{"id":16898,"date":"2025-05-02T14:03:46","date_gmt":"2025-05-02T05:03:46","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=16898"},"modified":"2025-09-05T13:50:43","modified_gmt":"2025-09-05T04:50:43","slug":"jp-what-is-cac","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/","title":{"rendered":"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"\n<p>CAC(Customer Acquisition Cost)\u3068\u306f\u3001\u9867\u5ba2\u7372\u5f97\u307e\u3067\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u793a\u3057\u305f\u6307\u6a19\u3092\u6307\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u6e2c\u5b9a\u3084\u4e8b\u696d\u6d3b\u52d5\u5168\u4f53\u306e\u5065\u5168\u6027\u306e\u5224\u65ad\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001CAC\u3092\u9069\u5207\u306b\u7406\u89e3\u3057\u306a\u3044\u3068\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u53ce\u76ca\u3092\u4e0a\u56de\u3063\u3066\u640d\u5931\u304c\u767a\u751f\u3057\u305f\u308a\u3001\u9867\u5ba2\u7372\u5f97\u306e\u4f59\u5730\u304c\u3042\u308b\u306e\u306b\u6295\u8cc7\u5224\u65ad\u3092\u8aa4\u3063\u305f\u308a\u3068\u6a5f\u4f1a\u640d\u5931\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001\u6df7\u540c\u3055\u308c\u304c\u3061\u306aCPA\u3068\u306e\u9055\u3044\u3084\u95a2\u308f\u308a\u306e\u6df1\u3044<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ltv\/\">LTV<\/a>\u3068\u306e\u95a2\u4fc2\u6027\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>\u300e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u65b0\u4e8b\u60c5\u300f<\/strong>\u30ec\u30dd\u30fc\u30c8\uff08\u7b2c9\u7248\uff09<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u4e16\u754c\u5404\u56fd5,000\u4eba\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c0\u30fc\u3092\u5bfe\u8c61\u306b\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u4eca\u65e5\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u5f71\u97ff\u3059\u308b\u6700\u5927\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u512a\u5148\u4e8b\u9805\u3001\u8ab2\u984c\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-marketing\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta1.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-cac\u3068\u306f\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u793a\u3059\u6307\u6a19\" data-level=\"2\">CAC\u3068\u306f\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u793a\u3059\u6307\u6a19<\/a><\/li><li><a href=\"#h-cac\u3068cpa\u306e\u9055\u3044\" data-level=\"2\">CAC\u3068CPA\u306e\u9055\u3044<\/a><\/li><li><a href=\"#h-cac\u306e\u8a08\u7b97\u65b9\u6cd5\" data-level=\"2\">CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-cac\u3092\u6d3b\u7528\u3059\u308b2\u3064\u306e\u30e1\u30ea\u30c3\u30c8\" data-level=\"2\">CAC\u3092\u6d3b\u7528\u3059\u308b2\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-cac\u3068ltv\u306e\u95a2\u4fc2\u6027\" data-level=\"2\">CAC\u3068LTV\u306e\u95a2\u4fc2\u6027<\/a><\/li><li><a href=\"#h-cac\u3092\u6539\u5584\u3059\u308b4\u3064\u306e\u65b9\u6cd5\" data-level=\"2\">CAC\u3092\u6539\u5584\u3059\u308b4\u3064\u306e\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-cac\u3092\u6539\u5584\u3057\u3066\u5229\u76ca\u3092\u6700\u5927\u5316\u3055\u305b\u3088\u3046\" data-level=\"2\">CAC\u3092\u6539\u5584\u3057\u3066\u5229\u76ca\u3092\u6700\u5927\u5316\u3055\u305b\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cac\u3068\u306f\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u793a\u3059\u6307\u6a19\"><strong>CAC\u3068\u306f\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u793a\u3059\u6307\u6a19<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6933292f84&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6933292f84\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000\" alt=\"\" class=\"wp-image-16900\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CAC\u3068\u306f\u3001\u300cCustomer Acquisition Cost\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u793a\u3057\u305f\u6307\u6a19\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u9867\u5ba2\u7372\u5f97\u306b\u8cbb\u3084\u3057\u305f\u3059\u3079\u3066\u306e\u8cbb\u7528\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u51fa\u7a3f\u8cbb<\/li>\n\n\n\n<li>\u30a4\u30d9\u30f3\u30c8\u51fa\u5c55\u8cbb<\/li>\n\n\n\n<li>\u55b6\u696d\u90e8\u9580\u306e\u6d3b\u52d5\u8cbb<\/li>\n\n\n\n<li>\u4eba\u4ef6\u8cbb\u3000\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cac\u306e\u7a2e\u985e\">CAC\u306e\u7a2e\u985e<\/h3>\n\n\n\n<p>\u307e\u305f\u3001CAC\u306f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u3063\u30663\u7a2e\u985e\u306b\u5206\u3051\u3089\u308c\u3001\u305d\u308c\u305e\u308c\u306e\u6982\u8981\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30c1\u30e3\u30cd\u30eb<\/th><th>\u6982\u8981<\/th><\/tr><\/thead><tbody><tr><td>Organic CAC<\/td><td>\u30fb\u5e83\u544a\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u81ea\u7136\u5897\u52a0\u3057\u305f\u9867\u5ba2\u5358\u4fa1\u3092\u6307\u3059<br>\u30fb\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084SNS\u304b\u3089\u306e\u6d41\u5165\u3001\u53e3\u30b3\u30df\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u7d39\u4ecb\u304b\u3089\u7372\u5f97\u3057\u305f\u9867\u5ba2\u304c\u8a72\u5f53<\/td><\/tr><tr><td>Paid CAC<\/td><td>\u30fb\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305f\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u7372\u5f97\u3057\u305f\u9867\u5ba2\u5358\u4fa1\u3092\u6307\u3059<br>\u30fbCM\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3001\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u3084\u51fa\u5c55\u306a\u3069\u3001\u9867\u5ba2\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u3066\u6295\u8cc7\u3057\u305f\u3042\u3089\u3086\u308b\u65bd\u7b56\u306e\u8cbb\u7528\u304c\u8a72\u5f53<\/td><\/tr><tr><td>Blended CAC<\/td><td>\u30fbOrganic CAC\u3068Paid CAC\u3092\u3042\u308f\u305b\u305f\u7dcf\u5408\u7684\u306a\u9867\u5ba2\u5358\u4fa1\u3092\u6307\u3059\u30fb\u4e00\u822c\u7684\u306bCAC\u3068\u3044\u3048\u3070Blended CAC\u3092\u6307\u3059<br>\u30fb\u4e8b\u696d\u5168\u4f53\u306e\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u8a55\u4fa1<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3001CAC\u3092\u9867\u5ba2\u7372\u5f97\u306e\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u7b97\u51fa\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cac\u3068cpa\u306e\u9055\u3044\"><strong>CAC\u3068CPA\u306e\u9055\u3044<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6933293f9a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6933293f9a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-16901\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img02.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img02.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img02.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CPA\u3068\u306f\u300cCost Per Acquisition\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3059\u3002CAC\u3068\u540c\u3058\u304f\u300c\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u542b\u307e\u308c\u308b\u8cbb\u7528\u306e\u7bc4\u56f2\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6307\u6a19<\/th><th>\u8cbb\u7528\u306e\u7bc4\u56f2<\/th><\/tr><\/thead><tbody><tr><td>CAC<\/td><td>\u5e83\u544a\u8cbb\u7528\u3084\u30a4\u30d9\u30f3\u30c8\u8cbb\u7528\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u4eba\u4ef6\u8cbb\u306a\u3069\u9867\u5ba2\u7372\u5f97\u306b\u95a2\u308f\u308b\u3059\u3079\u3066\u306e\u30b3\u30b9\u30c8\u304c\u542b\u307e\u308c\u308b<\/td><\/tr><tr><td>CPA<\/td><td>\u7279\u5b9a\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u95a2\u9023\u3059\u308b\u30b3\u30b9\u30c8\u306e\u307f\u304c\u542b\u307e\u308c\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u3092\u9069\u5207\u306b\u4f7f\u3044\u5206\u3051\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cac\u306e\u8a08\u7b97\u65b9\u6cd5\"><strong>CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6933294b71&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6933294b71\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-16903\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img04.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img04.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img04.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u793a\u3059CAC\u3092\u6c42\u3081\u308b\u57fa\u672c\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>\uff1cCAC\u306e\u8a08\u7b97\u5f0f\uff1e<br>CAC\uff1d\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u8cbb\u3084\u3057\u305f\u30b3\u30b9\u30c8\u00f7\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u6570<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b1\u5e74\u9593\u306718\u4e07\u5186\u306e\u30b3\u30b9\u30c8\u3092\u8cbb\u3084\u3057\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-attract-new-customers\/\">\u65b0\u898f\u9867\u5ba2<\/a>\u30923\u4eba\u7372\u5f97\u3067\u304d\u305f\u5834\u5408\u306f\u300cCAC\uff1d18\u4e07\u5186\u00f73\u4eba\uff1d6\u4e07\u5186\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u7b97\u51fa\u306e\u5bfe\u8c61\u671f\u9593\u306f\u6708\u9593\u30fb\u56db\u534a\u671f\u30fb1\u5e74\u306e\u3044\u305a\u308c\u304b\u3067\u533a\u5207\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u57fa\u672c\u306e\u8a08\u7b97\u5f0f\u3060\u3051\u3067\u306f\u3001\u9867\u5ba2\u7372\u5f97\u7d4c\u8def\u3054\u3068\u306e\u30b3\u30b9\u30c8\u306e\u5185\u8a33\u304c\u4e0d\u900f\u660e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u8a08\u7b97\u5f0f\u3082\u628a\u63e1\u3057\u3066\u304a\u304f\u3079\u304d\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organic CAC\u306e\u8a08\u7b97\u5f0f<\/li>\n\n\n\n<li>Paid CAC\u306e\u8a08\u7b97\u5f0f<\/li>\n\n\n\n<li>Blended CAC\u306e\u8a08\u7b97\u5f0f<\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organic CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n<p>\u5e83\u544a\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u81ea\u7136\u5897\u52a0\u3057\u305f\u9867\u5ba2\u5358\u4fa1\u3092\u793a\u3059Organic CAC\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>\uff1cOrganic CAC\u306e\u8a08\u7b97\u5f0f\uff1e<br>Organic CAC\uff1d\u81ea\u7136\u5897\u52a0\u3057\u305f\u9867\u5ba2\u7372\u5f97\u306b\u8cbb\u3084\u3057\u305f\u30b3\u30b9\u30c8\u00f7\u81ea\u7136\u5897\u52a0\u3057\u305f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u81ea\u7136\u5897\u52a0\u306e\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306bSEO\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306b50\u4e07\u5186\u306e\u30b3\u30b9\u30c8\u3092\u8cbb\u3084\u3057\u3001\u65b0\u898f\u9867\u5ba2\u309210\u4eba\u7372\u5f97\u3067\u304d\u305f\u5834\u5408\u306f\u300cOrganic CAC\uff1d50\u4e07\u5186\u00f710\u4eba\uff1d5\u4e07\u5186\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76f4\u63a5\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3060\u3051\u3067\u9867\u5ba2\u7372\u5f97\u306b\u81f3\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001CAC\u3092\u7b97\u51fa\u3059\u308b\u3068\u304d\u306fOrganic CAC\u3082\u8003\u616e\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Paid CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n<p>\u5e83\u544a\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u81ea\u7136\u5897\u52a0\u3057\u305f\u9867\u5ba2\u5358\u4fa1\u3092\u793a\u3059Paid CAC\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>\uff1cPaid CAC\u306e\u8a08\u7b97\u5f0f\uff1e<br>Paid CAC\uff1d\u6709\u6599\u306e\u9867\u5ba2\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u306b\u8cbb\u3084\u3057\u305f\u30b3\u30b9\u30c8\u00f7\u6709\u6599\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304cWeb\u5e83\u544a\u3084\u30bf\u30ec\u30f3\u30c8\u306e\u30ad\u30e3\u30b9\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306b200\u4e07\u5186\u306e\u30b3\u30b9\u30c8\u3092\u8cbb\u3084\u3057\u3001\u65b0\u898f\u9867\u5ba2\u309250\u4eba\u7372\u5f97\u3067\u304d\u305f\u5834\u5408\u306f\u300cPaid CAC\uff1d200\u4e07\u5186\u00f750\u4eba\uff1d4\u4e07\u5186\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6709\u6599\u30c1\u30e3\u30cd\u30eb\u306e\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u6c42\u3081\u3089\u308c\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4e00\u5b9a\u671f\u9593\u306b\u5b9f\u884c\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u691c\u8a3c\u306b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Blended CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n<p>Blended CAC\u306f\u3001Organic CAC\u3068Paid CAC\u3092\u3042\u308f\u305b\u305f\u7dcf\u5408\u7684\u306aCAC\u3067\u3042\u308a\u3001\u4e00\u822c\u7684\u306bCAC\u3068\u3044\u3048\u3070Blended CAC\u3092\u6307\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001Blended CAC\u306e\u8a08\u7b97\u5f0f\u306fCAC\u3092\u6c42\u3081\u308b\u57fa\u672c\u306e\u8a08\u7b97\u5f0f\u3068\u540c\u69d8\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>\uff1cBlended CAC\u306e\u8a08\u7b97\u5f0f\uff1e<br>Blended CAC=\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u8cbb\u3084\u3057\u305f\u30b3\u30b9\u30c8\u00f7\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u6570<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u4e0a\u8ff0\u3057\u305f\u4f8b\u3060\u3068\u3001\u8cbb\u3084\u3057\u305f\u30b3\u30b9\u30c8\u304c250\u4e07\u5186\u3001\u7372\u5f97\u3067\u304d\u305f\u65b0\u898f\u9867\u5ba2\u6570\u304c60\u4eba\u306a\u306e\u3067\u3001\u300c250\u4e07\u5186\u00f760\u4eba\uff1d4\u4e071,666\u5186\u300d\u304cBlended CAC\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092Organic CAC\u3068Paid CAC\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7372\u5f97\u306b\u8ca2\u732e\u3057\u305f\u65bd\u7b56\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u6b21\u306e\u4e88\u7b97\u914d\u5206\u3084\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u9867\u5ba2\u6570\u306f\u5897\u52a0\u3057\u3066\u3044\u308b\u306e\u306b\u8d64\u5b57\u300d\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u300cOrganic CAC\u3092\u5897\u3084\u3059\u300d\u307e\u305f\u306f\u300cPaid CAC\u3092\u6e1b\u3089\u3059\u300d\u3068\u3044\u30462\u3064\u306e\u89b3\u70b9\u304b\u3089\u65bd\u7b56\u306e\u691c\u8a0e\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cac\u3092\u6d3b\u7528\u3059\u308b2\u3064\u306e\u30e1\u30ea\u30c3\u30c8\"><strong>CAC\u3092\u6d3b\u7528\u3059\u308b2\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d693329694b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d693329694b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-16902\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CAC\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e2\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65bd\u7b56\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-cost-effectiveness\/\">\u8cbb\u7528\u5bfe\u52b9\u679c<\/a>\u3092\u5224\u65ad\u3067\u304d\u308b<\/li>\n\n\n\n<li>LTV\u306e\u76ee\u6a19\u5024\u304c\u660e\u78ba\u306b\u306a\u308b<\/li>\n<\/ul>\n\n\n\n<p>CAC\u306e\u6d3b\u7528\u306f\u3001\u81ea\u793e\u306e\u6210\u9577\u6226\u7565\u3084\u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u65bd\u7b56\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5224\u65ad\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p>CAC\u306f\u5b9f\u884c\u3057\u305f\u65bd\u7b56\u306b\u5bfe\u3059\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5224\u65ad\u57fa\u6e96\u306b\u306a\u308a\u3001\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u3082\u3068\u306b\u3001\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306bCAC\u3092\u6d3b\u7528\u3057\u3066\u5f97\u3089\u308c\u308b\u6210\u679c\u306e\u5177\u4f53\u4f8b\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u4e8b\u4f8b<\/th><th>\u5f97\u3089\u308c\u308b\u52b9\u679c<\/th><\/tr><\/thead><tbody><tr><td>\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306eCAC\u3092\u6bd4\u8f03\u3057\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u6700\u3082\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u826f\u3044\u304b\u3092\u5224\u65ad<\/td><td>\u6700\u3082\u4f4e\u3044CAC\u3092\u793a\u3059\u30c1\u30e3\u30cd\u30eb\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u308b\u6539\u5584\u70b9\u304c\u898b\u3064\u304b\u308b<\/td><\/tr><tr><td>\u5e74\u9f62\u3001\u5730\u57df\u3001\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u3067\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306eCAC\u3092\u6bd4\u8f03<\/td><td>\u9ad8\u4fa1\u5024\u9867\u5ba2\u5c64\u3092\u7279\u5b9a\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u306b\u914d\u5206\u3067\u304d\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306bCAC\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LTV\u306e\u76ee\u6a19\u5024\u304c\u660e\u78ba\u306b\u306a\u308b<\/strong><\/h3>\n\n\n\n<p>\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304cCAC\u3092\u4e0a\u56de\u308b\u72b6\u614b\u304c\u7d76\u5bfe\u6761\u4ef6\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001CAC\u3092\u7b97\u51fa\u3059\u308b\u3068LTV\u306e\u76ee\u6a19\u5024\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CAC\u3092\u3082\u3068\u306bLTV\u306e\u76ee\u6a19\u5024\u3092\u6c7a\u5b9a\u3057\u3066\u5f97\u3089\u308c\u308b\u6210\u679c\u306e\u5177\u4f53\u4f8b\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u4e8b\u4f8b<\/th><th>\u5f97\u3089\u308c\u308b\u6210\u679c<\/th><\/tr><\/thead><tbody><tr><td>\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b<\/td><td>CAC\u304c100\u4e07\u5186\u306e\u3068\u304d\u306bLTV\u306e\u76ee\u6a19\u5024\u3092200\u4e07\u5186\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u30011\u4eba\u306e\u9867\u5ba2\u304b\u30892\u500d\u306e\u30ea\u30bf\u30fc\u30f3\u304c\u671f\u5f85\u3067\u304d\u308b<\/td><\/tr><tr><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u6700\u9069\u5316\u3059\u308b<\/td><td>CAC\u3068LTV\u306e\u76ee\u6a19\u5024\u3092\u6bd4\u8f03\u3057\u3066\u3001\u53ce\u76ca\u3092\u6b8b\u3059\u7bc4\u56f2\u3067\u3069\u308c\u3060\u3051\u9867\u5ba2\u7372\u5f97\u306b\u6295\u8cc7\u3059\u3079\u304d\u304b\u5224\u65ad\u3067\u304d\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001CAC\u3092\u3082\u3068\u306bLTV\u306e\u76ee\u6a19\u5024\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ltv\/\" target=\"_blank\" rel=\"noreferrer noopener\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/5mins-learning-digital-marketing\/?d=blog-body-cta-promo1\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 \u7121\u6599\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u3010\u52d5\u753b\u3067\u5b66\u3076\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3068\u59cb\u3081\u65b9\u3011\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cac\u3068ltv\u306e\u95a2\u4fc2\u6027\"><strong>CAC\u3068LTV\u306e\u95a2\u4fc2\u6027<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6933298820&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6933298820\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-16904\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CAC\u3068\u3042\u308f\u305b\u3066\u628a\u63e1\u3059\u308b\u3079\u304d\u6307\u6a19\u306b\u300cLTV\u300d\u304c\u3042\u308a\u307e\u3059\u3002LTV\u3068\u306f\u300cLife Time Value\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u8a00\u8449\u3067\u3001\u3042\u308b\u9867\u5ba2\u304c\u53d6\u5f15\u7d42\u4e86\u307e\u3067\u306e\u671f\u9593\u5185\u306b\u3069\u308c\u307b\u3069\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u793a\u3057\u305f\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>CAC\u3068LTV\u3092\u628a\u63e1\u3059\u308b\u3068\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u9867\u5ba2\u3072\u3068\u308a\u3042\u305f\u308a\u306e\u63a1\u7b97\u6027\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u3068\u304f\u306bSaas\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u5024\u3092\u6c42\u3081\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u9805\u76ee\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LTV\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5<\/li>\n\n\n\n<li>CAC\u3068LTV\u304b\u3089\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5<\/li>\n\n\n\n<li>CAC\u306e\u76ee\u5b89\u306fLTV\u306e3\u5206\u306e1<\/li>\n<\/ul>\n\n\n\n<p>\u81ea\u793e\u306e\u7d4c\u55b6\u306b\u304a\u3051\u308b\u5065\u5168\u6027\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ltv\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\"><strong>LTV\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d69332996ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d69332996ae\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img06.jpg?w=1000\" alt=\"\" class=\"wp-image-16905\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img06.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img06.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img06.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3042\u308b\u9867\u5ba2\u304c\u3069\u308c\u307b\u3069\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u793a\u3059LTV\u306e\u57fa\u672c\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>\uff1cLTV\u306e\u8a08\u7b97\u5f0f\uff1e<br>LTV\uff1d\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u00d7\u53ce\u76ca\u7387\u00d7\u8cfc\u8cb7\u983b\u5ea6\u00d7\u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u9867\u5ba2\u304c\u53ce\u76ca\u7387\u304c30\uff05\u306b\u306a\u308b\u6708\u984d5\u4e07\u5186\u306e\u30b5\u30fc\u30d3\u30b9\u30925\u5e74\u9593\u7d99\u7d9a\u3057\u305f\u5834\u5408\u306f\u300cLTV\uff1d5\u4e07\u5186\u00d730\uff05\u00d712\u30f6\u6708\u00d75\u5e74\uff1d90\u4e07\u5186\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u9867\u5ba2\u7dad\u6301\u306e\u30b3\u30b9\u30c8\u3092\u8003\u616e\u3057\u305f\u3068\u304d\u306b\u3001\u8a08\u7b97\u7d50\u679c\u304c\u30de\u30a4\u30ca\u30b9\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u30d3\u30b8\u30cd\u30b9\u306f\u6210\u308a\u7acb\u3061\u307e\u305b\u3093\u3002\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u5834\u5408\u306f\u3001LTV\u306b\u95a2\u308f\u308b\u8981\u7d20\u3092\u898b\u76f4\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CAC\u3068LTV\u304b\u3089\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n<p>\u9867\u5ba2\u3042\u305f\u308a\u306e\u63a1\u7b97\u6027\u3092\u793a\u3059\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>\uff1c\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u8a08\u7b97\u5f0f\uff1e<br>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff1dLTV\u00f7CAC<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304c1\u4ee5\u4e0a\uff08LTV\u304cCAC\u3092\u4e0a\u56de\u3063\u3066\u3044\u308b\u72b6\u614b\uff09\u306e\u5834\u5408\u3001\u4e8b\u696d\u3067\u5229\u76ca\u304c\u51fa\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u4e00\u65b9\u3067\u30011\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\uff08LTV\u304cCAC\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\u72b6\u614b\uff09\u5834\u5408\u3001\u4e8b\u696d\u3067\u5229\u76ca\u304c\u51fa\u3066\u3044\u308b\u3068\u306f\u5224\u65ad\u3067\u304d\u306a\u3044\u305f\u3081\u3001LTV\u3084CAC\u306e\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3084CAC\u306e\u6539\u5584\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b<\/li>\n\n\n\n<li>\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u5f37\u3081\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u6307\u6a19\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u3001\u5065\u5168\u6027\u306e\u9ad8\u3044\u4e8b\u696d\u904b\u55b6\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CAC\u306e\u76ee\u5b89\u306fLTV\u306e3\u5206\u306e1<\/strong><\/h3>\n\n\n\n<p>\u9577\u671f\u7684\u306a\u6295\u8cc7\u5224\u65ad\u306b\u306f\u30ea\u30b9\u30af\u304c\u591a\u304f\u3001\u6295\u8cc7\u8cbb\u7528\u306e\u56de\u53ce\u671f\u9593\u306f12\u30f6\u6708\u4ee5\u5185\u3001\u89e3\u7d04\u7387\u306f3%\u672a\u6e80\u304c\u671b\u307e\u3057\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u57fa\u6e96\u3092\u6e80\u305f\u3059\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u300cLTV\uff0fCAC &gt; 3x\u300d\u3068\u3044\u3046\u95a2\u4fc2\u6027\u304c\u6210\u7acb\u3059\u308b\u305f\u3081\u3001CAC\u306e\u76ee\u5b89\u3092LTV\u306e3\u5206\u306e1\u3068\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u5024\u304c3\u3088\u308a\u5927\u304d\u304f\u306a\u308b\u307b\u3069\u3001\u640d\u76ca\u5206\u5c90\u70b9\u3092\u5f15\u304d\u4e0b\u3052\u3066\u3001\u30b3\u30b9\u30c8\u306e\u56de\u53ce\u671f\u9593\u3092\u77ed\u7e2e\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u5024\u304c\u9ad8\u3059\u304e\u308b\u5834\u5408\u306b\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u3088\u3063\u3066\u53ce\u76ca\u3092\u4f38\u3070\u3059\u4f59\u5730\u304c\u3042\u308a\u3001\u6a5f\u4f1a\u640d\u5931\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u5426\u3081\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4e8b\u696d\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u7372\u5f97\u306b\u5411\u3051\u3066CAC\u304c\u9ad8\u304f\u306a\u308a\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u5024\u304c\u4f4e\u304f\u51fa\u308b\u50be\u5411\u3067\u3059\u3002\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u7b97\u51fa\u3059\u308b\u3068\u304d\u306e\u81ea\u793e\u306e\u72b6\u6cc1\u3082\u8003\u616e\u3057\u306a\u304c\u3089\u3001LTV\u3068CAC\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u3063\u3066\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cac\u3092\u6539\u5584\u3059\u308b4\u3064\u306e\u65b9\u6cd5\"><strong>CAC\u3092\u6539\u5584\u3059\u308b4\u3064\u306e\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d693329ae65&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d693329ae65\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-16906\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CAC\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u898b\u76f4\u3059<\/li>\n\n\n\n<li>LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b<\/li>\n\n\n\n<li>CVR\u3092\u9ad8\u3081\u308b<\/li>\n<\/ul>\n\n\n\n<p>CAC\u306e\u6539\u5584\u306f\u53ce\u76ca\u306e\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u3084\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306e\u6539\u5584\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u9806\u756a\u306b\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>CAC\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09<\/a>\u3084<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/sales\/sfa\/\" target=\"_blank\" rel=\"noreferrer noopener\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09<\/a>\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-ma\/\" target=\"_blank\" rel=\"noreferrer noopener\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb<\/a>\u3068\u3044\u3063\u305f<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-sales-support\/\">\u55b6\u696d\u652f\u63f4<\/a>\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u3084\u30c7\u30fc\u30bf\u5165\u529b\u306a\u3069\u3092\u624b\u4f5c\u696d\u3067\u9032\u3081\u3066\u3044\u308b\u3068\u3001\u591a\u304f\u306e\u5de5\u6570\u304c\u304b\u304b\u308b\u305f\u3081\u6b8b\u696d\u304c\u5897\u3048\u3066\u3057\u307e\u3046\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5165\u529b\u306e\u8aa4\u308a\u3084\u629c\u3051\u6f0f\u308c\u3068\u3044\u3063\u305f\u30df\u30b9\u3082\u767a\u751f\u3057\u3001\u4fee\u6b63\u5bfe\u5fdc\u3092\u884c\u3046\u793e\u54e1\u306e\u30b9\u30c8\u30ec\u30b9\u3082\u6e9c\u307e\u3063\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u7169\u96d1\u306a\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3067\u304d\u308bCRM\u3084SFA\u3001MA\u30c4\u30fc\u30eb\u3068\u3044\u3063\u305f\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3092\u3068\u304a\u3057\u3066\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u6291\u5236\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>Salesforce\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306bCRM\u3084SFA\u3001MA\u30c4\u30fc\u30eb\u3092\u53d6\u308a\u6271\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u7a2e\u985e<\/th><th>\u88fd\u54c1<\/th><\/tr><\/thead><tbody><tr><td>CRM \/ SFA<\/td><td><a href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/crm-sales-demos\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a><\/td><\/tr><tr><td>MA\u30c4\u30fc\u30eb<\/td><td><a href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/crm-marketing-demo\/?d=blog-body-cta-text3\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u304c\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u3067\u3042\u308b\u305f\u3081\u3001\u5e38\u306b\u6700\u65b0\u6a5f\u80fd\u3067\u5229\u7528\u3067\u304d\u308b\u74b0\u5883\u3067\u3059\u3002\u307e\u305f\u3001\u4f1a\u793e\u898f\u6a21\u3084\u55b6\u696d\u6226\u7565\u306b\u3042\u308f\u305b\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3082\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066\u3001\u696d\u52d9\u52b9\u7387\u306e\u5411\u4e0a\u3068\u3068\u3082\u306bCAC\u306e\u6539\u5584\u306b\u52aa\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ma-sfa-crm-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">SFA\u30fbCRM\u30fbMA\u306e\u9055\u3044\u3084\u6d3b\u7528\u65b9\u6cd5\u3068\u306f\uff1f\u9023\u643a\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u4e8b\u4f8b\u3082\u89e3\u8aac<\/a><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">CRM\u5165\u9580\u30ac\u30a4\u30c9 \u6c7a\u5b9a\u7248<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">CRM (\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0) \u306f\u81ea\u793e\u306b\u3082\u5fc5\u8981\u306a\u306e\u304b\uff1f<br>CRM\u5c0e\u5165\u306e\u6b63\u3057\u3044\u9032\u3081\u65b9\u304c\u5206\u304b\u3089\u306a\u3044&#8230; <br>\u305d\u3093\u306a\u7591\u554f\u30fb\u4e0d\u5b89\u3092\u62b1\u3048\u3066\u3044\u308b\u7686\u69d8\u306b\u7d4c\u55b6\u6539\u9769\u306e\u65b0\u305f\u306a\u4e00\u624b\u3068\u3057\u3066\u306eCRM\u6d3b\u7528\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/sales\/your-complete-crm-handbook\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/02\/your-complete-crm-handbook-cta.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/02\/your-complete-crm-handbook-cta.png 500w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/02\/your-complete-crm-handbook-cta.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/02\/your-complete-crm-handbook-cta.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u898b\u76f4\u3059<\/strong><\/h3>\n\n\n\n<p>\u7121\u99c4\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u524a\u6e1b\u3057\u305f\u308a\u3001\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u306b\u8cc7\u6e90\u3092\u96c6\u4e2d\u3055\u305b\u305f\u308a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u898b\u76f4\u3057\u306fCAC\u306e\u6539\u5584\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>CAC\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5177\u4f53\u7684\u306a\u6539\u5584\u70b9\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6539\u5584\u70b9<\/th><th>\u52b9\u679c<\/th><\/tr><\/thead><tbody><tr><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316<\/td><td>\u9069\u5207\u306a\u9867\u5ba2\u5c64\u306b\u7126\u70b9\u3092\u7d5e\u308b\u3053\u3068\u3067\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u52b9\u7387\u7684\u306b\u9867\u5ba2\u7372\u5f97\u3067\u304d\u308b<\/td><\/tr><tr><td>\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316<\/td><td>\u6700\u3082\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u306b\u8cc7\u6e90\u3092\u96c6\u4e2d\u3055\u305b\u3066\u3001\u52b9\u679c\u306e\u8584\u3044\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b<\/td><\/tr><tr><td>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316<\/td><td>\u65e2\u5b58\u9867\u5ba2\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/hub\/customer-service\/loyalty\/\">\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3<\/a>\u3092\u9ad8\u3081\u3066\u3001\u53e3\u30b3\u30df\u3084\u7d39\u4ecb\u306b\u3088\u308b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u76ee\u6307\u3057\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u81ea\u793e\u306eOrganic CAC\u3068Paid CAC\u3092\u3082\u3068\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u898b\u76f4\u3057\u3066CAC\u306e\u6539\u5584\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-strategy\/#01\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/pdf\/3rd-connected-shopper-report\/?d=blog-body-cta-promo2\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 \u7121\u6599\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u3010\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7bc9\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u65b9\u6cd5\u3068\u306f\uff1f\u3011\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ltv\u3092\u6700\u5927\u5316\u3055\u305b\u308b\"><strong>LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d693329d0f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d693329d0f0\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img08.jpg?w=1000\" alt=\"\" class=\"wp-image-16907\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img08.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img08.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img08.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img08.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>LTV\u304c\u6700\u5927\u5316\u3055\u308c\u308b\u3068\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304c\u6539\u5584\u3055\u308c\u308b\u305f\u3081\u3001CAC\u306e\u5024\u306b\u5909\u5316\u304c\u306a\u304f\u3066\u3082\u3001\u4e8b\u696d\u306e\u5065\u5168\u6027\u306f\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u6226\u7565<\/th><th>\u52b9\u679c<\/th><\/tr><\/thead><tbody><tr><td>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb<\/td><td>\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u306f\u5229\u7528\u4e2d\u306e\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068<br>\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u95a2\u9023\u3057\u305f\u5225\u306e\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068<br>\u30fb\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3088\u308a\u3082\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u58f2\u4e0a\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b<\/td><\/tr><tr><td>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u3092\u4e0b\u3052\u308b<\/td><td>\u30fb\u89e3\u7d04\u3059\u308b\u4eba\u304c\u591a\u3051\u308c\u3070\u7d99\u7d9a\u3057\u305f\u53ce\u76ca\u306f\u898b\u8fbc\u3081\u306a\u3044<br>\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u306b\u3088\u3063\u3066\u89e3\u7d04\u306b\u81f3\u3063\u305f\u7406\u7531\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3001\u7d99\u7d9a\u7387\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059<\/td><\/tr><tr><td>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b<\/td><td>\u30fb\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u6df1\u3081\u308b\u3053\u3068\u3067\u7d99\u7d9a\u5229\u7528\u3084\u7d39\u4ecb\u304c\u4fc3\u9032\u3055\u308c\u308b<br>\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u3092\u884c\u306a\u3046\u3068\u3001\u53ce\u76ca\u6027\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u9577\u671f\u7684\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u3060\u3051\u3067\u306a\u304f\u3001\u53e3\u30b3\u30df\u3084\u7d39\u4ecb\u306b\u3088\u308b\u3055\u3089\u306a\u308b\u9867\u5ba2\u306e\u547c\u3073\u8fbc\u307f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br>\u30fb<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/crm\/upsell-cross-sell\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u9055\u3044\u3084\u610f\u5473\u3001\u6210\u529f\u4e8b\u4f8b\u3084\u65bd\u7b56\u3092\u7d39\u4ecb<\/a><br>\u30fb<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/crm\/what-is-churn-rate\/\">\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3068\u306f\u4f55\u304b\uff1f\u305d\u306e\u6570\u5024\u306e\u610f\u5473\u3068\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cvr\u3092\u9ad8\u3081\u308b\">CVR\u3092\u9ad8\u3081\u308b<\/h3>\n\n\n\n<p>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\uff09\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001CAC\u306e\u6539\u5584\u306b\u52b9\u679c\u7684\u3067\u3059\u3002CVR\u304c\u5411\u4e0a\u3059\u308b\u3068\u3001\u540c\u3058\u5e83\u544a\u8cbb\u3084\u96c6\u5ba2\u30b3\u30b9\u30c8\u3067\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u305f\u3081\u3001\u7d50\u679c\u3068\u3057\u3066CAC\u304c\u4f4e\u304f\u306a\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u3084\u3059\u3044\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u305f\u308a\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u9805\u76ee\u3092\u6e1b\u3089\u3057\u3066\u7533\u3057\u8fbc\u307f\u306e\u8ca0\u62c5\u3092\u6e1b\u3089\u3057\u305f\u308a\u3059\u308b\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u3088\u308a\u6210\u7d04\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u96c6\u5ba2\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>CAC\u306e\u6539\u5584\u306f\u3082\u3061\u308d\u3093\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u6210\u679c\u3092\u6319\u3052\u3089\u308c\u308b\u3088\u3046\u306b\u3082\u306a\u308b\u305f\u3081\u3001CVR\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cac\u3092\u6539\u5584\u3057\u3066\u5229\u76ca\u3092\u6700\u5927\u5316\u3055\u305b\u3088\u3046\"><strong>CAC\u3092\u6539\u5584\u3057\u3066\u5229\u76ca\u3092\u6700\u5927\u5316\u3055\u305b\u3088\u3046<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d693329e0fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d693329e0fb\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img09.jpg?w=1000\" alt=\"\" class=\"wp-image-16908\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img09.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img09.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img09.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img09.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CAC\u306f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u793a\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3088\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5224\u65ad\u3084\u3001LTV\u306e\u76ee\u6a19\u5024\u306e\u8a2d\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4e8b\u696d\u306e\u63a1\u7b97\u6027\u3092\u793a\u3059\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304c\u30de\u30a4\u30ca\u30b9\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u3001CAC\u304cLTV\u3092\u4e0b\u56de\u308b\u72b6\u614b\u3092\u4fdd\u305f\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002CAC\u306e\u6539\u5584\u306b\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306b\u5bc4\u4e0e\u3059\u308bCRM\u3084SFA\u3001MA\u30c4\u30fc\u30eb\u3068\u3044\u3063\u305f\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>Salesforce\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306b\u3042\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u88fd\u54c1\u3092\u591a\u6570\u53d6\u308a\u63c3\u3048\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u52b9\u7387\u7684\u306bCAC\u3092\u6539\u5584\u3057\u3066\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u30c4\u30fc\u30eb\u306b\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Sales Cloud \u30c7\u30e2\u52d5\u753b<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u4e16\u754c\u30b7\u30a7\u30a2No.1\u306eCRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0Sales Cloud\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6642\u9593\u3084\u5834\u6240\u306b\u3068\u3089\u308f\u308c\u305a\u3001\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3068\u65b0\u3057\u3044\u50cd\u304d\u65b9\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<br>\u305c\u3072\u52d5\u753b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/crm-sales-demos\/?d=blog-body-cta-banner3\">\u4eca\u3059\u3050\u30c7\u30e2\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta3.png 1268w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta3.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta3.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta3.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-cta3.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CAC\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u30661\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3084LTV\u3068\u306e\u95a2\u4fc2\u6027\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":175,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ea4f84edf8d64e94a1ecf6dd72ad34de","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[85,234,3],"sf_content_type":[],"blog":[603,625,647],"coauthors":[2],"class_list":["post-16898","post","type-post","status-publish","format-standard","hentry","sf_topic-sales-cloud","sf_topic-crm","sf_topic-marketing","blog-sales-cloud","blog-marketing","blog-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac - Salesforce\u30d6\u30ed\u30b0<\/title>\n<meta name=\"description\" content=\"CAC\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u30661\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3084LTV\u3068\u306e\u95a2\u4fc2\u6027\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\" \/>\n<meta property=\"og:description\" content=\"CAC\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u30661\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3084LTV\u3068\u306e\u95a2\u4fc2\u6027\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SalesforceJapan\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-02T05:03:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T04:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000\" \/>\n<meta name=\"author\" content=\"Salesforce Japan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"CAC\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u30661\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3084LTV\u3068\u306e\u95a2\u4fc2\u6027\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"twitter:creator\" content=\"@SalesforceJapan\" \/>\n<meta name=\"twitter:site\" content=\"@SalesforceJapan\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"20\u5206\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce Japan\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e101fbd0dac3f74496c9be4bf0706db2\"}],\"headline\":\"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\",\"datePublished\":\"2025-05-02T05:03:46+00:00\",\"dateModified\":\"2025-09-05T04:50:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000\",\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/\",\"name\":\"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac - Salesforce\u30d6\u30ed\u30b0\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000\",\"datePublished\":\"2025-05-02T05:03:46+00:00\",\"dateModified\":\"2025-09-05T04:50:43+00:00\",\"description\":\"CAC\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u30661\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3084LTV\u3068\u306e\u95a2\u4fc2\u6027\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000\",\"contentUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/jp\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#organization\"},\"alternateName\":\"Salesforce\u30d6\u30ed\u30b0\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/jp\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#organization\",\"name\":\"Salesforce Japan\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png\",\"width\":300,\"height\":300,\"caption\":\"Salesforce Japan\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SalesforceJapan\",\"https:\/\/x.com\/SalesforceJapan\",\"https:\/\/www.linkedin.com\/company\/salesforce\/posts\/\",\"https:\/\/www.youtube.com\/channel\/UCEWplP9qrhNjXVggK5W5CvA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e101fbd0dac3f74496c9be4bf0706db2\",\"name\":\"Salesforce Japan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/357a09de16a941635c5a68cdfb8cbbdd\",\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Japan\"},\"url\":\"https:\/\/www.salesforce.com\/jp\/blog\/author\/salesforce-japan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac - Salesforce\u30d6\u30ed\u30b0","description":"CAC\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u30661\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3084LTV\u3068\u306e\u95a2\u4fc2\u6027\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/","og_locale":"ja_JP","og_type":"article","og_title":"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac","og_description":"CAC\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u30661\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3084LTV\u3068\u306e\u95a2\u4fc2\u6027\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/SalesforceJapan","article_published_time":"2025-05-02T05:03:46+00:00","article_modified_time":"2025-09-05T04:50:43+00:00","og_image":[{"url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000","type":"","width":"","height":""}],"author":"Salesforce Japan","twitter_card":"summary_large_image","twitter_description":"CAC\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u30661\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3084LTV\u3068\u306e\u95a2\u4fc2\u6027\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002","twitter_creator":"@SalesforceJapan","twitter_site":"@SalesforceJapan","twitter_misc":{"\u57f7\u7b46\u8005":"","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"20\u5206","Written by":"Salesforce Japan"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e101fbd0dac3f74496c9be4bf0706db2"}],"headline":"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac","datePublished":"2025-05-02T05:03:46+00:00","dateModified":"2025-09-05T04:50:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/"},"wordCount":243,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000","inLanguage":"ja","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/","url":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/","name":"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac - Salesforce\u30d6\u30ed\u30b0","isPartOf":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000","datePublished":"2025-05-02T05:03:46+00:00","dateModified":"2025-09-05T04:50:43+00:00","description":"CAC\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u30661\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u6982\u8981\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3084LTV\u3068\u306e\u95a2\u4fc2\u6027\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#primaryimage","url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000","contentUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-what-is-cac-img01.jpg?w=1000"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/jp\/blog\/"},{"@type":"ListItem","position":2,"name":"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#website","url":"https:\/\/www.salesforce.com\/jp\/blog\/","name":"Salesforce","description":"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3","publisher":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#organization"},"alternateName":"Salesforce\u30d6\u30ed\u30b0","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/jp\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#organization","name":"Salesforce Japan","url":"https:\/\/www.salesforce.com\/jp\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png","contentUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png","width":300,"height":300,"caption":"Salesforce Japan"},"image":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SalesforceJapan","https:\/\/x.com\/SalesforceJapan","https:\/\/www.linkedin.com\/company\/salesforce\/posts\/","https:\/\/www.youtube.com\/channel\/UCEWplP9qrhNjXVggK5W5CvA"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e101fbd0dac3f74496c9be4bf0706db2","name":"Salesforce Japan","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/357a09de16a941635c5a68cdfb8cbbdd","url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Japan"},"url":"https:\/\/www.salesforce.com\/jp\/blog\/author\/salesforce-japan\/"}]}},"jetpack_featured_media_url":"","distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/jp\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts\/16898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/comments?post=16898"}],"version-history":[{"count":10,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts\/16898\/revisions"}],"predecessor-version":[{"id":26224,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts\/16898\/revisions\/26224"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/media?parent=16898"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/sf_topic?post=16898"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/sf_content_type?post=16898"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/blog?post=16898"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/coauthors?post=16898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}