{"id":18502,"date":"2025-09-03T13:37:05","date_gmt":"2025-09-03T04:37:05","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=18502"},"modified":"2025-10-02T17:04:10","modified_gmt":"2025-10-02T08:04:10","slug":"jp-ma-comparison","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-ma-comparison\/","title":{"rendered":"MA\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb15\u9078\u6bd4\u8f03\uff5c\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac"},"content":{"rendered":"\n<p>\u5897\u52a0\u3059\u308b\u898b\u8fbc\u307f\u5ba2\u306e\u60c5\u5831\u3092\u7ba1\u7406\u3057\u3001\u52b9\u7387\u3088\u304f\u7372\u5f97\u30fb\u80b2\u6210\u3059\u308b\u305f\u3081\u306b\u306fMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3001MA\u30c4\u30fc\u30eb\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u88fd\u54c1\u304c\u3042\u308a\u3001\u6a5f\u80fd\u3084\u8cbb\u7528\u306a\u3069\u306e\u6bd4\u8f03\u3067\u3064\u307e\u305a\u304f\u3053\u3068\u3082\u591a\u304f\u3001\u81ea\u793e\u306b\u3042\u3063\u305f\u30c4\u30fc\u30eb\u3092\u898b\u3064\u3051\u3089\u308c\u305a\u60a9\u3093\u3067\u3044\u308b\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u304a\u3059\u3059\u3081\u306eMA\u30c4\u30fc\u30eb15\u9078\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\u3001\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8\u3001\u6d3b\u7528\u4e8b\u4f8b\u3082\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u81ea\u793e\u306b\u6700\u9069\u306aMA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u305f\u3081\u306b\u3082\u305c\u3072\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div 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href=\"https:\/\/www.salesforce.com\/jp\/form\/sales-cloud\/ma-5points\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"324\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/ma-5points.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/ma-5points.png 480w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/ma-5points.png?w=300&amp;h=203 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/ma-5points.png?w=150&amp;h=101 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents 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data-level=\"2\">MA\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u4e8b\u4f8b<\/a><\/li><li><a href=\"#h-\u81ea\u793e\u306b\u3042\u3063\u305fma\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3088\u3046\" data-level=\"2\">\u81ea\u793e\u306b\u3042\u3063\u305fMA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ma\u30c4\u30fc\u30eb\u3068\u306f\">MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3ea39abdcf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3ea39abdcf\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/what-is-ma-01.jpg?w=1024\" alt=\"\" class=\"wp-image-18511\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/what-is-ma-01.jpg 1200w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/what-is-ma-01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/what-is-ma-01.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/what-is-ma-01.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/what-is-ma-01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-ma\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u6a5f\u80fd\u30fb\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ma\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u52b9\u679c\">MA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u52b9\u679c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" 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Qualified Lead\uff09\u3092\u81ea\u52d5\u3067\u62bd\u51fa\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5358\u306b\u91cf\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30fc\u30c9\u306e\u300c\u8cea\u300d\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u62bd\u51fa\u3055\u308c\u305f\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u7528\u3044\u3066\u6700\u9069\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3001\u30b7\u30ca\u30ea\u30aa\u306b\u6cbf\u3063\u305f\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/how-to-write-a-report-to-your-boss\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/how-to-write-a-report-to-your-boss-ogp.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/how-to-write-a-report-to-your-boss-ogp.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/how-to-write-a-report-to-your-boss-ogp.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/how-to-write-a-report-to-your-boss-ogp.jpg?w=768&amp;h=432 768w, 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id=\"h-\u5c0e\u5165-\u904b\u7528\u30b3\u30b9\u30c8\u306e\u767a\u751f\">\u5c0e\u5165\u30fb\u904b\u7528\u30b3\u30b9\u30c8\u306e\u767a\u751f<\/h4>\n\n\n\n<p>\u30c4\u30fc\u30eb\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u8cbb\u7528\uff08\u6708\u984d\u30fb\u5e74\u984d\uff09\u3084\u521d\u671f\u5c0e\u5165\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u591a\u6a5f\u80fd\u306a\u30c4\u30fc\u30eb\u307b\u3069\u9ad8\u984d\u306b\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u4e8b\u524d\u691c\u8a3c\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u904b\u7528\u4f53\u5236\u3068\u5c02\u9580\u77e5\u8b58\u306e\u5fc5\u8981\u6027\">\u904b\u7528\u4f53\u5236\u3068\u5c02\u9580\u77e5\u8b58\u306e\u5fc5\u8981\u6027<\/h4>\n\n\n\n<p>\u30c4\u30fc\u30eb\u306e\u6a5f\u80fd\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u77e5\u8b58\u3084\u30b9\u30ad\u30eb\u3092\u6301\u3064\u4eba\u6750\u304c\u5fc5\u8981\u3067\u3059\u3002\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u3092\u62c5\u3046\u62c5\u5f53\u8005\u306e\u78ba\u4fdd\u3084\u80b2\u6210\u304c\u8ab2\u984c\u3068\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\">\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/h4>\n\n\n\n<p>\u5c0e\u5165\u5f8c\u3059\u3050\u306b\u58f2\u4e0a\u304c\u6025\u5897\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b7\u30ca\u30ea\u30aa\u306e\u8a2d\u8a08\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6e96\u5099\u3001\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u3068\u3044\u3063\u305f\u6e96\u5099\u671f\u9593\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u6210\u679c\u3092\u5b9f\u611f\u3059\u308b\u307e\u3067\u306b\u306f\u6570\u30f6\u6708\u4ee5\u4e0a\u304b\u304b\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u7d99\u7d9a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u8ca0\u8377\">\u7d99\u7d9a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u8ca0\u8377<\/h4>\n\n\n\n<p>MA\u3092\u52b9\u679c\u7684\u306b\u904b\u7528\u3059\u308b\u306b\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u30e1\u30fc\u30eb\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u3089\u3092\u7d99\u7d9a\u7684\u306b\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\uff08\u6642\u9593\u30fb\u4eba\u6750\uff09\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ma\u30c4\u30fc\u30eb\u306e\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c84\u3064\">MA\u30c4\u30fc\u30eb\u306e\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c84\u3064<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3ea39ae069&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3ea39ae069\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-18507\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306b\u306f\u3001\u4ee5\u4e0b4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6bd4\u8f03\u3059\u308b\u306e\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u57fa\u672c\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u304b<\/li>\n\n\n\n<li>\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u9069\u3057\u3066\u3044\u308b\u304b\uff08BtoB\/BtoC\u5bfe\u5fdc\uff09<\/li>\n\n\n\n<li>\u30b3\u30b9\u30c8\u304c\u4e88\u7b97\u5185\u304b<\/li>\n\n\n\n<li>\u5c0e\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3084\u5c0e\u5165\u4e8b\u4f8b\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n\n\n\n<p>\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u306f\u3001\u3053\u308c\u30894\u70b9\u3092\u610f\u8b58\u3057\u3066\u9078\u3076\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5c0e\u5165\u65b9\u6cd5\u3084\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306e\u6e96\u5099\u3001\u9078\u3073\u65b9\u306f\u5225\u8a18\u4e8b\u3067\u3082\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b<\/strong>\uff1a<br><a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/ma-implementation\/#05\" target=\"_blank\" rel=\"noreferrer noopener\">MA(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3)\u5c0e\u5165\u65b9\u6cd5\u30fb\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306e\u6e96\u5099\u3092\u7d39\u4ecb<\/a><br><a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/choose-right-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">MA\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3092\u89e3\u8aac\uff5c\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8\u3084\u6ce8\u610f\u70b9\u3082\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1\uff1a\u57fa\u672c\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u304b<\/strong><\/h3>\n\n\n\n<p>MA\u9078\u3073\u3067\u6700\u521d\u306b\u78ba\u8a8d\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u57fa\u672c\u6a5f\u80fd\u304c\u5341\u5206\u306b\u5099\u308f\u3063\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u307e\u305a\u306f\u81ea\u793e\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u3069\u3093\u306a\u76ee\u7684\u3067\u5229\u7528\u3057\u305f\u3044\u306e\u304b\u3092\u6539\u3081\u3066\u8003\u3048\u3001\u5c06\u6765\u7684\u306a\u62e1\u5f35\u3082\u898b\u636e\u3048\u3066\u305d\u306e\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306a\u306e\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4e3b\u306bBtoB\u306b\u304a\u3044\u3066\u306fMA\u306b\u3088\u308b\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u304c\u305d\u306e\u5f8c\u306e\u5546\u8ac7\u306b\u3001B2C\u306b\u304a\u3044\u3066\u306f\u30ea\u30d4\u30fc\u30c8\u7387\u6539\u5584\u3084LTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001SFA\u3084CRM\u3001CDP\u306a\u3069\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3067\u304d\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u52b9\u7387\u5316\u3092\u56f3\u308c\u307e\u3059\u3002\u57fa\u672c\u6a5f\u80fd\u306e\u307b\u304b\u306b\u3001\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u5bb9\u6613\u306b\u3068\u9023\u643a\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3082\u78ba\u8a8d\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002MA\u3068SFA\u30fbCRM\u306e\u9055\u3044\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ma-sfa-crm-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">SFA\u30fbCRM\u30fbMA\u306e\u9055\u3044\u3084\u6d3b\u7528\u65b9\u6cd5\u3068\u306f\uff1f\u9023\u643a\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u4e8b\u4f8b\u3082\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2\uff1aBtoB\u3084BtoC\u5411\u3051\u306a\u3069\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3046\u304b<\/strong><\/h3>\n\n\n\n<p>MA\u306b\u306f\u3001BtoB\u5411\u3051\u3001BtoC\u5411\u3051\u306e\u3082\u306e\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u6a5f\u80fd\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/th><th>\u642d\u8f09\u6a5f\u80fd<\/th><\/tr><\/thead><tbody><tr><td>BtoB\uff08\u4f01\u696d\u304c\u5bfe\u8c61 \u3001\u307e\u305f\u306f\u55b6\u696d\u62c5\u5f53\u8005\u304c\u8cfc\u8cb7\u306b\u4ecb\u5728\u3059\u308b\uff09<\/td><td>\u30fb\u55b6\u696d\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9593\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6a5f\u80fd\u3084\u540d\u523a\u7ba1\u7406\u6a5f\u80fd\u3092\u5b9f\u88c5\u3057\u3066\u3044\u308b\u88fd\u54c1\u3082\u3042\u308b<br>\u30fbSFA\/CRM\u3068\u306e\u9023\u643a\u3092\u91cd\u8996\u3057\u305f\u8a2d\u8a08\u306b\u306a\u3063\u3066\u3044\u308b<\/td><\/tr><tr><td>BtoC\uff08\u500b\u4eba\u304c\u5bfe\u8c61\u3001\u307e\u305f\u306f\u9867\u5ba2\u304c\u76f4\u63a5\u8cfc\u8cb7\u6d3b\u52d5\u3092\u884c\u3046\uff09<\/td><td>\u30fb\u5927\u91cf\u306e\u30ea\u30fc\u30c9\u3092\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b<br>\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u7d4c\u7531\u3067\u96c6\u5ba2\u3057\u305f\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3001\u80b2\u6210\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u50be\u5411\u304c\u3042\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u7570\u306a\u308b\u3068\u3001\u9069\u3057\u305fMA\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5bfe\u8c61\u306b\u5408\u3063\u305f\u7279\u5fb4\u3092\u6301\u3061\u5408\u308f\u305b\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3\uff1a\u4e88\u7b97\u306b\u898b\u5408\u3063\u305f\u4fa1\u683c\u304b<\/strong><\/h3>\n\n\n\n<p>MA\u5c0e\u5165\u8cbb\u7528\u306e\u76f8\u5834\u306f\u3001\u7121\u6599\u304b\u3089\u6570\u5341\u4e07\u5186\u3068\u5e45\u5e83\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u521d\u671f\u8cbb\u7528\u306b\u52a0\u3048\u3066\u6708\u984d\u5229\u7528\u6599\u3082\u5fc5\u8981\u306a\u30b1\u30fc\u30b9\u304c\u3042\u308b\u305f\u3081\u3001\u4e88\u7b97\u3068\u306e\u3059\u308a\u5408\u308f\u305b\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u660e\u78ba\u5316\u3057\u3001\u305d\u308c\u306b\u5408\u3063\u305f\u4fa1\u683c\u5e2f\u306e\u30c4\u30fc\u30eb\u3092\u9078\u3076\u306e\u304c\u5927\u5207\u3067\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u5897\u52a0\u3084\u4eca\u5f8c\u306e\u6d3b\u7528\u7bc4\u56f2\u62e1\u5927\u3092\u8003\u616e\u3057\u3001\u30d7\u30e9\u30f3\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306e\u53ef\u80fd\u6027\u3082\u8996\u91ce\u306b\u5165\u308c\u306a\u304c\u3089\u691c\u8a0e\u3067\u304d\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4\uff1a\u5c0e\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3084\u5c0e\u5165\u4e8b\u4f8b\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u6574\u3063\u3066\u3044\u308b\u304b<\/strong><\/h3>\n\n\n\n<p>\u5c0e\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u304b\u306f\u3001MA\u9078\u3073\u306b\u304a\u3044\u3066\u898b\u9003\u305b\u306a\u3044\u30dd\u30a4\u30f3\u30c8\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u30b5\u30dd\u30fc\u30c8\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u3068\u6a5f\u80fd\u3092\u4f7f\u3044\u3053\u306a\u3057\u3084\u3059\u304f\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u904b\u7528\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u3059\u3067\u306b\u5c0e\u5165\u3057\u3066\u3044\u308b\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u4e8b\u4f8b\u306f\u691c\u8a0e\u6bb5\u968e\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u5f97\u307e\u3059\u3002\u81ea\u793e\u3068\u8fd1\u3057\u3044\u898f\u6a21\u3084\u696d\u754c\u306e\u4e8b\u4f8b\u304c\u3042\u308b\u306e\u304b\u3069\u3046\u304b\u3001\u5c0e\u5165\u5f8c\u3082\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u3067\u30ce\u30a6\u30cf\u30a6\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u5171\u6709\u3057\u3042\u3048\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u6d3b\u767a\u304b\u3069\u3046\u304b\u3001\u3068\u3044\u3063\u305f\u70b9\u3082\u78ba\u8a8d\u3067\u304d\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30c4\u30fc\u30eb\u5c0e\u5165\u5f8c\u3001\u904b\u7528\u4f53\u5236\u306e\u69cb\u7bc9\u306b\u793e\u5916\u306e\u5c02\u9580\u5bb6\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u6d3b\u7528\u3057\u306a\u3044\u5834\u5408\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u304b\u3081\u307e\u3057\u3087\u3046\u3002\u3068\u304f\u306b\u306f\u3058\u3081\u3066MA\u3092\u5c0e\u5165\u3059\u308b\u4f01\u696d\u306f\u3001\u30b5\u30dd\u30fc\u30c8\u304c\u624b\u539a\u304f\u65e5\u672c\u8a9e\u3067\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u304c\u53ef\u80fd\u306a\u30c4\u30fc\u30eb\u306e\u9078\u629e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ma\u30c4\u30fc\u30eb15\u9078-\u4e00\u89a7\">MA\u30c4\u30fc\u30eb15\u9078\u3010\u4e00\u89a7\u3011<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3ea39af550&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3ea39af550\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" 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\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4eca\u56de\u3054\u7d39\u4ecb\u3059\u308bMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u3092\u3001\u7279\u5fb4\u3068\u3068\u3082\u306b\u8868\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ma\u306esfa-crm-\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb-cdp\u3068\u306e\u9055\u3044\">MA\u306eSFA\u30fbCRM\u30fb\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u30fbCDP\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u30c4\u30fc\u30eb\u540d<\/th><th>\u4e3b\u306a\u76ee\u7684<\/th><th>\u4e3b\u306a\u5bfe\u8c61<\/th><th>\u5f79\u5272\u306e<br>\u30d5\u30a7\u30fc\u30ba<\/th><th>MA\u3068\u306e\u6700\u5927\u306e\u9055\u3044<\/th><\/tr><\/thead><tbody><tr><td>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/td><td>\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u30fb\u80b2\u6210\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u72b6\u614b\u3067\u55b6\u696d\u3078\u5f15\u304d\u6e21\u3059\u3053\u3068<\/td><td>\u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09<br>Web\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306a\u3069<\/td><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30fc\u30c9\u7372\u5f97\u301c\u80b2\u6210\uff09<\/td><td>\uff08\u57fa\u6e96\u3068\u306a\u308b\u30c4\u30fc\u30eb\uff09<\/td><\/tr><tr><td>SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09<\/td><td>\u55b6\u696d\u6d3b\u52d5\u3092\u53ef\u8996\u5316\u30fb\u52b9\u7387\u5316\u3057\u3001\u5546\u8ac7\u5316\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068<\/td><td>\u55b6\u696d\u62c5\u5f53\u8005<br>\u6848\u4ef6\u5316\u3055\u308c\u305f\u9867\u5ba2<\/td><td>\u55b6\u696d\uff08\u5546\u8ac7\u301c\u53d7\u6ce8\uff09<\/td><td>\u5f79\u5272\u5206\u62c5\u306e\u9055\u3044<br><br>MA\u304c\u80b2\u3066\u305f\u898b\u8fbc\u307f\u5ba2\u3092\u300c\u5546\u8ac7\u5316\u3057\u3001\u58f2\u308b\u300d\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3002MA\u306e\u5f8c\u5de5\u7a0b\u3092\u62c5\u3046\u3002<\/td><\/tr><tr><td>CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09<\/td><td><br>\u9867\u5ba2\u60c5\u5831\u3084\u95a2\u4fc2\u6027\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u30fb\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\uff08LTV\u6700\u5927\u5316\uff09<\/td><td>\u65e2\u5b58\u9867\u5ba2\uff08\u898b\u8fbc\u307f\u5ba2\u3082\u542b\u3080\uff09<\/td><td>\u55b6\u696d\u30fbCS\uff08\u53d7\u6ce8\u5f8c\u30fb\u95a2\u4fc2\u7dad\u6301<\/td><td>\u5bfe\u8c61\u7bc4\u56f2\u306e\u9055\u3044<br><br>MA\u304c\u4e3b\u306b\u300c\u9867\u5ba2\u5316\u306e\u524d\u300d\u3092\u62c5\u3046\u306e\u306b\u5bfe\u3057\u3001CRM\u306f\u300c\u9867\u5ba2\u5316\u306e\u5f8c\u300d\u306e\u95a2\u4fc2\u7dad\u6301\u3092\u4e3b\u76ee\u7684\u3068\u3059\u308b\u3002<\/td><\/tr><tr><td>\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb<\/td><td>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306a\u3069\u3092\u4e00\u6589\u30fb\u4e88\u7d04\u914d\u4fe1\u3059\u308b\u3053\u3068<\/td><td>\u30e1\u30fc\u30eb\u914d\u4fe1\u30ea\u30b9\u30c8<\/td><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u7279\u5b9a\u65bd\u7b56\u306e\u5b9f\u884c\uff09<\/td><td>\u6a5f\u80fd\u7bc4\u56f2\u306e\u9055\u3044<br><br>MA\u306e\u6a5f\u80fd\u306e\u4e00\u90e8\uff08\u30e1\u30fc\u30eb\u65bd\u7b56\uff09\u306b\u7279\u5316\u3002Web\u884c\u52d5\u5c65\u6b74\u306a\u3069\u3068\u9023\u643a\u3057\u305f\u8907\u96d1\u306a\u30b7\u30ca\u30ea\u30aa\u5b9f\u884c\u306f\u3067\u304d\u306a\u3044\u3002<\/td><\/tr><tr><td>CDP\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/td><td>\u3042\u3089\u3086\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u5408\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u57fa\u76e4\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068<\/td><td>\u6563\u5728\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\/\u30aa\u30d5\u30e9\u30a4\u30f3\uff09<\/td><td>\u30c7\u30fc\u30bf\u7d71\u5408\uff08\u5168\u3066\u306e\u6d3b\u52d5\u306e\u57fa\u76e4\uff09<\/td><td>\u5f79\u5272\u306e\u968e\u5c64\u306e\u9055\u3044<br><br>MA\u304c\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u624b\u8db3\u306a\u3089\u3001CDP\u306f\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u982d\u8133\u30fb\u30c7\u30fc\u30bf\u57fa\u76e4\u3002MA\u306e\u524d\u5de5\u7a0b\u3092\u62c5\u3046\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u30c4\u30fc\u30eb\u540d<\/th><th>\u7279\u5fb4<\/th><\/tr><\/thead><tbody><tr><td>Salesforce Marketing Cloud<\/td><td>CRM\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u9867\u5ba2\u60c5\u5831\u57fa\u76e4\u3068\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9023\u643a\u3067\u3001\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3092\u8de8\u3044\u3060\u30a2\u30af\u30b7\u30e7\u30f3\u3084\u9ad8\u5ea6\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u3001\u5b89\u5168\u306b\u5b9f\u65bd\u53ef\u80fd\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3060\u3051\u3067\u7c21\u5358\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30d5\u30ed\u30fc\u306e\u4f5c\u6210\u304c\u53ef\u80fd<\/td><\/tr><tr><td>Salesforce Marketing Cloud Account Engagement<\/td><td>CRM\u3068\u4e00\u4f53\u5316\u3057\u305fBtoB\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3SFA\u3068\u306e\u9023\u643a\u3092\u5f97\u610f\u3068\u3057\u3001\u4e3b\u306b\u9867\u5ba2\u304c\u55b6\u696d\u62c5\u5f53\u8005\u3092\u4ecb\u3057\u3066\u8cfc\u5165\u3059\u308b\u5546\u6750\u306b\u9069\u5207<\/td><\/tr><tr><td>Adobe Marketo Engage<\/td><td>\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u7279\u5fb4\u5f37\u529b\u306aAI\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e88\u6e2c<\/td><\/tr><tr><td>esm marketing<\/td><td>\u533f\u540d\u306e\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u524d\u304b\u3089\u904b\u7528\u307e\u3067\u306e\u624b\u539a\u3044\u30b5\u30dd\u30fc\u30c8<\/td><\/tr><tr><td>List Finder<\/td><td>BtoB\u5411\u3051\u306eMA\u30c4\u30fc\u30eb\u6708\u984d0\u5186\u304b\u3089\u5229\u7528\u3067\u304d\u308b\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u3042\u308a<\/td><\/tr><tr><td>BowNow<\/td><td>\u5c0e\u5165\u5b9f\u7e3e14,000\u793e\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u8a2d\u8a08\u304c\u7279\u5fb4\u5373\u5b9f\u8df5\u3067\u304d\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7528\u610f<\/td><\/tr><tr><td>Marketing Hub<\/td><td>HubSpot\u793e\u304c\u63d0\u4f9b\u3059\u308bAI\u642d\u8f09\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30921\u30f6\u6240\u3067\u307e\u3068\u3081\u3066\u4f5c\u6210\u30fb\u7ba1\u7406\u53ef\u80fd<\/td><\/tr><tr><td>SATORI<\/td><td>\u533f\u540d\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u3082\u63a5\u70b9\u3092\u4f5c\u308bMA\u30c4\u30fc\u30eb\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u52b9\u7387\u3088\u304f\u958b\u62d3<\/td><\/tr><tr><td>SHANON MARKETING PLATFORM<\/td><td>SFA\u4e00\u4f53\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u30ea\u30fc\u30c9\u306e\u7ba1\u7406\u304c\u53ef\u80fd<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30f3\u30b0\u30b9<\/td><td>\u9867\u5ba2\u5b9f\u611f\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5206\u6790\u6a5f\u80fd\u304c\u5145\u5b9f<\/td><\/tr><tr><td>AIMSTAR<\/td><td>B2C\u5411\u3051\u3001\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u9023\u643a\u5206\u6790\u306e\u969b\u306b\u5f79\u7acb\u3064\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u6a19\u6e96\u642d\u8f09<\/td><\/tr><tr><td>b\u2192dash<\/td><td>16\u306e\u6a5f\u80fd\u3092\u4fdd\u6709\u9ad8\u901f\u306a\u51e6\u7406\u3067\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee<\/td><\/tr><tr><td>GENIEE MA<\/td><td>\u5b9a\u7740\u738799\uff05\u3092\u8a87\u308b\u56fd\u7523\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u4f7f\u3044\u3053\u306a\u3057\u3084\u3059\u304f\u65e5\u672c\u8a9e\u306e\u30b5\u30dd\u30fc\u30c8\u3082\u3042\u308a<\/td><\/tr><tr><td>Kairos 3 Marketing<\/td><td>\u5c5e\u6027\u3060\u3051\u3067\u306a\u304f\u300c\u884c\u52d5\u300d\u3082\u8a18\u9332\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30bb\u30df\u30ca\u30fc\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u5b9a\u671f\u7684\u306b\u5b9f\u65bd<\/td><\/tr><tr><td>KARTE<\/td><td>BtoC\u5411\u3051\u306eMA\u30c4\u30fc\u30eb\u958b\u767a\u306a\u3057\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3084\u81ea\u52d5\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u304c\u53ef\u80fd<\/td><\/tr><tr><td>\u30b5\u30b9\u30b1<\/td><td>\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5c0e\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u300d\u3053\u3068\u306b\u7279\u5316\u512a\u308c\u305f\u5229\u4fbf\u6027\u3068\u624b\u539a\u3044\u30b5\u30dd\u30fc\u30c8\u4f53\u5236<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u5404\u30c4\u30fc\u30eb\u306e\u7279\u5fb4\u3092\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u203b\u6599\u91d1\u4f53\u7cfb\u306f2025\u5e745\u6708\u6642\u70b9\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-salesforce-marketing-cloud\">Salesforce Marketing Cloud<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3ea39b07b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3ea39b07b1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"453\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-18504\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img04.jpg?w=300&amp;h=136 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img04.jpg?w=768&amp;h=348 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img04.jpg?w=150&amp;h=68 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>Starter Suite 3,000\u5186\/\u30e6\u30fc\u30b6\u30fc\/\u6708<br>Marketing Cloud 180,000\u5186\/\u7d44\u7e54\/\u6708 \u203b\u5e74\u9593\u5951\u7d04<br>Marketing Cloud Advanced Edition 390,000\u5186\/\u7d44\u7e54\/\u6708 \u203b\u5e74\u9593\u5951\u7d04<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Marketing Cloud<\/a>\u300f\u306f\u3001Salesforce\u304c\u63d0\u4f9b\u3059\u308bCRM\u4e0a\u306b\u69cb\u7bc9\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316\u306b\u4fbf\u5229\u3067\u3001\u304a\u3082\u306b\u4ee5\u4e0b\u306e\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1aCRM\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u60c5\u5831\u57fa\u76e4\u3068\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9023\u643a\u3067\u7c21\u5358\u306b\u6761\u4ef6\u306e\u8a2d\u5b9a\u3084\u30e1\u30fc\u30eb\u9001\u4fe1\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\uff1a\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u30d5\u30a9\u30fc\u30e0\u3084\u30e1\u30fc\u30eb\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u30fb\u7ba1\u7406<\/li>\n\n\n\n<li>\u30af\u30ed\u30b9\u30c1\u30e3\u30f3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\uff1a\u9867\u5ba2\u306e\u53cd\u5fdc\u306b\u3042\u308f\u305b\u305f\u7d30\u304b\u3044\u8a2d\u5b9a\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff1a\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u969b\u306b\u304a\u3059\u3059\u3081\u306e\u5546\u54c1\u3092\u52d5\u7684\u306b\u8868\u793a<\/li>\n\n\n\n<li>Einstein (AI)\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u81ea\u52d5\u751f\u6210\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u3001\u5dee\u3057\u8fbc\u307f\u753b\u50cf\u306e\u751f\u6210\u304c\u53ef\u80fd<\/li>\n<\/ul>\n\n\n\n<p>\u30af\u30ed\u30b9\u30c1\u30e3\u30f3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u3067\u306f\u3001\u300eMarketing Cloud\u300f\u3067\u306f\u9867\u5ba2\u306e\u53cd\u5fdc\u306b\u3042\u308f\u305b\u305f\u975e\u5e38\u306b\u7d30\u304b\u3044\u8a2d\u5b9a\u304c\u304a\u3053\u306a\u3048\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f1\u9031\u9593\u5f8c\u306b\u5225\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u305f\u308a\u3001\u30e1\u30fc\u30eb\u304c\u958b\u5c01\u3055\u308c\u306a\u304b\u3063\u305f\u5834\u5408\u306fSMS\u3092\u9001\u3063\u305f\u308a\u306a\u3069\u3001\u9867\u5ba2\u306e\u53cd\u5fdc\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3067\u304d\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>Salesforce\u304c\u63d0\u4f9b\u3059\u308b\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/data\/\">Data Cloud<\/a>\u300f\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001AI\u306e\u529b\u3092\u501f\u308a\u306a\u304c\u3089\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u5143\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u3088\u308a\u9ad8\u5ea6\u304b\u3064\u52d5\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\u3082\u9b45\u529b\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3067\u306f\u3001\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u3092\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3059\u308b\u3060\u3051\u3067\u7c21\u5358\u306b\u30e1\u30fc\u30eb\u3084LP\u3001\u30d5\u30a9\u30fc\u30e0\u3068\u3044\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-salesforce-marketing-cloud-account-engagement\">Salesforce Marketing Cloud Account Engagement<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3ea39b16ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3ea39b16ff\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"429\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img07.png?w=1024\" alt=\"\" class=\"wp-image-18510\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img07.png 1600w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img07.png?w=300&amp;h=126 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img07.png?w=768&amp;h=322 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img07.png?w=1024&amp;h=429 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img07.png?w=1536&amp;h=644 1536w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img07.png?w=150&amp;h=63 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>Growth 150,000\u5186\/\u6708<br>Plus 330,000\u5186\/\u6708<br>Advanced 528,000\u5186\/\u6708<br>Premium 1,800,000\u5186\/\u6708<br>\u203b\u3059\u3079\u3066\u5e74\u9593\u5951\u7d04<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Marketing Cloud Account Engagement (\u65e7 Pardot)<\/a>\u300f\u306f\u3001Salesforce\u304c\u63d0\u4f9b\u3059\u308bCRM\u3068\u4e00\u4f53\u5316\u3057\u305fBtoB\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u3068\u306e\u9023\u643a\u3092\u5f97\u610f\u3068\u3057\u3001\u4e3b\u306b\u9867\u5ba2\u304c\u55b6\u696d\u62c5\u5f53\u8005\u3092\u4ecb\u3057\u3066\u8cfc\u5165\u3059\u308b\u5546\u6750\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u4e2d\u3067\u3082\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u306f\u3082\u3063\u3068\u3082\u91cd\u8981\u306a\u6d3b\u52d5\u306e\u3072\u3068\u3064\u3067\u3059\u3002AI\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u305fMA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u3088\u308a\u52b9\u7387\u7684\u304b\u3064\u6b63\u78ba\u306b\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u304c\u642d\u8f09\u3055\u308c\u305fMA\u30c4\u30fc\u30eb\u3068\u3057\u3066\u304a\u3059\u3059\u3081\u3059\u308b\u306e\u306f\u3001Salesforce\u793e\u306e\u88fd\u54c1\u300eMarketing Cloud Account Engagement \uff08\u65e7 Pardot\uff09\u300f\u3067\u3059\u3002\u642d\u8f09\u3055\u308c\u3066\u3044\u308bAI\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein\uff08\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\uff09<\/a>\u300f\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u3082\u3063\u3068\u3082\u6709\u671b\u306a\u30ea\u30fc\u30c9\u306e\u5272\u308a\u51fa\u3057\u3066\u3001\u884c\u52d5\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u8cfc\u8cb7\u306b\u3064\u306a\u304c\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u4e88\u6e2c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u9001\u4fe1\u6642\u9593\u6700\u9069\u5316\u3067\u306f\u3001\u53d7\u4fe1\u8005\u3054\u3068\u306e\u904e\u53bb\u306e\u884c\u52d5\u3092\u5143\u306b\u3001\u4e00\u4eba\u3072\u3068\u308a\u304c\u958b\u5c01\u3057\u3084\u3059\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u308f\u305b\u305f\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084Web\u30b5\u30a4\u30c8\u306b\u898b\u8fbc\u307f\u5ba2\u304c\u53cd\u5fdc\u3059\u308b\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6559\u3048\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u30d9\u30b9\u30c8\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u898b\u8fbc\u307f\u5ba2\u3068\u3084\u308a\u53d6\u308a\u304c\u3067\u304d\u308b\u306e\u3082\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6\ufe0e Marketing Cloud Account Engagement\u306e\u30c7\u30e2\u52d5\u753b\u3092\u7121\u6599\u3067\u898b\u308b<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adobe Marketo Engage<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u8981\u898b\u7a4d\u3082\u308a<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eAdobe Marketo Engage\u300f\u306f\u3001\u30a2\u30c9\u30d3\u304c\u63d0\u4f9b\u3059\u308bAI\u3092\u6d3b\u7528\u3057\u305fMA\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30d0\u30c3\u30c1\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u81ea\u52d5\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3001\u9ad8\u5ea6\u306a\u30de\u30eb\u30c1\u30b9\u30c6\u30c3\u30d7\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a08\u753b\u3084\u5b9f\u884c\u3001\u6e2c\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u305f\u4e2d\u3067\u3068\u304f\u306b\u5f97\u610f\u3068\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u30c1\u30e3\u30cd\u30eb\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u307e\u305f\u3044\u3060\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3082\u3068\u306b\u3001\u3042\u3089\u3086\u308b\u60c5\u5831\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3067\u306f\u5f37\u529b\u306aAI\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e88\u6e2c\u3057\u3001\u9867\u5ba2\u306b\u3042\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>esm marketing<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u521d\u671f\u8cbb\u7528 300,000\u5186<br>\u6708\u984d\u8cbb\u7528 148,000\u5186\/\u6708 \u203b\u5e74\u9593\u5951\u7d04<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eesm marketing\u300f\u306f\u3001\u533f\u540d\u306e\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f97\uff05\u306e\u533f\u540d\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u8208\u5473\u95a2\u5fc3\u306b\u3042\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3044\u3001\u5b9f\u540d\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3057\u307e\u3059\u3002\u30b5\u30a4\u30c8\u304b\u3089\u96e2\u8131\u3057\u305f\u30ea\u30fc\u30c9\u3092\u518d\u5ea6\u9023\u308c\u623b\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u53ef\u80fd\u6027\u3092\u9003\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u524d\u304b\u3089\u904b\u7528\u307e\u3067\u306e\u624b\u539a\u3044\u30b5\u30dd\u30fc\u30c8\u3082\u7279\u5fb4\u3067\u3059\u3002\u904b\u7528\u4e2d\u306b\u751f\u3058\u308b\u8ab2\u984c\u3082\u3057\u3063\u304b\u308a\u3068\u89e3\u6c7a\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u307e\u305fCRM\/SFA\u30c4\u30fc\u30eb\u306e\u300ee\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u300f\u3068\u306e\u9023\u643a\u3082\u3067\u304d\u308b\u305f\u3081\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u500b\u5225\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u307e\u3067\u52b9\u679c\u7684\u306b\u304a\u3053\u306a\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>List Finder<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u521d\u671f\u8cbb\u7528 100,000\u5186<br>\u30e9\u30a4\u30c8\u30d7\u30e9\u30f3 45,000\u5186\/\u6708<br>\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30d7\u30e9\u30f3 69,000\u5186\/\u6708<br>\u30d7\u30ec\u30df\u30a2\u30e0\u30d7\u30e9\u30f3 92,000\u5186\/\u6708<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eList Finder\u300f\u306f\u3001\u300c\u3061\u3087\u3046\u3069\u3044\u3044\u300d\u3092\u30c6\u30fc\u30de\u306b\u3057\u305fBtoB\u5411\u3051\u306eMA\u3067\u3059\u3002\u5fc5\u8981\u306a\u6a5f\u80fd\u306b\u7d5e\u3063\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u753b\u9762\u8a2d\u8a08\u3067\u3001\u6708\u984d0\u5186\u304b\u3089\u5229\u7528\u3067\u304d\u308b\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u3082\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u6a5f\u80fd\uff1a\u4f01\u696d\u3001\u500b\u4eba\u3001\u696d\u7a2e\u5358\u4f4d\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u512a\u5148\u30ea\u30fc\u30c9\u901a\u77e5\u6a5f\u80fd\uff1a\u62c5\u5f53\u9867\u5ba2\u3084\u6709\u671b\u9867\u5ba2\u304c\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u305f\u969b\u306b\u304a\u77e5\u3089\u305b<\/li>\n\n\n\n<li>HTML\u30e1\u30fc\u30eb\u4f5c\u6210\u6a5f\u80fd\uff1a\u30e1\u30fc\u30eb\u914d\u4fe1\u5f8c\u306e\u898b\u8fbc\u307f\u5ba2\u306eWeb\u884c\u52d5\u5c65\u6b74\u307e\u3067\u628a\u63e1<\/li>\n<\/ul>\n\n\n\n<p>\u5c0e\u5165\u6642\u304b\u3089\u30b3\u30f3\u30b5\u30eb\u304c\u7121\u6599\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u306e\u3082\u7279\u5fb4\u3067\u3001\u5229\u7528\u7d99\u7d9a\u7387\u306f99\uff05\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BowNow<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30d7\u30e9\u30f3 36,000\u5186\/\u6708<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eBowNow\u300f\u306f\u3001\u5c0e\u5165\u5b9f\u7e3e\u304c\u8c4a\u5bcc\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u8a2d\u8a08\u304c\u652f\u6301\u3055\u308c\u3066\u3044\u308bMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u300c\u4f7f\u3044\u3053\u306a\u305b\u308b\u300d\u306b\u7126\u70b9\u3092\u7f6e\u304d\u3001\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u6a5f\u80fd\u3068\u4f7f\u3044\u3084\u3059\u3055\u3092\u91cd\u8996\u3057\u305f\u64cd\u4f5c\u6027\u3092\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ce\u30a6\u30cf\u30a6\u304c\u306a\u3044\u72b6\u614b\u3067\u306f\u4f7f\u3044\u3053\u306a\u305b\u306a\u3044\u30b7\u30ca\u30ea\u30aa\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u3044\u3063\u305f\u7d30\u304b\u3044\u8a2d\u5b9a\u304c\u4e0d\u8981\u3067\u3001\u5373\u5b9f\u8df5\u3067\u304d\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7528\u610f\u3057\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u305f\u30ea\u30fc\u30c9\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u304c\u81ea\u52d5\u7684\u306b\u5207\u308a\u66ff\u3048\u3089\u308c\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7c21\u5358\u306b\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing Hub<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>Professional\uff083\u30b7\u30fc\u30c8\uff09 96,000\u5186\/\u6708<br>Enterprise\uff085\u30b7\u30fc\u30c8\uff09 432,000\u5186\/\u6708<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eMarketing Hub\u300f\u306f\u3001HubSpot\u793e\u304c\u63d0\u4f9b\u3059\u308bAI\u642d\u8f09\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306b\u3042\u308f\u305b\u3066\u6700\u9069\u306a\u30aa\u30d5\u30a1\u30fc\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u9001\u4fe1\u304c\u3067\u304d\u308b\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002HubSpot\u306eCRM\u3092\u4f7f\u7528\u3059\u308c\u3070\u3001\u96c6\u7d04\u3055\u308c\u305f\u9867\u5ba2\u60c5\u5831\u3068\u306e\u7d50\u3073\u4ed8\u3051\u304c\u3067\u304d\u308b\u306e\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u304c\u5099\u308f\u3063\u305f\u4e2d\u3067\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30921\u30f6\u6240\u3067\u307e\u3068\u3081\u3066\u4f5c\u6210\u30fb\u7ba1\u7406\u304c\u3067\u304d\u307e\u3059\u3002SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4e00\u5143\u7ba1\u7406\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u52b9\u7387\u5316\u3055\u305b\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8868\u3059\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SATORI<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u521d\u671f\u8cbb\u7528 300,000\u5186<br>\u6708\u984d\u8cbb\u7528 148,000\u5186\/\u6708<br>\u203b\u5e74\u9593\u5951\u7d04<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eSATORI\u300f\u306f\u3001\u533f\u540d\u306e\u898b\u8fbc\u307f\u5ba2\u306b\u3082\u63a5\u70b9\u3092\u5275\u51fa\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u7ba1\u7406\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u3067\u751f\u3058\u308b\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u5411\u3051\u305f\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3068\u304f\u306b\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u306b\u5f37\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u60c5\u5831\u53ce\u96c6\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u4fc3\u9032\u3001\u60c5\u5831\u7372\u5f97\u306e3\u6bb5\u968e\u3067\u3001\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u898b\u8fbc\u307f\u5ba2\u3092\u52b9\u7387\u3088\u304f\u958b\u62d3\u3057\u307e\u3059\u3002\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3084\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u8868\u793a\u3001\u30d5\u30a9\u30fc\u30e0\u4f5c\u6210\u306a\u3069\u3001\u6a5f\u80fd\u304c\u8c4a\u5bcc\u306b\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SHANON MARKETING PLATFORM<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>120,000\u5186\uff5e\/\u6708<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eSHANON MARKETING PLATFORM\u300f\u306f\u3001SFA\u4e00\u4f53\u578b\u306eMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u7ba1\u7406\u307e\u3067\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u3059\u3079\u3066\u306e\u884c\u52d5\u5c65\u6b74\u3092\u3082\u3068\u306b\u30ea\u30fc\u30c9\u306e\u7ba1\u7406\u304c\u3067\u304d\u3001\u67d4\u8edf\u306b\u4f5c\u6210\u3067\u304d\u308b\u30b9\u30b3\u30a2\u30eb\u30fc\u30eb\u3067\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3082\u304a\u3053\u306a\u3048\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3001\u5546\u8ac7\u6570\u304c8\u500d\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u6708\u9593\u96c6\u5ba2\u6570\u304c3\u500d\u306b\u306a\u3063\u305f\u5b9f\u7e3e\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30f3\u30b0\u30b9<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u8981\u898b\u7a4d\u3082\u308a<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300e\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30f3\u30b0\u30b9\u300f\u306f\u3001\u30c7\u30fc\u30bf\u9023\u643a\uff08CDP\uff09\u3001\u5206\u6790\uff08BI\uff09\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08MA\uff09\u304c\u3072\u3068\u3064\u306b\u306a\u3063\u305f\u9867\u5ba2\u5b9f\u611f\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e2d\u3067\u3082\u5145\u5b9f\u3057\u305f\u5206\u6790\u6a5f\u80fd\u304c\u9ad8\u3044\u8a55\u5224\u3092\u5f97\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\u306e\u5206\u6790\u304b\u3089\u9867\u5ba2\u30e9\u30f3\u30af\u5206\u6790\u3001\u5546\u54c1\u5206\u6790\u3001LTV\u5206\u6790\u307e\u3067\u3001\u96c6\u7d04\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3055\u307e\u3056\u307e\u306a\u5f62\u3067\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u70b9\u3082\u7279\u5fb4\u3067\u3059\u3002Web\u3084\u30e1\u30fc\u30eb\u3067\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30dd\u30fc\u30c8\u306b\u52a0\u3048\u3001\u52c9\u5f37\u4f1a\u3084\u304a\u60a9\u307f\u76f8\u8ac7\u4f1a\u304c\u958b\u50ac\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AIMSTAR<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eAIMSTAR\u300f\u306f\u3001LTV\u306e\u5411\u4e0a\u306b\u5fc5\u8981\u306aCDP\u3001MA\u3001\u5206\u6790\u3001AI\u304c\u642d\u8f09\u3055\u308c\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u3089\u308c\u308b\u307b\u304b\u3001\u5206\u6790\u306e\u969b\u306b\u5f79\u7acb\u3064\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u6a19\u6e96\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u3082\u7c21\u5358\u306b\u5b9f\u73fe\u53ef\u80fd\u3067\u3059\u3002\u5b9f\u969b\u306eAI\u6d3b\u7528\u4e8b\u4f8b\u3068\u3057\u3066\u3001DM\u53cd\u5fdc\u78ba\u7387\u306e\u4e88\u6e2c\u3084\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306e\u30c8\u30fc\u30af\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u69cb\u7bc9\u3001\u30af\u30fc\u30dd\u30f3\u914d\u5e03\u306b\u3088\u3063\u3066\u8cfc\u8cb7\u306e\u6709\u7121\u306b\u5f71\u97ff\u304c\u3042\u308b\u5bfe\u8c61\u8005\u306e\u9078\u5b9a\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b\u2192dash<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eb\u2192dash\u300f\u306f\u3001\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u30c7\u30fc\u30bf\u306e\u53d6\u8fbc\u304b\u3089\u52a0\u5de5\u3001\u7d71\u5408\u3001\u62bd\u51fa\u3001\u6d3b\u7528\u3092\u5b9f\u73fe\u3059\u308b\u30c7\u30fc\u30bf\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30af\u30e9\u30a6\u30c9\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002MA\u6a5f\u80fd\u306f\u3082\u3061\u308d\u3093\u3001BI\u6a5f\u80fd\u3001Web\u63a5\u5ba2\u6a5f\u80fd\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u3068\u3044\u3063\u305f16\u306e\u6a5f\u80fd\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u3072\u3068\u3064\u306e\u30c4\u30fc\u30eb\u3067\u3055\u307e\u3056\u307e\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30c7\u30fc\u30bf\u30b5\u30fc\u30d0\u30fc\u306b\u306fAWS\u3001\u30c7\u30fc\u30bf\u57fa\u76e4\u306b\u306fSnowflake\u3092\u63a1\u7528\u3057\u3066\u304a\u308a\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u51e6\u7406\u3082\u554f\u984c\u306a\u304f\u304a\u3053\u306a\u3048\u307e\u3059\u3002\u9ad8\u901f\u306a\u51e6\u7406\u3067\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GENIEE MA<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eGENIEE MA\u300f\u306f\u3001\u5b9a\u7740\u738799\uff05\u3092\u8a87\u308bMA\u3067\u3059\u3002\u4f7f\u3044\u3084\u3059\u3044\u30b7\u30f3\u30d7\u30eb\u306a\u6a5f\u80fd\u3067\u3001\u76f4\u611f\u7684\u306b\u64cd\u4f5c\u3067\u304d\u308b\u70b9\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u3066\u3082\u4f7f\u3044\u306b\u304f\u3044\u30c4\u30fc\u30eb\u3067\u3042\u308c\u3070\u5b9a\u7740\u3057\u307e\u305b\u3093\u304c\u3001\u300eGENIEE MA\u300f\u306f\u4f7f\u3044\u3053\u306a\u3057\u3084\u3059\u304f\u65e5\u672c\u8a9e\u3067\u306e\u30b5\u30dd\u30fc\u30c8\u3082\u3042\u308b\u305f\u3081\u3001\u306f\u3058\u3081\u3066\u306e\u65b9\u3067\u3082\u5b9a\u7740\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30e1\u30fc\u30eb\u3084Web\u306e\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3001LINE\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3001SMS\u3001\u30a2\u30d7\u30ea\u30d7\u30c3\u30b7\u30e5\u306a\u3069\u9867\u5ba2\u306b\u6700\u9069\u306a\u591a\u69d8\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3067\u5e45\u5e83\u304f\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kairos 3 Marketing<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30d7\u30e9\u30f3 15,000\u5186\uff5e<br>\u30d7\u30ed\u30d7\u30e9\u30f3 150,000\u5186\uff5e<br>\u203b\u521d\u671f\u8cbb\u7528\u304c\u5225\u3067\u5fc5\u8981<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eKairos 3 Marketing\u300f\u306f\u3001\u9867\u5ba2\u7ba1\u7406\u3001\u9867\u5ba2\u80b2\u6210\u3001\u55b6\u696d\u52b9\u7387\u5316\u304c\u53f6\u3046MA\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7d50\u679c\u3001\u30a4\u30d9\u30f3\u30c8\u30fb\u30bb\u30df\u30ca\u30fc\u306e\u51fa\u6b20\u306a\u3069\u3001\u884c\u52d5\u5c65\u6b74\u3092\u8a18\u9332\u3057\u3066\u30ea\u30fc\u30c9\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u5c5e\u6027\u3060\u3051\u3067\u306f\u306a\u304f\u300c\u884c\u52d5\u300d\u3082\u8a18\u9332\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30df\u30ca\u30fc\u3084\u30a4\u30d9\u30f3\u30c8\u3082\u5b9a\u671f\u7684\u306b\u5b9f\u65bd\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u5b66\u3079\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>KARTE<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300eKARTE\u300f\u306f\u3001\u30e1\u30fc\u30eb\u3084LINE\u3001\u30a2\u30d7\u30ea\u306e\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306a\u3069\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3078\u914d\u4fe1\u3067\u304d\u308bBtoC\u5411\u3051\u306eMA\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u3092\u6761\u4ef6\u5225\u306b\u5206\u985e\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3084\u81ea\u52d5\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u304c\u3001\u958b\u767a\u306a\u3057\u306b\u5b9f\u73fe\u3057\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3082\u7c21\u5358\u306b\u304a\u3053\u306a\u3048\u308b\u306e\u3067\u3001\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b5\u30b9\u30b1<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u63d0\u4f9b\u5f62\u614b<\/th><th>\u30af\u30e9\u30a6\u30c9<\/th><\/tr><\/thead><tbody><tr><td>\u6599\u91d1\u4f53\u7cfb\uff08\u53c2\u8003\uff09<br>\u203b\u7a0e\u629c<\/td><td>\u8981\u554f\u3044\u5408\u308f\u305b<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u3042\u308a<\/td><\/tr><tr><td>\u5225\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u53ef\u5426<\/td><td>\u53ef<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300e\u30b5\u30b9\u30b1\u300f\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3001\u7ba1\u7406\u3001\u6d3b\u7528\u3057\u3001\u55b6\u696d\u30c1\u30e3\u30f3\u30b9\u3092\u5897\u52a0\u3055\u305b\u308b\u65b0\u898f\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u7d50\u679c\u306b\u5fdc\u3058\u305f\u9867\u5ba2\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u3001\u30e1\u30fc\u30eb\u672c\u6587\u5185URL\u306e\u30af\u30ea\u30c3\u30af\u6570\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6a5f\u80fd\u306a\u3069\u3001\u300c\u898b\u8fbc\u307f\u5ba2\u306e\u5c0e\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u300d\u3053\u3068\u306b\u7279\u5316\u3057\u305f\u6a5f\u80fd\u304c\u591a\u6570\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76f4\u611f\u7684\u306b\u4f7f\u3044\u3084\u3059\u3044\u56fd\u7523\u6027\u3067\u3042\u308b\u70b9\u3082\u4eba\u6c17\u3092\u96c6\u3081\u308b\u7406\u7531\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u512a\u308c\u305f\u5229\u4fbf\u6027\u3068\u624b\u539a\u3044\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3067\u30011.14\uff05\u3068\u3044\u3046\u975e\u5e38\u306b\u4f4e\u3044\u89e3\u7d04\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ma\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u4e8b\u4f8b\">MA\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b2c\u4e8b\u696d\u3067\u306ema\u6d3b\u7528\u4e8b\u4f8b\">B2C\u4e8b\u696d\u3067\u306eMA\u6d3b\u7528\u4e8b\u4f8b<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3ea39b5dcb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3ea39b5dcb\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/hp-topics-css-kddi-1440x810-1.jpg?w=1024\" alt=\"\" class=\"wp-image-18515\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/hp-topics-css-kddi-1440x810-1.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/hp-topics-css-kddi-1440x810-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/hp-topics-css-kddi-1440x810-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/hp-topics-css-kddi-1440x810-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/hp-topics-css-kddi-1440x810-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4f1a\u793e\u540d\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/kddi\/\" target=\"_blank\" rel=\"noreferrer noopener\">KDDI\u682a\u5f0f\u4f1a\u793e<\/a><\/p>\n\n\n\n<p>Salesforce\u304c\u63d0\u4f9b\u3059\u308bMA\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300f\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>KDDI\u306f\u3001My au\u3001au PAY\u3001My UQ mobile\u306a\u3069\u3001\u6570\u5341\u7a2e\u985e\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\uff08\u4ee5\u4e0b\u3001\u30b5\u30fc\u30d3\u30b9\uff09\u3092\u904b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u5225\u306bMA\u57fa\u76e4\u3092\u7a3c\u50cd\u3055\u305b\u308b\u30b9\u30bf\u30a4\u30eb\u3067\u904b\u7528\u3057\u3066\u3044\u305f\u305f\u3081\u3001\u30b5\u30fc\u30d3\u30b9\u6a2a\u65ad\u578b\u306e\u65bd\u7b56\u3092\u6253\u3066\u306a\u3044\u306a\u3069\u306e\u554f\u984c\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001Marketing Cloud\u304a\u3088\u3073Data Cloud\u3092\u63a1\u7528\u3057\u3066\u300c\u65b0MA\u57fa\u76e4\u300d\u3092\u69cb\u7bc9\u3057\u30011\u3064\u306eMA\u57fa\u76e4\u4e0a\u3067\u3059\u3079\u3066\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u52d5\u304b\u3059\u65b9\u5411\u3078\u3068\u8ee2\u63db\u3002\u91cd\u8981\u306a\u65bd\u7b56\u304b\u3089\u9806\u6b21\u79fb\u884c\u3057\u3001\u73fe\u6642\u70b9\u3067\u540c\u6642\u5b9f\u884c\u65bd\u7b56\u6570\u3092200\u304b\u3089600\u30683\u500d\u306b\u3059\u308b\u306a\u3069\u3001\u591a\u304f\u306e\u6210\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30b8\u30aa\u30d5\u30a7\u30f3\u30b9\u306e\u6d3b\u7528\u3084AI\u3092\u5229\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306a\u3069\u3001\u65b0\u305f\u306a\u5c55\u958b\u3082\u5b9f\u884c\u6bb5\u968e\u306b\u5165\u3063\u3066\u304a\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u5411\u4e0a\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u3092\u3055\u3089\u306b\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-btob\u4e8b\u696d\u3067\u306ema\u6d3b\u7528\u4e8b\u4f8b\">BtoB\u4e8b\u696d\u3067\u306eMA\u6d3b\u7528\u4e8b\u4f8b<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3ea39b65ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3ea39b65ff\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/css-card-progrit-768x432-1.jpg?w=768\" alt=\"\" class=\"wp-image-18514\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/css-card-progrit-768x432-1.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/css-card-progrit-768x432-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/css-card-progrit-768x432-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4f1a\u793e\u540d\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/progrit\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u682a\u5f0f\u4f1a\u793e\u30d7\u30ed\u30b0\u30ea\u30c3\u30c8<\/a><\/p>\n\n\n\n<p>\u7d9a\u3044\u3066\u306f\u3001Salesforce\u304c\u63d0\u4f9b\u3059\u308bMA\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Account Engagement<\/a>\u300f\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u77ed\u671f\u9593\u3067\u9ad8\u3044\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u82f1\u8a9e\u5b66\u7fd2\u30b5\u30fc\u30d3\u30b9\u300c\u30d7\u30ed\u30b0\u30ea\u30c3\u30c8\u300d\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304c\u3001\u682a\u5f0f\u4f1a\u793e\u30d7\u30ed\u30b0\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u7ba1\u7406\u306e\u5fb9\u5e95\u3084\u60c5\u5831\u9023\u643a\u306e\u81ea\u52d5\u5316\u306a\u3069\u306b\u3088\u308a\u3001\u696d\u52d9\u751f\u7523\u6027\u3082\u98db\u8e8d\u7684\u306b\u5411\u4e0a\u3055\u305b\u7d9a\u3051\u3066\u3044\u307e\u3059\u30022021\u5e74\u304b\u3089\u306f\u6cd5\u4eba\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u3092\u672c\u683c\u7684\u306b\u30b9\u30bf\u30fc\u30c8\u3002Salesforce\u306f\u3001\u30d7\u30ed\u30b0\u30ea\u30c3\u30c8\u306b\u304a\u3051\u308b\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306a\u6cd5\u4eba\u55b6\u696d\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u3001\u91cd\u8981\u306a\u6226\u7565\u57fa\u76e4\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Salesforce\u3067\u6cd5\u4eba\u9867\u5ba2\u306e\u60c5\u5831\u3092\u96c6\u4e2d\u7ba1\u7406\u3059\u308b\u4e00\u65b9\u3067\u3001\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u578b\u306e\u7533\u3057\u8fbc\u307f\u30d5\u30a9\u30fc\u30e0\u3082\u3001Account Engagement\u306e\u30d5\u30a9\u30fc\u30e0\u3067\u4f5c\u6210\u3002Salesforce\u3092\u57fa\u76e4\u3068\u3057\u3066\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u3001\u793e\u54e1\u7814\u4fee\u3084\u80b2\u6210\u306a\u3069\u3001\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u5168\u3066\u63c3\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3088\u308a\u591a\u304f\u306eMA\u30c4\u30fc\u30eb\u5c0e\u5165\u52b9\u679c\u3092\u53c2\u8003\u306b\u3057\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/effect-of-marketing-automation\/#06\" target=\"_blank\" rel=\"noreferrer noopener\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u5c0e\u5165\u52b9\u679c\uff5c\u30e1\u30ea\u30c3\u30c8\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u81ea\u793e\u306b\u3042\u3063\u305fma\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3088\u3046\">\u81ea\u793e\u306b\u3042\u3063\u305fMA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3088\u3046<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3ea39b6e53&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3ea39b6e53\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-18508\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/01\/jp-ma-comparison-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 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