{"id":17686,"date":"2025-06-30T16:40:25","date_gmt":"2025-06-30T07:40:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=17686"},"modified":"2025-09-02T14:19:13","modified_gmt":"2025-09-02T05:19:13","slug":"jp-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-digital-marketing\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3084\u624b\u6cd5\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7c21\u5358\u306b\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001Web\u3084\u30e1\u30fc\u30eb\u3001SNS\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u767a\u5c55\u3068\u3068\u3082\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u4e8b\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3046\u3048\u3067\u3082\u6b20\u304b\u305b\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u3084\u624b\u6cd5\u3001\u53d6\u308a\u7d44\u3080\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u3001AI\u3068\u306e\u95a2\u9023\u6027\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3057\u305f\u3044\u4eba\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u7a81\u7136\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u5f53\u3057\u3066\u3068\u8a00\u308f\u308c\u3066\u6238\u60d1\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u3053\u306e\u52d5\u753b\u30b7\u30ea\u30fc\u30ba\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u306e\u65b9\u304c\u300c\u306a\u305c\u3084\u308b\u306e\u304b\u300d\u300c\u3069\u306e\u3088\u3046\u306b\u59cb\u3081\u308b\u306e\u304b\u300d\u3092\u7406\u89e3\u3057\u3084\u3059\u3044\u69cb\u6210\u3067\u3001SNS\u30fb\u30e1\u30fc\u30eb\u30fbWeb\u30b5\u30a4\u30c8\u306a\u3069\u306e\u57fa\u672c\u65bd\u7b56\u3092\u4e00\u3064\u3072\u3068\u3064\u4e01\u5be7\u306b\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u21d2<a 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data-level=\"2\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3068\u304d\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#h-\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068ai\u306e\u95a2\u9023\u6027\" data-level=\"2\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068AI\u306e\u95a2\u9023\u6027<\/a><\/li><li><a href=\"#h-salesforce-marketing-cloud\u3067\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u3092\u5b9f\u73fe\" data-level=\"2\">Salesforce Marketing Cloud\u3067\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u3092\u5b9f\u73fe<\/a><\/li><li><a href=\"#h-\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u4e8b\u4f8b\" 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<a href=\"https:\/\/www.salesforce.com\/jp\/form\/pardot\/digital-marketing-winning-pattern\/?d=blog-body-cta-text1\" target=\"_blank\" rel=\"noreferrer noopener\">\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u898b\u9003\u3057\u3066\u3044\u308b BtoB\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u300c\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300d<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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class=\"wp-block-list\">\n<li>\u5e45\u5e83\u3044\u30c1\u30e3\u30cd\u30eb\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u4e00\u4eba\u3072\u3068\u308a\u306e\u304a\u5ba2\u69d8\u306b\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u3001\u81ea\u793e\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5e45\u5e83\u3044\u30c1\u30e3\u30cd\u30eb\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\"><strong>\u5e45\u5e83\u3044\u30c1\u30e3\u30cd\u30eb\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001SEO\u3084SNS\u306a\u3069Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c1\u30e3\u30cd\u30eb\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30a2\u30d7\u30ea\u306a\u3069\u3082\u6d3b\u7528\u3057\u3066\u3001\u5e45\u5e83\u3044\u30c1\u30e3\u30cd\u30eb\u3067\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u63a5\u70b9\u3092\u751f\u307f\u51fa\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>Web\u4e0a\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u30ea\u30a2\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u6bd4\u3079\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308b\u6a5f\u4f1a\u304c\u591a\u304f\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u6d41\u5165\u3092\u671f\u5f85\u3067\u304d\u3001\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3059\u3079\u3066\u306e\u624b\u6cd5\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u3066\u3082\u3001SEO\u3068\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u3044\u3063\u305f\u7d44\u307f\u5408\u308f\u305b\u3067\u76f8\u4e57\u52b9\u679c\u3092\u671f\u5f85\u3059\u308b\u306e\u3082\u3088\u3044\u3067\u3057\u3087\u3046\u3002SEO\u3067\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u307e\u3067\u306e\u671f\u9593\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u9732\u51fa\u3092\u9ad8\u3081\u3001\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u3066\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u904b\u7528\u3092\u8abf\u6574\u3059\u308c\u3070\u3001\u5f31\u70b9\u3092\u88dc\u3044\u306a\u304c\u3089\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b\"><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3068\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002\u6027\u5225\u3084\u5e74\u9f62\u3001\u5c45\u4f4f\u5730\u306a\u3069\u306e\u57fa\u672c\u60c5\u5831\u306f\u3082\u3061\u308d\u3093\u3001\u8cfc\u5165\u56de\u6570\u3084\u5229\u7528\u671f\u9593\u306a\u3069\u306e\u884c\u52d5\u60c5\u5831\u3082\u53ce\u96c6\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8a73\u7d30\u306a\u9867\u5ba2\u60c5\u5831\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u898b\u6975\u3081\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u512a\u5148\u9806\u4f4d\u3092\u691c\u8a0e\u3057\u305f\u308a\u3001\u6d41\u5165\u5143\u306b\u3042\u308f\u305b\u3066\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u7372\u5f97\u3084\u80b2\u6210\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u4e00\u4eba\u3072\u3068\u308a\u9867\u5ba2\u306b\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\"><strong>\u4e00\u4eba\u3072\u3068\u308a\u9867\u5ba2\u306b\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u500b\u5225\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3048\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u3068\u308b\u3053\u3068\u3067\u500b\u5225\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u914d\u4fe1\u30fbDM\u9001\u4ed8<\/li>\n\n\n\n<li>LPO<\/li>\n\n\n\n<li>\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3068\u30c1\u30e3\u30cd\u30eb\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u6210\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u300cOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/one-to-one-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u5177\u4f53\u7684\u624b\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u76f4\u63a5\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30ea\u30a2\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6bd4\u3079\u308b\u3068\u3001\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3059\u308b\u5834\u5408\u306f\u3001\u306f\u304c\u304d\u4ee3\u3084\u5370\u5237\u4ee3\u3001\u90f5\u9001\u6599\u306a\u3069\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u30e1\u30eb\u30de\u30ac\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u914d\u4fe1\u3059\u308b\u5834\u5408\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3067\u767a\u751f\u3059\u308b\u30b3\u30b9\u30c8\u306f\u304b\u304b\u3089\u306a\u3044\u306e\u3067\u3001\u5927\u5e45\u306a\u30b3\u30b9\u30c8\u524a\u6e1b\u304c\u53ef\u80fd\u3067\u3059\u3002\u914d\u5e03\u306b\u304b\u304b\u308b\u4eba\u4ef6\u8cbb\u3084\u6642\u9593\u306a\u3069\u3082\u30e1\u30eb\u30de\u30ac\u306b\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u7387\u9762\u3067\u3082\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u6291\u3048\u3084\u3059\u3044\u5206\u3001\u7372\u5f97\u3067\u304d\u305f\u3068\u304d\u306e\u6210\u679c\u304c\u5927\u304d\u304f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3084\u3059\u3044\u306e\u304c\u9b45\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a6\u3064\u306e\u624b\u6cd5\"><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a6\u3064\u306e\u624b\u6cd5<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f260e66c3a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f260e66c3a5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-17692\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u624b\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e6\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/li>\n\n\n\n<li>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n\n\n\n<li>IoT\u6d3b\u7528<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u624b\u6cd5\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3082\u3064\u7279\u6027\u3092\u9867\u5ba2\u3078\u30a2\u30d4\u30fc\u30eb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\"><strong>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/h3>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u4e3b\u306b\u6b21\u306e7\u3064\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web\u30b5\u30a4\u30c8\u904b\u7528<\/li>\n\n\n\n<li>Web\u5e83\u544a<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>\u30a6\u30a7\u30d3\u30ca\u30fc\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\uff09<\/li>\n\n\n\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u624b\u6cd5\u306e\u7279\u5fb4\u3092\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/web-marketing\/\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u65bd\u7b56\u306e\u7a2e\u985e\u3084\u59cb\u3081\u65b9\u3001\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-web\u30b5\u30a4\u30c8\u904b\u7528\">Web\u30b5\u30a4\u30c8\u904b\u7528<\/h4>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u904b\u7528\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4e2d\u5fc3\u7684\u306a\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u5358\u306b\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u76ee\u7684\u9054\u6210\u306b\u5411\u3051\u305f\u6539\u5584\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u300c\u8cfc\u5165\u300d\u3001\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\u3067\u306f\u300c\u8cc7\u6599\u8acb\u6c42\u300d\u3084\u300c\u554f\u3044\u5408\u308f\u305b\u300d\u306a\u3069\u3001\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u5c0e\u7dda\u8a2d\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u60c5\u5831\u306e\u66f4\u65b0\u3001\u30d6\u30ed\u30b0\u3084\u304a\u77e5\u3089\u305b\u306e\u767a\u4fe1\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u901a\u3058\u305f\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u65bd\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002Web\u30b5\u30a4\u30c8\u306f\u5e83\u544a\u3084SNS\u3001\u30e1\u30eb\u30de\u30ac\u306a\u3069\u4ed6\u30c1\u30e3\u30cd\u30eb\u306e\u7740\u5730\u70b9\u306b\u3082\u306a\u308b\u305f\u3081\u3001\u653e\u7f6e\u305b\u305a\u6226\u7565\u7684\u306b\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u6210\u679c\u3078\u306e\u8fd1\u9053\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-web\u5e83\u544a\">Web\u5e83\u544a<\/h4>\n\n\n\n<p>Web\u5e83\u544a\u3068\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u5168\u822c\u3092\u6307\u3057\u3001\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5411\u3051\u3066\u52b9\u7387\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u691c\u7d22\u7d50\u679c\u306b\u9023\u52d5\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u30d0\u30ca\u30fc\u3092\u63b2\u8f09\u3059\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Web\u5e83\u544a\u306e\u5927\u304d\u306a\u7279\u9577\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8208\u5473\u95a2\u5fc3\u306a\u3069\u3092\u3082\u3068\u306b\u914d\u4fe1\u5bfe\u8c61\u3092\u7d30\u304b\u304f\u7d5e\u308c\u308b\u70b9\u3068\u3001\u30af\u30ea\u30c3\u30af\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u306e\u6210\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5206\u6790\u3057\u306a\u304c\u3089\u67d4\u8edf\u306b\u4e88\u7b97\u914d\u5206\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-seo\">SEO<\/h4>\n\n\n\n<p>SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306f\u3001Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u81ea\u793e\u306eWeb\u30b5\u30a4\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u6700\u9069\u5316\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u6d41\u5165\u3092\u72d9\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>SEO\u306b\u306f\u4e3b\u306b\u300c\u5185\u90e8\u65bd\u7b56\u300d\u300c\u5916\u90e8\u65bd\u7b56\u300d\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u65bd\u7b56\u300d\u306e3\u3064\u304c\u3042\u308a\u307e\u3059\u3002\u5185\u90e8\u65bd\u7b56\u3067\u306f\u3001\u30b5\u30a4\u30c8\u69cb\u9020\u3084\u8868\u793a\u901f\u5ea6\u306e\u6700\u9069\u5316\u3001\u5916\u90e8\u65bd\u7b56\u3067\u306f\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u65bd\u7b56\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3063\u305f\u8cea\u306e\u9ad8\u3044\u8a18\u4e8b\u5236\u4f5c\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u3068\u306f\u7570\u306a\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u3001\u9577\u671f\u7684\u306a\u96c6\u5ba2\u529b\u306b\u3064\u306a\u304c\u308b\u306e\u304cSEO\u306e\u5927\u304d\u306a\u9b45\u529b\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306b\u6539\u5584\u30fb\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5b89\u5b9a\u3057\u305fWeb\u96c6\u5ba2\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" 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class=\"wp-block-heading\" id=\"h-\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\"><strong>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u306f\u3001Web\u4e0a\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3067\u3042\u308a\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5e83\u544a\u540d<\/th><th>\u6982\u8981<\/th><\/tr><\/thead><tbody><tr><td>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/td><td>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u9023\u3057\u305f\u5185\u5bb9\u306e\u5e83\u544a<\/td><\/tr><tr><td>SNS\u5e83\u544a<\/td><td>X\uff08Twitter\uff09\u30fbInstagram\u30fbLINE\u306a\u3069\u306eSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u914d\u4fe1\u3059\u308b\u5e83\u544a<\/td><\/tr><tr><td>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/td><td>Web\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u67a0\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a<\/td><\/tr><tr><td>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/td><td>Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u5c65\u6b74\u3092\u6d3b\u7528\u3059\u308b\u5e83\u544a<\/td><\/tr><tr><td>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/td><td>\u6210\u679c\u5831\u916c\u578b\u306e\u5e83\u544a<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6226\u7565\u306b\u9069\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u5b9f\u65bd\u3059\u308c\u3070\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u6570\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5e83\u544a\u306e\u52b9\u679c\u3092\u5206\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u5e83\u544a\u904b\u7528\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ma-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/h3>\n\n\n\n<p>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u53ce\u96c6\u304b\u3089\u80b2\u6210\u3001\u55b6\u696d\u3078\u306e\u5f15\u304d\u6e21\u3057\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u306eWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u884c\u52d5\u5c65\u6b74\u3092\u3082\u3068\u306b\u95a2\u5fc3\u5ea6\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u6761\u4ef6\u306b\u5fdc\u3058\u3066\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u60c5\u5831\u63d0\u4f9b\u3092\u81ea\u52d5\u3067\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u8208\u5473\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u9078\u5225\u3057\u3001\u55b6\u696d\u90e8\u9580\u306b\u7684\u78ba\u306b\u6e21\u305b\u308b\u305f\u3081\u3001\u55b6\u696d\u52b9\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4f01\u696d\u3067\u3082\u3001\u7d99\u7d9a\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u95a2\u4fc2\u69cb\u7bc9\u304c\u53ef\u80fd\u306b\u306a\u308b\u70b9\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u30d3\u30b8\u30cd\u30b9\u3084\u9ad8\u5358\u4fa1\u5546\u6750\u306a\u3069\u3001\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u7279\u306b\u52b9\u679c\u7684\u306a\u4ed5\u7d44\u307f\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-ma\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u57fa\u672c\u304b\u3089\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-iot\u6d3b\u7528\"><strong>IoT\u6d3b\u7528<\/strong><\/h3>\n\n\n\n<p>loT\u3092\u6d3b\u7528\u3059\u308c\u3070\u9867\u5ba2\u306e\u884c\u52d5\u304c\u308f\u304b\u308a\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>loT\u3068\u306f\u300cInternet of Things\u300d\u306e\u7565\u79f0\u3067\u3042\u308a\u3001\u3042\u3089\u3086\u308b\u30e2\u30ce\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u63a5\u7d9a\u3059\u308b\u6280\u8853\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u81ea\u52d5\u8ca9\u58f2\u6a5f\u3067\u8cfc\u5165\u3057\u305f\u98f2\u6599\u306e\u8a18\u9332\u304c\u30a2\u30d7\u30ea\u306b\u8ee2\u9001\u3055\u308c\u3001\u300c\u8cfc\u5165\u672c\u6570\u306b\u5fdc\u3058\u30661\u672c\u7121\u6599\u3067\u624b\u306b\u5165\u308c\u3089\u308c\u308b\u300d\u3068\u3044\u3046\u306e\u3082loT\u306e\u4ee3\u8868\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u6765\u3001\u81ea\u52d5\u8ca9\u58f2\u6a5f\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u63a5\u7d9a\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30a2\u30d7\u30ea\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>IoT\u306f\u3001\u5bb6\u96fb\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u3064\u306a\u3050\u3068\u3044\u3063\u305f\u4e00\u822c\u5bb6\u5ead\u3067\u306e\u6d3b\u7528\u3082\u5e83\u304c\u3063\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3082\u3055\u307e\u3056\u307e\u306a\u4f7f\u3044\u65b9\u304c\u767b\u5834\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u3055\u3089\u306b\u9032\u5316\u304c\u671f\u5f85\u3055\u308c\u308b\u305f\u3081\u3001\u6700\u65b0\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3057\u3064\u3064\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u6d3b\u7528\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3068\u304d\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\"><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3068\u304d\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f260e66eb22&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f260e66eb22\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" 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\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059<\/li>\n\n\n\n<li>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n<li>KPI\u3092\u6c7a\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u5f15\u304d\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059\">\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u3046\u3048\u3067\u6700\u521d\u306b\u884c\u3046\u3079\u304d\u306f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u3069\u306e\u624b\u6cd5\u3092\u4f7f\u3048\u3070\u3088\u3044\u304b\u300d\u3092\u8003\u3048\u308b\u524d\u306b\u3001\u300c\u306a\u305c\u53d6\u308a\u7d44\u3080\u306e\u304b\u300d\u300c\u4f55\u3092\u6539\u5584\u3057\u305f\u3044\u306e\u304b\u300d\u3092\u306f\u3063\u304d\u308a\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3057\u3001\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u5916\u90e8\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u306b\u306f\u300cSWOT\u5206\u6790\uff08\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u300d\u3084\u300c3C\u5206\u6790\uff08\u81ea\u793e\u30fb\u9867\u5ba2\u30fb\u7af6\u5408\uff09\u300d\u3068\u3044\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6f20\u7136\u3068\u3057\u305f\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u6700\u9069\u306a\u65bd\u7b56\u3084\u6539\u5584\u306e\u65b9\u5411\u6027\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><br><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/swot\/\">SWOT\u5206\u6790\u3068\u306f\uff1f\u3084\u308a\u65b9\u30fb\u6226\u7565\u7acb\u6848\u306e\u65b9\u6cd5\u3092\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u89e3\u8aac<\/a><br><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/3c-analysis\/\">3C\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u9806\u756a\u3001\u3084\u308a\u65b9\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u5177\u4f53\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\"><strong>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u96c6\u5ba2\u306e\u6539\u5584\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u7387\u5316\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u6210\u679c\u3092\u671f\u5f85\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u76ee\u7684\u306b\u9069\u3057\u305f\u6226\u7565\u306e\u7acb\u6848\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u4f55\u3092\u76ee\u6a19\u3059\u308b\u304b\u3001\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u3092\u3059\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u5411\u4e0a\u3092\u76ee\u7684\u306b\u3059\u308b\u306a\u3089\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u305f\u308a\u3001SNS\u3067\u767a\u4fe1\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u60c5\u5831\u767a\u4fe1\u304c\u91cd\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308c\u3070\u6226\u7565\u306b\u30d6\u30ec\u304c\u51fa\u305a\u3001\u7684\u78ba\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kpi\u3092\u6c7a\u5b9a\u3059\u308b\"><strong>KPI\u3092\u6c7a\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u969b\u306b\u306f\u3001KPI\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u3068\u306f\u300cKey Performance Indicator\u300d\u306e\u7565\u79f0\u3067\u3042\u308a\u3001\u300c\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u3069\u306e\u7a0b\u5ea6\u9054\u6210\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306eKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPA\uff1a\u9867\u5ba2\u7372\u5f97\u5358\u4fa1<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/li>\n\n\n\n<li>CVR\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n\n\n\n<li>ROAS\uff1a\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c<\/li>\n\n\n\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/li>\n\n\n\n<li>CTR\uff1a\u30af\u30ea\u30c3\u30af\u7387<\/li>\n\n\n\n<li>PV\uff1a\u30da\u30fc\u30b8\u30d3\u30e5\u30fc \u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u53ef\u8996\u5316\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u624b\u6cd5\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u3088\u3044\u6226\u7565\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3084\u7ba1\u7406\u306e\u30b3\u30c4\u3001KGI\u3068\u306e\u9055\u3044\u306a\u3069\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI\u3068\u306f\uff1fKGI\u3068\u306e\u9055\u3044\u30fb\u8a2d\u5b9a\u65b9\u6cd5\u30fb\u30e1\u30ea\u30c3\u30c8\u30fb\u7ba1\u7406\u306e\u30b3\u30c4\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u9867\u5ba2\u3078\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306f\u60f3\u5b9a\u9867\u5ba2\u5c64\u3092\u6307\u3059\u8a00\u8449\u3067\u3042\u308a\u3001\u5c5e\u6027\u3084\u6761\u4ef6\u306b\u3088\u3063\u3066\u5206\u985e\u3055\u308c\u3066\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306b\u3042\u3063\u305f\u9867\u5ba2\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308c\u3070\u3001\u5b9f\u884c\u3059\u3079\u304d\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3059\u308b\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u7d4c\u7def\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u51fa\u4f1a\u3044\u3001\u8cfc\u5165\u30fb\u5229\u7528\u306b\u81f3\u308b\u306e\u304b\u3092\u53ef\u8996\u5316\u3059\u308b\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u306e\u4f5c\u6210\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u611f\u60c5\u306e\u5909\u5316\u3092\u6642\u7cfb\u5217\u3067\u6574\u7406\u3057\u3001\u5404\u63a5\u70b9\u3067\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u3092\u77e5\u3063\u305f\u304d\u3063\u304b\u3051\u304b\u3089\u60c5\u5831\u53ce\u96c6\u3001\u6bd4\u8f03\u691c\u8a0e\u3001\u8cfc\u5165\u3001\u30a2\u30d5\u30bf\u30fc\u5bfe\u5fdc\u306b\u81f3\u308b\u307e\u3067\u3092\u4e00\u9023\u306e\u6d41\u308c\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u7acb\u5834\u306b\u7acb\u3063\u305f\u65bd\u7b56\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u8fd1\u5e74\u306f\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3059\u308b\u9867\u5ba2\u884c\u52d5\u304c\u4e3b\u6d41\u306e\u305f\u3081\u3001\u3053\u3046\u3057\u305f\u30de\u30c3\u30d7\u306f\u65bd\u7b56\u306e\u7cbe\u5ea6\u5411\u4e0a\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/customer-journey-map\/\">\u3010\u4e8b\u4f8b\u3042\u308a\u3011\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u7c21\u5358\u306b\u8003\u3048\u65b9\u3084\u4f5c\u308a\u65b9\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u3010<strong>\u52d5\u753b\u3067\u5b66\u3076<\/strong>\u3011<br><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3068\u59cb\u3081\u65b9<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u672c\u52d5\u753b\u30b7\u30ea\u30fc\u30ba\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u304b\u3089\u5fdc\u7528\u307e\u3067\u3092\u30015\u5206\u7a0b\u5ea6\u306e\u52d5\u753b\u306b\u5206\u3051\u306613\u56de\u306b\u308f\u305f\u308a\u89e3\u8aac\u3057\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u3001SNS\u3001\u30e1\u30fc\u30eb\u306a\u3069\u306e\u624b\u6cd5\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/5mins-learning-digital-marketing\/?d=blog-body-cta-banner2\">\u4eca\u3059\u3050\u7121\u6599\u3067\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta1.png 1200w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta1.png?w=300&amp;h=157 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta1.png?w=768&amp;h=402 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta1.png?w=1024&amp;h=536 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta1.png?w=150&amp;h=79 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068ai\u306e\u95a2\u9023\u6027\"><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068AI\u306e\u95a2\u9023\u6027<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f260e67040b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f260e67040b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-17694\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u5411\u4e0a\u306b\u3068\u3082\u306a\u3063\u3066\u3001\u4ee3\u8868\u7684\u306a\u6280\u8853\u306e\u3072\u3068\u3064\u3067\u3042\u308bAI\u3092\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001AI\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u4e3b\u306a\u4f8b\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5206\u91ce<\/th><th>\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>\u30c7\u30fc\u30bf\u5206\u6790<\/td><td>\u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3092AI\u304c\u304a\u3053\u306a\u3046<br>\u30fb\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u9ad8\u901f\u3067\u51e6\u7406\u3067\u304d\u3001\u5206\u6790\u306e\u6642\u9593\u3092\u524a\u6e1b\u3067\u304d\u308b<br>\u30fb\u5ba2\u89b3\u7684\u306a\u5206\u6790\u304c\u3067\u304d\u3001\u9069\u5207\u306a\u6226\u7565\u306e\u7acb\u6848\u306b\u3064\u306a\u304c\u308b<\/td><\/tr><tr><td>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/td><td>\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u5316\u3057\u305f\u60c5\u5831\u63d0\u4f9b\u3084\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068<br>\u30fbAI\u3092\u7528\u3044\u3066\u9867\u5ba2\u306e\u50be\u5411\u3092\u5206\u6790\u3059\u308c\u3070\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b<\/td><\/tr><tr><td>\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8<\/td><td>\u30fbAI\u3092\u7528\u3044\u305f\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306f\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b<br>\u30fb\u8a73\u7d30\u306a\u5185\u5bb9\u3078\u306e\u5bfe\u5fdc\u304c24\u6642\u9593\u304a\u3053\u306a\u3048\u308b<\/td><\/tr><tr><td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u81ea\u52d5\u751f\u6210<\/td><td>\u30fb\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092AI\u304c\u81ea\u52d5\u751f\u6210\u3059\u308b<br>\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u6642\u9593\u306e\u77ed\u7e2e\u306b\u3064\u306a\u304c\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068AI\u3068\u306e\u89aa\u548c\u6027\u306f\u9ad8\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u30b7\u30fc\u30f3\u3067\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3001\u307e\u3059\u307e\u3059\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bAI\u306e\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bAI\u306e\u6d3b\u7528\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001AI\u6d3b\u7528\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/marketing-trends-in-generative-ai\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">\u751f\u6210AI\u6d3b\u7528 \u6700\u65b0\u30c8\u30ec\u30f3\u30c9 \uff5e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u305f\u3089\u3059\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff5e<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-marketing-cloud\u3067\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u3092\u5b9f\u73fe\"><strong>Salesforce Marketing Cloud\u3067\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u3092\u5b9f\u73fe<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f260e671398&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f260e671398\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img06.jpg?w=1000\" alt=\"\" class=\"wp-image-17695\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Salesforce\u306e\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300d\u306f\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>CRM\u6a5f\u80fd\u3092\u6709\u3057\u3066\u304a\u308a\u3001\u5404\u7a2e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u9867\u5ba2\u306e\u5168\u4f53\u50cf\u3092\u5206\u6790\u3067\u304d\u3001\u5206\u6790\u7d50\u679c\u306b\u3082\u3068\u3065\u3044\u3066AI\u304c\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u305d\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u30a2\u30e9\u30fc\u30c8\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001Marketing Cloud\u3092\u63a1\u308a\u5165\u308c\u305f\u4f01\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u304c\u5e73\u574728%\u5411\u4e0a\u3057\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u304c\u5e73\u574727%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u4eba\u306f\u3001Marketing Cloud\u306e\u88fd\u54c1\u30c7\u30e2\u52d5\u753b\u3092\u305c\u3072\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Marketing Cloud\u88fd\u54c1\u30c7\u30e2\u52d5\u753b<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u7d71\u5408\u3057\u3001\u500b\u5225\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3084\u3001PDCA\u3092\u9ad8\u901f\u3067\u56de\u3059\u305f\u3081\u306e\u5206\u6790\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br>Marketing Cloud\u3060\u304b\u3089\u3067\u304d\u308b\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u65b9\u6cd5\u3092\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/crm-marketing-demo\/?d=blog-body-cta-banner3\">\u4eca\u3059\u3050\u30c7\u30e2\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta2.png 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta2.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-cta2.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u4e8b\u4f8b\"><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u4e8b\u4f8b<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f260e67231c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f260e67231c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-17696\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u4e8b\u4f8b\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u682a\u5f0f\u4f1a\u793e\u5e83\u5cf6\u9280\u884c\u30fb\u682a\u5f0f\u4f1a\u793e\u3072\u308d\u304e\u3093\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9<\/li>\n\n\n\n<li>ZuttoRide\u5c11\u984d\u77ed\u671f\u4fdd\u967a\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u682a\u5f0f\u4f1a\u793e\u30bb\u30d6\u30f3-\u30a4\u30ec\u30d6\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3<\/li>\n<\/ul>\n\n\n\n<p>\u6210\u529f\u3057\u305f\u4f01\u696d\u4e8b\u4f8b\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u793e\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6d3b\u304b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u5186\u6ed1\u306a\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5b9f\u73fe\"><strong>\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u5186\u6ed1\u306a\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5b9f\u73fe<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f260e67314b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f260e67314b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"439\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img08.jpg?w=954\" alt=\"\" class=\"wp-image-17697\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img08.jpg 954w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img08.jpg?w=300&amp;h=138 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img08.jpg?w=768&amp;h=353 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img08.jpg?w=150&amp;h=69 150w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u5e83\u5cf6\u9280\u884c\u30fb\u682a\u5f0f\u4f1a\u793e\u3072\u308d\u304e\u3093\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u306f\u3001\u5e83\u5cf6\u30fb\u5ca1\u5c71\u30fb\u5c71\u53e3\u30fb\u611b\u5a9b\u306e4\u770c\u306b\u5c55\u958b\u3057\u3066\u3044\u308b\u5730\u65b9\u9280\u884c\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u4e00\u74b0\u3068\u3057\u3066\u3001\u300c\u3072\u308d\u304e\u3093\u30a2\u30d7\u30ea\u300d\u306bSalesforce\u306e\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\">Marketing Cloud<\/a>\u300d\u3092\u9023\u643a\u3057\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3072\u308d\u304e\u3093\u30a2\u30d7\u30ea\u3067\u306f\u3001\u84c4\u7a4d\u3055\u308c\u305f\u60c5\u5831\u3092\u7528\u3044\u3066\u9867\u5ba2\u3054\u3068\u306b\u7570\u306a\u308b\u60c5\u5831\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53e3\u5ea7\u958b\u8a2d\u3057\u305f\u500b\u4eba4\u4eba\u306b\u3072\u3068\u308a\u304c\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3001\u305d\u306e\u3046\u3061\u7d0474\uff05\u304c\u6708\u306b1\u56de\u4ee5\u4e0a\u6d3b\u7528\u3057\u3066\u304a\u308a\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3082\u9806\u8abf\u306b\u4f38\u3073\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25b6 <a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/hirogin\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3072\u308d\u304e\u3093\u30a2\u30d7\u30ea\u3092\u4e2d\u5fc3\u306bSalesforce Marketing Cloud\u3067\u5b9f\u73fe\u3059\u308b \u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u5b9f\u88c5\u3057\u9867\u5ba2\u304c\u81ea\u5df1\u89e3\u6c7a\u3067\u304d\u308b\u5834\u3092\u63d0\u4f9b\"><strong>AI\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u5b9f\u88c5\u3057\u9867\u5ba2\u304c\u81ea\u5df1\u89e3\u6c7a\u3067\u304d\u308b\u5834\u3092\u63d0\u4f9b<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f260e673e9a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f260e673e9a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"445\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img09.jpg?w=964\" alt=\"\" class=\"wp-image-17698\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img09.jpg 964w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img09.jpg?w=300&amp;h=138 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img09.jpg?w=768&amp;h=355 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img09.jpg?w=150&amp;h=69 150w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>ZuttoRide\u5c11\u984d\u77ed\u671f\u4fdd\u967a\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u30d0\u30a4\u30af\u30fb\u81ea\u8ee2\u8eca\u5411\u3051\u4f1a\u54e1\u5236\u30ed\u30fc\u30c9\u30b5\u30fc\u30d3\u30b9\u3084\u30ec\u30f3\u30bf\u30eb\u3001\u5404\u7a2e\u4fdd\u967a\u306a\u3069\u306e\u4e8c\u8f2a\u306b\u7279\u5316\u3057\u305f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53d6\u308a\u6271\u3044\u4ef6\u6570\u304c\u5897\u52a0\u3057\u62c5\u5f53\u8005\u306e\u696d\u52d9\u8ca0\u8377\u304c\u91cd\u304f\u306a\u308a\u3001\u591a\u5fd9\u3092\u304d\u308f\u3081\u3066\u3044\u308b\u72b6\u6cc1\u3067\u3057\u305f\u3002\u305d\u3053\u3067\u3001Salesforce\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein\u30dc\u30c3\u30c8<\/a>\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001AI\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u5b9f\u88c5\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u30c1\u30e3\u30c3\u30c8\u3092\u901a\u3058\u3066\u5951\u7d04\u8005\u306e\u8981\u671b\u3092\u7684\u78ba\u306b\u30ac\u30a4\u30c0\u30f3\u30b9\u3067\u304d\u3001\u81ea\u5df1\u89e3\u6c7a\u3092\u4fc3\u3059\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25b6 <a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/zuttoride\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u3067\u4fdd\u967a\u5951\u7d04\u696d\u52d9\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u3092\u5b9f\u73fe<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5e97\u8217\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u628a\u63e1\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u7bc9\u3057\u52a0\u76df\u5e97\u306e\u7d99\u7d9a\u7684\u306a\u652f\u63f4\u306b\u6210\u529f\"><strong>\u5e97\u8217\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u628a\u63e1\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u7bc9\u3057\u52a0\u76df\u5e97\u306e\u7d99\u7d9a\u7684\u306a\u652f\u63f4\u306b\u6210\u529f<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f260e6747ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f260e6747ae\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1006\" height=\"445\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img10.jpg?w=1006\" alt=\"\" class=\"wp-image-17699\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img10.jpg 1006w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img10.jpg?w=300&amp;h=133 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img10.jpg?w=768&amp;h=340 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img10.jpg?w=150&amp;h=66 150w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30bb\u30d6\u30f3-\u30a4\u30ec\u30d6\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306f\u3001\u30bb\u30d6\u30f3-\u30a4\u30ec\u30d6\u30f3\u3092\u5c55\u958b\u3059\u308b\u30b3\u30f3\u30d3\u30cb\u30c1\u30a7\u30fc\u30f3\u306e\u5927\u624b\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u696d\u754c\u6700\u5927\u624b\u3068\u3057\u3066\u6210\u9577\u3092\u7d9a\u3051\u308b\u306a\u304b\u3067\u3001\u30ec\u30ac\u30b7\u30fc\u5316\u3057\u305f\u30b7\u30b9\u30c6\u30e0\u304c\u5404\u7a2e\u696d\u52d9\u306e\u6539\u5584\u3084\u5e97\u8217\u3068\u306e\u60c5\u5831\u5171\u6709\u3092\u963b\u5bb3\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u8ab2\u984c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u3001Salesforce\u3092\u5c0e\u5165\u3057\u3066\u672c\u90e8\u3068\u5e97\u8217\u3092\u3064\u306a\u3050\u60c5\u5831\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u5e97\u8217\u30ab\u30eb\u30c6360View\u300d\u3068\u540d\u3065\u3051\u3089\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3057\u3001\u5e97\u756a\u53f7\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u5e97\u8217\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5168\u793e\u7684\u306b\u52a0\u76df\u5e97\u3092\u652f\u63f4\u3059\u308b\u4f53\u5236\u304c\u6574\u3048\u307e\u3057\u305f\u3002\u7d50\u679c\u3001\u5c11\u306a\u3044\u4eba\u54e1\u3067\u52a0\u76df\u5e97\u3092\u652f\u63f4\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3046\u3048\u3001\u7684\u78ba\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u304c\u5b9f\u65bd\u3067\u304d\u5f37\u529b\u306a\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u69cb\u7bc9\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u25b6 <a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/7-eleven\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u3067\u73fe\u5834\u306e\u201c\u4eca\u201d\u3092\u53ef\u8996\u5316\u3057\u3001\u52a0\u76df\u5e97\u306e\u7d99\u7d9a\u7684\u652f\u63f4\u3092\u53ef\u80fd\u3068\u3059\u308b\u300c\u5e97\u8217\u30ab\u30eb\u30c6360View\u300d\u3092\u78ba\u7acb<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u3092\u5f97\u3066\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3088\u3046\"><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u3092\u5f97\u3066\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3088\u3046<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f260e67512a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f260e67512a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img11.jpg?w=1000\" alt=\"\" class=\"wp-image-17700\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img11.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img11.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img11.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-digital-marketing-img11.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 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