{"id":21911,"date":"2025-06-19T09:27:24","date_gmt":"2025-06-19T00:27:24","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=21911"},"modified":"2025-06-19T09:27:26","modified_gmt":"2025-06-19T00:27:26","slug":"jp-point-program","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-point-program\/","title":{"rendered":"\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u5c0e\u5165\u624b\u9806\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u3001\u4f01\u696d\u306e\u6226\u7565\u7684\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u5236\u5ea6\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5236\u5ea6\u3092\u4e0a\u624b\u304f\u6d3b\u7528\u3059\u308c\u3070\u3001\u4f01\u696d\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u7372\u5f97\u3084\u58f2\u4e0a\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u8fd1\u5e74\u3001\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u3057\u3066\u591a\u304f\u306e\u4f01\u696d\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u904b\u7528\u306b\u306f\u30b3\u30b9\u30c8\u3084\u624b\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u614e\u91cd\u306a\u691c\u8a0e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u57fa\u672c\u7684\u306a\u4ed5\u7d44\u307f\u304b\u3089\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u624b\u9806\u3001\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div 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class=\"wp-block-list\">\n<li>\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u306e\u57fa\u6e96<\/li>\n\n\n\n<li>\u30dd\u30a4\u30f3\u30c8\u306e\u9084\u5143\u7387<\/li>\n\n\n\n<li>\u30dd\u30a4\u30f3\u30c8\u306e\u6709\u52b9\u671f\u9650<\/li>\n\n\n\n<li>\u4ea4\u63db\u53ef\u80fd\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30eb\u30fc\u30eb\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u3057\u3001\u9867\u5ba2\u306b\u8ca0\u62c5\u3092\u611f\u3058\u3055\u305b\u306a\u3044\u3088\u3046\u5de5\u592b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u8907\u96d1\u3059\u304e\u308b\u3068\u3001\u9867\u5ba2\u304c\u5229\u7528\u3092\u907f\u3051\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u8ab0\u3067\u3082\u7c21\u5358\u306b\u7406\u89e3\u3067\u304d\u308b\u30eb\u30fc\u30eb\u8a2d\u8a08\u3092\u5fc3\u639b\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u304c\u7a4d\u6975\u7684\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u305f\u304f\u306a\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u5546\u54c1\u8cfc\u5165\u6642\u3060\u3051\u3067\u306a\u304f\u3001\u4f1a\u54e1\u767b\u9332\u3084\u53cb\u9054\u7d39\u4ecb\u3001\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u6642\u306b\u3082\u30dd\u30a4\u30f3\u30c8\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u53c2\u52a0\u610f\u6b32\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.\u9069\u5207\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9078\u5b9a<\/strong><\/h3>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u3001\u9867\u5ba2\u304c\u3088\u304f\u5229\u7528\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u3084\u8cfc\u8cb7\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u3001\u6700\u9069\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5229\u7528\u3059\u308b\u304b\u306b\u5fdc\u3058\u3066\u3001\u5c0e\u5165\u3059\u3079\u304d\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u5fc5\u8981\u306a\u30b7\u30b9\u30c6\u30e0\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30c1\u30e3\u30cd\u30eb<\/th><th>\u5fc5\u8981\u306a\u30b7\u30b9\u30c6\u30e0\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th><\/tr><\/thead><tbody><tr><td>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7<\/td><td>EC\u30b5\u30a4\u30c8\u306b\u5bfe\u5fdc\u3057\u305f\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u304c\u5fc5\u8981\u3002\u8cfc\u5165\u6642\u306b\u81ea\u52d5\u3067\u30dd\u30a4\u30f3\u30c8\u3092\u4ed8\u4e0e\u3067\u304d\u308b\u4ed5\u7d44\u307f\u306a\u3069\u3002<\/td><\/tr><tr><td>\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5b9f\u5e97\u8217<\/td><td>POS\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002\u5e97\u8217\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u3084\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3082\u5fc5\u8981\u3002<\/td><\/tr><tr><td>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea<\/td><td>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u7ba1\u7406\u3084\u7279\u5178\u63d0\u4f9b\u304c\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5fc5\u8981\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u307e\u305f\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u3084\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u5206\u6790\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3057\u3001\u3055\u3089\u306b\u7d30\u304b\u306a\u30c7\u30fc\u30bf\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd<\/strong><\/h3>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u5c0e\u5165\u5f8c\u306f\u3001\u9867\u5ba2\u306b\u305d\u306e\u4fa1\u5024\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3044\u3001\u7a4d\u6975\u7684\u306b\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u898f\u767b\u9332\u6642\u306e\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u306f\u3001\u521d\u56de\u5229\u7528\u3092\u4fc3\u9032\u3057\u3001\u9867\u5ba2\u306e\u53c2\u52a0\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5b63\u7bc0\u3054\u3068\u306e\u7279\u5178\u3084\u5b9a\u671f\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u50ac\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u3092\u4fc3\u9032\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>SNS\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6700\u65b0\u60c5\u5831\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u5bb9\u3092\u5b9a\u671f\u7684\u306b\u901a\u77e5\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u8a95\u751f\u65e5\u6708\u306e\u7279\u5178\u306a\u3069\u3001\u500b\u5225\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u7a4d\u6975\u7684\u306a\u53cd\u5fdc\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-email-marketing\/\">\u3010\u4f8b\u6587\u3042\u308a\u3011\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u7a2e\u985e\u3084\u30c4\u30fc\u30eb\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u5c0e\u5165\u5f8c\u306b\u5b9f\u65bd\u3059\u3079\u304d3\u3064\u306e\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\">\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u5c0e\u5165\u5f8c\u306b\u5b9f\u65bd\u3059\u3079\u304d3\u3064\u306e\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec76ce79a3a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec76ce79a3a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-21919\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3057\u305f\u5f8c\u3001\u305f\u3060\u904b\u7528\u3092\u7d9a\u3051\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u52b9\u679c\u7684\u306b\u904b\u7528\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u3059\u305f\u3081\u306b\u306f\u3001\u6b21\u306e3\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u52b9\u679c\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3059\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6d3b\u7528\u3059\u308b<\/li>\n\n\n\n<li>\u30b5\u30dd\u30fc\u30c8\u30fb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4f53\u5236\u3092\u5f37\u5316\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u3092\u9069\u5207\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6539\u5584\u304c\u9032\u307f\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u7372\u5f97\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u52b9\u679c\u3092\u5b9a\u671f\u7684\u306b\u5206\u6790\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u76ee\u6a19\u901a\u308a\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u5b9a\u671f\u7684\u306b\u52b9\u679c\u3092\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u9867\u5ba2\u306e\u53c2\u52a0\u72b6\u6cc1\u3084\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u30fb\u5229\u7528\u52d5\u5411\u3092\u8ffd\u8de1\u3057\u3001\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u58f2\u4e0a\u306e\u5897\u52a0\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u3067\u3042\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>ROI\u3084\u8cbb\u7528\u5bfe\u52b9\u679c\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u3082\u5408\u308f\u305b\u3066\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/roi-roas\/\">ROI\u3068\u306f\uff1fROAS\u3068\u306e\u9055\u3044\u304b\u3089\u8a08\u7b97\u5f0f\u3001\u6700\u5927\u5316\u306e\u65b9\u6cd5\u307e\u3067<\/a><br><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-cost-effectiveness\/\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\uff1f\u610f\u5473\u3084\u8a08\u7b97\u5f0f\u3001\u9ad8\u3081\u308b\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<br><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6d3b\u7528\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u901a\u3058\u3066\u3001\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u306e\u610f\u898b\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u53ce\u96c6\u3057\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u304c\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u3069\u306e\u90e8\u5206\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u306f\u6539\u5584\u304c\u5fc5\u8981\u3068\u611f\u3058\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6539\u826f\u306b\u6d3b\u304b\u3057\u307e\u3057\u3087\u3046\u3002\u9867\u5ba2\u306e\u58f0\u3092\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9b45\u529b\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b5\u30dd\u30fc\u30c8\u30fb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4f53\u5236\u3092\u5f37\u5316\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u30c8\u30e9\u30d6\u30eb\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5c02\u7528\u7a93\u53e3\u3084FAQ\u306e\u5145\u5b9f\u3001\u30c1\u30e3\u30c3\u30c8\u30b5\u30dd\u30fc\u30c8\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3001\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u500b\u4eba\u60c5\u5831\u3084\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u3092\u53d6\u308a\u6271\u3046\u305f\u3081\u3001\u6700\u65b0\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u304c\u5fc5\u9808\u3067\u3059\u3002\u6697\u53f7\u5316\u6280\u8853\u3084\u4e8c\u6bb5\u968e\u8a8d\u8a3c\u3092\u5c0e\u5165\u3057\u3001\u9867\u5ba2\u304c\u5b89\u5fc3\u3057\u3066\u5229\u7528\u3067\u304d\u308b\u74b0\u5883\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u3078\u306e\u4fe1\u983c\u3092\u5f37\u5316\u3057\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001\u500b\u4eba\u60c5\u5831\u6f0f\u6d29\u3092\u9632\u3050\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-personal-information-leak\/\">\u500b\u4eba\u60c5\u5831\u304c\u6f0f\u6d29\u3059\u308b\u539f\u56e0\u3068\u30ea\u30b9\u30af\u306f\uff1f\u5177\u4f53\u7684\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u3092\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\">\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec76ce7a5cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec76ce7a5cc\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img06.jpg?w=1000\" alt=\"\" class=\"wp-image-21920\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165\u30fb\u904b\u7528\u306b\u6210\u529f\u3057\u305f2\u793e\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u5c0e\u5165\u3067\u9867\u5ba2\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5411\u4e0a\uff5c\u65e5\u672c\u30d4\u30b6\u30cf\u30c3\u30c8<\/li>\n\n\n\n<li>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u7684\u306a\u904b\u7528\u3067\u5927\u5e45\u306a\u58f2\u4e0a\u5897\u3092\u9054\u6210\uff5cJR\u6771\u65e5\u672c<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u6210\u529f\u306e\u79d8\u8a23\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u5c0e\u5165\u3067\u9867\u5ba2\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5411\u4e0a\uff5c\u65e5\u672c\u30d4\u30b6\u30cf\u30c3\u30c8<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec76ce7ad9a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec76ce7ad9a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img09.jpg?w=1000\" alt=\"\" class=\"wp-image-21913\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img09.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img09.jpg?w=300&amp;h=184 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img09.jpg?w=768&amp;h=471 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img09.jpg?w=150&amp;h=92 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4f1a\u793e\u540d\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/pizzahut\/\">\u65e5\u672c\u30d4\u30b6\u30cf\u30c3\u30c8\u682a\u5f0f\u4f1a\u793e<\/a><br>\u4e8b\u696d\u5185\u5bb9\uff1a\u30d4\u30b6\u306e\u88fd\u9020\u30fb\u8ca9\u58f2\u304a\u3088\u3073\u5b85\u914d\u30b5\u30fc\u30d3\u30b9<\/p>\n\n\n\n<p>\u65e5\u672c\u30d4\u30b6\u30cf\u30c3\u30c8\u682a\u5f0f\u4f1a\u793e\u306f\u3001Salesforce\u306e\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty Management<\/a>\u300f\u3092\u6d3b\u7528\u3057\u3001\u8cfc\u8cb7\u983b\u5ea6\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u30a2\u30c3\u30d7\u3092\u76ee\u7684\u3068\u3059\u308b\u3001\u4f1a\u54e1\u5411\u3051\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u300eHUT REWARDS\u300f\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5c0e\u5165\u5f8c\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u5b85\u914d\u696d\u754c\u3067\u3001\u30d4\u30b6\u30cf\u30c3\u30c8\u306f\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u3092\u78ba\u4fdd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u7684\u306a\u904b\u7528\u3067\u5927\u5e45\u306a\u58f2\u4e0a\u5897\u3092\u9054\u6210\uff5cJR\u6771\u65e5\u672c<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec76ce7b538&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec76ce7b538\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img10.jpg?w=1000\" alt=\"\" class=\"wp-image-21914\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img10.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img10.jpg?w=300&amp;h=184 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img10.jpg?w=768&amp;h=471 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img10.jpg?w=150&amp;h=92 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4f1a\u793e\u540d\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/customer-stories\/jreast\/\">\u6771\u65e5\u672c\u65c5\u5ba2\u9244\u9053\u682a\u5f0f\u4f1a\u793e\uff08JR\u6771\u65e5\u672c\uff09<\/a><br>\u4e8b\u696d\u5185\u5bb9\uff1a\u9244\u9053\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u591a\u89d2\u7684\u306a\u4ea4\u901a\u30fb\u4e0d\u52d5\u7523\u30fb\u5404\u7a2e\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d<\/p>\n\n\n\n<p>JR\u6771\u65e5\u672c\u306f\u3001\u30b0\u30eb\u30fc\u30d7\u5168\u4f53\u306e\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u3001\u300eJRE POINT\u300f\u3092\u6d3b\u7528\u3057\u305f\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u904b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001Salesforce\u306e\u5c0e\u5165\u524d\u306f\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u56f0\u96e3\u3067\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u306b\u9650\u754c\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001Salesforce\u306e\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300f\u3092\u5c0e\u5165\u3057\u3001\u4f1a\u54e1\u4e00\u4eba\u3072\u3068\u308a\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u99c5\u30d3\u30eb\u3084\u30a8\u30ad\u30ca\u30ab\u3067\u306e\u8cfc\u8cb7\u4fc3\u9032\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u7387\u304c\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u306e\u5927\u5e45\u5897\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4f1a\u54e1\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u7684\u306a\u904b\u7528\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u3001\u6301\u7d9a\u7684\u306a\u58f2\u4e0a\u6210\u9577\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306fai\u6d3b\u7528\u304c\u52b9\u679c\u7684\">\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306fAI\u6d3b\u7528\u304c\u52b9\u679c\u7684<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ec76ce7bd44&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ec76ce7bd44\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-21921\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-point-program-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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