{"id":25103,"date":"2026-10-22T09:31:08","date_gmt":"2026-10-22T00:31:08","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=25103"},"modified":"2026-10-22T10:43:24","modified_gmt":"2026-10-22T01:43:24","slug":"jp-how-to-use-crm-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-how-to-use-crm-marketing\/","title":{"rendered":"CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb5\u3064\u306e\u9032\u3081\u65b9\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001CRM\u306b\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3084\u58f2\u4e0a\u306e\u5411\u4e0a\u3092\u56f3\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u4e8b\u696d\u3092\u5b89\u5b9a\u3057\u3066\u6210\u9577\u3055\u305b\u308b\u65b9\u6cd5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306e\u9032\u3081\u65b9\u3084\u4ed6\u30c4\u30fc\u30eb\u3068\u306e\u5f79\u5272\u5206\u62c5\u3001\u6210\u679c\u3092\u6e2c\u308b\u6307\u6a19\u306e\u8a2d\u5b9a\u306b\u60a9\u3080\u62c5\u5f53\u8005\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u306b\u306f\u3001\u81ea\u793e\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3084\u65bd\u7b56\u3001\u8a55\u4fa1\u65b9\u6cd5\u3092\u9806\u5e8f\u7acb\u3066\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3001\u9867\u5ba2\u5225\u306e\u65bd\u7b56\u3068\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u306e\u8a2d\u8a08\u3001\u4f01\u696d\u4e8b\u4f8b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001LTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u72b6\u614b\u306b\u5fdc\u3058\u3066\u65bd\u7b56\u3068KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u52b9\u679c\u3092\u691c\u8a3c\u3057\u306a\u304c\u3089\u53d6\u308a\u7d44\u307f\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e2d\u5c0f\u4f01\u696d\u3067\u306f\u3001\u76ee\u7684\u3068\u5bfe\u8c61\u9867\u5ba2\u3092\u7d5e\u3063\u3066\u5c0f\u3055\u304f\u59cb\u3081\u3001\u904b\u7528\u306e\u5b9a\u7740\u306b\u5408\u308f\u305b\u3066\u5206\u6790\u3084\u81ea\u52d5\u5316\u3078\u5e83\u3052\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\" data-level=\"2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u3068\u3055\u308c\u308b\u80cc\u666f\" data-level=\"2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u3068\u3055\u308c\u308b\u80cc\u666f<\/a><\/li><li><a href=\"#h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\" data-level=\"2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u3064\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u5bfe\u7b56\" data-level=\"2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u3064\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u5bfe\u7b56<\/a><\/li><li><a href=\"#h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9-5\u30b9\u30c6\u30c3\u30d7\" data-level=\"2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9\uff5c5\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li><a href=\"#h-\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3068\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c\" data-level=\"2\">\u3010\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u3011CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3068\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c<\/a><\/li><li><a href=\"#h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56\u4f8b\" data-level=\"2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56\u4f8b<\/a><\/li><li><a href=\"#h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306ekpi\u8a2d\u8a08-ltv-\u30ea\u30d4\u30fc\u30c8\u7387-\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\" data-level=\"2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\uff5cLTV\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u30fb\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/a><\/li><li><a href=\"#h-\u4e2d\u5c0f\u4f01\u696d\u304ccrm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u6642\u306e\u73fe\u5b9f\u7684\u306a\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\" data-level=\"2\">\u4e2d\u5c0f\u4f01\u696d\u304cCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u6642\u306e\u73fe\u5b9f\u7684\u306a\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3<\/a><\/li><li><a href=\"#h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089salesforce\u304c\u304a\u3059\u3059\u3081\" data-level=\"2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089Salesforce\u304c\u304a\u3059\u3059\u3081<\/a><\/li><li><a href=\"#h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\" data-level=\"2\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\" class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img01.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25106\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img01.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img01.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img01.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/crm\/what-is-crm\/\">CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0<\/a>\u306b\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u3084\u72b6\u6cc1\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001LTV\u3084\u58f2\u4e0a\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306fLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/what-is-life-time-value\/\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/a>\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u3068\u306e\u53d6\u5f15\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306b\u3001\u3082\u305f\u3089\u3059\u58f2\u4e0a\u3084\u5229\u76ca\u306e\u7dcf\u984d\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u30011\u56de\u306e\u8cfc\u5165\u91d1\u984d\u304c1\u4e07\u5186\u3067\u3082\u3001\u5e74\u306b4\u56de\u306e\u8cfc\u5165\u30923\u5e74\u9593\u7d9a\u3051\u308c\u3070\u3001\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV\u306f12\u4e07\u5186\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LTV\u306f\u3001\u8cfc\u5165\u30fb\u5951\u7d04\u91d1\u984d\u3001\u5229\u7528\u983b\u5ea6\u3001\u53d6\u5f15\u306e\u7d99\u7d9a\u671f\u9593\u306a\u3069\u306b\u3088\u3063\u3066\u5909\u5316\u3059\u308b\u305f\u3081\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001BtoC\u306eEC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u521d\u56de\u8cfc\u5165\u5f8c\u306b\u5546\u54c1\u306e\u4f7f\u3044\u65b9\u3092\u6848\u5185\u3057\u30662\u56de\u76ee\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u307b\u304b\u3001\u95a2\u9023\u5546\u54c1\u306e\u63d0\u6848\u3084\u6d88\u8017\u54c1\u306e\u88dc\u5145\u6848\u5185\u306b\u3088\u3063\u3066\u3001\u8cfc\u5165\u983b\u5ea6\u3068\u8cfc\u5165\u91d1\u984d\u306e\u5411\u4e0a\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BtoB\u3067\u306f\u3001\u5c0e\u5165\u5f8c\u306e\u5b9a\u7740\u3092\u652f\u63f4\u3057\u3066\u5951\u7d04\u671f\u9593\u3092\u5ef6\u3070\u3059\u307b\u304b\u3001\u5229\u7528\u90e8\u9580\u306e\u62e1\u5927\u3084\u4e0a\u4f4d\u30d7\u30e9\u30f3\u3078\u306e\u79fb\u884c\u3092\u63d0\u6848\u3057\u3001\u53d6\u5f15\u5168\u4f53\u306e\u58f2\u4e0a\u3084\u5229\u76ca\u3092\u4f38\u3070\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u3084\u7d99\u7d9a\u5229\u7528\u306b\u3064\u306a\u3052\u308b\u8003\u3048\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u52d5\u753b\u3067\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u6d41\u308c\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u30a2\u30cb\u30e1\u3067\u5b66\u3076\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc1\u3011\u30c7\u30fc\u30bf\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u69cb\u7bc9\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e9FxtyeD1go?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CRM\u30fbSFA\u30fbMA\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/jp\/crm\/what-is-crm\/\">CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09<\/a>\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u4e2d\u5fc3\u306b\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u542b\u3081\u305f\u95a2\u4fc2\u69cb\u7bc9\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u4e00\u5143\u7ba1\u7406\u3092\u62c5\u3044\u307e\u3059\u3002 \u4e00\u65b9\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/sales-force-automation-software-sfa\/\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09<\/a>\u306f\u3001\u5546\u8ac7\u306e\u9032\u6357\u3084\u55b6\u696d\u62c5\u5f53\u8005\u306e\u6d3b\u52d5\u3001\u58f2\u4e0a\u898b\u8fbc\u307f\u306a\u3069\u3092\u8a18\u9332\u30fb\u5171\u6709\u3057\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u7ba1\u7406\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u307e\u305f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/automation\/\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/a>\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u30fb\u80b2\u6210\u3092\u76ee\u7684\u306b\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3084<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/lead-generation-guide\/what-is-scoring\/\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/a>\u306a\u3069\u3092\u81ea\u52d5\u5316\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM\u30fbSFA\u30fbMA\u306e\u6bd4\u8f03<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th><strong>\u30c4\u30fc\u30eb<\/strong><\/th><th><strong>\u5bfe\u8c61\u30d5\u30a7\u30fc\u30ba<\/strong><\/th><th><strong>\u76ee\u7684<\/strong><\/th><th><strong>\u4e3b\u306a\u6a5f\u80fd<\/strong><\/th><th><strong>\u4ee3\u8868\u7684\u306a\u4f7f\u3044\u3069\u3053\u308d<\/strong><\/th><\/tr><\/thead><tbody><tr><td>CRM<\/td><td>\u898b\u8fbc\u307f\u9867\u5ba2\u301c\u65e2\u5b58\u9867\u5ba2<\/td><td>\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u3068\u5168\u793e\u3067\u306e\u30c7\u30fc\u30bf\u4e00\u5143\u7ba1\u7406<\/td><td>\u9867\u5ba2\u5c5e\u6027\u7ba1\u7406\u3001\u5bfe\u5fdc\u5c65\u6b74\u3001\u53d6\u5f15\u5c65\u6b74<\/td><td>\u5168\u793e\u3067\u306e\u9867\u5ba2\u60c5\u5831\u5171\u6709\u3001\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032<\/td><\/tr><tr><td>SFA<\/td><td>\u5546\u8ac7\u30fb\u53d7\u6ce8\u30fb\u8ffd\u52a0\u63d0\u6848<\/td><td>\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3068\u5546\u8ac7\u9032\u6357\u306e\u53ef\u8996\u5316<\/td><td>\u6848\u4ef6\u7ba1\u7406\u3001\u6d3b\u52d5\u8a18\u9332\u3001\u58f2\u4e0a\u4e88\u6e2c<\/td><td>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316\u3001\u5c5e\u4eba\u5316\u306e\u89e3\u6d88<\/td><\/tr><tr><td>MA<\/td><td>\u7372\u5f97\u30fb\u80b2\u6210\u30fb\u7d99\u7d9a\u65bd\u7b56<\/td><td>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u3068\u5546\u8ac7\u5316\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316<\/td><td>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u30e1\u30fc\u30eb\u81ea\u52d5\u914d\u4fe1\u3001\u884c\u52d5\u8ffd\u8de1<\/td><td>Web\u63a5\u5ba2\u3001\u6761\u4ef6\u5225\u306e\u60c5\u5831\u914d\u4fe1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6a5f\u80fd\u304c\u91cd\u306a\u308b\u88fd\u54c1\u3082\u3042\u308b\u305f\u3081\u3001\u5c0e\u5165\u3059\u308b\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u60c5\u5831\u306e\u5206\u6563\u3001\u5546\u8ac7\u7ba1\u7406\u306e\u5c5e\u4eba\u5316\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u4e0d\u8db3\u306e\u3046\u3061\u3001\u3069\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u305f\u3044\u304b\u3067\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u3068\u3055\u308c\u308b\u80cc\u666f\" class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u3068\u3055\u308c\u308b\u80cc\u666f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img02.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25108\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e83\u304c\u308a\u3067\u3001Web\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u3001SNS\u3001\u5e97\u8217\u306a\u3069\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u306f\u5897\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u63a5\u70b9\u3054\u3068\u306e\u60c5\u5831\u3092\u90e8\u7f72\u5358\u4f4d\u3067\u7ba1\u7406\u3057\u3066\u3044\u308b\u3068\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u904e\u53bb\u306e\u3084\u308a\u53d6\u308a\u3092\u5168\u4f53\u3068\u3057\u3066\u628a\u63e1\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u95b2\u89a7\u5c65\u6b74\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3001\u8cfc\u5165\u5c65\u6b74\u306f\u8ca9\u58f2\u90e8\u9580\u3001\u5546\u8ac7\u5185\u5bb9\u306f\u55b6\u696d\u90e8\u9580\u3068\u5206\u304b\u308c\u3066\u3044\u308b\u3068\u3001\u540c\u3058\u6848\u5185\u306e\u91cd\u8907\u3084\u30d5\u30a9\u30ed\u30fc\u6f0f\u308c\u304c\u8d77\u304d\u304c\u3061\u3067\u3059\u3002\u8907\u6570\u306e\u63a5\u70b9\u304b\u3089\u5f97\u305f\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u30fb\u5171\u6709\u3057\u3001\u4e00\u8cab\u3057\u305f\u5bfe\u5fdc\u3092\u3068\u308b\u624b\u6bb5\u3068\u3057\u3066\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u5bfe\u5fdc\u306e\u5206\u65ad\u3092\u9632\u3050\u306b\u306f\u3001\u8907\u6570\u306e\u63a5\u70b9\u304b\u3089\u5f97\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u30fb\u5171\u6709\u3057\u3001\u904e\u53bb\u306e\u3084\u308a\u53d6\u308a\u3092\u8e0f\u307e\u3048\u3066\u7d99\u7d9a\u7684\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\" class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img03.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25109\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001LTV\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u306e3\u70b9\u3067\u3059\u3002\u3044\u305a\u308c\u3082\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30921\u304b\u6240\u306b\u96c6\u3081\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u3084\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u8cb7\u5c65\u6b74\u3084\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u3092\u57fa\u306b\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3084\u8cb7\u3044\u66ff\u3048\u6642\u671f\u306b\u5408\u308f\u305b\u305f\u63d0\u6848\u304c\u3067\u304d\u307e\u3059\u3002\u597d\u307f\u306b\u5408\u3046\u5546\u54c1\u306e\u7d39\u4ecb\u3084\u3001\u6d88\u8017\u54c1\u306e\u6d88\u8cbb\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u305f\u518d\u8cfc\u5165\u306e\u6848\u5185\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u55b6\u696d\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5206\u6563\u3057\u3066\u3044\u305f\u9867\u5ba2\u60c5\u5831\u3092\u30011\u3064\u306e\u57fa\u76e4\u306b\u96c6\u7d04\u3067\u304d\u307e\u3059\u3002\u5546\u8ac7\u7d4c\u7def\u3084\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u3001\u8cfc\u8cb7\u5b9f\u7e3e\u307e\u3067\u793e\u5185\u3067\u5171\u6709\u3067\u304d\u308b\u305f\u3081\u3001\u5f15\u304d\u7d99\u304e\u6f0f\u308c\u3084\u91cd\u8907\u9023\u7d61\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u696d\u52d9\u3092\u52b9\u7387\u5316\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8907\u6570\u306e\u8868\u8a08\u7b97\u30d5\u30a1\u30a4\u30eb\u3092\u7a81\u304d\u5408\u308f\u305b\u3066\u3044\u305f\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u62bd\u51fa\u4f5c\u696d\u3092\u3001\u6761\u4ef6\u6307\u5b9a\u3067\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002\u7a7a\u3044\u305f\u6642\u9593\u306f\u3001\u65bd\u7b56\u306e\u4f01\u753b\u3084\u9867\u5ba2\u30d5\u30a9\u30ed\u30fc\u306b\u5145\u3066\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u3064\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u5bfe\u7b56\" class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e3\u3064\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u5bfe\u7b56<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img05.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25110\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u5c0e\u5165\u30fb\u904b\u7528\u306b\u8cbb\u7528\u3068\u5de5\u6570\u304c\u304b\u304b\u308b\u3053\u3068\u3001\u6210\u679c\u304c\u898b\u3048\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u3001\u81ea\u793e\u306b\u5408\u3046\u30c4\u30fc\u30eb\u306e\u898b\u6975\u3081\u304c\u5fc5\u8981\u306a\u3053\u3068\u306e3\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3044\u305a\u308c\u3082\u3001\u76ee\u7684\u3068\u5bfe\u8c61\u9867\u5ba2\u3092\u7d5e\u3063\u3066\u5c0f\u3055\u304f\u59cb\u3081\u3001\u6bb5\u968e\u7684\u306b\u5e83\u3052\u308b\u3053\u3068\u3067\u8ca0\u62c5\u3092\u6291\u3048\u3089\u308c\u307e\u3059\u3002\u5c0e\u5165\u524d\u306b\u5fc5\u8981\u306a\u8cbb\u7528\u30fb\u6642\u9593\u30fb\u904b\u7528\u4f53\u5236\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u30fb\u904b\u7528\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c4\u30fc\u30eb\u306e\u5229\u7528\u6599\u306b\u52a0\u3048\u3001\u521d\u671f\u8a2d\u5b9a\u3084\u5916\u90e8\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u3001\u62c5\u5f53\u8005\u306e\u6559\u80b2\u306b\u3082\u8cbb\u7528\u3068\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u7121\u6599\u30d7\u30e9\u30f3\u304b\u3089\u59cb\u3081\u308b\u5834\u5408\u3082\u3001\u904b\u7528\u306b\u304b\u304b\u308b\u793e\u5185\u306e\u5de5\u6570\u3092\u542b\u3081\u3066\u898b\u7a4d\u3082\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u6210\u679c\u304c\u898b\u3048\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u5951\u7d04\u66f4\u65b0\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u6210\u679c\u304c\u898b\u3048\u308b\u307e\u3067\u306b\u4e00\u5b9a\u306e\u671f\u9593\u3092\u8981\u3057\u307e\u3059\u3002\u958b\u5c01\u7387\u306a\u3069\u306e\u521d\u671f\u53cd\u5fdc\u3060\u3051\u3067\u5224\u65ad\u305b\u305a\u3001\u540c\u3058\u9867\u5ba2\u7fa4\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7d99\u7d9a\u3057\u3066\u8ffd\u3046\u3068\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u81ea\u793e\u306b\u5408\u3046\u30c4\u30fc\u30eb\u306e\u898b\u6975\u3081\u304c\u5fc5\u8981<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u306e\u8ab2\u984c\u3084\u904b\u7528\u4f53\u5236\u3092\u6574\u7406\u3057\u306a\u3044\u307e\u307e\u9078\u3076\u3068\u3001\u5fc5\u8981\u306a\u6a5f\u80fd\u3068\u73fe\u5834\u306e\u4f7f\u3044\u65b9\u304c\u5408\u308f\u305a\u3001\u5b9a\u7740\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4e8b\u696d\u5f62\u614b\u3001\u5229\u7528\u8005\u306eIT\u30b9\u30ad\u30eb\u3001\u65e2\u5b58\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u6027\u3092\u57fa\u6e96\u306b\u9078\u3073\u3001\u5fc5\u8981\u306a\u6a5f\u80fd\u304b\u3089\u4f7f\u3044\u59cb\u3081\u3066\u6bb5\u968e\u7684\u306b\u5e83\u3052\u308b\u3068\u3001\u7121\u7406\u306a\u304f\u5b9a\u7740\u3055\u305b\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9-5\u30b9\u30c6\u30c3\u30d7\" class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9\uff5c5\u30b9\u30c6\u30c3\u30d7<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img04-.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25111\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img04-.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img04-.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img04-.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img04-.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u7684\u3068\u6307\u6a19\u3092\u5148\u306b\u6c7a\u3081\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u6574\u3048\u3066\u304b\u3089\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002\u5404\u5de5\u7a0b\u306e\u6210\u679c\u7269\u3092\u6b8b\u3059\u3068\u3001\u62c5\u5f53\u8005\u9593\u3067\u5224\u65ad\u57fa\u6e96\u3092\u5171\u6709\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b9\u30c6\u30c3\u30d71\uff1a\u76ee\u7684\uff08KGI\uff09\u3068KPI\u3092\u6c7a\u3081\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u6210\u679c\u7269\u306f\u3001\u4e8b\u696d\u65b9\u91dd\u3068\u9023\u52d5\u3057\u305f\u6700\u7d42\u76ee\u6a19\uff08KGI\uff09\u304a\u3088\u3073<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-sales-kpi\/\">\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09<\/a>\u3092\u660e\u8a18\u3057\u305f\u76ee\u6a19\u7ba1\u7406\u30b7\u30fc\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u300c\u4eca\u5f8c1\u5e74\u9593\u3067\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u9ad8\u3092\u524d\u5e74\u6bd415%\u5897\u3084\u3059\u300d\u3068\u3001KGI\u306e\u671f\u9593\u3068\u6c34\u6e96\u3092\u5b9a\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u306f\u300c\u521d\u56de\u8cfc\u5165\u304b\u308960\u65e5\u4ee5\u5185\u306e2\u56de\u76ee\u8cfc\u5165\u738730%\u300d\u306a\u3069\u3001KGI\u306b\u3064\u306a\u304c\u308b\u884c\u52d5\u3084\u6210\u679c\u3092\u8ffd\u3046\u6307\u6a19\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u3042\u308f\u305b\u3066\u5bfe\u8c61\u306e\u9867\u5ba2\u7fa4\u3068\u6e2c\u5b9a\u671f\u9593\u3092\u5b9a\u3081\u3001KGI\u3068\u306e\u95a2\u4fc2\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b9\u30c6\u30c3\u30d72\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6574\u7406\u3059\u308b\uff08\u540d\u5bc4\u305b\u30fb\u91cd\u8907\u524a\u9664\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u6210\u679c\u7269\u306f\u3001\u8b58\u5225\u30ad\u30fc\u3001\u9023\u7d61\u5148\u3001\u53d6\u5f15\u5c65\u6b74\u3001\u914d\u4fe1\u8a31\u8afe\u306e\u72b6\u6cc1\u304c\u6574\u7406\u3055\u308c\u305f\u7d71\u5408\u9867\u5ba2\u53f0\u5e33\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u554f\u3044\u5408\u308f\u305b\u3001\u8cfc\u8cb7\u30fb\u53d7\u6ce8\u306e\u8a18\u9332\u3001\u540d\u523a\u306a\u3069\u304b\u3089\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u307e\u3059\u3002<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-duplicate-data-integration\/\">\u540d\u5bc4\u305b<\/a>\u3067\u306f\u6c0f\u540d\u3084\u793e\u540d\u3060\u3051\u3067\u306a\u304f\u3001\u96fb\u8a71\u756a\u53f7\u3084\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u8907\u6570\u306e\u8b58\u5225\u30ad\u30fc\u3092\u7167\u5408\u3057\u307e\u3057\u3087\u3046\u3002BtoB\u3067\u306f\u4f01\u696dID\u3068\u62c5\u5f53\u8005\u30fb\u691c\u8a0e\u8ab2\u984c\u30fb\u5c0e\u5165\u6642\u671f\u3001BtoC\u3067\u306f\u500b\u4ebaID\u3068\u8cfc\u8cb7\u5c65\u6b74\u3092\u3072\u3082\u4ed8\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8aa4\u3063\u305f\u7d71\u5408\u3092\u623b\u305b\u308b\u3088\u3046\u5143\u30c7\u30fc\u30bf\u3092\u4fdd\u7ba1\u3057\u3001\u914d\u4fe1\u540c\u610f\u306e\u53d6\u5f97\u72b6\u6cc1\u3082\u6574\u7406\u3057\u307e\u3059\u3002\u672a\u53d6\u5f97\u306e\u9805\u76ee\u306f\u4eca\u5f8c\u306e\u63a5\u70b9\u3067\u53ce\u96c6\u3057\u3001\u5165\u529b\u62c5\u5f53\u8005\u3068\u66f4\u65b0\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b9\u30c6\u30c3\u30d73\uff1a\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\uff08RFM\u5206\u6790\u30fb\u30c7\u30b7\u30eb\u5206\u6790\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u6210\u679c\u7269\u306f\u3001\u5206\u6790\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u5206\u985e\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u5b9a\u7fa9\u8868\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u3001\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u3001\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u3001\u96c6\u8a08\u671f\u9593\u5185\u306e\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u306e3\u8ef8\u3067\u8a55\u4fa1\u3059\u308b<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-rfm-analysis\/\">RFM\u5206\u6790<\/a>\u304c\u3042\u308a\u307e\u3059\u3002\u76f4\u8fd190\u65e5\u4ee5\u5185\u306b3\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u5c64\u3092\u300c\u512a\u826f\u9867\u5ba2\u300d\u3001\u6700\u7d42\u8cfc\u5165\u304b\u3089180\u65e5\u4ee5\u4e0a\u7a7a\u3044\u3066\u3044\u308b\u5c64\u3092\u300c\u96e2\u8131\u61f8\u5ff5\u9867\u5ba2\u300d\u3068\u3059\u308b\u306a\u3069\u3001\u5546\u6750\u306e\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u305f\u671f\u9593\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u8cfc\u5165\u91d1\u984d\u9806\u306b\u9867\u5ba2\u309210\u7b49\u5206\u3057\u3066\u58f2\u4e0a\u69cb\u6210\u6bd4\u3092\u628a\u63e1\u3059\u308b<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-rfm-analysis\/#:~:text=%E5%8E%9F%E5%89%87%2010%20%E9%81%B8-,%E3%83%87%E3%82%B7%E3%83%AB%E5%88%86%E6%9E%90,-%E3%83%87%E3%82%B7%E3%83%AB%E5%88%86%E6%9E%90\">\u30c7\u30b7\u30eb\u5206\u6790<\/a>\u306f\u3001\u4e0a\u4f4d\u9867\u5ba2\u3078\u306e\u91cd\u70b9\u65bd\u7b56\u306a\u3069\u3092\u691c\u8a0e\u3059\u308b\u969b\u306e\u5168\u4f53\u628a\u63e1\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002BtoB\u306b\u304a\u3044\u3066\u306f\u53d6\u5f15\u91d1\u984d\u3060\u3051\u3067\u306a\u304f\u3001\u5951\u7d04\u66f4\u65b0\u6642\u671f\u3084\u691c\u8a0e\u8ab2\u984c\u3001\u5229\u7528\u90e8\u9580\u306e\u898f\u6a21\u306a\u3069\u3082\u5206\u985e\u8ef8\u3068\u3057\u3066\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b9\u30c6\u30c3\u30d74\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306b\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u6210\u679c\u7269\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u65bd\u7b56\u5185\u5bb9\u3001\u9023\u7d61\u30c1\u30e3\u30cd\u30eb\u3001\u5b9f\u65bd\u65e5\u7a0b\u3001\u62c5\u5f53\u8005\u3001\u505c\u6b62\u6761\u4ef6\u3092\u53d6\u308a\u307e\u3068\u3081\u305f\u65bd\u7b56\u5b9f\u884c\u8a08\u753b\u8868\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30fc\u30eb\u3001LINE\u3001\u90f5\u9001DM\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u500b\u5225\u9023\u7d61\u306a\u3069\u304b\u3089\u3001\u9867\u5ba2\u306e\u540c\u610f\u72b6\u6cc1\u3084\u7279\u6027\u306b\u5408\u3046\u624b\u6bb5\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002\u62c5\u5f53\u8005\u3084\u914d\u4fe1\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u9867\u5ba2\u304b\u3089\u914d\u4fe1\u505c\u6b62\u306e\u7533\u3057\u51fa\u304c\u3042\u3063\u305f\u5834\u5408\u306e\u51e6\u7406\u65b9\u6cd5\u3084\u3001\u4e00\u5b9a\u671f\u9593\u53cd\u5fdc\u304c\u306a\u3044\u5834\u5408\u306e\u9001\u4fe1\u9664\u5916\u30eb\u30fc\u30eb\u3082\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b9\u30c6\u30c3\u30d75\uff1a\u52b9\u679c\u3092\u691c\u8a3c\u3057\u6539\u5584\u3059\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u6210\u679c\u7269\u306f\u3001\u65bd\u7b56\u306e\u5b9f\u65bd\u7d50\u679c\u3068\u8ab2\u984c\u3001\u6b21\u56de\u3078\u306e\u6539\u5584\u6848\u3092\u307e\u3068\u3081\u305f\u52b9\u679c\u691c\u8a3c\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3084\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u7387\u3068\u3044\u3063\u305f\u521d\u671f\u53cd\u5fdc\u3060\u3051\u3067\u306a\u304f\u3001\u6700\u7d42\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u3084\u5951\u7d04\u7d99\u7d9a\u306b\u81f3\u3063\u305f\u304b\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u679c\u691c\u8a3c\u3067\u306f\u3001\u6bd4\u8f03\u3059\u308b\u5bfe\u8c61\u306e\u6bcd\u96c6\u56e3\u3084\u671f\u9593\u306e\u6761\u4ef6\u3092\u305d\u308d\u3048\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u53ef\u80fd\u3067\u3042\u308c\u3070\u5bfe\u8c61\u3092\u7121\u4f5c\u70ba\u306b\u5206\u3051\u3066\u6bd4\u8f03\u3057\u307e\u3059\u3002\u96e3\u3057\u3044\u5834\u5408\u306f\u3001\u5c5e\u6027\u3084\u65bd\u7b56\u524d\u306e\u884c\u52d5\u304c\u8fd1\u3044\u9867\u5ba2\u7fa4\u3092\u8a2d\u5b9a\u3057\u3001\u540c\u3058\u671f\u9593\u3067\u5909\u5316\u3092\u6bd4\u8f03\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"h-\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3068\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c\" class=\"wp-block-heading\"><strong>\u3010\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u3011CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3068\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306e\u72b6\u614b\u306b\u5408\u3046\u65bd\u7b56\u3092\u9078\u3076\u3068\u3001\u5fc5\u8981\u306a\u6848\u5185\u3092\u5c4a\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u30024\u3064\u306e\u9867\u5ba2\u7fa4\u306b\u3064\u3044\u3066\u3001\u65bd\u7b56\u30fb\u30c1\u30e3\u30cd\u30eb\u30fbKPI\u3092\u5bfe\u5fdc\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u65bd\u7b56\u30de\u30c8\u30ea\u30af\u30b9<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8<\/strong><\/th><th><strong>\u9867\u5ba2\u306e\u72b6\u614b<\/strong><\/th><th><strong>\u4e3b\u306a\u65bd\u7b56<\/strong><\/th><th><strong>\u63a8\u5968\u30c1\u30e3\u30cd\u30eb<\/strong><\/th><th><strong>\u898b\u308b\u3079\u304d\u4e3b\u8981KPI<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u65b0\u898f\u9867\u5ba2<\/td><td>\u521d\u56de\u8cfc\u5165\u76f4\u5f8c\u3067\u5229\u7528\u5b9a\u7740\u304c\u5fc5\u8981<\/td><td>\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9\u3001\u6b53\u8fce\u30e1\u30c3\u30bb\u30fc\u30b8<\/td><td>\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3001\u540c\u68b1\u7269<\/td><td>\u30ea\u30d4\u30fc\u30c8\u7387\uff082\u56de\u76ee\u8cfc\u5165\u7387\uff09\u3001\u521d\u671f\u5229\u7528\u5b8c\u4e86\u7387<\/td><\/tr><tr><td>\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2<\/td><td>\u5b9a\u671f\u5229\u7528\u304c\u59cb\u307e\u308a\u8ffd\u52a0\u5229\u7528\u306e\u4f59\u5730\u304c\u3042\u308b<\/td><td>\u95a2\u9023\u5546\u54c1\u63d0\u6848\u3001\u6d88\u8017\u54c1\u306e\u88dc\u5145\u6848\u5185<\/td><td>\u30e1\u30fc\u30eb\u3001LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8<\/td><td>\u8cfc\u5165\u983b\u5ea6\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u9593\u9694<\/td><\/tr><tr><td>\u512a\u826f\u9867\u5ba2<\/td><td>\u5229\u7528\u983b\u5ea6\u3084\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044<\/td><td>\u9650\u5b9a\u6848\u5185\u3001\u7279\u5225\u512a\u5f85\u3001\u5148\u884c\u6848\u5185<\/td><td>\u500b\u5225\u55b6\u696d\u3001\u5c02\u7528\u30e1\u30fc\u30eb\u3001\u90f5\u9001DM<\/td><td>\u58f2\u4e0a\u30d9\u30fc\u30b9LTV\u3001\u5951\u7d04\u7d99\u7d9a\u7387<\/td><\/tr><tr><td>\u4f11\u7720\u9867\u5ba2<\/td><td>\u4e00\u5b9a\u671f\u9593\u306e\u63a5\u70b9\u304c\u9014\u7d76\u3048\u3066\u3044\u308b<\/td><td>\u72b6\u6cc1\u78ba\u8a8d\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u518d\u6848\u5185<\/td><td>\u90f5\u9001DM\u3001SMS\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a<\/td><td>\u518d\u8cfc\u5165\u7387\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u7387<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u65b0\u898f\u9867\u5ba2\u306e\u5b9a\u7740<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u521d\u56de\u8cfc\u5165\u30fb\u5951\u7d04\u306e\u76f4\u5f8c\u306b\u306f\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\uff08\u5b9a\u7740\u306e\u652f\u63f4\uff09\u3092\u884c\u3044\u307e\u3059\u3002\u4f7f\u3044\u65b9\u3084\u521d\u671f\u8a2d\u5b9a\u306e\u6848\u5185\u3092\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u540c\u68b1\u7269\u3067\u5c4a\u3051\u3001\u4e0d\u5b89\u3092\u89e3\u6d88\u3057\u30662\u56de\u76ee\u306e\u5229\u7528\u3078\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u898f\u7372\u5f97\u306b\u6ce8\u529b\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u65e2\u5b58\u306e\u512a\u826f\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3084\u5c5e\u6027\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002\u81ea\u793e\u306b\u5b9a\u7740\u3057\u3084\u3059\u3044\u9867\u5ba2\u306e\u7279\u5fb4\u304c\u308f\u304b\u308c\u3070\u3001\u65b0\u898f\u7372\u5f97\u5411\u3051\u306e\u5e83\u544a\u914d\u4fe1\u3084\u8a34\u6c42\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6539\u5584\u306b\u6d3b\u304b\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u7d99\u7d9a\u5229\u7528\u3092\u4fc3\u9032<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8907\u6570\u56de\u306e\u8cfc\u8cb7\u5b9f\u7e3e\u304c\u3042\u308b\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306b\u306f\u3001\u904e\u53bb\u306e\u8cfc\u8cb7\u50be\u5411\u306b\u57fa\u3065\u3044\u305f\u95a2\u9023\u5546\u54c1\u306e\u63d0\u6848\u3084\u3001\u6d88\u8017\u54c1\u306e\u6d88\u8cbb\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u305f\u88dc\u5145\u306e\u6848\u5185\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BtoC\u3067\u3042\u308c\u3070\u8cb7\u3044\u66ff\u3048\u6642\u671f\u3092\u4e88\u6e2c\u3057\u305f\u30e1\u30fc\u30eb\u3084LINE\u3067\u306e\u901a\u77e5\u3001BtoB\u3067\u3042\u308c\u3070\u4ed6\u90e8\u7f72\u3078\u306e\u5c55\u958b\u652f\u63f4\u3084\u95a2\u9023\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u63d0\u6848\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u512a\u826f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u512a\u826f\u9867\u5ba2\u306b\u306f\u3001\u7279\u5225\u306a\u4f53\u9a13\u3084\u624b\u539a\u3044\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u3092\u5f37\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f1a\u54e1\u9650\u5b9a\u306e\u5148\u884c\u6848\u5185\u3001\u7279\u5225\u306a\u512a\u5f85\u30d7\u30ed\u30b0\u30e9\u30e0\u3001BtoB\u306b\u304a\u3051\u308b\u5c02\u4efb\u62c5\u5f53\u8005\u306b\u3088\u308b\u5b9a\u671f\u7684\u306a\u4e8b\u696d\u652f\u63f4\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002\u7279\u5225\u306a\u95a2\u4fc2\u6027\u3092\u7bc9\u304f\u3053\u3068\u3067\u7d99\u7d9a\u7684\u306a\u53d6\u5f15\u3092\u4fc3\u3057\u3001\u9577\u671f\u7684\u306aLTV\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u904e\u53bb\u306b\u53d6\u5f15\u304c\u3042\u3063\u305f\u3082\u306e\u306e\u3001\u4e00\u5b9a\u671f\u9593\u306b\u308f\u305f\u308a\u63a5\u70b9\u304c\u9014\u7d76\u3048\u3066\u3044\u308b\u9867\u5ba2\u3092<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/lead-generation-guide\/what-is-dormant-customer\/\">\u4f11\u7720\u9867\u5ba2<\/a>\u3068\u3057\u3066\u62bd\u51fa\u3067\u304d\u308b\u70b9\u3082\u3001CRM\u306e\u5229\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5546\u6750\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u300c\u6700\u7d42\u8cfc\u5165\u304b\u3089\u534a\u5e74\u300d\u300c\u6700\u7d42\u66f4\u65b0\u304b\u30891\u5e74\u300d\u3068\u3044\u3063\u305f\u4f11\u7720\u306e\u5224\u5b9a\u57fa\u6e96\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u65b0\u6a5f\u80fd\u3084\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306e\u6848\u5185\u3001\u72b6\u6cc1\u78ba\u8a8d\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u518d\u3073\u63a5\u70b9\u3092\u6301\u3064\u6a5f\u4f1a\u3092\u3064\u304f\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u7d99\u7d9a\u3057\u3066\u53cd\u5fdc\u304c\u306a\u3044\u5834\u5408\u306f\u914d\u4fe1\u983b\u5ea6\u3092\u898b\u76f4\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u914d\u4fe1\u5bfe\u8c61\u304b\u3089\u9664\u5916\u3059\u308b\u306a\u3069\u3001\u9867\u5ba2\u306e\u610f\u5411\u306b\u914d\u616e\u3057\u305f\u5bfe\u5fdc\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u4e2d\u5c0f\u4f01\u696d\u306e\u306f\u3058\u3081\u3066\u306eCRM\u306f\u3001Salesforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u5275\u696d\u3057\u305f\u3070\u304b\u308a\u3067\u3082\u3001\u6210\u9577\u671f\u3067\u3082\u3002\u6c38\u4e45\u7121\u6599\u306eFree Suite\u304b\u3089\u3001\u3042\u306a\u305f\u306e\u30b4\u30fc\u30eb\u306b\u5408\u308f\u305b\u3066\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/crm\/free-crm\/sign-up-v2\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067\u306f\u3058\u3081\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/03\/260-form-free-crm-campaign-2x.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56\u4f8b\" class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56\u4f8b<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img06.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25112\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30e1\u30fc\u30eb\u914d\u4fe1\u3084LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3001Web\u5e83\u544a\u3001\u30bb\u30df\u30ca\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u306e\u65bd\u7b56\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a6\u3064\u306e\u624b\u6cd5\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u304b\u3057\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u30e1\u30eb\u30de\u30ac\u306e\u914d\u4fe1<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u54e1\u306b\u540c\u3058\u5185\u5bb9\u3092\u9001\u308b\u4e00\u6589\u914d\u4fe1\u3068\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u8d77\u70b9\u306b\u9806\u306b\u9001\u308b\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u5546\u54c1\u3084\u304a\u77e5\u3089\u305b\u306f\u4e00\u6589\u914d\u4fe1\u3001\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u5b9a\u7740\u652f\u63f4\u306b\u306f\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u304c\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u521d\u56de\u8cfc\u5165\u306e\u6570\u65e5\u5f8c\u306b\u4f7f\u3044\u65b9\u3092\u9001\u308a\u30012\u9031\u9593\u5f8c\u306b\u6d3b\u7528\u4e8b\u4f8b\u3092\u5c4a\u3051\u308b\u3068\u3044\u3063\u305f\u30b7\u30ca\u30ea\u30aa\u3092\u7d44\u3080\u3053\u3068\u3067\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3092\u9069\u5207\u306a\u9806\u5e8f\u3067\u4f1d\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6d3b\u7528<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001\u30bb\u30fc\u30eb\u3084\u5165\u8377\u3001\u6d88\u8017\u54c1\u306e\u88dc\u5145\u6642\u671f\u306a\u3069\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u91cd\u8981\u306a\u6848\u5185\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002CRM\u306b\u84c4\u7a4d\u3057\u305f\u8cfc\u8cb7\u5c65\u6b74\u3084\u4f1a\u54e1\u60c5\u5831\u3068\u9023\u643a\u3057\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3084\u8cfc\u5165\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u914d\u4fe1\u5185\u5bb9\u3092\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u4e00\u6589\u914d\u4fe1\u3088\u308a\u3082\u9867\u5ba2\u306b\u5408\u3063\u305f\u6848\u5185\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9023\u643a\u74b0\u5883\u3092\u6574\u3048\u308c\u3070\u3001\u8cfc\u8cb7\u5c65\u6b74\u306b\u5fdc\u3058\u3066\u914d\u4fe1\u5185\u5bb9\u3092\u5206\u3051\u3001\u30af\u30fc\u30dd\u30f3\u5229\u7528\u306a\u3069\u306e\u53cd\u5fdc\u3092<a href=\"https:\/\/www.salesforce.com\/jp\/crm\/what-is-customer-information\/\">\u9867\u5ba2\u60c5\u5831<\/a>\u306b\u3072\u3082\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002\u914d\u4fe1\u983b\u5ea6\u306f\u3001\u53cd\u5fdc\u3092\u898b\u306a\u304c\u3089\u8abf\u6574\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u90f5\u9001DM\u30fb\u540c\u68b1\u7269\u306e\u6d3b\u7528<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u90f5\u9001DM\u306f\u3001\u30e1\u30fc\u30eb\u3084Web\u5e83\u544a\u3078\u306e\u53cd\u5fdc\u304c\u5c11\u306a\u3044\u9867\u5ba2\u3078\u306e\u518d\u6848\u5185\u3084\u3001\u512a\u826f\u9867\u5ba2\u3078\u306e\u9650\u5b9a\u6848\u5185\u306a\u3069\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002CRM\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u6700\u7d42\u8cfc\u5165\u65e5\u3092\u57fa\u306b\u5bfe\u8c61\u3092\u7d5e\u308a\u3001\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u5408\u3063\u305f\u5185\u5bb9\u3092\u9001\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/lead-generation-guide\/what-is-dormant-customer\/\">\u4f11\u7720\u9867\u5ba2<\/a>\u3068\u306e\u63a5\u70b9\u306e\u56de\u5fa9\u3084\u518d\u8cfc\u5165\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5546\u54c1\u3078\u306e\u540c\u68b1\u7269\u306f\u3001\u4f7f\u3044\u65b9\u306e\u8aac\u660e\u3001\u95a2\u9023\u5546\u54c1\u306e\u63d0\u6848\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u4f1a\u54e1\u767b\u9332\u306e\u6848\u5185\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002DM\u306e\u9001\u4ed8\u5f8c\u3084\u5546\u54c1\u306e\u5230\u7740\u5f8c\u306b\u751f\u3058\u305f\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u306a\u3069\u3092CRM\u3078\u8a18\u9332\u3057\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Web\u5e83\u544a\u914d\u4fe1\u30fb\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Web\u5e83\u544a\u914d\u4fe1\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084SNS\u306a\u3069\u306e\u5e83\u544a\u67a0\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6848\u5185\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002\u306a\u304b\u3067\u3082\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u5a92\u4f53\u306e\u60c5\u5831\u3092\u7167\u5408\u3057\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u306b\u914d\u4fe1\u3059\u308b\u624b\u6cd5\u3092\u6307\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30e1\u30fc\u30eb\u3078\u306e\u53cd\u5fdc\u304c\u9014\u7d76\u3048\u305f\u9867\u5ba2\u306b\u3001SNS\u5e83\u544a\u3067\u65b0\u6a5f\u80fd\u3092\u6848\u5185\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u30bb\u30df\u30ca\u30fc\u306e\u958b\u50ac<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bb\u30df\u30ca\u30fc\u3092\u4f01\u753b\u3059\u308b\u969b\u306f\u3001CRM\u306b\u767b\u9332\u3055\u308c\u305f\u696d\u7a2e\u3084\u5f79\u8077\u3001\u5546\u8ac7\u5c65\u6b74\u3092\u57fa\u306b\u3001\u5bfe\u8c61\u9867\u5ba2\u306e\u8ab2\u984c\u306b\u5408\u3063\u305f\u30c6\u30fc\u30de\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u958b\u50ac\u5f8c\u306f\u51fa\u6b20\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54\u3092CRM\u306b\u96c6\u7d04\u3057\u3001\u95a2\u5fc3\u5ea6\u306b\u5fdc\u3058\u3066\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u500b\u5225\u306b\u9023\u7d61\u3059\u308b\u304b\u8cc7\u6599\u63d0\u4f9b\u3092\u7d9a\u3051\u308b\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3067\u306f\u3001\u8cfc\u5165\u5f8c\u3084\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u5f8c\u306b\u3001\u6e80\u8db3\u5ea6\u3084\u6539\u5584\u70b9\u3092\u5c0b\u306d\u3066\u9867\u5ba2\u306e\u58f0\uff08VoC\uff09\u3092\u96c6\u3081\u307e\u3059\u3002\u5b9f\u65bd\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u8cfc\u5165\u5f8c\u3084\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u5f8c\u3001\u56de\u7b54\u624b\u6bb5\u306f\u30e1\u30fc\u30eb\u3084Web\u30d5\u30a9\u30fc\u30e0\u3001\u30a2\u30d7\u30ea\u306a\u3069\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56de\u7b54\u3092\u9867\u5ba2\u30ec\u30b3\u30fc\u30c9\u306b\u3072\u3082\u4ed8\u3051\u308c\u3070\u3001\u8cfc\u8cb7\u5c65\u6b74\u3068\u5408\u308f\u305b\u305f\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002\u4e0d\u6e80\u306e\u58f0\u306b\u306f\u901f\u3084\u304b\u306b\u5bfe\u5fdc\u3057\u3001\u9ad8\u8a55\u4fa1\u306e\u9867\u5ba2\u306b\u306f\u610f\u5411\u3092\u78ba\u8a8d\u3057\u305f\u3046\u3048\u3067\u3001\u4e8b\u4f8b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u4f9d\u983c\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306ekpi\u8a2d\u8a08-ltv-\u30ea\u30d4\u30fc\u30c8\u7387-\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\" class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\uff5cLTV\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u30fb\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u3001\u65bd\u7b56\u306e\u6539\u5584\u3092\u7d99\u7d9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u9069\u5207\u306aKPI\u8a2d\u8a08\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u7528\u3044\u308b\u4ee3\u8868\u7684\u306aKPI\u4e00\u89a7<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th><strong>\u6307\u6a19\u540d<\/strong><\/th><th><strong>\u4e3b\u306a\u76ee\u7684<\/strong><\/th><th><strong>\u8a08\u7b97\u5f0f\u306e\u5b9a\u7fa9\u4f8b<\/strong><\/th><th><strong>\u4e3b\u306b\u898b\u308b\u65bd\u7b56<\/strong><\/th><\/tr><\/thead><tbody><tr><td>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/td><td>\u9867\u5ba21\u793e\uff0f1\u4eba\u304b\u3089\u53d6\u5f15\u671f\u9593\u5168\u4f53\u3067\u5f97\u3089\u308c\u308b\u58f2\u4e0a\u9ad8\u306e\u7c21\u6613\u63a8\u8a08<\/td><td>\u7c21\u6613\u30fb\u58f2\u4e0a\u30d9\u30fc\u30b9\uff1a\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u5e74\u9593\u8cfc\u5165\u56de\u6570 \u00d7 \u5e73\u5747\u7d99\u7d9a\u5e74\u6570<\/td><td>\u5168\u793e\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3001\u512a\u826f\u9867\u5ba2\u80b2\u6210<\/td><\/tr><tr><td>\u30ea\u30d4\u30fc\u30c8\u7387\uff082\u56de\u76ee\u8cfc\u5165\u7387\uff09<\/td><td>\u521d\u56de\u8cfc\u5165\u8005\u306e\u518d\u8cfc\u5165\u5272\u5408<\/td><td>\uff08\u8a2d\u5b9a\u671f\u9593\u5185\u306b2\u56de\u76ee\u3092\u8cfc\u5165\u3057\u305f\u4eba\u6570 \u00f7 \u521d\u56de\u8cfc\u5165\u9867\u5ba2\u7fa4\u306e\u4eba\u6570\uff09\u00d7100<\/td><td>\u521d\u56de\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u3001\u540c\u68b1\u6848\u5185<\/td><\/tr><tr><td>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09<\/td><td>\u5951\u7d04\u578b\u30d3\u30b8\u30cd\u30b9\u306e\u96e2\u8131\u5272\u5408<\/td><td>\uff08\u671f\u9996\u9867\u5ba2\u306e\u3046\u3061\u5f53\u8a72\u671f\u9593\u306b\u89e3\u7d04\u3057\u305f\u9867\u5ba2\u6570 \u00f7 \u671f\u9996\u9867\u5ba2\u6570\uff09\u00d7100<\/td><td>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u5229\u7528\u652f\u63f4<\/td><\/tr><tr><td>NPS\uff08\u63a8\u5968\u610f\u5411\u5ea6\uff09<\/td><td>\u4ed6\u8005\u3078\u306e\u63a8\u5968\u610f\u5411<\/td><td>9\u301c10\u70b9\u306e\u63a8\u5968\u8005\u5272\u5408\uff08%\uff09\u2212 0\u301c6\u70b9\u306e\u6279\u5224\u8005\u5272\u5408\uff08%\uff09<\/td><td>\u88fd\u54c1\u6539\u5584\u3001\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8868\u306eKPI\u3092\u7528\u3044\u308b\u969b\u306f\u3001\u5bfe\u8c61\u9867\u5ba2\u3068\u6e2c\u5b9a\u671f\u9593\u3092\u305d\u308d\u3048\u307e\u3057\u3087\u3046\u3002\u6761\u4ef6\u3092\u305d\u308d\u3048\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u524d\u5f8c\u306e\u6570\u5024\u3092\u6b63\u3057\u304f\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306f\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3001\u5e74\u9593\u8cfc\u5165\u56de\u6570\u3001\u5e73\u5747\u7d99\u7d9a\u5e74\u6570\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u58f2\u4e0a\u9ad8\u30d9\u30fc\u30b9\u306e\u63a8\u8a08\u5024\u3067\u3059\u3002\u5229\u76ca\u30d9\u30fc\u30b9\u3067\u306f\u7c97\u5229\u7387\u3082\u52a0\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u3001\u540c\u6642\u671f\u306e\u521d\u56de\u8cfc\u5165\u8005\u3092\u6bcd\u96c6\u56e3\u3068\u3057\u3066\u8a08\u6e2c\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001100\u4eba\u306e\u3046\u306190\u65e5\u4ee5\u5185\u306b30\u4eba\u304c\u518d\u8cfc\u5165\u3057\u305f\u5834\u5408\u306f30%\u3067\u3059\u3002\u5168\u8cfc\u5165\u8005\u306b\u5360\u3081\u308b\u518d\u8cfc\u5165\u8005\u306e\u5272\u5408\u3092\u793a\u3059\u30ea\u30d4\u30fc\u30bf\u30fc\u6bd4\u7387\u3068\u306f\u3001\u8a08\u7b97\u5bfe\u8c61\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u306f\u671f\u9996\u9867\u5ba2\u6570\u3092\u57fa\u6e96\u306b\u7b97\u51fa\u3057\u307e\u3059\u3002\u90fd\u5ea6\u8cfc\u5165\u578bEC\u3067\u4e00\u5b9a\u671f\u9593\u8cfc\u5165\u304c\u306a\u3044\u72b6\u614b\u306f\u89e3\u7d04\u3067\u306f\u306a\u3044\u305f\u3081\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/lead-generation-guide\/what-is-dormant-customer\/\">\u4f11\u7720\u9867\u5ba2<\/a>\u3068\u3057\u3066\u7ba1\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NPS\uff08\u63a8\u5968\u610f\u5411\u5ea6\uff09\u306f\u3001\u4ed6\u8005\u3078\u306e\u63a8\u5968\u610f\u5411\u30920\uff5e10\u70b9\u3067\u5c0b\u306d\u308b\u6307\u6a19\u3067\u3059\u3002\u63a8\u5968\u8005\u306e\u5272\u5408\u304b\u3089\u6279\u5224\u8005\u306e\u5272\u5408\u3092\u5dee\u3057\u5f15\u304d\u3001\uff0d100\uff5e100\u30dd\u30a4\u30f3\u30c8\u3067\u8868\u3057\u307e\u3059\u3002\u518d\u8cfc\u5165\u7387\u3084\u58f2\u4e0a\u3092\u76f4\u63a5\u793a\u3059\u6307\u6a19\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u307b\u304b\u306eKPI\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u5bfe\u5fdc\u3084\u7d44\u7e54\u3065\u304f\u308a\u306b\u53d6\u308a\u7d44\u3093\u3060\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u30023\u793e\u3068\u3082\u3001\u307e\u305aCRM\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6574\u3048\u3001\u305d\u306e\u57fa\u76e4\u306e\u4e0a\u3067AI\u306e\u6d3b\u7528\u3078\u3068\u5e83\u3052\u305f\u70b9\u306b\u3054\u6ce8\u76ee\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u682a\u5f0f\u4f1a\u793eREFLAME<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a1\u7528\u652f\u63f4\u3092\u884c\u3046\u682a\u5f0f\u4f1a\u793eREFLAME\u306f\u3001\u6c42\u8077\u8005\u3068\u63a1\u7528\u4f01\u696d\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u7cbe\u5ea6\u3068\u3001\u6c42\u4eba\u691c\u7d22\u5de5\u6570\u306e\u6539\u5584\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u793e\u306fCRM\u3092\u57fa\u76e4\u3068\u3057\u3001\u4f01\u696d\u3068\u6c42\u8077\u8005\u306e\u60c5\u5831\u3092\u5b9a\u91cf\u30fb\u5b9a\u6027\u306e5\u6bb5\u968e\u3067\u69cb\u9020\u5316\u3057\u3066\u4e00\u5143\u7ba1\u7406\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u4e0a\u3067<a href=\"https:\/\/www.salesforce.com\/jp\/data\/\">Data 360<\/a>\u3068<a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/\">Agentforce<\/a>\u3092\u6d3b\u7528\u3057\u305fAI\u30de\u30c3\u30c1\u30f3\u30b0\u3068\u9762\u8ac7\u652f\u63f4\u306e\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3002\u3053\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001\u6c42\u4eba\u691c\u7d22\u5de5\u6570\u309267%\u524a\u6e1b\u3057\u3001\u9762\u8ac7\u6c7a\u5b9a\u7387\u306f\u5f93\u6765\u306e10%\u304b\u3089\u6700\u592720%\u306b\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5c0e\u5165\u4e8b\u4f8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/customer-stories\/reflame\/\">AI\u3068\u4eba\u304c\u5354\u50cd\u3059\u308b\u63a1\u7528\u652f\u63f4\u3078 \u30fc \u9762\u8ac7\u6c7a\u5b9a\u738710%\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u305f\u3001\u682a\u5f0f\u4f1a\u793eREFLAME\u306e\u4eba\u6750\u30de\u30c3\u30c1\u30f3\u30b0\u306e\u9032\u5316<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u682a\u5f0f\u4f1a\u793eTAPP<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cc7\u7523\u904b\u7528\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u624b\u639b\u3051\u308b\u682a\u5f0f\u4f1a\u793eTAPP\u3067\u306f\u3001\u96c6\u5ba2\u3092\u76ee\u7684\u3068\u3057\u305f\u30de\u30cd\u30fc\u30bb\u30df\u30ca\u30fc\u306e\u898f\u6a21\u62e1\u5927\u306b\u4f34\u3044\u3001\u53c2\u52a0\u8005\u304b\u3089\u306e\u65e5\u7a0b\u5909\u66f4\u3084\u30ad\u30e3\u30f3\u30bb\u30eb\u306b\u95a2\u3059\u308b\u554f\u3044\u5408\u308f\u305b\u304c\u6025\u5897\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u793e\u306f\u904e\u53bb3\u5e74\u9593\u3067\u84c4\u7a4d\u3057\u305fCRM\u306e\u9867\u5ba2\u60c5\u5831\u3084\u4e88\u7d04\u5c65\u6b74\u3068<a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/\">Agentforce<\/a>\u3092\u9023\u643a\u3055\u305b\u3001AI\u304c\u81ea\u52d5\u3067\u65e5\u7a0b\u8abf\u6574\u3084\u30ad\u30e3\u30f3\u30bb\u30eb\u51e6\u7406\u3092\u884c\u3046\u4f53\u5236\u3092\u69cb\u7bc9\u3002\u3053\u306e\u65bd\u7b56\u306b\u3088\u308a\u3001\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u3059\u308bAI\u89e3\u6c7a\u7387\u306f90.3%\u306b\u9054\u3057\u3001\u96e2\u8131\u3057\u304b\u3051\u3066\u3044\u305f\u30ea\u30fc\u30c9\u3092\u6708\u959360\u4ef6\u5fa9\u65e7\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5c0e\u5165\u4e8b\u4f8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/customer-stories\/tapp\/\">\u30ea\u30fc\u30c9\u306f\u5897\u3048\u7d9a\u3051\u308b\u3002\u3057\u304b\u3057\u3001\u4eba\u306f\u5897\u3084\u305b\u306a\u3044\u3002 TAPP\u304cAgentforce\u3067\u5b9f\u73fe\u3057\u305f\u300c\u9867\u5ba2\u5bfe\u5fdc\u304c\u6b62\u307e\u3089\u306a\u3044\u4ed5\u7d44\u307f\u300d<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u682a\u5f0f\u4f1a\u793e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30dd\u30b9\u30c8<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7dcf\u5408\u5370\u5237\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u652f\u63f4\u3092\u884c\u3046\u682a\u5f0f\u4f1a\u793e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30dd\u30b9\u30c8\u3067\u306f\u3001\u9867\u5ba2\u30e9\u30f3\u30af\u306b\u5fdc\u3058\u305f\u5bfe\u5fdc\u65b9\u91dd\u304c\u5b9a\u307e\u3063\u3066\u304a\u3089\u305a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u5c0f\u898f\u6a21\u6848\u4ef6\u306e\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u306b\u8ffd\u308f\u308c\u3066\u4e0a\u4f4d\u9867\u5ba2\u3078\u306e\u63d0\u6848\u306b\u5341\u5206\u306a\u6642\u9593\u3092\u5272\u3051\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u793e\u306fCRM\u3067\u5168\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u5168\u4f53\u306e\u7d042\u5272\u3092\u5360\u3081\u308bE\u30e9\u30f3\u30af\u9867\u5ba2\u3078\u306e\u5bfe\u5fdc\u3092\u3001\u7d4c\u7406\u3084\u7dcf\u52d9\u3001\u751f\u7523\u7ba1\u7406\u306e\u30b9\u30bf\u30c3\u30d5\u304c\u62c5\u3046\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3078\u79fb\u7ba1\u3002<a href=\"https:\/\/www.salesforce.com\/jp\/service\/cloud\/\">Service Cloud<\/a>\u3068<a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/\">Agentforce<\/a>\u3092\u6d3b\u7528\u3057\u3066\u53d6\u5f15\u5c65\u6b74\u3092\u5171\u6709\u3059\u308b\u4f53\u5236\u3092\u6574\u3048\u307e\u3057\u305f\u3002\u55b6\u696d\u62c5\u5f53\u8005\u306f\u4e0a\u4f4d\u9867\u5ba2\u3078\u306e\u63d0\u6848\u306b\u6ce8\u529b\u3057\u3001\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u90e8\u9580\u306e\u58f2\u4e0a\u76ee\u6a19\u9054\u6210\u7387\u306f336%\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u5c0e\u5165\u4e8b\u4f8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/customer-stories\/u-post\/\">\u300cSalesforce\u306f\u3001\u5bb6\u65cf\u3067\u3059\u3002\u300d\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30dd\u30b9\u30c8\u304c\u8a9e\u308b\u3001\u55b6\u696d\u7d44\u7e54\u6539\u9769\u3078\u306e\u9053<\/a>\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u306b\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092AI\u3067\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u52d5\u753b\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9867\u5ba2\u5bfe\u5fdc\u3084\u696d\u52d9\u3092\u652f\u63f4\u3059\u308b\u81ea\u5f8b\u578bAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300cAgentforce\u300d\u306e\u7279\u5fb4\u3068\u6d3b\u7528\u306e\u8003\u3048\u65b9\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3\u5206\u3067\u308f\u304b\u308b Agentforce\uff08\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30d5\u30a9\u30fc\u30b9\uff09\u3068\u306f\uff1f\uff5cSalesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AW0hudR7MJw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-\u4e2d\u5c0f\u4f01\u696d\u304ccrm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u6642\u306e\u73fe\u5b9f\u7684\u306a\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\" class=\"wp-block-heading\"><strong>\u4e2d\u5c0f\u4f01\u696d\u304cCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u6642\u306e\u73fe\u5b9f\u7684\u306a\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u5c0f\u4f01\u696d\u304cCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u969b\u306f\u3001\u5c0f\u3055\u306a\u7bc4\u56f2\u3067\u904b\u7528\u3092\u5b9a\u7740\u3055\u305b\u3001\u5206\u6790\u3068\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u81ea\u52d5\u5316\u306e\u9806\u306b\u5e83\u3052\u307e\u3059\u3002\u540c\u610f\u53d6\u5f97\u3084\u30c7\u30fc\u30bf\u6574\u5099\u3001\u65bd\u7b56\u306e\u5b9f\u884c\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u3001\u6b21\u306e\u6bb5\u968e\u3078\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30d5\u30a7\u30fc\u30ba1\uff08\u6700\u521d\u306e3\u304b\u6708\uff09\uff1a\u5c0f\u3055\u304f\u59cb\u3081\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8907\u6570\u306e\u65bd\u7b56\u306b\u624b\u3092\u5e83\u3052\u305a\u3001\u300c2\u56de\u76ee\u8cfc\u5165\u7387\u306e\u6539\u5584\u300d\u306a\u3069\u660e\u78ba\u306a\u76ee\u7684\u30921\u3064\u306b\u5b9a\u3081\u3001\u5bfe\u8c61\u3068\u3059\u308b\u9867\u5ba2\u5c64\u3082\u300c\u76f4\u8fd1\u306e\u65b0\u898f\u8cfc\u5165\u8005\u300d\u306a\u3069\u306b\u9650\u5b9a\u3057\u3066\u59cb\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5834\u304c\u7121\u7406\u306a\u304f\u7d9a\u3051\u3089\u308c\u308b\u3088\u3046\u5165\u529b\u9805\u76ee\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u91cd\u8907\u3092\u907f\u3051\u308b<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-duplicate-data-integration\/\">\u540d\u5bc4\u305b<\/a>\u306e\u57fa\u6e96\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u60c5\u5831\u306e\u5165\u529b\u62c5\u5f53\u8005\u3084\u66f4\u65b0\u983b\u5ea6\u3092\u5b9a\u3081\u3001\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u4f53\u5236\u304c\u3067\u304d\u305f\u6bb5\u968e\u3067\u3001\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u306a\u3069\u5358\u4e00\u306e\u65bd\u7b56\u3092\u958b\u59cb\u3057\u3066\u904b\u7528\u306e\u6d41\u308c\u3092\u3064\u304b\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30d5\u30a7\u30fc\u30ba2\uff083\uff5e6\u304b\u6708\uff09\uff1a\u5206\u6790\u3068\u518d\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u4e00\u306e\u9867\u5ba2\u7fa4\u3092\u5bfe\u8c61\u306bKPI\u306e\u6570\u5024\u3092\u8ffd\u8de1\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3084\u5c5e\u6027\u3092\u6301\u3064\u9867\u5ba2\u304c2\u56de\u76ee\u306e\u8cfc\u5165\u306b\u81f3\u3063\u305f\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d50\u679c\u306b\u5fdc\u3058\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u914d\u4fe1\u983b\u5ea6\u3092\u8abf\u6574\u3057\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/lead-generation-guide\/what-is-dormant-customer\/\">\u4f11\u7720\u9867\u5ba2<\/a>\u3078\u306e\u518d\u6848\u5185\u306a\u3069\u3078\u65bd\u7b56\u3092\u5e83\u3052\u307e\u3057\u3087\u3046\u3002\u53cd\u5fdc\u304c\u306a\u3044\u76f8\u624b\u306e\u914d\u4fe1\u505c\u6b62\u6761\u4ef6\u3082\u6574\u3048\u3001\u904b\u7528\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30d5\u30a7\u30fc\u30ba3\uff08\u534a\u5e74\uff5e1\u5e74\uff09\uff1a\u81ea\u52d5\u5316\u3068\u9023\u643a\u62e1\u5927<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u958b\u59cb\u304b\u3089\u534a\u5e74\uff5e1\u5e74\u3092\u76ee\u5b89\u306b\u3001\u5b9a\u7740\u3057\u305f\u904b\u7528\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u3001\u4ed6\u30b7\u30b9\u30c6\u30e0\u3084\u4ed6\u90e8\u9580\u3068\u306e\u9023\u643a\u3092\u5e83\u3052\u3066\u3044\u304d\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u30ea\u30b9\u30c8\u62bd\u51fa\u4f5c\u696d\u306e\u81ea\u52d5\u5316\u3084\u3001\u7279\u5b9a\u306e\u884c\u52d5\u3092\u691c\u77e5\u3057\u305f\u969b\u306e\u901a\u77e5\u8a2d\u5b9a\u306a\u3069\u3092\u5c0e\u5165\u3057\u3001\u696d\u52d9\u52b9\u7387\u5316\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u696d\u52d9\u81ea\u52d5\u5316\u3084\u8907\u96d1\u306a\u9023\u643a\u306f\u3001\u5165\u529b\u3068\u65bd\u7b56\u306e\u5b9f\u884c\u304c\u73fe\u5834\u306b\u5b9a\u7740\u3057\u3066\u304b\u3089\u5e83\u3052\u308b\u3068\u7121\u7406\u306a\u304f\u904b\u7528\u3067\u304d\u307e\u3059\u3002\u7d44\u7e54\u898f\u6a21\u3084IT\u7fd2\u719f\u5ea6\u306b\u5408\u308f\u305b\u3066\u3001\u6bb5\u968e\u7684\u306b\u7bc4\u56f2\u3092\u5e83\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089salesforce\u304c\u304a\u3059\u3059\u3081\" class=\"wp-block-heading\"><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089Salesforce\u304c\u304a\u3059\u3059\u3081<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0e399b9399&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0e399b9399\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img08.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25114\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img08.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img08.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img08.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/07\/jp-how-to-use-crm-marketing-img08.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3084\u8cfc\u8cb7\u30fb\u5bfe\u5fdc\u5c65\u6b74\u3092\u4e00\u5143\u5316\u3057\u3001\u55b6\u696d\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u306e\u72b6\u614b\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3001\u305d\u306e\u53cd\u5fdc\u3092\u6b21\u306e\u5bfe\u5fdc\u3078\u751f\u304b\u3059\u4ed5\u7d44\u307f\u3082\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce\u3067\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/crm\/importance-of-custmer-relationship-management\/\">\u9867\u5ba2\u7ba1\u7406<\/a>\u306b\u52a0\u3048\u3066\u3001\u55b6\u696d\u6d3b\u52d5\u3084\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-email-marketing\/\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u540c\u3058\u57fa\u76e4\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u90e8\u9580\u3084\u30c4\u30fc\u30eb\u3054\u3068\u306b\u9867\u5ba2\u60c5\u5831\u304c\u5206\u6563\u3059\u308b\u306e\u3092\u9632\u304e\u3001\u65bd\u7b56\u306e\u5b9f\u884c\u7d50\u679c\u3092\u9867\u5ba2\u5358\u4f4d\u3067\u84c4\u7a4d\u3067\u304d\u308b\u70b9\u304c\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u9069\u3057\u3066\u3044\u308b\u7406\u7531\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce\u3067\u306f\u3001\u5c11\u4eba\u6570\u3067\u306e\u9867\u5ba2\u7ba1\u7406\u304b\u3089\u672c\u683c\u7684\u306a\u696d\u52d9\u7ba1\u7406\u307e\u3067\u3001\u6bb5\u968e\u306b\u5408\u308f\u305b\u3066\u9078\u629e\u3067\u304d\u308b\u30a8\u30c7\u30a3\u30b7\u30e7\u30f3\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a7\u30fc\u30ba1\u306e\u3088\u3046\u306b\u3001\u5c0f\u898f\u6a21\u306b\u9867\u5ba2\u60c5\u5831\u306e\u84c4\u7a4d\u3068\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u59cb\u3081\u308b\u5834\u5408\u306f<a href=\"https:\/\/www.salesforce.com\/jp\/crm\/free-crm\/sign-up-v2\/?d=blog-body-cta-text1\" target=\"_blank\" rel=\"noreferrer noopener\">Free Suite<\/a>\uff082\u30e6\u30fc\u30b6\u30fc\u307e\u3067\u7121\u6599\uff09\u3001\u55b6\u696d\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u307e\u3068\u3081\u3066\u904b\u7528\u3059\u308b\u306a\u3069\u65bd\u7b56\u3092\u5e83\u3052\u308b\u30d5\u30a7\u30fc\u30ba2\u3067\u306f<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/free-trial\/starter-suite-email-campaign\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a>\uff08\u6708\u984d3,000\u5186\/\u30e6\u30fc\u30b6\u30fc\uff09\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30a7\u30fc\u30ba3\u306e\u81ea\u52d5\u5316\u3068\u9023\u643a\u62e1\u5927\u30fb\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u5fc5\u8981\u306a\u6bb5\u968e\u3067\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/free-trial\/prosuite\/?d=blog-body-cta-text3\" target=\"_blank\" rel=\"noreferrer noopener\">Pro Suite<\/a>\uff08\u6708\u984d12,000\u5186\/\u30e6\u30fc\u30b6\u30fc\uff09\u3082\u9078\u629e\u80a2\u306e1\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"layout-sixteen wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Starter Suite\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u307e\u308b\u3054\u3068\u524d\u306b\u9032\u3081\u3088\u3046<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u55b6\u696d\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u3067\u3002AI\u642d\u8f09\u306eCRM\u3067\u3001\u9867\u5ba2\u7ba1\u7406\u3092\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/small-business\/free-trial\/starter-suite-email-campaign\/?d=blog-body-cta-banner2\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u306f\u3058\u3081\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-sixteen.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration-left\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-left-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-sixteen.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 id=\"h-crm\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\" class=\"wp-block-heading\"><strong><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/strong><\/strong><\/h2>\n\n\n<div class=\"accordion-v2 \">\n\t\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong><strong><strong><strong>Q. CRM\u3068MA\u306f\u3069\u3061\u3089\u3092\u5148\u306b\u5c0e\u5165\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong><\/strong><\/strong><\/strong><\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u60c5\u5831\u304c\u793e\u5185\u306b\u5206\u6563\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u5148\u306bCRM\u3092\u5c0e\u5165\u3057\u3066\u60c5\u5831\u57fa\u76e4\u3092\u6574\u3048\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002\u3059\u3067\u306b\u7ba1\u7406\u57fa\u76e4\u304c\u3042\u308a\u3001\u5b9a\u671f\u30d5\u30a9\u30ed\u30fc\u3084\u30b7\u30ca\u30ea\u30aa\u914d\u4fe1\u306e\u624b\u4f5c\u696d\u304c\u8ab2\u984c\u3067\u3042\u308c\u3070\u3001MA\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002\u4e21\u65b9\u306e\u6a5f\u80fd\u3092\u5099\u3048\u308b\u88fd\u54c1\u3082\u3042\u308b\u305f\u3081\u3001\u60c5\u5831\u7ba1\u7406\u3068\u914d\u4fe1\u696d\u52d9\u306e\u3069\u3061\u3089\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u304b\u3067\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong><strong><strong><strong>Q. 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class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/smb-email-nurture-journeys\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/01\/Email-Marketing-For-SMBs.jpg\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t6 Email Marketing Campaigns Every Small Business Needs\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/marketing\/digital-marketing-smb-guide\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/ja-jp\/wp-content\/uploads\/sites\/13\/2026\/06\/digital-marketing-smb-guide.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t\u4e2d\u5c0f\u4f01\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u59cb\u3081\u65b9\u30fb\u65bd\u7b56\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u30102026\u5e74\u7248\u3011 | \u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/lead-management\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/en-us\/wp-content\/uploads\/sites\/4\/2023\/06\/ogimage-smb-pdp-starter.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30fb\u30ea\u30fc\u30c9\u7ba1\u7406\u3067\u55b6\u696d\u3092\u52b9\u7387\u5316\uff5cSalesforce Starter Suite | 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