{"id":19717,"date":"2025-08-08T14:17:10","date_gmt":"2025-08-08T05:17:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=19717"},"modified":"2025-08-08T14:17:11","modified_gmt":"2025-08-08T05:17:11","slug":"jp-funnel-analysis","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-funnel-analysis\/","title":{"rendered":"\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3068\u306f\uff1f\u7a2e\u985e\u3084\u6d3b\u7528\u4f8b\u3001CVR\u6539\u5584\u624b\u9806\u3084\u52b9\u7387\u5316\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u3001CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306b\u81f3\u308b\u307e\u3067\u306e\u9867\u5ba2\u884c\u52d5\u3092\u5206\u89e3\u3057\u3066\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u79d1\u5b66\u7684\u306b\u7279\u5b9a\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u7a2e\u985e\u3084\u53e4\u3044\u3068\u8a00\u308f\u308c\u308b\u7406\u7531\u3001\u57fa\u672c\u7684\u306a\u624b\u9806\u3001\u6d3b\u7528\u4f8b\u3001\u52b9\u7387\u5316\u30c4\u30fc\u30eb\u307e\u3067\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u307e\u3067\u8aad\u3081\u3070\u3001\u8cb4\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u62b1\u3048\u308b\u672c\u5f53\u306e\u8ab2\u984c\u3092\u767a\u898b\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7684\u78ba\u306a\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div 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href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/b2b-marketing-3piece-set\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3068\u306f\" data-level=\"2\">\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3068\u306f<\/a><\/li><li><a href=\"#h-\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u7a2e\u985e\" data-level=\"2\">\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u7a2e\u985e<\/a><\/li><li><a href=\"#h-\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u53e4\u3044-\u5fc5\u8981\u306a\u7406\u7531\" data-level=\"2\">\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u53e4\u3044\uff1f\u5fc5\u8981\u306a\u7406\u7531<\/a><\/li><li><a 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data-level=\"2\">\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306e3\u3064\u306e\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#h-\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u9650\u754c\u3068crm-sfa\u9023\u643a\u306b\u3088\u308b\u89e3\u6c7a\u7b56\" data-level=\"2\">\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u9650\u754c\u3068CRM\/SFA\u9023\u643a\u306b\u3088\u308b\u89e3\u6c7a\u7b56<\/a><\/li><li><a href=\"#h-\u307e\u3068\u3081-\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3066cvr\u3092\u6539\u5584\u3057\u3088\u3046\" data-level=\"2\">\u307e\u3068\u3081\uff1a\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3066CVR\u3092\u6539\u5584\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3068\u306f\"><strong>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3068\u306f<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex 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srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-1.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u304c\u8a2d\u5b9a\u3057\u305fCV\u306b\u81f3\u308b\u307e\u3067\u306e\u9867\u5ba2\u884c\u52d5\u3092\u5206\u89e3\u3057\u3066\u3001CV\uff08\u203b\uff09\u306b\u3064\u306a\u304c\u308b\u884c\u52d5\u3084\u96e2\u8131\u306e\u8981\u56e0\u30fb\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/funnel\/\" target=\"_blank\" rel=\"noreferrer 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data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-2.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19737\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-2.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-2.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u306f\u3001\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3084\u696d\u754c\u306e\u7279\u6027\u306b\u3042\u308f\u305b\u3066\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u4f7f\u3044\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u3044\u304f\u3064\u304b\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3001\u56f3\u5f0f\u5316\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee3\u8868\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/li>\n\n\n\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb<\/li>\n\n\n\n<li>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/li>\n<\/ul>\n\n\n\n<p>\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u9078\u629e\u3057\u3066\u3001\u6b63\u3057\u304f\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\"><strong>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d92df334170&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d92df334170\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-1.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19738\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-1.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u5fc3\u7406\u5909\u5316\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6bb5\u968e\u7684\u306b\u793a\u3057\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002\u9867\u5ba2\u306e\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u3092\u3042\u3089\u308f\u3059AIDMA\u30e2\u30c7\u30eb\u304b\u3089\u767a\u5c55\u3055\u305b\u3066\u8a95\u751f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u753b\u50cf\u306e\u3088\u3046\u306b\u3001\u8a8d\u77e5\u304b\u3089\u884c\u52d5\u307e\u30675\u5206\u5272\u3059\u308b\u5834\u5408\u3082\u3042\u308c\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b4\u5206\u5272\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a8d\u77e5<\/li>\n\n\n\n<li>\u8208\u5473\u30fb\u95a2\u5fc3<\/li>\n\n\n\n<li>\u6bd4\u8f03\u30fb\u691c\u8a0e<\/li>\n\n\n\n<li>\u8cfc\u5165\u30fb\u7533\u3057\u8fbc\u307f<\/li>\n<\/ul>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u3044\u3048\u3070\u3001\u4e00\u822c\u7684\u306b\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u6307\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u306a\u6f0f\u6597\u306e\u5f62\u3092\u3057\u3066\u304a\u308a\u3001CV\u3092\u30b4\u30fc\u30eb\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u4f7f\u3063\u305f\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u306f\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u96e2\u8131\u7387\u3084\u79fb\u884c\u7387\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u884c\u52d5\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u7279\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-eyebrow\">\uff1c\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u304c\u9069\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\uff1e<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EC\u30b5\u30a4\u30c8\u306e\u8cfc\u5165\u7387\u3092\u6539\u5584\u3057\u305f\u3044<\/li>\n\n\n\n<li>BtoB\u30b5\u30a4\u30c8\u306e\u554f\u3044\u5408\u308f\u305b\u30fb\u8cc7\u6599\u8acb\u6c42\u306e\u6570\u3092\u5897\u3084\u3057\u305f\u3044<\/li>\n\n\n\n<li>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u305f\u3044<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9-\u30d5\u30a1\u30cd\u30eb\"><strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9<\/strong><strong><\/strong><strong>\u30d5\u30a1\u30cd\u30eb<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d92df335a09&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d92df335a09\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-2.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19768\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-2.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-2.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001CV\u3057\u305f\u3042\u3068\u306e\u9867\u5ba2\u884c\u52d5\u3092\u5206\u89e3\u3057\u305f\u56f3\u5f0f\u5316\u3057\u305f\u30d5\u30a1\u30cd\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u306e\u6d88\u8cbb\u884c\u52d5\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5f8c\u306b\u884c\u3046\u53e3\u30b3\u30df\u30fb\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u306e\u884c\u52d5\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u8cfc\u5165\u30fb\u5229\u7528\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7dcf\u52d9\u7701\u304c\u767a\u8868\u3057\u305f\u300cGDP\u306b\u73fe\u308c\u306a\u3044ICT\u306e\u793e\u4f1a\u7684\u539a\u751f\u3078\u306e\u8ca2\u732e\u306b\u95a2\u3059\u308b\u8abf\u67fb\u7814\u7a76\u300d\u3092\u898b\u308b\u3068\u3001\u5e74\u4ee3\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30ec\u30d3\u30e5\u30fc\u3092\u53c2\u8003\u306b\u5546\u54c1\u306e\u8cfc\u5165\u3092\u6c7a\u5b9a\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308b\u4eba\u306e\u5272\u5408\u304c\u9ad8\u3044\u3053\u3068\u304c\u9855\u8457\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d92df336724&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d92df336724\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-3.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19739\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-3.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-3.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-3.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-3.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.soumu.go.jp\/johotsusintokei\/linkdata\/h28_04_houkoku.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cGDP\u306b\u73fe\u308c\u306a\u3044ICT\u306e\u793e\u4f1a\u7684\u539a\u751f\u3078\u306e\u8ca2\u732e\u306b\u95a2\u3059\u308b\u8abf\u67fb\u7814\u7a76\u300d\uff08\u7dcf\u52d9\u7701\uff09<\/a><br>\uff082024\u5e7412\u670813\u65e5\u306b\u5229\u7528\uff09<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CV\u5f8c\u306e\u53ce\u76ca\u62e1\u5927\u304c\u898b\u8fbc\u3081\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306b\u6cbf\u3063\u305f\u65bd\u7b56\u306e\u5c55\u958b\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u306f\u3001\u7d99\u7d9a\u306b\u3064\u306a\u304c\u308b\u767a\u4fe1\u3084\u96e2\u8131\u7387\u304c\u9ad8\u3044\u30d5\u30a7\u30fc\u30ba\u3092\u5206\u6790\u3057\u3066\u3001\u3088\u308a\u826f\u8cea\u306a\u767a\u4fe1\u3092\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p 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id=\"h-aidma-\u30a2\u30a4\u30c9\u30de\"><strong>AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09<\/strong><\/h4>\n\n\n\n<p>AIDMA\u30e2\u30c7\u30eb\u3068\u306f\u3001\u9867\u5ba2\u306e\u6d88\u8cbb\u884c\u52d5\u3068\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u3092\u660e\u78ba\u5316\u3057\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u884c\u52d5\u3092\u6b21\u306e5\u3064\u306b\u5206\u3051\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u3001\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u6bb5\u968e<\/th><th>\u8aac\u660e<\/th><\/tr><\/thead><tbody><tr><td>Attention\uff08\u6ce8\u76ee\uff09<\/td><td>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3092\u77e5\u308b\u6bb5\u968e<\/td><\/tr><tr><td>Interest\uff08\u8208\u5473\uff09<\/td><td>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u62b1\u304f\u6bb5\u968e<\/td><\/tr><tr><td>Desire\uff08\u6b32\u6c42\uff09<\/td><td>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6b32\u3057\u3044\u3068\u611f\u3058\u308b\u6bb5\u968e<\/td><\/tr><tr><td>Memory\uff08\u8a18\u61b6\uff09<\/td><td>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a18\u61b6\u3059\u308b\u6bb5\u968e<\/td><\/tr><tr><td>Action\uff08\u884c\u52d5\uff09<\/td><td>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3084\u5951\u7d04\u306a\u3069\u306e\u884c\u52d5\u3092\u8d77\u3053\u3059\u6bb5\u968e<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u306a\u304a\u3001\u6642\u4ee3\u3084\u696d\u754c\u306b\u5408\u308f\u305b\u3066\u5909\u5bb9\u3057\u305f\u3055\u307e\u3056\u307e\u306a\u6d3e\u751f\u30e2\u30c7\u30eb\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AISAS<\/li>\n\n\n\n<li>AIDEES<\/li>\n\n\n\n<li>AISCEAS<\/li>\n\n\n\n<li>AMTUL<\/li>\n<\/ul>\n\n\n\n<p>\u81ea\u793e\u306b\u5408\u3063\u305f\u30e2\u30c7\u30eb\u3092\u9078\u5b9a\u3057\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-aisas-\u30a2\u30a4\u30b5\u30b9\"><strong>AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09<\/strong><\/h4>\n\n\n\n<p>AISAS\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u96fb\u901a\u304c\u8003\u6848\u3057\u305f\u30e2\u30c7\u30eb\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u5f8c\u306e\u73fe\u4ee3\u306b\u304a\u3051\u308b\u6d88\u8cbb\u884c\u52d5\u306b\u5bfe\u5fdc\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002AIDMA\u30e2\u30c7\u30eb\u304b\u3089\u6d3e\u751f\u3057\u3066\u751f\u307e\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>AISAS\u3067\u306f\u3001\u6d88\u8cbb\u884c\u52d5\u3092\u6b21\u306e5\u3064\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u6bb5\u968e<\/th><th>\u8aac\u660e<\/th><\/tr><\/thead><tbody><tr><td>Attention\uff08\u8a8d\u77e5\uff09<\/td><td>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3092\u77e5\u308b\u6bb5\u968e<\/td><\/tr><tr><td>Interest\uff08\u8208\u5473\uff09<\/td><td>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u62b1\u304f\u6bb5\u968e<\/td><\/tr><tr><td><strong>Search\uff08\u691c\u7d22\uff09<\/strong><\/td><td><strong>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u304f\u8abf\u3079\u308b\u6bb5\u968e<\/strong><\/td><\/tr><tr><td>Action\uff08\u884c\u52d5\uff09<\/td><td>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3084\u5951\u7d04\u306a\u3069\u306e\u884c\u52d5\u3092\u8d77\u3053\u3059\u6bb5\u968e<\/td><\/tr><tr><td><strong>Share\uff08\u5171\u6709\uff09<\/strong><\/td><td><strong>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308b\u4f53\u9a13\u3092\u4ed6\u8005\u306b\u5171\u6709\u3059\u308b\u6bb5\u968e<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u3092\u884c\u3046BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001AISAS\u306e\u3088\u3046\u306b\u73fe\u4ee3\u306e\u6d88\u8cbb\u30e2\u30c7\u30eb\u306b\u6cbf\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u307b\u3046\u304c\u3001\u5206\u6790\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-aarrr\u30e2\u30c7\u30eb-\u30a2\u30fc\u30e2\u30c7\u30eb\">AARRR\u30e2\u30c7\u30eb\uff08\u30a2\u30fc\u30e2\u30c7\u30eb\uff09<\/h4>\n\n\n\n<p>AARRR\uff08\u30a2\u30fc\uff09\u30e2\u30c7\u30eb\u306f\u3001\u7279\u306bSaaS\u30d3\u30b8\u30cd\u30b9\u3084\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3067\u983b\u7e41\u306b\u7528\u3044\u3089\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304b\u3089\u53ce\u76ca\u5316\u307e\u3067\u306e5\u3064\u306e\u6bb5\u968e\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u6bb5\u968e<\/th><th>\u8aac\u660e<\/th><\/tr><\/thead><tbody><tr><td>Acquisition\uff08\u7372\u5f97\uff09<\/td><td>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u3069\u306e\u3088\u3046\u306b\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3078\u547c\u3073\u8fbc\u3081\u305f\u304b\u3001\u305d\u306e\u7d4c\u8def\u3084\u4eba\u6570\u3092\u5206\u6790\u3059\u308b\u6bb5\u968e\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u81ea\u7136\u691c\u7d22\u3084Web\u5e83\u544a\u3001SNS\u7d4c\u7531\u3067\u306e\u65b0\u898f\u8a2a\u554f\u306a\u3069\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>Activation\uff08\u5229\u7528\u958b\u59cb\uff09\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000<\/td><td>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u306e\u4e3b\u8981\u306a\u6a5f\u80fd\u3092\u4f7f\u3044\u59cb\u3081\u3001\u305d\u306e\u4fa1\u5024\u3092\u521d\u3081\u3066\u5b9f\u611f\u3057\u305f\u304b\u3092\u898b\u308b\u6bb5\u968e\u3067\u3059\u3002\u300c\u30a2\u30cf\u4f53\u9a13\u300d\u3068\u3082\u547c\u3070\u308c\u3001\u305f\u3068\u3048\u3070\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3078\u306e\u767b\u9332\u3084\u521d\u56de\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u306e\u5b8c\u4e86\u306a\u3069\u304c\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u4f53\u9a13\u304c\u3001\u305d\u306e\u5f8c\u306e\u7d99\u7d9a\u5229\u7528\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>Retention\uff08\u7d99\u7d9a\uff09<\/td><td>\u4e00\u5ea6\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u305d\u306e\u5f8c\u3082\u7d99\u7d9a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u7d9a\u3051\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u6bb5\u968e\u3067\u3059\u3002\u7fcc\u6708\u306e\u518d\u8a2a\u554f\u7387\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u5229\u7528\u7387\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c8\uff09\u306a\u3069\u304c\u5177\u4f53\u7684\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>Referral\uff08\u7d39\u4ecb\uff09<\/td><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u306e\u6e80\u8db3\u5ea6\u306e\u9ad8\u3055\u304b\u3089\u3001\u53cb\u4eba\u3084\u540c\u50da\u306a\u3069\u306b\u81ea\u767a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u6bb5\u968e\u3067\u3059\u3002\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u767b\u9332\u3084\u3001\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5229\u7528\u306a\u3069\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>Revenue\uff08\u53ce\u76ca\uff09<\/td><td>\u6700\u7d42\u7684\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4e00\u9023\u306e\u884c\u52d5\u304c\u53ce\u76ca\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u6bb5\u968e\u3067\u3059\u3002\u7121\u6599\u30d7\u30e9\u30f3\u304b\u3089\u6709\u6599\u30d7\u30e9\u30f3\u3078\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306a\u3069\u304c\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>AARRR\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u308c\u30895\u3064\u306e\u6bb5\u968e\u304c\u72ec\u7acb\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e92\u3044\u306b\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306eSaaS\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u4e00\u5ea6\u304d\u308a\u306e\u300c\u7372\u5f97\u300d\u3084\u300c\u53ce\u76ca\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304c\u4fa1\u5024\u3092\u611f\u3058\u3066\u4f7f\u3044\u7d9a\u3051\u308b\u300c\u7d99\u7d9a\uff08Retention\uff09\u300d\u3053\u305d\u304c\u3001\u5b89\u5b9a\u3057\u305f\u6210\u9577\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-\u5404\u6bb5\u968e\u306e\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b\"><strong>3.\u5404\u6bb5\u968e\u306e\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u6b21\u306f\u3001\u5404\u6bb5\u968e\u306e\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578bSaaS\u306e\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff08SFA\uff09\u3092\u8ca9\u58f2\u3059\u308bBtoB\u4f01\u696d\u306e\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6bb5\u968e<\/th><th>\u6f5c\u5728\u9867\u5ba2\u6570<\/th><th>\u6b21\u6bb5\u968e\u3078\u306e\u79fb\u884c\u7387<\/th><th>\u96e2\u8131\u7387<\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5<\/td><td>10,000<\/td><td>50%<\/td><td>50%<\/td><\/tr><tr><td>\u8208\u5473<\/td><td>5,000<\/td><td>40%<\/td><td>60%<\/td><\/tr><tr><td>\u691c\u8a0e<\/td><td>2,000<\/td><td>30%<\/td><td>70%<\/td><\/tr><tr><td>\u884c\u52d5<\/td><td>600<\/td><td>50%<\/td><td>50%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u6bb5\u968e\u3067\u9867\u5ba2\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u304c\u4e00\u76ee\u3067\u308f\u304b\u308a\u3001\u6539\u5584\u7b56\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u624b\u4f5c\u696d\u3067\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u30fb\u5206\u6790\u3059\u308b\u3068\u81a8\u5927\u306a\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/business-intelligence-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">BI\u30c4\u30fc\u30eb<\/a>\uff08\u203b\uff09\u3084<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-ma\/\" target=\"_blank\" rel=\"noreferrer noopener\">MA\u30c4\u30fc\u30eb<\/a>\uff08\u203b2\uff09\u306a\u3069\u3067\u52b9\u7387\u5316\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u203b BI\u30c4\u30fc\u30eb\u3068\u306f\u3001\u8907\u6570\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3059\u308b\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb<br>\u203b2 \u30ea\u30fc\u30c9\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u53ce\u96c6\u30fb\u84c4\u7a4d\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30c4\u30fc\u30eb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-\u30dc\u30c8\u30eb\u30cd\u30c3\u30af-\u3092\u7279\u5b9a\u3059\u308b\">4.\u300c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u300d\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p>\u8a08\u6e2c\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u30d5\u30a7\u30fc\u30ba\u9593\u306e\u96e2\u8131\u7387\u304c\u7a81\u51fa\u3057\u3066\u9ad8\u3044\u7b87\u6240\u3001\u3064\u307e\u308a\u300c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u300d\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u3053\u304c\u3001\u6539\u5584\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u6700\u3082\u5927\u304d\u3044\u3001\u6700\u512a\u5148\u3067\u5bfe\u51e6\u3059\u3079\u304d\u8ab2\u984c\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u5206\u6790\u306e\u7d50\u679c\u3001100\u4eba\u304c\u30ab\u30fc\u30c8\u3078\u6295\u5165\u3057\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u7d9a\u304f\u300c\u8cfc\u5165\u8005\u60c5\u5831\u5165\u529b\u300d\u3078\u9032\u3093\u3060\u30e6\u30fc\u30b6\u30fc\u304c30\u4eba\u3060\u3063\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u96e2\u8131\u7387\u304c70%\u3068\u3001\u4ed6\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u6bd4\u3079\u3066\u6975\u7aef\u306b\u9ad8\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u305f\u3089\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306f\u300c\u30ab\u30fc\u30c8\u304b\u3089\u8cfc\u5165\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u9077\u79fb\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-\u5206\u6790\u7d50\u679c\u304b\u3089\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3059\u308b\"><strong>5.\u5206\u6790\u7d50\u679c\u304b\u3089\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u96e2\u8131\u306e\u539f\u56e0\u306b\u3064\u3044\u3066\u4eee\u8aac\u3092\u7acb\u3066\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u5148\u307b\u3069\u306e\u4f8b\u3067\u306f\u3001\u691c\u8a0e\u306e\u6bb5\u968e\u3067\u3082\u3063\u3068\u3082\u96e2\u8131\u7387\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u306e\u6bb5\u968e\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u306e\u7d50\u679c\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u5229\u7528\u3057\u305f\u3082\u306e\u306e\u3001\u672c\u767b\u9332\u306b\u8e0f\u307f\u5207\u308c\u3066\u3044\u306a\u3044\u5b9f\u614b\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u96e2\u8131\u539f\u56e0\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u8a2d\u5b9a\u3084\u5229\u7528\u304c\u8907\u96d1\u3067\u308f\u304b\u308a\u306b\u304f\u3044<\/li>\n\n\n\n<li>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u304c\u5341\u5206\u306b\u4f1d\u308f\u3063\u3066\u3044\u306a\u3044<\/li>\n\n\n\n<li>\u7af6\u5408\u88fd\u54c1\u3068\u306e\u9055\u3044\u304c\u308f\u304b\u3089\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u96e2\u8131\u539f\u56e0\u306e\u4eee\u8aac\u3092\u7acb\u3066\u305f\u3089\u3001\u305d\u308c\u305e\u308c\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u3092\u8b1b\u3058\u3001\u691c\u8a3c\u3092\u884c\u3044\u307e\u3059\u3002\u305d\u306e\u5f8c\u306f\u3001\u5b9a\u671f\u7684\u306b\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001CVR\u304c\u6539\u5584\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u6d3b\u7528\u4f8b\"><strong>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u6d3b\u7528\u4f8b<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d92df33ef98&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d92df33ef98\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-5.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19744\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-5.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-5.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-5.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-5.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BtoB\u306b\u304a\u3051\u308b\u55b6\u696d\u6d3b\u52d5\u306e\u5206\u6790<\/li>\n\n\n\n<li>EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790<\/li>\n\n\n\n<li>SaaS\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-btob\u306b\u304a\u3051\u308b\u55b6\u696d\u6d3b\u52d5\u306e\u5206\u6790\"><strong>BtoB\u306b\u304a\u3051\u308b\u55b6\u696d\u6d3b\u52d5\u306e\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>BtoB\u306b\u304a\u3051\u308b\u55b6\u696d\u6d3b\u52d5\u306b\u3042\u308a\u304c\u3061\u306a\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306f\u300c\u5546\u8ac7\u4ef6\u6570\u306f\u591a\u3044\u306e\u306b\u3001\u53d7\u6ce8\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u30b1\u30fc\u30b9\u300d\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-eyebrow\"><strong>\uff1c\u7279\u5b9a\u3057\u305f\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\uff1e<\/strong><\/p>\n\n\n\n<p>\u5546\u8ac7\u4ef6\u6570\u306f\u4e00\u5b9a\u6570\u78ba\u4fdd\u3067\u304d\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6210\u7d04\u7387\u304c10\uff05\u672a\u6e80\u3068\u6975\u7aef\u306b\u4f4e\u3044\u72b6\u614b\u304c\u7d9a\u3044\u3066\u3044\u308b<\/p>\n\n\n\n<p class=\"is-style-eyebrow\"><strong>\uff1c\u8003\u3048\u3089\u308c\u308b\u539f\u56e0\uff08\u4eee\u8aac\uff09\uff1e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u8ac7\u76f8\u624b\u306e\u610f\u601d\u6c7a\u5b9a\u6a29\u304c\u306a\u304f\u3001\u6700\u7d42\u5224\u65ad\u8005\u3078\u306e\u63d0\u6848\u306b\u81f3\u3063\u3066\u3044\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\uff1f<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u8ab2\u984c\u306b\u5408\u3063\u305f\u63d0\u6848\u304c\u3067\u304d\u3066\u304a\u3089\u305a\u3001\u6c4e\u7528\u7684\u306a\u8cc7\u6599\u306e\u307f\u3067\u81e8\u3093\u3067\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\uff1f<\/li>\n\n\n\n<li>\u4ed6\u793e\u3068\u6bd4\u8f03\u3055\u308c\u305f\u969b\u306b\u3001\u5dee\u5225\u5316\u8981\u7d20\u3084\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u304c\u660e\u78ba\u3067\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-eyebrow\"><strong>\uff1c\u5177\u4f53\u7684\u306a\u6539\u5584\u30d7\u30e9\u30f3\uff1e<\/strong><\/p>\n\n\n\n<ul 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\/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u6b21\u306e2\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u7559\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b<\/li>\n\n\n\n<li>\u30c4\u30fc\u30eb\u30fbAI\u306b\u3088\u308b\u52b9\u7387\u5316\u3092\u884c\u3046<\/li>\n<\/ul>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u52b9\u679c\u3092\u9ad8\u3081\u3066\u3001\u7684\u78ba\u306a\u6539\u5584\u7b56\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b<\/strong><\/h3>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u306f\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u9053\u306e\u308a\u3092\u53ef\u8996\u5316\u3057\u305f<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/customer-journey-map\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<\/a>\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3067\u306f\u3001\u9867\u5ba2\u884c\u52d5\u3060\u3051\u3067\u306f\u306a\u304f\u5fc3\u7406\u3082\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u7406\u89e3\u304c\u6df1\u307e\u308b\u305f\u3081\u3001\u3088\u308a\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u6539\u5584\u7b56\u3092\u69cb\u7bc9\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30c4\u30fc\u30eb-ai\u306b\u3088\u308b\u52b9\u7387\u5316\u3092\u884c\u3046\"><strong>\u30c4\u30fc\u30eb\u30fbAI\u306b\u3088\u308b\u52b9\u7387\u5316\u3092\u884c\u3046<\/strong><\/h3>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u30c4\u30fc\u30eb\u3084AI\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u52b9\u7387\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u624b\u4f5c\u696d\u306b\u3088\u308b\u30c7\u30fc\u30bf\u5206\u6790\u306f\u624b\u9593\u3068\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u8fc5\u901f\u306a\u6539\u5584\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u305d\u306e\u9593\u306b\u523b\u3005\u3068\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u304c\u5909\u5316\u3059\u308b\u3053\u3068\u3082\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e38\u6642\u3001\u81ea\u52d5\u3067\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u53ef\u8996\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5206\u6790\u904e\u7a0b\u3092\u7701\u7565\u3057\u3066\u3001\u6539\u5584\u7b56\u306e\u7acb\u6848\u30fb\u5b9f\u884c\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6ce8\u3050\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u52b9\u7387\u5316\u3059\u308b\u30c4\u30fc\u30eb\"><strong>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u52b9\u7387\u5316\u3059\u308b\u30c4\u30fc\u30eb<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d92df345ab6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d92df345ab6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-7.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19746\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-7.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-7.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-7.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_H2-7.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tableau\uff08\u30bf\u30d6\u30ed\u30fc\uff09<\/li>\n\n\n\n<li>Salesforce\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff09<\/li>\n\n\n\n<li>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u81ea\u793e\u306b\u3068\u3063\u3066\u4f7f\u3044\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3042\u308b\u305f\u3081\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3067\u4f7f\u7528\u611f\u3084\u6a5f\u80fd\u3092\u8a66\u3057\u3066\u304b\u3089\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tableau-\u30bf\u30d6\u30ed\u30fc\"><strong>Tableau\uff08\u30bf\u30d6\u30ed\u30fc\uff09<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d92df3471d6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d92df3471d6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-5.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19747\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-5.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-5.jpg?w=300&amp;h=90 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-5.jpg?w=768&amp;h=230 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-5.jpg?w=150&amp;h=45 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u300e<a href=\"https:\/\/www.tableau.com\/ja-jp\">Tableau<\/a>\u300f\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u3068\u5206\u6790\u3092\u76f4\u611f\u7684\u306b\u884c\u3048\u308bBI\u30c4\u30fc\u30eb\u3067\u3059\u3002\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u306e\u7d71\u5408\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u62bd\u51fa\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300eTableau\u300f\u306f\u3001\u5404\u6bb5\u968e\u306eCV\u7387\u3084\u96e2\u8131\u7387\u3092\u8996\u899a\u7684\u306b\u8868\u793a\u3059\u308b\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u7279\u5b9a\u3084\u6539\u5584\u7b56\u306e\u7b56\u5b9a\u306b\u6d3b\u7528\u304c\u53ef\u80fd\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u307b\u304b\u306b\u3082\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u4fc3\u9032\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3067\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tableau.com\/ja-jp\/products\/trial?d=blog-body-cta-text1\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 \u300eTableau\u300f\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u8a66\u3057\u3066\u307f\u308b<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-salesforce-\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\"><strong>Salesforce\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff09<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d92df348799&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d92df348799\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-6.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19748\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-6.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-6.jpg?w=300&amp;h=90 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-6.jpg?w=768&amp;h=230 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-6.jpg?w=150&amp;h=45 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/products\/what-is-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>\u300f\u306f\u3001\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306eCRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3067\u3001\u5206\u6563\u3057\u304c\u3061\u306a\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u696d\u52d9\u52b9\u7387\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30d5\u30a1\u30cd\u30eb\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u6210\u7d04\u307e\u3067\u306e\u5404\u6bb5\u968e\u30b8\u3092\u53ef\u8996\u5316\u3057\u305f\u3046\u3048\u3067\u3001CV\u7387\u3084\u96e2\u8131\u7387\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u6d88\u8cbb\u884c\u52d5\u306b\u304a\u3051\u308b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u8fc5\u901f\u306b\u628a\u63e1\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u5c0e\u5165\u3059\u308c\u3070\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u4ee5\u5916\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3082\u52b9\u7387\u5316\u3055\u308c\u3001\u5168\u4f53\u7684\u306a\u696d\u52d9\u52b9\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u3092\u5b9f\u969b\u306b\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/signup\/freetrial-sales-ee\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 \u300eSalesforce\u300f\u306e30\u65e5\u9593\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u8a66\u3057\u3066\u307f\u308b<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9-ga4\"><strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d92df349f39&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d92df349f39\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-7.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-19750\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-7.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-7.jpg?w=300&amp;h=90 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-7.jpg?w=768&amp;h=230 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/jp-funnel-analysis_Creative-7.jpg?w=150&amp;h=45 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Google 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id=\"h-\u5206\u6790\u306b\u6e80\u8db3\u305b\u305a-\u5b9f\u884c\u306b\u79fb\u3059\">\u5206\u6790\u306b\u6e80\u8db3\u305b\u305a\u3001\u5b9f\u884c\u306b\u79fb\u3059<\/h3>\n\n\n\n<p>\u304d\u308c\u3044\u306a\u30b0\u30e9\u30d5\u3092\u4f5c\u6210\u3057\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u305f\u3060\u3051\u3067\u6e80\u8db3\u3057\u3066\u3057\u307e\u3044\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7e4b\u304c\u3089\u306a\u3044\u30b1\u30fc\u30b9\u304c\u5f8c\u3092\u7d76\u3061\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u3042\u304f\u307e\u3067\u300c\u8ab2\u984c\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u300d\u3067\u3042\u308a\u3001\u76ee\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u5206\u6790\u7d50\u679c\u304b\u3089\u7acb\u3066\u305f\u4eee\u8aac\u3092\u3082\u3068\u306b\u6539\u5584\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u518d\u3073\u30c7\u30fc\u30bf\u3067\u691c\u8a3c\u3059\u308b\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u90e8\u5206\u6700\u9069\u5316\u3067\u306f\u306a\u304f\u5168\u4f53\u306e\u6210\u679c\u3092\u8ffd\u3046\">\u90e8\u5206\u6700\u9069\u5316\u3067\u306f\u306a\u304f\u5168\u4f53\u306e\u6210\u679c\u3092\u8ffd\u3046<\/h3>\n\n\n\n<p>\u7279\u5b9a\u306e\u30d5\u30a7\u30fc\u30ba\u306e\u96e2\u8131\u7387\u6539\u5584\u306b\u96c6\u4e2d\u3057\u3059\u304e\u308b\u3042\u307e\u308a\u3001\u5168\u4f53\u306e\u6210\u679c\uff08KGI\uff09\u3092\u898b\u5931\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u9805\u76ee\u3092\u6975\u7aef\u306b\u6e1b\u3089\u3057\u3066\u901a\u904e\u7387\u306f\u6539\u5584\u3057\u305f\u304c\u3001\u5f97\u3089\u308c\u308b\u60c5\u5831\u304c\u5c11\u306a\u304f\u306a\u308a\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u4f4e\u4e0b\u3057\u3066\u5546\u8ac7\u5316\u7387\u306f\u304b\u3048\u3063\u3066\u60aa\u5316\u3057\u305f\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e38\u306b\u6700\u7d42\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3001\u5404\u6307\u6a19\uff08KPI\uff09\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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class=\"wp-block-heading\" id=\"h-\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u9650\u754c\u3068crm-sfa\u9023\u643a\u306b\u3088\u308b\u89e3\u6c7a\u7b56\">\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306e\u9650\u754c\u3068CRM\/SFA\u9023\u643a\u306b\u3088\u308b\u89e3\u6c7a\u7b56<\/h2>\n\n\n\n<p>Google 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class=\"wp-block-heading\" id=\"h-\u306a\u305c-\u5206\u65ad\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u306f\u4e0d\u5341\u5206\u306a\u306e\u304b\">\u306a\u305c\u3001\u5206\u65ad\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u306f\u4e0d\u5341\u5206\u306a\u306e\u304b<\/h3>\n\n\n\n<p>\u591a\u304f\u306e\u4f01\u696d\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306fMA\u30c4\u30fc\u30eb\u3092\u3001\u55b6\u696d\u90e8\u9580\u306fSFA\/CRM\u30c4\u30fc\u30eb\u3092\u305d\u308c\u305e\u308c\u72ec\u7acb\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u72b6\u614b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u975e\u52b9\u7387\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u6a5f\u4f1a\u640d\u5931<\/td><td>Web\u30b5\u30a4\u30c8\u3067\u7279\u5b9a\u306e\u6599\u91d1\u30da\u30fc\u30b8\u3092\u4f55\u5ea6\u3082\u898b\u3066\u3044\u308b\u300c\u30db\u30c3\u30c8\u306a\u898b\u8fbc\u307f\u5ba2\u300d\u306e\u5b58\u5728\u3092\u3001\u55b6\u696d\u90e8\u9580\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u305a\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u9045\u308c\u3066\u3057\u307e\u3046<\/td><\/tr><tr><td>\u9867\u5ba2\u4f53\u9a13\u306e\u4f4e\u4e0b\u3000\u3000\u3000\u3000<\/td><td>Web\u30b5\u30a4\u30c8\u304b\u3089\u96e2\u8131\u3057\u305f\u3070\u304b\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3001\u4e8b\u60c5\u3092\u77e5\u3089\u306a\u3044\u55b6\u696d\u62c5\u5f53\u8005\u304c\u7684\u5916\u308c\u306a\u96fb\u8a71\u3092\u304b\u3051\u3066\u3057\u307e\u3044\u3001\u4e0d\u4fe1\u611f\u3092\u4e0e\u3048\u3066\u3057\u307e\u3046<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u90e8\u9580\u3054\u3068\u306b\u30c7\u30fc\u30bf\u304c\u5206\u65ad\u3055\u308c\u305f\u307e\u307e\u3067\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u771f\u306e\u6e29\u5ea6\u611f\u3092\u6349\u3048\u304d\u308c\u305a\u3001\u8cb4\u91cd\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u4e0a\u306e\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u306f\u3001\u3042\u304f\u307e\u3067\u9867\u5ba2\u7406\u89e3\u306e\u5165\u308a\u53e3\u306b\u3059\u304e\u307e\u305b\u3093\u3002\u771f\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u70b9\u5728\u3059\u308b\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u3001\u9867\u5ba2\u306e\u5168\u4f53\u50cf\u3001\u3064\u307e\u308a\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u300d\u3092\u4fef\u77b0\u3057\u3066\u5206\u6790\u3059\u308b\u8996\u70b9\u3078\u3068\u30b7\u30d5\u30c8\u3059\u308b\u3053\u3068\u304c\u3001\u4eca\u307e\u3055\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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href=\"https:\/\/www.tableau.com\/ja-jp\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>\u300f \u3084\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/products\/what-is-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>\u300f\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306a\u3089\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u53ef\u8996\u5316\u306e\u81ea\u52d5\u5316\u306b\u3088\u3063\u3066\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002\u5206\u6790\u3092\u8fc5\u901f\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001CVR\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u5206\u6790\u624b\u6cd5\u3084\u65bd\u7b56\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u306e\u8cc7\u6599\u3092\u8aad\u3093\u3067\u3001\u3055\u3089\u306a\u308bCVR\u6539\u5584\u306b\u53d6\u308a\u7d44\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u8cc7\u65993\u70b9\u30bb\u30c3\u30c8<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u304a\u3059\u3059\u3081\u306e\u8cc7\u65993\u3064\u3092\u30bb\u30c3\u30c8\u306b\u3057\u307e\u3057\u305f\u30023\u70b9\u307e\u3068\u3081\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u9802\u3051\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" 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