{"id":17259,"date":"2026-10-21T15:02:51","date_gmt":"2026-10-21T06:02:51","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=17259"},"modified":"2026-10-21T16:37:50","modified_gmt":"2026-10-21T07:37:50","slug":"jp-lead-nurturing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/","title":{"rendered":"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u3001\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306b\u7d99\u7d9a\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u3084\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3044\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u306a\u304c\u3089\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u6d3b\u52d5\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3066\u3082\u5341\u5206\u306b\u30d5\u30a9\u30ed\u30fc\u3067\u304d\u305a\u3001\u5546\u8ac7\u3084\u6210\u7d04\u306b\u3064\u306a\u3052\u3089\u308c\u306a\u3044\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u6709\u52b9\u306a\u306e\u304c\u3001\u9867\u5ba2\u60c5\u5831\u3084\u63a5\u70b9\u5c65\u6b74\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308bCRM\u3067\u3059\u3002CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u3084\u9055\u3044\u3092\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u3001\u4e8b\u696d\u30e2\u30c7\u30eb\u5225\u30fb\u8ab2\u984c\u5225\u306e\u65bd\u7b56\u3001\u30b7\u30ca\u30ea\u30aa\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u8a2d\u8a08\u4f8b\u3001\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>CRM\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3057\u306a\u304c\u3089\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u652f\u3048\u308b\u57fa\u76e4\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u4e8b\u696d\u30e2\u30c7\u30eb\u3084\u8ab2\u984c\u306b\u5fdc\u3058\u3066\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u691c\u8a0e\u6bb5\u968e\u306b\u5408\u3063\u305f\u30d5\u30a9\u30ed\u30fc\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u63d0\u4f9b\u304b\u3089\u55b6\u696d\u3078\u306e\u5f15\u304d\u6e21\u3057\u307e\u3067\u306e\u6d41\u308c\u3092\u6574\u3048\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0-\u9867\u5ba2\u80b2\u6210-\u3068\u306f\" data-level=\"2\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u9867\u5ba2\u80b2\u6210\uff09\u3068\u306f<\/a><\/li><li><a href=\"#h-\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b3\u3064\u306e\u7406\u7531\" data-level=\"2\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b3\u3064\u306e\u7406\u7531<\/a><\/li><li><a href=\"#h-crm\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\" data-level=\"2\">CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044<\/a><\/li><li><a href=\"#h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\" data-level=\"2\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\" data-level=\"2\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4e3b\u306a\u65bd\u7b56\u4f8b\" data-level=\"2\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4e3b\u306a\u65bd\u7b56\u4f8b<\/a><\/li><li><a href=\"#h-\u4e8b\u696d\u30e2\u30c7\u30eb\u5225-\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u8a2d\u8a08\u306e\u8003\u3048\u65b9\" data-level=\"2\">\u3010\u4e8b\u696d\u30e2\u30c7\u30eb\u5225\u3011\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u8a2d\u8a08\u306e\u8003\u3048\u65b9<\/a><\/li><li><a href=\"#h-\u8ab2\u984c\u5225-crm\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6253\u3061\u624b\" data-level=\"2\">\u3010\u8ab2\u984c\u5225\u3011CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6253\u3061\u624b<\/a><\/li><li><a href=\"#h-crm\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u59cb\u3081\u308b5\u30b9\u30c6\u30c3\u30d7\" data-level=\"2\">CRM\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u59cb\u3081\u308b5\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li><a href=\"#h-\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u30b7\u30ca\u30ea\u30aa\u4f8b\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u8a2d\u8a08\u4f8b\" data-level=\"2\">\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u30b7\u30ca\u30ea\u30aa\u4f8b\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u8a2d\u8a08\u4f8b<\/a><\/li><li><a href=\"#h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\" data-level=\"2\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li><li><a href=\"#h-\u4e16\u754c\u30b7\u30a7\u30a2no-1-salesforce\u306ecrm\u3067\u55b6\u696d\u52b9\u7387\u3092\u6700\u5927\u5316\" data-level=\"2\">\u3010\u4e16\u754c\u30b7\u30a7\u30a2No.1\u3011Salesforce\u306eCRM\u3067\u55b6\u696d\u52b9\u7387\u3092\u6700\u5927\u5316<\/a><\/li><li><a href=\"#h-crm\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\" data-level=\"2\">CRM\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0-\u9867\u5ba2\u80b2\u6210-\u3068\u306f\" class=\"wp-block-heading\"><strong><strong>CRM\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u9867\u5ba2\u80b2\u6210\uff09\u3068\u306f<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa6b2ef&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa6b2ef\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img01.jpg?w=1000\" alt=\"\" class=\"wp-image-17261\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img01.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u5c65\u6b74\u3092CRM\u3067\u4e00\u5143\u7ba1\u7406\u3057\u3001\u691c\u8a0e\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u6bb5\u968e\u7684\u306b\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u57fa\u76e4\u3068\u306a\u308b\u306e\u304c\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/crm\/what-is-customer-information\/\">\u9867\u5ba2\u60c5\u5831<\/a>\u3084\u63a5\u70b9\u5c65\u6b74\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308bCRM\u3067\u3059\u3002\u60c5\u5831\u304c\u62c5\u5f53\u8005\u306e\u624b\u5143\u3084\u500b\u5225\u306e\u8868\u8a08\u7b97\u30d5\u30a1\u30a4\u30eb\u306b\u5206\u6563\u3057\u3066\u3044\u308b\u3068\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3084\u904e\u53bb\u306e\u5bfe\u5fdc\u3092\u7d44\u7e54\u3067\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002CRM\u306b\u60c5\u5831\u3092\u96c6\u7d04\u3059\u308c\u3070\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u691c\u8a0e\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u6bb5\u968e\u7684\u306b\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u57fa\u76e4\u306b\u3001\u90e8\u9580\u3092\u8d8a\u3048\u3066\u9867\u5ba2\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u8003\u3048\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u52d5\u753b\u3067\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u300cCustomer 360\u300d\u306b\u3088\u3063\u3066\u8907\u6570\u306e\u63a5\u70b9\u306e\u30c7\u30fc\u30bf\u3092\u3064\u306a\u304e\u3001\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u5bfe\u5fdc\u3078\u6d3b\u7528\u3059\u308b\u4ed5\u7d44\u307f\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u30107\u5206\u3067\u89e3\u8aac\u3011\u4e16\u754c\u521d\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0CRM\u300cCustomer 360\u300d\u3068\u306f\uff1f\uff5cSalesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/u6EctscN3FI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b3\u3064\u306e\u7406\u7531\" class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b3\u3064\u306e\u7406\u7531<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa6c5cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa6c5cd\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-17263\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u304c\u81ea\u3089\u60c5\u5831\u3092\u96c6\u3081\u308b\u8cfc\u8cb7\u884c\u52d5\u3084\u3001\u9577\u3044\u691c\u8a0e\u671f\u9593\u306b\u5bfe\u5fdc\u3059\u308b\u306b\u306f\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u304c\u5fc5\u8981\u3067\u3059\u3002\u904e\u53bb\u306b\u63a5\u70b9\u306e\u3042\u3063\u305f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u518d\u69cb\u7bc9\u3067\u304d\u308b\u3053\u3068\u3082\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/what-is-nurturing\/\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a>\u306b\u53d6\u308a\u7d44\u3080\u7406\u7531\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-1-\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u308b\u9867\u5ba2\u884c\u52d5\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\" class=\"wp-block-heading\"><strong>1. \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u308b\u9867\u5ba2\u884c\u52d5\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u55b6\u696d\u62c5\u5f53\u8005\u3068\u76f4\u63a5\u5bfe\u8a71\u3059\u308b\u524d\u306b\u3001Web\u30b5\u30a4\u30c8\u3084\u6bd4\u8f03\u8a18\u4e8b\u3092\u901a\u3058\u3066\u81ea\u3089\u88fd\u54c1\u60c5\u5831\u3092\u8abf\u67fb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u554f\u3044\u5408\u308f\u305b\u304c\u5165\u3063\u305f\u6642\u70b9\u3067\u3001\u3059\u3067\u306b\u4ed6\u793e\u88fd\u54c1\u3068\u306e\u6bd4\u8f03\u691c\u8a0e\u304c\u9032\u3093\u3067\u3044\u308b\u5834\u5408\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u60c5\u5831\u53ce\u96c6\u306e\u521d\u671f\u304b\u3089\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u76f8\u8ac7\u5148\u3068\u3057\u3066\u601d\u3044\u51fa\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u3001\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u3092\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-2-\u6210\u7d04\u307e\u3067\u306e\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u5546\u6750\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\" class=\"wp-block-heading\"><strong>2. \u6210\u7d04\u307e\u3067\u306e\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u5546\u6750\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9ad8\u4fa1\u683c\u5e2f\u306e\u88fd\u54c1\u3084\u6cd5\u4eba\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3067\u306f\u3001\u8907\u6570\u306e\u62c5\u5f53\u8005\u306b\u3088\u308b\u5408\u610f\u5f62\u6210\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u5c0e\u5165\u6c7a\u5b9a\u307e\u3067\u306b\u6570\u304b\u6708\u304b\u30891\u5e74\u4ee5\u4e0a\u306e\u671f\u9593\u3092\u8981\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u5546\u6750\u306b\u304a\u3044\u3066\u3001\u521d\u56de\u63a5\u89e6\u5f8c\u306b\u30d5\u30a9\u30ed\u30fc\u3092\u6b62\u3081\u3066\u3057\u307e\u3046\u3068\u3001\u4ed6\u793e\u88fd\u54c1\u3078\u95a2\u5fc3\u304c\u79fb\u3063\u305f\u308a\u3001\u691c\u8a0e\u81ea\u4f53\u304c\u7acb\u3061\u6d88\u3048\u306b\u306a\u3063\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u63a5\u70b9\u3092\u7dad\u6301\u3057\u3001\u9867\u5ba2\u4f01\u696d\u5185\u306e\u691c\u8a0e\u6bb5\u968e\u306e\u5909\u5316\u3092\u6349\u3048\u7d9a\u3051\u308b\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-3-\u4f11\u7720\u9867\u5ba2\u304b\u3089\u5546\u8ac7\u6a5f\u4f1a\u3092\u6398\u308a\u8d77\u3053\u305b\u308b\u305f\u3081\" class=\"wp-block-heading\"><strong>3. \u4f11\u7720\u9867\u5ba2\u304b\u3089\u5546\u8ac7\u6a5f\u4f1a\u3092\u6398\u308a\u8d77\u3053\u305b\u308b\u305f\u3081<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u904e\u53bb\u306b\u8cc7\u6599\u8acb\u6c42\u3084\u5546\u8ac7\u3092\u3057\u305f\u3082\u306e\u306e\u3001\u5c0e\u5165\u6642\u671f\u306e\u30ba\u30ec\u3084\u4e88\u7b97\u306e\u90fd\u5408\u3067\u6210\u7d04\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u9867\u5ba2\u306f\u3001\u3059\u3067\u306b\u81ea\u793e\u88fd\u54c1\u3078\u306e\u95a2\u5fc3\u304c\u78ba\u8a8d\u3067\u304d\u3066\u3044\u308b\u5c64\u3067\u3059\u3002\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u4fa1\u5024\u306f\u5341\u5206\u306b\u3042\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u72b6\u6cc1\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u518d\u5ea6\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u59cb\u3081\u308b\u9867\u5ba2\u3082\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u9023\u7d61\u3092\u53d6\u3089\u306a\u3051\u308c\u3070\u518d\u691c\u8a0e\u306e\u5146\u5019\u3092\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4ed5\u7d44\u307f\u3092\u6574\u3048\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u653e\u7f6e\u3055\u308c\u3066\u3044\u305f<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/lead-generation-guide\/what-is-dormant-customer\/\">\u4f11\u7720\u9867\u5ba2<\/a>\u304b\u3089\u65b0\u305f\u306a\u5546\u8ac7\u6a5f\u4f1a\u3092\u6398\u308a\u8d77\u3053\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\" class=\"wp-block-heading\"><strong>CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u5bc6\u63a5\u306b\u95a2\u308f\u308a\u307e\u3059\u304c\u3001\u524d\u8005\u306f\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u30fb\u5171\u6709\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u6307\u3057\u3001\u5f8c\u8005\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u80b2\u3066\u308b\u305f\u3081\u306e\u65bd\u7b56\u3084\u6d3b\u52d5\u305d\u306e\u3082\u306e\u3092\u6307\u3057\u307e\u3059\u3002\u4e21\u8005\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u3001\u5bfe\u8c61\u9867\u5ba2\u30fb\u76ee\u7684\u30fbKPI\u30fb\u62c5\u5f53\u90e8\u9580\u3068\u3044\u30464\u3064\u306e\u8ef8\u3067\u6574\u7406\u3057\u3001MA\u30fbSFA\u3068\u306e\u5f79\u5272\u5206\u62c5\u3082\u3042\u308f\u305b\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-1-\u5bfe\u8c61\u3068\u306a\u308b\u9867\u5ba2\u306e\u9055\u3044\" class=\"wp-block-heading\"><strong>1. \u5bfe\u8c61\u3068\u306a\u308b\u9867\u5ba2\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u4e3b\u306b\u5bfe\u8c61\u3068\u3059\u308b\u306e\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u3092\u7d4c\u305f\u672a\u8cfc\u5165\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3067\u3059\u3002\u5546\u8ac7\u5316\u3084\u521d\u56de\u8cfc\u5165\u3078\u3068\u5c0e\u304f\u3053\u3068\u304c\u6d3b\u52d5\u306e\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6d3b\u7528\u3084\u8ffd\u52a0\u5951\u7d04\u3092\u4fc3\u3059\u5834\u9762\u3067\u3082\u3001\u80b2\u6210\u306e\u8003\u3048\u65b9\u306f\u5fdc\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u3067CRM\u304c\u5bfe\u8c61\u3068\u3059\u308b\u9867\u5ba2\u7bc4\u56f2\u306f\u3001\u521d\u671f\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u304b\u3089\u5546\u8ac7\u4e2d\u306e\u9867\u5ba2\u3001\u3059\u3067\u306b\u5951\u7d04\u3092\u7d50\u3093\u3067\u3044\u308b\u65e2\u5b58\u9867\u5ba2\u307e\u3067\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-2-\u76ee\u7684\u306e\u9055\u3044\" class=\"wp-block-heading\"><strong>2. \u76ee\u7684\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u306e\u77e5\u8b58\u4e0d\u8db3\u3084\u5c0e\u5165\u306b\u5bfe\u3059\u308b\u4e0d\u5b89\u3092\u89e3\u6d88\u3057\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306b\u5bfe\u3057\u3066CRM\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u4e2d\u9577\u671f\u7684\u306b\u69cb\u7bc9\u30fb\u7dad\u6301\u3057\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/what-is-life-time-value\/\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/a>\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-3-kpi\u306e\u9055\u3044\" class=\"wp-block-heading\"><strong>3. KPI\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6d3b\u52d5\u3067\u78ba\u8a8d\u3059\u3079\u304d\u4e3b\u306a\u6307\u6a19\u306b\u306f\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u7387\u3001\u5546\u8ac7\u5316\u7387\u3001\u65b0\u898f\u53d7\u6ce8\u7387\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u4f7f\u3063\u305f\u9867\u5ba2\u7ba1\u7406\u5168\u4f53\u3067\u306f\u3001\u3053\u308c\u3089\u306b\u52a0\u3048\u3066\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3001\u5951\u7d04\u7d99\u7d9a\u7387\u3001\u89e3\u7d04\u7387\u3001\u9867\u5ba2\u5358\u4fa1\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-4-ma-sfa\u3068\u306e\u5f79\u5272\u5206\u62c5\" class=\"wp-block-heading\"><strong>4. MA\u30fbSFA\u3068\u306e\u5f79\u5272\u5206\u62c5<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/automation\/\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/a>\u306f\u914d\u4fe1\u30fb\u80b2\u6210\u306e\u81ea\u52d5\u5316\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/sales-force-automation-software-sfa\/\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09<\/a>\u306f\u5546\u8ac7\u7ba1\u7406\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MA\u3067\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u95a2\u5fc3\u5ea6\u3092\u30b9\u30b3\u30a2\u5316\u3057\u3001\u512a\u5148\u3057\u3066\u5bfe\u5fdc\u3059\u308b\u9867\u5ba2\u3092\u9078\u5b9a\u3002\u305d\u306e\u60c5\u5831\u3092\u57fa\u306bSFA\u3067\u5546\u8ac7\u3092\u7ba1\u7406\u3057\u3001\u4e00\u9023\u306e\u5c65\u6b74\u3092CRM\u306b\u84c4\u7a4d\u3057\u3066\u65e2\u5b58\u9867\u5ba2\u306e\u30d5\u30a9\u30ed\u30fc\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM\u30fbMA\u30fbSFA\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e4\u8ef8\u6bd4\u8f03<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u6bd4\u8f03\u9805\u76ee<\/strong><\/th><th><strong>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u6d3b\u52d5\uff09<\/strong><\/th><th><strong>MA\uff08\u30c4\u30fc\u30eb\uff09<\/strong><\/th><th><strong>SFA\uff08\u30c4\u30fc\u30eb\uff09<\/strong><\/th><th><strong>CRM\uff08\u57fa\u76e4\uff09<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u4e3b\u306a\u5bfe\u8c61<\/td><td>\u898b\u8fbc\u307f\u9867\u5ba2<\/td><td>\u898b\u8fbc\u307f\u9867\u5ba2\u30fb\u65e2\u5b58\u9867\u5ba2<\/td><td>\u5546\u8ac7\u4e2d\u30fb\u65e2\u5b58\u9867\u5ba2<\/td><td>\u898b\u8fbc\u307f\u9867\u5ba2\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u5168\u822c<\/td><\/tr><tr><td>\u4e3b\u306a\u76ee\u7684<\/td><td>\u8cfc\u8cb7\u610f\u6b32\u306e\u6bb5\u968e\u7684\u306a\u80b2\u6210<\/td><td>\u65bd\u7b56\u306e\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316<\/td><td>\u55b6\u696d\u6d3b\u52d5\u306e\u53ef\u8996\u5316\u30fb\u52b9\u7387\u5316<\/td><td>\u9867\u5ba2\u95a2\u4fc2\u306e\u7dad\u6301\u30fbLTV\u6700\u5927\u5316<\/td><\/tr><tr><td>\u4e3b\u306aKPI<\/td><td>\u5546\u8ac7\u5316\u7387\u30fb\u65b0\u898f\u53d7\u6ce8\u7387<\/td><td>\u958b\u5c01\u7387\u30fb\u30b9\u30b3\u30a2\u5230\u9054\u6570<\/td><td>\u5546\u8ac7\u5316\u7387\u30fb\u53d7\u6ce8\u7387\u30fb\u58f2\u4e0a<\/td><td>\u30ea\u30d4\u30fc\u30c8\u7387\u30fb\u89e3\u7d04\u7387\u30fbLTV<\/td><\/tr><tr><td>\u4e3b\u306a\u62c5\u5f53<\/td><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580<\/td><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580<\/td><td>\u55b6\u696d\u90e8\u9580<\/td><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30fb\u9867\u5ba2\u5bfe\u5fdc<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\" class=\"wp-block-heading\"><strong>CRM\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa6e1db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa6e1db\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-17264\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u57fa\u76e4\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3068\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3068\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u63a5\u89e6\u5c65\u6b74\u3084\u95a2\u5fc3\u306e\u3042\u308b\u30c6\u30fc\u30de\u3092\u8e0f\u307e\u3048\u3066\u60c5\u5831\u3092\u5c4a\u3051\u308c\u3070\u3001\u753b\u4e00\u7684\u306a\u6848\u5185\u3092\u907f\u3051\u3001\u9867\u5ba2\u3054\u3068\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u304b\u3089\u95a2\u5fc3\u5ea6\u306e\u9ad8\u307e\u308a\u3092\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306f\u53d7\u6ce8\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u512a\u5148\u3057\u3066\u30d5\u30a9\u30ed\u30fc\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a0\u3048\u3066\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-lost-order\/\">\u5931\u6ce8<\/a>\u3084\u691c\u8a0e\u898b\u9001\u308a\u3068\u306a\u3063\u305f\u9867\u5ba2\u306e\u60c5\u5831\u3082CRM\u306b\u84c4\u7a4d\u3055\u308c\u308b\u305f\u3081\u3001\u62c5\u5f53\u8005\u304c\u7570\u52d5\u30fb\u9000\u8077\u3057\u305f\u5834\u5408\u3067\u3082\u5c65\u6b74\u304c\u5931\u308f\u308c\u307e\u305b\u3093\u3002\u7d44\u7e54\u3068\u3057\u3066\u60c5\u5831\u3092\u5f15\u304d\u7d99\u304e\u3001\u4e2d\u9577\u671f\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u7d99\u7d9a\u3067\u304d\u308b\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\" class=\"wp-block-heading\"><strong>CRM\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa6edbb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa6edbb\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-17265\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u679c\u3092\u5224\u65ad\u3059\u308b\u306b\u306f\u3001\u4e2d\u9577\u671f\u7684\u306a\u9867\u5ba2\u884c\u52d5\u306e\u78ba\u8a8d\u304c\u5fc5\u8981\u3067\u3059\u3002\u3042\u3089\u304b\u3058\u3081\u6e96\u5099\u306b\u304b\u304b\u308b\u624b\u9593\u3068\u3001\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306e\u76ee\u5b89\u3092\u62bc\u3055\u3048\u3066\u304a\u3051\u3070\u3001\u7121\u7406\u306a\u304f\u904b\u7528\u3092\u7d9a\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u5fc5\u8981\u306b\u306a\u308b\u306e\u304c\u3001\u9867\u5ba2\u306e\u691c\u8a0e\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6e96\u5099\u3067\u3059\u3002\u89e3\u8aac\u8a18\u4e8b\u3084\u914d\u4fe1\u30e1\u30fc\u30eb\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3092\u7d99\u7d9a\u3057\u3066\u7528\u610f\u3059\u308b\u305f\u3081\u3001\u62c5\u5f53\u8005\u3068\u5236\u4f5c\u306e\u6bb5\u53d6\u308a\u3092\u6c7a\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u6700\u521d\u304b\u3089\u591a\u304f\u3092\u4f5c\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u65e2\u5b58\u306e\u8cc7\u6599\u3084\u3088\u304f\u3042\u308b\u8cea\u554f\u3092\u6d3b\u7528\u3057\u3066\u5c11\u306a\u3044\u672c\u6570\u304b\u3089\u59cb\u3081\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u304a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u3044\u3046\u3061\u306f\u3001\u914d\u4fe1\u7d50\u679c\u306e\u6bd4\u8f03\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u30af\u30ea\u30c3\u30af\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u53cd\u5fdc\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u6307\u6a19\u304b\u3089\u78ba\u8a8d\u3057\u3001\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u306b\u5408\u308f\u305b\u3066\u5224\u5b9a\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4e3b\u306a\u65bd\u7b56\u4f8b\" class=\"wp-block-heading\"><strong>CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4e3b\u306a\u65bd\u7b56\u4f8b<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa6f959&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa6f959\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-17267\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u306f\u3001\u30e1\u30fc\u30eb\u3084SNS\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u30bb\u30df\u30ca\u30fc\u3001Web\u5e83\u544a\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a\u65bd\u7b56\u3068\u305d\u308c\u305e\u308c\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-\u30e1\u30fc\u30eb-\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb-\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\" class=\"wp-block-heading\"><strong>\u30e1\u30fc\u30eb\uff08\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u306b\u767b\u9332\u3055\u308c\u305f\u9867\u5ba2\u60c5\u5831\u3084\u884c\u52d5\u5c65\u6b74\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u65b9\u6cd5\u304c\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3068\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u300d<\/strong>\u306f\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u4f1a\u54e1\u767b\u9332\u3001\u5546\u54c1\u8cfc\u5165\u306a\u3069\u306e\u884c\u52d5\u3092\u8d77\u70b9\u3068\u3057\u3066\u3001\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u305f\u9806\u5e8f\u3068\u9593\u9694\u3067\u30e1\u30fc\u30eb\u3092\u5c4a\u3051\u308b\u624b\u6cd5\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u8cc7\u6599\u8acb\u6c42\u306e\u5f53\u65e5\u306b\u95a2\u9023\u8cc7\u6599\u3092\u9001\u308a\u3001\u6570\u65e5\u5f8c\u306b\u5c0e\u5165\u4e8b\u4f8b\u3001\u3055\u3089\u306b\u305d\u306e\u5f8c\u306b\u500b\u5225\u76f8\u8ac7\u3092\u6848\u5185\u3059\u308b\u3053\u3068\u3067\u3001\u6bb5\u968e\u7684\u306b\u691c\u8a0e\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u300d<\/strong>\u306f\u3001\u696d\u7a2e\u3001\u4f01\u696d\u898f\u6a21\u3001\u5f79\u8077\u3001\u95a2\u5fc3\u306e\u3042\u308b\u30c6\u30fc\u30de\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u6761\u4ef6\u3067\u9867\u5ba2\u3092\u5206\u985e\u3057\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u5185\u5bb9\u3092\u5909\u3048\u3066\u914d\u4fe1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002BtoB\u3067\u306f\u696d\u7a2e\u3084\u691c\u8a0e\u6bb5\u968e\u306b\u5408\u3063\u305f\u5c0e\u5165\u4e8b\u4f8b\u3001BtoC\u3067\u306f\u8cfc\u5165\u5546\u54c1\u3084\u6700\u7d42\u8cfc\u5165\u65e5\u306b\u5fdc\u3058\u305f\u95a2\u9023\u5546\u54c1\u30fb\u518d\u8cfc\u5165\u306e\u6848\u5185\u306a\u3069\u3092\u5c4a\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u914d\u4fe1\u5f8c\u306f\u3001\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u7387\u3084\u8cc7\u6599\u95b2\u89a7\u6570\u3001\u5546\u8ac7\u5316\u7387\u3001\u518d\u8cfc\u5165\u7387\u306a\u3069\u3092\u78ba\u8a8d\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u6761\u4ef6\u3084\u914d\u4fe1\u5185\u5bb9\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-sns\" class=\"wp-block-heading\"><strong>SNS<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SNS\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u65e5\u5e38\u7684\u306a\u63a5\u70b9\u3092\u6301\u3061\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u8a8d\u77e5\u5ea6\u3084\u5c02\u9580\u6027\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u7d99\u7d9a\u3057\u3066\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8eab\u8fd1\u306b\u611f\u3058\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306a\u3069\u3092\u3001\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u3084\u60c5\u5831\u63d0\u4f9b\u306e\u7a93\u53e3\u3068\u3057\u3066\u5229\u7528\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002SNS\u4e0a\u306e\u53cd\u5fdc\u3092CRM\u306b\u9023\u643a\u3059\u308c\u3070\u3001\u554f\u3044\u5408\u308f\u305b\u524d\u306e\u95a2\u5fc3\u3082\u30d5\u30a9\u30ed\u30fc\u306b\u6d3b\u304b\u305b\u307e\u3059\u3002\u9023\u643a\u306e\u969b\u306f\u3001\u9867\u5ba2\u3092\u8b58\u5225\u3059\u308b\u65b9\u6cd5\u3092\u6c7a\u3081\u3001\u5404\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u6761\u4ef6\u3084\u500b\u4eba\u60c5\u5831\u306e\u53d6\u308a\u6271\u3044\u306b\u3082\u914d\u616e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"h-\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\" class=\"wp-block-heading\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u81ea\u793e\u304c\u904b\u55b6\u3059\u308bWeb\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u5a92\u4f53\u3067\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u60c5\u5831\u3092\u96c6\u3081\u308b\u6bb5\u968e\u304b\u3089\u63a5\u70b9\u3092\u3064\u304f\u308a\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u7406\u89e3\u3092\u5f90\u3005\u306b\u6df1\u3081\u3066\u3082\u3089\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u3082\u3089\u3046\u3060\u3051\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u8a73\u7d30\u8cc7\u6599\u3084\u4e8b\u4f8b\u96c6\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30da\u30fc\u30b8\u3078\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u8aad\u8005\u306e\u95a2\u5fc3\u306b\u5fdc\u3058\u305f\u5c0e\u7dda\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u554f\u3044\u5408\u308f\u305b\u3068\u3044\u3063\u305f\u6b21\u306e\u884c\u52d5\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-\u81ea\u793e\u30bb\u30df\u30ca\u30fc\" class=\"wp-block-heading\"><strong>\u81ea\u793e\u30bb\u30df\u30ca\u30fc<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u30bb\u30df\u30ca\u30fc\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3084\u88fd\u54c1\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u3001\u5bfe\u9762\u307e\u305f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u4f1d\u3048\u308b\u65bd\u7b56\u3067\u3059\u3002\u53c2\u52a0\u8005\u306e\u7591\u554f\u3084\u95a2\u5fc3\u3092\u76f4\u63a5\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u305d\u306e\u5f8c\u306e\u63d0\u6848\u306b\u3064\u306a\u3052\u3084\u3059\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u958b\u50ac\u5f8c\u306f\u3001\u53c2\u52a0\u8005\u306e\u5c5e\u6027\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u3092CRM\u306b\u8a18\u9332\u3057\u307e\u3057\u3087\u3046\u3002\u95a2\u5fc3\u306e\u3042\u308b\u30c6\u30fc\u30de\u306b\u5fdc\u3058\u3066\u95a2\u9023\u8cc7\u6599\u3092\u9001\u3063\u305f\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u500b\u5225\u306b\u9023\u7d61\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u30d5\u30a9\u30ed\u30fc\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u304a\u3001\u7533\u3057\u8fbc\u307f\u5f8c\u306b\u6b20\u5e2d\u3057\u305f\u9867\u5ba2\u306b\u306f\u3001\u9332\u753b\u3084\u5f53\u65e5\u8cc7\u6599\u3092\u6848\u5185\u3059\u308b\u3053\u3068\u3067\u3001\u63a5\u70b9\u3092\u9014\u5207\u308c\u3055\u305b\u305a\u306b\u6b21\u306e\u884c\u52d5\u3092\u4fc3\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\" class=\"wp-block-heading\"><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u904e\u53bb\u306b\u81ea\u793e\u306eWeb\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u5c65\u6b74\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u5916\u90e8\u306eWeb\u30b5\u30a4\u30c8\u3084SNS\u4e0a\u3067\u5e83\u544a\u3092\u518d\u8868\u793a\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96e2\u8131\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u65b0\u6a5f\u80fd\u306e\u6848\u5185\u3084\u5c0e\u5165\u4e8b\u4f8b\u3092\u63d0\u793a\u3057\u3066\u518d\u8a2a\u3092\u4fc3\u305b\u307e\u3059\u3002CRM\u306b\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u5a92\u4f53\u5074\u306b\u9023\u643a\u3057\u3066\u7167\u5408\u3059\u308b\u9867\u5ba2\u30de\u30c3\u30c1\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5546\u8ac7\u4e2d\u3084\u5951\u7d04\u6e08\u307f\u306e\u4f01\u696d\u3092\u914d\u4fe1\u5bfe\u8c61\u304b\u3089\u5916\u305b\u307e\u3059\u3002\u4e0d\u8981\u306a\u914d\u4fe1\u304c\u6e1b\u308a\u3001\u5e83\u544a\u8cbb\u306e\u6291\u5236\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"h-\u4e8b\u696d\u30e2\u30c7\u30eb\u5225-\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u8a2d\u8a08\u306e\u8003\u3048\u65b9\" class=\"wp-block-heading\"><strong>\u3010\u4e8b\u696d\u30e2\u30c7\u30eb\u5225\u3011\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u8a2d\u8a08\u306e\u8003\u3048\u65b9<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa70df8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa70df8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img08.jpg?w=1000\" alt=\"\" class=\"wp-image-17268\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img08.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img08.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img08.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img08.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u8a2d\u8a08\u65b9\u91dd\u306f\u3001\u5bfe\u8c61\u9867\u5ba2\u304c\u6cd5\u4eba\uff08BtoB\uff09\u304b\u500b\u4eba\uff08BtoC\uff09\u304b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u8005\u3068\u8cfc\u5165\u5468\u671f\u306b\u5408\u308f\u305b\u3066\u7ba1\u7406\u30c7\u30fc\u30bf\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BtoB\u30fbBtoC\u5225\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u8a2d\u8a08\u306e\u6bd4\u8f03<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th><strong>\u6bd4\u8f03\u9805\u76ee<\/strong><\/th><th><strong>BtoB<\/strong><\/th><th><strong>BtoC\u30fbEC<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u4e3b\u306a\u610f\u601d\u6c7a\u5b9a\u8005<\/td><td>\u62c5\u5f53\u8005\u30fb\u4e0a\u9577\u30fb\u6c7a\u88c1\u8005\u306a\u3069\u8907\u6570\u306e\u95a2\u4fc2\u8005<\/td><td>\u8cfc\u5165\u8005\u672c\u4eba<\/td><\/tr><tr><td>\u691c\u8a0e\u671f\u9593<\/td><td>\u6570\u304b\u6708\u301c1\u5e74\u4ee5\u4e0a\u306b\u53ca\u3076\u3053\u3068\u3082\u3042\u308b<\/td><td>\u6bd4\u8f03\u7684\u77ed\u304f\u3001\u8cfc\u5165\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u591a\u3044<\/td><\/tr><tr><td>CRM\u3067\u91cd\u8996\u3059\u308b\u30c7\u30fc\u30bf<\/td><td>\u4f01\u696d\u60c5\u5831\u3001\u90e8\u7f72\u30fb\u5f79\u8077\u3001\u4e88\u7b97\u30fb\u5c0e\u5165\u6642\u671f\u30fb\u6c7a\u88c1\u6a29\u9650\u3001\u8cc7\u6599\u95b2\u89a7\u3084\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u306e\u5c65\u6b74<\/td><td>\u6700\u7d42\u8cfc\u8cb7\u65e5\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u8cfc\u5165\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u3001\u95b2\u89a7\u5c65\u6b74\u3001\u4f1a\u54e1\u30e9\u30f3\u30af\u30fb\u30dd\u30a4\u30f3\u30c8<\/td><\/tr><tr><td>\u4e3b\u306a\u65bd\u7b56<\/td><td>\u691c\u8a0e\u6bb5\u968e\u306b\u5408\u308f\u305b\u305f\u4e8b\u4f8b\u7d39\u4ecb\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u55b6\u696d\u3078\u306e\u5f15\u304d\u6e21\u3057<\/td><td>\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u304f\u95a2\u9023\u5546\u54c1\u306e\u6848\u5185\u3001\u30dd\u30a4\u30f3\u30c8\u30fb\u30e9\u30f3\u30af\u65bd\u7b56<\/td><\/tr><tr><td>\u4e3b\u306aKPI<\/td><td>\u5546\u8ac7\u5316\u7387\u3001\u6709\u52b9\u5546\u8ac7\u7387\u3001\u53d7\u6ce8\u7387<\/td><td>\u30ea\u30d4\u30fc\u30c8\u7387\u3001\u7d99\u7d9a\u7387\u3001\u914d\u4fe1\u89e3\u9664\u7387<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-btob\u306e\u5834\u5408\" class=\"wp-block-heading\"><strong>BtoB\u306e\u5834\u5408<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BtoB\u3067\u306f\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u308f\u308a\u3001\u691c\u8a0e\u304c\u9577\u671f\u5316\u3057\u3084\u3059\u3044\u5546\u6750\u3092\u60f3\u5b9a\u3057\u305f\u30d5\u30a9\u30ed\u30fc\u304c\u5fc5\u8981\u3067\u3059\u3002CRM\u3067\u306f\u62c5\u5f53\u8005\u500b\u4eba\u3060\u3051\u3067\u306a\u304f\u4f01\u696d\u5358\u4f4d\u3067\u60c5\u5831\u3092\u3072\u3082\u4ed8\u3051\u3001\u5546\u8ac7\u306e\u9032\u884c\u306b\u5408\u308f\u305b\u3066\u4e88\u7b97\u3084\u5c0e\u5165\u6642\u671f\u3092\u66f4\u65b0\u3057\u307e\u3059\u3002\u8cc7\u6599\u95b2\u89a7\u3084\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u306a\u3069\u306e\u884c\u52d5\u3092<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/lead-generation-guide\/what-is-scoring\/\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/a>\u3057\u3001\u95a2\u5fc3\u5ea6\u304c\u4e00\u5b9a\u306e\u57fa\u6e96\u306b\u9054\u3057\u305f\u6bb5\u968e\u3067\u55b6\u696d\u90e8\u9580\u3078\u5f15\u304d\u6e21\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"h-btoc\u306e\u5834\u5408\" class=\"wp-block-heading\"><strong>BtoC\u306e\u5834\u5408<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BtoC\u3084EC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u76f4\u8fd1\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u500b\u4eba\u306e\u95a2\u5fc3\u304c\u6b21\u306e\u8cfc\u5165\u306b\u5f71\u97ff\u3057\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002CRM\u306b\u84c4\u7a4d\u3057\u305f\u8cfc\u5165\u5c65\u6b74\u3092\u57fa\u306b\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u95a2\u9023\u5546\u54c1\u3092\u6848\u5185\u3057\u307e\u3057\u3087\u3046\u3002\u305f\u3060\u3057\u3001\u58f2\u308a\u8fbc\u307f\u8272\u306e\u5f37\u3044\u6848\u5185\u3092\u983b\u7e41\u306b\u9001\u308b\u3068\u914d\u4fe1\u89e3\u9664\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u9867\u5ba2\u3054\u3068\u306e\u8cfc\u5165\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u3066\u914d\u4fe1\u9593\u9694\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-\u8ab2\u984c\u5225-crm\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6253\u3061\u624b\" class=\"wp-block-heading\"><strong>\u3010\u8ab2\u984c\u5225\u3011CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6253\u3061\u624b<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa722e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa722e3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"660\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-changes-in-overtime-work-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-23148\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-changes-in-overtime-work-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-changes-in-overtime-work-img04.jpg?w=300&amp;h=198 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-changes-in-overtime-work-img04.jpg?w=768&amp;h=507 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-changes-in-overtime-work-img04.jpg?w=150&amp;h=99 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u306f\u3001\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u306b\u3088\u3063\u3066\u78ba\u8a8d\u3059\u3079\u304d\u30c7\u30fc\u30bf\u3084\u6709\u52b9\u306a\u65bd\u7b56\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u3088\u304f\u3042\u308b4\u3064\u306e\u8ab2\u984c\u3092\u53d6\u308a\u4e0a\u3052\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305f\u5bfe\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-\u30ea\u30fc\u30c9\u306f\u53d6\u308c\u308b\u304c\u5546\u8ac7\u5316\u3057\u306a\u3044\" class=\"wp-block-heading\"><strong>\u30ea\u30fc\u30c9\u306f\u53d6\u308c\u308b\u304c\u5546\u8ac7\u5316\u3057\u306a\u3044<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3067\u304d\u3066\u3082\u5546\u8ac7\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u5834\u5408\u3001\u9867\u5ba2\u306e\u691c\u8a0e\u6bb5\u968e\u306b\u5bfe\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u65e9\u3059\u304e\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u691c\u8a0e\u521d\u671f\u306e\u9867\u5ba2\u306b\u306f\u3001\u5546\u8ac7\u306e\u6848\u5185\u3088\u308a\u3082\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u306e\u63d0\u4f9b\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u8cc7\u6599\u3084\u76f4\u8fd1\u306e\u30a2\u30af\u30bb\u30b9\u65e5\u6642\u3001\u696d\u7a2e\u3001\u4f01\u696d\u898f\u6a21\u3001\u691c\u8a0e\u6761\u4ef6\u306a\u3069\u3092CRM\u3067\u78ba\u8a8d\u3057\u3001\u95a2\u5fc3\u5ea6\u306b\u5fdc\u3058\u3066\u5bfe\u8c61\u3092\u5206\u985e\u3057\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u95a2\u5fc3\u5ea6\u304c\u4f4e\u3044\u9867\u5ba2\u306b\u306f\u540c\u696d\u754c\u306e\u5c0e\u5165\u4e8b\u4f8b\u3092\u6bb5\u968e\u7684\u306b\u5c4a\u3051\u3001\u6599\u91d1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u306a\u3069\u3001\u691c\u8a0e\u304c\u9032\u3093\u3060\u5146\u5019\u304c\u898b\u3089\u308c\u305f\u6bb5\u968e\u3067\u55b6\u696d\u62c5\u5f53\u8005\u304c\u63a5\u89e6\u3057\u307e\u3059\u3002\u65bd\u7b56\u306e\u52b9\u679c\u306f\u3001\u5546\u8ac7\u5316\u7387\u3084\u3001\u305d\u306e\u3046\u3061\u63d0\u6848\u306b\u9032\u3093\u3060\u5546\u8ac7\u306e\u5272\u5408\uff08\u6709\u52b9\u5546\u8ac7\u7387\uff09\u306e\u5909\u5316\u304b\u3089\u5224\u65ad\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"h-\u4f11\u7720\u9867\u5ba2\u304c\u7a4d\u307f\u4e0a\u304c\u3063\u3066\u3044\u308b\" class=\"wp-block-heading\"><strong>\u4f11\u7720\u9867\u5ba2\u304c\u7a4d\u307f\u4e0a\u304c\u3063\u3066\u3044\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-lost-order\/\">\u5931\u6ce8<\/a>\u3084\u691c\u8a0e\u4fdd\u7559\u306e\u5f8c\u306b\u63a5\u70b9\u304c\u9014\u7d76\u3048\u308b\u3068\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/lead-generation-guide\/what-is-dormant-customer\/\">\u4f11\u7720\u9867\u5ba2<\/a>\u306f\u5897\u3048\u3066\u3044\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u904e\u53bb\u306b\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u95a2\u5fc3\u3092\u793a\u3057\u305f\u9867\u5ba2\u3067\u3042\u308b\u305f\u3081\u3001\u72b6\u6cc1\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u691c\u8a0e\u3092\u518d\u958b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u969b\u306f\u3001\u5931\u6ce8\u7406\u7531\u3084\u5f53\u6642\u306e\u691c\u8a0e\u6642\u671f\u3001\u6700\u7d42\u63a5\u89e6\u65e5\u3001\u914d\u4fe1\u53ef\u5426\u3092CRM\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u5c0e\u5165\u4e88\u5b9a\u6642\u671f\u306e\u76f4\u524d\u3084\u3001\u95a2\u9023\u3059\u308b\u6cd5\u6539\u6b63\u3001\u65b0\u6a5f\u80fd\u306e\u30ea\u30ea\u30fc\u30b9\u306a\u3069\u306e\u7bc0\u76ee\u306b\u5408\u308f\u305b\u3001\u691c\u8a0e\u72b6\u6cc1\u3092\u5c0b\u306d\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u6700\u65b0\u306e\u5e02\u5834\u52d5\u5411\u30ec\u30dd\u30fc\u30c8\u3092\u9001\u308a\u307e\u3057\u3087\u3046\u3002\u8fd4\u4fe1\u7387\u3084\u518d\u5546\u8ac7\u5316\u7387\u3092\u6e2c\u5b9a\u3059\u308c\u3070\u3001\u53d6\u308a\u7d44\u307f\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u4e0a\u304c\u3089\u306a\u3044\" class=\"wp-block-heading\"><strong>\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u4e0a\u304c\u3089\u306a\u3044<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306f\u3001\u5546\u54c1\u3092\u4f7f\u3044\u59cb\u3081\u305f\u9867\u5ba2\u3078\u306e\u30b5\u30dd\u30fc\u30c8\u3084\u3001\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u6848\u5185\u306e\u4e0d\u8db3\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u5165\u65e5\u3084\u5546\u54c1\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u3092CRM\u3067\u78ba\u8a8d\u3059\u308b\u3068\u3001\u9867\u5ba2\u3054\u3068\u306b\u9069\u3057\u305f\u30d5\u30a9\u30ed\u30fc\u306e\u6642\u671f\u3068\u5185\u5bb9\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u5230\u7740\u5f8c\u306b\u306f\u521d\u671f\u8a2d\u5b9a\u30ac\u30a4\u30c9\u3092\u9001\u308a\u3001\u5229\u7528\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u6d88\u8017\u54c1\u306e\u88dc\u5145\u6642\u671f\u304c\u8fd1\u3065\u3044\u305f\u9867\u5ba2\u306b\u306f\u3001\u518d\u8cfc\u5165\u3084\u5b9a\u671f\u8cfc\u5165\u3092\u6848\u5185\u3059\u308b\u306e\u3082\u6709\u52b9\u3067\u3059\u3002\u4e00\u5b9a\u671f\u9593\u5185\u306e2\u56de\u76ee\u8cfc\u5165\u7387\u3084\u7d99\u7d9a\u7387\u3092\u6307\u6a19\u306b\u3001\u65bd\u7b56\u3092\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044\" class=\"wp-block-heading\"><strong>\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65bd\u7b56\u306e\u5c65\u6b74\u304c\u9867\u5ba2\u60c5\u5831\u3084\u5546\u8ac7\u60c5\u5831\u3068\u7d50\u3073\u4ed8\u3044\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u3069\u306e\u53d6\u308a\u7d44\u307f\u304c\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u305f\u306e\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002\u65bd\u7b56ID\u3001\u9867\u5ba2ID\u3001\u5546\u8ac7ID\u3092\u95a2\u9023\u4ed8\u3051\u3001\u4e00\u9023\u306e\u9867\u5ba2\u884c\u52d5\u3092\u8ffd\u8de1\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30fc\u30eb\u3084\u30bb\u30df\u30ca\u30fc\u3092\u5b9f\u65bd\u3057\u305f\u969b\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u3084\u6d41\u5165\u7d4c\u8def\u3001\u305d\u306e\u5f8c\u306e\u5546\u8ac7\u30fb\u53d7\u6ce8\u7d50\u679c\u3092CRM\u3078\u8a18\u9332\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306f\u3001\u30e1\u30fc\u30eb\u30bd\u30d5\u30c8\u306e\u81ea\u52d5\u8aad\u307f\u8fbc\u307f\u6a5f\u80fd\u306b\u3088\u3063\u3066\u6b63\u78ba\u306b\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u958b\u5c01\u7387\u3060\u3051\u306b\u983c\u3089\u305a\u3001\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u6570\u3084\u30e1\u30fc\u30eb\u3078\u306e\u8fd4\u4fe1\u6570\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u3001\u5546\u8ac7\u5275\u51fa\u6570\u3001\u53d7\u6ce8\u91d1\u984d\u3082\u7d44\u307f\u5408\u308f\u305b\u3001\u65bd\u7b56\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u7dcf\u5408\u7684\u306b\u5224\u65ad\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u59cb\u3081\u308b5\u30b9\u30c6\u30c3\u30d7\" class=\"wp-block-heading\"><strong>CRM\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u59cb\u3081\u308b5\u30b9\u30c6\u30c3\u30d7<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa73a80&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa73a80\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-equipment-maintenance-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-22794\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-equipment-maintenance-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-equipment-maintenance-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-equipment-maintenance-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-equipment-maintenance-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c02\u4efb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u304c\u3044\u306a\u3044\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u3001\u6b21\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u9806\u306b\u9032\u3081\u308c\u3070\u3001\u7121\u7406\u306a\u304fCRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3068\u7d71\u5408<\/strong>\uff1a\u9867\u5ba2ID\u3084\u62c5\u5f53\u8005\u3001\u914d\u4fe1\u53ef\u5426\u306a\u3069\u306e\u9805\u76ee\u3092\u7d71\u4e00\u3057\u3001\u5206\u6563\u3057\u3066\u3044\u308b\u60c5\u5831\u3092<a href=\"https:\/\/www.salesforce.com\/jp\/crm\/what-is-crm\/\">CRM<\/a>\u306b\u96c6\u7d04\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u80b2\u6210\u5bfe\u8c61\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30b4\u30fc\u30eb\u306e\u8a2d\u5b9a<\/strong>\uff1a\u80b2\u6210\u3059\u308b\u9867\u5ba2\u5c64\u3092\u5206\u985e\u3057\u3001\u300c\u5546\u8ac7\u7372\u5f97\u300d\u306a\u3069\u65bd\u7b56\u306e\u30b4\u30fc\u30eb\u3092\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/li>\n\n\n\n<li><strong>\u30b7\u30ca\u30ea\u30aa\u4f5c\u6210\u3068\u914d\u4fe1\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6e96\u5099<\/strong>\uff1a\u9867\u5ba2\u306e\u691c\u8a0e\u6bb5\u968e\u306e\u6d41\u308c\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\uff09\u306b\u6cbf\u3063\u3066\u3001\u914d\u4fe1\u3059\u308b\u5185\u5bb9\u3068\u65e5\u7a0b\u3092\u5177\u4f53\u5316\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u57fa\u6e96\u306e\u7b56\u5b9a\u3068\u55b6\u696d\u5f15\u304d\u6e21\u3057\u30eb\u30fc\u30eb\u306e\u660e\u78ba\u5316<\/strong>\uff1a\u55b6\u696d\u62c5\u5f53\u8005\u3078\u901a\u77e5\u3059\u308b\u6761\u4ef6\u3001\u30d5\u30a9\u30ed\u30fc\u306e\u62c5\u5f53\u8005\u3068\u671f\u9650\u3001\u7d50\u679c\u306e\u8a18\u9332\u65b9\u6cd5\u3092\u6c7a\u3081\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u65bd\u7b56\u306e\u5b9f\u884c\u3068\u52b9\u679c\u6e2c\u5b9a\u30fb\u6539\u5584<\/strong>\uff1a\u5546\u8ac7\u5316\u7387\u306a\u3069\u306eKPI\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3001\u914d\u4fe1\u30b7\u30ca\u30ea\u30aa\u3084\u30b9\u30b3\u30a2\u306e\u914d\u70b9\u3092\u898b\u76f4\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u306eKPI\u3084\u9867\u5ba2\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u52d5\u753b\u3082\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u60c5\u5831\u3092\u898b\u3064\u3051\u308bTableau\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3\u5206\u3066\u3099\u308f\u304b\u308b Tableau\uff08\u30bf\u30d6\u30ed\u30fc\uff09\u3068\u306f\uff1f\uff5cSalesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uMKUdttLHUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u30b7\u30ca\u30ea\u30aa\u4f8b\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u8a2d\u8a08\u4f8b\" class=\"wp-block-heading\"><strong>\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u30b7\u30ca\u30ea\u30aa\u4f8b\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u8a2d\u8a08\u4f8b<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa747e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa747e2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-basic-idea-of-nudges-H2-4.jpg?w=1000\" alt=\"\" class=\"wp-image-22516\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-basic-idea-of-nudges-H2-4.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-basic-idea-of-nudges-H2-4.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-basic-idea-of-nudges-H2-4.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-basic-idea-of-nudges-H2-4.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u8a08\u753b\u7684\u306b\u9032\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u914d\u4fe1\u30b7\u30ca\u30ea\u30aa\u3068\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u53ef\u8996\u5316\u3059\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u8a2d\u8a08\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u8cc7\u6599\u8acb\u6c42\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/lead-generation-guide\/what-is-dormant-customer\/\">\u4f11\u7720\u9867\u5ba2<\/a>\u306e\u6398\u308a\u8d77\u3053\u3057\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u914d\u70b9\u306e\u5177\u4f53\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-\u8cc7\u6599\u8acb\u6c42\u5f8c\u306e\u30b7\u30ca\u30ea\u30aa\u4f8b\" class=\"wp-block-heading\"><strong>\u8cc7\u6599\u8acb\u6c42\u5f8c\u306e\u30b7\u30ca\u30ea\u30aa\u4f8b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cc7\u6599\u8acb\u6c42\u3092\u8d77\u70b9\u306b\u3001\u6bd4\u8f03\u691c\u8a0e\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u500b\u5225\u76f8\u8ac7\u3078\u3064\u306a\u3052\u308b\u30b7\u30ca\u30ea\u30aa\u4f8b\u3067\u3059\u3002\u8868\u306f\u57fa\u672c\u306e\u6d41\u308c\u3067\u3059\u3002\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3084\u8cc7\u6599\u95b2\u89a7\u306a\u3069\u53cd\u5fdc\u304c\u3042\u3063\u305f\u9867\u5ba2\u306b\u306f\u3001\u6b21\u306e\u914d\u4fe1\u3092\u524d\u5012\u3057\u3059\u308b\u306a\u3069\u5206\u5c90\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8cc7\u6599\u8acb\u6c42\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u8a2d\u8a08\u4f8b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th><strong>\u914d\u4fe1\u65e5<\/strong><\/th><th><strong>\u4ef6\u540d\u4f8b<\/strong><\/th><th><strong>\u5185\u5bb9\u306e\u9aa8\u5b50<\/strong><\/th><th><strong>\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u5f53\u65e5<\/td><td>\u8cc7\u6599\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059<\/td><td>\u304a\u793c\u3001\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9URL\u3001\u7c21\u5358\u306a\u554f\u3044\u5408\u308f\u305b\u7a93\u53e3\u306e\u6848\u5185<\/td><td>\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306e\u78ba\u8a8d<\/td><\/tr><tr><td>3\u65e5\u5f8c<\/td><td>\u9078\u5b9a\u6642\u306b\u78ba\u8a8d\u3057\u305f\u30443\u3064\u306e\u70b9<\/td><td>\u81ea\u793e\u5546\u6750\u306e\u9078\u3073\u65b9\u3001\u5c0e\u5165\u6642\u306b\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\u3068\u5bfe\u7b56\u306e\u89e3\u8aac<\/td><td>\u6bd4\u8f03\u691c\u8a0e\u8a18\u4e8b\u3078\u306e\u8a98\u5c0e<\/td><\/tr><tr><td>7\u65e5\u5f8c<\/td><td>\u5c0e\u5165\u5f8c\u306e\u904b\u7528\u30a4\u30e1\u30fc\u30b8<\/td><td>\u8fd1\u3044\u696d\u7a2e\u306e\u6d3b\u7528\u4e8b\u4f8b\u3001\u5c0e\u5165\u4f01\u696d\u304c\u5b9f\u611f\u3057\u305f\u696d\u52d9\u5909\u5316\u306e\u7d39\u4ecb<\/td><td>\u4e8b\u4f8b\u8a73\u7d30\u30da\u30fc\u30b8\u3078\u306e\u8a98\u5c0e<\/td><\/tr><tr><td>14\u65e5\u5f8c<\/td><td>\u8ab2\u984c\u6574\u7406\u3092\u304a\u624b\u4f1d\u3044\u3057\u307e\u3059<\/td><td>\u5c02\u9580\u30b9\u30bf\u30c3\u30d5\u306b\u3088\u308b\u7121\u6599\u76f8\u8ac7\u3001\u500b\u5225\u30aa\u30f3\u30e9\u30a4\u30f3\u30c7\u30e2\u306e\u6848\u5185<\/td><td>\u500b\u5225\u76f8\u8ac7\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u8a98\u5c0e<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u304c\u9014\u4e2d\u3067\u8fd4\u4fe1\u3057\u305f\u5834\u5408\u3084\u3001\u500b\u5225\u76f8\u8ac7\u3092\u7533\u3057\u8fbc\u3093\u3060\u5834\u5408\u3001\u5546\u8ac7\u4e2d\u3084\u5951\u7d04\u6210\u7acb\u3068\u306a\u3063\u305f\u5834\u5408\u3001\u307e\u305f\u306f\u914d\u4fe1\u505c\u6b62\u3092\u5e0c\u671b\u3057\u305f\u5834\u5408\u306f\u3001\u81ea\u52d5\u7684\u306b\u30b7\u30ca\u30ea\u30aa\u914d\u4fe1\u3092\u505c\u6b62\u3059\u308b\u9664\u5916\u30eb\u30fc\u30eb\u3092\u8a2d\u3051\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"h-\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u30b7\u30ca\u30ea\u30aa\u4f8b\" class=\"wp-block-heading\"><strong>\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u30b7\u30ca\u30ea\u30aa\u4f8b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u904e\u53bb\u306b\u63a5\u70b9\u304c\u3042\u3063\u305f\u3082\u306e\u306e\u3001\u4e00\u5b9a\u671f\u9593\u9023\u7d61\u304c\u9014\u7d76\u3048\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u4e00\u65b9\u7684\u306a\u88fd\u54c1\u6848\u5185\u3092\u907f\u3051\u3001\u73fe\u5728\u306e\u691c\u8a0e\u72b6\u6cc1\u3092\u5c0b\u306d\u308b\u5185\u5bb9\u304b\u3089\u59cb\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u30b7\u30ca\u30ea\u30aa\u4f8b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th><strong>\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0<\/strong><\/th><th><strong>\u4ef6\u540d\u4f8b<\/strong><\/th><th><strong>\u5185\u5bb9\u306e\u9aa8\u5b50<\/strong><\/th><th><strong>\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u6700\u7d42\u63a5\u89e6\u304b\u308990\u65e5\u5f8c<\/td><td>\u73fe\u5728\u306e\u3054\u691c\u8a0e\u72b6\u6cc1\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/td><td>\u7c21\u5358\u306a\u9078\u629e\u5f0f\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u6700\u8fd1\u306e\u696d\u754c\u52d5\u5411\u30ec\u30dd\u30fc\u30c8\u306e\u9001\u4ed8<\/td><td>\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u3001\u72b6\u6cc1\u78ba\u8a8d<\/td><\/tr><tr><td>\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u304b\u30897\u65e5\u5f8c<\/td><td>\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u3092\u3054\u6848\u5185\u3057\u307e\u3059<\/td><td>\u56de\u7b54\u5185\u5bb9\u306b\u5fdc\u3058\u305f\u6700\u65b0\u306e\u4e8b\u4f8b\u96c6\u3084\u65b0\u6a5f\u80fd\u60c5\u5831\u306e\u6848\u5185<\/td><td>\u95a2\u9023\u8cc7\u6599\u306e\u95b2\u89a7\u78ba\u8a8d<\/td><\/tr><tr><td>\u53cd\u5fdc\u304c\u306a\u3044\u5834\u5408<\/td><td>\u4eca\u5f8c\u306e\u60c5\u5831\u914d\u4fe1\u306b\u3064\u3044\u3066\u306e\u3054\u6848\u5185<\/td><td>\u914d\u4fe1\u983b\u5ea6\u306e\u5e0c\u671b\u78ba\u8a8d\u3001\u914d\u4fe1\u505c\u6b62\u306e\u6848\u5185<\/td><td>\u983b\u5ea6\u3092\u4e0b\u3052\u305f\u5b9a\u671f\u914d\u4fe1\u307e\u305f\u306f\u914d\u4fe1\u9664\u5916<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u914d\u4fe1\u306e\u9593\u9694\u306f\u4e00\u5f8b\u306b\u8a2d\u5b9a\u305b\u305a\u3001\u5546\u6750\u306e\u691c\u8a0e\u5468\u671f\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3057\u307e\u3057\u3087\u3046\u3002\u8cc7\u6599\u306e\u95b2\u89a7\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3078\u306e\u56de\u7b54\u306a\u3069\u3001\u53cd\u5fdc\u304c\u3042\u3063\u305f\u9867\u5ba2\u306b\u306f\u6b21\u306e\u60c5\u5831\u3092\u6848\u5185\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u53cd\u5fdc\u306b\u5fdc\u3058\u3066\u30b7\u30ca\u30ea\u30aa\u3092\u5206\u5c90\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4e0d\u8981\u306a\u914d\u4fe1\u3092\u907f\u3051\u306a\u304c\u3089\u63a5\u70b9\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u914d\u70b9\u306e\u4f8b\" class=\"wp-block-heading\"><strong>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u914d\u70b9\u306e\u4f8b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u5c5e\u6027\u3068\u884c\u52d5\u3092\u5206\u3051\u3066\u70b9\u6570\u5316\u3057\u3001\u5bfe\u5fdc\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u65b9\u6cd5\u3067\u3059\u3002\u4ee5\u4e0b\u306f\u914d\u70b9\u3068\u55b6\u696d\u3078\u306e\u901a\u77e5\u6761\u4ef6\u306e\u8a2d\u8a08\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u914d\u70b9\u306e\u8a2d\u8a08\u4f8b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th><strong>\u5206\u985e<\/strong><\/th><th><strong>\u9805\u76ee<\/strong><\/th><th><strong>\u914d\u70b9\u4f8b<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u5c5e\u6027<\/td><td>\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u696d\u7a2e\u306b\u5408\u81f4<\/td><td>+10\u70b9<\/td><\/tr><tr><td>\u5c5e\u6027<\/td><td>\u5f79\u8077\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u4e0e\uff08\u90e8\u9577\u30fb\u5f79\u54e1\u7b49\uff09<\/td><td>+10\u70b9<\/td><\/tr><tr><td>\u884c\u52d5<\/td><td>\u7279\u5b9a\u306e\u88fd\u54c1\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/td><td>+10\u70b9<\/td><\/tr><tr><td>\u884c\u52d5<\/td><td>\u6599\u91d1\u30d7\u30e9\u30f3\u30da\u30fc\u30b8\u3092\u95b2\u89a7<\/td><td>+10\u70b9<\/td><\/tr><tr><td>\u884c\u52d5<\/td><td>\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u3078\u306e\u53c2\u52a0<\/td><td>+15\u70b9<\/td><\/tr><tr><td>\u884c\u52d5<\/td><td>\u500b\u5225\u76f8\u8ac7\u30fb\u30c7\u30e2\u306e\u7533\u3057\u8fbc\u307f<\/td><td>+30\u70b9<\/td><\/tr><tr><td>\u6e1b\u70b9<\/td><td>30\u65e5\u9593\u3001Web\u30b5\u30a4\u30c8\u8a2a\u554f\u3001\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u53cd\u5fdc\u306a\u3057<\/td><td>-10\u70b9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5408\u8a08\u70b9\u304c40\u70b9\u4ee5\u4e0a\u3001\u304b\u3064\u30bf\u30fc\u30b2\u30c3\u30c8\u5c5e\u6027\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u5834\u5408\u306b\u300c\u512a\u5148\u5bfe\u5fdc\u30ea\u30fc\u30c9\uff08\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\uff09\u300d\u3068\u5224\u5b9a\u3057\u3066\u55b6\u696d\u3078\u901a\u77e5\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u904b\u7528\u3092\u884c\u3044\u307e\u3059\u3002\u30b9\u30b3\u30a2\u306f\u3001\u5bfe\u5fdc\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u76ee\u5b89\u3067\u3059\u3002\u5c0e\u5165\u306e\u610f\u601d\u306f\u3001\u5b9f\u969b\u306e\u5546\u8ac7\u3067\u55b6\u696d\u62c5\u5f53\u8005\u304c\u30cb\u30fc\u30ba\u3084\u4e88\u7b97\u3001\u5c0e\u5165\u6642\u671f\u3092\u78ba\u304b\u3081\u3066\u5224\u65ad\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u4e2d\u5c0f\u4f01\u696d\u306e\u306f\u3058\u3081\u3066\u306eCRM\u306f\u3001Salesforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u5275\u696d\u3057\u305f\u3070\u304b\u308a\u3067\u3082\u3001\u6210\u9577\u671f\u3067\u3082\u3002\u6c38\u4e45\u7121\u6599\u306eFree Suite\u304b\u3089\u3001\u3042\u306a\u305f\u306e\u30b4\u30fc\u30eb\u306b\u5408\u308f\u305b\u3066\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/crm\/free-crm\/sign-up-v2\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u306f\u3058\u3081\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/260-form-free-crm-campaign-2x.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-crm\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\" class=\"wp-block-heading\"><strong>CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3084\u696d\u52d9\u52b9\u7387\u5316\u306b\u3064\u306a\u3052\u3066\u3044\u308b\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-\u682a\u5f0f\u4f1a\u793etapp\" class=\"wp-block-heading\"><strong>\u682a\u5f0f\u4f1a\u793eTAPP<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u682a\u5f0f\u4f1a\u793eTAPP\u3067\u306f\u3001\u30bb\u30df\u30ca\u30fc\u96c6\u5ba2\u306e\u62e1\u5927\u306b\u4f34\u3044\u65e5\u7a0b\u5909\u66f4\u3084\u30ad\u30e3\u30f3\u30bb\u30eb\u3078\u306e\u5bfe\u5fdc\u304c\u8ffd\u3044\u3064\u304b\u305a\u3001\u691c\u8a0e\u9014\u4e2d\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u8ab2\u984c\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u793e\u306f\u3001\u904e\u53bb3\u5e74\u9593\u306bSalesforce\u4e0a\u3078\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u60c5\u5831\u3084\u4e88\u7d04\u7ba1\u7406\u30c7\u30fc\u30bf\u3092\u57fa\u76e4\u3068\u3057\u3066\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3067\u3042\u308b<a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/\">Agentforce<\/a>\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30bb\u30df\u30ca\u30fc\u306e\u65e5\u7a0b\u5909\u66f4\u3084\u30ad\u30e3\u30f3\u30bb\u30eb\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u3057\u3066AI\u304c\u81ea\u52d5\u5bfe\u5fdc\u3059\u308b\u4ed5\u7d44\u307f\u3092\u7d041\u304b\u6708\u3067\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u7d50\u679c\u3001AI\u306b\u3088\u308b\u554f\u3044\u5408\u308f\u305b\u89e3\u6c7a\u7387\u306f90.3\uff05\u306b\u9054\u3057\u3001\u624b\u7d9a\u304d\u304c\u5b8c\u4e86\u305b\u305a\u96e2\u8131\u3057\u304b\u3051\u3066\u3044\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u6708\u959360\u4ef6\u3001\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u3078\u623b\u3059\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5c0e\u5165\u4e8b\u4f8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/customer-stories\/tapp\/\">\u30ea\u30fc\u30c9\u306f\u5897\u3048\u7d9a\u3051\u308b\u3002\u3057\u304b\u3057\u3001\u4eba\u306f\u5897\u3084\u305b\u306a\u3044\u3002 TAPP\u304cAgentforce\u3067\u5b9f\u73fe\u3057\u305f\u300c\u9867\u5ba2\u5bfe\u5fdc\u304c\u6b62\u307e\u3089\u306a\u3044\u4ed5\u7d44\u307f\u300d<\/a>\uff09<\/p>\n\n\n\n<h3 id=\"h-\u682a\u5f0f\u4f1a\u793e\u30ae\u30d6\u30ea\u30fc\" class=\"wp-block-heading\"><strong>\u682a\u5f0f\u4f1a\u793e\u30ae\u30d6\u30ea\u30fc<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u682a\u5f0f\u4f1a\u793e\u30ae\u30d6\u30ea\u30fc\u3067\u306f\u3001\u9867\u5ba2\u3078\u306e\u7d99\u7d9a\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u3068\u3001\u30e1\u30fc\u30eb\u306a\u3069\u306e\u4f01\u753b\u30fb\u5236\u4f5c\u306b\u304b\u304b\u308b\u8ca0\u62c5\u306e\u8efd\u6e1b\u3092\u4e21\u7acb\u3059\u308b\u3053\u3068\u304c\u8ab2\u984c\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3053\u3067\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\">Marketing Cloud<\/a>\u3068<a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/\">Agentforce<\/a>\u3092\u5c0e\u5165\u3002CRM\u306b\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u904e\u53bb\u306e\u5236\u4f5c\u7269\u3092\u6d3b\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4f01\u753b\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u307e\u3067\u3092\u52b9\u7387\u5316\u3059\u308b\u4f53\u5236\u3092\u6574\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001\u67088\u672c\u914d\u4fe1\u3059\u308b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3068LP\u306e\u5236\u4f5c\u5de5\u6570\u306f\u300116\u6642\u9593\u304b\u30898\u6642\u9593\u3078\u534a\u6e1b\u3002\u958b\u5c01\u7387\u306f17\uff05\u304b\u308920\uff05\u30783\u30dd\u30a4\u30f3\u30c8\u3001\u30af\u30ea\u30c3\u30af\u7387\u308211\uff05\u304b\u308913\uff05\u30782\u30dd\u30a4\u30f3\u30c8\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5c0e\u5165\u4e8b\u4f8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/customer-stories\/givery\/\">\u30ae\u30d6\u30ea\u30fc\u304c\u6311\u3080Agentforce\uff08AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\uff09\u306b\u3088\u308b\u201c\u52b4\u50cd\u529b\u9769\u547d\u201d<\/a>\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u306b\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092AI\u3067\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u52d5\u753b\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u5bfe\u5fdc\u3084\u696d\u52d9\u3092\u652f\u63f4\u3059\u308b\u81ea\u5f8b\u578bAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300cAgentforce\u300d\u306e\u7279\u5fb4\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3\u5206\u3067\u308f\u304b\u308b Agentforce\uff08\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30d5\u30a9\u30fc\u30b9\uff09\u3068\u306f\uff1f\uff5cSalesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AW0hudR7MJw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-\u4e16\u754c\u30b7\u30a7\u30a2no-1-salesforce\u306ecrm\u3067\u55b6\u696d\u52b9\u7387\u3092\u6700\u5927\u5316\" class=\"wp-block-heading\"><strong>\u3010\u4e16\u754c\u30b7\u30a7\u30a2No.1\u3011Salesforce\u306eCRM\u3067\u55b6\u696d\u52b9\u7387\u3092\u6700\u5927\u5316<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae12bfa77824&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae12bfa77824\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img10.jpg?w=1000\" alt=\"\" class=\"wp-image-17270\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img10.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img10.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img10.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/jp-lead-nurturing-img10.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3084\u63a5\u70b9\u5c65\u6b74\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u691c\u8a0e\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u60c5\u5831\u3092\u7d99\u7d9a\u7684\u306b\u5c4a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u55b6\u696d\u6d3b\u52d5\u3078\u5f15\u304d\u7d99\u304e\u3001\u5546\u8ac7\u5316\u7387\u306a\u3069\u306eKPI\u3092\u57fa\u306b\u65bd\u7b56\u3092\u6539\u5584\u3059\u308b\u4ed5\u7d44\u307f\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u57fa\u76e4\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u306e\u304cSalesforce\u3067\u3059\u3002\u55b6\u696d\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u60c5\u5831\u30921\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u96c6\u7d04\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u90e8\u9580\u9593\u3067\u5171\u6709\u3057\u3001\u60c5\u5831\u63d0\u4f9b\u304b\u3089\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u307e\u3067\u4e00\u8cab\u3057\u3066\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u306e\u6210\u9577\u6bb5\u968e\u3084\u5fc5\u8981\u306a\u6a5f\u80fd\u306b\u5408\u308f\u305b\u3066\u30d7\u30e9\u30f3\u3092\u9078\u3079\u308b\u70b9\u3082\u7279\u5fb4\u3067\u3059\u3002IDC\u306e\u8abf\u67fb\u3067\u306f\u30012025\u5e74\u306e\u58f2\u4e0a\u9ad8\u30d9\u30fc\u30b9\u306e\u30b7\u30a7\u30a2\u304c20.0\uff05\u3068\u306a\u308a\u3001<a href=\"https:\/\/www.salesforce.com\/news\/stories\/idc-crm-market-share-ranking-2026\/\">13\u5e74\u9023\u7d9a\u3067\u4e16\u754c\u306eCRM\u5e02\u5834\u30b7\u30a7\u30a21\u4f4d<\/a>\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0f\u898f\u6a21\u306b\u59cb\u3081\u308b\u5834\u5408\u306f\u3001\u6700\u59272\u30e6\u30fc\u30b6\u30fc\u307e\u3067\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b<a href=\"https:\/\/www.salesforce.com\/jp\/crm\/free-crm\/sign-up-v2\/?d=blog-body-cta-text1\" target=\"_blank\" rel=\"noreferrer noopener\">Free Suite<\/a>\u304c\u9078\u629e\u80a2\u3067\u3059\u3002\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3092\u672c\u683c\u5316\u3059\u308b\u5834\u5408\u306f<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/free-trial\/starter-suite-email-campaign\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a>\uff08\u6708\u984d3,000\u5186\/\u30e6\u30fc\u30b6\u30fc\uff09\u3001\u696d\u52d9\u306e\u81ea\u52d5\u5316\u3084\u58f2\u4e0a\u4e88\u6e2c\u3001\u898b\u7a4d\u3082\u308a\u7ba1\u7406\u307e\u3067\u5e83\u3052\u308b\u5834\u5408\u306f<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/free-trial\/prosuite\/?d=blog-body-cta-text3\" target=\"_blank\" rel=\"noreferrer noopener\">Pro Suite<\/a>\uff08\u6708\u984d12,000\u5186\/\u30e6\u30fc\u30b6\u30fc\uff09\u3078\u6bb5\u968e\u7684\u306b\u62e1\u5f35\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-sixteen wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Starter Suite\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u307e\u308b\u3054\u3068\u524d\u306b\u9032\u3081\u3088\u3046<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u55b6\u696d\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u3067\u3002AI\u642d\u8f09\u306eCRM\u3067\u3001\u9867\u5ba2\u7ba1\u7406\u3092\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/small-business\/free-trial\/starter-suite-email-campaign\/?d=blog-body-cta-banner2\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u306f\u3058\u3081\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-sixteen.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration-left\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-left-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-sixteen.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 id=\"h-crm\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\" class=\"wp-block-heading\"><strong>CRM\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/strong><\/h2>\n\n\n<div class=\"accordion-v2 \">\n\t\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong><strong><strong>Q. CRM\u3068MA\u306f\u3069\u3061\u3089\u304b\u3089\u5c0e\u5165\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong><\/strong><\/strong><\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u306e\u8ab2\u984c\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u60c5\u5831\u304c\u62c5\u5f53\u8005\u3054\u3068\u306b\u5206\u6563\u3057\u3001\u7d44\u7e54\u5185\u3067\u5171\u6709\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u307e\u305aCRM\u3067\u60c5\u5831\u57fa\u76e4\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002\u4e00\u65b9\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3059\u3067\u306b\u4e00\u5143\u7ba1\u7406\u3067\u304d\u3066\u304a\u308a\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30d5\u30a9\u30ed\u30fc\u306e\u624b\u4f5c\u696d\u304c\u8ca0\u62c5\u306b\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001MA\u306e\u5c0e\u5165\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002CRM\u3068MA\u306b\u306f\u91cd\u8907\u3059\u308b\u6a5f\u80fd\u3082\u3042\u308b\u305f\u3081\u3001\u73fe\u5728\u306e\u696d\u52d9\u3067\u4e0d\u8db3\u3057\u3066\u3044\u308b\u6a5f\u80fd\u3092\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong><strong><strong>Q. CRM\u306f\u7121\u6599\u3067\u5c0e\u5165\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong><\/strong><\/strong><\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">\u3067\u304d\u307e\u3059\u3002Salesforce\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/crm\/free-crm\/sign-up-v2\/?d=blog-body-cta-text4\" target=\"_blank\" rel=\"noreferrer noopener\">Free Suite<\/a>\u306f\u6700\u59272\u30e6\u30fc\u30b6\u30fc\u307e\u3067\u6c38\u4e45\u7121\u6599\u3067\u3059\u3002\u57fa\u672c\u7684\u306a\u9867\u5ba2\u30fb\u5546\u8ac7\u7ba1\u7406\u3068\u5c0f\u898f\u6a21\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u304b\u3089\u59cb\u3081\u3089\u308c\u307e\u3059\u3002\u5229\u7528\u4eba\u6570\u30fb\u914d\u4fe1\u91cf\u30fb\u5fc5\u8981\u6a5f\u80fd\u306b\u5408\u308f\u305b\u3066\u30d7\u30e9\u30f3\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002&nbsp;<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong><strong><strong>Q. \u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306bCRM\u3092\u6d3b\u7528\u3057\u305f\u307b\u3046\u304c\u826f\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/strong><\/strong><\/strong><\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a9\u30ed\u30fc\u6f0f\u308c\u3084\u5bfe\u5fdc\u306e\u5c5e\u4eba\u5316\u304c\u898b\u3048\u59cb\u3081\u305f\u3068\u304d\u304c\u76ee\u5b89\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u65b0\u898f\u30ea\u30fc\u30c9\u3078\u306e\u500b\u5225\u5bfe\u5fdc\u306b\u8ffd\u308f\u308c\u3001\u65e2\u5b58\u30ea\u30b9\u30c8\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u304c\u6f0f\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001CRM\u306e\u6d3b\u7528\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001\u904e\u53bb\u306e\u5546\u8ac7\u5c65\u6b74\u3084\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u304c\u793e\u5185\u3067\u5171\u6709\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5c5e\u4eba\u5316\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u5834\u5408\u3082\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092CRM\u3078\u7d71\u5408\u3057\u3066\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u4f53\u5236\u3092\u898b\u76f4\u3059\u597d\u6a5f\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion-v2 -->\n\n\n\n<p class=\"wp-block-paragraph\"><sup>\u203b2026\u5e7410\u6708\u73fe\u5728\u306e\u60c5\u5831\u3092\u57fa\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u65b0\u306e\u8a73\u3057\u3044\u4fa1\u683c\u60c5\u5831\u306b\u3064\u3044\u3066\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/sup><\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"51\" fill=\"none\" viewbox=\"0 0 48 51\" aria-hidden=\"true\" class=\"wp-block-salesforce-blog-section-heading__icon\"><path fill=\"#032D60\" fill-rule=\"evenodd\" d=\"M8.77 33.525h12c.738 0 1.384-.647 1.384-1.385V10.448c0-1.57-1.662-2.77-2.954-2.77H8.77c-.74 0-1.385.647-1.385 1.385V32.14c0 .738.646 1.385 1.384 1.385Zm36.645-21.6c-.553-.185-1.107.276-1.107.922v22.985c0 .739-.647 1.385-1.385 1.385H5.077c-.739 0-1.385-.646-1.385-1.385V12.94c0-.646-.738-1.108-1.292-.83-1.385.645-2.4 2.122-2.4 3.876v21.23a3.703 3.703 0 0 0 3.692 3.693h15.231c.739 0 1.385.646 1.385 1.385 0 .738.646 1.384 1.384 1.384h4.616c.738 0 1.384-.646 1.384-1.384 0-.739.646-1.385 1.385-1.385h15.23A3.703 3.703 0 0 0 48 37.217V15.986c0-1.939-.646-3.6-2.585-4.062Zm-18.185 21.6h12c.739 0 1.385-.647 1.385-1.385V9.063c0-.739-.646-1.385-1.385-1.385H28.8c-1.385 0-2.954 1.2-2.954 2.77V32.14c0 .738.646 1.385 1.384 1.385\" clip-rule=\"evenodd\" \/><\/svg>\n\t\t\t\t\u95a2\u9023\u8a18\u4e8b\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/marketing-tools\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/ja-jp\/wp-content\/uploads\/sites\/13\/2026\/08\/smb-marketing-guide.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u304a\u3059\u3059\u30819\u9078\uff5c\u7a2e\u985e\u3084\u9078\u3073\u65b9\u3082\u89e3\u8aac\u3010\u6700\u65b0\u7248\u3011 | \u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/lead-nurturing-tools-for-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/ja-jp\/wp-content\/uploads\/sites\/13\/2026\/08\/lead-nurturing-tools.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3084\u904b\u7528\u5b9a\u7740\u306e\u30b3\u30c4\uff5c\u304a\u3059\u3059\u3081\uff18\u9078\uff06\u9078\u3073\u65b9\u3082\u89e3\u8aac | \u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/marketing\/digital-marketing-smb-guide\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/ja-jp\/wp-content\/uploads\/sites\/13\/2026\/06\/digital-marketing-smb-guide.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t\u4e2d\u5c0f\u4f01\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u59cb\u3081\u65b9\u30fb\u65bd\u7b56\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u30102026\u5e74\u7248\u3011 | \u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/lead-management\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/en-us\/wp-content\/uploads\/sites\/4\/2023\/06\/ogimage-smb-pdp-starter.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30fb\u30ea\u30fc\u30c9\u7ba1\u7406\u3067\u55b6\u696d\u3092\u52b9\u7387\u5316\uff5cSalesforce Starter Suite | \u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u3001\u4e8b\u696d\u30e2\u30c7\u30eb\u5225\u30fb\u8ab2\u984c\u5225\u306b\u89e3\u8aac\u3002\u30b7\u30ca\u30ea\u30aa\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u8a2d\u8a08\u4f8b\u3082\u7d39\u4ecb\u3002<\/p>\n","protected":false},"author":53,"featured_media":34903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"7ccd37c0cbf64965ad95e44a9baf583e","post_meta_title":"","ai_synopsis":"","_sf_experience":"","footnotes":""},"sf_topic":[3,84,289],"sf_content_type":[],"blog":[625,626,701],"coauthors":[912],"class_list":["post-17259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-sales","sf_topic-sales-strategy","blog-marketing","blog-sales","blog-sales-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac - Salesforce\u30d6\u30ed\u30b0<\/title>\n<meta name=\"description\" content=\"CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3002CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u88c5\u4f8b\u3001BtoB\uff0fBtoC\u5225\u306e\u8a2d\u8a08\u3001\u8ab2\u984c\u5225\u306e\u6253\u3061\u624b\u3001KPI\u306e\u6e2c\u308a\u65b9\u307e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\" \/>\n<meta property=\"og:description\" content=\"CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3002CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u88c5\u4f8b\u3001BtoB\uff0fBtoC\u5225\u306e\u8a2d\u8a08\u3001\u8ab2\u984c\u5225\u306e\u6253\u3061\u624b\u3001KPI\u306e\u6e2c\u308a\u65b9\u307e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SalesforceJapan\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T06:02:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T07:37:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-lead-nurturing-main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Edgar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3002CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u88c5\u4f8b\u3001BtoB\uff0fBtoC\u5225\u306e\u8a2d\u8a08\u3001\u8ab2\u984c\u5225\u306e\u6253\u3061\u624b\u3001KPI\u306e\u6e2c\u308a\u65b9\u307e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"twitter:creator\" content=\"@SalesforceJapan\" \/>\n<meta name=\"twitter:site\" content=\"@SalesforceJapan\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayaka Miyamoto\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"30\u5206\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Sara Edgar\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/\"},\"author\":[{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#\\\/schema\\\/person\\\/image\\\/e028c7aa27c59547dc1f32a347484fb7\"}],\"headline\":\"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\",\"datePublished\":\"2026-10-21T06:02:51+00:00\",\"dateModified\":\"2026-10-21T07:37:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/\"},\"wordCount\":182,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/05\\\/jp-lead-nurturing-main.jpg\",\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/\",\"name\":\"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac - Salesforce\u30d6\u30ed\u30b0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/05\\\/jp-lead-nurturing-main.jpg\",\"datePublished\":\"2026-10-21T06:02:51+00:00\",\"dateModified\":\"2026-10-21T07:37:50+00:00\",\"description\":\"CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3002CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u88c5\u4f8b\u3001BtoB\uff0fBtoC\u5225\u306e\u8a2d\u8a08\u3001\u8ab2\u984c\u5225\u306e\u6253\u3061\u624b\u3001KPI\u306e\u6e2c\u308a\u65b9\u307e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/05\\\/jp-lead-nurturing-main.jpg\",\"contentUrl\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/05\\\/jp-lead-nurturing-main.jpg\",\"width\":1440,\"height\":810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/jp-lead-nurturing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/\",\"name\":\"Salesforce\",\"description\":\"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#organization\"},\"alternateName\":\"Salesforce\u30d6\u30ed\u30b0\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#organization\",\"name\":\"Salesforce Japan\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/07\\\/logo-salesforce.png\",\"contentUrl\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/07\\\/logo-salesforce.png\",\"width\":300,\"height\":300,\"caption\":\"Salesforce Japan\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SalesforceJapan\",\"https:\\\/\\\/x.com\\\/SalesforceJapan\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesforce\\\/posts\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCEWplP9qrhNjXVggK5W5CvA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#\\\/schema\\\/person\\\/image\\\/e028c7aa27c59547dc1f32a347484fb7\",\"name\":\"Sara Edgar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/#\\\/schema\\\/person\\\/image\\\/c22051d0049e4c72bec8e6f511e90a1f\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/06\\\/author-edgar-1.jpg?w=150&h=150&crop=1\",\"contentUrl\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/06\\\/author-edgar-1.jpg?w=150&h=150&crop=1\",\"width\":150,\"height\":150,\"caption\":\"Sara Edgar\"},\"description\":\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306b\u304a\u3044\u3066\u3001\u56fd\u5185\u5916\u3067\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u63a8\u9032\u3057\u3001SEO\u3001AI\u691c\u7d22\u6700\u9069\u5316\uff08LLMO\uff09\u3001SEM\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u5c02\u9580\u3068\u3059\u308b\u3002\u73fe\u5728\u306fSalesforce\u3067SMB\uff08\u4e2d\u5805\u30fb\u4e2d\u5c0f\u4f01\u696d\uff09\u4e8b\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u6210\u9577\u6226\u7565\u3092\u7d71\u62ec\u3057\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u308b\u3002\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/jp\\\/blog\\\/author\\\/sara-edgar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac - Salesforce\u30d6\u30ed\u30b0","description":"CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3002CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u88c5\u4f8b\u3001BtoB\uff0fBtoC\u5225\u306e\u8a2d\u8a08\u3001\u8ab2\u984c\u5225\u306e\u6253\u3061\u624b\u3001KPI\u306e\u6e2c\u308a\u65b9\u307e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/","og_locale":"ja_JP","og_type":"article","og_title":"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac","og_description":"CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3002CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u88c5\u4f8b\u3001BtoB\uff0fBtoC\u5225\u306e\u8a2d\u8a08\u3001\u8ab2\u984c\u5225\u306e\u6253\u3061\u624b\u3001KPI\u306e\u6e2c\u308a\u65b9\u307e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/SalesforceJapan","article_published_time":"2026-10-21T06:02:51+00:00","article_modified_time":"2026-10-21T07:37:50+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-lead-nurturing-main.jpg","type":"image\/jpeg"}],"author":"Sara Edgar","twitter_card":"summary_large_image","twitter_description":"CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3002CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u88c5\u4f8b\u3001BtoB\uff0fBtoC\u5225\u306e\u8a2d\u8a08\u3001\u8ab2\u984c\u5225\u306e\u6253\u3061\u624b\u3001KPI\u306e\u6e2c\u308a\u65b9\u307e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002","twitter_creator":"@SalesforceJapan","twitter_site":"@SalesforceJapan","twitter_misc":{"\u57f7\u7b46\u8005":"Ayaka Miyamoto","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"30\u5206","Written by":"Sara Edgar"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e028c7aa27c59547dc1f32a347484fb7"}],"headline":"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac","datePublished":"2026-10-21T06:02:51+00:00","dateModified":"2026-10-21T07:37:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/"},"wordCount":182,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-lead-nurturing-main.jpg","inLanguage":"ja","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/","url":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/","name":"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac - Salesforce\u30d6\u30ed\u30b0","isPartOf":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-lead-nurturing-main.jpg","datePublished":"2026-10-21T06:02:51+00:00","dateModified":"2026-10-21T07:37:50+00:00","description":"CRM\u3092\u6d3b\u7528\u3057\u305f\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3002CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u9055\u3044\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u88c5\u4f8b\u3001BtoB\uff0fBtoC\u5225\u306e\u8a2d\u8a08\u3001\u8ab2\u984c\u5225\u306e\u6253\u3061\u624b\u3001KPI\u306e\u6e2c\u308a\u65b9\u307e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/#primaryimage","url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-lead-nurturing-main.jpg","contentUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-lead-nurturing-main.jpg","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/jp\/blog\/jp-lead-nurturing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/jp\/blog\/"},{"@type":"ListItem","position":2,"name":"CRM\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u95a2\u4fc2\u306f\uff1f\u65bd\u7b56\u4f8b\u30fb\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#website","url":"https:\/\/www.salesforce.com\/jp\/blog\/","name":"Salesforce","description":"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3","publisher":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#organization"},"alternateName":"Salesforce\u30d6\u30ed\u30b0","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/jp\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#organization","name":"Salesforce Japan","url":"https:\/\/www.salesforce.com\/jp\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png","contentUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/logo-salesforce.png","width":300,"height":300,"caption":"Salesforce Japan"},"image":{"@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SalesforceJapan","https:\/\/x.com\/SalesforceJapan","https:\/\/www.linkedin.com\/company\/salesforce\/posts\/","https:\/\/www.youtube.com\/channel\/UCEWplP9qrhNjXVggK5W5CvA"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/e028c7aa27c59547dc1f32a347484fb7","name":"Sara Edgar","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.salesforce.com\/jp\/blog\/#\/schema\/person\/image\/c22051d0049e4c72bec8e6f511e90a1f","url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/author-edgar-1.jpg?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/author-edgar-1.jpg?w=150&h=150&crop=1","width":150,"height":150,"caption":"Sara Edgar"},"description":"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306b\u304a\u3044\u3066\u3001\u56fd\u5185\u5916\u3067\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u63a8\u9032\u3057\u3001SEO\u3001AI\u691c\u7d22\u6700\u9069\u5316\uff08LLMO\uff09\u3001SEM\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u5c02\u9580\u3068\u3059\u308b\u3002\u73fe\u5728\u306fSalesforce\u3067SMB\uff08\u4e2d\u5805\u30fb\u4e2d\u5c0f\u4f01\u696d\uff09\u4e8b\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u6210\u9577\u6226\u7565\u3092\u7d71\u62ec\u3057\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u308b\u3002","url":"https:\/\/www.salesforce.com\/jp\/blog\/author\/sara-edgar\/"}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/jp\/blog","push-errors":false,"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-lead-nurturing-main.jpg","_links":{"self":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts\/17259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/comments?post=17259"}],"version-history":[{"count":24,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts\/17259\/revisions"}],"predecessor-version":[{"id":34933,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/posts\/17259\/revisions\/34933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/media\/34903"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/media?parent=17259"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/sf_topic?post=17259"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/sf_content_type?post=17259"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/blog?post=17259"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/jp\/blog\/wp-json\/wp\/v2\/coauthors?post=17259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}