{"id":22473,"date":"2025-05-08T14:03:11","date_gmt":"2025-05-08T05:03:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=22473"},"modified":"2025-06-16T17:31:47","modified_gmt":"2025-06-16T08:31:47","slug":"jp-what-is-retail-media","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-retail-media\/","title":{"rendered":"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u7a2e\u985e\u3084\u5e83\u544a\u51fa\u7a3f\u30d7\u30ed\u30bb\u30b9\u30fb\u6ce8\u610f\u70b9\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30ea\u30c6\u30fc\u30eb\u3068\u306f\u300c\u5c0f\u58f2\u696d\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u8fd1\u5e74\u5e83\u544a\u696d\u754c\u3067\u306f\u3001\u5c0f\u58f2\u4e8b\u696d\u8005\u306e\u6301\u3064\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u3068\u8a00\u3048\u3070\u3001\u30c6\u30ec\u30d3\u3084\u65b0\u805e\u3068\u3044\u3063\u305f\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u304b\u3001\u30cd\u30c3\u30c8\u4e0a\u306eWeb\u5e83\u544a\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u4eba\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u4eca\u5f8c\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u5e83\u544a\u51fa\u5411\u3082\u3001\u4f01\u696d\u306e\u6226\u7565\u306b\u304a\u3044\u3066\u306f\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u610f\u5473\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u51fa\u7a3f\u624b\u9806\u307e\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/commerce\/state-of-commerce\/?d=blog-body-cta-promo1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u25b6\u7121\u6599\u304a\u5f79\u7acb\u3061\u30ec\u30dd\u30fc\u30c8\u300eE\u30b3\u30de\u30fc\u30b9\u6700\u65b0\u4e8b\u60c5\u300f\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/strong><\/a><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>\u76ee\u6b21<\/h3><ul><li><a href=\"#h-\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\" data-level=\"2\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#h-\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u7406\u7531\" data-level=\"2\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u7406\u7531<\/a><\/li><li><a href=\"#h-\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e1\u30ea\u30c3\u30c8\" data-level=\"2\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e\" data-level=\"2\">\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e<\/a><\/li><li><a href=\"#h-\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e\" data-level=\"2\">\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e<\/a><\/li><li><a href=\"#h-\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u5e83\u544a\u51fa\u7a3f\u306e\u30d7\u30ed\u30bb\u30b9\" data-level=\"2\">\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u5e83\u544a\u51fa\u7a3f\u306e\u30d7\u30ed\u30bb\u30b9<\/a><\/li><li><a href=\"#h-ai\u3092\u642d\u8f09\u3057\u305f\u30b3\u30de\u30fc\u30b9\u30af\u30e9\u30a6\u30c9\u3067\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u52a0\u901f\u3055\u305b\u308b\" data-level=\"2\">AI\u3092\u642d\u8f09\u3057\u305f\u30b3\u30de\u30fc\u30b9\u30af\u30e9\u30a6\u30c9\u3067\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u52a0\u901f\u3055\u305b\u308b<\/a><\/li><li><a href=\"#h-\u81ea\u793e\u306e\u5e83\u544a\u6226\u7565\u306b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5927\u304d\u306a\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\" data-level=\"2\">\u81ea\u793e\u306e\u5e83\u544a\u6226\u7565\u306b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5927\u304d\u306a\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\"><strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d30830d32ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d30830d32ab\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-1.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-22478\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-1.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 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class=\"wp-block-heading\" id=\"h-\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u7406\u7531\"><strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u7406\u7531<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d30830d48a4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d30830d48a4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-5.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-22479\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-5.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-5.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-5.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-5.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u5e83\u544a\u5a92\u4f53\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u304c\u3001\u30cb\u30fc\u30ba\u306e\u9ad8\u307e\u308a\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/what-is-cookieless\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u3068\u306f\uff1f\u5e83\u544a\u3084\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5f71\u97ff\u3001\u5bfe\u7b56\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" 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srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-2.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-2.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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class=\"wp-image-22481\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-3.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-3.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-3.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-3.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5a92\u4f53\u306b\u308f\u304b\u308c\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u3001\u4ee5\u4e0b\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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id=\"h-\u30a2\u30d7\u30ea\u5e83\u544a\"><strong>\u30a2\u30d7\u30ea\u5e83\u544a<\/strong><\/h3>\n\n\n\n<p>\u30a2\u30d7\u30ea\u5e83\u544a\u306f\u3001\u30a2\u30d7\u30ea\u306b\u767b\u9332\u3057\u3066\u3044\u308b\u4f1a\u54e1\u60c5\u5831\u3084\u8cfc\u5165\u5c65\u6b74\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u305d\u3046\u306a\u5e83\u544a\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30a2\u30d7\u30ea\u5e83\u544a\u306f\u3001\u3059\u3067\u306b\u30a2\u30d7\u30ea\u306b\u767b\u9332\u6e08\u307f\u306e\u4f1a\u54e1\u306b\u5bfe\u3057\u3066\u5e83\u544a\u306f\u914d\u4fe1\u3055\u308c\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u306b\u5c4a\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3084\u4f4d\u7f6e\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u6765\u5e97\u6642\u306b\u5e83\u544a\u3092\u901a\u77e5\u3067\u304d\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6027\u306e\u3042\u308b\u5ba3\u4f1d\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e\"><strong>\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d30830d9cee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d30830d9cee\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-4.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-22482\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-4.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-4.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-4.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-4.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u79c1\u305f\u3061\u306e\u8eab\u8fd1\u306b\u3042\u308b\u306e\u3067\u3001\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002\u4ee5\u4e0b\u306b\u8a73\u7d30\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\"><strong>\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3068\u306f\u3001\u5e97\u982d\u306b\u8a2d\u7f6e\u3059\u308b\u6db2\u6676\u30bf\u30a4\u30d7\u306e\u770b\u677f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6620\u50cf\u3084\u97f3\u697d\u3092\u4ea4\u3048\u3066\u65b0\u5546\u54c1\u60c5\u5831\u306a\u3069\u3092\u4f1d\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u307e\u305f\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306f\u3001\u6642\u9593\u5e2f\u3084\u66dc\u65e5\u3054\u3068\u306b\u914d\u4fe1\u5185\u5bb9\u3092\u5909\u66f4\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30a4\u30df\u30f3\u30b0\u3054\u3068\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u8a34\u6c42\u5185\u5bb9\u3092\u5909\u3048\u3066\u5e83\u544a\u3092\u5c55\u958b\u3059\u308c\u3070\u3001\u3088\u308a\u5e83\u544a\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5e97\u982dpop\"><strong>\u5e97\u982dPOP<\/strong><\/h3>\n\n\n\n<p>\u5e97\u982dPOP\u306f\u3001\u9867\u5ba2\u304c\u6765\u5e97\u6642\u306b\u76ee\u306b\u3059\u308b\u3001\u5546\u54c1\u68da\u3084\u5e97\u5185\u306b\u8a2d\u7f6e\u3055\u308c\u305fPOP\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e97\u982dPOP\u306f\u30d1\u30c3\u3068\u76ee\u306b\u3064\u304d\u3084\u3059\u304f\u3001\u8cfc\u8cb7\u306b\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002\u5e97\u982dPOP\u3092\u5c55\u958b\u3059\u308b\u5834\u5408\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304b\u3089\u5e97\u982dPOP\u307e\u3067\u3001\u7d71\u4e00\u3055\u308c\u305f\u4e00\u8cab\u6027\u306e\u3042\u308b\u5e83\u544a\u3092\u5c55\u958b\u3067\u304d\u308b\u3068\u3001\u5546\u54c1\u306e\u9b45\u529b\u304c\u4f1d\u308f\u308a\u3001\u8a34\u6c42\u529b\u306f\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001SNS\u3067\u6d41\u3057\u3066\u3044\u305f\u5e83\u544a\u3068\u9023\u52d5\u3059\u308b\u5e97\u982dPOP\u3092\u8a2d\u7f6e\u3059\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306b\u306f\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30ec\u30b8\u888b\u5c01\u5165\u5e83\u544a\"><strong>\u30ec\u30b8\u888b\u5c01\u5165\u5e83\u544a<\/strong><\/h3>\n\n\n\n<p>\u30ec\u30b8\u888b\u5c01\u5165\u5e83\u544a\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u30ec\u30b8\u888b\u306b\u30bb\u30c3\u30c8\u3057\u3066\u304a\u3044\u305f\u30c1\u30e9\u30b7\u3084\u30b5\u30f3\u30d7\u30eb\u3092\u3001\u8cfc\u5165\u6642\u306b\u5e97\u982d\u3067\u888b\u3068\u3068\u3082\u306b\u624b\u6e21\u3057\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u3067\u306e\u8cb7\u3044\u7269\u6642\u306b\u3001\u5316\u7ca7\u54c1\u306e\u30b5\u30f3\u30d7\u30eb\u304c\u5165\u3063\u3066\u304a\u308a\u3001\u5f8c\u65e5\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u3001\u5e30\u5b85\u5f8c\u306b\u3086\u3063\u304f\u308a\u60c5\u5831\u306b\u89e6\u308c\u3089\u308c\u308b\u70b9\u306f\u3001\u30ec\u30b8\u888b\u5c01\u5165\u5e83\u544a\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/commerce\/state-of-commerce\/?d=blog-body-cta-promo2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u25b6\u7121\u6599\u304a\u5f79\u7acb\u3061\u30ec\u30dd\u30fc\u30c8\u300eE\u30b3\u30de\u30fc\u30b9\u6700\u65b0\u4e8b\u60c5\u300f\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u5e83\u544a\u51fa\u7a3f\u306e\u30d7\u30ed\u30bb\u30b9\"><strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u5e83\u544a\u51fa\u7a3f\u306e\u30d7\u30ed\u30bb\u30b9<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d30830db97a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d30830db97a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-6.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-22483\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-6.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-6.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-6.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-what-is-retail-media-H2-6.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u5e83\u544a\u51fa\u7a3f\u3092\u884c\u306a\u3046\u5834\u5408\u3001\u9069\u5207\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u8e0f\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u52b9\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u306a\u3046<\/li>\n\n\n\n<li>\u5a92\u4f53\u3092\u9078\u3076<\/li>\n\n\n\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n\n\n\n<li>\u5e97\u982d\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n\n\n\n<li>\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u306a\u3046<\/li>\n<\/ul>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-digital-marketing\/\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f\u57fa\u790e\u77e5\u8b58\u3084\u624b\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u306a\u3046\"><strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u306a\u3046<\/strong><\/h3>\n\n\n\n<p>\u5e83\u544a\u51fa\u7a3f\u3092\u884c\u306a\u3046\u969b\u306f\u3001\u307e\u305a\u8ab0\u306b\u5c4a\u3051\u305f\u3044\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u5e74\u9f62\u3084\u6027\u5225\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8cfc\u5165\u3055\u308c\u3084\u3059\u3044\u6642\u9593\u5e2f\u306a\u3069\u306b\u5206\u3051\u3066\u51fa\u3059\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5e97\u982d\u3084EC\u306e\u3069\u3061\u3089\u3067\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u304b\u3001\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306e\u8cfc\u8cb7\u5c64\u3092\u3042\u308f\u305b\u3066\u8003\u3048\u3066\u3044\u304f\u3068\u3001\u6b21\u306e\u5a92\u4f53\u9078\u5b9a\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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id=\"h-\u5e97\u982d\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\"><strong>\u5e97\u982d\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u3068\u9023\u52d5\u3057\u3001\u5e97\u982d\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u5e97\u982d\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u3068\u9023\u52d5\u3055\u305b\u3089\u308c\u308b\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u3068\u9023\u52d5\u3057\u305f\u3082\u306e\u3092\u6d41\u3057\u305f\u308a\u3001\u5e97\u982dPOP\u3067\u3055\u3089\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u60c5\u5831\u3092\u898b\u305b\u305f\u308a\u3001\u30ec\u30b8\u888b\u5c01\u5165\u3067\u5e30\u5b85\u5f8c\u306b\u3082\u30e6\u30fc\u30b6\u30fc\u306b\u5546\u54c1\u3092\u60f3\u8d77\u3055\u305b\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u591a\u6570\u306e\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u624b\u6cd5\u306f\u591a\u6570\u3042\u308a\u307e\u3059\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u55dc\u597d\u3068\u7167\u3089\u3057\u3042\u308f\u305b\u3001\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u306a\u3046\"><strong>\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u306a\u3046<\/strong><\/h3>\n\n\n\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd\u5f8c\u306f\u3001\u52b9\u679c\u3092\u6700\u5927\u9650\u767a\u63ee\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u632f\u308a\u8fd4\u308a\u3092\u884c\u306a\u3044\u3001PDCA\u3092\u56de\u3057\u307e\u3059\u3002\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3066\u6539\u5584\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u601d\u3063\u305f\u3088\u3046\u306a\u52b9\u679c\u304c\u51fa\u306a\u304b\u3063\u305f\u5834\u5408\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u8996\u8074\u7387\u304c\u60aa\u3044\u306e\u304b\u3001\u5e83\u544a\u8996\u8074\u8005\u306e\u6765\u5e97\u7387\u304c\u60aa\u3044\u306e\u304b\u3001\u6765\u5e97\u5f8c\u306e\u8cfc\u8cb7\u7387\u304c\u60aa\u3044\u306e\u304b\u306b\u3088\u308a\u3001\u6539\u5584\u70b9\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u52b9\u679c\u691c\u8a3c\u3092\u884c\u306a\u3044\u4eee\u8aac\u3092\u7acb\u3066\u3001PDCA\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u8cea\u306e\u9ad8\u3044\u65b0\u305f\u306a\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai\u3092\u642d\u8f09\u3057\u305f\u30b3\u30de\u30fc\u30b9\u30af\u30e9\u30a6\u30c9\u3067\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u52a0\u901f\u3055\u305b\u308b\"><strong>AI\u3092\u642d\u8f09\u3057\u305f\u30b3\u30de\u30fc\u30b9\u30af\u30e9\u30a6\u30c9\u3067\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u52a0\u901f\u3055\u305b\u308b<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d30830ddb6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d30830ddb6d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/state-of-commerce-ogp.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-14444\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/state-of-commerce-ogp.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/state-of-commerce-ogp.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/state-of-commerce-ogp.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/state-of-commerce-ogp.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/state-of-commerce-ogp.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u30b3\u30de\u30fc\u30b9\u30af\u30e9\u30a6\u30c9\uff08Commerce Cloud\uff09\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\u304c\u63d0\u4f9b\u3059\u308b\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306ee\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002AI\u3084\u81ea\u52d5\u5316\u3092\u6d3b\u7528\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30b9\u30c8\u30a2\u30d5\u30ed\u30f3\u30c8\u306e\u69cb\u7bc9\u3084\u9867\u5ba2\u63a5\u70b9\u3067\u306e\u8ca9\u58f2\u306a\u3069\u3001\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u5408\u7406\u5316\u3067\u304d\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u306e\u6a5f\u80fd\u3082\u767a\u63ee\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30c7\u30b8\u30bf\u30eb\u30b9\u30c8\u30a2\u30d5\u30ed\u30f3\u30c8\u3067\u306f\u3001AI\u304c\u63d0\u6848\u3059\u308b\u30b9\u30c8\u30a2\u8a2d\u5b9a\u3092\u4f7f\u7528\u3057\u3066\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u306a\u5e02\u5834\u6295\u5165\u306e\u5b9f\u73fe\u304c\u53ef\u80fd\u3067\u3059\u3002\u30b3\u30de\u30fc\u30b9\u30af\u30e9\u30a6\u30c9\u306f\u3001\u307b\u304b\u306b\u3082\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u7ba1\u7406\u3001\u6ce8\u6587\u7ba1\u7406\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306a\u3069\u3001\u591a\u5f69\u306a\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoC\u304b\u3089BtoB\u3001\u5c0f\u898f\u6a21\u4f01\u696d\u304b\u3089\u5927\u4f01\u696d\u307e\u3067\u3001\u4f01\u696d\u898f\u6a21\u3092\u554f\u308f\u305a\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u30da\u30fc\u30b8\uff1a<\/strong><a 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