{"id":26793,"date":"2025-10-14T12:30:02","date_gmt":"2025-10-14T03:30:02","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=26793"},"modified":"2025-10-14T15:21:27","modified_gmt":"2025-10-14T06:21:27","slug":"jp-what-is-a-b2c-loyalty-program","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-a-b2c-loyalty-program\/","title":{"rendered":"\u30d2\u30c3\u30c8\u3059\u308bB2C\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\uff1f\u6d88\u8cbb\u8ca1\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>\u9867\u5ba2\u3068\u201c\u76f4\u63a5\u3064\u306a\u304c\u308b\u201d\u3053\u3068\u3092\u72d9\u3046\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f\u5897\u3048\u3066\u3044\u307e\u3059\u304c\u3001\u300c\u9577\u671f\u7684\u306a\u95a2\u4fc2\u6027\u3092\u7bc9\u3051\u306a\u3044\u300d\u300c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u4e0a\u6607\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u3082\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u8907\u96d1\u5316\u3059\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u30ab\u30ae\u306f\u3001B2C\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u5358\u306b\u300c100\u5186\u30671\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u300d\u3068\u3044\u3063\u305f\u65e7\u6765\u306e\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p 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data-level=\"2\">\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u304c\u76f4\u9762\u3059\u308b\u9867\u5ba2\u3068\u306e\u300c\u898b\u3048\u306a\u3044\u58c1\u300d<\/a><\/li><li><a href=\"#h-b2c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3082\u305f\u3089\u3059-3\u3064\u306e\u4fa1\u5024\" data-level=\"2\">B2C\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3082\u305f\u3089\u3059\u300c3\u3064\u306e\u4fa1\u5024\u300d<\/a><\/li><li><a href=\"#h-b2c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\" data-level=\"2\">B2C\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><\/li><li><a href=\"#h-\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u304b\u3089\u306e\u8131\u5374\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u91b8\u6210\u3092\u5b9f\u73fe\u3057\u305fmecca\" data-level=\"2\">\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u304b\u3089\u306e\u8131\u5374\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u91b8\u6210\u3092\u5b9f\u73fe\u3057\u305fMECCA<\/a><\/li><li><a href=\"#h-\u307e\u3068\u3081-\u9867\u5ba2\u3068\u306e\u7d46\u3092\u80b2\u3080-\u6b21\u4e16\u4ee3\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u3078\" data-level=\"2\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u3068\u306e\u7d46\u3092\u80b2\u3080\u3001\u6b21\u4e16\u4ee3\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u3078<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u91cd\u8981\u6027\u30684\u3064\u306e\u6f6e\u6d41<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u301c\u5148\u884c\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u4e2d\u5fc3\u306b\u301c<br>\u00a0\u672c\u30ac\u30a4\u30c9\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u91cd\u8981\u6027\u3068\u3001\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u3001\u7dad\u6301\u3059\u308b\u305f\u3081\u306e4\u3064\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/the-importance-of-loyalty-programs-and-4-key-trends\/?d=blog-body-cta-banner1\">\u30ac\u30a4\u30c9\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/form-generic-guide-marketing-1440x810-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/form-generic-guide-marketing-1440x810-1.png 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/form-generic-guide-marketing-1440x810-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/form-generic-guide-marketing-1440x810-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/form-generic-guide-marketing-1440x810-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/form-generic-guide-marketing-1440x810-1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u304c\u76f4\u9762\u3059\u308b\u9867\u5ba2\u3068\u306e-\u898b\u3048\u306a\u3044\u58c1\"><strong>\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u304c\u76f4\u9762\u3059\u308b\u9867\u5ba2\u3068\u306e\u300c\u898b\u3048\u306a\u3044\u58c1\u300d<\/strong><\/h2>\n\n\n\n<p>\u304b\u3064\u3066\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u30c6\u30ec\u30d3CM\u306a\u3069\u3067\u5546\u54c1\u3092\u77e5\u308a\uff08Attention\uff09\u3001\u8208\u5473\u3092\u6301\u3061\uff08Interest\uff09\u3001\u6b32\u3057\u304f\u306a\u308a\uff08Desire\uff09\u3001\u8a18\u61b6\u3057\uff08Memory\uff09\u3001\u8cfc\u8cb7\u306b\u81f3\u308b\uff08Action\uff09\u3068\u3044\u3046\u300c\u7dda\u5f62\u306e\u30d7\u30ed\u30bb\u30b9\u300d\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u793e\u4f1a\u306e\u5230\u6765\u306b\u3088\u308a\u3001\u305d\u306e\u30e2\u30c7\u30eb\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u7247\u624b\u306b\u3001SNS\u3084\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306a\u3069\u7121\u6570\u306e\u60c5\u5831\u6e90\u3092\u81ea\u7531\u306b\u884c\u304d\u6765\u3057\u307e\u3059\u3002\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u300c\u53cd\u5fa9\u7684\u30fb\u5510\u7a81\u30fb\u975e\u7dda\u5f62\u300d\u306b\u306a\u308a\u3001\u60c5\u5831\u53ce\u96c6\u306e\u4e3b\u5c0e\u6a29\u306f\u5b8c\u5168\u306b\u6d88\u8cbb\u8005\u306b\u79fb\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5909\u5316\u306b\u4f34\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3082\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0:<\/strong> \u753b\u4e00\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5927\u91cf\u306b\u5c4a\u3051\u308b\u624b\u6cd5\u3002<\/li>\n\n\n\n<li><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0:<\/strong> \u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u624b\u6cd5\u3002<\/li>\n\n\n\n<li><strong>1to1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0:<\/strong> \u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u624b\u6cd5\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u300c3rd Party Cookie\u300d\u306e\u5ec3\u6b62\u3068\u3044\u3063\u305f\u6f6e\u6d41\u306f\u30011to1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u30b7\u30d5\u30c8\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u81ea\u3089\u53ce\u96c6\u30fb\u7ba1\u7406\u3059\u308b\u300c1st Party Data\u300d\u3092\u57fa\u76e4\u3068\u3057\u305f\u3001\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4eca\u307e\u3067\u4ee5\u4e0a\u306b\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u80cc\u666f\u304b\u3089\u3001\u7279\u306b\u5316\u7ca7\u54c1\u3084\u5065\u5eb7\u98df\u54c1\u3001\u9152\u985e\u3068\u3044\u3063\u305f\u55dc\u597d\u6027\u306e\u9ad8\u3044\u5546\u54c1\u3092\u6271\u3046\u4f01\u696d\u3092\u4e2d\u5fc3\u306b\u3001D2C\u30e2\u30c7\u30eb\u3067\u9867\u5ba2\u3068\u76f4\u63a5\u3064\u306a\u304c\u308b\u52d5\u304d\u304c\u6d3b\u767a\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u76f4\u63a5\u3064\u306a\u304c\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u751f\u307e\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5165\u624b:<\/strong> \u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u8cc7\u7523\u3068\u306a\u308b\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u306e\u610f\u898b\u3092\u53ce\u96c6:<\/strong> \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u306b\u6d3b\u304b\u305b\u308b\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30a2\u306a\u30d5\u30a1\u30f3\u306e\u7372\u5f97:<\/strong> \u7684\u78ba\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3059\u308b\u3002<\/li>\n\n\n\n<li><strong>\u30d3\u30b8\u30e7\u30f3\u3084\u601d\u60f3\u306e\u5171\u6709:<\/strong> \u4f01\u696d\u306e\u60f3\u3044\u3092\u76f4\u63a5\u4f1d\u3048\u3089\u308c\u308b\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u305f\u3060\u30c1\u30e3\u30cd\u30eb\u3092\u4f5c\u308b\u3060\u3051\u3067\u306f\u3001\u9867\u5ba2\u3068\u672c\u5f53\u306e\u610f\u5473\u3067\u300c\u3064\u306a\u304c\u308b\u300d\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>EC\u30b5\u30a4\u30c8\u3067\u306e\u8ca9\u58f2:<\/strong> \u4e3b\u306b\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3057\u304b\u53d6\u5f97\u3067\u304d\u306a\u3044\u3002<\/li>\n\n\n\n<li><strong>LINE\/\u516c\u5f0f\u30a2\u30d7\u30ea\u306b\u3088\u308b\u63a5\u70b9\u62e1\u5927:<\/strong> \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u3066\u3082\u3001\u8d77\u52d5\u3057\u3066\u3082\u3089\u3048\u305a\u5b9a\u7740\u3057\u306a\u3044\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30ec\u30b7\u30fc\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3:<\/strong> \u91d1\u92ad\u7684\u4fa1\u5024\uff08\u304a\u5f97\u611f\uff09\u3060\u3051\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u7d42\u308f\u308b\u3068\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea72876af68&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea72876af68\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img01.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26822\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img01.jpg?w=300&amp;h=195 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img01.jpg?w=768&amp;h=498 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img01.jpg?w=150&amp;h=97 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u65bd\u7b56\u3060\u3051\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306f\u4e00\u6642\u7684\u30fb\u65ad\u7247\u7684\u306a\u3082\u306e\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u3053\u306e\u300c\u898b\u3048\u306a\u3044\u58c1\u300d\u3092\u6253\u3061\u7834\u308a\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u3055\u3089\u306b\u5f37\u56fa\u306a\u3082\u306e\u306b\u3059\u308b\u6226\u7565\u3053\u305d\u304c\u3001\u6b21\u7ae0\u3067\u89e3\u8aac\u3059\u308b\u300cB2C\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u300d\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b2c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3082\u305f\u3089\u3059-3\u3064\u306e\u4fa1\u5024\"><strong><strong>B2C\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3082\u305f\u3089\u3059\u300c3\u3064\u306e\u4fa1\u5024\u300d<\/strong><\/strong><\/h2>\n\n\n\n<p>\u524d\u8ff0\u3057\u305f\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3046\u3048\u3067\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u5f93\u6765\u306e\u65bd\u7b56\u3067\u306f\u5f97\u3089\u308c\u306a\u304b\u3063\u305f3\u3064\u306e\u91cd\u8981\u306a\u4fa1\u5024\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-\u8cfc\u8cb7\u4ee5\u5916\u306e\u8208\u5473-\u95a2\u5fc3\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u53ef\u80fd\u306b\">1. <strong>\u8cfc\u8cb7\u4ee5\u5916\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u53ef\u80fd\u306b<\/strong><\/h3>\n\n\n\n<p>\u8cfc\u8cb7\u3068\u3044\u3046\u300c\u7d50\u679c\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u3053\u306b\u81f3\u308b\u307e\u3067\u306e\u300c\u30d7\u30ed\u30bb\u30b9\u300d\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u6295\u7a3f\u3084\u7279\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95b2\u89a7\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3078\u306e\u56de\u7b54\u3068\u3044\u3063\u305f\u884c\u52d5\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3084\u60a9\u307f\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-\u63a5\u89e6\u983b\u5ea6\u3092\u7dad\u6301\u3067\u304d\u308b\">2. <strong>\u63a5\u89e6\u983b\u5ea6\u3092\u7dad\u6301\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p>\u5316\u7ca7\u54c1\u3084\u55dc\u597d\u54c1\u306a\u3069\u3001\u8cfc\u8cb7\u983b\u5ea6\u304c\u4f4e\u3044\u5546\u6750\u3067\u3082\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u3092\u6301\u3064\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30ed\u30b0\u30a4\u30f3\u30dc\u30fc\u30ca\u30b9\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u30af\u30a4\u30ba\u3078\u306e\u56de\u7b54\u3068\u3044\u3063\u305f\u975e\u8cfc\u8cb7\u6d3b\u52d5\u3092\u4fc3\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u751f\u6d3b\u306e\u4e2d\u306b\u81ea\u7136\u3068\u30d6\u30e9\u30f3\u30c9\u304c\u5b58\u5728\u3057\u7d9a\u3051\u308b\u72b6\u6cc1\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-\u60c5\u7dd2\u7684\u4fa1\u5024\u306b\u3088\u308a\u5f37\u3044\u7e4b\u304c\u308a\u3092\u69cb\u7bc9\u3067\u304d\u308b\">3. <strong>\u60c5\u7dd2\u7684\u4fa1\u5024\u306b\u3088\u308a\u5f37\u3044\u7e4b\u304c\u308a\u3092\u69cb\u7bc9\u3067\u304d\u308b<\/strong><\/h3>\n\n\n\n<p>\u91d1\u92ad\u7684\u4fa1\u5024\uff08\u5272\u5f15\u3084\u666f\u54c1\uff09\u3060\u3051\u3092\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306b\u3059\u308b\u3068\u3001\u305d\u308c\u306f\u5358\u306a\u308b\u4e00\u904e\u6027\u306e\u5272\u5f15\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u771f\u4fa1\u306f\u3001\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30f3\u30d0\u30fc\u3067\u3044\u308b\u3053\u3068\u304c\u5b09\u3057\u3044\u300d\u300c\u7279\u5225\u306a\u4f53\u9a13\u304c\u3067\u304d\u305f\u300d\u3068\u3044\u3063\u305f\u60c5\u7dd2\u7684\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u611f\u60c5\u7684\u306a\u7d50\u3073\u3064\u304d\u3053\u305d\u304c\u3001\u4fa1\u683c\u7af6\u4e89\u304b\u3089\u8131\u5374\u3057\u3001\u9577\u671f\u7684\u306a\u30d5\u30a1\u30f3\u3092\u80b2\u3080\u571f\u53f0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u300c\u70b9\u300d\u304b\u3089\u300c\u7dda\u300d\u3078\u3001\u305d\u3057\u3066\u300c\u9762\u300d\u3078\u3068\u767a\u5c55\u3055\u305b\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea72876c7d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea72876c7d5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img02.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26823\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img02.jpg?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img02.jpg?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\uff1f\u7a2e\u985e\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7a2e\u985e\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u65b9\u6cd5\u3084\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-loyalty-program\/\">\u30d6\u30ed\u30b0\u3092\u8aad\u3080<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b2c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\"><strong><strong><strong>B2C\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>\u3067\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u8a08\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u5fc3\u3092\u63b4\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u56fd\u5185\u5916\u306e\u5148\u9032\u7684\u306a\u4e8b\u4f8b\u304b\u3089\u898b\u3048\u3066\u304f\u308b\u30012\u3064\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>1\u3064\u76ee\u306f\u3001\u300c\u884c\u52d5\u30d9\u30fc\u30b9\u306e\u30e9\u30f3\u30af\u5224\u5b9a\uff0f\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u300d\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u5f93\u6765\u306e\u8cfc\u5165\u91d1\u984d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u30a2\u30d7\u30ea\u3078\u306e\u30ed\u30b0\u30a4\u30f3\u300d\u3084\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u300d\u3001\u300c\u53cb\u9054\u7d39\u4ecb\u300d\u3068\u3044\u3063\u305f\u9867\u5ba2\u306e\u591a\u69d8\u306a\u884c\u52d5\uff08\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3092\u8a55\u4fa1\u3059\u308b\u8003\u3048\u65b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u983b\u5ea6\u3092\u9ad8\u3081\u3001\u8cfc\u8cb7\u4ee5\u5916\u306e\u30c7\u30fc\u30bf\uff08Zero Party Data\uff09\u3092\u62e1\u5145\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea72876de41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea72876de41\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img03.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26824\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img03.jpg?w=300&amp;h=146 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img03.jpg?w=768&amp;h=372 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img03.jpg?w=150&amp;h=73 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>2\u3064\u76ee\u306f\u3001\u300c\u201c\u81ea\u793e\u306a\u3089\u3067\u306f\u201d\u306e\u4f53\u9a13\u578b\u7279\u5178\u3067\u306e\u5dee\u5225\u5316\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u9084\u5143\u3084\u5272\u5f15\u3068\u3044\u3063\u305f\u91d1\u92ad\u7684\u4fa1\u5024\u306e\u63d0\u4f9b\u306f\u3001\u4ed6\u793e\u3068\u306e\u540c\u8cea\u5316\u3084\u5024\u4e0b\u3052\u7af6\u4e89\u306b\u9665\u308a\u304c\u3061\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u30d5\u30a1\u30f3\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u62db\u5f85\u3084\u9650\u5b9a\u30b0\u30c3\u30ba\u3001\u30d7\u30ed\u9078\u624b\u3068\u306e\u4ea4\u6d41\u3068\u3044\u3063\u305f\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u3057\u304b\u5f97\u3089\u308c\u306a\u3044\u7279\u5225\u306a\u300c\u4f53\u9a13\u4fa1\u5024\u300d\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u60c5\u7dd2\u7684\u306a\u7d46\u3092\u6df1\u3081\u3001\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u91b8\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea72876f1bd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea72876f1bd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img04.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26827\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img04.jpg 800w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img04.jpg?w=300&amp;h=206 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img04.jpg?w=768&amp;h=528 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img04.jpg?w=150&amp;h=103 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u3053\u308c\u30892\u3064\u306e\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u5de7\u307f\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u3044\u305f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-case-1-\u30d5\u30a1\u30f3\u30b1\u30eb\"><strong>Case 1\uff1a\u30d5\u30a1\u30f3\u30b1\u30eb<\/strong><\/h3>\n\n\n\n<p>\u5316\u7ca7\u54c1\u30fb\u5065\u5eb7\u98df\u54c1\u3092D2C\u3067\u5c55\u958b\u3059\u308b\u30d5\u30a1\u30f3\u30b1\u30eb\u306f\u3001\u300c\u304a\u8cb7\u3044\u7269\u4ee5\u5916\u3067\u3082\u30b9\u30c6\u30fc\u30b8\u304c\u4e0a\u304c\u308b\u3068\u5b09\u3057\u3044\u300d\u3068\u3044\u3046\u9867\u5ba2\u306e\u58f0\u306b\u5fdc\u3048\u3001\u884c\u52d5\u30d9\u30fc\u30b9\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u8235\u3092\u5207\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u8cfc\u5165\u91d1\u984d\uff081\u5186=1\u30b9\u30b3\u30a2\uff09\u306b\u52a0\u3048\u3066\u3001\u30a2\u30d7\u30ea\u767b\u9332\uff081000\u30b9\u30b3\u30a2\uff09\u3084LINE\u9023\u643a\uff081000\u30b9\u30b3\u30a2\uff09\u3001\u53e3\u30b3\u30df\u6295\u7a3f\uff08100\u30b9\u30b3\u30a2\uff09\u3001\u3055\u3089\u306b\u306f\u5bb9\u5668\u56de\u53ce\uff0850\u30b9\u30b3\u30a2\uff09\u3068\u3044\u3063\u305f\u591a\u69d8\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30b9\u30b3\u30a2\u5316\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u3055\u307e\u3056\u307e\u306a\u884c\u52d5\u3092\u4fc3\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u751f\u6d3b\u306e\u4e2d\u306b\u5b9a\u7740\u3055\u305b\u308b\u3068\u540c\u6642\u306b\u3001\u30b9\u30c6\u30fc\u30b8\u306b\u5fdc\u3058\u305f\u7279\u5225\u306a\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9\u30d7\u30ec\u30bc\u30f3\u30c8\u3084\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u62db\u5f85\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea728770ae7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea728770ae7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"472\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img05.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26829\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img05.jpg?w=300&amp;h=142 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img05.jpg?w=768&amp;h=362 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img05.jpg?w=150&amp;h=71 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.fancl.co.jp\/service\/fms\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.fancl.co.jp\/service\/fms\/index.html<\/a>&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea72877187a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea72877187a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"770\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img11.jpg?w=1000\" alt=\"\" class=\"wp-image-26828\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img11.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img11.jpg?w=300&amp;h=231 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img11.jpg?w=768&amp;h=591 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img11.jpg?w=150&amp;h=116 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.fancl.co.jp\/service\/fms\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.fancl.co.jp\/service\/fms\/index.html<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-case-2-\u30b5\u30f3\u30c8\u30ea\u30fc-\u30b6-\u30d7\u30ec\u30df\u30a2\u30e0-\u30e2\u30eb\u30c4\"><strong>Case 2\uff1a\u30b5\u30f3\u30c8\u30ea\u30fc\uff08\u30b6\u30fb\u30d7\u30ec\u30df\u30a2\u30e0\u30fb\u30e2\u30eb\u30c4\uff09<\/strong><\/h3>\n\n\n\n<p>\u5c0f\u58f2\u5e97\u7d4c\u7531\u306e\u8ca9\u58f2\u304c\u5927\u534a\u3068\u3044\u3046\u7279\u6027\u3092\u6301\u3064\u30b5\u30f3\u30c8\u30ea\u30fc\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u3068\u6df1\u304f\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u30e6\u30cb\u30fc\u30af\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u8a08\u3057\u307e\u3057\u305f\u3002<br><br>\u5f93\u6765\u306f\u5e74\u9593\u306e\u8cfc\u5165\u201d\u672c\u6570\u201d\u3067\u30e9\u30f3\u30af\u5224\u5b9a\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u540c\u305824\u672c\u306e\u8cfc\u5165\u3067\u3082\u3001\u8ca9\u4fc3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u7a81\u767a\u7684\u306b24\u672c\u307e\u3068\u3081\u8cb7\u3044\u3059\u308b\u304a\u5ba2\u69d8\u3068\u3001\u5e74\u9593\u3092\u901a\u3058\u3066\u7d99\u7d9a\u7684\u306b\u8cfc\u5165\u9802\u3044\u3066\u304a\u5ba2\u69d8\u3067\u306f\u3001\u5f8c\u8005\u306e\u307b\u3046\u304c\u30b6\u30fb\u30d7\u30ec\u30df\u30a2\u30e0\u30fb\u30e2\u30eb\u30c4\u3078\u306e\u611b\u7740\u304c\u6df1\u3044\u3068\u8003\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u30e9\u30f3\u30af\u5224\u5b9a\u306e\u57fa\u6e96\u3092\u3001\u5e74\u9593\u306e\u8cfc\u5165\u201d\u672c\u6570\u201d\u3067\u306f\u306a\u304f\u3001\u5546\u54c1\u30b7\u30fc\u30eb\u3092\u8aad\u307f\u8fbc\u3093\u3060\u201d\u65e5\u6570\u201d\u306b\u8a2d\u5b9a\u3002\u3053\u308c\u306f\u300c\u65e5\u5e38\u7684\u306b\u611b\u98f2\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3055\u3092\u8a55\u4fa1\u3059\u308b\u3001\u884c\u52d5\u30d9\u30fc\u30b9\u306e\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u7279\u5178\u306b\u306f\u3001\u9650\u5b9a\u30b0\u30c3\u30ba\u306b\u52a0\u3048\u300c\u30b5\u30f3\u30c8\u30ea\u30fc\u30c9\u30ea\u30fc\u30e0\u30de\u30c3\u30c1\u300d\u3078\u306e\u62db\u5f85\u3084\u300c\u30d7\u30ec\u30e2\u30eb\u30d5\u30a1\u30f3\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u300d\u3078\u306e\u53c2\u52a0\u6a29\u3068\u3044\u3063\u305f\u3001\u30b5\u30f3\u30c8\u30ea\u30fc\u306a\u3089\u3067\u306f\u306e\u4f53\u9a13\u3092\u7528\u610f\u3057\u3001\u30d5\u30a1\u30f3\u306e\u5fc3\u3092\u63b4\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea728772b06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea728772b06\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"430\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img06.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26831\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img06.jpg?w=300&amp;h=129 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img06.jpg?w=768&amp;h=330 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img06.jpg?w=150&amp;h=65 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>\u51fa\u5178\uff09<a href=\"https:\/\/www.suntory.co.jp\/beer\/thepremiummalts\/members\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.suntory.co.jp\/beer\/thepremiummalts\/members\/<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-case-3-adidas\"><br><strong>Case 3\uff1aadidas<\/strong>\u00a0<\/h3>\n\n\n\n<p>adidas\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u898b\u4e8b\u306b\u878d\u5408\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u5546\u54c1\u8cfc\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u30a2\u30d7\u30ea\u306e\u5229\u7528\uff085km\u3054\u3068=10pt\uff09\u3068\u3044\u3046\u300c\u30ab\u30e9\u30c0\u3092\u52d5\u304b\u3059\u300d\u3053\u3068\u81ea\u4f53\u3092\u30dd\u30a4\u30f3\u30c8\u5316\u3002\u307e\u3055\u306b\u884c\u52d5\u30d9\u30fc\u30b9\u306e\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u4f53\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u8caf\u3081\u305f\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u5272\u5f15\u3060\u3051\u3067\u306a\u304f\u3001\u30d5\u30a1\u30f3\u304c\u71b1\u72c2\u3059\u308b\u3088\u3046\u306a\u4f53\u9a13\u578b\u7279\u5178\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u30b5\u30c3\u30ab\u30fc\u65e5\u672c\u4ee3\u8868\u306e\u8a66\u5408\u89b3\u6226\u30c4\u30a2\u30fc\u3084\u30d7\u30ed\u9078\u624b\u3068\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30bb\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u3001\u304a\u91d1\u3067\u306f\u8cb7\u3048\u306a\u3044\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30dd\u30a4\u30f3\u30c8\u65bd\u7b56\u306e\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316\u304b\u3089\u8131\u5374\u3057\u3001\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea728773ec5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea728773ec5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img07.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26832\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img07.jpg?w=300&amp;h=147 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img07.jpg?w=768&amp;h=376 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img07.jpg?w=150&amp;h=73 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/shop.adidas.jp\/adiclub\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/shop.adidas.jp\/adiclub\/<\/a><br>\u51fa\u5178\uff1a<a href=\"https:\/\/shop.adidas.jp\/mobileapps\/#running\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/shop.adidas.jp\/mobileapps\/#running<\/a><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea728774d39&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea728774d39\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"483\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img08.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26833\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img08.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img08.jpg?w=300&amp;h=145 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img08.jpg?w=768&amp;h=371 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img08.jpg?w=150&amp;h=72 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/shop.adidas.jp\/adiclub\/membersweek\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/shop.adidas.jp\/adiclub\/membersweek\/<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u304b\u3089\u306e\u8131\u5374\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u91b8\u6210\u3092\u5b9f\u73fe\u3057\u305fmecca\"><strong>\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u304b\u3089\u306e\u8131\u5374\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u91b8\u6210\u3092\u5b9f\u73fe\u3057\u305fMECCA<\/strong><\/h2>\n\n\n\n<p>\u3053\u308c\u307e\u30673\u3064\u306e\u5148\u9032\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u3082\u3046\u4e00\u3064\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u306e\u4e8b\u4f8bSalesforce\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u52b9\u679c\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3068\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u3067\u5316\u7ca7\u54c1\u5c0f\u58f2\u696d\u3092\u5c55\u958b\u3059\u308bMECCA\u306f\u3001\u5f93\u6765\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5e38\u8b58\u3092\u8986\u3059\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u793e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8cac\u4efb\u8005\u3067\u3042\u308bRosie McFarlane\u6c0f\u306f\u3001\u300c\u5f93\u6765\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u901a\u8ca8\u3068\u3057\u3066\u5229\u7528\u3057\u305f\u308a\u3001\u5272\u5f15\u6226\u7565\u3067\u8cfc\u5165\u3092\u4fc3\u3059\u3068\u3044\u3063\u305f\u8003\u3048\u65b9\u304b\u3089\u8131\u5374\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u79c1\u306b\u3068\u3063\u3066\u3001\u305d\u308c\u306f\u771f\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3067\u306f\u306a\u304f\u3001\u5229\u76ca\u3092\u4fb5\u98df\u3059\u308b\u3082\u306e\u3067\u3059\u300d\u3068\u8a9e\u308a\u307e\u3059\u3002<br>MECCA\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u300cBeauty Loop\u300d\u306f\u3001\u3053\u306e\u601d\u60f3\u3092\u4f53\u73fe\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7279\u5fb41\uff1a\u610f\u56f3\u7684\u306b\u201d\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u201d\u3092\u63a1\u7528\u3057\u306a\u3044<\/strong><\/h3>\n\n\n\n<p>Beauty Loop\u306b\u306f\u3001\u4e00\u822c\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u304c\u5b58\u5728\u3057\u307e\u305b\u3093\u3002\u7279\u5178\u306f\u5e74\u9593\u306e\u8cfc\u5165\u91d1\u984d\u306b\u5fdc\u3058\u3066\u8a2d\u5b9a\u3055\u308c\u308b4\u6bb5\u968e\u306e\u4f1a\u54e1\u30e9\u30f3\u30af\u306b\u7d10\u3065\u3044\u3066\u304a\u308a\u3001\u5272\u5f15\u3067\u306f\u306a\u304f\u3001<strong>\u7279\u5225\u306a\u4f53\u9a13<\/strong>\u3084\u9650\u5b9a\u6027\uff08Exclusivity\uff09\u306b\u91cd\u304d\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5358\u306a\u308b\u5272\u5f15\u5236\u5ea6\u3067\u306f\u306a\u304f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u4f1a\u54e1\u5236\u30af\u30e9\u30d6\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7279\u5fb42\uff1a\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9\u304c\u3082\u305f\u3089\u3059\u201d\u9a5a\u304d\u201d\u3068\u201d\u65b0\u305f\u306a\u51fa\u4f1a\u3044\u201d<\/strong><\/h3>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8c61\u5fb4\u7684\u306a\u7279\u5178\u304c\u3001\u5e74\u306b4\u56de\u63d0\u4f9b\u3059\u308b\u300cBeauty Loop Box\u300d\u3067\u3059\u3002\u4eba\u6c17\u88fd\u54c1\u306e\u30b5\u30f3\u30d7\u30eb\u306a\u3069\u304c\u8a70\u307e\u3063\u305f\u3053\u306eBox\u306f\u3001\u9867\u5ba2\u306b\u201d\u9a5a\u304d\u201d\u3068\u201d\u65b0\u305f\u306a\u88fd\u54c1\u3068\u306e\u51fa\u4f1a\u3044\u201d\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>MECCA\u306f\u3053\u306eBox\u306e\u63d0\u4f9b\u3092\u5927\u898f\u6a21\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u5c55\u958b\u3057\u3001\u53d7\u3051\u53d6\u308a\u306b\u306f\u5e97\u8217\u8a2a\u554f\u304bEC\u3067\u306e\u8ffd\u52a0\u8cfc\u5165\u3092\u6761\u4ef6\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u4f1a\u54e1\u306e\u518d\u6765\u5e97\u3084\u8cfc\u8cb7\u3092\u4fc3\u9032\u3002\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u5de7\u307f\u306a\u8a2d\u8a08\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7279\u5fb43\uff1a\u71b1\u72c2\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u5275\u51fa\u3068\u7d76\u5927\u306a\u6210\u679c<\/strong><\/h3>\n\n\n\n<p>\u3053\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u71b1\u72c2\u7684\u306a\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u305f\u3002\u4f1a\u54e1\u306f\u81ea\u767a\u7684\u306bSNS\u3067Box\u306e\u958b\u5c01\u52d5\u753b\u3092\u5171\u6709\u3057\u3001\u305d\u308c\u304c\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002 \u305d\u306e\u7d50\u679c\u306f\u6570\u5b57\u306b\u3082\u660e\u78ba\u306b\u8868\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beauty Loop\u95a2\u9023\u306e\u30e1\u30fc\u30eb\u306f\u3001\u901a\u5e38\u30e1\u30fc\u30eb\u3088\u308a<strong>CTR\u304c389%\u5897<\/strong>\u3001CVR\u306f836%\u5897\u3002<\/li>\n\n\n\n<li>TikTok\u306e\u95a2\u9023\u6295\u7a3f\u306f\u3001\u4ed6\u306e\u6295\u7a3f\u3068\u6bd4\u8f03\u3057\u3066<strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u7d046.7\u500d<\/strong>\u3002<\/li>\n\n\n\n<li>Beauty Loop Box\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3060\u3051\u3067\u3001<strong>\u5e74\u9593160\u4e07\u56de\u306e\u5e97\u8217\u30fbWeb\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f<\/strong>\u3092\u5275\u51fa\u3002<\/li>\n<\/ul>\n\n\n\n<p>MECCA\u306e\u4e8b\u4f8b\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u9084\u5143\u306b\u983c\u3089\u305a\u3068\u3082\u3001\u9867\u5ba2\u306e\u5fc3\u3092\u63b4\u307f\u3001\u9a5a\u7570\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u751f\u307f\u51fa\u305b\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea7287764a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea7287764a5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"493\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img09.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26835\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img09.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img09.jpg?w=300&amp;h=148 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img09.jpg?w=768&amp;h=379 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img09.jpg?w=150&amp;h=74 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.mecca.com\/en-au\/beauty-loop\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mecca.com\/en-au\/beauty-loop\/<\/a><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea7287771e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea7287771e7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"462\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img10.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-26836\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img10.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img10.jpg?w=300&amp;h=139 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img10.jpg?w=768&amp;h=355 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-img10.jpg?w=150&amp;h=69 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u51fa\u5178\uff1a<a href=\"https:\/\/thepointofloyalty.com.au\/rosie-mcfarlane-a-loyalty-leader-who-believes-loyalty-thrives-in-the-beauty-of-a-connected-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/thepointofloyalty.com.au\/rosie-mcfarlane-a-loyalty-leader-who-believes-loyalty-thrives-in-the-beauty-of-a-connected-community\/<\/a><\/figcaption><\/figure>\n\n\n\n<p>MECCA\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u652f\u3048\u3066\u3044\u308b\u306e\u304cSalesforce\u306e\u300cLoyalty Management\u300d\u3067\u3059\u3002\u5e97\u8217\u3084EC\u3067\u306e\u8cfc\u5165\u91d1\u984d\u306b\u57fa\u3065\u3044\u3066\u4f1a\u54e1\u30e9\u30f3\u30af\u3092\u7b97\u51fa\u3057\u3001\u30e9\u30f3\u30af\u5225\u306e\u7279\u5178\u3082\u4ed8\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4ed6\u306eSalesforce\u88fd\u54c1\u3068\u5bb9\u6613\u306b\u9023\u643a\u3067\u304d\u308b\u7279\u6027\u3092\u6d3b\u304b\u3057\u3001\u7f8e\u5bb9\u90e8\u54e1\u304c\u5e97\u982d\u63a5\u5ba2\u6642\u306b\u53c2\u7167\u3059\u308b\u9867\u5ba2\u30ab\u30eb\u30c6\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u60c5\u5831\u3092\u57cb\u3081\u8fbc\u3093\u3060\u308a\u3001\u4f1a\u54e1\u30e9\u30f3\u30af\u306b\u5fdc\u3058\u305f\u914d\u4fe1\u30b7\u30ca\u30ea\u30aa\u3092\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5b9f\u88c5\u3057\u305f\u308a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u9769\u3069\u3046\u53d6\u308a\u7d44\u3080\uff1f\u5b9f\u8df5\u3092\u5927\u516c\u958b<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><strong>\u301cMA\u6d3b\u7528\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8a2d\u8a08\u3092\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u301c<\/strong><br>MA\u306e\u6d3b\u7528\u3092\u901a\u3058\u3066\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u5ea6\u5316\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u3001\u63a5\u70b9\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5168\u4f53\u3092\u898b\u76f4\u3059\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/events\/webinars\/form-rss\/4694980\/?d=blog-body-cta-banner2\">\u8a73\u7d30\u306f\u3053\u3061\u3089\u304b\u3089<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u307e\u3068\u3081-\u9867\u5ba2\u3068\u306e\u7d46\u3092\u80b2\u3080-\u6b21\u4e16\u4ee3\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u3078\"><strong>\u307e\u3068\u3081\uff1a\u9867\u5ba2\u3068\u306e\u7d46\u3092\u80b2\u3080\u3001\u6b21\u4e16\u4ee3\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u3078<\/strong><\/h2>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u304c\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u4e57\u308a\u8d8a\u3048\u3001\u9867\u5ba2\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u9375\u3068\u3057\u3066\u3001\u9032\u5316\u3057\u305fB2C\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u91cd\u8981\u6027\u3068\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u89e3\u8aac\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30dd\u30a4\u30f3\u30c8\"><strong>\u30dd\u30a4\u30f3\u30c8<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u5834\u306e\u5909\u5316:<\/strong> \u6d88\u8cbb\u8005\u884c\u52d5\u304c\u975e\u7dda\u5f62\u5316\u3057\u30011st Party Data\u3092\u57fa\u76e4\u3068\u3057\u305f\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u4f01\u696d\u306e\u6210\u9577\u306b\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/li>\n\n\n\n<li><strong>\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9032\u5316:<\/strong> \u76ee\u6307\u3059\u3079\u304d\u306f\u3001\u5024\u5f15\u304d\u4e2d\u5fc3\u306e\u300c\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u300d\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u884c\u52d5\uff08\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3092\u8a55\u4fa1\u3057\u3001\u7279\u5225\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u300c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u300d\u3067\u3042\u308b\u3002<\/li>\n\n\n\n<li><strong>\u6210\u529f\u306e\u9375:<\/strong> \u300c\u884c\u52d5\u30d9\u30fc\u30b9\u306e\u8a55\u4fa1\u300d\u3068\u300c\u4f53\u9a13\u578b\u7279\u5178\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306a\u3089\u3067\u306f\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5fc3\u3092\u63b4\u307f\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u3082\u306f\u3084\u5358\u306a\u308b\u8ca9\u4fc3\u30c4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3068\u3044\u3046\u6700\u3082\u91cd\u8981\u306a\u8cc7\u7523\u3092\u80b2\u307f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u727d\u5f15\u3059\u308b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6838\u300d\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u6539\u3081\u3066\u81ea\u793e\u306e\u9867\u5ba2\u3068\u5411\u304d\u5408\u3044\u3001\u300c\u79c1\u305f\u3061\u306f\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\uff1f\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u305f\u3044\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u539f\u70b9\u304b\u3089\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5237\u65b0\u3001\u3042\u308b\u3044\u306f\u65b0\u8a2d\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u304c\u3001\u8cb4\u793e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u3092\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u3078\u3068\u9032\u3081\u308b\u4e00\u52a9\u3068\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u3010Solution\u7d39\u4ecb\u3011Loyalty Management\u3067\u6709\u610f\u7fa9\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u751f\u6daf\u7d9a\u304f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7372\u5f97<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6226\u7565\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u518d\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=2eYBnG0uHFk?d=blog-body-cta-banner3\">\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u3068\u201c\u76f4\u63a5\u3064\u306a\u304c\u308b\u201d\u3053\u3068\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u308b\u4e2d\u3001B2C\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u3068\u3001\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u751f\u304b\u3057\u305f\u5148\u9032\u4e8b\u4f8b\u3092\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\u3067\u5c0f\u58f2\u696d\u754c\u306e\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30fc\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3092\u52d9\u3081\u308b\u5c0f\u5ddd\u54f2\u304c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":525,"featured_media":26819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68e89ee126a167fc949c4af7","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[],"sf_content_type":[],"blog":[563,571,625,656,667,670,708],"coauthors":[114],"class_list":["post-26793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-customer-relationships","blog-consumer-goods","blog-marketing","blog-customer-experience","blog-digital-marketing","blog-ecommerce","blog-social-media-marketing"],"yoast_head":"<!-- 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