{"id":24658,"date":"2023-12-19T08:54:00","date_gmt":"2023-12-18T23:54:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=24658"},"modified":"2025-08-01T10:07:47","modified_gmt":"2025-08-01T01:07:47","slug":"what-is-workforce-management","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/what-is-workforce-management\/","title":{"rendered":"\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f\uff1f\u610f\u5473\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u7c21\u5358\u306b\u89e3\u8aac"},"content":{"rendered":"\n<p>\u7d44\u7e54\u69cb\u9020\u3084\u696d\u52d9\u4f53\u5236\u306e\u52b9\u7387\u5316\u306f\u3001\u751f\u7523\u6027\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4eba\u6570\u3092\u5897\u3084\u305b\u3070\u4eba\u4ef6\u8cbb\u304c\u5897\u5927\u3057\u307e\u3059\u3057\u3001\u904e\u5ea6\u306b\u6e1b\u3089\u305b\u3070\u30aa\u30fc\u30d0\u30fc\u30ef\u30fc\u30af\u306b\u9665\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u306e\u30b8\u30ec\u30f3\u30de\u3092\u89e3\u6c7a\u3059\u308b\u4e0a\u3067\u5927\u5207\u306a\u306e\u304c\u3001\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08WFM\uff09\u3067\u3059\u3002<br><br>\u6700\u9069\u306a\u4eba\u54e1\u914d\u7f6e\u3092\u884c\u3063\u3066\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u6709\u52b9\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u308b\u306e\u304b\u3001\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u57fa\u790e\u77e5\u8b58\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30c7\u30fc\u30bf\u6d3b\u7528\u3067\u59cb\u3081\u308b\u7d4c\u55b6\u6539\u9769CRM\u5165\u9580\u30ac\u30a4\u30c9\u6c7a\u5b9a\u7248<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">CRM (\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0) \u306f\u81ea\u793e\u306b\u3082\u5fc5\u8981\u306a\u306e\u304b\uff1fCRM\u5c0e\u5165\u306e\u6b63\u3057\u3044\u9032\u3081\u65b9\u304c\u5206\u304b\u3089\u306a\u3044&#8230; \u305d\u3093\u306a\u7591\u554f\u30fb\u4e0d\u5b89\u3092\u62b1\u3048\u3066\u3044\u308b\u7686\u69d8\u306b\u7d4c\u55b6\u6539\u9769\u306e\u65b0\u305f\u306a\u4e00\u624b\u3068\u3057\u3066\u306eCRM\u6d3b\u7528\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/smb\/crm-beginners-guide\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"689\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/crm-beginners-guide.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/crm-beginners-guide.png 800w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/crm-beginners-guide.png?w=300&amp;h=258 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/crm-beginners-guide.png?w=768&amp;h=661 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/crm-beginners-guide.png?w=150&amp;h=129 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>\u76ee\u6b21<\/h3><ul><li><a href=\"#what-is\" data-level=\"2\">\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08WFM\uff09\u3068\u306f\u696d\u52d9\u306b\u643a\u308f\u308b\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u5168\u822c<\/a><\/li><li><a href=\"#advantage\" data-level=\"2\">\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u30463\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#utilization\" data-level=\"2\">\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u305f\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/a><\/li><li><a href=\"#points\" data-level=\"2\">\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u6210\u529f\u3055\u305b\u308b2\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#shape-up\" data-level=\"2\">\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u7d44\u7e54\u3092\u30b7\u30a7\u30a4\u30d7\u30a2\u30c3\u30d7\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/sales\/your-complete-crm-handbook\/?d=hub-body-cta-banner1\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\">\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08WFM\uff09\u3068\u306f\u696d\u52d9\u306b\u643a\u308f\u308b\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u5168\u822c<\/h2>\n\n\n\n<p>\u8fd1\u5e74\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3002\u76f4\u8a33\u3059\u308b\u3068\u300c\u52b4\u50cd\u529b\u7ba1\u7406\u300d\u3067\u3059\u304c\u3001\u8a73\u3057\u304f\u3044\u3048\u3070\u300c\u696d\u52d9\u306b\u643a\u308f\u308b\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u5168\u822c\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u3067\u52dd\u3061\u6b8b\u308b\u305f\u3081\u306b\u3001\u5fc5\u8981\u306a\u8981\u7d20\u306f\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u4e2d\u3067\u3082\u3001\u696d\u52d9\u52b9\u7387\u5316\u3084\u751f\u7523\u6027\u306e\u5411\u4e0a\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u540c\u3058\u6642\u9593\u3001\u540c\u3058\u4eba\u6570\u3067\u3088\u308a\u591a\u304f\u306e\u6210\u679c\u3092\u4e0a\u3052\u3089\u308c\u308c\u3070\u3001\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u3057\u3066\u3001\u73fe\u5728\u306e\u65e5\u672c\u306f\u5c11\u5b50\u5316\u50be\u5411\u304c\u6b62\u307e\u3089\u305a\u3001\u3042\u3089\u3086\u308b\u696d\u754c\u304c\u6162\u6027\u7684\u306a\u4eba\u6750\u4e0d\u8db3\u306b\u3055\u3089\u3055\u308c\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u696d\u52d9\u52b9\u7387\u5316\u3084\u751f\u7523\u6027\u306e\u5411\u4e0a\u3092\u56f3\u308b\u5fc5\u8981\u306b\u8feb\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u306e\u5bfe\u7b56\u306e\u3072\u3068\u3064\u304c\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306e\u9069\u6b63\u306a\u7ba1\u7406\u3001\u3064\u307e\u308a\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/sales\/sales-progress-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6210\u679c\u306e\u51fa\u308b\u55b6\u696d\u9032\u6357\u7ba1\u7406\u65b9\u6cd5\u30fbExcel\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u53c2\u8003\u4f8b<\/a><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u7b2c6\u7248 \u30bb\u30fc\u30eb\u30b9\u6700\u65b0\u4e8b\u60c5 \u58f2\u308c\u308b\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u4f55\u3092\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u4f01\u696d\u304c\u751f\u7523\u6027\u3068\u52b9\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u6210\u679c\u3092\u3042\u3052\u3066\u3044\u308b\u304b\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001\u305c\u3072\u4eca\u5f8c\u306e\u696d\u52d9\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/sales\/6th-state-of-sales\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u8aad\u3080<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"896\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/state-of-sales-6th-edition-form-img.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/state-of-sales-6th-edition-form-img.png 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/state-of-sales-6th-edition-form-img.png?w=300&amp;h=263 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/state-of-sales-6th-edition-form-img.png?w=768&amp;h=672 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/state-of-sales-6th-edition-form-img.png?w=1024&amp;h=896 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/state-of-sales-6th-edition-form-img.png?w=150&amp;h=131 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/form\/pdf\/state-of-sales-5th-edition\/?d=hub-body-cta-banner2\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advantage\">\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u30463\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3b8e487e19&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3b8e487e19\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"409\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" 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id=\"4\">\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u306e\u57fa\u672c\u7684\u306a4\u3064\u306e\u6a5f\u80fd<\/h3>\n\n\n\n<p>\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u3001\u88fd\u54c1\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6c4e\u7528\u6027\u306e\u9ad8\u3044\u3082\u306e\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u7a2e\u3067\u5229\u7528\u3067\u304d\u308b\u3064\u304f\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br>\u3053\u3053\u304b\u3089\u306f\u3001\u591a\u304f\u306e\u30ef\u30fc\u30af\u30d5\u30a9\u30fc\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u306b\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul 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