{"id":26323,"date":"2025-09-19T09:18:37","date_gmt":"2025-09-19T00:18:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=26323"},"modified":"2025-09-19T09:18:39","modified_gmt":"2025-09-19T00:18:39","slug":"jp-what-is-the-chasm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-the-chasm\/","title":{"rendered":"\u30ad\u30e3\u30ba\u30e0\u3068\u306f\uff1f\u8d85\u3048\u308b\u305f\u3081\u306b\u3059\u3079\u304d5\u3064\u306e\u3053\u3068\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u3042\u3089\u3086\u308b\u30e2\u30ce\u3084\u60c5\u5831\u306b\u3042\u3075\u308c\u3066\u3044\u308b\u73fe\u4ee3\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u5e02\u5834\u306b\u51fa\u56de\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u65b0\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u5e02\u5834\u306b\u6d78\u900f\u3059\u308b\u904e\u7a0b\u3067\u3001\u300c\u30ad\u30e3\u30ba\u30e0\u300d\u3068\u547c\u3070\u308c\u308b\u5927\u304d\u306a\u6e9d\u306b\u76f4\u9762\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u3092\u958b\u767a\u3057\u3066\u3082\u3059\u3079\u3066\u304c\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u3089\u308c\u306a\u3051\u308c\u3070\u5927\u304d\u306a\u58f2\u4e0a\u3092\u51fa\u3059\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ad\u30e3\u30ba\u30e0\u306e\u610f\u5473\u3084\u30ad\u30e3\u30ba\u30e0\u304c\u751f\u3058\u308b\u539f\u56e0\u3001\u305d\u308c\u3092\u8d85\u3048\u308b\u305f\u3081\u306e\u30b3\u30c4\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u5b9f\u969b\u306b\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u305f\u6210\u529f\u4e8b\u4f8b\u3084\u5931\u6557\u4e8b\u4f8b\u3082\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u5546\u54c1\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u308b\u65b9\u306f\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u25b6<a 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id=\"h-\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc-\u521d\u671f\u63a1\u7528\u8005\"><strong>\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\uff08\u521d\u671f\u63a1\u7528\u8005\uff09<\/strong><\/h4>\n\n\n\n<p>\u5168\u4f53\u306e\u7d0413.5\uff05\u3092\u5360\u3081\u3001\u65b0\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u65e9\u3044\u6bb5\u968e\u3067\u30ad\u30e3\u30c3\u30c1\u3057\u3001\u5468\u56f2\u306b\u305d\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u5c64\u3067\u3059\u3002\u6d41\u884c\u306e\u304d\u3063\u304b\u3051\u3092\u4f5c\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5c64\u3060\u3068\u8a00\u308f\u308c\u3066\u304a\u308a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3-\u524d\u671f\u8ffd\u968f\u8005\"><strong>\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\uff08\u524d\u671f\u8ffd\u968f\u8005\uff09<\/strong><\/h4>\n\n\n\n<p>\u5168\u4f53\u306e\u7d0434\uff05\u3092\u5360\u3081\u308b\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u306f\u3001\u65b0\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u8208\u5473\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3084\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u306b\u6bd4\u3079\u308b\u3068\u614e\u91cd\u306b\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u5c64\u3067\u3059\u3002\u4fa1\u683c\u3084\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5c64\u304c\u5546\u54c1\u3078\u306e\u7406\u89e3\u3092\u5f97\u308b\u3053\u3068\u3067\u58f2\u4e0a\u304c\u5927\u304d\u304f\u4f38\u3073\u308b\u305f\u3081\u3001\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3-\u5f8c\u671f\u8ffd\u968f\u8005\"><strong>\u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\uff08\u5f8c\u671f\u8ffd\u968f\u8005\uff09<\/strong><\/h4>\n\n\n\n<p>\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3068\u540c\u3058\u304f\u5168\u4f53\u306e\u7d0434\uff05\u3067\u3001\u65b0\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306b\u6d88\u6975\u7684\u306a\u5c64\u3067\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308b\u7a0b\u5ea6\u5e02\u5834\u306b\u51fa\u56de\u308a\u3001\u5b89\u5168\u6027\u3084\u52b9\u679c\u304c\u5341\u5206\u306b\u78ba\u8a8d\u3055\u308c\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u30e9\u30ac\u30fc\u30c9-\u9045\u6ede\u8005\"><strong>\u30e9\u30ac\u30fc\u30c9\uff08\u9045\u6ede\u8005\uff09<\/strong><\/h4>\n\n\n\n<p>\u5168\u4f53\u306e\u7d0416\uff05\u3067\u3001\u65b0\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u5426\u5b9a\u7684\u304b\u3064\u4fdd\u5b88\u7684\u306a\u5c64\u3067\u3059\u3002\u5358\u306b\u6d41\u884c\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u5229\u7528\u305b\u305a\u3001\u4f1d\u7d71\u7684\u306a\u30ec\u30d9\u30eb\u306b\u306a\u3063\u3066\u304b\u3089\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3053\u306e\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u306b\u306f\u591a\u304f\u306e\u6642\u9593\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ad\u30e3\u30ba\u30e0\u304c\u751f\u3058\u308b\u539f\u56e0\u306f-\u4fa1\u5024\u89b3\u306e\u9055\u3044\"><strong>\u30ad\u30e3\u30ba\u30e0\u304c\u751f\u3058\u308b\u539f\u56e0\u306f\u300c\u4fa1\u5024\u89b3\u306e\u9055\u3044\u300d<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69daaf46f2d2c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69daaf46f2d2c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img02.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26340\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u30ad\u30e3\u30ba\u30e0\u304c\u751f\u307e\u308c\u308b\u4e3b\u306a\u539f\u56e0\u306f\u3001\u521d\u671f\u5e02\u5834\u3068\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u5e02\u5834\u306e\u9593\u306b\u751f\u3058\u308b\u4fa1\u5024\u89b3\u306e\u9055\u3044\u3067\u3059\u3002\u521d\u671f\u5e02\u5834\u3068\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u5e02\u5834\u3067\u306f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u671f\u5f85\u3059\u308b\u3082\u306e\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table 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class=\"wp-block-heading\" id=\"h-\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u308b\u305f\u3081\u306e\u30b3\u30c4\"><strong>\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u308b\u305f\u3081\u306e\u30b3\u30c4<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69daaf46f3d95&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69daaf46f3d95\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img03.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26341\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u308b\u306b\u306f\u3001\u4ee5\u4e0b5\u3064\u306e\u30b3\u30c4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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id=\"h-\u73fe\u72b6\u628a\u63e1\"><strong>\u73fe\u72b6\u628a\u63e1<\/strong><\/h3>\n\n\n\n<p>\u81ea\u793e\u5546\u54c1\u304c\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u7406\u8ad6\u306b\u3082\u3068\u3065\u304f5\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u3069\u3053\u306b\u4f4d\u7f6e\u3059\u308b\u306e\u304b\u3001\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e0a\u3067\u8aac\u660e\u3057\u305f\u901a\u308a\u3001\u30b0\u30eb\u30fc\u30d7\u306b\u3088\u3063\u3066\u7279\u5fb4\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u5546\u54c1\u3092\u58f2\u308a\u51fa\u3059\u6226\u7565\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3059\u308b\u3079\u304f\u3001\u73fe\u72b6\u306e\u4f4d\u7f6e\u3092\u78ba\u304b\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u306e\u65b9\u5411\u6027\u3092\u6c7a\u5b9a\u3059\u308b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5e02\u5834-\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7d5e\u308a\u8fbc\u307f\"><strong>\u5e02\u5834\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7d5e\u308a\u8fbc\u307f<\/strong><\/h3>\n\n\n\n<p>\u6700\u521d\u304b\u3089\u5927\u304d\u3044\u5e02\u5834\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u306a\u3044\u3053\u3068\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u306f\u3058\u3081\u306f\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u4e00\u90e8\u306e\u5e02\u5834\u3067\u30c8\u30c3\u30d7\u3092\u76ee\u6307\u3057\u3001\u5c0f\u3055\u3044\u5e02\u5834\u304b\u3089\u5f90\u3005\u306b\u5e83\u3052\u3066\u3044\u304f\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u610f\u5473\u3084\u3084\u308a\u65b9\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u5e02\u5834\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7d5e\u308a\u8fbc\u307f\u3092\u3059\u308b\u969b\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u3084\u308a\u65b9\u3068\u6d3b\u7528\u4e8b\u4f8b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5229\u4fbf\u6027\u306e\u5411\u4e0a\"><strong>\u5229\u4fbf\u6027\u306e\u5411\u4e0a<\/strong><\/h3>\n\n\n\n<p>\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3092\u610f\u8b58\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u306e\u8aac\u660e\u3092\u3059\u308b\u969b\u306b\u304a\u4f1d\u3048\u3057\u305f\u901a\u308a\u3001\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3078\u306e\u7406\u89e3\u304c\u5f97\u3089\u308c\u305f\u3089\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u5e02\u5834\u306b\u5e83\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u3057\u3055\u306b\u597d\u5947\u5fc3\u3092\u793a\u3059\u521d\u671f\u5e02\u5834\u3068\u306f\u7570\u306a\u308a\u3001\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u5e02\u5834\u306e\u6d88\u8cbb\u8005\u304c\u6c42\u3081\u308b\u306e\u306f\u5229\u4fbf\u6027\u304c\u9ad8\u3044\u5546\u54c1\u3067\u3059\u3002\u300c\u7c21\u5358\u306b\u4f7f\u3044\u3053\u306a\u305b\u308b\u300d\u3068\u4f53\u611f\u3067\u304d\u308b\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u5546\u54c1\u3084\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5145\u5b9f\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/what-is-usp\/\" target=\"_blank\" rel=\"noreferrer noopener\">USP\u3068\u306f\uff1f\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3092\u751f\u304b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30924\u3064\u306e\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u305f\u6210\u529f\u4e8b\u4f8b-\u5931\u6557\u4e8b\u4f8b\"><strong>\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u305f\u6210\u529f\u4e8b\u4f8b\u30fb\u5931\u6557\u4e8b\u4f8b<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69daaf4700eee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69daaf4700eee\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" 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id=\"h-\u6210\u529f\u4e8b\u4f8b-line\"><strong>\u6210\u529f\u4e8b\u4f8b\uff1aLINE<\/strong><\/h3>\n\n\n\n<p>\u4eca\u3067\u306f\u8ab0\u3082\u304c\u77e5\u308bLINE\u3082\u3001\u304b\u3064\u3066\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u305f\u6210\u529f\u4e8b\u4f8b\u3067\u3059\u3002\u6771\u65e5\u672c\u5927\u9707\u707d\u3092\u304d\u3063\u304b\u3051\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u305fLINE\u306f\u3001\u7121\u6599\u901a\u8a71\u3084\u30b9\u30bf\u30f3\u30d7\u304c\u5c0e\u5165\u3055\u308c\u305f\u3053\u3068\u3067\u5e45\u5e83\u3044\u4e16\u4ee3\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5229\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5f53\u6642\u306f\u30e1\u30fc\u30eb\u3067\u306e\u3084\u308a\u53d6\u308a\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u3002\u3057\u304b\u3057LINE\u306f\u624b\u8efd\u306b\u7121\u6599\u3067\u3001\u304b\u3064\u8907\u6570\u4eba\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53d6\u308c\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u77ac\u304f\u9593\u306b\u4eba\u6c17\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002\u7dcf\u52d9\u7701\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u5168\u4e16\u4ee3\u306b\u304a\u3051\u308bLINE\u306e\u5229\u7528\u7387\u306f94.0\uff05\u3067\u3001\u4ed6\u306eSNS\u3068\u6bd4\u8f03\u3057\u3066\u3082\u5727\u5012\u7684\u306a\u5229\u7528\u7387\u3092\u8a87\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u53c2\u8003<\/strong>\uff1a<a href=\"https:\/\/www.soumu.go.jp\/main_content\/000887659.pdf#page=12\">\u4ee4\u548c4\u5e74\u5ea6\u60c5\u5831\u901a\u4fe1\u30e1\u30c7\u30a3\u30a2\u306e\u5229\u7528\u6642\u9593\u3068\u60c5\u5831\u884c\u52d5\u306b\u95a2\u3059\u308b\u8abf\u67fb\u5831\u544a\u66f8\uff1c\u6982\u8981\uff1e| \u7dcf\u52d9\u7701\u60c5\u5831\u901a\u4fe1\u653f\u7b56\u7814\u7a76\u6240<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5931\u6557\u4e8b\u4f8b-\u30bb\u30b0\u30a6\u30a7\u30a4\"><strong>\u5931\u6557\u4e8b\u4f8b\uff1a\u30bb\u30b0\u30a6\u30a7\u30a4<\/strong><\/h3>\n\n\n\n<p>\u30ad\u30e3\u30ba\u30e0\u306e\u58c1\u3092\u8d85\u3048\u3089\u308c\u306a\u304b\u3063\u305f\u5931\u6557\u4f8b\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u304c\u30bb\u30b0\u30a6\u30a7\u30a4\u3067\u3059\u3002\u30bb\u30b0\u30a6\u30a7\u30a4\u3068\u306f\u3001\u4f53\u91cd\u79fb\u52d5\u306b\u3088\u3063\u3066\u81ea\u7531\u306b\u64cd\u7e26\u3067\u304d\u308b\u96fb\u52d5\u4e8c\u8f2a\u8eca\u306e\u3053\u3068\u3067\u3059\u3002\u753b\u671f\u7684\u306a\u4e57\u308a\u7269\u3068\u3057\u3066\u30ea\u30ea\u30fc\u30b9\u5f53\u521d\u306f\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u304c\u3001\u601d\u3046\u3088\u3046\u5e02\u5834\u3092\u30b7\u30a7\u30a2\u3067\u304d\u305a\u3001\u751f\u7523\u7d42\u4e86\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u516c\u9053\u3092\u8d70\u884c\u3067\u304d\u306a\u3044<\/li>\n\n\n\n<li>\u4fa1\u683c\u304c\u6d88\u8cbb\u8005\u306e\u652f\u6301\u3092\u5f97\u3089\u308c\u306a\u3044<\/li>\n\n\n\n<li>\u671f\u5f85\u3059\u308b\u307b\u3069\u306e\u30b9\u30d4\u30fc\u30c9\u3092\u51fa\u305b\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u5229\u7528\u30b7\u30fc\u30f3\u306e\u9650\u5b9a\u6027\u3084\u9ad8\u4fa1\u683c\u306a\u3069\u304c\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u306a\u3044\u8981\u56e0\u3068\u306a\u308a\u3001\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u3089\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai\u306e\u6d3b\u7528\u3067\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\"><strong>AI\u306e\u6d3b\u7528\u3067\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69daaf470213a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69daaf470213a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"431\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img05.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26343\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img05.jpg?w=300&amp;h=129 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img05.jpg?w=768&amp;h=331 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/jp-what-is-the-chasm-img05.jpg?w=150&amp;h=65 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">No.255-H2 &#8211; 5<\/figcaption><\/figure>\n\n\n\n<p>\u5e02\u5834\u8abf\u67fb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306a\u3069\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u5e83\u3081\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3082\u591a\u69d8\u5316\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306b\u306f\u3001AI\u304c\u642d\u8f09\u3055\u308c\u305f\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u304a\u3059\u3059\u3081\u3059\u308b\u306e\u304c\u3001Salesforce\u306e\u300e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>\u300f\u3067\u3059\u3002Marketing Cloud\u3068\u306f\u3001Salesforce\u304c\u63d0\u4f9b\u3059\u308bAI\u642d\u8f09\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u81ea\u52d5\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>Marketing Cloud\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001AI\u304c\u6b63\u78ba\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6570\u79d2\u3067\u4f5c\u6210\u3057\u307e\u3059\u3002\u307e\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u7684\u306b\u5206\u6790\u3057\u3001\u671f\u5f85\u5024\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3084\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3082\u53ef\u80fd\u3067\u3059\u3002AI\u304c\u5206\u6790\u304b\u3089\u63d0\u6848\u307e\u3067\u3092\u7d20\u65e9\u304f\u884c\u3063\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304b\u3051\u308b\u6642\u9593\u3092\u5927\u5e45\u306b\u77ed\u7e2e\u3067\u304d\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306e\u64cd\u4f5c\u306f\u4ee5\u4e0b\u306e\u88fd\u54c1\u30c7\u30e2\u52d5\u753b\u3067\u5177\u4f53\u7684\u306b\u8aac\u660e\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Marketing Cloud\u88fd\u54c1\u30c7\u30e2\u52d5\u753b<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Marketing Cloud\u306e\u5b9f\u969b\u306e\u64cd\u4f5c\u3068\u89e3\u8aac\u3092\u307e\u3058\u3048\u306a\u304c\u3089\u3001\u4ee5\u4e0b\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br>\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u65b9\u6cd5\u3092\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/crm-marketing-demo\/?d=pb?d=blog-body-cta-banner1\">\u30c7\u30e2\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2021\/08\/digital-first-demo.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2021\/08\/digital-first-demo.png 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2021\/08\/digital-first-demo.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2021\/08\/digital-first-demo.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u306e\u4e0d\u5b89\u3092\u6255\u62ed\u3057\u3066\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u3088\u3046\"><strong>\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u306e\u4e0d\u5b89\u3092\u6255\u62ed\u3057\u3066\u30ad\u30e3\u30ba\u30e0\u3092\u8d85\u3048\u3088\u3046<\/strong><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69daaf47034b6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69daaf47034b6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" 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