{"id":25487,"date":"2025-08-20T08:50:08","date_gmt":"2025-08-19T23:50:08","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=25487"},"modified":"2025-08-20T08:50:09","modified_gmt":"2025-08-19T23:50:09","slug":"jp-what-are-the-three-models-for-d2c-success","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-are-the-three-models-for-d2c-success\/","title":{"rendered":"\u3010\u5c02\u9580\u5bb6\u89e3\u8aac\u3011D2C\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306e3\u3064\u306e\u30e2\u30c7\u30eb\u3068\u306f"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>\u76ee\u6b21<\/h3><ul><li><a href=\"#h-\u7af6\u4e89\u529b\u306e\u6e90\u6cc9\u306f-\u500b\u5ba2-\u3068\u306e\u95a2\u4fc2\" data-level=\"2\">\u7af6\u4e89\u529b\u306e\u6e90\u6cc9\u306f\u300c\u500b\u5ba2\u300d\u3068\u306e\u95a2\u4fc2<\/a><\/li><li><a href=\"#h-ai\u304cd2c\u306e\u672c\u8cea\u7684\u306a-\u500b\u5ba2\u6226\u7565-\u3092\u652f\u3048\u308b\" data-level=\"2\">AI\u304cD2C\u306e\u672c\u8cea\u7684\u306a\u300c\u500b\u5ba2\u6226\u7565\u300d\u3092\u652f\u3048\u308b<\/a><\/li><li><a href=\"#h-d2c\u30e2\u30c7\u30eb\u306e\u8a2d\u8a08-3\u3064\u306e\u30e2\u30c7\u30eb\u304b\u3089\u6700\u9069\u89e3\u3092\u63a2\u308b\" data-level=\"2\">D2C\u30e2\u30c7\u30eb\u306e\u8a2d\u8a08\u2500\u25003\u3064\u306e\u30e2\u30c7\u30eb\u304b\u3089\u6700\u9069\u89e3\u3092\u63a2\u308b<\/a><\/li><li><a href=\"#h-\u6210\u529f\u306e\u30ab\u30ae\u306f-\u9867\u5ba2\u8d77\u70b9\u3067\u52d5\u3051\u308b\u7d44\u7e54\u3068ai\u30a4\u30f3\u30d5\u30e9\" data-level=\"2\">\u6210\u529f\u306e\u30ab\u30ae\u306f\u300c\u9867\u5ba2\u8d77\u70b9\u3067\u52d5\u3051\u308b\u7d44\u7e54\u3068AI\u30a4\u30f3\u30d5\u30e9\u300d<\/a><\/li><\/ul><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u7af6\u4e89\u529b\u306e\u6e90\u6cc9\u306f-\u500b\u5ba2-\u3068\u306e\u95a2\u4fc2\"><strong>\u7af6\u4e89\u529b\u306e\u6e90\u6cc9\u306f\u300c\u500b\u5ba2\u300d\u3068\u306e\u95a2\u4fc2<\/strong><\/h2>\n\n\n\n<p>\u751f\u6210AI\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baAI\u3001AI\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u2026\u2026\u3002<br>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u3053\u3046\u3057\u305fAI\u306e\u9032\u5316\u306b\u3088\u3063\u3066\u3001\u5927\u304d\u306a\u8ee2\u63db\u671f\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002<br><br>SNS\u306e\u666e\u53ca\u306a\u3069\u306b\u3088\u308b\u300c\u60c5\u5831\u7206\u767a\u300d\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u529b\u306f<a href=\"https:\/\/www.alisbh.com\/blog\/average-human-attention-span-statistics-and-facts\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e73\u57478\u79d2<\/a>\u307e\u3067\u4f4e\u4e0b(Alis Behavioral Health \u8abf\u3079)\u3002\u65e7\u6765\u306e\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u201c\u300c\u5c4a\u304b\u306a\u3044\u300d\u300c\u97ff\u304b\u306a\u3044\u300d\u300c\u7d9a\u304b\u306a\u3044\u300d\u3068\u3044\u3046\u73fe\u5b9f\u304c\u3001\u3042\u3089\u3086\u308b\u696d\u7a2e\u3067\u9855\u5728\u5316\u3057\u3066\u3044\u307e\u3059\u3002<br><br>\u6d88\u8cbb\u8005\u4e00\u4eba\u3072\u3068\u308a\u306e\u884c\u52d5\u3084\u611f\u60c5\u306b\u5fdc\u3058\u305f\u4f53\u9a13\u3092\u5275\u51fa\u3057\u305fAI\u306f\u3001\u7279\u5225\u306a\u30c4\u30fc\u30eb\u3067\u306f\u306a\u304fD2C\uff08Direct to Consumer\uff09\u6226\u7565\u306b\u304a\u3051\u308b\u300c\u6a19\u6e96\u88c5\u5099\u300d\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<br>\u3053\u306e\u5e02\u5834\u74b0\u5883\u3067\u91cd\u8981\u306a\u306e\u306f\u300c\u8ab0\u306b\u300d\u300c\u4f55\u3092\u300d\u300c\u3069\u3046\u5c4a\u3051\u308b\u304b\u300d\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u57fa\u76e4\u3002\u305d\u308c\u3053\u305d\u304cD2C\u30e2\u30c7\u30eb\u306e\u6210\u529f\u306e\u6210\u5426\u3092\u308f\u3051\u308b\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai\u304cd2c\u306e\u672c\u8cea\u7684\u306a-\u500b\u5ba2\u6226\u7565-\u3092\u652f\u3048\u308b\"><strong>AI\u304cD2C\u306e\u672c\u8cea\u7684\u306a\u300c\u500b\u5ba2\u6226\u7565\u300d\u3092\u652f\u3048\u308b<\/strong><\/h2>\n\n\n\n<p>\u8fd1\u5e74\u3001\u4e00\u90e8\u306eD2C\u30d6\u30e9\u30f3\u30c9\u306e\u5931\u901f\u304c\u5831\u3058\u3089\u308c\u300cD2C\u306f\u7d42\u308f\u3063\u305f\u300d\u3068\u3044\u3046\u58f0\u3082\u805e\u304b\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6dd8\u6c70\u3055\u308c\u305f\u306e\u306f\u6226\u7565\u306a\u304dD2C\u30d6\u30e9\u30f3\u30c9\u306b\u904e\u304e\u307e\u305b\u3093\u3002<br><br>\u9867\u5ba2\u306e\u58f0\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001AI\u306b\u3088\u3063\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u88fd\u54c1\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u4f53\u9a13\u3092\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3066\u7684\u78ba\u306b\u5c4a\u3051\u308b\u300cOne to One\u306e\u9867\u5ba2\u6226\u7565\u300d\u3092\u5b9f\u884c\u3057\u3066\u3044\u308bD2C\u30d6\u30e9\u30f3\u30c9\u306f\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<br><br>\u305f\u3068\u3048\u3070\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u304c\u63d0\u4f9b\u3059\u308bAI\u6a5f\u80fd<\/a>\u3092\u6d3b\u7528\u3059\u308c\u3070\u9867\u5ba2\u306e\u8cfc\u5165\u50be\u5411\u306b\u57fa\u3065\u304d\u3001\u6700\u9069\u306a\u5546\u54c1\u3092\u81ea\u52d5\u63d0\u6848\u9867\u5ba2\u304c\u597d\u3080\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3001\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u51fa\u3057\u5206\u3051\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u300c\u6b21\u306b\u5fc5\u8981\u306a\u4f53\u9a13\u300d\u3092\u4e88\u6e2c\u3057\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u751f\u6210AI\u3068CRM\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u771f\u306e\u610f\u5473\u3067\u306e\u300c\u500b\u5ba2\u4e3b\u7fa9\u300d\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-d2c\u30e2\u30c7\u30eb\u306e\u8a2d\u8a08-3\u3064\u306e\u30e2\u30c7\u30eb\u304b\u3089\u6700\u9069\u89e3\u3092\u63a2\u308b\"><strong>D2C\u30e2\u30c7\u30eb\u306e\u8a2d\u8a08\u2500\u25003\u3064\u306e\u30e2\u30c7\u30eb\u304b\u3089\u6700\u9069\u89e3\u3092\u63a2\u308b<\/strong><\/h2>\n\n\n\n<p>Salesforce\u3067\u306f\u3001\u300c\u30e1\u30f3\u30bf\u30eb\u30a2\u30d9\u30a4\u30e9\u30d3\u30ea\u30c6\u30a3\u300d\uff08\u8cfc\u5165\u6642\u306b\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u601d\u3044\u51fa\u3057\u3084\u3059\u3044\u304b\uff09\u3068\u300c\u30d5\u30a3\u30b8\u30ab\u30eb\u30a2\u30d9\u30a4\u30e9\u30d3\u30ea\u30c6\u30a3\u300d\uff08\u3069\u3053\u3067\u305d\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u304b\uff09\u3067\u8003\u3048\u3001D2C\u30e2\u30c7\u30eb\u3092\u4e3b\u306b3\u3064\u306b\u5b9a\u7fa9\u30fb\u533a\u5206\u3051\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30e2\u30c7\u30eb1-d2c\u306b\u3088\u308bb2b\u5f37\u5316\u30e2\u30c7\u30eb\"><strong>\u30e2\u30c7\u30eb1\uff1aD2C\u306b\u3088\u308bB2B\u5f37\u5316\u30e2\u30c7\u30eb<\/strong><\/h3>\n\n\n\n<p><strong>\u6226\u7565\u306e\u7279\u9577<\/strong>\uff1a\u5c0f\u58f2\u6d41\u901a\u306a\u3069\u306eB2B\u30c1\u30e3\u30cd\u30eb\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u76f4\u55b6\u30c1\u30e3\u30cd\u30eb\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u901a\u3058\u3066\u76f4\u63a5\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3059\u308b\u3002<br><br><strong>\u9069\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f8b<\/strong>\uff1a\u98f2\u6599\u3084\u65e5\u7528\u54c1\u306a\u3069\u3001SKU\u6570\u304c\u591a\u304f\u5358\u4fa1\u304c\u4f4e\u304f\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u5546\u54c1\u3002<br><br><strong>\u5b9f\u8df5\u4f8b<\/strong>\uff1a\u98f2\u6599\u30e1\u30fc\u30ab\u30fc\u304c\u30a4\u30d9\u30f3\u30c8\u3084\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3001\u30c7\u30b8\u30bf\u30eb\u4f1a\u54e1\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u76f4\u63a5\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6d3b\u52d5\u3092\u5b9f\u884c\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea2b8cfba3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea2b8cfba3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img01_d2594b.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25491\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img01_d2594b.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img01_d2594b.jpg?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img01_d2594b.jpg?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img01_d2594b.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30e2\u30c7\u30eb2-b2b-d2c\u76f8\u4e57\u52b9\u679c\u578b\"><strong>\u30e2\u30c7\u30eb2\uff1aB2B\/D2C\u76f8\u4e57\u52b9\u679c\u578b<\/strong><\/h3>\n\n\n\n<p><strong>\u6226\u7565\u306e\u7279\u9577<\/strong>\uff1aB2B\u3068D2C\u306e\u4e21\u30c1\u30e3\u30cd\u30eb\u3092\u7d71\u5408\u3057\u3001\u76f8\u4e92\u306b\u88dc\u5b8c\u3002\u81ea\u793eEC\u3067\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u5e97\u8217\u3067\u3082\u6d3b\u7528\u3057\u3001\u3088\u308a\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3002<br><br><strong>\u9069\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f8b\uff1a<\/strong>\u5316\u7ca7\u54c1\u3001\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u306a\u3069\u3001\u5546\u54c1\u3068\u4f53\u9a13\u306e\u53cc\u65b9\u304c\u91cd\u8981\u306a\u5546\u54c1\u3002<br><br><strong>\u5b9f\u8df5\u4f8b<\/strong>\uff1a\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u304cD2C\u30c1\u30e3\u30cd\u30eb\u3067\u5f97\u305f\u9867\u5ba2\u60c5\u5831\u3092\u5e97\u8217\u3067\u3082\u5171\u6709\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u63a5\u5ba2\u3092\u5b9f\u73fe\uff08OMO\u5bfe\u5fdc\uff09\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea2b8d09ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea2b8d09ec\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"510\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img02.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25492\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img02.jpg?w=300&amp;h=153 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img02.jpg?w=768&amp;h=392 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img02.jpg?w=150&amp;h=77 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30e2\u30c7\u30eb3-d2c\u7279\u5316\u578b\"><strong>\u30e2\u30c7\u30eb3\uff1aD2C\u7279\u5316\u578b<\/strong><\/h3>\n\n\n\n<p><strong>\u6226\u7565\u306e\u7279\u9577<\/strong>\uff1a\u306f\u3058\u3081\u304b\u3089D2C\u306b\u7279\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3084\u4fa1\u5024\u89b3\u3092\u8ef8\u306b\u3001\u9867\u5ba2\u3068\u306e\u5171\u5275\u95a2\u4fc2\u3092\u69cb\u7bc9\u3002\u5546\u54c1\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u4fa1\u5024\u89b3\u3078\u306e\u5171\u611f\u3092\u91cd\u8996\u3002<br><br><strong><strong>\u9069\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f8b\uff1a<\/strong><\/strong>D2C\u30cd\u30a4\u30c6\u30a3\u30d6\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u5546\u54c1\u3001PC\u3001\u96fb\u5b50\u30bf\u30d0\u30b3\u306a\u3069\u9ad8\u4ed8\u52a0\u4fa1\u5024\u5546\u54c1\u3002<br><br><strong>\u5b9f\u8df5\u4f8b<\/strong>\uff1a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u304c\u30e8\u30ac\u30a4\u30d9\u30f3\u30c8\u3084\u30e1\u30f3\u30bf\u30eb\u30a6\u30a7\u30eb\u30cd\u30b9\u6d3b\u52d5\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u7406\u5ff5\u3068\u5171\u611f\u30d9\u30fc\u30b9\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea2b8d175f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea2b8d175f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img03.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25493\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img03.jpg?w=300&amp;h=156 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img03.jpg?w=768&amp;h=399 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img03.jpg?w=150&amp;h=78 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6210\u529f\u306e\u30ab\u30ae\u306f-\u9867\u5ba2\u8d77\u70b9\u3067\u52d5\u3051\u308b\u7d44\u7e54\u3068ai\u30a4\u30f3\u30d5\u30e9\"><strong>\u6210\u529f\u306e\u30ab\u30ae\u306f\u300c\u9867\u5ba2\u8d77\u70b9\u3067\u52d5\u3051\u308b\u7d44\u7e54\u3068AI\u30a4\u30f3\u30d5\u30e9\u300d<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dea2b8d2590&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dea2b8d2590\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img04.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-25494\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img04.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img04.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/jp-what-are-the-three-models-for-d2c-success-img04.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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360\uff09\u3092\u6574\u5099\u3059\u308b<br><br><strong>\u4eba\u6750<\/strong>\uff1a\u30c7\u30fc\u30bf\u5206\u6790\u3084AI\u3092\u6d3b\u7528\u3067\u304d\u308b\u30b9\u30ad\u30eb\u3092\u6301\u3063\u305f\u4eba\u6750\u3092\u80b2\u6210\u30fb\u78ba\u4fdd\u3059\u308b<br><br><strong>\u6587\u5316\u30fb\u50cd\u304d\u65b9\uff1a<\/strong>\u9867\u5ba2\u4e2d\u5fc3\u3067\u610f\u601d\u6c7a\u5b9a\u30fb\u5354\u696d\u3067\u304d\u308b\u67d4\u8edf\u3067\u9023\u643a\u7684\u306a\u50cd\u304d\u65b9\u3092\u91b8\u6210\u3059\u308b<br><br>\u3053\u308c\u3089\u3092\u571f\u53f0\u3068\u3057\u305f\u4e0a\u3067\u3001Salesforce\u306f\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300d\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>\u300d\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> \u300d\u3068\u3044\u3063\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u6df1\u3081\u8fc5\u901f\u304b\u3064\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u63d0\u4f9b\u3092\u3054\u652f\u63f4\u3067\u304d\u307e\u3059\u3002<br><br>\u672c\u8a18\u4e8b\u306e\u5185\u5bb9\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308beBook\u3082\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3053\u306e\u6a5f\u4f1a\u306b\u305c\u3072\u3054\u89a7\u62c5\u3063\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>\u30d6\u30e9\u30f3\u30c9\u8d77\u70b9\u3067\u8003\u3048\u308b\u300cD2C\u6226\u7565\u300d<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">D2C\u306e3\u6226\u7565\u30e2\u30c7\u30eb\u3001\u7d44\u7e54\u5909\u9769\u3001AI\u6d3b\u7528\u306e\u5b9f\u8df5\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\uff01\u300eD2C\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300feBook\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/industries\/retail\/d2c-strategy-framework\/?d=blog-body-cta-banner1\">\u7121\u6599\u3067eBook\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" 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