{"id":20439,"date":"2025-10-02T08:25:54","date_gmt":"2025-10-01T23:25:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20439"},"modified":"2025-10-02T08:29:18","modified_gmt":"2025-10-01T23:29:18","slug":"jp-potential-customers","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-potential-customers\/","title":{"rendered":"\u6f5c\u5728\u9867\u5ba2\u3068\u306f\uff1f\u898b\u8fbc\u307f\u9867\u5ba2\u30fb\u9855\u5728\u9867\u5ba2\u3068\u306e\u9055\u3044\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u7c21\u5358\u306b\u89e3\u8aac"},"content":{"rendered":"\n<p>\u6f5c\u5728\u9867\u5ba2\u3068\u306f\u3001\u73fe\u6642\u70b9\u3067\u306f\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u3082\u306e\u306e\u3001\u5c06\u6765\u7684\u306b\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u9867\u5ba2\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u3092\u6b63\u3057\u304f\u6349\u3048\u3001\u9069\u5207\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u306f\u3001\u58f2\u4e0a\u62e1\u5927\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u767a\u5c55\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u6982\u5ff5\u3084\u898b\u8fbc\u307f\u9867\u5ba2\u30fb\u9855\u5728\u9867\u5ba2\u3068\u306e\u9055\u3044\u3001\u767a\u6398\u30fb\u80b2\u6210\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u6700\u5f8c\u307e\u3067\u8aad\u3081\u3070\u3001\u8cb4\u793e\u306e\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306e\u3001\u6b21\u306e\u4e00\u624b\u304c\u898b\u3064\u304b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div 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href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/b2b-marketing-3piece-set\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=768&amp;h=432 768w, 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data-level=\"2\">\u9855\u5728\u9867\u5ba2\u3068\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#h-\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\" data-level=\"2\">\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\" data-level=\"2\">\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b5\u3064\u306e\u624b\u6cd5\" data-level=\"2\">\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b5\u3064\u306e\u624b\u6cd5<\/a><\/li><li><a href=\"#h-\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u969b\u306e\u30b3\u30c4\" data-level=\"2\">\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u969b\u306e\u30b3\u30c4<\/a><\/li><li><a href=\"#h-\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6700\u9069\u306a3\u3064\u306e\u30c4\u30fc\u30eb\" data-level=\"2\">\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6700\u9069\u306a3\u3064\u306e\u30c4\u30fc\u30eb<\/a><\/li><li><a href=\"#h-\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u6f5c\u5728\u9867\u5ba2\u3092\u767a\u898b\u3059\u308b\u306a\u3089ai\u6d3b\u7528\u3082\u6709\u52b9\" data-level=\"2\">\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u6f5c\u5728\u9867\u5ba2\u3092\u767a\u898b\u3059\u308b\u306a\u3089AI\u6d3b\u7528\u3082\u6709\u52b9<\/a><\/li><li><a href=\"#h-\u6f5c\u5728\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u969b\u306e2\u3064\u306e\u6ce8\u610f\u70b9\" data-level=\"2\">\u6f5c\u5728\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u969b\u306e2\u3064\u306e\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#h-\u6f5c\u5728\u9867\u5ba2\u3092\u628a\u63e1\u3057\u3066\u7684\u78ba\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3088\u3046\" data-level=\"2\">\u6f5c\u5728\u9867\u5ba2\u3092\u628a\u63e1\u3057\u3066\u7684\u78ba\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6f5c\u5728\u9867\u5ba2\u3068\u306f-\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u898b\u8fbc\u307f\u9867\u5ba2\"><strong>\u6f5c\u5728\u9867\u5ba2\u3068\u306f\u300c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u300d<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0eab056993&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0eab056993\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-1.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20448\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-1.jpg 1000w, 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\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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is-style-regular\"><table><tbody><tr><td><strong>\u6f5c\u5728\u9867\u5ba2<\/strong><\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2<\/td><\/tr><tr><td><strong>\u9855\u5728\u9867\u5ba2<\/strong><\/td><td>\u660e\u78ba\u306a\u8ab2\u984c\u3068\u89e3\u6c7a\u3059\u308b\u624b\u6bb5\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u9867\u5ba2<\/td><\/tr><tr><td><strong>\u898b\u8fbc\u307f\u9867\u5ba2<\/strong><\/td><td>\u5c06\u6765\u9867\u5ba2\u306b\u306a\u308a\u3046\u308b\u30ea\u30fc\u30c9<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u9855\u5728\u9867\u5ba2\u3068\u306f-\u60a9\u307f\u3084\u89e3\u6c7a\u65b9\u6cd5\u304c\u9855\u5728\u5316\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\"><strong>\u9855\u5728\u9867\u5ba2\u3068\u306f\u300c\u60a9\u307f\u3084\u89e3\u6c7a\u65b9\u6cd5\u304c\u9855\u5728\u5316\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u300d<\/strong><\/h3>\n\n\n\n<p>\u9855\u5728\u9867\u5ba2\u306f\u3001\u660e\u78ba\u306a\u60a9\u307f\u3084\u89e3\u6c7a\u65b9\u6cd5\u3092\u8a8d\u77e5\u3057\u3066\u3044\u308b\u9867\u5ba2\u3067\u3059\u3002\u30cb\u30fc\u30ba\u304c\u3059\u3067\u306b\u9855\u5728\u5316\u3057\u3066\u304a\u308a\u3001\u89e3\u6c7a\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u306f\u3058\u3081\u3066\u3044\u308b\u6bb5\u968e\u3092\u3055\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u95a2\u5fc3\u304c\u3042\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3048\u3070\u3001\u81ea\u793e\u306b\u8208\u5473\u3092\u3082\u3063\u3066\u3082\u3089\u3044\u3084\u3059\u3044\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002\u9855\u5728\u9867\u5ba2\u306b\u306f\u3001\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u305f\u969b\u306e\u512a\u4f4d\u6027\u3084\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306f-\u5c06\u6765\u9867\u5ba2\u306b\u306a\u308a\u3046\u308b\u30ea\u30fc\u30c9\"><strong>\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306f\u300c\u5c06\u6765\u9867\u5ba2\u306b\u306a\u308a\u3046\u308b\u30ea\u30fc\u30c9\u300d<\/strong><\/h3>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306f\u3001\u5c06\u6765\u7684\u306b\u9867\u5ba2\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u30ea\u30fc\u30c9\u3092\u3055\u3057\u3001\u300c\u6f5c\u5728\u9867\u5ba2\u300d\u3068\u300c\u9855\u5728\u9867\u5ba2\u300d\u3092\u542b\u307f\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u3072\u3068\u3064\u3067\u3042\u308bAISAS\u306e\u6cd5\u5247\u3067\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4ee5\u4e0b\u306e5\u3064\u306e\u6bb5\u968e\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>AISAS\u306e\u6cd5\u5247<\/th><th>\u7279\u5fb4<\/th><\/tr><\/thead><tbody><tr><td>Attention\uff08\u6ce8\u610f\uff09<\/td><td>\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308b<\/td><\/tr><tr><td>Interest\uff08\u8208\u5473\uff09<\/td><td>\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u3082\u3064<\/td><\/tr><tr><td>Search\uff08\u691c\u7d22\uff09<\/td><td>\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u60c5\u5831\u53ce\u96c6\u3092\u3059\u308b<\/td><\/tr><tr><td>Action\uff08\u884c\u52d5\uff09<\/td><td>\u9867\u5ba2\u304c\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u306a\u3069\u306e\u884c\u52d5\u3092\u8d77\u3053\u3059<\/td><\/tr><tr><td>Share\uff08\u5171\u6709\uff09<\/td><td>\u9867\u5ba2\u304c\u8cfc\u5165\u5f8c\u306b\u305d\u306e\u7d4c\u9a13\u3092\u4ed6\u8005\u3068\u5171\u6709\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6700\u521d\u306e2\u6bb5\u968e\u3067\u3042\u308b\u300cAttention\u300d\u3068\u300cInterest\u300d\u306f\u6f5c\u5728\u9867\u5ba2\u306b\u8a72\u5f53\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u95a2\u5fc3\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u8cfc\u5165\u306b\u306f\u307e\u3060\u8ddd\u96e2\u304c\u3042\u308b\u72b6\u614b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u300cSearch\u300d\u3068\u300cAction\u300d\u306f\u9855\u5728\u9867\u5ba2\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u95a2\u5fc3\u304c\u975e\u5e38\u306b\u9ad8\u304f\u3001\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u691c\u8a0e\u3084\u8cfc\u5165\u306e\u5177\u4f53\u7684\u306a\u8a08\u753b\u3092\u9032\u3081\u3066\u3044\u308b\u72b6\u614b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u3069\u306e\u6bb5\u968e\u306b\u3044\u308b\u304b\u306e\u5224\u65ad\u306f\u4f01\u696d\u3054\u3068\u306b\u7570\u306a\u308b\u3082\u306e\u306e\u3001\u3053\u308c\u3089\u306e\u6bb5\u968e\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3078\u306e\u30ab\u30ae\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-lead\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u3067\u306e\u610f\u5473\u30fb\u7a2e\u985e\u304b\u3089\u7372\u5f97\u65b9\u6cd5\u3068\u80b2\u3066\u65b9\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\"><strong>\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0eab05900f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0eab05900f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-3.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20451\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-3.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-3.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-3.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-3.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3042\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u9855\u5728\u9867\u5ba2\u3088\u308a\u3082\u7af6\u5408\u304c\u5c11\u306a\u3044<\/li>\n\n\n\n<li>\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u628a\u63e1\u3057\u3066\u3001\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3042\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3042\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9867\u5ba2\u306e\u8208\u5473\u3084\u95a2\u5fc3\u306b\u5fdc\u3058\u305f\u67d4\u8edf\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u53ef\u80fd\u3067\u3059\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u306e\u77e5\u8b58\u304c\u5c11\u306a\u3044\u6f5c\u5728\u9867\u5ba2\u306b\u3082\u3001\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u610f\u6b32\u306b\u3042\u308f\u305b\u305f\u63d0\u6848\u3084\u55b6\u696d\u304c\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u95a2\u5fc3\u5ea6\u304c\u4f4e\u3044\u6f5c\u5728\u9867\u5ba2\u306b\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u6559\u80b2\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u5f90\u3005\u306b\u95a2\u5fc3\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u4e00\u65b9\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u95a2\u5fc3\u3092\u3082\u3064\u6f5c\u5728\u9867\u5ba2\u306b\u306f\u3001\u6bd4\u8f03\u60c5\u5831\u3084\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5177\u4f53\u7684\u306b\u8a34\u6c42\u3059\u308b\u3068\u6210\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u9855\u5728\u9867\u5ba2\u3088\u308a\u3082\u7af6\u5408\u304c\u5c11\u306a\u3044\"><strong>\u9855\u5728\u9867\u5ba2\u3088\u308a\u3082\u7af6\u5408\u304c\u5c11\u306a\u3044<\/strong><\/h3>\n\n\n\n<p>\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u9855\u5728\u9867\u5ba2\u306b\u6bd4\u3079\u3001\u6f5c\u5728\u9867\u5ba2\u306f\u7af6\u5408\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u5148\u3093\u3058\u3066\u60c5\u5831\u3092\u5c4a\u3051\u3084\u3059\u3044\u306e\u304c\u5229\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9855\u5728\u9867\u5ba2\u306f\u3059\u3067\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6bd4\u8f03\u691c\u8a0e\u3092\u9032\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u4f01\u696d\u5074\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3065\u3089\u3044\u70b9\u304c\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u6f5c\u5728\u9867\u5ba2\u306f\u307e\u3060\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u6bb5\u968e\u306b\u3042\u308b\u305f\u3081\u3001\u63a5\u70b9\u3092\u3082\u3061\u3084\u3059\u304f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u6bd4\u8f03\u7684\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002\u307e\u305f\u3001\u5c06\u6765\u7684\u306b\u9855\u5728\u9867\u5ba2\u3078\u3068\u80b2\u6210\u3059\u308b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u3057\u3084\u3059\u3044\u70b9\u3082\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308b\"><strong>\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308b<\/strong><\/h3>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u8208\u5473\u95a2\u5fc3\u3084\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u5c06\u6765\u7684\u306b<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/nurturing-loyal-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2<\/a>\u3078\u6210\u9577\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u70b9\u3082\u9b45\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u305b\u308b\u6bb5\u968e\u304b\u3089\u4e01\u5be7\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7a4d\u307f\u91cd\u306d\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u8cfc\u5165\u3084\u5951\u7d04\u306b\u7d50\u3073\u3064\u304f\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u7d99\u7d9a\u5229\u7528\u3068\u3044\u3063\u305f\u597d\u5faa\u74b0\u3092\u751f\u307f\u51fa\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\"><strong>\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0eab05a3d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0eab05a3d0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-4.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20452\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-4.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-4.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-4.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-4.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e4\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>STP\u5206\u6790\u3092\u3059\u308b<\/li>\n\n\n\n<li>\u6f5c\u5728\u9867\u5ba2\u3092\u6398\u308a\u8d77\u3053\u3059<\/li>\n\n\n\n<li>\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/li>\n\n\n\n<li>\u9855\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/li>\n<\/ol>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u3092\u3057\u3063\u304b\u308a\u304a\u3055\u3048\u3066\u3001\u52b9\u7387\u3088\u304f\u6f5c\u5728\u9867\u5ba2\u3092\u898b\u3064\u3051\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-stp\u5206\u6790\u3092\u3059\u308b\">1.<strong>STP\u5206\u6790\u3092\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>STP\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u8a00\u8449\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u982d\u6587\u5b57<\/strong><\/th><th><strong>\u8a73\u7d30<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/td><td>\u5e02\u5834\u5168\u4f53\u306e\u4e2d\u304b\u3089\u4f01\u696d\u306e\u898f\u6a21\u306a\u3069\u5206\u985e\u3059\u308b<\/td><\/tr><tr><td><strong>Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/strong><\/td><td>\u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u4e2d\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b<\/td><\/tr><tr><td><strong>Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/strong><\/td><td>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u5b9f\u65bd\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u306f\u30cb\u30fc\u30ba\u304c\u307e\u3060\u5177\u4f53\u5316\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3001STP\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7279\u6027\u3092\u5206\u6790\u3057\u3001\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u3069\u306e\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u304b\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u6b21\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u67b6\u7a7a\u306e\u4eba\u7269\u50cf\u3092\u8a2d\u5b9a\u3059\u308b\u300c\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u300d\u3067\u3059\u3002\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u5185\u3067\u306e\u9867\u5ba2\u30a4\u30e1\u30fc\u30b8\u304c\u7d71\u4e00\u3055\u308c\u3001\u3069\u306e\u3088\u3046\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a\u9805\u76ee\u306e\u4f8b\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f01\u696d\u306e\u5c5e\u6027\uff1a\u696d\u7a2e\u3001\u4f01\u696d\u898f\u6a21\u3001\u5730\u57df<\/li>\n\n\n\n<li>\u62c5\u5f53\u8005\u306e\u5c5e\u6027\uff1a\u90e8\u7f72\u3001\u5f79\u8077\u3001\u5e74\u9f62\u3001IT\u30ea\u30c6\u30e9\u30b7\u30fc<\/li>\n\n\n\n<li>\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\uff1a\u696d\u52d9\u4e0a\u306e\u60a9\u307f\u3001\u89e3\u6c7a\u3057\u305f\u3044\u3053\u3068<\/li>\n\n\n\n<li>\u60c5\u5831\u53ce\u96c6\u306e\u65b9\u6cd5\uff1a\u5229\u7528\u3059\u308bWeb\u30b5\u30a4\u30c8\u3001SNS\u3001\u53c2\u52a0\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u969b\u3001\u30da\u30eb\u30bd\u30ca\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u305f\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u30da\u30eb\u30bd\u30ca\u304c\u3069\u306e\u3088\u3046\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3067\u304d\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-stp-analysis\/\">STP\u5206\u6790\u3068\u306f\uff1f\u6d3b\u7528\u3059\u308b\u76ee\u7684\u3084\u5206\u6790\u65b9\u6cd5\u3001\u6ce8\u610f\u70b9\u306a\u3069\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-\u6f5c\u5728\u9867\u5ba2\u3092\u6398\u308a\u8d77\u3053\u3059\">2.<strong>\u6f5c\u5728\u9867\u5ba2\u3092\u6398\u308a\u8d77\u3053\u3059<\/strong><\/h3>\n\n\n\n<p>STP\u5206\u6790\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u305f\u3089\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u306b\u53d6\u308a\u7d44\u307f\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u914d\u4fe1\u3084\u30bb\u30df\u30ca\u30fc\u3078\u306e\u8a98\u5c0e\u3068\u3044\u3063\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u969b\u3001\u3059\u3079\u3066\u306e\u6f5c\u5728\u9867\u5ba2\u306b\u540c\u3058\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u9001\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5c5e\u6027\u3084\u8208\u5473\u95a2\u5fc3\u5ea6\u306b\u5fdc\u3058\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u8208\u5473\u306e\u30ec\u30d9\u30eb\u306b\u3042\u308f\u305b\u3066\u9069\u5207\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u5f90\u3005\u306b\u80b2\u6210\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30da\u30eb\u30bd\u30ca\u304c\u5229\u7528\u3057\u3066\u3044\u305d\u3046\u306aSNS\u3067\u3001\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u691c\u7d22\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u4f1a\u8a71\u3084\u60c5\u5831\u4ea4\u63db\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3082\u3001\u30ea\u30a2\u30eb\u306a\u30cb\u30fc\u30ba\u3092\u63a2\u308b\u4e0a\u3067\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7af6\u5408\u306eWeb\u30b5\u30a4\u30c8\u3084SNS\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u307e\u3060\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u3066\u3044\u306a\u3044\u6f5c\u5728\u9867\u5ba2\u5c64\u3084\u3001\u6709\u52b9\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\">3.\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/h3>\n\n\n\n<p>\u767a\u6398\u3057\u305f\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u58f2\u308a\u8fbc\u307e\u306a\u3044\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u306f\u307e\u3060\u30cb\u30fc\u30ba\u3092\u81ea\u899a\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u5546\u54c1\u8aac\u660e\u3088\u308a\u3082\u5f79\u7acb\u3064\u60c5\u5831\u306e\u63d0\u4f9b\u3092\u91cd\u8996\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a18\u4e8b\u3084SNS\u3067\u306e\u6295\u7a3f\u3001\u30bb\u30df\u30ca\u30fc\u958b\u50ac\u306a\u3069\u304c\u6709\u52b9\u306a\u63a5\u70b9\u306b\u306a\u308a\u307e\u3059\u3002\u63a5\u70b9\u3092\u6301\u3066\u305f\u3089\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u63d0\u4f9b\u3084\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u60c5\u5831\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5f90\u3005\u306b\u9855\u5728\u5316\u3055\u305b\u308b\u306e\u304c\u72d9\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u7d42\u7684\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u60c5\u5831\u63a5\u70b9\u3092\u901a\u3058\u3066\u898b\u8fbc\u307f\u5ba2\u3068\u3057\u3066\u306e\u30ea\u30fc\u30c9\u5316\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u3042\u304f\u307e\u3067\u76f8\u624b\u306e\u8208\u5473\u306e\u82bd\u3092\u80b2\u3066\u308b\u59ff\u52e2\u304c\u3001\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-\u9855\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\">4.\u9855\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/h3>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u95a2\u5fc3\u3092\u793a\u3057\u59cb\u3081\u305f\u6bb5\u968e\u3067\u306f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u624b\u6cd5\u3092\u60c5\u5831\u63d0\u4f9b\u304b\u3089\u8cfc\u5165\u4fc3\u9032\u3078\u3068\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3059\u3067\u306b\u30cb\u30fc\u30ba\u3092\u81ea\u899a\u3057\u3066\u3044\u308b\u9855\u5728\u9867\u5ba2\u306b\u306f\u3001\u81ea\u793e\u5546\u54c1\u306e\u5f37\u307f\u3084\u4ed6\u793e\u3068\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30e1\u30eb\u30de\u30ac\u306b\u3088\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u306e\u767a\u4fe1\u3084\u3001\u6bd4\u8f03\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u4e8b\u4f8b\u7d39\u4ecb\u3092\u901a\u3058\u3066\u3001\u8cfc\u5165\u306e\u5f8c\u62bc\u3057\u3092\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5c55\u793a\u4f1a\u3084\u30bb\u30df\u30ca\u30fc\u3067\u306e\u76f4\u63a5\u7684\u306a\u8aac\u660e\u3084\u3001Web\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u56f3\u308b\u306e\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9855\u5728\u5316\u3057\u3066\u3082\u5373\u6c7a\u3059\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001\u9023\u7d61\u624b\u6bb5\u306e\u78ba\u4fdd\u3068\u7d99\u7d9a\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u8cc7\u65993\u70b9\u30bb\u30c3\u30c8<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u8cc7\u6599\u30bb\u30c3\u30c8\u3067\u3059\u30023\u70b9\u307e\u3068\u3081\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/b2b-marketing-3piece-set\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b5\u3064\u306e\u624b\u6cd5\"><strong>\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b5\u3064\u306e\u624b\u6cd5<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0eab05cb80&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0eab05cb80\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-5.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20453\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-5.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-5.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-5.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-5.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e4\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/li>\n\n\n\n<li>\u5e83\u544a<\/li>\n\n\n\n<li>SNS<\/li>\n\n\n\n<li>\u5c55\u793a\u4f1a\u3084\u30bb\u30df\u30ca\u30fc<\/li>\n\n\n\n<li>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/strong><\/h3>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u4f01\u696d\u304c\u81ea\u3089\u6240\u6709\u30fb\u904b\u55b6\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u306a\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u306f\u3001\u5177\u4f53\u7684\u306a\u88fd\u54c1\u540d\u3067\u306f\u306a\u304f\u3001\u81ea\u8eab\u304c\u62b1\u3048\u308b\u696d\u52d9\u4e0a\u306e\u300c\u8ab2\u984c\u300d\u3084\u300c\u60a9\u307f\u300d\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3001\u5f7c\u3089\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u80b2\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5f15\u304d\u51fa\u3059\u306e\u306b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067\u3042\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u591a\u304f\u306e\u4eba\u306e\u76ee\u306b\u7559\u307e\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002SEO\u5bfe\u7b56\u3092\u65bd\u3057\u3066\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3044\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u52b9\u679c\u7684\u306b\u5f15\u304d\u5bc4\u305b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5177\u4f53\u4f8b\uff08\u52e4\u6020\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\uff09\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NG\u4f8b\uff1a\u300c\u9ad8\u6a5f\u80fd\u306a\u52e4\u6020\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3007\u3007\u306e\u3054\u7d39\u4ecb\u300d<\/li>\n\n\n\n<li>OK\u4f8b\uff1a\u300c\u30102025\u5e74\u7248\u3011\u30c6\u30ec\u30ef\u30fc\u30af\u306e\u52e4\u6020\u7ba1\u7406\u306b\u304a\u3051\u308b\u8ab2\u984c\u3068\u306f\uff1f\u89e3\u6c7a\u7b56\u3092\u5fb9\u5e95\u89e3\u8aac\u300d\u300c\u6b8b\u696d\u6642\u9593\u3092\u670820\u6642\u9593\u524a\u6e1b\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd55\u9078\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u58f2\u308a\u8fbc\u307f\u8272\u3092\u51fa\u3055\u305a\u3001\u8aad\u8005\u306e\u60a9\u307f\u306b\u5bc4\u308a\u6dfb\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u3001\u307e\u305a\u306f\u81ea\u793e\u306e\u5c02\u9580\u6027\u3084\u5b58\u5728\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5e83\u544a\"><strong>\u5e83\u544a<\/strong><\/h3>\n\n\n\n<p>\u5e83\u544a\u306f\u3001\u898b\u305f\u4eba\u306b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8208\u5473\u3084\u95a2\u5fc3\u3092\u3082\u305f\u305b\u3001\u8cfc\u5165\u3084\u5229\u7528\u306b\u3064\u306a\u3052\u308b\u5ba3\u4f1d\u65b9\u6cd5\u3067\u3059\u3002\u5e83\u544a\u306b\u306f\u4e3b\u306b\u300c\u30de\u30b9\u5e83\u544a\u300d\u3068\u300cWeb\u5e83\u544a\u300d\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u30de\u30b9\u5e83\u544a<\/strong>\u3000   <\/td><td>\u30c6\u30ec\u30d3\u3084\u30e9\u30b8\u30aa\u3001\u65b0\u805e\u306a\u3069\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u8a8d\u77e5\u7372\u5f97\u306b\u306f\u4e00\u5b9a\u306e\u52b9\u679c\u304c\u3042\u308b\u7121\u95a2\u5fc3\u5c64\u3084\u9855\u5728\u9867\u5ba2\u306b\u3082\u5c4a\u304f<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Web\u5e83\u544a<\/strong>   <\/td><td>\u52d5\u753b\u5e83\u544a\u3084SNS\u5e83\u544a\u306a\u3069\u30de\u30b9\u5e83\u544a\u3088\u308a\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8abf\u6574\u304c\u3057\u3084\u3059\u3044\u6f5c\u5728\u9867\u5ba2\u306b\u3088\u308a\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3084\u3059\u3044<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u306b\u5e83\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30c6\u30ec\u30d3\u3084\u30e9\u30b8\u30aa\u306a\u3069\u306e\u30de\u30b9\u5e83\u544a\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u30b3\u30b9\u30c8\u306f\u304b\u304b\u308b\u3082\u306e\u306e\u3001\u305d\u306e\u5206\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<br><br>\u4e00\u65b9\u3001Web\u5e83\u544a\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7d5e\u308a\u8fbc\u307f\u304c\u3057\u3084\u3059\u304f\u3001\u5373\u52b9\u6027\u304c\u9ad8\u3044\u70b9\u304c\u9b45\u529b\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u3088\u308a\u7684\u78ba\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sns\"><strong>SNS<\/strong><\/h3>\n\n\n\n<p>\u6cd5\u4eba\u5411\u3051\u30d3\u30b8\u30cd\u30b9\uff08BtoB\uff09\u306b\u304a\u3044\u3066\u3082\u3001SNS\u306f\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u91cd\u8981\u306a\u63a5\u70b9\u3068\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u696d\u754c\u306e\u62c5\u5f53\u8005\u304c\u60c5\u5831\u53ce\u96c6\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u5a92\u4f53\u3067\u3042\u308bX\uff08\u65e7Twitter\uff09\u3001Facebook\u306a\u3069\u3067\u3001\u7d99\u7d9a\u7684\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6f5c\u5728\u9867\u5ba2\u304c\u95a2\u5fc3\u3092\u3082\u3064\u30c6\u30fc\u30de\u3067\u6709\u76ca\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u305f\u308a\u3001\u81ea\u793e\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092SNS\u3067\u30b7\u30a7\u30a2\u3057\u305f\u308a\u3059\u308b\u65b9\u6cd5\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<ul 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class=\"wp-block-heading\" id=\"h-\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6700\u9069\u306a3\u3064\u306e\u30c4\u30fc\u30eb\"><strong>\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6700\u9069\u306a3\u3064\u306e\u30c4\u30fc\u30eb<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0eab0604bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0eab0604bc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-6.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20454\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-6.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-6.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-6.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-6.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6b20\u304b\u305b\u306a\u3044\u4e3b\u306a\u30c4\u30fc\u30eb\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09<\/li>\n\n\n\n<li>SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09<\/li>\n\n\n\n<li>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u628a\u63e1\u3057\u3001\u81ea\u793e\u3078\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crm-\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\"><strong>CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09<\/strong><\/h3>\n\n\n\n<p>CRM\u3068\u306f\u3001\u9867\u5ba2\u3092\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u4e0a\u3067\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002CRM\u3078\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u60c5\u5831\u3092\u3082\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u3067\u304d\u308b\u307b\u304b\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u3082\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u3092\u4f7f\u3046\u3053\u3068\u3067\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u5f37\u5316\u306b\u3082\u3064\u306a\u304c\u308b\u70b9\u304c\u9b45\u529b\u3067\u3059\u3002\u307e\u305f\u3001\u696d\u52d9\u72b6\u6cc1\u304c\u3072\u3068\u76ee\u3067\u308f\u304b\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u306b\u3082\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/crm\/what-is-crm\/\">CRM\u3068\u306f\uff1f\u6a5f\u80fd\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u6d3b\u7528\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3010\u4e8b\u4f8b\u3042\u308a\u3011<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sfa-\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\"><strong>SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09<\/strong><\/h3>\n\n\n\n<p>SFA\u3068\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c4\u30fc\u30eb\u3067\u3059\u3002\u55b6\u696d\u306e\u9032\u6357\u7ba1\u7406\u3084\u6848\u4ef6\u7ba1\u7406\u3092\u53ef\u8996\u5316\u3057\u3001\u5c5e\u4eba\u7684\u306b\u306a\u308a\u304c\u3061\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u60c5\u5831\u5171\u6709\u3084\u3001\u5206\u6790\u6a5f\u80fd\u306b\u3088\u308b\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u5927\u5316\u3082\u53ef\u80fd\u3067\u3059\u3002\u81ea\u793e\u306e\u55b6\u696d\u30d1\u30bf\u30fc\u30f3\u3092\u30c7\u30fc\u30bf\u3068\u3057\u3066\u84c4\u7a4d\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u751f\u7523\u6027\u3082\u5e95\u4e0a\u3052\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/sales\/sfa\/\">SFA\u3068\u306f\uff1f\u4e3b\u306a\u6a5f\u80fd\u3084\u52b9\u679c\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3001\u6d3b\u7528\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ma-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\"><strong>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/h3>\n\n\n\n<p>MA\u3068\u306f\u3001\u696d\u52d9\u52b9\u7387\u306e\u5411\u4e0a\u3084\u4ed5\u7d44\u5316\u3092\u5b9f\u73fe\u3055\u305b\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u307e\u3067\u306e\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3057\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u52b9\u7387\u7684\u306b\u304a\u3053\u306a\u3048\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>MA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u3084\u9867\u5ba2\u95a2\u4fc2\u306e\u5f37\u5316\u306b\u96c6\u4e2d\u3067\u304d\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u52b9\u7387\u7684\u306b\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u3089\u308c\u308b\u70b9\u3082\u5927\u304d\u306a\u9b45\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-ma\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u57fa\u672c\u304b\u3089\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u6f5c\u5728\u9867\u5ba2\u3092\u767a\u898b\u3059\u308b\u306a\u3089ai\u6d3b\u7528\u3082\u6709\u52b9\"><strong>\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u6f5c\u5728\u9867\u5ba2\u3092\u767a\u898b\u3059\u308b\u306a\u3089AI\u6d3b\u7528\u3082\u6709\u52b9<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0eab06178b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0eab06178b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-7.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20456\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-7.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-7.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-7.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-7.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u52b9\u7387\u7684\u306b\u6f5c\u5728\u9867\u5ba2\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u306f\u3001AI\u306e\u6d3b\u7528\u304c\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u3068\u304f\u306b\u3001Salesforce\u306eAI\u6a5f\u80fd\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-salesforce-ai-einstein\/\">Einstein<\/a>\u300d\u306f\u3001\u30ea\u30fc\u30c9\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u4e88\u6e2c\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u6210\u7d04\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u6f5c\u5728\u9867\u5ba2\u3092\u8fc5\u901f\u306b\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300d\u3067\u306f\u3001Einstein\u304c\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u55dc\u597d\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3092\u56f3\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6f5c\u5728\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u969b\u306e2\u3064\u306e\u6ce8\u610f\u70b9\"><strong>\u6f5c\u5728\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u969b\u306e2\u3064\u306e\u6ce8\u610f\u70b9<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0eab06240d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0eab06240d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-8.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20457\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-8.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-8.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-8.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-8.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u3001\u4ee5\u4e0b\u306e2\u3064\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/li>\n\n\n\n<li>\u7d99\u7d9a\u7684\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u6ce8\u610f\u70b9\u3092\u628a\u63e1\u3057\u3001\u81ea\u793e\u306b\u9069\u5207\u306a\u5f62\u3067\u6f5c\u5728\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\"><strong>\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/strong><\/h3>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u306f\u307e\u3060\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5fc5\u8981\u6027\u3092\u611f\u3058\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u30cb\u30fc\u30ba\u306b\u6c17\u3065\u304b\u305b\u3001\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u306b\u306f\u591a\u304f\u306e\u52b4\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u6f5c\u5728\u9867\u5ba2\u304c\u5fc5\u305a\u3057\u3082\u9855\u5728\u9867\u5ba2\u306b\u306a\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001\u6295\u8cc7\u3059\u308b\u30b3\u30b9\u30c8\u304c\u5927\u304d\u304f\u306a\u308a\u3084\u3059\u3044\u96e3\u70b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307b\u304b\u306b\u3082\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3084\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306b\u306f\u6642\u9593\u304c\u5fc5\u8981\u3067\u3059\u3002\u521d\u671f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3082\u306e\u306e\u3001\u9577\u671f\u7684\u306a\u6226\u7565\u3092\u8996\u91ce\u306b\u5165\u308c\u3066\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3084AI\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3082\u691c\u8a0e\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u7d99\u7d9a\u7684\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\"><strong>\u7d99\u7d9a\u7684\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b<\/strong><\/h3>\n\n\n\n<p>\u6f5c\u5728\u9867\u5ba2\u3092\u9855\u5728\u9867\u5ba2\u306b\u5909\u3048\u308b\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306b\u60c5\u5831\u63d0\u4f9b\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e83\u544a\u3084SNS\u3092\u4f7f\u3063\u3066\u3082\u3059\u3050\u306b\u6f5c\u5728\u9867\u5ba2\u3078\u5c4a\u304f\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u306a\u304c\u3089\u3058\u3063\u304f\u308a\u53d6\u308a\u7d44\u3093\u3067\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u9855\u5728\u9867\u5ba2\u306b\u8ee2\u63db\u3057\u3066\u3082\u3001\u7d99\u7d9a\u7684\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u8208\u5473\u3084\u95a2\u5fc3\u3092\u5f15\u304d\u4e0a\u3052\u308b\u52aa\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u9855\u5728\u9867\u5ba2\u306b\u306a\u308b\u3068\u7af6\u5408\u306e\u88fd\u54c1\u306b\u3082\u76ee\u3092\u5411\u3051\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7a4d\u6975\u7684\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6f5c\u5728\u9867\u5ba2\u3092\u628a\u63e1\u3057\u3066\u7684\u78ba\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3088\u3046\"><strong>\u6f5c\u5728\u9867\u5ba2\u3092\u628a\u63e1\u3057\u3066\u7684\u78ba\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3088\u3046<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0eab063739&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0eab063739\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-9.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-20458\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-9.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-9.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-9.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-potential-customers-H2-9.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" 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