\u30b3\u30c4<\/a><\/li><li><a href=\"#h-stp\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\" data-level=\"2\">STP\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#h-stp\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u4e0a\u3052\u305f\u4f01\u696d\u4e8b\u4f8b\" data-level=\"2\">STP\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u4e0a\u3052\u305f\u4f01\u696d\u4e8b\u4f8b<\/a><\/li><li><a href=\"#h-stp\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u3088\u308a\u9ad8\u3081\u308b\u306b\u306fsalesforce\u306e-marketing-cloud-\u304c\u304a\u3059\u3059\u3081\" data-level=\"2\">STP\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u3088\u308a\u9ad8\u3081\u308b\u306b\u306fSalesforce\u306e\u300cMarketing Cloud\u300d\u304c\u304a\u3059\u3059\u3081<\/a><\/li><li><a href=\"#h-stp\u5206\u6790\u3092\u6d3b\u7528\u3057\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308d\u3046\" 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height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img01.jpg?w=1000\" alt=\"\" class=\"wp-image-14668\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img01.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 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data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative01.jpg?w=1000\" alt=\"\" class=\"wp-image-14666\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative01.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative01.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative01.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-targeting\/\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u3067\u3001\u3082\u3063\u3068\u3082\u81ea\u793e\u306b\u3068\u3063\u3066\u6709\u671b\u306a\u5e02\u5834\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u3067\u3059\u3002\u6700\u5f8c\u306b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3067\u3001\u9078\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u5546\u54c1\u304c\u4ed6\u793e\u88fd\u54c1\u3068\u3069\u3046\u5dee\u5225\u5316\u3067\u304d\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u4e0d\u8981\u306a\u7af6\u4e89\u3092\u907f\u3051\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u512a\u4f4d\u6027\u306e\u78ba\u7acb\u3092\u5b9f\u73fe\u53ef\u80fd\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u3067\u3042\u3063\u3066\u3082\u3001\u3053\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u306a\u8996\u70b9\u3092\u3082\u3066\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-strategy\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<p>\u300c\u81ea\u793e\u306b\u3068\u3063\u3066\u52b9\u679c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\uff1f\u300d\u300c\u81ea\u793e\u306e\u5f37\u307f\u306f\u3069\u3053\u306b\u3042\u308b\uff1f\u300d\u3068\u3044\u3063\u305f\u554f\u3044\u306b\u7b54\u3048\u308b\u306b\u306f\u3001\u5e02\u5834\u5168\u4f53\u306e\u6f6e\u6d41\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u696d\u754c\u30fb\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u6226\u7565\u50be\u5411\u3092\u628a\u63e1\u3057\u305f\u3044\u65b9\u306f\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u65b0\u4e8b\u60c5\uff08\u7b2c9\u7248\uff09\u3011\u306e\u7121\u6599\u30ec\u30dd\u30fc\u30c8\u3092\u305c\u3072\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002\u21d2<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-marketing\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684\">STP\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f12097a7b42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f12097a7b42\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-14669\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>STP\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u306b\u304a\u3051\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306e\u6d17\u3044\u51fa\u3057<\/li>\n<\/ul>\n\n\n\n<p>\u76ee\u7684\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067STP\u5206\u6790\u3092\u5229\u7528\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u304c\u6e67\u304d\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u8aad\u307f\u9032\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e02\u5834\u306b\u304a\u3051\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1<\/strong><\/h3>\n\n\n\n<p>STP\u5206\u6790\u306e\u7b2c\u4e00\u6b69\u3067\u3042\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u5272\u5408\u3092\u6574\u7406\u3067\u304d\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5e02\u5834\u3092\u5e74\u9f62\u3084\u6027\u5225\u3001\u8077\u696d\u3001\u5730\u57df\u3001\u53ce\u5165\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u306e\u57fa\u6e96\u3067\u7d30\u5206\u5316\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e02\u5834\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u304c\u3069\u308c\u304f\u3089\u3044\u3044\u308b\u306e\u304b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\u7684\u306b\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u30de\u30c3\u30c1\u3059\u308b\u9867\u5ba2\u5c64\u3092\u767a\u898b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6700\u9069\u5316<\/strong><\/h3>\n\n\n\n<p>\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u72d9\u3046\u3079\u304d\u5e02\u5834\u304c\u628a\u63e1\u3067\u304d\u308c\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3084\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u308b\u3079\u304f\u591a\u304f\u306e\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u4eba\u6750\u3084\u6642\u9593\u3001\u8cbb\u7528\u306a\u3069\u306e\u8cc7\u6e90\u306b\u9650\u308a\u304c\u3042\u308a\u307e\u3059\u3002\u3088\u308a\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306b\u306f\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001PR\u3084\u5546\u54c1\u958b\u767a\u306a\u3069\u306b\u6700\u9069\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u907f\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7d50\u679c\u7684\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u305f\u7121\u99c4\u306e\u5c11\u306a\u3044\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306e\u6d17\u3044\u51fa\u3057<\/strong><\/h3>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308c\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u969b\u306b\u3001\u7af6\u5408\u4ed6\u793e\u3068\u540c\u3058\u5185\u5bb9\u3092\u6253\u3061\u51fa\u3057\u3066\u3082\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4ed8\u52a0\u4fa1\u5024\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u81ea\u793e\u306e\u5f37\u307f\u3084\u72ec\u81ea\u6027\u3092\u660e\u78ba\u306b\u3057\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9b45\u529b\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u3067\u306e\u4f4d\u7f6e\u4ed8\u3051\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3068\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u512a\u4f4d\u6027\u3084\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u6d3b\u304b\u3057\u306a\u304c\u3089\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u3092\u907f\u3051\u3089\u308c\u308b\u5e02\u5834\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\">STP\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0<\/h2>\n\n\n\n<p>STP\u5206\u6790\u306e\u5b9f\u65bd\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3001\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3068\u304d\u3001\u5e02\u5834\u74b0\u5883\u304c\u5909\u5316\u3057\u305f\u3068\u304d\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u518d\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u304d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u65e2\u5b58\u5e02\u5834\u306b\u65b0\u305f\u306b\u53c2\u5165\u3059\u308b\u5834\u5408\u3084\u3001\u65b0\u3057\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u958b\u62d3\u3059\u308b\u969b\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u3068\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3001\u4f8b\u3048\u3070SWOT\u5206\u6790\u306f\u3001\u4f01\u696d\u306e\u5185\u90e8\u74b0\u5883\uff08\u5f37\u307f\u30fb\u5f31\u307f\uff09\u3068\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u3092\u6574\u7406\u3057\u3001\u5168\u4f53\u7684\u306a\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001STP\u5206\u6790\u306f\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3001\u305d\u306e\u5e02\u5834\u3067\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001SWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30014P\uff08\u88fd\u54c1\u30fb\u4fa1\u683c\u30fb\u6d41\u901a\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001STP\u5206\u6790\u306f\u300c\u3069\u3053\u3067\u30fb\u8ab0\u306b\u30fb\u3069\u3046\u898b\u305b\u308b\u304b\u300d\u3092\u6c7a\u3081\u308b\u6bb5\u968e\u306b\u3042\u305f\u308a\u30014P\u306f\u300c\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3059\u308b\u304b\u300d\u3092\u5177\u4f53\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3044\u3046\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u306e\u5404\u9805\u76ee\u3068\u5206\u6790\u65b9\u6cd5\">STP\u5206\u6790\u306e\u5404\u9805\u76ee\u3068\u5206\u6790\u65b9\u6cd5<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f12097a8a9c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f12097a8a9c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-14670\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>STP\u5206\u6790\u306b\u304a\u3051\u308b\u9805\u76ee\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n\n\n\n<li>Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/li>\n\n\n\n<li>Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u9805\u76ee\u306e\u6982\u8981\u3068\u5206\u6790\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u9867\u5ba2\u306e\u985e\u4f3c\u70b9\u3084\u7279\u6027\u3001\u30cb\u30fc\u30ba\u306a\u3069\u3092\u3082\u3068\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u5e02\u5834\u3067\u306f\u3001\u6d88\u8cbb\u8ca1\u5e02\u5834\u3068\u751f\u7523\u8ca1\u5e02\u5834\u306e2\u3064\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8ca1\u5e02\u5834\u306f\u3001\u500b\u4eba\u3084\u5bb6\u5ead\u306a\u3069\u306e\u4e00\u822c\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5e02\u5834\u3067\u3059\u3002\u6d88\u8cbb\u8ca1\u5e02\u5834\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b4\u3064\u306e\u8ef8\u3067\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8ef8\u306e\u5206\u985e<\/th><th>\u6982\u8981<\/th><th>\u4f8b<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u4eba\u53e3\u52d5\u614b\u8ef8<\/td><td>\u5e74\u9f62\u3084\u6027\u5225\u3001\u5bb6\u65cf\u69cb\u6210\u3001\u53ce\u5165\u306a\u3069<\/td><td>30\u4ee3\u30fb\u5b50\u80b2\u3066\u4e2d\u306e\u5973\u6027<br>\u5e74\u53ce800\u4e07\u5186\u4ee5\u4e0a\u306e\u5358\u8eab\u7537\u6027<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u884c\u52d5\u8ef8<\/td><td>\u8cfc\u8cb7\u884c\u52d5\u3084\u8cfc\u8cb7\u5fc3\u7406\u306a\u3069<\/td><td>\u95a2\u6771\u5730\u65b9\u5728\u4f4f\u8005<br>\u4eba\u53e350\u4e07\u4eba\u4ee5\u4e0a\u306e\u90fd\u5e02<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u793e\u4f1a\u5fc3\u7406\u5b66\u8ef8<\/td><td>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u4fa1\u5024\u89b3\u3001\u8da3\u5473\u55dc\u597d\u306a\u3069<\/td><td>\u74b0\u5883\u554f\u984c\u3092\u91cd\u8996\u3059\u308b\u5c64<br>\u30b9\u30c6\u30fc\u30bf\u30b9\u3092\u91cd\u8996\u3059\u308b\u5c64<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5730\u7406\u8ef8<\/td><td>\u5730\u57df\u3084\u4f4f\u307e\u3044\u3001\u6587\u5316\u306a\u3069<\/td><td>\u9031\u306b3\u56de\u4ee5\u4e0a\u5229\u7528\u3059\u308b\u30d8\u30d3\u30fc\u30e6\u30fc\u30b6\u30fc<br>\u4fa1\u683c\u3088\u308a\u3082\u54c1\u8cea\u3092\u91cd\u8996\u3059\u308b\u5c64<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4e00\u65b9\u3001\u751f\u7523\u8ca1\u5e02\u5834\u306f\u4f01\u696d\u9593\u53d6\u5f15\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5e02\u5834\u3067\u3001\u5e02\u5834\u306e\u7d30\u5206\u5316\u306b\u6d3b\u7528\u3059\u308b\u306e\u306f\u4ee5\u4e0b\u306e4\u3064\u306e\u8ef8\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8ef8\u306e\u5206\u985e<\/th><th>\u6982\u8981<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u4eba\u53e3\u8ef8<\/td><td>\u696d\u7a2e\u3084\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u306a\u3069<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u8cfc\u8cb7\u30a2\u30d7\u30ed\u30fc\u30c1\u8ef8<\/td><td>\u8cfc\u8cb7\u610f\u6b32\u3084\u8cfc\u8cb7\u65b9\u91dd\u306a\u3069<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u8ef8<\/td><td>\u4f7f\u7528\u91cf\u3084\u5229\u7528\u72b6\u6cc1\u3001\u4f7f\u7528\u983b\u5ea6\u306a\u3069<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u72b6\u6cc1\u8981\u56e0\u8ef8<\/td><td>\u7dca\u6025\u6027\u3084\u53d7\u6ce8\u91cf\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3069\u308c\u307b\u3069\u7d30\u5206\u5316\u3059\u308b\u304b\u306f\u3001\u5546\u54c1\u5185\u5bb9\u3084\u696d\u754c\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u7d30\u5206\u5316\u3057\u305f\u3042\u3068\u306b\u306f\u3001\u300c\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u6d3b\u304b\u305b\u308b\u5e02\u5834\u306a\u306e\u304b\u300d\u300c\u5e02\u5834\u306e\u30b5\u30a4\u30ba\u306f\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5bfe\u8c61\u3068\u3057\u3066\u9069\u5207\u304b\u300d\u306a\u3069\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a\u200b\u200b<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/segmentation\/\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u3084\u308a\u65b9\u3068\u6d3b\u7528\u4e8b\u4f8b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/strong><\/h3>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u306a\u304b\u304b\u3089\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u6700\u9069\u306a\u5e02\u5834\u3092\u9078\u3076\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3059\u3002\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u304c\u6d3b\u304b\u305b\u305f\u308a\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u30de\u30c3\u30c1\u3057\u305f\u308a\u3059\u308b\u5e02\u5834\u3092\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u624b\u6cd5\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u96c6\u4e2d\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<br>\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u306e\u307f\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5dee\u5225\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><td>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u8907\u6570\u306e\u5e02\u5834\u306b\u5206\u3051\u305f\u3042\u3068\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<br>\u5e45\u5e83\u3044\u5e02\u5834\u3092\u7db2\u7f85\u7684\u306b\u30ab\u30d0\u30fc\u3057\u305f\u3044\u5834\u5408\u306b\u4f7f\u3044\u307e\u3059\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u7121\u5dee\u5225\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><td>\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u4fc2\u306a\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<br>\u5927\u4f01\u696d\u306e\u3088\u3046\u306a\u6f64\u6ca2\u306a\u8cc7\u91d1\u304c\u3042\u308b\u5834\u5408\u306b\u7528\u3044\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u307e\u305f\u3001\u5e02\u5834\u306e\u9b45\u529b\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u306f\u3001\u300c6R\u300d\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u3068\u3001\u591a\u89d2\u7684\u306b\u691c\u8a0e\u3067\u304d\u3066\u4fbf\u5229\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Realistic Scale\uff08\u6709\u52b9\u306a\u5e02\u5834\u898f\u6a21\uff09<\/strong>: \u305d\u306e\u5e02\u5834\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u308a\u7acb\u3064\u5341\u5206\u306a\u898f\u6a21\u304c\u3042\u308b\u304b\uff1f<\/li>\n\n\n\n<li><strong>Rate of Growth\uff08\u6210\u9577\u7387\uff09<\/strong>: \u4eca\u5f8c\u3001\u305d\u306e\u5e02\u5834\u306f\u6210\u9577\u3057\u3066\u3044\u304f\u898b\u8fbc\u307f\u304c\u3042\u308b\u304b\uff1f<\/li>\n\n\n\n<li><strong>Rival\uff08\u7af6\u5408\u306e\u72b6\u6cc1\uff09<\/strong>: \u7af6\u5408\u306f\u3069\u308c\u304f\u3089\u3044\u5f37\u3044\u304b\uff1f\u81ea\u793e\u304c\u512a\u4f4d\u306b\u7acb\u3066\u308b\u304b\uff1f<\/li>\n\n\n\n<li><strong>Rank \/ Ripple Effect\uff08\u512a\u5148\u9806\u4f4d\uff0f\u6ce2\u53ca\u52b9\u679c\uff09<\/strong>: \u9867\u5ba2\u306e\u512a\u5148\u9806\u4f4d\u306f\u9ad8\u3044\u304b\uff1f\u5468\u56f2\u3078\u306e\u5f71\u97ff\u529b\u306f\u5927\u304d\u3044\u304b\uff1f<\/li>\n\n\n\n<li><strong>Reach\uff08\u5230\u9054\u53ef\u80fd\u6027\uff09<\/strong>: \u305d\u306e\u5e02\u5834\u306e\u9867\u5ba2\u306b\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u7684\u78ba\u306b\u5c4a\u3051\u3089\u308c\u308b\u304b\uff1f<\/li>\n\n\n\n<li><strong>Response\uff08\u6e2c\u5b9a\u53ef\u80fd\u6027\uff09<\/strong>: \u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u7d50\u679c\u3001\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u89b3\u70b9\u304b\u3089\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a55\u4fa1\u3057\u3001\u6700\u3082\u52dd\u7b97\u306e\u9ad8\u3044\u5e02\u5834\u3092\u9078\u3073\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/strong><\/h3>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u9078\u3093\u3060\u5e02\u5834\u306b\u304a\u3051\u308b\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u8a8d\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ed6\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3068\u6bd4\u8f03\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u5dee\u5225\u5316\u3092\u56f3\u308c\u308b\u304b\u30fb\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3068\u3044\u3063\u305f\u6226\u7565\u3092\u7acb\u3066\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3068\u547c\u3070\u308c\u308b\u30de\u30c8\u30ea\u30af\u30b9\u56f3\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306e\u95a2\u4fc2\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f12097aacf9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f12097aacf9\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative02.jpg?w=1000\" alt=\"\" class=\"wp-image-14667\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative02.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative02.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-creative02.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u8ef8\u306e\u6c7a\u5b9a<\/td><td>\u9867\u5ba2\u304c\u5546\u54c1\u3092\u9078\u3076\u969b\u306b\u91cd\u8981\u8996\u3059\u308b2\u3064\u306e\u8ef8\u3092\u6c7a\u3081\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u4fa1\u683c\uff08\u9ad8\u3044\u21d4\u5b89\u3044\uff09\u300d\u3068\u300c\u54c1\u8cea\uff08\u9ad8\u54c1\u8cea\u21d4\u6a19\u6e96\u54c1\u8cea\uff09\u300d\u3001\u300c\u6a5f\u80fd\u6027\uff08\u591a\u6a5f\u80fd\u21d4\u30b7\u30f3\u30d7\u30eb\uff09\u300d\u306a\u3069\u3067\u3059\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u7af6\u5408\u306e\u30d7\u30ed\u30c3\u30c8<\/td><td>\u6c7a\u3081\u305f2\u3064\u306e\u8ef8\u3067\u30de\u30c3\u30d7\u3092\u4f5c\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u3044\u308b\u7af6\u5408\u4ed6\u793e\u304c\u3069\u3053\u306b\u4f4d\u7f6e\u3059\u308b\u304b\u3092\u914d\u7f6e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u81ea\u793e\u306e\u30d7\u30ed\u30c3\u30c8<\/td><td>\u7af6\u5408\u306e\u4f4d\u7f6e\u3092\u8e0f\u307e\u3048\u3001\u81ea\u793e\u304c\u3069\u3053\u3067\u52dd\u8ca0\u3059\u308b\u306e\u304b\u3001\u72ec\u81ea\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5b9a\u3081\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001\u7af6\u5408\u304c\u3044\u306a\u3044\u300c\u7a7a\u767d\u5730\u5e2f\uff08\u7a7a\u304d\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u300d\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u30e6\u30cb\u30fc\u30af\u306a\u7acb\u3061\u4f4d\u7f6e\u304c\u8996\u899a\u7684\u306b\u660e\u3089\u304b\u306b\u306a\u308a\u3001\u4f1d\u3048\u308b\u3079\u304d\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u3092\u6210\u529f\u306b\u5c0e\u304f3\u3064\u306e\u30b3\u30c4\">STP\u5206\u6790\u3092\u6210\u529f\u306b\u5c0e\u304f3\u3064\u306e\u30b3\u30c4<\/h2>\n\n\n\n<p>STP\u5206\u6790\u306f\u5f37\u529b\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001\u305f\u3060\u624b\u9806\u901a\u308a\u306b\u9032\u3081\u308b\u3060\u3051\u3067\u306f\u3001\u673a\u4e0a\u306e\u7a7a\u8ad6\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3046\u5371\u967a\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5206\u6790\u3092\u5b9f\u308a\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306e3\u3064\u306e\u30b3\u30c4\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b3\u30c41-\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304d\u5ba2\u89b3\u7684\u306b\u5e02\u5834\u3092\u898b\u308b\">\u30b3\u30c41\uff1a\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304d\u5ba2\u89b3\u7684\u306b\u5e02\u5834\u3092\u898b\u308b<\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u306a\u3046\u969b\u3001\u6700\u3082\u907f\u3051\u305f\u3044\u306e\u304c\u300c\u3053\u3046\u3042\u3063\u3066\u307b\u3057\u3044\u300d\u3068\u3044\u3046\u601d\u3044\u8fbc\u307f\u3084\u3001\u793e\u5185\u306e\u5e38\u8b58\u3060\u3051\u3067\u5e02\u5834\u3092\u5206\u3051\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5fc5\u305a\u7dcf\u52d9\u7701\u7d71\u8a08\u5c40 e-Stat\u306a\u3069\u306e\u516c\u7684\u306a\u7d71\u8a08\u30c7\u30fc\u30bf\u3084\u8abf\u67fb\u4f1a\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u3001SFA\/CRM\u306a\u3069\u306e\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u3044\u3063\u305f\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u3066\u5206\u6790\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u304c\u601d\u3044\u3082\u3088\u3089\u306a\u3044\u6709\u671b\u306a\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u767a\u898b\u306b\u7e4b\u304c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b3\u30c42-\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u7121\u8996\u3057\u305f\u7406\u60f3\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8ffd\u308f\u306a\u3044\">\u30b3\u30c42\uff1a\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u7121\u8996\u3057\u305f\u7406\u60f3\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8ffd\u308f\u306a\u3044<\/h3>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u969b\u3001\u5e02\u5834\u898f\u6a21\u3084\u6210\u9577\u6027\u3060\u3051\u3092\u898b\u3066\u300c\u9b45\u529b\u7684\u306a\u5e02\u5834\u3060\u300d\u3068\u98db\u3073\u3064\u304d\u305f\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u305d\u306e\u5e02\u5834\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u304c\u6301\u3064\u88fd\u54c1\u3084\u4fa1\u683c\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u3067\u73fe\u5b9f\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd\u304b\u3069\u3046\u304b\u3092\u51b7\u9759\u306b\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u7d20\u6674\u3089\u3057\u3044\u88fd\u54c1\u304c\u3042\u3063\u3066\u3082\u305d\u308c\u3092\u5c4a\u3051\u308b\u624b\u6bb5\u304c\u306a\u3051\u308c\u3070\u3001\u7d75\u306b\u63cf\u3044\u305f\u9905\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u81ea\u793e\u306e\u4f53\u529b\u3084\u30ea\u30bd\u30fc\u30b9\u306b\u898b\u5408\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b3\u30c43-\u9867\u5ba2\u8996\u70b9\u3067-\u72ec\u81ea\u306e\u5f37\u307f-\u3092\u5b9a\u7fa9\u3059\u308b\">\u30b3\u30c43\uff1a\u9867\u5ba2\u8996\u70b9\u3067\u300c\u72ec\u81ea\u306e\u5f37\u307f\u300d\u3092\u5b9a\u7fa9\u3059\u308b<\/h3>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u8003\u3048\u308b\u3068\u304d\u3001\u79c1\u305f\u3061\u306f\u3064\u3044\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6a5f\u80fd\u3084\u30b9\u30da\u30c3\u30af\u3068\u3044\u3063\u305f\u300c\u81ea\u5206\u305f\u3061\u304c\u4f1d\u3048\u305f\u3044\u5f37\u307f\u300d\u3092\u8ef8\u306b\u3057\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u672c\u5f53\u306b\u5927\u5207\u306a\u306e\u306f\u300c\u9867\u5ba2\u304c\u4fa1\u5024\u3092\u611f\u3058\u308b\u5f37\u307f\u300d\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3044\u304f\u3089\u9ad8\u6a5f\u80fd\u3067\u3082\u3001\u305d\u308c\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u7e4b\u304c\u3089\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u304c\u4f55\u3092\u57fa\u6e96\u306b\u8cfc\u8cb7\u3092\u6c7a\u3081\u3066\u3044\u308b\u306e\u304b\uff08KBF: Key Buying Factor\uff09\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u306e\u6587\u8108\u3067\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u5b9a\u7fa9\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\">STP\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f12097ac1c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f12097ac1c5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-14671\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>STP\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5206\u6790\u3059\u308b\u9806\u756a\u306b\u3053\u3060\u308f\u308a\u3059\u304e\u306a\u3044<\/li>\n\n\n\n<li>\u72d9\u3063\u305f\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u5fc5\u305a\u3057\u3082\u6b63\u3057\u3044\u3068\u306f\u9650\u3089\u306a\u3044<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u3060\u3051\u3067\u7d42\u308f\u3089\u306a\u3044<\/li>\n\n\n\n<li>STP\u5206\u6790\u4ee5\u5916\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3082\u6ce8\u76ee\u3057\u3066\u307f\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u52b9\u679c\u7684\u306aSTP\u5206\u6790\u3092\u884c\u3044\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u6ce8\u610f\u70b9\u3092\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5206\u6790\u3059\u308b\u9806\u756a\u306b\u3053\u3060\u308f\u308a\u3059\u304e\u306a\u3044<\/strong><\/h3>\n\n\n\n<p>STP\u5206\u6790\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u2192\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u2192\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u9806\u306b\u9032\u3081\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u304c\u3001\u5fc5\u305a\u3057\u3082\u3053\u306e\u9806\u756a\u306b\u56fa\u57f7\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u3084\u72b6\u6cc1\u306b\u3088\u3063\u3066\u306f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u5148\u306b\u8003\u3048\u3001\u305d\u306e\u3042\u3068\u306b\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u898b\u3064\u3051\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u5404\u8981\u7d20\u304c\u9023\u52d5\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u3069\u3053\u304b\u3089\u5206\u6790\u3057\u3066\u3082\u7d50\u679c\u306b\u5927\u304d\u306a\u5dee\u306f\u751f\u3058\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u67d4\u8edf\u306a\u767a\u60f3\u3067\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u767a\u898b\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u72d9\u3063\u305f\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u5fc5\u305a\u3057\u3082\u6b63\u3057\u3044\u3068\u306f\u9650\u3089\u306a\u3044<\/strong><\/h3>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u5e02\u5834\u3067\u306e\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u304c\u3001\u8003\u3048\u629c\u3044\u3066\u8a2d\u5b9a\u3057\u305f\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u5fc5\u305a\u3057\u3082\u6b63\u3057\u3044\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u5e02\u5834\u304c\u5c0f\u3055\u3059\u304e\u308b\u5834\u5408\u306b\u306f\u60f3\u5b9a\u3057\u305f\u58f2\u4e0a\u304c\u7acb\u305f\u305a\u3001\u4e8b\u696d\u305d\u306e\u3082\u306e\u304c\u5931\u6557\u306b\u7d42\u308f\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e02\u5834\u306e\u52d5\u5411\u3084\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u898b\u306a\u304c\u3089\u3001\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001STP\u5206\u6790\u4ee5\u5916\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u306a\u5e02\u5834\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u3060\u3051\u3067\u7d42\u308f\u3089\u306a\u3044<\/strong><\/h3>\n\n\n\n<p>STP\u5206\u6790\u3092\u3082\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u3042\u3068\u306b\u306f\u3001\u7d50\u679c\u3092\u8a55\u4fa1\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65bd\u7b56\u304c\u671f\u5f85\u901a\u308a\u306e\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3092\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u73fe\u72b6\u306b\u5bfe\u3059\u308b\u4eee\u8aac\u3092\u7acb\u3066\u3001\u5fc5\u8981\u306a\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u306f\u6b63\u89e3\u304c\u306a\u3044\u304b\u3089\u3053\u305d\u3001\u5e38\u306b\u52b9\u679c\u691c\u8a3c\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u6210\u529f\u3057\u305f\u304b\u3069\u3046\u304b\u3001\u307e\u305f\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306b\u6539\u826f\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u5927\u304d\u306a\u52b9\u679c\u304c\u898b\u8fbc\u3081\u308b\u304b\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/pdca-cycle\/\">PDCA\u30b5\u30a4\u30af\u30eb<\/a>\u3092\u56de\u3059\u3053\u3068\u3067\u3088\u308a\u9ad8\u3044\u52b9\u679c\u3092\u3081\u3056\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>STP\u5206\u6790\u4ee5\u5916\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3082\u6ce8\u76ee\u3057\u3066\u307f\u308b<\/strong><\/h3>\n\n\n\n<p>STP\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u72d9\u3046\u5e02\u5834\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u3001\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u52b9\u679c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001STP\u5206\u6790\u3060\u3051\u3067\u306f\u81ea\u793e\u306e\u5f37\u307f\u3092\u9069\u5207\u306b\u628a\u63e1\u3067\u304d\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u304c\u5f97\u308b\u305f\u3081\u306b\u3082\u3001\u307b\u304b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f75\u7528\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/swot\/\">SWOT\u5206\u6790<\/a>\u3084<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-pest-analysis\/\">PEST\u5206\u6790<\/a>\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5916\u90e8\u74b0\u5883\u3084\u5185\u90e8\u8cc7\u6e90\u3092\u3088\u308a\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002STP\u5206\u6790\u306b\u3053\u3060\u308f\u3089\u305a\u3001\u591a\u89d2\u7684\u306a\u5206\u6790\u3092\u884c\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u200b\u200b\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/segmentation\/\"><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-analysis\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e10\u7a2e\u985e\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3084\u308a\u65b9\u3084\u624b\u9806\u3092\u89e3\u8aac<\/a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u4e0a\u3052\u305f\u4f01\u696d\u4e8b\u4f8b\">STP\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u4e0a\u3052\u305f\u4f01\u696d\u4e8b\u4f8b<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f12097ad1cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f12097ad1cb\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-14672\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>STP\u5206\u6790\u3092\u884c\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u4e0a\u3052\u305f\u4f01\u696d\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e2\u793e\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30a2\u30b5\u30d2\u30d3\u30fc\u30eb\u682a\u5f0f\u4f1a\u793e<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u7d50\u679c\u304c\u51fa\u305f\u306e\u304b\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u682a\u5f0f\u4f1a\u793e<\/strong><\/h3>\n\n\n\n<p>\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u3001\u6301\u3061\u904b\u3073\u306b\u9069\u3057\u305f\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u300c\u30ec\u30c3\u30c4\u30ce\u30fc\u30c8\u300d\u3092\u958b\u767a\u3057\u3001STP\u5206\u6790\u306b\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ec\u30c3\u30c4\u30ce\u30fc\u30c8\u3092\u5236\u4f5c\u3057\u3066\u3044\u305f\u5f53\u6642\u3001\u4ed6\u793e\u306f\u30d1\u30bd\u30b3\u30f3\u306e\u30b9\u30da\u30c3\u30af\u3092\u91cd\u8996\u3057\u305f\u5546\u54c1\u958b\u767a\u3092\u9032\u3081\u3066\u3044\u307e\u3057\u305f\u3002\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u304c\u7740\u76ee\u3057\u305f\u9867\u5ba2\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3001\u300c\u5916\u56de\u308a\u306e\u55b6\u696d\u3084\u51fa\u5148\u3067\u3082\u4ed5\u4e8b\u3092\u3057\u305f\u3044\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u300d\u3002\u305d\u3053\u3067\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u306f\u3001\u9577\u6642\u9593\u4f7f\u7528\u3067\u304d\u3001\u6301\u3061\u904b\u3073\u3082\u3057\u3084\u3059\u3044\u8efd\u91cf\u306a\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u958b\u767a\u3057\u3001\u898b\u4e8b\u306b\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u7d50\u679c\u3001\u6cd5\u4eba\u9700\u8981\u3092\u6e80\u305f\u3059\u30d3\u30b8\u30cd\u30b9\u7279\u5316\u578bPC\u304c\u751f\u307e\u308c\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30a2\u30b5\u30d2\u30d3\u30fc\u30eb\u682a\u5f0f\u4f1a\u793e<\/strong><\/h3>\n\n\n\n<p>\u30a2\u30b5\u30d2\u30d3\u30fc\u30eb\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u300c\u30a2\u30b5\u30d2\u30b9\u30fc\u30d1\u30fc\u30c9\u30e9\u30a4\u300d\u3092\u4e3b\u8ef8\u3068\u3057\u3001\u30d3\u30fc\u30eb\u985e\u306b\u304a\u3044\u3066\u30c8\u30c3\u30d7\u30b7\u30a7\u30a2\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30d3\u30fc\u30eb\u5e02\u5834\u306e\u6210\u719f\u5316\u3084\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u5909\u5316\u306a\u3069\u304c\u8981\u56e0\u3068\u306a\u308a\u3001\u30d3\u30fc\u30eb\u985e\u306e\u9700\u8981\u304c\u6e1b\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30b5\u30d2\u30d3\u30fc\u30eb\u306f\u4e2d\u9577\u671f\u7684\u306a\u5bfe\u7b56\u3068\u3057\u3066\u3001\u74b0\u5883\u306e\u5909\u5316\u3092\u898b\u636e\u3048\u305f\u300c\u5e02\u5834\u5275\u9020\u3068\u7d71\u5408\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u6253\u3061\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u5275\u9020\u3068\u7d71\u5408\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u300c\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u80b2\u6210\u300d\u3068\u300c\u65b0\u4fa1\u5024\u306e\u5275\u9020\u300d\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u3001STP\u5206\u6790\u3092\u542b\u3080\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30a2\u30b5\u30d2\u30b9\u30fc\u30d1\u30fc\u30c9\u30e9\u30a4\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u300c\u4e3b\u98f2\u300d\u300c\u4f75\u98f2\u300d\u300c\u65b0\u898f\u5c64\u300d\u306e3\u3064\u306b\u5206\u3051\u3066\u512a\u5148\u9806\u4f4d\u3092\u660e\u78ba\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5404\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u5b9a\u7fa9\u3057\u3066\u3001\u3084\u308b\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a08\u753b\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30b5\u30d2\u30d3\u30fc\u30eb\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u4eca\u3042\u308b\u5546\u54c1\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u518d\u5b9a\u7fa9\u3057\u3001\u5c06\u6765\u7684\u306a\u30ea\u30b9\u30af\u306b\u5099\u3048\u308b\u52d5\u304d\u3092\u898b\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u3088\u308a\u9ad8\u3081\u308b\u306b\u306fsalesforce\u306e-marketing-cloud-\u304c\u304a\u3059\u3059\u3081\">STP\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u3088\u308a\u9ad8\u3081\u308b\u306b\u306fSalesforce\u306e\u300cMarketing Cloud\u300d\u304c\u304a\u3059\u3059\u3081<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f12097ade59&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f12097ade59\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img06.jpg?w=1000\" alt=\"\" class=\"wp-image-14665\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img06.jpg?w=300&amp;h=128 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img06.jpg?w=768&amp;h=327 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/jp-stp-analysis-img06.jpg?w=150&amp;h=64 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u306f\u3001Salesforce\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u60c5\u5831\u304b\u3089\u597d\u307f\u3084\u6642\u9593\u3092\u8003\u616e\u3057\u3001\u304a\u3059\u3059\u3081\u5546\u54c1\u306e\u63d0\u6848\u3082\u884c\u3048\u307e\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u63d0\u6848\u3092\u884c\u3048\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u6a5f\u4f1a\u30ed\u30b9\u3092\u9632\u3050\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>AI\u3082\u6d3b\u7528\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u30e1\u30fc\u30eb\u3084Web\u3001SNS\u306a\u3069\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u5b9f\u73fe\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u624b\u52a9\u3051\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/marketing-automation-analytics\/\">MA\u3092\u4f7f\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u5206\u6790\u304c\u884c\u3048\u308b\uff1f\u5206\u6790\u6642\u306e\u6ce8\u610f\u70b9\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>\u306f\u3058\u3081\u308b\u524d\u306b\u8aad\u3093\u3067\u304a\u304d\u305f\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/strong><\/h2>\n\t\t\t\t\t\t\t<p 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href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300d\u3067\u306f\u3001\u30e1\u30fc\u30eb\u306e\u81ea\u52d5\u914d\u4fe1\u3084\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u304c\u53ef\u80fd\u3067\u3059\u3002AI\u306b\u3088\u308a\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u9867\u5ba2\u7dad\u6301\u7387\u306a\u3069\u306e\u5411\u4e0a\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u30c7\u30e2\u52d5\u753b\u3082\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u306b\u3064\u306a\u304c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six 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