{"id":20784,"date":"2025-06-30T15:50:44","date_gmt":"2025-06-30T06:50:44","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20784"},"modified":"2025-06-30T15:50:45","modified_gmt":"2025-06-30T06:50:45","slug":"jp-cost-effectiveness","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-cost-effectiveness\/","title":{"rendered":"\u3010\u8a08\u7b97\u5f0f\u3042\u308a\u3011\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\uff1f\u610f\u5473\u3084\u9ad8\u3081\u308b\u65b9\u6cd5\u3001\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u300c\u3053\u306e\u65bd\u7b56\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3069\u3046\u306a\u3063\u3066\u308b\uff1f\u300d<\/p>\n\n\n\n<p>\u4f1a\u8b70\u3067\u4e0a\u53f8\u304b\u3089\u3053\u3046\u554f\u308f\u308c\u3001\u56de\u7b54\u306b\u8a70\u307e\u3063\u305f\u7d4c\u9a13\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u63d0\u6848\u3092\u3059\u308b\u969b\u3001\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u300d\u306b\u3082\u3068\u3065\u3044\u305f\u5ba2\u89b3\u7684\u306a\u8aac\u660e\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u8a00\u8449\u306e\u610f\u5473\u306f\u77e5\u3063\u3066\u3044\u3066\u3082\u3001\u3044\u3056\u8a08\u7b97\u3057\u305f\u308a\u8aac\u660e\u3057\u305f\u308a\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u96e3\u3057\u304f\u611f\u3058\u308b\u3053\u3068\u3082\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3081\u3070\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u3084\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u306e\u9055\u3044\u306f\u3082\u3061\u308d\u3093\u3001ROI\u30fbCPA\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u6307\u6a19\u306e\u8a08\u7b97\u65b9\u6cd5\u304b\u3089\u3001\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3001\u7db2\u7f85\u7684\u306b\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3057\u3066\u304d\u305fSalesforce\u304c\u3001\u3042\u306a\u305f\u306e\u63d0\u6848\u306e\u8aac\u5f97\u529b\u3092\u9ad8\u3081\u3001\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u300d\u306e\u8003\u3048\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u8cc7\u65993\u70b9\u30bb\u30c3\u30c8<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u8cc7\u6599\u30bb\u30c3\u30c8\u3067\u3059\u30023\u70b9\u307e\u3068\u3081\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/b2b-marketing-3piece-set\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/\">CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\" data-level=\"2\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b4\u3064\u306e\u6307\u6a19\u3068\u8a08\u7b97\u65b9\u6cd5\" data-level=\"2\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b4\u3064\u306e\u6307\u6a19\u3068\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u4f3c\u3066\u3044\u308b\u8a00\u8449\" data-level=\"2\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u4f3c\u3066\u3044\u308b\u8a00\u8449<\/a><\/li><li><a href=\"#h-\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a2\u3064\u306e\u7406\u7531\" data-level=\"2\">\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a2\u3064\u306e\u7406\u7531<\/a><\/li><li><a href=\"#h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b6\u3064\u306e\u65b9\u6cd5\" data-level=\"2\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b6\u3064\u306e\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-\u30b7\u30fc\u30f3\u5225-\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b\" data-level=\"2\">\u3010\u30b7\u30fc\u30f3\u5225\u3011\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b<\/a><\/li><li><a href=\"#h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\" data-level=\"2\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u306e\u4e8b\u4f8b<\/a><\/li><li><a href=\"#h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306fai\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\" data-level=\"2\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306fAI\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684<\/a><\/li><li><a href=\"#h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u9069\u5207\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u3088\u3046\" data-level=\"2\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u9069\u5207\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\uff1f<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93163dc182&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93163dc182\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img01.jpg?w=1000\" alt=\"\" class=\"wp-image-20787\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img01.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\u3001\u6295\u5165\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u5f97\u3089\u308c\u308b\u52b9\u679c\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u30b3\u30b9\u30c8\u3092\u3069\u308c\u3060\u3051\u52b9\u7387\u3088\u304f\u5229\u76ca\u3084\u6210\u679c\u306b\u5909\u63db\u3057\u305f\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b4\u3064\u306e\u6307\u6a19\u3068\u8a08\u7b97\u65b9\u6cd5\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b4\u3064\u306e\u6307\u6a19\u3068\u8a08\u7b97\u65b9\u6cd5<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93163dd235&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93163dd235\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-20788\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u4ee3\u8868\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e4\u3064\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROI\uff08Return On Investment\uff09<\/li>\n\n\n\n<li>ROAS\uff08Return On Advertising Spend\uff09<\/li>\n\n\n\n<li>CPA\uff08Cost Per Acquisition\uff09<\/li>\n\n\n\n<li>CPO\uff08Cost Per Order\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u89b3\u70b9\u304b\u3089\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6570\u5024\u5316\u3057\u3001\u3069\u308c\u307b\u3069\u52b9\u7387\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u8a08\u7b97\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u6709\u76ca\u306a\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ROI\uff08Return On Investment\uff09<\/strong><\/h3>\n\n\n\n<p>ROI\u306f\u3001\u6295\u8cc7\u3057\u305f\u91d1\u984d\u306b\u5bfe\u3057\u3066\u3069\u308c\u307b\u3069\u306e\u5229\u76ca\u3092\u5f97\u3089\u308c\u305f\u304b\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u8cc7\u91d1\u304c\u3069\u308c\u3060\u3051\u52b9\u7387\u7684\u306b\u904b\u7528\u3055\u308c\u305f\u304b\u3001\u3059\u306a\u308f\u3061\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>ROI\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>ROI\uff08%\uff09=\u5229\u76ca\u00f7\u6295\u8cc7\u984d\u00d7100<\/strong><\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306b200\u4e07\u5186\u3092\u6295\u8cc7\u3057\u3001\u305d\u306e\u7d50\u679c\u3068\u3057\u3066300\u4e07\u5186\u306e\u5229\u76ca\u3092\u5f97\u305f\u5834\u5408\u3001ROI\u306e\u8a08\u7b97\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>ROI=300\u4e07\u5186\u00f7200\u4e07\u5186\u00d7100=150%<\/strong><\/p>\n\n\n\n<p>ROI\u304c\u9ad8\u3044\u307b\u3069\u3001\u6295\u8cc7\u52b9\u7387\u304c\u3088\u304f\u3001\u30ea\u30bf\u30fc\u30f3\uff08\u5229\u76ca\uff09\u304c\u5927\u304d\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ROAS\uff08Return On Advertising Spend\uff09<\/strong><\/h3>\n\n\n\n<p>ROAS\u306f\u3001\u5e83\u544a\u306b\u6295\u8cc7\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u5f97\u3089\u308c\u305f\u58f2\u4e0a\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u7279\u306b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306b\u6709\u7528\u3067\u3001\u5e83\u544a\u6295\u8cc7\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>ROAS\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>ROAS\uff08%\uff09=\u58f2\u4e0a\u00f7\u5e83\u544a\u8cbb\u7528\u00d7100<\/strong><\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001Web\u5e83\u544a\u306b100\u4e07\u5186\u3092\u6295\u8cc7\u3057\u3001\u305d\u306e\u7d50\u679c\u5f97\u3089\u308c\u305f\u58f2\u4e0a\u304c400\u4e07\u5186\u3060\u3063\u305f\u5834\u5408\u3001ROAS\u306e\u8a08\u7b97\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>ROAS=400\u4e07\u5186\u00f7100\u4e07\u5186\u00d7100=400%<\/strong><\/p>\n\n\n\n<p>ROAS\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3059\u308b\u30ea\u30bf\u30fc\u30f3\u304c\u5927\u304d\u304f\u3001\u5e83\u544a\u304c\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3057\u3001\u6b21\u306e\u5e83\u544a\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPA\uff08Cost Per Acquisition\uff09<\/strong><\/h3>\n\n\n\n<p>CPA\u306f\u30011\u4ef6\u306e\u6210\u679c\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5e83\u544a\u8cbb\u7528\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u3069\u308c\u307b\u3069\u52b9\u7387\u7684\u306b\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPA\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>CPA\uff08\u5186\uff09=\u5e83\u544a\u8cbb\u00f7\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/strong><\/p>\n\n\n\n<p>\u3053\u3053\u3067\u3044\u3046\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306f\u3001\u5e83\u544a\u3084\u65bd\u7b56\u306b\u3088\u3063\u3066\u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570\u3084\u6210\u679c\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001Web\u5e83\u544a\u306b100\u4e07\u5186\u3092\u6295\u8cc7\u3057\u3001\u5e83\u544a\u7d4c\u7531\u306710\u4ef6\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u3001CPA\u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>CPA=100\u4e07\u5186\u00f710\u4eba=10\u4e07\u5186<\/strong><\/p>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u30011\u4ef6\u306e\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f10\u4e07\u5186\u3067\u3059\u3002CPA\u304c\u4f4e\u3044\u307b\u3069\u3001\u5e83\u544a\u8cbb\u7528\u3092\u6291\u3048\u3066\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u65bd\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u3066\u3044\u308b\u3068\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPA\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u7387\u3092\u6539\u5584\u3057\u3001\u6700\u9069\u5316\u3092\u56f3\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CPO\uff08Cost Per Order\uff09<\/strong><\/h3>\n\n\n\n<p>CPO\u306f\u30011\u4ef6\u306e\u6ce8\u6587\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u5e83\u544a\u65bd\u7b56\u306e\u52b9\u7387\u6027\u3092\u6e2c\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3068\u3057\u3066\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPO\u306f\u3001\u6b21\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>CPO\uff08\u5186\uff09=\u5e83\u544a\u8cbb\u00f7\u6ce8\u6587\u4ef6\u6570<\/strong><\/p>\n\n\n\n<p>\u3053\u3053\u3067\u3044\u3046\u6ce8\u6587\u4ef6\u6570\u306f\u3001\u5e83\u544a\u65bd\u7b56\u3067\u5b9f\u969b\u306b\u7372\u5f97\u3057\u305f\u6ce8\u6587\u4ef6\u6570\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u300140\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u306720\u4ef6\u306e\u6ce8\u6587\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u3001CPO\u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>CPO=40\u4e07\u5186\u00f720\u4ef6=2\u4e07\u5186<\/strong><\/p>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u30011\u4ef6\u306e\u6ce8\u6587\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f2\u4e07\u5186\u3067\u3059\u3002CPO\u304c\u4f4e\u3044\u307b\u3069\u3001\u5e83\u544a\u904b\u7528\u304c\u52b9\u7387\u7684\u3067\u3042\u308a\u3001\u5c11\u306a\u3044\u30b3\u30b9\u30c8\u3067\u591a\u304f\u306e\u6ce8\u6587\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPA\u3068CPO\u306f\u3088\u304f\u4f3c\u305f\u6982\u5ff5\u3067\u3059\u304c\u3001\u7372\u5f97\u3059\u308b\u6210\u679c\u306e\u5730\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPA\uff1a\u4f1a\u54e1\u767b\u9332\u3084\u8cc7\u6599\u8acb\u6c42\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u8cfc\u5165\u3084\u6ce8\u6587\u524d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u6210\u679c\u306b\u542b\u307e\u308c\u308b<\/li>\n\n\n\n<li>CPO\uff1a\u5951\u7d04\u3084\u8cfc\u5165\u3068\u3044\u3063\u305f\u3001\u5546\u53d6\u5f15\u304c\u5b8c\u4e86\u3057\u305f\u6bb5\u968e\u3067\u6210\u679c\u306b\u30ab\u30a6\u30f3\u30c8\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>CPO\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e83\u544a\u6226\u7565\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u4f3c\u3066\u3044\u308b\u8a00\u8449\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u4f3c\u3066\u3044\u308b\u8a00\u8449<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93163df513&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93163df513\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-20789\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u6df7\u540c\u3055\u308c\u304c\u3061\u306a\u95a2\u9023\u7528\u8a9e\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/li>\n\n\n\n<li>\u6295\u8cc7\u5bfe\u52b9\u679c<\/li>\n\n\n\n<li>ROI\uff08Return On Investment\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u7528\u8a9e\u3068\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6982\u5ff5\u3092\u3088\u308a\u6df1\u304f\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u3001\u6210\u679c\u3092\u6e2c\u308b\u89b3\u70b9\u3084\u8a55\u4fa1\u57fa\u6e96\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3001\u300c\u4f01\u696d\u306e\u8996\u70b9\u300d\u3067\u6295\u5165\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u5f97\u3089\u308c\u308b\u5229\u76ca\u3084\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u4e00\u65b9\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u3001\u300c\u6d88\u8cbb\u8005\u306e\u8996\u70b9\u300d\u304b\u3089\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u306b\u5bfe\u3059\u308b\u4fa1\u5024\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u4f01\u696d\u304c\u52b9\u7387\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u4f7f\u3063\u3066\u6210\u679c\u3092\u5f97\u308b\u3053\u3068\u3092\u91cd\u8996\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u6d88\u8cbb\u8005\u304c\u611f\u3058\u308b\u6e80\u8db3\u5ea6\u3084\u4fa1\u5024\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6295\u8cc7\u5bfe\u52b9\u679c\u3068\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u6295\u8cc7\u5bfe\u52b9\u679c\u306f\u3001\u3069\u3061\u3089\u3082\u652f\u51fa\u306b\u5bfe\u3059\u308b\u5229\u76ca\u306e\u5272\u5408\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u304c\u3001\u52b9\u679c\u3092\u671f\u5f85\u3059\u308b\u671f\u9593\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cbb\u7528\u5bfe\u52b9\u679c\uff1a\u77ed\u671f\u7684\u306a\u6210\u679c\u3092\u91cd\u8996\u3059\u308b<\/li>\n\n\n\n<li>\u6295\u8cc7\u5bfe\u52b9\u679c\uff1a\u9577\u671f\u7684\u306a\u6210\u679c\u3092\u91cd\u8996\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3001\u6295\u5165\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u77ed\u671f\u9593\u3067\u6210\u679c\u3092\u51fa\u3059\u3053\u3068\u3092\u91cd\u8996\u3057\u3001\u65e9\u671f\u306e\u5229\u76ca\u56de\u53ce\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u306f\u3001\u6295\u8cc7\u3092\u901a\u3058\u3066\u5c06\u6765\u7684\u306b\u5f97\u3089\u308c\u308b\u6210\u9577\u3084\u5229\u76ca\u306e\u898b\u8fbc\u307f\u3092\u91cd\u8996\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ROI\uff08Return On Investment\uff09\u3068\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>ROI\uff08Return On Investment\uff09\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u308b\u6307\u6a19\u306e\u3072\u3068\u3064\u3067\u3001\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u5229\u76ca\u306e\u5272\u5408\u3092\u30d1\u30fc\u30bb\u30f3\u30c8\uff08%\uff09\u3067\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e3b\u306b\u9577\u671f\u7684\u306a\u6295\u8cc7\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6307\u6a19\u306e\u4e2d\u3067\u3082\u983b\u7e41\u306b\u4f7f\u7528\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u3001ROI\u306e\u6982\u8981\u3084\u3001ROI\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u6295\u8cc7\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/roi-roas\/\">ROI\u3068\u306f\uff1fROAS\u3068\u306e\u9055\u3044\u304b\u3089\u8a08\u7b97\u5f0f\u3001\u6700\u5927\u5316\u306e\u65b9\u6cd5\u307e\u3067<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a2\u3064\u306e\u7406\u7531\">\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a2\u3064\u306e\u7406\u7531<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93163e085b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93163e085b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-20790\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u6b20\u304b\u305b\u306a\u3044\u6307\u6a19\u3067\u3059\u3002\u4ee5\u4e0b\u306e2\u3064\u306e\u7406\u7531\u304b\u3089\u3001\u91cd\u8981\u6027\u306f\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u610f\u601d\u6c7a\u5b9a\u306e\u6307\u91dd\u3068\u306a\u308b<\/li>\n\n\n\n<li>\u65bd\u7b56\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3067\u304d\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u6226\u7565\u7684\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u5316\u304c\u9032\u307f\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u6210\u9577\u304c\u52a0\u901f\u3057\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u610f\u601d\u6c7a\u5b9a\u306e\u6307\u91dd\u3068\u306a\u308b<\/strong><\/h3>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3001\u6295\u8cc7\u3084\u65bd\u7b56\u306b\u95a2\u3059\u308b\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6307\u91dd\u3068\u306a\u308a\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u914d\u5206\u3059\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u4f4e\u3044\u4e8b\u696d\u306f\u5229\u76ca\u3092\u751f\u3080\u53ef\u80fd\u6027\u304c\u4f4e\u304f\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u5c11\u306a\u3081\u306b\u914d\u5206\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u4e8b\u696d\u306f\u3001\u5229\u76ca\u3092\u751f\u3080\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u3055\u3089\u306a\u308b\u6210\u9577\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u4e8b\u696d\u306b\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u591a\u304f\u914d\u5206\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u6210\u9577\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6226\u7565\u7684\u304b\u3064\u52b9\u7387\u7684\u306b\u7d4c\u55b6\u3092\u9032\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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id=\"h-\u660e\u78ba\u306akgi-kpi\u306e\u8a2d\u5b9a\">\u660e\u78ba\u306aKGI\u30fbKPI\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u6f20\u7136\u3068\u300c\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u300d\u3068\u3044\u3046\u76ee\u6a19\u3067\u306f\u3001\u65bd\u7b56\u306e\u300c\u52b9\u679c\u300d\u3092\u6b63\u3057\u304f\u6e2c\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u7b2c\u4e00\u6b69\u306f\u3001\u4f55\u3092\u3082\u3063\u3066\u6210\u679c\u3068\u3059\u308b\u304b\u3092\u5177\u4f53\u7684\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e0b\u8a18\u306bKGI\u30fbKPI\u306e\u4f8b\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>KGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u306e\u8a2d\u5b9a<\/td><td>\u300c\u58f2\u4e0a\u9ad8120%\u9054\u6210\u300d\u300c\u65b0\u898f\u5951\u7d04\u657050\u4ef6\u300d\u3068\u3044\u3063\u305f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u7d42\u30b4\u30fc\u30eb\uff08KGI\uff09\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3078\u306e\u5206\u89e3<\/td><td>KGI\u9054\u6210\u306e\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\uff08KPI\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u5546\u8ac7\u5316\u738715%\u300d\u300cWeb\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u6708\u9593200\u4ef6\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u6307\u6a19\u306b\u5206\u89e3\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CRM\/SFA\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u3053\u308c\u3089\u306eKGI\u30fbKPI\u3092\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4e0a\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u9032\u6357\u304c\u5e38\u306b\u30c7\u30fc\u30bf\u3067\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u8fc5\u901f\u306a\u72b6\u6cc1\u5224\u65ad\u3068\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u306e\u79fb\u884c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/strong><\/h3>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002\u52b9\u679c\u304c\u540c\u3058\u3067\u3082\u3001\u304b\u3051\u308b\u30b3\u30b9\u30c8\u304c\u5c11\u306a\u304f\u306a\u308c\u3070\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b\u4e3b\u306a\u539f\u56e0\u306b\u306f\u3001\u904e\u5270\u5728\u5eab\u3084\u4e0d\u8981\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5951\u7d04\u3001\u53e4\u3044\u8a2d\u5099\u306e\u7dad\u6301\u8cbb\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u7121\u99c4\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u306f\u3001\u5b9a\u671f\u7684\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3001\u7d99\u7d9a\u7684\u306b\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u904e\u5270\u5728\u5eab\u3092\u8abf\u6574\u3057\u3066\u9069\u6b63\u306a\u5728\u5eab\u7ba1\u7406\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4fdd\u7ba1\u8cbb\u7528\u3084\u5ec3\u68c4\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u4e0d\u8981\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u6574\u7406\u3057\u3001\u5fc5\u8981\u306a\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u306b\u7d5e\u308b\u3053\u3068\u3082\u30b3\u30b9\u30c8\u524a\u6e1b\u306e\u4e00\u74b0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u3001\u7d99\u7d9a\u7684\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u6210\u679c\u3092\u4e0a\u3052\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/pdca-cycle\/\">PDCA\u30b5\u30a4\u30af\u30eb\u3068\u306f\uff1f\u904b\u7528\u306e\u30b3\u30c4\u3068\u4e8b\u4f8b\u3092\u4f7f\u3063\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u5b9f\u884c\">\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u5b9f\u884c<\/h3>\n\n\n\n<p>\u76ee\u6a19\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u30b3\u30b9\u30c8\u69cb\u9020\u304c\u53ef\u8996\u5316\u3067\u304d\u305f\u3089\u3001\u3044\u3088\u3044\u3088\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002\u52d8\u3084\u7d4c\u9a13\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305fPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u5177\u4f53\u4f8b\u306f\u3001\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u306e\u5206\u6790\u3068\u6a2a\u5c55\u958b<\/td><td>\u53d7\u6ce8\u306b\u81f3\u3063\u305f\u5546\u8ac7\u306b\u5171\u901a\u3059\u308b\u7279\u5fb4\uff08\u9867\u5ba2\u306e\u696d\u7a2e\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3001\u63d0\u6848\u5185\u5bb9\u306a\u3069\uff09\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u3092\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u30fb\u5b9f\u8df5\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/td><td>\u305f\u3068\u3048\u3070\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u4ef6\u540dA\u3068B\u306e\u3069\u3061\u3089\u304c\u958b\u5c01\u7387\u304c\u9ad8\u3044\u304b\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002\u52b9\u679c\u306e\u9ad8\u304b\u3063\u305f\u307b\u3046\u3092\u63a1\u7528\u3057\u3001\u3055\u3089\u306b\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u5168\u4f53\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6a5f\u4f1a\u5275\u51fa<\/td><td>\u65e2\u5b58\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u300c\u3053\u306e\u88fd\u54c1\u3092\u8cb7\u3063\u305f\u9867\u5ba2\u306f\u3001\u6b21\u306f\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3064\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u300d\u3068\u3044\u3063\u305f\u50be\u5411\u3092\u3064\u304b\u307f\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5c11\u306a\u3044\u30b3\u30b9\u30c8\u3067\u8ffd\u52a0\u306e\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3059\u6a5f\u4f1a\u3092\u5275\u51fa\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CRM\/SFA\u306b\u84c4\u7a4d\u3055\u308c\u305f\u81a8\u5927\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u52b9\u7387\u7684\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6210\u529f\u4e8b\u4f8b\u306e\u5171\u6709\u3084AI\u306b\u3088\u308b\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u63a8\u5968\u306a\u3069\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6700\u5927\u5316\u3092\u5f37\u529b\u306b\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u751f\u7523\u6027\u306e\u5411\u4e0a<\/strong><\/h3>\n\n\n\n<p>\u751f\u7523\u6027\u306e\u5411\u4e0a\u306f\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3084\u6642\u9593\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f93\u696d\u54e1\u306e\u30b9\u30ad\u30eb\u5411\u4e0a\u3068\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u6559\u80b2\u3084\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u5145\u5b9f\u3055\u305b\u3001\u5f93\u696d\u54e1\u304c\u6210\u9577\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3084\u5b9a\u671f\u7684\u306a\u6210\u679c\u8a55\u4fa1\u3092\u5b9f\u65bd\u3057\u3001\u5f93\u696d\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u751f\u7523\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u500b\u3005\u306e\u5f93\u696d\u54e1\u304c\u6700\u5927\u9650\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7814\u4fee\u5236\u5ea6\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f37\u5316\u3057\u3001\u7d44\u7e54\u5168\u4f53\u306e\u751f\u7523\u6027\u5411\u4e0a\u306b\u8ca2\u732e\u3059\u308b\u4ed5\u7d44\u307f\u4f5c\u308a\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u3001\u751f\u7523\u6027\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\u3084\u3001\u305d\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br><a href=\"https:\/\/www.salesforce.com\/jp\/hub\/customer-service\/productivity\/\">\u751f\u7523\u6027\u3068\u306f\uff1f\u610f\u5473\u3084\u7a2e\u985e\u3001\u8a08\u7b97\u5f0f\u3001\u751f\u7523\u6027\u304c\u5411\u4e0a\u3057\u305f\u4e8b\u4f8b\u306a\u3069\u3092\u89e3\u8aac<\/a><br><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-productivity-improvement\/\">\u751f\u7523\u6027\u5411\u4e0a\u3068\u306f\uff1f\u4f01\u696d\u306b\u6b20\u304b\u305b\u306a\u3044\u7406\u7531\u3084\u5b9f\u73fe\u3055\u305b\u308b5\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 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id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8a55\u4fa1-\u9078\u5b9a\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8a55\u4fa1\u30fb\u9078\u5b9a<\/h3>\n\n\n\n<p>Web\u5e83\u544a\u3084\u30a4\u30d9\u30f3\u30c8\u51fa\u5c55\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u5e38\u306b\u8907\u6570\u306e\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u6700\u9069\u306a\u65bd\u7b56\u3092\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3001\u305d\u306e\u969b\u306e\u5ba2\u89b3\u7684\u306a\u5224\u65ad\u57fa\u6e96\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u4e0b\u8a18\u306eWeb\u5e83\u544a\u5a92\u4f53A\u3068B\u306e\u3069\u3061\u3089\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u3092\u5224\u65ad\u3057\u305f\u3044\u3068\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5a92\u4f53A\u5e83\u544a\u8cbb50\u4e07\u5186\u3067\u3001100\u4ef6\u306e\u8cc7\u6599\u8acb\u6c42\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u7372\u5f97<\/li>\n\n\n\n<li>\u5a92\u4f53B\u5e83\u544a\u8cbb40\u4e07\u5186\u3067\u300150\u4ef6\u306e\u8cc7\u6599\u8acb\u6c42\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u7372\u5f97<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u8a18\u306e\u30b1\u30fc\u30b9\u3067\u306f\u30011\u4ef6\u306e\u6210\u679c\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u3092\u793a\u3059\u300cCPA\u300d\u3092\u7528\u3044\u3066\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5a92\u4f53A\u306eCPA50\u4e07\u5186\u00f7100\u4ef6=5,000\u5186<\/li>\n\n\n\n<li>\u5a92\u4f53B\u306eCPA40\u4e07\u5186\u00f750\u4ef6=8,000\u5186<\/li>\n<\/ul>\n\n\n\n<p>CPA\u304c\u3088\u308a\u4f4e\u3044\u5a92\u4f53A\u306e\u307b\u3046\u304c\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u3067\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u305d\u306e\u5f8c\u306e\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u984d\u307e\u3067\u3092\u8ffd\u8de1\u3057\u3001\u300cROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u300d\u3084\u4e8b\u696d\u5168\u4f53\u306e\u300cROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u300d\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u65b0\u898f\u30b7\u30b9\u30c6\u30e0-\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u610f\u601d\u6c7a\u5b9a\">\u65b0\u898f\u30b7\u30b9\u30c6\u30e0\u30fb\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u610f\u601d\u6c7a\u5b9a<\/h3>\n\n\n\n<p>\u55b6\u696d\u652f\u63f4\uff08SFA\uff09\u3084\u9867\u5ba2\u7ba1\u7406\uff08CRM\uff09\u3068\u3044\u3063\u305f\u65b0\u3057\u3044\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u306f\u3001\u5927\u304d\u306a\u6295\u8cc7\u3092\u4f34\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5c0e\u5165\u306b\u3088\u3063\u3066\u3069\u308c\u3060\u3051\u306e\u52b9\u679c\u304c\u898b\u8fbc\u3081\u308b\u306e\u304b\u3092\u4e8b\u524d\u306b\u8a66\u7b97\u3057\u3001\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u5e74\u9593\u30b3\u30b9\u30c8120\u4e07\u5186\u306e\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u3079\u304d\u304b\u691c\u8a0e\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u30b1\u30fc\u30b9\u3067\u306f\u3001\u30c4\u30fc\u30eb\u5c0e\u5165\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u52b9\u679c\u3092\u53ef\u80fd\u306a\u9650\u308a\u91d1\u984d\u306b\u63db\u7b97\u3057\u3001\u300cROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u300d\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u8cbb\u7528\uff08\u30b3\u30b9\u30c8\uff09<\/td><td>\u30c4\u30fc\u30eb\u5229\u7528\u6599120\u4e07\u5186\/\u5e74<\/td><\/tr><tr><td>\u52b9\u679c\uff08\u30ea\u30bf\u30fc\u30f3\uff09\u306e\u8a66\u7b97\u696d\u52d9\u52b9\u7387\u5316\u306b\u3088\u308b\u4eba\u4ef6\u8cbb\u524a\u6e1b<\/td><td>\u3053\u308c\u307e\u3067\u624b\u4f5c\u696d\u3060\u3063\u305f\u5831\u544a\u66f8\u4f5c\u6210\u3084\u30c7\u30fc\u30bf\u5165\u529b\u304c\u81ea\u52d5\u5316\u3055\u308c\u3001\u55b6\u696d\u62c5\u5f53\u80051\u4eba\u3042\u305f\u308a\u67085\u6642\u9593\u5206\u306e\u4f5c\u696d\u304c\u524a\u6e1b\u3055\u308c\u305f\u3002\u55b6\u696d\u62c5\u5f53\u8005\u304c10\u540d\u3001\u5e73\u5747\u6642\u7d66\u30923,000\u5186\u3068\u3059\u308b\u3068\u3001\u67085\u6642\u9593\u00d710\u540d\u00d73,000\u5186=\u670815\u4e07\u5186\u5e74\u9593\u524a\u6e1b\u52b9\u679c15\u4e07\u5186\u00d712\u30f6\u6708=180\u4e07\u5186<\/td><\/tr><tr><td>\u52b9\u679c\uff08\u30ea\u30bf\u30fc\u30f3\uff09\u306e\u8a66\u7b97\u58f2\u4e0a\u5411\u4e0a\u52b9\u679c<\/td><td>\u5206\u6790\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u8cea\u304c\u5411\u4e0a\u3057\u3001\u53d7\u6ce8\u7387\u304c5%\u5411\u4e0a\u3057\u305f\u3002\u5e74\u9593\u306e\u7dcf\u5546\u8ac7\u984d\u304c6,000\u4e07\u5186\u306e\u5834\u5408\u3001\u58f2\u4e0a\u5411\u4e0a\u984d6,000\u4e07\u5186\u00d75%=300\u4e07\u5186<\/td><\/tr><tr><td>\u5e74\u9593\u52b9\u679c\u5408\u8a08<\/td><td>180\u4e07\u5186+300\u4e07\u5186=480\u4e07\u5186<\/td><\/tr><tr><td>ROI\u306e\u8a08\u7b97<\/td><td>\uff08\u52b9\u679c480\u4e07\u5186-\u8cbb\u7528120\u4e07\u5186\uff09\u00f7\u8cbb\u7528120\u4e07\u5186\u00d7100=300%<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4e0a\u8a18\u306e\u901a\u308a\u3001ROI\u304c300%\u3068\u9ad8\u3044\u3053\u3068\u304b\u3089\u3001\u3053\u306e\u30c4\u30fc\u30eb\u5c0e\u5165\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u306b\u898b\u5408\u3046\u6295\u8cc7\u3067\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u63a1\u7528\u6d3b\u52d5-\u4eba\u6750\u80b2\u6210\u8a08\u753b\u306e\u8a55\u4fa1\">\u63a1\u7528\u6d3b\u52d5\u30fb\u4eba\u6750\u80b2\u6210\u8a08\u753b\u306e\u8a55\u4fa1<\/h3>\n\n\n\n<p>\u63a1\u7528\u3084\u4eba\u6750\u80b2\u6210\u306f\u3001\u52b9\u679c\u304c\u3059\u3050\u306b\u898b\u3048\u306b\u304f\u3044\u5206\u91ce\u3067\u3059\u304c\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u8003\u3048\u65b9\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u6d3b\u52d5\u306e\u8a55\u4fa1\u3084\u6539\u5584\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u3057\u3044\u6c42\u4eba\u5a92\u4f53\u306e\u5229\u7528\u3084\u3001\u793e\u54e1\u7814\u4fee\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b9f\u65bd\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u306e\u6d3b\u7528\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u63a1\u7528\u6d3b\u52d5\u306e\u5834\u5408<\/td><td>\u300c\u63a1\u7528\u5358\u4fa1\uff08\u63a1\u7528\u30b3\u30b9\u30c8\u00f7\u63a1\u7528\u4eba\u6570\uff09\u300d\u3092\u7b97\u51fa\u3057\u3001\u5a92\u4f53\u3054\u3068\u306e\u52b9\u7387\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u63a1\u7528\u3057\u305f\u4eba\u6750\u306e\u300c\u5b9a\u7740\u7387\u300d\u3084\u5165\u793e\u5f8c\u306e\u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1\u300d\u3092\u9577\u671f\u7684\u306b\u8ffd\u8de1\u3057\u3001\u30b3\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u63a1\u7528\u306e\u8cea\u3068\u3044\u3046\u300c\u52b9\u679c\u300d\u3082\u3042\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/td><\/tr><tr><td>\u4eba\u6750\u80b2\u6210\u306e\u5834\u5408<\/td><td>\u300c\u8b1b\u5e2b\u6599\u3084\u53c2\u52a0\u8005\u306e\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u7814\u4fee\u8cbb\u7528\u300d\u3092\u30b3\u30b9\u30c8\u3068\u3057\u307e\u3059\u3002\u300c\u52b9\u679c\u300d\u306f\u3001\u7814\u4fee\u5f8c\u306e\u300c\u751f\u7523\u6027\u306e\u5909\u5316\u300d\u300c\u8cc7\u683c\u53d6\u5f97\u8005\u6570\u300d\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u300d\u306a\u3069\u3092\u6307\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u7814\u4fee\u524d\u5f8c\u3067\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7814\u4fee\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u672c\u5f53\u306b\u6210\u679c\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3057\u3001\u6b21\u56de\u306e\u8a08\u753b\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u76ee\u306b\u898b\u3048\u306a\u3044\u3068\u601d\u308f\u308c\u304c\u3061\u306a\u4eba\u3078\u306e\u6295\u8cc7\u3082\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u3046\u3053\u3068\u3067\u3001\u52d8\u3084\u7d4c\u9a13\u306b\u983c\u3089\u306a\u3044\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u4eba\u4e8b\u6226\u7565\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u306e\u4e8b\u4f8b<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93163e6230&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93163e6230\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img06.jpg?w=1000\" alt=\"\" class=\"wp-image-20793\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f2\u793e\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u55b6\u696d\u624b\u6cd5\u306e\u53ef\u8996\u5316\u3067\u5c5e\u4eba\u5316\u3092\u89e3\u6d88\uff5c\u30a4\u30d3\u30b3\u30f3<\/li>\n\n\n\n<li>\u6848\u4ef6\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3067\u751f\u7523\u6027\u5411\u4e0a\uff5cAIST Solutions<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u3092\u901a\u3057\u3066\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u55b6\u696d\u624b\u6cd5\u306e\u53ef\u8996\u5316\u3067\u5c5e\u4eba\u5316\u3092\u89e3\u6d88-\u30a4\u30d3\u30b3\u30f3\">\u55b6\u696d\u624b\u6cd5\u306e\u53ef\u8996\u5316\u3067\u5c5e\u4eba\u5316\u3092\u89e3\u6d88\uff5c\u30a4\u30d3\u30b3\u30f3<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93163e6e4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93163e6e4f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-creative01.jpg?w=1000\" alt=\"\" class=\"wp-image-20785\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-creative01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-creative01.jpg?w=300&amp;h=165 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-creative01.jpg?w=768&amp;h=422 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-creative01.jpg?w=150&amp;h=83 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4f1a\u793e\u540d\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/ibicon\/\">\u682a\u5f0f\u4f1a\u793e\u30a4\u30d3\u30b3\u30f3<\/a><br>\u4e8b\u696d\u5185\u5bb9\uff1a\u30b3\u30f3\u30af\u30ea\u30fc\u30c8\u4e8c\u6b21\u88fd\u54c1\u306e\u63d0\u6848\u30fb\u958b\u767a\u30fb\u88fd\u9020\u4e8b\u696d<\/p>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30a4\u30d3\u30b3\u30f3\u3067\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u304c\u5c5e\u4eba\u5316\u3057\u3066\u304a\u308a\u3001\u55b6\u696d\u624b\u6cd5\u306b\u4e00\u8cab\u6027\u304c\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u72b6\u6cc1\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u3001Salesforce\u306e\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/cloud\/\">Sales Cloud<\/a>\u300d\u3068\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\">Marketing Cloud Account Engagement<\/a>\u300d\u3092\u5c0e\u5165\u3057\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u53ef\u8996\u5316\u30fb\u52b9\u7387\u5316\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>Salesforce\u3092\u5c0e\u5165\u3057\u3001\u30b7\u30ca\u30ea\u30aa\u30d9\u30fc\u30b9\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u5f37\u5316\u3057\u305f\u7d50\u679c\u3001\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u304c\u5f93\u6765\u306e5\uff5e10\u500d\u306b\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u55b6\u696d\u7d44\u7e54\u306e\u6a5f\u80fd\u5225\u518d\u7de8\u306b\u3088\u308a\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u5bfe\u5fdc\u304c\u660e\u78ba\u5316\u3055\u308c\u305f\u3053\u3068\u3067\u3001\u5546\u8ac7\u306e\u52b9\u7387\u5316\u3068\u3068\u3082\u306b\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4eca\u5f8c\u306f\u3053\u306e\u4ed5\u7d44\u307f\u3092\u5354\u529b\u4f1a\u793e\u306b\u3082\u5c55\u958b\u3057\u3001\u696d\u754c\u5168\u4f53\u3067\u306e\u6210\u9577\u3068\u793e\u4f1a\u8ca2\u732e\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6848\u4ef6\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3067\u751f\u7523\u6027\u5411\u4e0a\uff5cAIST Solutions<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93163e7a8c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93163e7a8c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/logo-aistsolutions-1440x810-1.jpg?w=1024\" alt=\"\" class=\"wp-image-23991\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/logo-aistsolutions-1440x810-1.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/logo-aistsolutions-1440x810-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/logo-aistsolutions-1440x810-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/logo-aistsolutions-1440x810-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/logo-aistsolutions-1440x810-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4f1a\u793e\u540d\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/aist-solutions\/\">\u682a\u5f0f\u4f1a\u793eAIST Solutions<\/a><br>\u4e8b\u696d\u5185\u5bb9\uff1aAI\u30fb\u534a\u5c0e\u4f53\u7b49\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u9818\u57df\u4e8b\u696d<\/p>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793eAIST Solutions\u306f\u3001\u5e74\u95931,800\u4ef6\u3092\u8d85\u3048\u308b\u4f01\u696d\u3068\u306e\u9023\u643a\u6848\u4ef6\u3092\u8907\u6570\u306e\u90e8\u9580\u3067\u30d0\u30e9\u30d0\u30e9\u306b\u7ba1\u7406\u3057\u3066\u304a\u308a\u3001\u60c5\u5831\u306e\u91cd\u8907\u3084\u9032\u6357\u7ba1\u7406\u306e\u9045\u308c\u304c\u8ab2\u984c\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/products\/what-is-salesforce\/\">Salesforce<\/a>\u3092\u5c0e\u5165\u3057\u3001\u5168\u793e\u3067\u6848\u4ef6\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>Salesforce\u5c0e\u5165\u5f8c\u3001\u6848\u4ef6\u7ba1\u7406\u306b\u304b\u304b\u308b\u4f5c\u696d\u6642\u9593\u304c\u5927\u5e45\u306b\u77ed\u7e2e\u3055\u308c\u3001\u5f93\u6765\u306e8\u5272\u306e\u4eba\u54e1\u3067\u540c\u3058\u6570\u306e\u6848\u4ef6\u3092\u51e6\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5c11\u306a\u304f\u3068\u3082900\u6642\u9593\u306e\u696d\u52d9\u6642\u9593\u3092\u524a\u6e1b\u3057\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u751f\u7523\u6027\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u5f8c\u306f\u3001Salesforce\u306e\u67d4\u8edf\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u65b0\u898f\u4e8b\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3084\u30ca\u30ec\u30c3\u30b8\u7ba1\u7406\u306e\u5f37\u5316\u3001\u751f\u6210AI\u306e\u6d3b\u7528\u3082\u8996\u91ce\u306b\u5165\u308c\u3001\u3055\u3089\u306a\u308b\u696d\u52d9\u52b9\u7387\u5316\u3068\u4e8b\u696d\u6210\u9577\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306fai\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306fAI\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93163e8590&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93163e8590\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-20794\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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href=\"https:\/\/www.salesforce.com\/jp\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein<\/a>\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300cEinstein\u300d\u306f\u6b21\u306e\u3088\u3046\u306a\u70b9\u3067\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u55b6\u696d\u6d3b\u52d5\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u652f\u63f4<\/li>\n\n\n\n<li>AI\u306b\u3088\u308b\u81ea\u52d5\u5316\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u751f\u7523\u6027\u3092\u5411\u4e0a<\/li>\n\n\n\n<li>\u30ea\u30fc\u30c9\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u52b9\u7387\u5316<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-salesforce-ai-einstein\/\">\u3010Salesforce Einstein\u3011Salesforce\u304c\u958b\u767a\u3059\u308bAI\u3001Einstein\uff08\u30a2\u30a4\u30f3\u30b7\u30e5\u30bf\u30a4\u30f3\uff09\u3063\u3066\u306a\u3093\u3060\uff1f<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u9069\u5207\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u3088\u3046\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u9069\u5207\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u3088\u3046<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93163e8fa2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93163e8fa2\" class=\"wp-block-image size-large wp-lightbox-container\"><img 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https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/jp-cost-effectiveness-img08.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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\/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\u3001\u6295\u5165\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u5f97\u3089\u308c\u308b\u52b9\u679c\u306e\u3053\u3068\u3067\u3001\u610f\u601d\u6c7a\u5b9a\u3084\u65bd\u7b56\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u610f\u5473\u3084\u8a08\u7b97\u5f0f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u91cd\u8981\u6027\u3001\u52b9\u679c\u7684\u306b\u9ad8\u3081\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":53,"featured_media":20796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6840021106b51cfee5a432c1","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[9,3,84],"sf_content_type":[],"blog":[625,626],"coauthors":[2],"class_list":["post-20784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-marketing","sf_topic-sales","blog-marketing","blog-sales"],"yoast_head":"<!-- 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