{"id":18033,"date":"2024-12-20T11:44:50","date_gmt":"2024-12-20T02:44:50","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=18033"},"modified":"2025-03-12T10:48:07","modified_gmt":"2025-03-12T01:48:07","slug":"jp-business-hearing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-business-hearing\/","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30d2\u30a2\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u6d41\u308c\u3084\u52b9\u679c\u7684\u306b\u884c\u3046\u65b9\u6cd5\u306a\u3069\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30d2\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u6b20\u304b\u305b\u306a\u3044\u30b9\u30ad\u30eb\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u7279\u306b\u55b6\u696d\u30b7\u30fc\u30f3\u306b\u304a\u3044\u3066\u306f\u3001\u5358\u306b\u76f8\u624b\u306e\u8a71\u3092\u805e\u304f\u3060\u3051\u3067\u306a\u304f\u3001\u76ee\u7684\u3092\u3082\u3063\u3066\u60c5\u5831\u3092\u5f15\u304d\u51fa\u3057\u3001\u7406\u89e3\u3092\u6df1\u3081\u308b\u91cd\u8981\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u3068\u8a00\u3048\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u771f\u306e\u30cb\u30fc\u30ba\u628a\u63e1\u3068\u9069\u5207\u306a\u63d0\u6848\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u55b6\u696d\u306e\u91cd\u8981\u30b9\u30ad\u30eb\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u3001\u30d2\u30a2\u30ea\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d2\u30a2\u30ea\u30f3\u30b0\u306e\u610f\u5473\u3084\u91cd\u8981\u6027\u3001\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3046\u969b\u306e\u6d41\u308c\u3001\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\u306a\u3069\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div 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data-level=\"2\">\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b3\u3064\u306e\u30b3\u30c4<\/a><\/li><li><a href=\"#h-\u30d2\u30a2\u30ea\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" data-level=\"2\">\u30d2\u30a2\u30ea\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/li><li><a href=\"#h-\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u65b9\u6cd5\" data-level=\"2\">\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-salesforce\u306eai-einstein-\u3067\u3088\u308a\u52b9\u679c\u7684\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u5b9f\u73fe\" data-level=\"2\">Salesforce\u306eAI\u300cEinstein\u300d\u3067\u3088\u308a\u52b9\u679c\u7684\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u5b9f\u73fe<\/a><\/li><li><a 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class=\"wp-block-heading\"><strong>\u8cea\u554f\u3067\u306f\u306a\u304f\u4f1a\u8a71\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30d2\u30a2\u30ea\u30f3\u30b0\u3067\u5927\u5207\u306a\u306e\u306f\u3001\u76f8\u624b\u306e\u8a71\u306b\u8033\u3092\u50be\u3051\u3066\u3001\u771f\u646f\u306b\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u59ff\u52e2\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u7684\u306a\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u76f8\u624b\u306e\u767a\u8a00\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u53cd\u5fdc\u3092\u793a\u3057\u306a\u304c\u3089\u3001\u81ea\u7136\u306a\u4f1a\u8a71\u306e\u6d41\u308c\u3092\u4f5c\u308b\u3053\u3068\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002\u3068\u304f\u306b\u3001\u76f8\u624b\u306e\u8003\u3048\u306b\u5bfe\u3057\u3066\u6df1\u3044\u8208\u5473\u3092\u793a\u3057\u3001\u6398\u308a\u4e0b\u3052\u305f\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u4f1a\u8a71\u306f\u76db\u308a\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u5fc3\u7406\u7684\u306a\u5b89\u5168\u6027\u304c\u751f\u307e\u308c\u3001\u76f8\u624b\u306f\u672c\u97f3\u3084\u6838\u5fc3\u7684\u306a\u60c5\u5831\u3092\u5171\u6709\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30d5\u30e9\u30c3\u30c8\u306a\u7acb\u5834\u3067\u63a5\u3057\u3001\u76f8\u624b\u306e\u610f\u898b\u3092\u5c0a\u91cd\u3059\u308b\u59ff\u52e2\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/pdf\/implement-sales-enablement-now\/?d=blog-body-cta-text\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6\ufe0e \u3044\u307e\u304b\u3089\u59cb\u3081\u308bSales Enablement \u52dd\u3066\u308b\u55b6\u696d\u7d44\u7e54\u3092\u4ed5\u7d44\u307f\u3067\u4f5c\u308b&nbsp; 5\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/a><\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-iconography-list\">\n\t<div class=\"wp-block-salesforce-blog-iconography-list__heading\">\n\t\t\t\t<span class='wp-block-salesforce-blog-iconography-list__icon'>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"49\" fill=\"none\" viewBox=\"0 0 48 49\"><path fill=\"#032D60\" fill-rule=\"evenodd\" d=\"M27.208 15.066h7.106c.52 0 .953-.434.953-.954 0-.26-.087-.433-.26-.693l-8.838-8.751c-.26-.174-.434-.26-.694-.26a.96.96 0 0 0-.953.953v7.019a2.7 2.7 0 0 0 2.686 2.686m15.684 9.011-.78-.78c-.52-.52-1.3-.52-1.907 0L29.895 33.61c-.088.087 0 .173 0 .26v2.166c0 .173 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class=\"wp-block-salesforce-blog-iconography-list__title\">\n\t\t\t\t\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\t\t\t<\/h2>\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-block-salesforce-blog-iconography-list__content \">\n\t\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-sales-hearing\/\">\u55b6\u696d\u30d2\u30a2\u30ea\u30f3\u30b0\u306e\u30b3\u30c4\u3068\u306f\uff1f\u57fa\u672c\u7684\u306a\u6d41\u308c\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-everythingaboutinsidesales-03\/\">\u6700\u521d\u306e1\u5206\u304c\u52dd\u8ca0\u3002Salesforce\u306e\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u304c\u5b9f\u8df5\u3059\u308b\u30d2\u30a2\u30ea\u30f3\u30b0\u8853<\/a><\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30d2\u30a2\u30ea\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\">\u30d2\u30a2\u30ea\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3082dc7341&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3082dc7341\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-18038\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u73fe\u306b\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPIN\u8a71\u6cd5<\/li>\n\n\n\n<li>BANT\u60c5\u5831<\/li>\n\n\n\n<li>3C\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SPIN\u8a71\u6cd5<\/strong><\/h3>\n\n\n\n<p>SPIN\u8a71\u6cd5\u306f\u3001\u9867\u5ba2\u81ea\u8eab\u306b\u8ab2\u984c\u3092\u767a\u898b\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u89e3\u6c7a\u306e\u5fc5\u8981\u6027\u3092\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u3001\u5927\u578b\u5546\u8ac7\u3067\u306f\u7279\u306b\u52b9\u679c\u7684\u306a\u8a71\u6cd5\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u9806\u756a\u3067\u8cea\u554f\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u81ea\u793e\u306e\u8ab2\u984c\u3084\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3067\u304d\u3001\u89e3\u6c7a\u306b\u5411\u3051\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u5fc5\u8981\u6027\u306b\u6c17\u304c\u3064\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Situation\uff08\u72b6\u6cc1\u8cea\u554f\uff09<\/strong>\uff1a\u9867\u5ba2\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u8cea\u554f\u3092\u884c\u3046<br>\u4f8b\uff09\u6700\u8fd1\u696d\u52d9\u3067\u56f0\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li><strong>Problem\uff08\u554f\u984c\u8cea\u554f\uff09<\/strong>\uff1a\u9867\u5ba2\u304c\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u3084\u554f\u984c\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u8cea\u554f\u3092\u884c\u3046<br>\u4f8b\uff09\u30c7\u30fc\u30bf\u6d3b\u7528\u304c\u3055\u308c\u3066\u3044\u306a\u3044\u539f\u56e0\u306f\u4f55\u3060\u3068\u304a\u8003\u3048\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li><strong>Implication\uff08\u793a\u5506\u8cea\u554f\uff09<\/strong>\uff1a\u554f\u984c\u3092\u89e3\u6c7a\u3057\u306a\u3044\u5834\u5408\u306b\u751f\u3058\u308b\u5f71\u97ff\u3084\u30ea\u30b9\u30af\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u3082\u3089\u3044\u3001\u8ab2\u984c\u89e3\u6c7a\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3055\u305b\u308b\u305f\u3081\u306e\u8cea\u554f\u3092\u884c\u3046<br>\u4f8b\uff09\u3053\u306e\u554f\u984c\u3092\u653e\u7f6e\u3059\u308b\u3068\u3001\u4ed6\u306b\u3082\u5f71\u97ff\u304c\u51fa\u308b\u53ef\u80fd\u6027\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/li>\n\n\n\n<li><strong>Need-payoff\uff08\u89e3\u6c7a\u8cea\u554f\uff09<\/strong>\uff1a\u554f\u984c\u304c\u89e3\u6c7a\u3055\u308c\u305f\u5834\u5408\u306b\u5f97\u3089\u308c\u308b\u5229\u76ca\u3084\u52b9\u679c\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u3082\u3089\u3044\u3001\u89e3\u6c7a\u7b56\u3078\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u8cea\u554f\u3092\u884c\u3046<br>\u4f8b\uff09\u3082\u3057\u305d\u306e\u554f\u984c\u304c\u89e3\u6c7a\u3057\u305f\u3089\u3001\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p>SPIN\u8a71\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u5546\u54c1\u306e\u63d0\u6848\u3092\u53d7\u3051\u5165\u308c\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BANT\u60c5\u5831<\/strong><\/h3>\n\n\n\n<p>BANT\u306f\u3001BtoB\u55b6\u696d\u306b\u304a\u3044\u3066\u5fc5\u9808\u3068\u306a\u308b\u91cd\u8981\u60c5\u5831\u3092\u805e\u304f\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e4\u8981\u7d20\u3092\u9069\u5207\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u8ac7\u306e\u6210\u7d04\u53ef\u80fd\u6027\u3092\u6b63\u78ba\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget\uff08\u4e88\u7b97\uff09<\/li>\n\n\n\n<li>Authority\uff08\u6c7a\u5b9a\u6a29\uff09<\/li>\n\n\n\n<li>Need\uff08\u30cb\u30fc\u30ba\uff09<\/li>\n\n\n\n<li>Timeline\uff08\u5c0e\u5165\u6642\u671f\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u307e\u305f\u3001BANT\u60c5\u5831\u3092\u65e9\u671f\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u7d04\u3092\u963b\u5bb3\u3059\u308b\u8981\u56e0\u3092\u4e8b\u524d\u306b\u7279\u5b9a\u3057\u3001\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3C\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>3C\u5206\u6790\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u89b3\u70b9\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company\uff08\u81ea\u793e\uff09<\/li>\n\n\n\n<li>Customer\uff08\u9867\u5ba2\uff09<\/li>\n\n\n\n<li>Competitor\uff08\u7af6\u5408\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u4e8b\u696d\u8a08\u753b\u306e\u7b56\u5b9a\u306b\u304a\u3044\u3066\u5e83\u304f\u6d3b\u7528\u3055\u308c\u308b\u624b\u6cd5\u3067\u3042\u308a\u3001\u30d2\u30a2\u30ea\u30f3\u30b0\u306e\u5834\u9762\u3067\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5185\u90e8\u8981\u56e0\u3068\u5916\u90e8\u8981\u56e0\u306e\u5206\u6790\u3067\u7528\u3044\u3089\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u4e8b\u696d\u8a08\u753b\u4f5c\u6210\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\u969b\u306b\u6d3b\u7528\u3055\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u30023C\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306e\u696d\u754c\u52d5\u5411\u3084\u7af6\u5408\u72b6\u6cc1\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u8cea\u554f\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7684\u78ba\u306a\u63d0\u6848\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-iconography-list\">\n\t<div class=\"wp-block-salesforce-blog-iconography-list__heading\">\n\t\t\t\t<span class='wp-block-salesforce-blog-iconography-list__icon'>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"49\" fill=\"none\" viewBox=\"0 0 48 49\"><path fill=\"#032D60\" fill-rule=\"evenodd\" d=\"M27.208 15.066h7.106c.52 0 .953-.434.953-.954 0-.26-.087-.433-.26-.693l-8.838-8.751c-.26-.174-.434-.26-.694-.26a.96.96 0 0 0-.953.953v7.019a2.7 2.7 0 0 0 2.686 2.686m15.684 9.011-.78-.78c-.52-.52-1.3-.52-1.907 0L29.895 33.61c-.088.087 0 .173 0 .26v2.166c0 .173 0 .347.172.347h2.253c.087 0 .174-.087.26-.087L42.892 26.07c.606-.693.606-1.473 0-1.993m-8.319 16.204h-6.152a2.515 2.515 0 0 1-2.513-2.513V33.09c0-.693.173-1.386.78-1.82l8.232-8.231c.26-.26.433-.607.433-.954v-1.733c0-.693-.607-1.3-1.3-1.3h-9.531a3.975 3.975 0 0 1-3.986-3.985v-9.36c0-.693-.607-1.3-1.387-1.3H5.72c-2.167 0-3.987 1.82-3.987 3.987V40.28c0 2.166 1.82 3.986 3.986 3.986h25.476c1.906 0 3.639-1.386 3.986-3.206.086-.347-.26-.78-.607-.78ZM7.105 16.366c0-.694.606-1.3 1.3-1.3h5.372c.78 0 1.3.606 1.3 1.3v1.3c0 .692-.607 1.299-1.3 1.299H8.404c-.78 0-1.3-.607-1.3-1.3v-1.3Zm13.43 17.243c0 .693-.606 1.3-1.3 1.3H8.406c-.78 0-1.3-.607-1.3-1.3v-1.3c0-.693.606-1.3 1.3-1.3H19.15c.78 0 1.3.607 1.3 1.3v1.3zm2.687-7.972c0 .693-.607 1.3-1.3 1.3H8.404c-.78 0-1.3-.607-1.3-1.3v-1.3c0-.693.607-1.3 1.3-1.3h13.431c.78 0 1.3.607 1.3 1.3v1.3z\" clip-rule=\"evenodd\" \/><\/svg>\n\t\t<\/span>\n\t\t\n\t\t\t\t\t<h2 class=\"wp-block-salesforce-blog-iconography-list__title\">\n\t\t\t\t\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\t\t\t<\/h2>\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-block-salesforce-blog-iconography-list__content \">\n\t\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-sales-strategy-framework\/\">\u55b6\u696d\u6226\u7565\u30fb\u6226\u8853\u306e\u7acb\u3066\u65b9\u3068\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af16\u9078\uff5c\u5177\u4f53\u4f8b\u3082\u7d39\u4ecb<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/3c-analysis\/\">3C\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u9806\u756a\u3001\u3084\u308a\u65b9\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u5177\u4f53\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u65b9\u6cd5\">\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u65b9\u6cd5<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3082dc8b88&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3082dc8b88\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-18039\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img05.jpg 1000w, 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class=\"wp-block-salesforce-blog-iconography-list__title\">\n\t\t\t\t\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\t\t\t<\/h2>\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-block-salesforce-blog-iconography-list__content \">\n\t\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/sales\/sfa\/\">SFA\u3068\u306f\uff1fCRM\u30fbMA\u3068\u306e\u9055\u3044\u3084\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u306e\u305f\u3081\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce\u306eai-einstein-\u3067\u3088\u308a\u52b9\u679c\u7684\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u5b9f\u73fe\">Salesforce\u306eAI\u300cEinstein\u300d\u3067\u3088\u308a\u52b9\u679c\u7684\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u5b9f\u73fe<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3082dc9dcc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3082dc9dcc\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img06.jpg?w=1000\" alt=\"\" class=\"wp-image-18040\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Salesforce\u304c\u63d0\u4f9b\u3059\u308bCRM\u3084SFA\u306b\u306f\u3001\u4e88\u6e2c\u3068\u751f\u6210\u306e\u4e21\u6a5f\u80fd\u3092\u5099\u3048\u305fAI\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/artificial-intelligence\/\">Einstein<\/a>\u300d\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u304a\u308a\u3001\u52b9\u679c\u7684\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u5b9f\u73fe\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001Einstein\u306b\u642d\u8f09\u3055\u308c\u305f\u4f1a\u8a71\u5206\u6790\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u97f3\u58f0\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u81ea\u52d5\u7684\u306b\u8b70\u4e8b\u9332\u3068\u30bf\u30b9\u30af\u3092\u751f\u6210\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u3068\u306e\u4f1a\u8a71\u306b\u3082\u3068\u3065\u3044\u3066\u3001\u53cd\u5bfe\u610f\u898b\u3084\u7af6\u5408\u3001\u4fa1\u683c\u8a2d\u5b9a\u306a\u3069\u306e\u4e3b\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u3057\u305f\u884c\u52d5\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u4e88\u6e2cAI\u6a5f\u80fd\u306b\u3088\u308a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u767a\u6398\u3084\u6700\u512a\u5148\u6848\u4ef6\u306e\u898b\u6975\u3081\u306b\u3088\u308a\u3001\u6210\u7d04\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u52b9\u679c\u7684\u306a\u8cea\u554f\u9805\u76ee\u3092\u63d0\u6848\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3088\u308a\u6226\u7565\u7684\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308c\u3070\u3001\u6210\u7d04\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-iconography-list\">\n\t<div class=\"wp-block-salesforce-blog-iconography-list__heading\">\n\t\t\t\t<span class='wp-block-salesforce-blog-iconography-list__icon'>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"49\" fill=\"none\" viewBox=\"0 0 48 49\"><path fill=\"#032D60\" fill-rule=\"evenodd\" d=\"M27.208 15.066h7.106c.52 0 .953-.434.953-.954 0-.26-.087-.433-.26-.693l-8.838-8.751c-.26-.174-.434-.26-.694-.26a.96.96 0 0 0-.953.953v7.019a2.7 2.7 0 0 0 2.686 2.686m15.684 9.011-.78-.78c-.52-.52-1.3-.52-1.907 0L29.895 33.61c-.088.087 0 .173 0 .26v2.166c0 .173 0 .347.172.347h2.253c.087 0 .174-.087.26-.087L42.892 26.07c.606-.693.606-1.473 0-1.993m-8.319 16.204h-6.152a2.515 2.515 0 0 1-2.513-2.513V33.09c0-.693.173-1.386.78-1.82l8.232-8.231c.26-.26.433-.607.433-.954v-1.733c0-.693-.607-1.3-1.3-1.3h-9.531a3.975 3.975 0 0 1-3.986-3.985v-9.36c0-.693-.607-1.3-1.387-1.3H5.72c-2.167 0-3.987 1.82-3.987 3.987V40.28c0 2.166 1.82 3.986 3.986 3.986h25.476c1.906 0 3.639-1.386 3.986-3.206.086-.347-.26-.78-.607-.78ZM7.105 16.366c0-.694.606-1.3 1.3-1.3h5.372c.78 0 1.3.606 1.3 1.3v1.3c0 .692-.607 1.299-1.3 1.299H8.404c-.78 0-1.3-.607-1.3-1.3v-1.3Zm13.43 17.243c0 .693-.606 1.3-1.3 1.3H8.406c-.78 0-1.3-.607-1.3-1.3v-1.3c0-.693.606-1.3 1.3-1.3H19.15c.78 0 1.3.607 1.3 1.3v1.3zm2.687-7.972c0 .693-.607 1.3-1.3 1.3H8.404c-.78 0-1.3-.607-1.3-1.3v-1.3c0-.693.607-1.3 1.3-1.3h13.431c.78 0 1.3.607 1.3 1.3v1.3z\" clip-rule=\"evenodd\" \/><\/svg>\n\t\t<\/span>\n\t\t\n\t\t\t\t\t<h2 class=\"wp-block-salesforce-blog-iconography-list__title\">\n\t\t\t\t\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\t\t\t<\/h2>\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-block-salesforce-blog-iconography-list__content \">\n\t\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-salesforce-ai-einstein\/\">\u3010Salesforce Einstein\u3011Salesforce\u304c\u958b\u767a\u3059\u308bAI\u3001Einstein\uff08\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\uff09\u3063\u3066\u306a\u3093\u3060\uff1f<\/a><\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u55b6\u696d\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u529b\u3092\u78e8\u3053\u3046\">\u55b6\u696d\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u529b\u3092\u78e8\u3053\u3046<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3082dca922&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3082dca922\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-18041\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/jp-business-hearing-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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