{"id":15352,"date":"2024-09-25T15:12:56","date_gmt":"2024-09-25T06:12:56","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=15352"},"modified":"2025-09-01T17:39:46","modified_gmt":"2025-09-01T08:39:46","slug":"holiday-ecommerce-success-2","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/holiday-ecommerce-success-2\/","title":{"rendered":"\u4eca\u5e74\u306e\u5e74\u672b\u5546\u6226\u3067\u5dee\u3092\u3064\u3051\u308b\uff01 E\u30b3\u30de\u30fc\u30b9\u306e\u6210\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e4\u3064\u306e\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u4e16\u754c\u306e\u6ce8\u6587\u91cf\u306f\u3001\u6e1b\u5c11\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u914d\u9001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3084\u30b3\u30b9\u30c8\u3082\u4f9d\u7136\u3068\u3057\u3066\u4e0d\u900f\u660e\u3067\u3001\u6d88\u8cbb\u8005\u306f<a 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class=\"wp-block-offer__description\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3068 AI \u3067<br>\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092<br>\u7bc9\u304f\u305f\u3081\u306e\uff14\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/industries\/retail\/holiday-readiness-guide-2023\/?d=blog-body-cta-banner1\">\u4eca\u3059\u3050\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta01.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta01.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/06\/holiday-shopping-predictions-cta01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>\u76ee\u6b21<\/h3><ul><li><a href=\"#h-\u65b0\u305f\u306a\u8ab2\u984c\u3092kpi\u306b\u53d6\u308a\u5165\u308c\u308b\" data-level=\"2\">\u65b0\u305f\u306a\u8ab2\u984c\u3092KPI\u306b\u53d6\u308a\u5165\u308c\u308b<\/a><\/li><li><a href=\"#h-\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u91cd\u8996\u3059\u308b\" data-level=\"2\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u91cd\u8996\u3059\u308b<\/a><ul><li><a href=\"#h-\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b\" data-level=\"3\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b<\/a><\/li><li><a href=\"#h-\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u591a\u89d2\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\" data-level=\"3\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u591a\u89d2\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/a><\/li><li><a href=\"#h-\u9867\u5ba2\u7372\u5f97\u304b\u3089\u7dad\u6301\u3078\u306e\u6226\u7565\u7684\u306a\u30b7\u30d5\u30c8\u304c\u91cd\u8981\" data-level=\"3\">\u9867\u5ba2\u7372\u5f97\u304b\u3089\u7dad\u6301\u3078\u306e\u6226\u7565\u7684\u306a\u30b7\u30d5\u30c8\u304c\u91cd\u8981<\/a><\/li><li><a 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id=\"h-\u65b0\u305f\u306a\u8ab2\u984c\u3092kpi\u306b\u53d6\u308a\u5165\u308c\u308b\"><strong>\u65b0\u305f\u306a\u8ab2\u984c\u3092KPI\u306b\u53d6\u308a\u5165\u308c\u308b<\/strong><\/h2>\n\n\n\n<p>2024\u5e74\u306e\u30db\u30ea\u30c7\u30fcE\u30b3\u30de\u30fc\u30b9\u306e\u6210\u529f\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u3001\u524d\u5e74\u6bd4\u306e\u6210\u9577\u7387\u3084\u58f2\u4e0a\u76ee\u6a19\u304c\u5fc5\u305a\u3057\u3082\u6700\u9069\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u307e\u3067\u306e\u3068\u3053\u308d\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u306f\u6a2a\u3070\u3044\u3067\u3001\u591a\u304f\u306e\u5c02\u9580\u5bb6\u304c\u5e74\u672b\u307e\u3067\u3053\u306e\u72b6\u614b\u304c\u7d9a\u304f\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u6628\u5e74\u3068\u540c\u3058\u57fa\u6e96\u3067\u53ce\u76ca\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306f\u3001\u9069\u5207\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6628\u5e74\u306e\u5b9f\u7e3e\u3092\u632f\u308a\u8fd4\u308b\u3053\u3068\u306f\u5927\u5207\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u73fe\u5728\u306e\u5e02\u5834\u72b6\u6cc1\u3084\u8ab2\u984c\u3082\u8003\u616e\u3057\u3066\u3001\u6210\u529f\u306e\u57fa\u6e96\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76ee\u6a19\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3078\u306e\u8ab2\u984c\u3001\u8f38\u9001\u6642\u9593\u3084\u30b3\u30b9\u30c8\u306e\u4e0a\u6607\u3001\u30a4\u30f3\u30d5\u30ec\u306a\u3069\u306e\u8981\u56e0\u3092\u8003\u616e\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u3053\u3046\u3057\u305f\u5909\u52d5\u304c\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u306f\u3001\u5272\u5f15\u306e\u63d0\u4f9b\u65b9\u6cd5\u306e\u898b\u76f4\u3057\u3084\u3001\u9650\u5b9a\u7279\u5178\u3084\u88fd\u54c1\u30a2\u30af\u30bb\u30b9\u3092\u542b\u3080<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-loyalty-program\/\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a>\u306e\u5c0e\u5165\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u72b6\u6cc1\u3092\u8003\u616e\u3057\u3001\u6210\u529f\u306e\u305f\u3081\u306e\u660e\u78ba\u306a\u76ee\u6a19\u3068\u6307\u6a19\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u91cd\u8996\u3059\u308b\"><strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u91cd\u8996\u3059\u308b<\/strong><\/h2>\n\n\n\n<p>\u3053\u306e\u5e74\u672b\u5546\u6226\u3067\u4f55\u304c\u8d77\u3053\u3063\u3066\u3082\u3001\u6210\u529f\u3092\u6e2c\u308b\u305f\u3081\u306b\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af(\u8a2a\u554f\u6570)\u3068<a href=\"https:\/\/www.salesforce.com\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/a>(\u9ad8\u500d\u7387)\uff08\u82f1\u8a9e\uff09\u306eKPI(\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19)\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u306b\u306f\u72ec\u81ea\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u52b9\u679c\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b\"><strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306f\u3001\u5168\u4f53\u306eE\u30b3\u30de\u30fc\u30b9\u6226\u7565\u3092\u8003\u616e\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u5185\u5bb9\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u88fd\u54c1\u30ed\u30fc\u30f3\u30c1\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u983b\u5ea6\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u7dcf\u6570\u3068\u30e6\u30cb\u30fc\u30af\u6570\uff09\u3060\u3051\u3067\u306a\u304f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30bd\u30fc\u30b9\u3092\u78ba\u8a8d\u3057\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/digital-marketing-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af(\u81ea\u7136\u691c\u7d22)<\/a>(\u82f1\u8a9e)\u306a\u306e\u304b\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u3001\u5e83\u544a\u3001\u6709\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u76ee\u6a19\u306b\u9054\u6210\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u30d0\u30c3\u30af\u30dd\u30b1\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u3088\u308a\u6df1\u3044\u5272\u5f15\uff09\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<a href=\"https:\/\/www.businesswire.com\/news\/home\/20191203005121\/en\/Research-Data-Suggests-84-of-Customers-Are-Looking-to-Email-Marketers-For-Their-Holiday-Discounts\" target=\"_blank\" rel=\"noreferrer noopener\">\u3042\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068<\/a>\uff08\u82f1\u8a9e\uff09\u3001\u6d88\u8cbb\u8005\u306e64\uff05\u304c\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u4e2d\u306b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3001\u305d\u306e\u5927\u534a(84\uff05)\u306f\u5272\u5f15\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u597d\u3080\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">E\u30b3\u30de\u30fc\u30b9\u6700\u65b0\u4e8b\u60c5<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u5168\u4e16\u754c2,700\u540d\u306eE\u30b3\u30de\u30fc\u30b9\u30ea\u30fc\u30c0\u30fc\u300115\u5104\u4eba\u4ee5\u4e0a\u306e\u4e00\u822c\u6d88\u8cbb\u8005\u3084\u4f01\u696d\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u5206\u6790\u304b\u3089\u5c0e\u304b\u308c\u305f\u30c8\u30ec\u30f3\u30c9\u304c\u660e\u3089\u304b\u306b\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/commerce\/state-of-commerce\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/shopping-index-retail-data-cta03.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/shopping-index-retail-data-cta03.png 650w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/shopping-index-retail-data-cta03.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/04\/shopping-index-retail-data-cta03.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u591a\u89d2\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\"><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u591a\u89d2\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/h3>\n\n\n\n<p>\u5e74\u672b\u5546\u6226\u3092\u8fce\u3048\u308b\u524d\u306b\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u6e96\u5099\u3092\u6574\u3048\u3001\u30c7\u30b8\u30bf\u30eb\u30b9\u30c8\u30a2\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u308b\u72b6\u614b\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306a<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-howto-ecsite\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3<\/a>\u3001\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u5e74\u672b\u5546\u6226\u306b\u304a\u3051\u308bE\u30b3\u30de\u30fc\u30b9\u3092\u6210\u529f\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6<a href=\"https:\/\/neilpatel.com\/blog\/disproportionate-holiday-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neil Patel\u6c0f<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u3088\u308b\u3068\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u306f\u5e73\u5747\u6ce8\u6587\u984d\u304c30\uff05\u5897\u3048\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u308260\uff05\u4e0a\u6607\u3059\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d7\u30ed\u30bb\u30b9\u306b\u969c\u5bb3\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\u3069\u3053\u3067\u6d88\u8cbb\u8005\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u3001\u539f\u56e0\u3092\u7279\u5b9a\u3057\u307e\u3057\u3087\u3046<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav 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class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Twitter\u3067\u30b7\u30a7\u30a2\uff08\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304d\u307e\u3059\uff09\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=%E4%BB%8A%E5%B9%B4%E3%81%AE%E5%B9%B4%E6%9C%AB%E5%95%86%E6%88%A6%E3%81%A7%E5%B7%AE%E3%82%92%E3%81%A4%E3%81%91%E3%82%8B%EF%BC%81%20E%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AE%E6%88%90%E6%9E%9C%E3%82%92%E6%AD%A3%E7%A2%BA%E3%81%AB%E6%B8%AC%E5%AE%9A%E3%81%99%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE4%E3%81%A4%E3%81%AE%E6%96%B9%E6%B3%95&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fjp%2Fblog%2Fholiday-ecommerce-success-2%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 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\/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30d7\u30dc\u30fc\u30c9\u306b\u30b3\u30d4\u30fc\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"\u4eca\u5e74\u306e\u5e74\u672b\u5546\u6226\u3067\u5dee\u3092\u3064\u3051\u308b\uff01 E\u30b3\u30de\u30fc\u30b9\u306e\u6210\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e4\u3064\u306e\u65b9\u6cd5\" https:\/\/www.salesforce.com\/jp\/blog\/holiday-ecommerce-success-2\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 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noopener\">\u6ce8\u6587\u6570\u3092\u5897\u3084\u3059<\/a>(\u82f1\u8a9e)\u305f\u3081\u306b\u306f\u3001\u5546\u54c1\u306e\u9b45\u529b\u7684\u306a\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u3001\u9069\u5207\u306a\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u304c\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u308b\u969b\u306b\u5546\u54c1\u304c\u30ab\u30fc\u30c8\u306b\u4fdd\u5b58\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u6a5f\u80fd\u3082\u6709\u52b9\u3067\u3059\u3002\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306f\u30ab\u30fc\u30c8\u3092\u5546\u54c1\u4fdd\u5b58\u306b\u5229\u7528\u3059\u308b\u305f\u3081\u3001\u3053\u308c\u306b\u3088\u308a\u30b5\u30a4\u30c8\u306e\u5229\u4fbf\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u7dca\u6025\u6027\u3092\u6f14\u51fa\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u300c\u4ed6\u306e4\u4eba\u306e\u8cb7\u3044\u7269\u5ba2\u304c\u3053\u306e\u5546\u54c1\u3092\u898b\u3066\u3044\u307e\u3059\u300d\u306e\u3088\u3046\u306a\u4eba\u6c17\u30d0\u30c3\u30b8\u3001\u300c\u6b8b\u308a3\u3064\u3067\u3059\uff01\u300d\u306e\u3088\u3046\u306a\u5728\u5eab\u72b6\u6cc1\u306e\u8868\u793a\u3001\u300c\u3042\u30685\u30c9\u30eb\u3067\u9001\u6599\u7121\u6599\u3067\u3059\uff01\u300d\u306e\u3088\u3046\u306a\u9001\u6599\u7121\u6599\u306e\u95be\u5024\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u3092\u8ffd\u52a0\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u3055\u3089\u306b\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u9867\u5ba2\u7372\u5f97\u304b\u3089\u7dad\u6301\u3078\u306e\u6226\u7565\u7684\u306a\u30b7\u30d5\u30c8\u304c\u91cd\u8981\"><strong>\u9867\u5ba2\u7372\u5f97\u304b\u3089\u7dad\u6301\u3078\u306e\u6226\u7565\u7684\u306a\u30b7\u30d5\u30c8\u304c\u91cd\u8981<\/strong><\/h3>\n\n\n\n<p>\u5e74\u672b\u5546\u6226\u30b7\u30fc\u30ba\u30f3\u4e2d\u306b\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3057\u305f\u8a2a\u554f\u8005\u3092\u3069\u308c\u3060\u3051\u518d\u3073\u5f15\u304d\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n\n\n\n<p>\u7e41\u5fd9\u671f\u5f8c\u306b\u3001\u3053\u308c\u3089\u306e\u8a2a\u554f\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u518d\u8a2a\u3092\u4fc3\u3059\u3053\u3068\u304c\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6628\u5e74\u306e\u30ab\u30fc\u30c8\u653e\u68c4\u30e1\u30fc\u30eb\u306e\u5e73\u5747<a href=\"https:\/\/www.salesforce.com\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/a>(\u82f1\u8a9e)\u304c18.64\uff05\u3067\u3042\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u306f\u3059\u3079\u3066\u65b0\u305f\u306a\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002\u3053\u306e\u8a2a\u554f\u8005\u5c64\u306b\u5bfe\u3057\u3066\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u306a\u3044\u3068\u3001\u5546\u6226\u5f8c\u306e\u5927\u304d\u306a\u6a5f\u4f1a\u3092\u9003\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u7d42\u4e86\u5f8c\u306f\u65b0\u898f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u3067\u3059\u3002\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7a4d\u6975\u7684\u306b\u53ce\u96c6\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br>\u73fe\u5728\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/?d=blog-body-cta-text1\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u306e65\uff05<\/a>\u304c\u3001\u81ea\u8eab\u306e\u30cb\u30fc\u30ba\u3084\u671f\u5f85\u3092\u4f01\u696d\u304c\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002\u9867\u5ba2\u306e\u58f0\u3092\u3057\u3063\u304b\u308a\u3068\u53ce\u96c6\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u81ea\u5206\u306e\u610f\u898b\u304c\u5c0a\u91cd\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6d3b\u304b\u3059\u3053\u3068\u304c\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u6210\u529f\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\t\u5e74\u672b\u5546\u6226\u3000\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/retail-holiday-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta01.png?w=600\" alt=\"\" class=\"wp-image-15447\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta01.png 600w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta01.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta01.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2024\u5e74\u306e\u5e74\u672b\u5546\u6226\u306e\u50be\u5411\u306f-5\u3064\u306e\u4e88\u6e2c\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\"><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/retail-holiday-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">2024\u5e74\u306e\u5e74\u672b\u5546\u6226\u306e\u50be\u5411\u306f\uff1f5\u3064\u306e\u4e88\u6e2c\u3068\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/shopping-index-retail-data\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/04\/GettyImages-1202231699-1.jpg_draft_1.jpeg\" alt=\"\" style=\"aspect-ratio:16\/9;object-fit:cover\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u4e16\u754c\u5c0f\u58f2\u5e02\u5834\u304b\u3089\u307f\u308b2024\u5e74\u5f8c\u534a\u306e\u6d88\u8cbb\u8005\u52d5\u5411\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\"><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/shopping-index-retail-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e16\u754c\u5c0f\u58f2\u5e02\u5834\u304b\u3089\u307f\u308b2024\u5e74\u5f8c\u534a\u306e\u6d88\u8cbb\u8005\u52d5\u5411\u3068\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/holiday-shopping-predictions-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/11\/GettyImages-1168079213-1.jpg?w=768&amp;h=512\" alt=\"\" style=\"aspect-ratio:16\/9;object-fit:cover\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u5e74\u672b\u5546\u6226\u3092\u52dd\u3061\u629c\u304f5\u3064\u306e\u30a4\u30f3\u30b5\u30a4\u30c8-\u6d88\u8cbb\u8005\u304c\u4eca\u5e74\u91cd\u8996\u3057\u3066\u3044\u308b\u3082\u306e\u306f\"><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/holiday-shopping-predictions-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e74\u672b\u5546\u6226\u3092\u52dd\u3061\u629c\u304f5\u3064\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3002\u6d88\u8cbb\u8005\u304c\u4eca\u5e74\u91cd\u8996\u3057\u3066\u3044\u308b\u3082\u306e\u306f\uff1f<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-94bc23d7 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/?d=blog-body-cta-banner3\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"406\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta.png?w=722\" alt=\"\" class=\"wp-image-15397\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta.png 722w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/holiday-ecommerce-success-cta.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u77e5\u3063\u3066\u304a\u304d\u305f\u3044-\u9867\u5ba2\u306e\u6700\u65b0\u60c5\u5831\"><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u77e5\u3063\u3066\u304a\u304d\u305f\u3044 \u9867\u5ba2\u306e\u6700\u65b0\u60c5\u5831<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u203b\u672c\u8a18\u4e8b\u306f\u7c73\u56fd\u3067\u516c\u958b\u3055\u308c\u305f \u201c<a href=\"https:\/\/www.salesforce.com\/blog\/holiday-ecommerce-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Holidays Will Be Different This Year \u2014 Here&#8217;s How To Measure Your Ecommerce Success<\/a>\u201d \u306e\u6284\u8a33\u7248\u3067\u3059\u3002\u672c\u30dd\u30b9\u30c8\u306e\u6b63\u5f0f\u8a00\u8a9e\u306f\u82f1\u8a9e\u3067\u3042\u308a\u3001\u305d\u306e\u5185\u5bb9\u304a\u3088\u3073\u89e3\u91c8\u306b\u3064\u3044\u3066\u306f\u82f1\u8a9e\u304c\u512a\u5148\u3055\u308c\u307e\u3059\u3002<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u5e74\u306e\u5e74\u672b\u5546\u6226\u3067\u5c0f\u58f2\u696d\u304c\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b63\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068\u305d\u306e\u9032\u6357\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u30d2\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":361,"featured_media":15351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"85cd7e0180704fae938be060b52e587c","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[8,29,22,23],"sf_content_type":[],"blog":[681,656,615,586],"coauthors":[558],"class_list":["post-15352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-customer-experience","sf_topic-holiday-readiness","sf_topic-retail","blog-holiday-readiness","blog-customer-experience","blog-commerce","blog-retail"],"yoast_head":"<!-- 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