{"id":22161,"date":"2025-05-08T14:01:27","date_gmt":"2025-05-08T05:01:27","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=22161"},"modified":"2025-09-05T13:50:35","modified_gmt":"2025-09-05T04:50:35","slug":"jp-what-is-cross-sell","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cross-sell\/","title":{"rendered":"\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u65bd\u7b56\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u500b\u4eba\u306e\u8da3\u5473\u55dc\u597d\u304c\u5206\u6790\u3057\u3084\u3059\u304f\u306a\u3063\u305f\u73fe\u4ee3\u3067\u306f\u3001\u95a2\u9023\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u6628\u4eca\u306e\u7d4c\u6e08\u72b6\u6cc1\u306e\u4e2d\u3001\u9867\u5ba2\u306b\u5546\u54c1\u3092\u6b32\u3057\u3044\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u306b\u306f\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u6ce8\u76ee\u3057\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5b9a\u7fa9\u3084\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30c0\u30a6\u30f3\u30bb\u30eb\u3068\u306e\u9055\u3044\u3001\u306f\u3058\u3081\u308b\u624b\u9806\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u5546\u54c1\u306e\u9b45\u529b\u304c\u9867\u5ba2\u306b\u4f1d\u308f\u308b\u3088\u3046\u306b\u3001\u305c\u3072\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a 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data-level=\"2\">\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u306f\u3058\u3081\u308b5\u30b9\u30c6\u30c3\u30d7\" data-level=\"2\">\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u306f\u3058\u3081\u308b5\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li><a href=\"#h-ai\u306b\u3088\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u5206\u6790\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6210\u529f\u7387\u304c\u5411\u4e0a\" data-level=\"2\">AI\u306b\u3088\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u5206\u6790\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6210\u529f\u7387\u304c\u5411\u4e0a<\/a><\/li><li><a href=\"#h-\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u65e2\u5b58\u9867\u5ba2\u306e\u5358\u4fa1\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u305d\u3046\" 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-1.jpg?w=1024\" alt=\"\" class=\"wp-image-22173\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-1.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/crm\/upsell-cross-sell\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u9055\u3044\u3084\u6d3b\u7528\u65b9\u6cd5\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ltv\/\" target=\"_blank\" rel=\"noreferrer noopener\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/a>\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4fa1\u683c\u306b\u3068\u3089\u308f\u308c\u306a\u3044\u59ff\u52e2\u306f\u3001\u9867\u5ba2\u306b\u4fe1\u983c\u611f\u3084\u5b89\u5fc3\u611f\u3092\u6301\u3063\u3066\u3082\u3089\u3044\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u304c\u69cb\u7bc9\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u5f8c\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\"><strong>\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dafa26e3df9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dafa26e3df9\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-2.jpg?w=1024\" alt=\"\" class=\"wp-image-22174\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-2.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-2.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-2.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306b\u3088\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4e0b\u8a18\u306e3\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u5358\u4fa1\u304c\u30a2\u30c3\u30d7\u3059\u308b<\/li>\n\n\n\n<li>\u5358\u4f53\u3060\u3068\u8ca9\u58f2\u304c\u96e3\u3057\u3044\u5546\u54c1\u306e\u8a34\u6c42\u304c\u3067\u304d\u308b<\/li>\n\n\n\n<li>LTV\uff08\u751f\u6daf\u9867\u5ba2\u5358\u4fa1\uff09\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30e1\u30ea\u30c3\u30c8\u304c\u308f\u304b\u308c\u3070\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u3069\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u6d3b\u7528\u3059\u3079\u304d\u304b\u304c\u898b\u3048\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/sales\/sales-team-3ten-set\/?d=blog-body-cta-promo2\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 \u7121\u6599\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u3010\u55b6\u696d\u7d44\u7e54\u3092\u5f37\u5316\u3057\u3001\u58f2\u4e0a\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u8cc7\u65993\u70b9\u30bb\u30c3\u30c8\u3011\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30e1\u30ea\u30c3\u30c81-\u9867\u5ba2\u5358\u4fa1\u304c\u30a2\u30c3\u30d7\u3059\u308b\"><strong>\u30e1\u30ea\u30c3\u30c81.\u9867\u5ba2\u5358\u4fa1\u304c\u30a2\u30c3\u30d7\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064\u76ee\u306f\u3001\u9867\u5ba2\u304c\u4e00\u5ea6\u306b\u8cfc\u5165\u3059\u308b\u91d1\u984d\uff08\u9867\u5ba2\u5358\u4fa1\uff09\u304c\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u958b\u62d3\u3059\u308b\u306b\u306f\u6642\u9593\u3068\u624b\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306a\u3089\u9867\u5ba2\u6570\u3092\u5897\u3084\u3055\u306a\u304f\u3066\u3082\u3001\u58f2\u4e0a\u7dcf\u984d\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u3092\u5ba3\u4f1d\u30fb\u5e83\u544a\u3059\u308b\u30b3\u30b9\u30c8\u304c\u524a\u6e1b\u3067\u304d\u308b\u305f\u3081\u3001\u52b9\u7387\u3088\u304f\u58f2\u4e0a\u3092\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u8da3\u5473\u8da3\u5411\u3001\u6c42\u3081\u3066\u3044\u308b\u5546\u54c1\u306a\u3069\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30e1\u30ea\u30c3\u30c82-\u5358\u4f53\u3060\u3068\u8ca9\u58f2\u304c\u96e3\u3057\u3044\u5546\u54c1\u306e\u8a34\u6c42\u304c\u3067\u304d\u308b\"><strong>\u30e1\u30ea\u30c3\u30c82.\u5358\u4f53\u3060\u3068\u8ca9\u58f2\u304c\u96e3\u3057\u3044\u5546\u54c1\u306e\u8a34\u6c42\u304c\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u306e2\u3064\u76ee\u306f\u3001\u5358\u4f53\u3067\u306f\u8ca9\u58f2\u3057\u306b\u304f\u3044\u5546\u54c1\u3092\u307e\u3068\u3081\u3066\u8cfc\u5165\u3057\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u98a8\u90aa\u85ac\u3092\u98f2\u307f\u3084\u3059\u304f\u3059\u308b\u30bc\u30ea\u30fc\u306f\u3001\u98a8\u90aa\u85ac\u306e\u8fd1\u304f\u306b\u7f6e\u3044\u3066\u3042\u308b\u3068\u8cfc\u5165\u3055\u308c\u308b\u78ba\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u307b\u304b\u306b\u3082\u30cd\u30af\u30bf\u30a4\u3068\u30ef\u30a4\u30b7\u30e3\u30c4\u306e\u30bb\u30c3\u30c8\u3084\u3001\u30c6\u30ec\u30d3\u3068\u30c6\u30ec\u30d3\u53f0\u3001\u30b7\u30e3\u30f3\u30d7\u30fc\u3068\u30ea\u30f3\u30b9\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u300c\u5bfe\u8c61\u5546\u54c12\u3064\u4ee5\u4e0a\u306e\u8cfc\u5165\u306710\uff05\u5f15\u304d\u300d\u306a\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3068\u3001\u3088\u308a\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30e1\u30ea\u30c3\u30c83-ltv-\u751f\u6daf\u9867\u5ba2\u5358\u4fa1-\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\"><strong>\u30e1\u30ea\u30c3\u30c83.LTV\uff08\u751f\u6daf\u9867\u5ba2\u5358\u4fa1\uff09\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/strong><\/h3>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306e3\u3064\u76ee\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ltv\/\" target=\"_blank\" rel=\"noreferrer noopener\">LTV\uff08\u751f\u6daf\u9867\u5ba2\u5358\u4fa1\uff09<\/a>\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u70b9\u3067\u3059\u3002LTV\uff08\u751f\u6daf\u9867\u5ba2\u5358\u4fa1\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u306f\u3058\u3081\u3066\u304b\u3089\u7d42\u308f\u308b\u307e\u3067\u306b\u3082\u305f\u3089\u3059\u640d\u76ca\u3092\u7d2f\u8a08\u3057\u305f\u6307\u6a19\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u6708\u984d\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u304c\u3044\u308b\u5834\u5408\u3001\u57fa\u672c\u6599\u91d1\u3060\u3051\u3067\u306a\u304f\u30aa\u30d7\u30b7\u30e7\u30f3\u3082\u7d99\u7d9a\u3057\u3066\u4f7f\u7528\u3057\u3066\u3082\u3089\u3048\u308b\u3068\u9867\u5ba2\u306eLTV\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u304c\u7372\u5f97\u3057\u306b\u304f\u304f\u306a\u3063\u3066\u304d\u305f\u8fd1\u5e74\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u65e2\u5b58\u9867\u5ba2\u306eLTV\u5411\u4e0a\u3092\u76ee\u6307\u3059\u3053\u3068\u306f\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ltv\/\" target=\"_blank\" rel=\"noreferrer noopener\">LTV\u3068\u306f\uff1f\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u3068\u8a08\u7b97\u65b9\u6cd5\u3001\u5411\u4e0a\u65bd\u7b56\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\"><strong>\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dafa26e50d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dafa26e50d3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-3.jpg?w=1024\" alt=\"\" class=\"wp-image-22175\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-3.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-3.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-3.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-3.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-3.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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id=\"h-\u30c7\u30e1\u30ea\u30c3\u30c81-\u62bc\u3057\u58f2\u308a\u611f\u304c\u51fa\u3084\u3059\u3044\"><strong>\u30c7\u30e1\u30ea\u30c3\u30c81.\u62bc\u3057\u58f2\u308a\u611f\u304c\u51fa\u3084\u3059\u3044<\/strong><\/h3>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u306f\u95a2\u9023\u5546\u54c1\u306e\u8cfc\u5165\u3092\u7121\u7406\u306b\u52e7\u3081\u308b\u3068\u3001\u9867\u5ba2\u304c\u300c\u62bc\u3057\u58f2\u308a\u3055\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3084\u3059\u3044\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u4e0d\u4fe1\u611f\u3084\u4e0d\u5feb\u611f\u3092\u899a\u3048\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u3001\u4ed6\u793e\u88fd\u54c1\u306b\u4e57\u308a\u63db\u3048\u308b\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u76ee\u7684\u3068\u3057\u3064\u3064\u3082\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u3092\u5fd8\u308c\u305a\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306f\u3001\u3042\u307e\u308a\u5f37\u304f\u63d0\u6848\u305b\u305a\u3001\u9867\u5ba2\u306e\u60a9\u307f\u3092\u89e3\u6c7a\u3059\u308b\u3088\u3046\u306b\u5fc3\u639b\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u3042\u308c\u3070\u3001\u3055\u3089\u306b\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30c7\u30e1\u30ea\u30c3\u30c82-\u65e2\u5b58\u306e\u9867\u5ba2\u304c\u96e2\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\"><strong>\u30c7\u30e1\u30ea\u30c3\u30c82.\u65e2\u5b58\u306e\u9867\u5ba2\u304c\u96e2\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/strong><\/h3>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306e2\u3064\u76ee\u306f\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u304c\u96e2\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u308a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u305b\u306a\u3044\u5834\u5408\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u304c\u4ed6\u793e\u306b\u4e57\u308a\u63db\u3048\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u55b6\u696d\u30c8\u30fc\u30af\u304c\u4e0a\u624b\u3067\u3082\u3001\u5546\u54c1\u306e\u8cea\u304c\u60aa\u3044\u3068\u4fe1\u983c\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308b\u304a\u305d\u308c\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u793e\u5185\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5fc5\u8981\u6027\u3092\u5468\u77e5\u3057\u3064\u3064\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u4ee5\u5916\u306e\u624b\u6cd5\u3082\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4f7f\u7528\u3059\u308b\u5834\u9762\u3092\u9069\u5207\u306b\u898b\u6975\u3081\u3064\u3064\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u826f\u8cea\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u306f\u3058\u3081\u308b5\u30b9\u30c6\u30c3\u30d7\"><strong>\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u306f\u3058\u3081\u308b5\u30b9\u30c6\u30c3\u30d7<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dafa26e61ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dafa26e61ec\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-4.jpg?w=1024\" alt=\"\" class=\"wp-image-22176\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-4.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-4.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-4.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-4.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-4.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3064\u3064\u4f01\u696d\u306e\u5229\u76ca\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u5927\u5207\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5177\u4f53\u7684\u306b\u4f55\u304b\u3089\u624b\u3092\u4ed8\u3051\u305f\u3089\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u306f\u3058\u3081\u308b\u305f\u3081\u306e\u4e0b\u8a18\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u6574\u7406\u30fb\u5206\u6790\u3059\u308b<\/li>\n\n\n\n<li>\u95a2\u9023\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u9078\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u6d41\u308c\u3092\u307e\u3068\u3081\u308b<\/li>\n\n\n\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5c0e\u5165<\/li>\n\n\n\n<li>\u52b9\u679c\u30fb\u691c\u8a3c\u3068\u6539\u5584\u306b\u3064\u306a\u3052\u308b<\/li>\n<\/ol>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u624b\u9806\u304c\u308f\u304b\u308c\u3070\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u7387\u3088\u304f\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b9\u30c6\u30c3\u30d71-\u65e2\u5b58\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u6574\u7406-\u5206\u6790\u3059\u308b\"><strong>\u30b9\u30c6\u30c3\u30d71.\u65e2\u5b58\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u6574\u7406\u30fb\u5206\u6790\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30af\u30ed\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306f\u3001\u307e\u305a\u65e2\u5b58\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u6574\u7406\u30fb\u5206\u6790\u3057\u307e\u3059\u3002\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u4e2d\u304b\u3089\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5bfe\u8c61\u8005\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u3088\u304f\u6226\u7565\u3092\u5b9f\u65bd\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u983b\u5ea6\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u306a\u3069\u3001\u3044\u304f\u3064\u304b\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u300cRFM\u5206\u6790\u300d\u3084\u300cLWP\u5206\u6790\u300d\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-rfm\u5206\u6790\"><strong>RFM\u5206\u6790<\/strong><\/h4>\n\n\n\n<p>RFM\u5206\u6790\u3068\u306f\u3001\u300c\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u300d\u300c\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u300d\u300c\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u300d\u306a\u3069\u306e\u6307\u6a19\u304b\u3089\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u5206\u3051\u3001\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306e\u5206\u5e03\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u3079\u304d\u304b\u306e\u5224\u65ad\u6750\u6599\u306b\u3082\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u5206\u6790\u7d50\u679c\u304b\u3089\u9078\u5b9a\u3055\u308c\u305f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u63b4\u307f\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-rfm-analysis\/\">RFM\u5206\u6790\u3068\u306f\uff1f\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3063\u305f\u57fa\u672c\u624b\u6cd5\u3068\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lwp\u5206\u6790\"><strong>LWP\u5206\u6790<\/strong><\/h4>\n\n\n\n<p>LWP\u5206\u6790\u3068\u306fList\uff08\u9867\u5ba2\u30ea\u30b9\u30c8\uff09\u3001What\uff08\u884c\u52d5\u5185\u5bb9\uff09\u3001Pace\uff08\u884c\u52d5\u983b\u5ea6\uff09\u306e\u89b3\u70b9\u304b\u3089\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5bfe\u8c61\u8005\u3092\u9078\u5b9a\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u983b\u5ea6\u3084\u76f4\u8fd1\u306e\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u3092\u307e\u3068\u3081\u3001\u30de\u30c3\u30d4\u30f3\u30b0\u3084\u30e9\u30f3\u30af\u4ed8\u3051\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u9867\u5ba2\u60c5\u5831\u3092\u3082\u3068\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u8003\u3048\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u3079\u304d\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u3080\u6d41\u308c\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/hub\/crm\/customer-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f6\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5206\u6790\u306e\u624b\u6cd5\u3001\u6ce8\u610f\u70b9\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b9\u30c6\u30c3\u30d72-\u95a2\u9023\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u5b9a\u3059\u308b\"><strong>\u30b9\u30c6\u30c3\u30d72.\u95a2\u9023\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u65e2\u5b58\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5bfe\u8c61\u8005\u304c\u7d5e\u308a\u8fbc\u3081\u305f\u3089\u3001\u6b21\u306b\u95a2\u9023\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u9069\u3057\u305f\u3001\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u5358\u306a\u308b\u62b1\u304d\u5408\u308f\u305b\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u3001\u3042\u304f\u307e\u3067\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u5546\u54c1\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u3068\u540c\u3058\u76ee\u7dda\u306b\u7acb\u3061\u3001\u30b3\u30b9\u30c8\u3092\u652f\u6255\u3063\u3066\u3082\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3044\u3068\u601d\u308f\u308c\u308b\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u60a9\u307f\u3092\u89e3\u6c7a\u3059\u308b\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b9\u30c6\u30c3\u30d73-\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u6d41\u308c\u3092\u307e\u3068\u3081\u308b\"><strong>\u30b9\u30c6\u30c3\u30d73.\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u6d41\u308c\u3092\u307e\u3068\u3081\u308b<\/strong><\/h3>\n\n\n\n<p>\u6b21\u306b\u5546\u54c1\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u5951\u7d04\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u671f\u9593\u3001\u4fa1\u683c\u306a\u3069\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u6d41\u308c\u3092\u307e\u3068\u3081\u307e\u3057\u3087\u3046\u3002\u9867\u5ba2\u3084\u63d0\u6848\u3059\u308b\u5546\u54c1\u3054\u3068\u306b\u3001\u6700\u9069\u306a\u63d0\u6848\u65b9\u6cd5\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306e\u304a\u3059\u3059\u3081\u6a5f\u80fd\u306a\u3089\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9\u3092\u3001\u8a2a\u554f\u55b6\u696d\u3084\u30c6\u30ec\u30a2\u30dd\u306a\u3089\u55b6\u696d\u62c5\u5f53\u8005\u306b\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5468\u77e5\u3055\u305b\u308b\u306a\u3069\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u5bfe\u5fdc\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307b\u304b\u306b\u3082\u6d88\u8017\u54c1\u306a\u3089\u3001\u9867\u5ba2\u306e\u4f7f\u7528\u983b\u5ea6\u306b\u5408\u308f\u305b\u3066\u5272\u5f15\u4fa1\u683c\u3067\u63d0\u4f9b\u3067\u304d\u308b\u5b9a\u671f\u8cfc\u5165\u3092\u52e7\u3081\u308b\u3068\u3044\u3063\u305f\u65bd\u7b56\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b9\u30c6\u30c3\u30d74-\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5c0e\u5165\u3059\u308b\"><strong>\u30b9\u30c6\u30c3\u30d74.\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5c0e\u5165\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306b\u7b56\u5b9a\u3057\u305f\u6226\u7565\u30fb\u6d41\u308c\u306b\u6cbf\u3063\u3066\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5c0e\u5165\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u55b6\u696d\u793e\u54e1\u7528\u306e\u30af\u30ed\u30b9\u30bb\u30eb\u63d0\u6848\u306e\u30de\u30cb\u30e5\u30a2\u30eb\u3092\u4f5c\u6210\u3057\u305f\u308a\u3001EC\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u30e1\u30f3\u30d0\u30fc\u3092\u96c6\u3081\u305f\u308a\u3059\u308b\u306a\u3069\u306e\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\u4f55\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u304b\u3092\u793e\u5185\u3067\u5f93\u696d\u54e1\u306b\u5468\u77e5\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3057\u3087\u3046\u3002\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u958b\u59cb\u3059\u308b\u3068\u304d\u306f\u3001\u6700\u521d\u306f\u5c0f\u3055\u304f\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u3001\u58f2\u4e0a\u62e1\u5927\u304c\u898b\u8fbc\u3081\u308b\u3068\u611f\u3058\u305f\u5834\u5408\u306b\u5f90\u3005\u306b\u62e1\u5927\u3057\u3066\u3044\u304f\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30b9\u30c6\u30c3\u30d75-\u52b9\u679c\u691c\u8a3c\u3092\u3057\u3066\u6539\u5584\u306b\u3064\u306a\u3052\u308b\"><strong>\u30b9\u30c6\u30c3\u30d75.\u52b9\u679c\u691c\u8a3c\u3092\u3057\u3066\u6539\u5584\u306b\u3064\u306a\u3052\u308b<\/strong><\/h3>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5c0e\u5165\u3057\u305f\u5f8c\u306f\u3001\u52b9\u679c\u691c\u8a3c\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002\u3042\u3089\u304b\u3058\u3081\u7acb\u3066\u305f\u4eee\u8aac\u306f\u6b63\u3057\u304b\u3063\u305f\u306e\u304b\u3001\u3088\u3044\u70b9\u3068\u60aa\u3044\u70b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53cd\u7701\u70b9\u306f\u3001\u6b21\u56de\u4ee5\u964d\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u4ee5\u5916\u306e\u624b\u6cd5\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u63d0\u6848\u5f8c\u3082\u3001\u4eca\u56de\u7d39\u4ecb\u3057\u305f\u624b\u9806\u306b\u6cbf\u3063\u3066\u3001\u9867\u5ba2\u5206\u6790\u3084\u6226\u7565\u8a2d\u8a08\u3092\u898b\u76f4\u3059\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u4eee\u8aac\u691c\u8a3c\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai\u306b\u3088\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u5206\u6790\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6210\u529f\u7387\u304c\u5411\u4e0a\"><strong>AI\u306b\u3088\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u5206\u6790\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6210\u529f\u7387\u304c\u5411\u4e0a<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dafa26e7995&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dafa26e7995\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-5.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-22177\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-5.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-5.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-5.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/04\/jp-what-is-cross-sell-H2-5.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Salesforce\u306eCRM\uff08<a href=\"https:\/\/www.salesforce.com\/jp\/service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u306a\u3069\uff09\u306b\u7d44\u307f\u8fbc\u307e\u308c\u305fAI\u6a5f\u80fd\u306b\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/artificial-intelligence\/einstein-ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a>\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Einstein 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