{"id":15712,"date":"2025-09-03T11:33:54","date_gmt":"2025-09-03T02:33:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=15712"},"modified":"2025-09-03T11:33:55","modified_gmt":"2025-09-03T02:33:55","slug":"jp-4c-analysis","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-4c-analysis\/","title":{"rendered":"4C\u5206\u6790\u3068\u306f\uff1f\u5404\u8981\u7d20\u306e\u6982\u8981\u30843C\u5206\u6790\u3068\u306e\u9055\u3044\u3001\u6d3b\u7528\u65b9\u6cd5\u3084\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>4C\u5206\u6790\u3068\u306f\u3001\u300cCustomer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u300d\u300cCost\uff08\u30b3\u30b9\u30c8\uff09\u300d\u300cConvenience\uff08\u5229\u4fbf\u6027\uff09\u300d\u300cCommunication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u306e4\u8981\u7d20\u304b\u3089\u69cb\u6210\u3055\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6ce8\u76ee\u3057\u305f\u4f01\u696d\u8996\u70b9\u306e\u5206\u6790\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u6e80\u8db3\u5ea6\u3068\u3044\u3063\u305f\u9867\u5ba2\u76ee\u7dda\u3067\u8003\u3048\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u30014C\u5206\u6790\u306e\u5404\u6982\u8981\u3084\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3001\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3001\u5206\u6790\u3092\u6210\u529f\u3055\u305b\u308b\u65b9\u6cd5\u3001\u4e8b\u4f8b\u306a\u3069\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u30023C\u5206\u6790\u30844P\u5206\u6790\u306a\u3069\u307b\u304b\u306e\u5206\u6790\u65b9\u6cd5\u3068\u306e\u9055\u3044\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u6cd5\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u6700\u65b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u60c5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u4e16\u754c\u5404\u56fd\u7d045,000\u4eba\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304b\u3089\u5f97\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u304b\u3089\u3001AI\u3001\u30c7\u30fc\u30bf\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-marketing\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u8aad\u3080<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg 720w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/marketing-trends-cta-.jpeg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-4c\u5206\u6790\u3068\u306f\" data-level=\"2\">4C\u5206\u6790\u3068\u306f<\/a><\/li><li><a href=\"#h-4c\u5206\u6790\u306e4\u3064\u306e\u8981\u7d20\" data-level=\"2\">4C\u5206\u6790\u306e4\u3064\u306e\u8981\u7d20<\/a><\/li><li><a href=\"#h-4c\u5206\u6790\u30683c\u5206\u6790-4p\u5206\u6790-5c\u5206\u6790\u3068\u306e\u9055\u3044\" data-level=\"2\">4C\u5206\u6790\u30683C\u5206\u6790\u30fb4P\u5206\u6790\u30fb5C\u5206\u6790\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#h-4c\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\" data-level=\"2\">4C\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-4c\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\" data-level=\"2\">4C\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-4c\u5206\u6790\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\" data-level=\"2\">4C\u5206\u6790\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#h-\u4e8b\u4f8b\u3092\u3082\u3068\u306b4c\u5206\u6790\u3092\u89e3\u8aac\" data-level=\"2\">\u4e8b\u4f8b\u3092\u3082\u3068\u306b4C\u5206\u6790\u3092\u89e3\u8aac<\/a><\/li><li><a href=\"#h-4c\u5206\u6790\u3092\u884c\u3046\u969b\u306fai\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\" data-level=\"2\">4C\u5206\u6790\u3092\u884c\u3046\u969b\u306fAI\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684<\/a><\/li><li><a href=\"#h-4c\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u3088\u3046\" data-level=\"2\">4C\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4c\u5206\u6790\u3068\u306f\">4C\u5206\u6790\u3068\u306f<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3080fb7499&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3080fb7499\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img01.jpg?w=1000\" alt=\"\" class=\"wp-image-15715\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img01.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>4C\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u8996\u70b9\u306b\u3082\u3068\u3065\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u624b\u6cd5\u3067\u3059\u30021993\u5e74\u306b\u3001\u30ed\u30d0\u30fc\u30c8\u30fbF\u30fb\u30ed\u30fc\u30bf\u30dc\u30fc\u30f3\u306b\u3088\u308a\u63d0\u5531\u3055\u308c\u3001\u4ee5\u4e0b\u306e4\u8981\u7d20\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Value (\u9867\u5ba2\u4fa1\u5024)<\/li>\n\n\n\n<li>Cost (\u9867\u5ba2\u30b3\u30b9\u30c8)<\/li>\n\n\n\n<li>Convenience (\u5229\u4fbf\u6027)<\/li>\n\n\n\n<li>Communication (\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3)<\/li>\n<\/ul>\n\n\n\n<p>4\u3064\u306e\u8981\u7d20\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u6e80\u8db3\u5ea6\u3092\u30d9\u30fc\u30b9\u306b\u8003\u3048\u308b4C\u5206\u6790\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3001\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u65b0\u898f\u4e8b\u696d\u306e\u4f01\u753b\u3084\u65e2\u5b58\u88fd\u54c1\u306e\u898b\u76f4\u3057\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u6d3b\u7528\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4c\u5206\u6790\u306e4\u3064\u306e\u8981\u7d20\">4C\u5206\u6790\u306e4\u3064\u306e\u8981\u7d20<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3080fb842c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3080fb842c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-15716\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>4C\u5206\u6790\u306e4\u3064\u306e\u8981\u7d20\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Value (\u9867\u5ba2\u4fa1\u5024)<\/li>\n\n\n\n<li>Cost (\u9867\u5ba2\u30b3\u30b9\u30c8)<\/li>\n\n\n\n<li>Convenience (\u5229\u4fbf\u6027)<\/li>\n\n\n\n<li>Communication (\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3)<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u8981\u7d20\u306e\u7279\u5fb4\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/strong><\/h3>\n\n\n\n<p>\u9867\u5ba2\u4fa1\u5024\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306b\u3082\u305f\u3089\u3059\u6e80\u8db3\u5ea6\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u6b32\u6c42\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3048\u308b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u5bfe\u4fa1\u3092\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30c0\u30a4\u30a8\u30c3\u30c8\u306b\u5931\u6557\u3057\u3066\u304d\u305f\u9867\u5ba2\u3067\u3042\u308c\u3070\u3001\u30c0\u30a4\u30a8\u30c3\u30c8\u3092\u3044\u304b\u306b\u7d99\u7d9a\u3067\u304d\u308b\u304b\u304c\u9375\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3053\u3067\u3001\u6bce\u65e5\u306e\u7d99\u7d9a\u3092\u4ed5\u7d44\u307f\u5316\u3067\u304d\u308b\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3001\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6c42\u3081\u3089\u308c\u308b\u4fa1\u5024\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u7570\u306a\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\uff1c\u9867\u5ba2\u4fa1\u5024\u306e\u5206\u6790\u65b9\u6cd5\uff1e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306f\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u7af6\u5408\u88fd\u54c1\u3067\u306f\u306a\u304f\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u9078\u3070\u308c\u308b\u4e00\u756a\u306e\u7406\u7531\u306f\u4f55\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u88fd\u54c1\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u3069\u306e\u3088\u3046\u306a\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\uff08\u6e80\u8db3\u611f\u3001\u5b89\u5fc3\u611f\u306a\u3069\uff09\u3092\u5f97\u3089\u308c\u307e\u3059\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cost\uff08\u30b3\u30b9\u30c8\uff09<\/strong><\/h3>\n\n\n\n<p>\u30b3\u30b9\u30c8\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u30fb\u5229\u7528\u3059\u308b\u969b\u306b\u8ca0\u62c5\u3059\u308b\u7dcf\u984d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u9069\u5207\u306a\u4fa1\u5024\u3068\u91e3\u308a\u5408\u3046\u30b3\u30b9\u30c8\u8a2d\u5b9a\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u904e\u5ea6\u306b\u9ad8\u984d\u306a\u4fa1\u683c\u8a2d\u5b9a\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u4e00\u65b9\u3067\u3001\u54c1\u8cea\u3084\u4fa1\u5024\u306b\u898b\u5408\u308f\u306a\u3044\u4f4e\u4fa1\u683c\u306f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u640d\u306a\u3046\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3068\u4fa1\u683c\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u91cd\u8996\u3057\u306a\u304c\u3089\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9069\u6b63\u4fa1\u683c\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30eb\u30b8\u30e0\u306e\u5834\u5408\u3001\u91d1\u984d\u304c\u9ad8\u3044\u307b\u3046\u304c\u300c\u4eba\u6c17\u304c\u3042\u308b\u306e\u304b\u3082\u300d\u300c\u52b9\u679c\u304c\u3042\u308a\u305d\u3046\u300d\u3068\u611f\u3058\u308b\u4eba\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u91d1\u984d\u304c\u9ad8\u3044\u3068\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30cf\u30fc\u30c9\u30eb\u3082\u9ad8\u304f\u306a\u308b\u305f\u3081\u3001\u521d\u56de\u7121\u6599\u30841\u30f6\u6708\u9593\u306e\u307f\u306e\u304a\u8a66\u3057\u30d7\u30e9\u30f3\u306a\u3069\u3092\u8a2d\u3051\u3066\u307f\u308b\u306a\u3069\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3092\u3082\u3068\u306b\u4fa1\u683c\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\uff1c\u30b3\u30b9\u30c8\u306e\u5206\u6790\u65b9\u6cd5\uff1e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u88fd\u54c1\u4fa1\u683c\u306f\u3001\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fa1\u5024\u306b\u898b\u5408\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u5229\u7528\u3057\u305f\u308a\u3059\u308b\u4e0a\u3067\u3001\u6642\u9593\u3084\u624b\u9593\u3068\u3044\u3063\u305f\u300c\u898b\u3048\u306a\u3044\u8ca0\u62c5\u300d\u3092\u304b\u3051\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/li>\n\n\n\n<li>\u4fa1\u683c\u30d7\u30e9\u30f3\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u5206\u304b\u308a\u3084\u3059\u3044\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Convenience\uff08\u5229\u4fbf\u6027\uff09<\/strong><\/h3>\n\n\n\n<p>\u5229\u4fbf\u6027\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5bb9\u6613\u306b\u5165\u624b\u30fb\u5229\u7528\u3067\u304d\u308b\u5ea6\u5408\u3044\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5229\u4fbf\u6027\u3092\u5de6\u53f3\u3059\u308b\u8981\u56e0\u3068\u3057\u3066\u3001\u5e97\u8217\u306e\u7acb\u5730\u30fb\u55b6\u696d\u6642\u9593\u30fb\u914d\u9001\u30aa\u30d7\u30b7\u30e7\u30f3\u30fb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4f7f\u3044\u3084\u3059\u3055\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5229\u4fbf\u6027\u304c\u60aa\u3051\u308c\u3070\u9867\u5ba2\u304c\u6c17\u8efd\u306b\u8cfc\u5165\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u7d99\u7d9a\u3057\u305f\u8cfc\u5165\u306b\u7d9a\u3051\u308b\u3053\u3068\u3082\u56f0\u96e3\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u300124\u6642\u9593\u5bfe\u5fdc\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u63d0\u4f9b\u3084\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u306e\u5c0e\u5165\u3082\u3001\u5229\u4fbf\u6027\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u751f\u6d3b\u69d8\u5f0f\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u5229\u4fbf\u6027\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\uff1c\u5229\u4fbf\u6027\u306e\u5206\u6790\u65b9\u6cd5\uff1e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306f\u3001\u6b32\u3057\u3044\u3068\u601d\u3063\u305f\u6642\u306b\u3044\u3064\u3067\u3082\u3069\u3053\u3067\u3082\u88fd\u54c1\u3092\u8cfc\u5165\u3067\u304d\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li>EC\u30b5\u30a4\u30c8\u306e\u64cd\u4f5c\u3084\u6c7a\u6e08\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u8ab0\u306b\u3068\u3063\u3066\u3082\u7c21\u5358\u3067\u30b9\u30c8\u30ec\u30b9\u306e\u306a\u3044\u3082\u306e\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u8cfc\u5165\u524d\u306b\u76f8\u8ac7\u3057\u305f\u308a\u3001\u8cfc\u5165\u5f8c\u306b\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u305f\u308a\u3059\u308b\u4f53\u5236\u306f\u5341\u5206\u306b\u6574\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/h3>\n\n\n\n<p>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u306b\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5f93\u6765\u306e\u4e00\u65b9\u7684\u306a\u5e83\u544a\u5ba3\u4f1d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6d3b\u7528\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5145\u5b9f\u304c\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001SNS\u3067\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u767a\u4fe1\u3057\u3066\u5171\u611f\u3092\u5f97\u305f\u308a\u3001\u30b3\u30e1\u30f3\u30c8\u3067\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u307f\u305f\u308a\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u58f0\u306b\u8033\u3092\u304b\u305f\u3080\u3051\u3066\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u306f\u3001\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u3084\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\uff1c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5206\u6790\u65b9\u6cd5\uff1e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f01\u696d\u304c\u4f1d\u3048\u305f\u3044\u60c5\u5831\u3068\u3001\u9867\u5ba2\u304c\u672c\u5f53\u306b\u77e5\u308a\u305f\u3044\u60c5\u5831\u306f\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u9867\u5ba2\u304c\u6c17\u8efd\u306b\u8cea\u554f\u3084\u610f\u898b\u3092\u4f1d\u3048\u3089\u308c\u308b\u300c\u7a93\u53e3\u300d\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li>SNS\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306a\u3069\u3067\u3001\u58f2\u308a\u8fbc\u307f\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u3051\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4c\u5206\u6790\u30683c\u5206\u6790-4p\u5206\u6790-5c\u5206\u6790\u3068\u306e\u9055\u3044\">4C\u5206\u6790\u30683C\u5206\u6790\u30fb4P\u5206\u6790\u30fb5C\u5206\u6790\u3068\u306e\u9055\u3044<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3080fba1d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3080fba1d7\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-15719\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>4C\u5206\u6790\u4ee5\u5916\u306b\u3082\u591a\u304f\u306e\u5206\u6790\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3068\u304f\u306b3C\u5206\u6790\u30fb4P\u5206\u6790\u30fb5C\u5206\u6790\u306f\u30014C\u5206\u6790\u3068\u6df7\u540c\u3057\u3084\u3059\u3044\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u30014C\u5206\u6790\u30683C\u5206\u6790\u30fb4P\u5206\u6790\u30fb5C\u5206\u6790\u306e\u7279\u5fb4\u306e\u9055\u3044\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u5206\u6790\u624b\u6cd5<\/th><th>4C\u5206\u6790<\/th><th>3C\u5206\u6790<\/th><th>4P\u5206\u6790<\/th><th>5C\u5206\u6790<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u69cb\u6210\u8981\u7d20<\/td><td>\u30fbCustomer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<br>\u30fbCost\uff08\u30b3\u30b9\u30c8\uff09<br>\u30fbConvenience\uff08\u5229\u4fbf\u6027\uff09<br>\u30fbCommunication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/td><td>\u30fbCustomer\uff08\u9867\u5ba2\uff09<br>\u30fbCompany\uff08\u81ea\u793e\uff09<br>\u30fbCompetitor\uff08\u7af6\u5408\u4ed6\u793e\uff09<\/td><td>\u30fbProduct\uff08\u5546\u54c1\uff09<br>\u30fbPrice\uff08\u4fa1\u683c\uff09<br>\u30fbPlace\uff08\u6d41\u901a\uff09<br>\u30fbPromotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09<\/td><td>\u30fbCustomer\uff08\u9867\u5ba2\uff09<br>\u30fbCompany\uff08\u81ea\u793e\uff09<br>\u30fbCompetitor\uff08\u7af6\u5408\u4ed6\u793e\uff09<br>\u30fbCustomer\uff08\u4e2d\u9593\u9867\u5ba2\uff09<br>\u30fbCommunity\uff08\u5730\u57df\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u8996\u70b9<\/td><td>\u9867\u5ba2\u8996\u70b9<\/td><td>\u5185\u90e8\u8981\u56e0\u3068\u76f4\u63a5\u7684\u306a\u5916\u90e8\u8981\u56e0<\/td><td>\u4f01\u696d\u8996\u70b9<\/td><td>\u9867\u5ba2\u8996\u70b9\u30fb\u7af6\u5408\u8996\u70b9\u3092\u542b\u3080\u591a\u89d2\u7684\u306a\u8996\u70b9<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u76ee\u7684<\/td><td>\u9867\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3084\u8ca9\u58f2\u65b9\u6cd5\u3092\u691c\u8a0e\u3059\u308b<\/td><td>\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u5e02\u5834\u3067\u3069\u306e\u3088\u3046\u306b\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b<\/td><td>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u5e02\u5834\u306b\u6295\u5165\u3057\u3066\u3044\u304f\u304b\u3092\u691c\u8a0e\u3059\u308b<\/td><td>\u3088\u308a\u8a73\u7d30\u306a\u5e02\u5834\u5206\u6790\u3092\u884c\u3044\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u5404\u5206\u6790\u65b9\u6cd5\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>4C\u5206\u6790\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-iconography-list\">\n\t<div class=\"wp-block-salesforce-blog-iconography-list__heading\">\n\t\t\t\t<span class='wp-block-salesforce-blog-iconography-list__icon'>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"49\" fill=\"none\" viewBox=\"0 0 48 49\"><path fill=\"#032D60\" fill-rule=\"evenodd\" d=\"M27.208 15.066h7.106c.52 0 .953-.434.953-.954 0-.26-.087-.433-.26-.693l-8.838-8.751c-.26-.174-.434-.26-.694-.26a.96.96 0 0 0-.953.953v7.019a2.7 2.7 0 0 0 2.686 2.686m15.684 9.011-.78-.78c-.52-.52-1.3-.52-1.907 0L29.895 33.61c-.088.087 0 .173 0 .26v2.166c0 .173 0 .347.172.347h2.253c.087 0 .174-.087.26-.087L42.892 26.07c.606-.693.606-1.473 0-1.993m-8.319 16.204h-6.152a2.515 2.515 0 0 1-2.513-2.513V33.09c0-.693.173-1.386.78-1.82l8.232-8.231c.26-.26.433-.607.433-.954v-1.733c0-.693-.607-1.3-1.3-1.3h-9.531a3.975 3.975 0 0 1-3.986-3.985v-9.36c0-.693-.607-1.3-1.387-1.3H5.72c-2.167 0-3.987 1.82-3.987 3.987V40.28c0 2.166 1.82 3.986 3.986 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/3c-analysis\/\">3C\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u9806\u756a\u3001\u3084\u308a\u65b9\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u5177\u4f53\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4P\u5206\u6790\u3068\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>4C\u5206\u6790\u30684P\u5206\u6790\u306f\u3001\u3069\u3061\u3089\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001\u5206\u6790\u8996\u70b9\u3068\u5177\u4f53\u7684\u306a\u5206\u6790\u9805\u76ee\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>4P\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3001\u4f01\u696d\u8996\u70b9\u3067\u5206\u6790\u3092\u884c\u3046\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product\uff08\u88fd\u54c1\uff09<\/li>\n\n\n\n<li>Price\uff08\u4fa1\u683c\uff09<\/li>\n\n\n\n<li>Place\uff08\u6d41\u901a\uff09<\/li>\n\n\n\n<li>Promotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u4f01\u696d\u304c\u5b9f\u73fe\u3057\u305f\u3044\u3053\u3068\u3092\u5546\u54c1\u306b\u7d44\u307f\u8fbc\u3093\u3060\u308a\u3001\u5229\u76ca\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4fa1\u683c\u3092\u9ad8\u304f\u8a2d\u5b9a\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u30014C\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u8996\u70b9\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u5e02\u5834\u306b\u6295\u5165\u3057\u3066\u3044\u304f\u304b\u3092\u691c\u8a0e\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u8a2d\u5b9a\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u304b\u3089\u6a5f\u80fd\u3084\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u306a\u3069\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6349\u3048\u3066\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>4P\u5206\u6790\u30684P\u5206\u6790\u306f\u3001\u5404\u8981\u7d20\u304c\u305d\u308c\u305e\u308c\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-15717\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-15718\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" 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class=\"wp-block-list\">\n<li>\u696d\u754c\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b<\/li>\n\n\n\n<li>\u72d9\u3046\u3079\u304d\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u3080<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u691c\u8a0e\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u696d\u754c\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>4C\u5206\u6790\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u306f3C\u5206\u6790\u3092\u7528\u3044\u3066\u696d\u754c\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3084\u72ec\u81ea\u306e\u6280\u8853\u3001\u4eba\u6750\u30ea\u30bd\u30fc\u30b9\u306a\u3069\u3092\u8a73\u7d30\u306b\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u5916\u90e8\u74b0\u5883\u3067\u306f\u5e02\u5834\u52d5\u5411\u3084\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3001\u6280\u8853\u9769\u65b0\u306a\u3069\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001SWOT\u5206\u6790\u3082\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u3067\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u6574\u7406\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>SWOT\u5206\u6790\u3068\u306f\u3001\u4f01\u696d\u5185\u5916\u306e\u74b0\u5883\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u8996\u70b9\u3067\u5206\u6790\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strength\uff08\u5f37\u307f\uff09<\/li>\n\n\n\n<li>Weakness\uff08\u5f31\u307f\uff09<\/li>\n\n\n\n<li>Opportunity\uff08\u6a5f\u4f1a\uff09<\/li>\n\n\n\n<li>Threat\uff08\u8105\u5a01\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u74b0\u5883\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u660e\u78ba\u5316\u3057\u3001\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5e02\u5834\u74b0\u5883\u306f\u5909\u5316\u304c\u6fc0\u3057\u3044\u305f\u3081\u3001\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5e02\u5834\u3068\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306a\u3089\u3067\u306f\u306e\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001SWOT\u5206\u6790\u30843C\u5206\u6790\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-iconography-list\">\n\t<div class=\"wp-block-salesforce-blog-iconography-list__heading\">\n\t\t\t\t<span class='wp-block-salesforce-blog-iconography-list__icon'>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"49\" fill=\"none\" viewBox=\"0 0 48 49\"><path fill=\"#032D60\" fill-rule=\"evenodd\" d=\"M27.208 15.066h7.106c.52 0 .953-.434.953-.954 0-.26-.087-.433-.26-.693l-8.838-8.751c-.26-.174-.434-.26-.694-.26a.96.96 0 0 0-.953.953v7.019a2.7 2.7 0 0 0 2.686 2.686m15.684 9.011-.78-.78c-.52-.52-1.3-.52-1.907 0L29.895 33.61c-.088.087 0 .173 0 .26v2.166c0 .173 0 .347.172.347h2.253c.087 0 .174-.087.26-.087L42.892 26.07c.606-.693.606-1.473 0-1.993m-8.319 16.204h-6.152a2.515 2.515 0 0 1-2.513-2.513V33.09c0-.693.173-1.386.78-1.82l8.232-8.231c.26-.26.433-.607.433-.954v-1.733c0-.693-.607-1.3-1.3-1.3h-9.531a3.975 3.975 0 0 1-3.986-3.985v-9.36c0-.693-.607-1.3-1.387-1.3H5.72c-2.167 0-3.987 1.82-3.987 3.987V40.28c0 2.166 1.82 3.986 3.986 3.986h25.476c1.906 0 3.639-1.386 3.986-3.206.086-.347-.26-.78-.607-.78ZM7.105 16.366c0-.694.606-1.3 1.3-1.3h5.372c.78 0 1.3.606 1.3 1.3v1.3c0 .692-.607 1.299-1.3 1.299H8.404c-.78 0-1.3-.607-1.3-1.3v-1.3Zm13.43 17.243c0 .693-.606 1.3-1.3 1.3H8.406c-.78 0-1.3-.607-1.3-1.3v-1.3c0-.693.606-1.3 1.3-1.3H19.15c.78 0 1.3.607 1.3 1.3v1.3zm2.687-7.972c0 .693-.607 1.3-1.3 1.3H8.404c-.78 0-1.3-.607-1.3-1.3v-1.3c0-.693.607-1.3 1.3-1.3h13.431c.78 0 1.3.607 1.3 1.3v1.3z\" clip-rule=\"evenodd\" \/><\/svg>\n\t\t<\/span>\n\t\t\n\t\t\t\t\t<h2 class=\"wp-block-salesforce-blog-iconography-list__title\">\n\t\t\t\t\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\t\t\t<\/h2>\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-block-salesforce-blog-iconography-list__content \">\n\t\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/swot\/\">\u3010\u56f3\u89e3\u3011SWOT\u5206\u6790\u3068\u306f\uff1f\u3084\u308a\u65b9\u304b\u3089\u5177\u4f53\u4f8b\u3001\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/3c-analysis\/\">3C\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u9806\u756a\u3001\u3084\u308a\u65b9\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u5177\u4f53\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u72d9\u3046\u3079\u304d\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u3080<\/strong><\/h3>\n\n\n\n<p>\u7d9a\u3044\u3066\u3001STP\u5206\u6790\u3092\u7528\u3044\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u305b\u308b\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n\n\n\n<li>Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/li>\n\n\n\n<li>Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/li>\n<\/ul>\n\n\n\n<p>STP\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5e02\u5834\u306e\u7d30\u5206\u5316\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e02\u5834\u306e\u9078\u629e\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9078\u5b9a\u3057\u305f\u5e02\u5834\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3001\u5177\u4f53\u7684\u306b\u691c\u8a0e\u3057\u307e\u3059\u3002\u5e02\u5834\u306e\u7d5e\u308a\u8fbc\u307f\u306b\u3088\u308a\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u7684\u306b\u914d\u5206\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u691c\u8a0e\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3084\u72d9\u3046\u3079\u304d\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u3081\u305f\u3089\u3001\u5546\u54c1\u3092\u30b5\u30fc\u30d3\u30b9\u3092\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306b\u8ca9\u58f2\u3059\u308b\u304b\u306e\u6226\u7565\u3092\u7df4\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u969b\u306b\u3001\u4f01\u696d\u76ee\u7dda\u3067\u3042\u308b4P\u5206\u6790\u306b\u52a0\u3048\u3066\u3001\u9867\u5ba2\u76ee\u7dda\u3067\u3042\u308b4C\u306e\u8996\u70b9\u3092\u53d6\u308a\u5165\u308c\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u691c\u8a0e\u3057\u305f\u3046\u3048\u3067\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div 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class=\"wp-block-heading\"><strong>\u30ab\u30a4\u30f3\u30ba<\/strong><\/h3>\n\n\n\n<p>\u30db\u30fc\u30e0\u30bb\u30f3\u30bf\u30fc\u5927\u624b\u306e\u30ab\u30a4\u30f3\u30ba\u306f\u300110\u4e07\u7a2e\u985e\u4ee5\u4e0a\u3068\u3044\u3046\u5727\u5012\u7684\u306a\u5546\u54c1\u6570\u3092\u8a87\u3063\u3066\u304a\u308a\u3001\u3068\u304f\u306bDIY\u3092\u697d\u3057\u3080\u9867\u5ba2\u304b\u3089\u306e\u4eba\u6c17\u304c\u9ad8\u3044\u30db\u30fc\u30e0\u30bb\u30f3\u30bf\u30fc\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u3069\u3053\u306b\u4f55\u304c\u3042\u308b\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u304a\u5ba2\u69d8\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u5c02\u7528\u30a2\u30d7\u30ea\u3092\u7528\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u8cfc\u8cb7\u5c65\u6b74\u3092\u3082\u3068\u306b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3066\u3001\u3088\u308a\u30ea\u30c3\u30c1\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u3082\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u305d\u308c\u305e\u308c\u306e\u304a\u5ba2\u69d8\u306b\u5408\u3063\u305f\u5275\u610f\u5de5\u592b\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5feb\u9069\u306a\u8cb7\u3044\u7269\u3068\u7406\u60f3\u7684\u306a\u66ae\u3089\u3057\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p><strong>Customer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\uff1a<\/strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848<br><strong>Cost\uff08\u30b3\u30b9\u30c8\uff09\uff1a<\/strong>\u6bd4\u8f03\u7684\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb<br><strong>Convenience\uff08\u5229\u4fbf\u6027\uff09\uff1a<\/strong>\u30a2\u30d7\u30ea\u304c\u304a\u5ba2\u69d8\u306e\u8cfc\u8cb7\u3092\u30b5\u30dd\u30fc\u30c8\u30fb\u30a2\u30d7\u30ea\u3067\u306e\u8cb7\u3044\u7269\u304c\u53ef\u80fd<br><strong>Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\uff1a<\/strong>SNS\u3001\u30a2\u30d7\u30ea\u3001\u9867\u5ba2\u60c5\u5831\u3092\u3082\u3068\u306b\u3057\u305f\u5b9f\u5e97\u8217\u3067\u306e\u63a5\u5ba2<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-iconography-list\">\n\t<div class=\"wp-block-salesforce-blog-iconography-list__heading\">\n\t\t\t\t<span class='wp-block-salesforce-blog-iconography-list__icon'>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"49\" fill=\"none\" viewBox=\"0 0 48 49\"><path fill=\"#032D60\" fill-rule=\"evenodd\" d=\"M27.208 15.066h7.106c.52 0 .953-.434.953-.954 0-.26-.087-.433-.26-.693l-8.838-8.751c-.26-.174-.434-.26-.694-.26a.96.96 0 0 0-.953.953v7.019a2.7 2.7 0 0 0 2.686 2.686m15.684 9.011-.78-.78c-.52-.52-1.3-.52-1.907 0L29.895 33.61c-.088.087 0 .173 0 .26v2.166c0 .173 0 .347.172.347h2.253c.087 0 .174-.087.26-.087L42.892 26.07c.606-.693.606-1.473 0-1.993m-8.319 16.204h-6.152a2.515 2.515 0 0 1-2.513-2.513V33.09c0-.693.173-1.386.78-1.82l8.232-8.231c.26-.26.433-.607.433-.954v-1.733c0-.693-.607-1.3-1.3-1.3h-9.531a3.975 3.975 0 0 1-3.986-3.985v-9.36c0-.693-.607-1.3-1.387-1.3H5.72c-2.167 0-3.987 1.82-3.987 3.987V40.28c0 2.166 1.82 3.986 3.986 3.986h25.476c1.906 0 3.639-1.386 3.986-3.206.086-.347-.26-.78-.607-.78ZM7.105 16.366c0-.694.606-1.3 1.3-1.3h5.372c.78 0 1.3.606 1.3 1.3v1.3c0 .692-.607 1.299-1.3 1.299H8.404c-.78 0-1.3-.607-1.3-1.3v-1.3Zm13.43 17.243c0 .693-.606 1.3-1.3 1.3H8.406c-.78 0-1.3-.607-1.3-1.3v-1.3c0-.693.606-1.3 1.3-1.3H19.15c.78 0 1.3.607 1.3 1.3v1.3zm2.687-7.972c0 .693-.607 1.3-1.3 1.3H8.404c-.78 0-1.3-.607-1.3-1.3v-1.3c0-.693.607-1.3 1.3-1.3h13.431c.78 0 1.3.607 1.3 1.3v1.3z\" clip-rule=\"evenodd\" \/><\/svg>\n\t\t<\/span>\n\t\t\n\t\t\t\t\t<h2 class=\"wp-block-salesforce-blog-iconography-list__title\">\n\t\t\t\t\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\t\t\t<\/h2>\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-block-salesforce-blog-iconography-list__content \">\n\t\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=j-AMC0sicvQ\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u304a\u5ba2\u69d8\u4e8b\u4f8b\u3011\u30ab\u30a4\u30f3\u30ba\uff1a\u5c0f\u58f2\u696d\u754c\uff5cSalesforce<\/a><\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30fb\u30b9\u30bf\u30b8\u30aa\u30fb\u30b8\u30e3\u30d1\u30f3<\/strong><\/h3>\n\n\n\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30fb\u30b9\u30bf\u30b8\u30aa\u30fb\u30b8\u30e3\u30d1\u30f3\uff08\u4ee5\u964d\u3001USJ\uff09\u306f\u30012004\u5e74\u306b\u7d4c\u55b6\u7834\u7dbb\u3059\u308b\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u529b\u3092\u3044\u308c\u3066\u898b\u4e8b\u306bV\u5b57\u56de\u5fa9\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u521dUSJ\u306f\u3001\u6620\u753b\u597d\u304d\u306e\u305f\u3081\u306e\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u3068\u3057\u3066\u904b\u55b6\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u9867\u5ba2\u306e\u53d6\u308a\u3053\u307c\u3057\u306e\u539f\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u3067\u306f\u300c\u6d88\u8cbb\u8005\u8996\u70b9\u300d\u3068\u3044\u3046\u4fa1\u5024\u89b3\u3092\u53d6\u308a\u5165\u308c\u3066\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u306e\u304b\u300d\u300c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u4f55\u304b\u300d\u306a\u3069\u306b\u5411\u304d\u5408\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u8996\u70b9\u3092\u5927\u5207\u306b\u3057\u305f\u3053\u3068\u3067\u3001\u5b50\u3069\u3082\u304b\u3089\u5927\u4eba\u307e\u3067\u697d\u3057\u3081\u308b\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u3068\u3057\u3066\u751f\u307e\u308c\u5909\u308f\u3063\u305f\u306e\u3067\u3059\u3002\u7d50\u679c\u7684\u306b\u3001USJ\u306a\u3089\u3067\u306f\u306e\u9b45\u529b\u306e\u767a\u898b\u306b\u3082\u3064\u306a\u304c\u308a\u3001\u5b63\u7bc0\u3054\u3068\u306e\u30a4\u30d9\u30f3\u30c8\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u4eca\u3067\u306f\u30d5\u30a1\u30df\u30ea\u30fc\u4e16\u5e2f\u3084\u82e5\u5e74\u5c64\u304b\u3089\u4eba\u6c17\u306e\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p><strong>Customer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\uff1a<\/strong>\u5b50\u3069\u3082\u304b\u3089\u5927\u4eba\u307e\u3067\u697d\u3057\u3081\u308b\u3001\u4e16\u754c\u6700\u9ad8\u54c1\u8cea\u306e\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8<br><strong>Cost\uff08\u30b3\u30b9\u30c8\uff09\uff1a<\/strong>\u9ad8\u4fa1\u3060\u304c\u898b\u5408\u3063\u305f\u4fa1\u5024\u304c\u3042\u308b\u3001\u6642\u9593\u3092\u304a\u91d1\u3067\u8cfc\u5165\u3059\u308b\u8003\u3048\u65b9<br><strong>Convenience\uff08\u5229\u4fbf\u6027\uff09\uff1a<\/strong>\u304a\u5ba2\u69d8\u304c\u4f4f\u3080\u5730\u57df\u306b\u3088\u3063\u3066\u7570\u306a\u308b<br><strong>Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\uff1a<\/strong>\u30c6\u30ec\u30d3CM\u3084SNS\u3001\u30d1\u30fc\u30af\u5185\u3067\u306e\u30b9\u30bf\u30c3\u30d5\u306e\u5bfe\u5fdc<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4c\u5206\u6790\u3092\u884c\u3046\u969b\u306fai\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\">4C\u5206\u6790\u3092\u884c\u3046\u969b\u306fAI\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3080fc37f1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3080fc37f1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img09.jpg?w=1000\" alt=\"\" class=\"wp-image-15723\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img09.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img09.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img09.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/jp-4c-analysis-img09.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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