{"id":23170,"date":"2025-06-05T08:59:07","date_gmt":"2025-06-04T23:59:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=23170"},"modified":"2025-06-05T08:59:08","modified_gmt":"2025-06-04T23:59:08","slug":"jp-roas-explained-in-simple-terms","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-roas-explained-in-simple-terms\/","title":{"rendered":"ROAS\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3084ROI\u30fbCPA\u3068\u306e\u9055\u3044\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"\n<p>\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u6307\u6a19\u306f\u3044\u304f\u3064\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u3046\u3061\u306e\u3072\u3068\u3064\u304c\u3001\u300cROAS\u300d\u3068\u547c\u3070\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fROAS\u3068\u4e00\u7dd2\u306b\u8a9e\u3089\u308c\u308b\u6307\u6a19\u3068\u3057\u3066\u3001ROI\u3084CPA\u306a\u3069\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002\u4e21\u8005\u306f\u57fa\u6e96\u3068\u306a\u308b\u6570\u5024\u3084\u3001\u7b97\u51fa\u3067\u304d\u308b\u7d50\u679c\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u6b63\u3057\u3044\u610f\u5473\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div 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href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/b2b-marketing-3piece-set\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/b2b-marketing-3piece-set.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>\u76ee\u6b21<\/h3><ul><li><a href=\"#h-roas\u306e\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5\" data-level=\"2\">ROAS\u306e\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-roas\u3068\u4f3c\u305f\u7528\u8a9e\u3068\u306e\u9055\u3044\u3068\u4f7f\u3044\u5206\u3051\" data-level=\"2\">ROAS\u3068\u4f3c\u305f\u7528\u8a9e\u3068\u306e\u9055\u3044\u3068\u4f7f\u3044\u5206\u3051<\/a><\/li><li><a href=\"#h-roas\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8-\u30c7\u30e1\u30ea\u30c3\u30c8\" data-level=\"2\">ROAS\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-roas\u3092\u6539\u5584\u3059\u308b\u30dd\u30a4\u30f3\u30c8\" data-level=\"2\">ROAS\u3092\u6539\u5584\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#h-ai\u3092\u642d\u8f09\u3057\u305fcrm\u3067\u5e83\u544a\u6d3b\u52d5\u306e\u6700\u5927\u5316\u3092\u9054\u6210\u3057\u3088\u3046\" data-level=\"2\">AI\u3092\u642d\u8f09\u3057\u305fCRM\u3067\u5e83\u544a\u6d3b\u52d5\u306e\u6700\u5927\u5316\u3092\u9054\u6210\u3057\u3088\u3046<\/a><\/li><li><a href=\"#h-roas\u3092\u6e2c\u5b9a\u3057\u58f2\u4e0a\u3068\u5229\u76ca\u306e\u6700\u5927\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\" data-level=\"2\">ROAS\u3092\u6e2c\u5b9a\u3057\u58f2\u4e0a\u3068\u5229\u76ca\u306e\u6700\u5927\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roas\u306e\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5\"><strong>ROAS\u306e\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d33aae3986a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d33aae3986a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-1.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-23187\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-1.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-1.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>ROAS\u3068\u306f\u3001\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u58f2\u4e0a\u52b9\u7387\u3092\u306f\u304b\u308b\u6307\u6a19\u3067\u3059\u3002\u8a73\u3057\u3044\u610f\u5473\u3084\u7b97\u51fa\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-roas\u3068\u306f\"><strong>ROAS\u3068\u306f\uff1f<\/strong><\/h3>\n\n\n\n<p>ROAS\u306f\u3001\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u58f2\u4e0a\u3092\u5272\u5408\u3067\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u6b63\u5f0f\u540d\u79f0\u3092\u300cReturn On Advertising Spend\u300d\u3068\u547c\u3073\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u306f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u3001ROAS\u306f\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u30cd\u30c3\u30c8\u5e83\u544a\u304c\u4e3b\u6d41\u3068\u306a\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u624b\u6cd5\u304c\u53d6\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u7d50\u679c\u3001\u5e83\u544a\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u628a\u63e1\u3057\u305f\u3044\u3068\u3044\u3046\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>ROAS\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u8868\u793a\u304c\u58f2\u4e0a\u306b\u5bfe\u3057\u3066\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u3042\u304f\u307e\u3067\u3082ROAS\u306f\u58f2\u4e0a\u306b\u5bfe\u3059\u308b\u5f71\u97ff\u5ea6\u3092\u306f\u304b\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u5229\u76ca\u3092\u610f\u8b58\u3059\u308b\u5834\u5408\u306f\u5f8c\u8ff0\u3059\u308b\u300c\u640d\u76ca\u5206\u5c90\u70b9ROAS\u300d\u3082\u3042\u308f\u305b\u3066\u7b97\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-roas\u306e\u8a08\u7b97\u65b9\u6cd5\"><strong>ROAS\u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n<p>ROAS\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u65b9\u6cd5\u3067\u7b97\u51fa\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u5e83\u544a\u304b\u3089\u306e\u58f2\u4e0a\u00f7\u5e83\u544a\u8cbb\u00d7100\uff08\uff05\uff09\uff1dROAS\uff08\uff05\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>ROAS\u306e\u57fa\u6e96\u306f100\uff05\u3067\u3042\u308a\u3001100\uff05\u3088\u308a\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u5e83\u544a\u8cbb\u306b60\u4e07\u5186\u3092\u6295\u3058\u3001\u5e83\u544a\u7d4c\u7531\u306e\u58f2\u4e0a\u304c100\u4e07\u5186\u3060\u3063\u305f\u5834\u5408\u306eROAS\u306f\u3001\u4ee5\u4e0b\u306e\u6570\u5024\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table 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class=\"has-fixed-layout\"><tbody><tr><td>\u9867\u5ba2\u5358\u4fa1\u00f7\uff08\u9867\u5ba2\u5358\u4fa1\uff0d\u539f\u4fa1\uff09\u00d7100\uff05\uff1d\u640d\u76ca\u5206\u5c90\u70b9ROAS\uff08\uff05\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u5358\u4fa1\u304c600\u5186\u3067\u539f\u4fa1\u304c300\u5186\u3067\u3042\u308c\u3070\u3001\u640d\u76ca\u5206\u5c90\u70b9ROAS\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>600\u00f7\uff08600\uff0d300\uff09\u00d7100\uff05\uff1d200\uff05<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u3001ROAS\u304c200\uff05\u3092\u8d85\u3048\u306a\u3051\u308c\u3070\u5229\u76ca\u304c\u51fa\u306a\u3044\u8a08\u7b97\u306b\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u30662\u500d\u306e\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u3066\u306f\u3058\u3081\u3066\u3001\u640d\u76ca\u5206\u5c90\u70b9\u306b\u5230\u9054\u3057\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u640d\u76ca\u5206\u5c90\u70b9ROAS\u3092\u7b97\u51fa\u3057\u305f\u969b\u306f\u3001\u7d50\u679c\u304c100\uff05\u3092\u8d85\u3048\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u5e83\u544a\u65bd\u7b56\u306e\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3092\u306f\u304b\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-roas\u306e\u76ee\u5b89\"><strong>ROAS\u306e\u76ee\u5b89<\/strong><\/h3>\n\n\n\n<p>ROAS\u306f\u4e00\u822c\u7684\u306b200\uff05\u3092\u8d85\u3048\u308b\u3068\u826f\u597d\u306a\u6570\u5024\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001ROAS\u306e\u6570\u5024\u306f\u3042\u304f\u307e\u3067\u3082\u58f2\u4e0a\u306b\u5bfe\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u9ad8\u3044\u6570\u5024\u3067\u3082\u5fc5\u305a\u3057\u3082\u53ce\u76ca\u304c\u51fa\u3066\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3064\u3064\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u5546\u54c1\u306e\u5229\u76ca\u7387\u304c\u4f4e\u3051\u308c\u3070\u53ce\u76ca\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>ROAS\u3092\u8a08\u7b97\u3059\u308b\u969b\u306f\u3001\u540c\u6642\u306b\u5229\u76ca\u7387\u3082\u610f\u8b58\u3057\u306a\u304c\u3089\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roas\u3068\u4f3c\u305f\u7528\u8a9e\u3068\u306e\u9055\u3044\u3068\u4f7f\u3044\u5206\u3051\"><strong>ROAS\u3068\u4f3c\u305f\u7528\u8a9e\u3068\u306e\u9055\u3044\u3068\u4f7f\u3044\u5206\u3051<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d33aae3aeb2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d33aae3aeb2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-2.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-23188\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-2.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-2.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u5e83\u544a\u8cbb\u3092\u5206\u6790\u3059\u308b\u969b\u3001ROAS\u3068\u4e26\u884c\u3057\u3066ROI\u3084CPA\u306a\u3069\u306e\u7528\u8a9e\u3092\u4f7f\u3046\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u4e21\u8005\u306e\u610f\u5473\u3092\u89e3\u8aac\u3057\u306a\u304c\u3089\u3001ROAS\u3068\u306e\u9055\u3044\u307e\u3067\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-roi\u3068\u306e\u9055\u3044\"><strong>ROI\u3068\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>ROI\u3068\u306f\u300cReturn On Investment\u300d\u306e\u7565\u3067\u3001\u5e83\u544a\u306b\u5bfe\u3059\u308b\u5229\u76ca\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002ROI\u306f\u3001\u4ee5\u4e0b\u306e\u7b97\u51fa\u65b9\u6cd5\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u5229\u76ca\uff08\u58f2\u4e0a\u30fc\u58f2\u4e0a\u539f\u4fa1\u30fc\u6295\u8cc7\u984d\uff09\u00f7\u6295\u8cc7\u984d(\u5e83\u544a\u8cbb)\u00d7100(\uff05)\uff1dROI\uff08\uff05\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u8cbb\u304c60\u4e07\u5186\u3067\u58f2\u4e0a300\u4e07\u5186\u3001\u58f2\u4e0a\u539f\u4fa1\u304c30\u4e07\u5186\u306e\u5834\u5408\u306f\u3001ROI\u306f350\uff05\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\uff08300\u4e07\u5186\u221230\u4e07\u5186\u221260\u4e07\u5186\uff09\u00f760\u4e07\u5186\u00d7100\uff1d350\uff05<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>ROI\u306f0\uff05\u3092\u57fa\u6e96\u3068\u3057\u3001\u30d7\u30e9\u30b9\u306e\u5024\u3092\u793a\u3059\u5834\u5408\u306b\u5229\u76ca\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070ROI\u304c350\uff05\u3067\u3042\u308c\u3070\u3001\u5e83\u544a\u8cbb\u3068\u3057\u3066\u6295\u8cc7\u3057\u305f\u91d1\u984d\u306b\u5bfe\u3057\u3066350\uff05\u306e\u5229\u76ca\u304c\u51fa\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>ROI\u3068ROAS\u306e\u9055\u3044\u306f\u3001ROI\u304c\u5229\u76ca\u3092\u57fa\u6e96\u306b\u7b97\u51fa\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001ROAS\u306f\u58f2\u4e0a\u3092\u57fa\u6e96\u306b\u7b97\u51fa\u3057\u3066\u3044\u308b\u70b9\u3067\u3059\u3002ROAS\u304c\u826f\u597d\u3067\u3082ROI\u304c\u4f4e\u3044\u5834\u5408\u306f\u5229\u76ca\u304c\u751f\u307e\u308c\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u6226\u7565\u3092\u7df4\u308a\u306a\u304a\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/roi-roas\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI\u3068\u306f\uff1fROAS\u3068\u306e\u9055\u3044\u304b\u3089\u8a08\u7b97\u5f0f\u3001\u6700\u5927\u5316\u306e\u65b9\u6cd5\u307e\u3067<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cpa\u3068\u306e\u9055\u3044\"><strong>CPA\u3068\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>CPA\u306f\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30921\u4ef6\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u300cCost Per Acquisition\u300d\u306e\u7565\u79f0\u3067\u3001\u4ee5\u4e0b\u306e\u65b9\u6cd5\u3067\u7b97\u51fa\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u5e83\u544a\u8cbb\u00f7\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570(\u5186\/\u4ef6)\uff1dCPA\uff08\u5186\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u5e83\u544a\u8cbb\u306b60\u4e07\u5186\u3092\u304b\u3051\u3001\u5546\u54c1\u3092100\u500b\u8ca9\u58f2\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u306eCPA\u306f6,000\u5186\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>60\u4e07\u5186\u00f7100\u500b\uff1d6,000\u5186<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u306f\u3001CPA\u306e\u6700\u9069\u5316\u304c\u91cd\u8981\u3067\u3059\u3002CPA\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6539\u5584\u3057\u305f\u308a\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u4f4e\u3044\u5e83\u544a\u3078\u5207\u308a\u66ff\u3048\u305f\u308a\u3059\u308b\u306e\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-cac\/\">CAC\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-roas-roi-cpa\u306e\u4f7f\u3044\u5206\u3051\"><strong>ROAS\u30fbROI\u30fbCPA\u306e\u4f7f\u3044\u5206\u3051<\/strong><\/h3>\n\n\n\n<p>ROAS\u3001ROI\u3001CPA\u306f\u3001\u305d\u308c\u305e\u308c\u5e83\u544a\u52b9\u679c\u3092\u898b\u308b\u6307\u6a19\u3067\u3059\u304c\u8996\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>ROAS\u304c\u58f2\u4e0a\u3092\u30d9\u30fc\u30b9\u306b\u5e83\u544a\u306e\u53ce\u76ca\u6027\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001ROI\u304c\u898b\u308b\u306e\u306f\u6295\u8cc7\u984d\u5168\u4f53\u304b\u3089\u306e\u5229\u76ca\u7387\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fCPA\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u5358\u4fa1\u3092\u6307\u3057\u3001ROI\u3084ROAS\u3088\u308a\u3082\u9650\u5b9a\u7684\u306a\u6570\u5024\u3068\u3057\u3066\u6271\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u65bd\u7b56\u3092\u884c\u306a\u3046\u969b\u306f\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u4f7f\u3044\u5206\u3051\u3001\u7dcf\u5408\u7684\u306b\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-roas\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8-\u30c7\u30e1\u30ea\u30c3\u30c8\"><strong>ROAS\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d33aae3c3d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d33aae3c3d3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-3.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-23189\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-3.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-3.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-3.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/05\/jp-roas-explained-in-simple-terms-H2-3.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>ROAS\u306f\u8996\u70b9\u304c\u9650\u5b9a\u7684\u306a\u3053\u3068\u3082\u3042\u308a\u3001\u5e83\u544a\u904b\u7528\u306e\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u30e1\u30ea\u30c3\u30c8\u3060\u3051\u3067\u306a\u304f\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002ROAS\u306e\u7279\u6027\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u7528\u3044\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-roas\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\"><strong>ROAS\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/strong><\/h3>\n\n\n\n<p>ROAS\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u5e83\u544a\u304c\u58f2\u4e0a\u306b\u3069\u308c\u307b\u3069\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u8a55\u4fa1\u3067\u304d\u308b\u70b9\u3067\u3059\u3002ROAS\u306e\u9ad8\u3044\u5e83\u544a\u306b\u4e88\u7b97\u3092\u8ffd\u52a0\u6295\u5165\u3059\u308c\u3070\u3001\u3055\u3089\u306b\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u5e83\u544a\u904b\u7528\u3092\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>ROAS\u304c\u4f4e\u3051\u308c\u3070\u3001\u5e83\u544a\u3084\u88fd\u54c1\u30b3\u30b9\u30c8\u306a\u3069\u3001\u5fc5\u8981\u306a\u90e8\u5206\u3092\u6539\u5584\u3057\u3001\u6570\u5024\u3092\u9ad8\u3081\u308b\u52aa\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fROAS\u306e\u8a08\u7b97\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306f\u3069\u308c\u3082\u624b\u306b\u5165\u308c\u3084\u3059\u304f\u3001\u5e83\u544a\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6bd4\u8f03\u3082\u53ef\u80fd\u3067\u3059\u3002ROAS\u306f\u58f2\u4e0a\u3092\u30d9\u30fc\u30b9\u3068\u3057\u305f\u6307\u6a19\u306a\u306e\u3067\u3001ROAS\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3057\u3066\u3001\u58f2\u4e0a\u4e88\u60f3\u3082\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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id=\"h-roas\u3092\u5229\u7528\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\"><strong>ROAS\u3092\u5229\u7528\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/h3>\n\n\n\n<p>ROAS\u3092\u5229\u7528\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u58f2\u4e0a\u3092\u57fa\u6e96\u306b\u3057\u305f\u6570\u5024\u3067\u3042\u308b\u305f\u3081\u3001\u5229\u76ca\u7387\u3084\u53ce\u76ca\u6027\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u306a\u3044\u70b9\u3067\u3059\u3002\u305f\u3068\u3048ROAS\u306e\u6570\u5024\u304c\u826f\u597d\u3067\u3082\u3001ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u304c\u4f4e\u3044\u5834\u5408\u3001\u5e83\u544a\u304b\u3089\u306e\u58f2\u4e0a\u306f\u5229\u76ca\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fROAS\u304c\u4f4e\u3044\u5834\u5408\u3001\u305d\u306e\u539f\u56e0\u304c\u5e83\u544a\u4ee5\u5916\u306b\u3042\u308b\u5834\u5408\u3082\u3042\u308a\u3001\u305f\u3068\u3048\u3070\u539f\u4fa1\u3084\u88fd\u54c1\u30b3\u30b9\u30c8\u3001\u4eba\u4ef6\u8cbb\u306e\u9ad8\u9a30\u306a\u3069\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u306e\u52b9\u679c\u3092\u6b63\u3057\u304f\u691c\u8a3c\u3059\u308b\u306b\u306f\u3001ROAS\u3060\u3051\u3067\u306a\u304fROI\u3082\u3042\u308f\u305b\u3066\u5206\u6790\u3057\u3001\u5e83\u544a\u65bd\u7b56\u304c\u63a1\u7b97\u304c\u53d6\u308c\u3066\u3044\u308b\u304b\u3092\u7dcf\u5408\u7684\u306b\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 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href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300d\u306a\u3089\u3001\u5145\u5b9f\u3057\u305f\u5b66\u7fd2\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u5099\u3048\u3066\u304a\u308a\u3001\u5c0e\u5165\u3059\u308c\u3070\u30b9\u30e0\u30fc\u30ba\u306a\u696d\u52d9\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u8a18\u4e8b\uff1a<\/strong><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-ai-crm\/\">AI\u3092\u6d3b\u7528\u3057\u305fCRM\u3068\u306f\uff1f\u5f93\u6765\u578b\u3068\u306e\u9055\u3044\u3084\u5c0e\u5165\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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