{"id":27765,"date":"2025-12-08T09:12:36","date_gmt":"2025-12-08T00:12:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=27765"},"modified":"2025-12-08T09:12:37","modified_gmt":"2025-12-08T00:12:37","slug":"jp-surge-in-ai-mediated-purchases","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-surge-in-ai-mediated-purchases\/","title":{"rendered":"\u6025\u5897\u3059\u308b\u201cAI\u7d4c\u7531\u8cfc\u8cb7\u201d\u3002\u8d77\u304d\u3066\u3044\u308b\u5909\u5316\u306e\u6df1\u5c64"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-\u6d88\u8cbb\u8005\u306e\u7d041-3\u304c-ai\u306b\u8cb7\u3063\u3066\u307b\u3057\u3044-\u3068\u7b54\u3048\u308b\u6642\u4ee3\" data-level=\"3\">\u6d88\u8cbb\u8005\u306e\u7d041\/3\u304c\u300cAI\u306b\u8cb7\u3063\u3066\u307b\u3057\u3044\u300d\u3068\u7b54\u3048\u308b\u6642\u4ee3<\/a><\/li><li><a href=\"#h-\u898b\u3048\u306a\u3044\u9867\u5ba2\u640d\u5931-invisible-loss-\u3068\u306f\u4f55\u304b\" data-level=\"2\">\u898b\u3048\u306a\u3044\u9867\u5ba2\u640d\u5931\u3001\u300cInvisible Loss\u300d\u3068\u306f\u4f55\u304b<\/a><\/li><li><a href=\"#h-\u524d\u4f8b\u306a\u304d\u6311\u6226-\u4eba\u3068ai-\u3092\u6e80\u8db3\u3055\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\" data-level=\"2\">\u524d\u4f8b\u306a\u304d\u6311\u6226\u3001\u300c\u4eba\u3068AI\u300d\u3092\u6e80\u8db3\u3055\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/a><\/li><li><a href=\"#h-ai\u306f-\u65b0\u3057\u3044\u9867\u5ba2-\u5099\u3048\u308b\u30d6\u30e9\u30f3\u30c9\u3060\u3051\u304c\u9078\u3070\u308c\u308b\" data-level=\"2\">AI\u306f\u300c\u65b0\u3057\u3044\u9867\u5ba2\u300d\u3002\u5099\u3048\u308b\u30d6\u30e9\u30f3\u30c9\u3060\u3051\u304c\u9078\u3070\u308c\u308b<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30a4\u30f3\u30b5\u30a4\u30c8<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u4eca\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u304c\u3069\u3093\u306a\u3053\u3068\u3092\u8003\u3048\u3066\u3044\u308b\u306e\u304b\u3001\u8abf\u67fb\u30c7\u30fc\u30bf\u306b\u3057\u307e\u3057\u305f\u3002\u6642\u4ee3\u306e\u5909\u5316\u306b\u4f34\u3044\u3001AI\u3092\u3069\u3053\u306b\u6d3b\u7528\u3057\u305f\u3089\u3044\u3044\u306e\u304b\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3082\u63b2\u8f09\u3057\u3066\u304a\u308a\u3001\u3053\u3061\u3089\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3054\u7d39\u4ecb\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/industries\/consumer-goods\/consumer-goods-insights-report\/?d=blog-body-cta-banner1\">\u30ec\u30dd\u30fc\u30c8\u3092\u8aad\u3080<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/12\/form-generic-guide-industry-consumer-goods-1440x810-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/12\/form-generic-guide-industry-consumer-goods-1440x810-1.png 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/12\/form-generic-guide-industry-consumer-goods-1440x810-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/12\/form-generic-guide-industry-consumer-goods-1440x810-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/12\/form-generic-guide-industry-consumer-goods-1440x810-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/12\/form-generic-guide-industry-consumer-goods-1440x810-1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u6d88\u8cbb\u8005\u306e\u7d041-3\u304c-ai\u306b\u8cb7\u3063\u3066\u307b\u3057\u3044-\u3068\u7b54\u3048\u308b\u6642\u4ee3\"><strong>\u6d88\u8cbb\u8005\u306e\u7d041\/3\u304c\u300cAI\u306b\u8cb7\u3063\u3066\u307b\u3057\u3044\u300d\u3068\u7b54\u3048\u308b\u6642\u4ee3<\/strong><\/h3>\n\n\n\n<p>2025\u5e7411\u6708\u3001\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u306f <strong>\u300c<a href=\"https:\/\/www.nikkei.com\/article\/DGXZQOUC216P70R21C25A1000000\/\">Google\u691c\u7d22\u3092\u901a\u3058\u305f\u30b5\u30a4\u30c8\u8a2a\u554f\u304c\u904e\u53bb2\u5e74\u306733%\u6e1b\u5c11\u3057\u305f<\/a>\u300d<\/strong> \u3068\u5831\u3058\u307e\u3057\u305f\u3002\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308bAI\u8981\u7d04\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5916\u90e8\u30b5\u30a4\u30c8\u3078\u79fb\u52d5\u3057\u306a\u304f\u3066\u3082\u5fc5\u8981\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u305f\u3081\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5909\u5316\u304c\u793a\u3059\u306e\u306f\u3001<strong>\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u5165\u53e3\u304cAI\u306b\u5909\u308f\u3063\u305f\u300d\u73fe\u5b9f<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4ee3\u308f\u3063\u3066\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u63a2\u7d22\u3057\u3001\u88fd\u54c1\u306e\u691c\u7d22\u3084\u6bd4\u8f03\u691c\u8a0e\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u8cfc\u5165\u307e\u3067\u3092\u62c5\u3046\u30fc\u30fc\u3002\u3053\u3093\u306a\u884c\u52d5\u306f\u3001\u3082\u306f\u3084\u9060\u3044\u672a\u6765\u306e\u8a71\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u306b\u5317\u7c73\u3084\u6b27\u5dde\u306e\u4e00\u90e8\u3067\u306f\u3001AI\u3092\u4ecb\u3057\u305f\u8cfc\u8cb7\u304c\u5897\u3048\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u65b0\u306e<a href=\"https:\/\/www.bain.com\/about\/media-center\/press-releases\/20252\/agentic-ai-poised-to-disrupt-retail-even-with-50-of-consumers-cautious-of-fully-autonomous-purchasesbain--company\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bain &amp; Company\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\uff08\u82f1\u8a9e\uff09\u3067\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u95a2\u9023\u306eAI\u30d7\u30ed\u30f3\u30d7\u30c8\u5229\u7528\u304c2024\u301c2025\u5e74\u306725\uff05\u4ee5\u4e0a\u5897\u52a0\u3057\u3066\u304a\u308a\u3001AI\u691c\u7d22\uff08AI-assisted search\uff09\u306f\u691c\u7d22\u3092\u7f6e\u304d\u63db\u3048\u308b\u5b58\u5728\u3068\u3057\u3066\u6025\u901f\u306b\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6d88\u8cbb\u8005\u306e 30\u301c45\uff05\u304c\u3001\u751f\u6210AI\u3092\u7528\u3044\u305f\u300c\u5546\u54c1\u30ea\u30b5\u30fc\u30c1\uff0f\u6bd4\u8f03\uff0f\u691c\u8a0e\u300d\u306b\u5229\u7528\u7d4c\u9a13\u304c\u3042\u308b<\/strong>\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Salesforce\u306e\u6700\u65b0\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8<a href=\"https:\/\/www.salesforce.com\/news\/stories\/consumers-ready-for-ai-agents-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300eCustomer Expectations Report\uff08\u9867\u5ba2\u306e\u671f\u5f85\u306b\u95a2\u3059\u308b\u30ec\u30dd\u30fc\u30c8\uff09\u300f<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u3088\u308b\u3068\u3001<strong>\u6d88\u8cbb\u8005\u306e36%\u304c\u300c\u4eba\u306b\u3088\u308b\u8cfc\u5165\u3088\u308a\u3082\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u7d4c\u7531\u3067\u306e\u8cfc\u5165\u306e\u307b\u3046\u304c\u826f\u3044\u300d\u3068\u56de\u7b54<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u4e00\u6642\u7684\u306a\u6d41\u884c\u3084\u8208\u5473\u3067\u306f\u306a\u304f\u3001\u660e\u78ba\u306a\u300c\u8cfc\u8cb7\u884c\u52d5\u306e\u5408\u7406\u5316\u30cb\u30fc\u30ba\u300d\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5fd9\u3057\u3044\u6642\u306b\u3001\u6700\u9069\u306a\u9078\u629e\u3092\u4ee3\u308f\u308a\u306b\u3057\u3066\u307b\u3057\u3044\uff08\u30bf\u30a4\u30e0\u30bb\u30fc\u30d3\u30f3\u30b0\uff09<\/strong><\/li>\n\n\n\n<li><strong>\u81a8\u5927\u306a\u30ec\u30d3\u30e5\u30fc\u3084\u6bd4\u8f03\u5206\u6790\u3092\u4efb\u305b\u305f\u3044\uff08\u60c5\u5831\u8ca0\u8377\u306e\u8efd\u6e1b\uff09<\/strong><\/li>\n\n\n\n<li><strong>\u81ea\u5206\u306b\u6700\u9069\u306a\u3082\u306e\u3092\u201c\u30d6\u30ec\u305a\u306b\u201d\u9078\u3093\u3067\u307b\u3057\u3044\uff08\u5ba2\u89b3\u6027\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u898b\u3048\u306a\u3044\u9867\u5ba2\u640d\u5931-invisible-loss-\u3068\u306f\u4f55\u304b\"><strong>\u898b\u3048\u306a\u3044\u9867\u5ba2\u640d\u5931\u3001\u300cInvisible Loss\u300d\u3068\u306f\u4f55\u304b<\/strong><\/h2>\n\n\n\n<p>AI\u304c\u8cfc\u8cb7\u306e\u201c\u5165\u53e3\u201d\u3092\u62c5\u3044\u59cb\u3081\u308b\u3068\u3001\u4f01\u696d\u306f\u3072\u3068\u3064\u306e\u5927\u304d\u306a\u554f\u984c\u306b\u76f4\u9762\u3057\u307e\u3059\u3002\u305d\u308c\u304c <strong>Invisible Loss\uff08\u898b\u3048\u306a\u3044\u9867\u5ba2\u640d\u5931\uff09<\/strong> \u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306f\u300c\u516c\u5f0f\u30b5\u30a4\u30c8\u3092\u898b\u3066\u307b\u3057\u3044\u300d\u300c\u5e83\u544a\u3092\u898b\u3066\u307b\u3057\u3044\u300d\u3068\u8003\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001AI\u306f\u307e\u305a\u3001\u88fd\u54c1\u3092\u201c\u8aa4\u89e3\u306a\u304f\u201d\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u88fd\u54c1\u306e\u7279\u6027\u3084\u4ed5\u69d8\u306a\u3069\u306e\u30e1\u30bf\u30c7\u30fc\u30bf\u3084\u5229\u7528\u8005\u30ec\u30d3\u30e5\u30fc\u3001UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3001\u5c02\u9580\u5bb6\uff0f\u7b2c\u4e09\u8005\u30b5\u30a4\u30c8\u306e\u8a18\u8ff0\u306a\u3069\u306e\u8907\u6570\u306e\u60c5\u5831\u6e90\u3092\u3001\u6574\u5408\u6027\u3092\u91cd\u8996\u3057\u3066\u8aad\u307f\u53d6\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u306b\u8a55\u4fa1\u3055\u308c\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u305d\u3082\u305d\u3082\u63a8\u85a6\u5019\u88dc\u30ea\u30b9\u30c8\u306b\u3059\u3089\u5165\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u88fd\u54c1\u3092\u63a8\u5968\u3059\u308b\u304b\u3069\u3046\u304b\u306f\u30ed\u30b0\u3068\u3057\u3066\u6b8b\u3089\u305a\u3001<strong>\u5f93\u6765\u306e\u5206\u6790\u3067\u306f\u6349\u3048\u3089\u308c\u306a\u3044\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76f2\u70b9\u300d\u304c\u751f\u307e\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/strong>\u3053\u306e\u300c\u898b\u3048\u306a\u3044\u9867\u5ba2\u300d\u306b\u9069\u5207\u306b\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001Invisible Loss\u306b\u76f4\u9762\u3059\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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