{"id":25004,"date":"2025-08-13T11:09:18","date_gmt":"2025-08-13T02:09:18","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=25004"},"modified":"2025-08-13T12:05:52","modified_gmt":"2025-08-13T03:05:52","slug":"jp-six-steps-in-the-marketing-process","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-six-steps-in-the-marketing-process\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3068\u306f\uff1f6\u30b9\u30c6\u30c3\u30d7\u306e\u6d41\u308c\u3068\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3068\u306f\u3001\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u4e00\u9023\u306e\u6d41\u308c\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u3082\u3068\u3065\u3044\u3066\u6226\u7565\u306e\u7acb\u6848\u304b\u3089\u65bd\u7b56\u306e\u5b9f\u884c\u30fb\u8a55\u4fa1\u307e\u3067\u3092\u884c\u306a\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u305f\u4e00\u8cab\u6027\u306e\u3042\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u6982\u8981\u3068\u4e00\u822c\u7684\u306a\u6d41\u308c\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u304c\u306a\u304b\u306a\u304b\u51fa\u306a\u3044\u3068\u304a\u60a9\u307f\u306e\u65b9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u6cbf\u3063\u3066\u81ea\u793e\u306e\u6d3b\u52d5\u304c\u9032\u3081\u3089\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>10\u5206\u3067\u5b66\u3076\u30b7\u30ea\u30fc\u30ba<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><strong>\u301c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0KPI\u5b9f\u8df5\u7de8\u301c<\/strong><br><br>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u3001KPI\u306e\u8a2d\u8a08\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u672c\u52d5\u753b\u3067\u306f\u3001\u5b9f\u969b\u306bKPI\u3092\u8a2d\u8a08\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u4ee5\u4e0b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/10-mins-learning-marketing-kpi\/?d=blog-body-cta-banner1\">\u4eca\u3059\u3050\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg?w=768&amp;h=432 768w, 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https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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class=\"wp-block-heading\" id=\"h-r-stp-mm-i-c\u3068\u306e\u9055\u3044\"><strong>R-STP-MM-I-C\u3068\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>R-STP-MM-I-C\u306f\u3001\u73fe\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7236\u3068\u547c\u3070\u308c\u308b\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u304c\u8003\u6848\u3057\u305f\u30015\u30b9\u30c6\u30c3\u30d7\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306a6\u30b9\u30c6\u30c3\u30d7\u3068\u5927\u304d\u306a\u9055\u3044\u306f\u306a\u304f\u3001\u3069\u3061\u3089\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3057\u3001\u5b9f\u884c\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u52b9\u679c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<br>\u305f\u3060\u3057\u3001STP\u306e\u6271\u3044\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>R-STP-MM-I-C\u306e5\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Research\uff1a\u5e02\u5834\u8abf\u67fb<\/li>\n\n\n\n<li><strong>\u00a0Segmentation\u30fbTargeting\u30fbPositioning\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/strong><\/li>\n\n\n\n<li>Marketing Mix\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9<\/li>\n\n\n\n<li>Implementation\uff1a\u5b9f\u884c<\/li>\n\n\n\n<li>Control\uff1a\u7ba1\u7406\u30fb\u8a55\u4fa1<\/li>\n<\/ol>\n\n\n\n<p>R-STP-MM-I-C\u306f\u3001STP\u5206\u6790\u3092\u4e00\u62ec\u3067\u884c\u306a\u3046\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u4e00\u822c\u7684\u306a6\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001STP\u30923\u3064\u306e\u72ec\u7acb\u3057\u305f\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u3001\u3088\u308a\u4e01\u5be7\u306b\u5206\u6790\u30fb\u691c\u8a0e\u3092\u884c\u306a\u3044\u307e\u3059\u3002\u300c\u3060\u308c\u306b\u300d\u300c\u306a\u306b\u3092\u300d\u300c\u3069\u3046\u5c4a\u3051\u308b\u304b\u300d\u3092\u660e\u78ba\u306b\u3057\u3084\u3059\u3044\u305f\u3081\u30016\u30b9\u30c6\u30c3\u30d7\u306e\u8003\u3048\u65b9\u304c\u5e83\u304f\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e6\u30b9\u30c6\u30c3\u30d7-\u56f3\u3042\u308a\"><strong>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e6\u30b9\u30c6\u30c3\u30d7\u3010\u56f3\u3042\u308a\u3011<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28b18bd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28b18bd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img02.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25010\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img02.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img02.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img02.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u304b\u3089\u5b9f\u884c\u307e\u3067\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u884c\u306a\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u6b21\u306e6\u30b9\u30c6\u30c3\u30d7\u306b\u6cbf\u3063\u3066\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u6d41\u308c\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1<\/li>\n\n\n\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/li>\n\n\n\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u884c\u3068\u8a55\u4fa1<\/li>\n<\/ol>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\"><strong>1.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1<\/strong><\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u521d\u306b\u3001\u81ea\u793e\u304c\u6226\u3046\u5e02\u5834\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306b\u3001\u793e\u5185\u5916\u306e\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u306a\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u529b\u3092\u767a\u63ee\u3067\u304d\u308b\u5206\u91ce\u3084\u5e02\u5834\u306e\u9078\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3092\u901a\u3058\u3066\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30b7\u30a7\u30a2\u3084\u696d\u754c\u306e\u6210\u9577\u6027\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3068\u304d\u3001\u4e00\u822c\u7684\u306b\u6d3b\u7528\u3055\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PEST\u5206\u6790\uff1a\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b<\/li>\n\n\n\n<li>SWOT\u5206\u6790\uff1a\u5185\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b<\/li>\n\n\n\n<li>3C\u5206\u6790\uff1a\u5185\u5916\u3092\u7d71\u5408\u7684\u306b\u5206\u6790\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3067\u306f\u30013\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3059\u3079\u3066\u3092\u6d3b\u7528\u3057\u3001\u793e\u5185\u5916\u306e\u74b0\u5883\u3092\u6574\u7406\u30fb\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f7f\u3044\u65b9\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-analysis\/#04\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\uff1f\u76ee\u7684\u5225\u306e\u7a2e\u985e\u30fb\u4f7f\u3044\u65b9\u30fb\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pest\u5206\u6790-\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\"><strong>PEST\u5206\u6790\uff1a\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28b34d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28b34d5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img03.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25011\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img03.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img03.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img03.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-pest-analysis\/\">PEST\u5206\u6790<\/a>\u3068\u306f\u3001\u6b21\u306e4\u3064\u306e\u89b3\u70b9\u304b\u3089\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>4\u3064\u306e\u89b3\u70b9<\/th><th>\u5177\u4f53\u7684\u306a\u8abf\u67fb\u9805\u76ee\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>Politics\uff08\u653f\u6cbb\uff09<\/td><td>\u73fe\u5728\u306e\u653f\u5e9c\u306e\u65b9\u91dd\u30fb\u6cd5\u6539\u6b63\u3084\u898f\u5236\uff08\u5f37\u5316\u30fb\u7de9\u548c\uff09<\/td><\/tr><tr><td>Economics\uff08\u7d4c\u6e08\uff09<\/td><td>\u7d4c\u6e08\u6307\u6a19\u3084\u6210\u9577\u7387\u306a\u3069\u304b\u3089\u308f\u304b\u308b\u666f\u6c17\u52d5\u5411<\/td><\/tr><tr><td>Society\uff08\u793e\u4f1a\uff09<\/td><td>\u4eba\u53e3\u52d5\u614b\uff08\u5c11\u5b50\u9ad8\u9f62\u5316\u30fb\u4eba\u53e3\u79fb\u52d5\u306a\u3069\uff09\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u4fa1\u5024\u89b3\u306e\u5909\u5316<\/td><\/tr><tr><td>Technology\uff08\u6280\u8853\uff09<\/td><td>\u696d\u754c\u306b\u304a\u3051\u308b\u6280\u8853\u9769\u65b0\u3084\u65b0\u6280\u8853\u306e\u767b\u5834\u30fb\u81ea\u52d5\u5316\u3084AI\u3001IoT\u306a\u3069\u306e\u6d78\u900f\u72b6\u6cc1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u73fe\u5728\u306e\u72b6\u6cc1\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4eca\u5f8c\u306e\u5909\u5316\u3082\u898b\u901a\u3057\u305f\u3046\u3048\u3067\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001PEST\u5206\u6790\u306e\u7d50\u679c\u306fSWOT\u5206\u6790\u306eO\u3068T\u3092\u6574\u7406\u3059\u308b\u969b\u306e\u6750\u6599\u3068\u3057\u3066\u5f79\u7acb\u3064\u306e\u3067\u3001\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-swot\u5206\u6790-\u5185\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\"><strong>SWOT\u5206\u6790\uff1a\u5185\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28b4de9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28b4de9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"565\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img04.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25012\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img04.jpg?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img04.jpg?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img04.jpg?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/swot\/\" target=\"_blank\" rel=\"noreferrer noopener\">SWOT\u5206\u6790<\/a>\u3068\u306f\u3001\u81ea\u793e\u306eStrength\uff08\u5f37\u307f\uff09\u3068Weakness\uff08\u5f31\u307f\uff09\u3092\u6d17\u3044\u51fa\u3057\u305f\u3046\u3048\u3067\u3001\u5916\u90e8\u74b0\u5883\u306eOpportunity\uff08\u6a5f\u4f1a\uff09\u3068Threat\uff08\u8105\u5a01\uff09\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u7d44\u307f\u5408\u308f\u305b\u3066\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306e\u3088\u3046\u306b\u3001\u5404\u9805\u76ee\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u81ea\u793e\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f37\u307f\u00d7\u6a5f\u4f1a<\/li>\n\n\n\n<li>\u5f37\u307f\u00d7\u8105\u5a01<\/li>\n\n\n\n<li>\u5f31\u307f\u00d7\u6a5f\u4f1a<\/li>\n\n\n\n<li>\u5f31\u307f\u00d7\u8105\u5a01<\/li>\n<\/ul>\n\n\n\n<p>\u81ea\u793e\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u3082SWOT\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u3068\u3001\u5dee\u5225\u5316\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8\u3084\u3088\u308a\u81ea\u793e\u306b\u5408\u3063\u305f\u65b9\u91dd\u304c\u898b\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3088\u308a\u5185\u90e8\u74b0\u5883\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u305f\u3044\u5834\u5408\u306f\u3001VRIO\uff08\u30f4\u30ea\u30aa\uff09\u5206\u6790\u3082\u4f75\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3c\u5206\u6790-\u5185\u5916\u3092\u7d71\u5408\u7684\u306b\u5206\u6790\u3059\u308b\"><strong>3C\u5206\u6790\uff1a\u5185\u5916\u3092\u7d71\u5408\u7684\u306b\u5206\u6790\u3059\u308b<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28b6409&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28b6409\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img05.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25014\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img05.jpg?w=300&amp;h=240 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img05.jpg?w=768&amp;h=614 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img05.jpg?w=150&amp;h=120 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/3c-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">3C\u5206\u6790<\/a>\u3068\u306f\u3001Customer\uff08\u9867\u5ba2\uff09\u30fbCompetitor\uff08\u7af6\u5408\uff09\u30fbCompany\uff08\u81ea\u793e\uff09\u306e\u4e09\u8005\u306e\u8996\u70b9\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u691c\u8a0e\u3057\u3066\u3001\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001\u6b21\u306e\u3088\u3046\u306a\u6d41\u308c\u3067\u5206\u6790\u3092\u9032\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u8996\u70b9<\/th><th>\u7740\u773c\u70b9<\/th><th>\u5206\u6790\u9805\u76ee\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>Customer\uff08\u9867\u5ba2\uff09<\/td><td>\u9867\u5ba2\u304c\u6c42\u3081\u308b\u4fa1\u5024\u306f\u306a\u306b\u304b<\/td><td>\u30fb\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u30fb\u884c\u52d5\u50be\u5411<\/td><\/tr><tr><td>Competitor\uff08\u7af6\u5408\uff09<\/td><td>\u7af6\u5408\u306b\u52dd\u3066\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3069\u3053\u304b<\/td><td>\u30fb\u7af6\u5408\u306e\u30b7\u30a7\u30a2\u30fb\u7af6\u5408\u306e\u5f37\u307f\u3001\u5f31\u307f<\/td><\/tr><tr><td>Company\uff08\u81ea\u793e\uff09<\/td><td>\u81ea\u793e\u304c\u63d0\u4f9b\u3067\u304d\u308b\u5f37\u307f\u306f\u306a\u306b\u304b<\/td><td>\u30fb\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u30fb\u5dee\u5225\u5316\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u9867\u5ba2\u30cb\u30fc\u30ba\u304b\u3089\u30ba\u30ec\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u3001\u4e0a\u304b\u3089\u9806\u306b\u5206\u6790\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u8907\u6570\u306e\u4f01\u696d\u3067\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001Co-operator\uff08\u5354\u529b\u8005\uff09\u304c\u52a0\u308f\u308a4C\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\"><strong>2.\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28b7d6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28b7d6d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img06.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25015\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/segmentation\/\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u3068\u306f\u3001\u5e02\u5834\u3092\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u7279\u6027\u306a\u3069\u306b\u3082\u3068\u3065\u3044\u3066\u7d30\u5206\u5316\u3057\u3001\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306f\u7570\u306a\u308b\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306b\u306f\u500b\u5225\u5bfe\u5fdc\u3067\u3042\u308b<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/one-to-one-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u304c\u7406\u60f3\u7684\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u7570\u306a\u308b\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u306e\u306f\u73fe\u5b9f\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u3044\u304f\u3064\u304b\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u305f\u3046\u3048\u3067\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308c\u3070\u3001\u3088\u308a\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u4e01\u5be7\u306b\u884c\u306a\u3046\u3053\u3068\u3067\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u6d3b\u7528\u3055\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001STP\u5206\u6790\u306e\u300cS\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u306e-s-\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u306e\u305f\u3081\u306b\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\"><strong>STP\u5206\u6790\u306e\u300cS\u300d\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u306e\u305f\u3081\u306b\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28b9239&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28b9239\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img07.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25016\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img07.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img07.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img07.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-stp-analysis\/\">STP\u5206\u6790<\/a>\u3068\u306f\u3001Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u30fbTargeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u30fbPositioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u5e02\u5834\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u3081\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u306f\u3082\u3061\u308d\u3093\u3001\u5c45\u4f4f\u56fd\u3084\u5e74\u9f62\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u306b\u3082\u3068\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5206\u985e\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3084\u5c5e\u6027\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u308a\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3057\u305f\u308a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\"><strong>3.\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-targeting\/\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u3068\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u5206\u985e\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u304b\u3089\u3001\u81ea\u793e\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u5e02\u5834\u898f\u6a21\u3084\u6210\u9577\u6027\u3001\u7af6\u5408\u306e\u72b6\u6cc1\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u306e\u76f8\u6027\u306a\u3069\u3092\u3082\u3068\u306b\u3001\u3082\u3063\u3068\u3082\u6210\u679c\u304c\u898b\u8fbc\u3081\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u898b\u6975\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u660e\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5b9a\u3081\u308b\u3053\u3068\u3067\u3001\u4ee5\u964d\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3084\u65bd\u7b56\u8a2d\u8a08\u306e\u65b9\u5411\u6027\u304c\u5b9a\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u6d3b\u7528\u3055\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001STP\u5206\u6790\u306e\u300cT\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u306e-t-\u81ea\u793e\u306e\u5f37\u307f\u3092\u767a\u63ee\u3067\u304d\u308b\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b\"><strong>STP\u5206\u6790\u306e\u300cT\u300d\uff1a\u81ea\u793e\u306e\u5f37\u307f\u3092\u767a\u63ee\u3067\u304d\u308b\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u300c\u5e02\u5834\u306e\u9b45\u529b\u5ea6\u300d\u300c\u7af6\u5408\u72b6\u6cc1\u300d\u300c\u81ea\u793e\u3068\u306e\u9069\u5408\u6027\u300d\u3092\u8ef8\u306b\u3057\u3066\u3001\u81ea\u793e\u304c\u6ce8\u529b\u3059\u3079\u304d\u5e02\u5834\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u6210\u9577\u6027\u306e\u9ad8\u3044\u5e02\u5834\u3067\u3082\u3001\u7af6\u5408\u304c\u5f37\u3051\u308c\u3070\u907f\u3051\u308b\u5224\u65ad\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u30cb\u30fc\u30ba\u304c\u30de\u30c3\u30c1\u3057\u3066\u3044\u3066\u3082\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u8db3\u308a\u306a\u3044\u5e02\u5834\u306a\u3089\u3001\u512a\u5148\u5ea6\u3092\u4e0b\u3052\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u6bd4\u8f03\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u3082\u3063\u3068\u3082\u6d3b\u304b\u305b\u308b\u5e02\u5834\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\"><strong>4.\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-positioning-success-examples\/\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/a>\u3068\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7af6\u5408\u304c\u771f\u4f3c\u3067\u304d\u306a\u3044\u72ec\u81ea\u306e\u5730\u4f4d\u3092\u7bc9\u304f\u3053\u3068\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u8cfc\u5165\u3059\u3079\u304d\u7406\u7531\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u4f4e\u4fa1\u683c\u3067\u6c17\u8efd\u306b\u8cfc\u5165\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u5370\u8c61\u304c\u5f37\u3044\u7af6\u5408\u304c\u3044\u308b\u5e02\u5834\u3067\u306f\u3001\u300c\u5c02\u9580\u6027\u304c\u9ad8\u304f\u4fe1\u983c\u3067\u304d\u308b\u300d\u3068\u3044\u3063\u305f\u5370\u8c61\u3092\u9867\u5ba2\u306b\u4e0e\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a2d\u8a08\u3059\u308b\u3068\u3001\u5dee\u5225\u5316\u3092\u56f3\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6c7a\u3081\u3066\u304b\u3089\u65bd\u7b56\u306e\u8a2d\u8a08\u306b\u5165\u308b\u3053\u3068\u3067\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u4e00\u8cab\u6027\u304c\u751f\u307e\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u5168\u4f53\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3067\u6d3b\u7528\u3055\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001STP\u5206\u6790\u306e\u300cP\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stp\u5206\u6790\u306e-p-\u7af6\u5408\u3068\u5dee\u5225\u5316\u3067\u304d\u308b\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u3081\u308b\"><strong>STP\u5206\u6790\u306e\u300cP\u300d\uff1a\u7af6\u5408\u3068\u5dee\u5225\u5316\u3067\u304d\u308b\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u3081\u308b<\/strong><\/h4>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3067\u306f\u3001\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u305f\u969b\u306b\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u6301\u3061\u3001\u3069\u3053\u306b\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b\u3079\u304d\u304b\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3088\u304f\u7528\u3044\u3089\u308c\u308b\u624b\u6cd5\u304c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u3001\u7e26\u8ef8\u306b\u300c\u4fa1\u683c\u300d\u3001\u6a2a\u8ef8\u306b\u300c\u54c1\u8cea\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u7570\u306a\u308b\u8a55\u4fa1\u57fa\u6e96\u3092\u8a2d\u5b9a\u3057\u305f\u3046\u3048\u3067\u3001\u7af6\u5408\u3084\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u914d\u7f6e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5404\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u3072\u3068\u76ee\u3067\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u7af6\u5408\u304c\u5bc6\u96c6\u3057\u3066\u3044\u308b\u9818\u57df\u300d\u3084\u300c\u7a7a\u767d\u5730\u5e2f\uff08\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\uff09\u300d\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u81ea\u793e\u304c\u72d9\u3046\u3079\u304d\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u6226\u7565\u7684\u306b\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\"><strong>5.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9<\/strong><\/h3>\n\n\n\n<p>STP\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u3001\u6b21\u306b<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-marketing-mix\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9<\/a>\u3067\u6226\u7565\u306e\u5177\u4f53\u5316\u306b\u79fb\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\u3001STP\u5206\u6790\u3067\u5b9a\u3081\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5bfe\u3057\u3066\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u6226\u7565\u3084\u30dd\u30b8\u30b7\u30e7\u30f3\u3068\u6574\u5408\u6027\u3092\u3068\u308a\u306a\u304c\u3089\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3059\u65bd\u7b56\u3078\u3068\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u3001\u65bd\u7b56\u3054\u3068\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09<\/a>\u3082\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u52d5\u753b\u3067\u306f\u3001KPI\u3092\u8a2d\u8a08\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>10\u5206\u3067\u5b66\u3076\u30b7\u30ea\u30fc\u30ba<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><strong>\u301c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0KPI\u5b9f\u8df5\u7de8\u301c<\/strong><br><br>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u3001KPI\u306e\u8a2d\u8a08\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u672c\u52d5\u753b\u3067\u306f\u3001\u5b9f\u969b\u306bKPI\u3092\u8a2d\u8a08\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u4ee5\u4e0b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/10-mins-learning-marketing-kpi\/?d=blog-body-cta-banner2\">\u4eca\u3059\u3050\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/08\/10-mins-learning-marketing-kpi.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>\u65bd\u7b56\u8a2d\u8a08\u306b\u306f\u30014P\u5206\u6790\u30844C\u5206\u6790\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4p\u5206\u6790-\u4f01\u696d\u8996\u70b9\u3067\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\"><strong>4P\u5206\u6790\uff1a\u4f01\u696d\u8996\u70b9\u3067\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28bb95b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28bb95b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"536\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/4p-analysis\/\">4P\u5206\u6790<\/a>\u3068\u306f\u3001Product\uff08\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff09\u30fbPrice\uff08\u4fa1\u683c\uff09\u30fbPlace\uff08\u6d41\u901a\u65b9\u6cd5\uff09\u30fbPromotion\uff08\u8ca9\u4fc3\u6d3b\u52d5\uff09\u306e4\u8981\u7d20\u304b\u3089\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u300c\u3069\u3046\u58f2\u308b\u304b\u300d\u3068\u3044\u3046\u4f01\u696d\u8996\u70b9\u3067\u3001\u65b0\u5546\u54c1\u306e\u4f01\u753b\u3084\u8ca9\u58f2\u6226\u7565\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5404\u8981\u7d20\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306b\u4fa1\u5024\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u8a2d\u8a08\u304b\u3089\u4fa1\u683c\u8a2d\u5b9a\u3001\u8ca9\u8def\u9078\u5b9a\u3001\u5e83\u544a\u5c55\u958b\u307e\u3067\u306e\u4e00\u8cab\u3057\u305f\u65b9\u91dd\u3092\u7b56\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4c\u5206\u6790-\u9867\u5ba2\u8996\u70b9\u3067\u65bd\u7b56\u3092\u6700\u9069\u5316\u3059\u308b\"><strong>4C\u5206\u6790\uff1a\u9867\u5ba2\u8996\u70b9\u3067\u65bd\u7b56\u3092\u6700\u9069\u5316\u3059\u308b<\/strong><\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28bcd59&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28bcd59\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"536\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img09.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25018\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img09.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img09.jpg?w=300&amp;h=161 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img09.jpg?w=768&amp;h=412 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img09.jpg?w=150&amp;h=80 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-4c-analysis\/\">4C\u5206\u6790<\/a>\u3068\u306f\u3001Customer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u30fbCost\uff08\u30b3\u30b9\u30c8\uff09\u30fbConvenience\uff08\u5229\u4fbf\u6027\uff09\u30fbCommunication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u306e4\u8981\u7d20\u304b\u3089\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u300c\u4fa1\u5024\u300d\u3084\u300c\u4f53\u9a13\u300d\u3092\u91cd\u8996\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306b\u304a\u3051\u308b4P\u5206\u6790\u3092\u88dc\u5b8c\u30fb\u4fee\u6b63\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u8996\u70b9\u306e4P\u306b\u5bfe\u3057\u30014C\u306f\u9867\u5ba2\u4e2d\u5fc3\u306e\u6226\u7565\u8a2d\u8a08\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u884c\u52d5\u306b\u5373\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u884c\u3068\u8a55\u4fa1\"><strong>6.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u884c\u3068\u8a55\u4fa1<\/strong><\/h3>\n\n\n\n<p>\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u3042\u3068\u306f\u3001\u8a55\u4fa1\u3068\u6539\u5584\u307e\u3067\u3092\u884c\u306a\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u304c\u5b8c\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306b\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001KPI\u3084<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/business\/roi-roas\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/a>\u306a\u3069\u306e\u6307\u6a19\u306b\u3082\u3068\u3065\u304f\u5b9a\u91cf\u7684\u306a\u8a55\u4fa1\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6307\u6a19\u306e\u63a8\u79fb\u3092\u3082\u3068\u306b\u6226\u7565\u306e\u59a5\u5f53\u6027\u3084\u65bd\u7b56\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u65bd\u7b56\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6210\u679c\u306e\u5411\u4e0a\u3092\u76ee\u6307\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u5b9f\u884c\u524d\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u5b9f\u884c\u524d\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28be345&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28be345\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img10.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25019\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img10.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img10.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img10.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img10.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u6b21\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u77e5\u3063\u3066\u304a\u304f\u3068\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BtoB\u3068BtoC\u306e\u9055\u3044\u3092\u62bc\u3055\u3048\u3066\u304a\u304f<\/li>\n\n\n\n<li>MOps\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u3092\u6574\u5099\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u5b9f\u884c\u524d\u306b\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-btob\u3068btoc\u306e\u9055\u3044\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\"><strong>BtoB\u3068BtoC\u306e\u9055\u3044\u3092\u62bc\u3055\u3048\u3066\u304a\u304f<\/strong><\/h3>\n\n\n\n<p>BtoB\u3068BtoC\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u6d41\u308c\u306f\u540c\u3058\u3067\u3082\u3001\u624b\u6cd5\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u306f\u8cfc\u8cb7\u307e\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u8907\u6570\u306e\u95a2\u4e0e\u8005\u304c\u5b58\u5728\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u4e00\u65b9\u3001BtoC\u3067\u306f\u611f\u60c5\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u8cfc\u8cb7\u884c\u52d5\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u4f7f\u3044\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/b2b-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u305d\u306e\u5fc5\u8981\u6027\u304b\u3089\u57fa\u790e\u77e5\u8b58\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mops-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3-\u3092\u6574\u5099\u3059\u308b\"><strong>MOps\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u3092\u6574\u5099\u3059\u308b<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-marketing-operations\/\">MOps\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\uff09<\/a>\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u652f\u3048\u308b\u5c02\u9580\u30c1\u30fc\u30e0\u3084\u62c5\u5f53\u8005\u306e\u3053\u3068\u3067\u3059\u3002MA\u30c4\u30fc\u30eb\u306e\u904b\u7528\u3084\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u7ba1\u7406\u3001KPI\u8a2d\u8a08\u306a\u3069\u3092\u62c5\u3044\u3001\u6226\u7565\u306e\u5b9f\u884c\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30c7\u30fc\u30bf\u30fb\u4eba\u3092\u9023\u643a\u3055\u305b\u3001\u65bd\u7b56\u306e\u7cbe\u5ea6\u3084\u518d\u73fe\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u751f\u7523\u6027\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6226\u7565\u3092\u7acb\u3066\u3066\u3082\u5b9f\u884c\u9762\u3067\u5c5e\u4eba\u5316\u3084\u975e\u52b9\u7387\u304c\u8d77\u3053\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u65e9\u3044\u6bb5\u968e\u304b\u3089\u6574\u5099\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001MOps\u7d44\u7e54\u306e\u8a2d\u8a08\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-mops-01growth\/\">\u3010\u65b0\u5e38\u8b58\u3011\u7c73\u56fd\u4f01\u696d\u306e8\u5272\u4ee5\u4e0a\u304c\u5c0e\u5165\u3002\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\uff08MOps\uff09\u300d\u3068\u306f\u4f55\u304b<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u306a\u304b\u3067\u5f79\u7acb\u3064ai\u642d\u8f09\u578bma-marketing-cloud\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u306a\u304b\u3067\u5f79\u7acb\u3064AI\u642d\u8f09\u578bMA\u300eMarketing Cloud\u300f<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28c0696&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28c0696\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img11.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25020\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img11.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img11.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img11.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img11.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u793e\u5185\u5916\u306e\u74b0\u5883\u5206\u6790\u3084<a href=\"https:\/\/www.salesforce.com\/jp\/hub\/crm\/customer-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u5206\u6790<\/a>\u306a\u3069\u3092\u884c\u306a\u3063\u305f\u308a\u3001KPI\u3092\u7ba1\u7406\u3057\u305f\u308a\u3059\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u4ed5\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u3053\u3067\u5f79\u7acb\u3064\u306e\u304c\u3001AI\u642d\u8f09\u578b\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-ma\/\" target=\"_blank\" rel=\"noreferrer noopener\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/a>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300f\u306f\u3001\u65e5\u9803\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u306a\u304b\u3067\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u53ce\u96c6\u3057\u3001\u30c7\u30fc\u30bf\u57fa\u76e4\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308bMA\u3067\u3059\u3002\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u30fb\u8ffd\u8de1\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308bKPI\u7ba1\u7406\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001AI\u304c\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4e88\u6e2c\u3057\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u81ea\u52d5\u3067\u63d0\u6848\u30fb\u5b9f\u884c\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u300eMarketing Cloud\u300f\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u304b\u3089\u65bd\u7b56\u306e\u5b9f\u884c\u30fb\u8a55\u4fa1\u307e\u3067\u3092\u52b9\u7387\u5316\u3057\u3001\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u52d5\u753b\u3067\u8a73\u3057\u3044\u6a5f\u80fd\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u25b6\ufe0e <a href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/crm-marketing-demo\/?d=blog-body-cta-text1\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud\u88fd\u54c1\u30c7\u30e2\u52d5\u753b\u3092\u8996\u8074\u3059\u308b<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u6cbf\u3063\u3066\u52b9\u679c\u7684\u306a\u6226\u7565-\u65bd\u7b56\u3092\u7acb\u6848-\u5b9f\u884c\u3057\u3088\u3046\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u6cbf\u3063\u3066\u52b9\u679c\u7684\u306a\u6226\u7565\u30fb\u65bd\u7b56\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3057\u3088\u3046<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d44a28c2121&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d44a28c2121\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img12.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25021\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img12.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img12.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img12.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-six-steps-in-the-marketing-process-img12.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u6226\u7565\u7684\u306b\u8a2d\u8a08\u30fb\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8ad6\u7406\u7684\u304b\u3064\u5b9f\u884c\u53ef\u80fd\u306a\u6226\u7565\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001MA\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3084KPI\u306e\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Salesforce\u304c\u63d0\u4f9b\u3059\u308b\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300f\u306f\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u3042\u3089\u3086\u308b\u77ac\u9593\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f\u3001\u5b8c\u5168\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u307e\u305f<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce for Marketing<\/a>\u306f\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u3080\u3051\u305f\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4f5c\u6210\u3092\u652f\u63f4\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u4f5c\u696d\u6642\u9593\u3092\u524a\u6e1b\u3057\u307e\u3059\u3002<br><br>AI\u642d\u8f09\u578b\u306eMA\u3067\u3059\u3002\u4e00\u822c\u7684\u306a\u6a5f\u80fd\u306b\u52a0\u3048\u3066\u3001\u84c4\u7a4d\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306bAI\u304c\u81ea\u5f8b\u7684\u306b\u5224\u65ad\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u30fb\u5b9f\u884c\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u300eMarketing Cloud\u300f\u3084 \u300eAgentforce for Marketing\u300f\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u52d5\u753b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3082\u91cd\u8981\u306aKPI\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>10\u5206\u3067\u5b66\u3076\u30b7\u30ea\u30fc\u30ba<\/strong><\/h2>\n\t\t\t\t\t\t\t<p 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