{"id":28515,"date":"2026-03-02T08:20:17","date_gmt":"2026-03-01T23:20:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=28515"},"modified":"2026-03-02T08:20:18","modified_gmt":"2026-03-01T23:20:18","slug":"jp-customer-case-study-beams","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-customer-case-study-beams\/","title":{"rendered":"\u3010\u30d3\u30fc\u30e0\u30b9\u4e8b\u4f8b\u3011\u9867\u5ba2\u306e\u201c\u71b1\u91cf\u201d\u3092\u53ef\u8996\u5316\u3059\u308b\u300c\u76f8\u601d\u76f8\u611b\u300d\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3078\u306e\u9053"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" 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class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>1976\u5e74\u306e\u5275\u696d\u4ee5\u6765\u3001\u65e5\u672c\u306e\u30bb\u30ec\u30af\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u30d1\u30a4\u30aa\u30cb\u30a2\u3068\u3057\u3066\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u3068\u3069\u307e\u3089\u305a\u65b0\u305f\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u30ab\u30eb\u30c1\u30e3\u30fc\u3092\u767a\u4fe1\u3057\u7d9a\u3051\u308b\u30d3\u30fc\u30e0\u30b9\u3002<\/p>\n\n\n\n<p>2024\u5e743\u6708\u306b\u306f\u7d44\u7e54\u518d\u7de8\u306b\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u304c\u8a2d\u7acb\u3055\u308c\u3001\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u4ee5\u964d\u307e\u3067\u306e\u304a\u5ba2\u69d8\u306e\u4f53\u9a13\u3092\u4e00\u8cab\u3057\u3066\u7ba1\u638c\u3067\u304d\u308b\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u540c\u5e749\u6708\u306b\u3001\u304a\u5ba2\u69d81\u4eba\u3072\u3068\u308a\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u5316\u3055\u305b\u308b\u3001\u65b0\u305f\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u9577\u5e74\u5229\u7528\u3057\u3066\u304d\u305fSalesforce\u306e\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a>\u300d\u3084\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/service\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a>\u300d\u306b\u52a0\u3048\u3001\u65b0\u305f\u306b\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty Management<\/a>\u300d\u3092\u63a1\u7528\u3002\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u304a\u5ba2\u69d8\u306e\u300c\u884c\u52d5\u30c7\u30fc\u30bf\u300d\u3082\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001LTV\uff08Life Time Value\uff09\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u727d\u5f15\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u672c\u90e8\u9577\u306e\u5c71\u5d0e\u52c7\u4e00\u3055\u3093\u3068\u5c71\u6751\u97ff\u5b50\u3055\u3093\u3001\u90e1\u5c71\u7950\u4eae\u3055\u3093\u306e3\u4eba\u306b\u3001\u65b0\u3057\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u72d9\u3044\u3068\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty Management<\/a>\u3067\u63cf\u304f\u6b21\u4e16\u4ee3\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8a9e\u3063\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u88fd\u54c1\u30c7\u30e2\u52d5\u753b<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><strong>AI\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u53ce\u76ca\u6027\u3092\u5411\u4e0a<\/strong><br>\u3053\u306e\u52d5\u753b\u3067\u306f\u4ee5\u4e0b\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br>\u30fb\u30b3\u30fc\u30c9\u4e0d\u8981\u3067\u30af\u30ea\u30c3\u30af\u64cd\u4f5c\u3060\u3051\u3067\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u5b9a<br>\u30fb\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3067\u5b9f\u65bd \u306a\u3069<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/demo\/loyalty-management-demo\/?d=blog-body-cta-banner1\">\u30c7\u30e2\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/form-generic-video-marketing-1440x810-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/form-generic-video-marketing-1440x810-1.png 1440w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/form-generic-video-marketing-1440x810-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/form-generic-video-marketing-1440x810-1.png?w=768&amp;h=432 768w, 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href=\"#h-\u30c7\u30b8\u30bf\u30eb\u3067\u62e1\u5f35\u3059\u308b\u30d3\u30fc\u30e0\u30b9\u6d41\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\" data-level=\"2\">\u30c7\u30b8\u30bf\u30eb\u3067\u62e1\u5f35\u3059\u308b\u30d3\u30fc\u30e0\u30b9\u6d41\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30d3\u30fc\u30e0\u30b9\u304c\u6b69\u3093\u3060crm\u5f37\u5316\u306e\u9053\"><strong>\u30d3\u30fc\u30e0\u30b9\u304c\u6b69\u3093\u3060CRM\u5f37\u5316\u306e\u9053<\/strong><\/h2>\n\n\n\n<p><strong><strong><strong>\u2500\u2500<\/strong><\/strong>\u307e\u305a\u306f\u3001\u30d3\u30fc\u30e0\u30b9\u306eCRM\u6226\u7565\u3068\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u6b69\u307f\u3092\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u5d0e\uff1a<\/strong>\u5e97\u8217\u3068EC\u3067\u5171\u901a\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u8caf\u307e\u308b\u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u300cBEAMS CLUB\u300d\u81ea\u4f53\u306f\u30012002\u5e74\u304b\u3089\u5b58\u5728\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u632f\u308a\u8fd4\u308b\u3068\u3001\u6700\u521d\u306e10\u5e74\u306f\u30c7\u30fc\u30bf\u3092\u8caf\u3081\u308b\u3053\u3068\u306b\u7d42\u59cb\u3057\u3066\u3044\u307e\u3057\u305f\u306d\u3002<strong>2013\u5e74\u306bLTV\u306e\u91cd\u8981\u6027\u3092\u4f1a\u793e\u3068\u3057\u3066\u8a8d\u8b58\u3057\u3001CRM\u63a8\u9032\u90e8\u304c\u767a\u8db3\u3002<\/strong>\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u3092\u3088\u308a\u4e00\u5c64\u5f37\u5316\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da159793f6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da159793f6d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img01.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-28528\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img01.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img01.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img01.jpg?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u5c71\u5d0e\u52c7\u4e00<\/strong><br><strong>\u682a\u5f0f\u4f1a\u793e\u30d3\u30fc\u30e0\u30b9\u3000\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u672c\u90e8\u9577\u517c\u5ba3\u4f1d\u8ca9\u4fc3\u90e8\u90e8\u9577<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u5927\u304d\u306a\u8ee2\u6a5f\u3068\u306a\u3063\u305f\u306e\u304c2016\u5e74\u3067\u3059\u3002<strong>EC\u30b5\u30a4\u30c8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3068\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30f3\u30c1\u306b\u52a0\u3048\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u3001\u4f1a\u54e1\u30b7\u30b9\u30c6\u30e0\u306e\u5237\u65b0\u3002\u3053\u306e4\u3064\u3092\u307b\u307c\u540c\u6642\u671f\u306b\u884c\u3063\u305f\u3093\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u3053\u306e\u6642\u306b\u5c0e\u5165\u3057\u305f\u306e\u304c\u3001\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a>\u300d\u3067\u3059\u3002\u5c0e\u5165\u3057\u305f\u76ee\u7684\u306f\u3001\u304a\u5ba2\u69d8\u306e\u5c5e\u6027\u3084\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u5404\u7a2e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3002\u305d\u308c\u307e\u3067\u306f\u4e00\u6589\u914d\u4fe1\u3060\u3051\u3067\u3057\u305f\u304c\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a>\u306b\u3088\u308a\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u793a\u3059F2\u8ee2\u63db\u7387\u3084\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c\u5927\u304d\u304f\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u5f8c\u30012020\u5e74\u306b\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/service\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a>\u300d\u3092\u5c0e\u5165\u3002\u305d\u308c\u307e\u3067\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3067\u306f\u4f1a\u54e1\u30b7\u30b9\u30c6\u30e0\u3068EC\u30b7\u30b9\u30c6\u30e0\u3001\u554f\u3044\u5408\u308f\u305b\u30b7\u30b9\u30c6\u30e0\u30683\u3064\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u304a\u5ba2\u69d8\u5bfe\u5fdc\u3092\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001<strong><a href=\"https:\/\/www.salesforce.com\/jp\/service\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a>\u306e\u5c0e\u5165\u3067\u304a\u5ba2\u69d8\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3057\u305f\u3053\u3068\u3067\u3001\u5bfe\u5fdc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<p>\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u304c\u30b7\u30b9\u30c6\u30e0\u3067\u7ba1\u7406\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u30a2\u30ca\u30ed\u30b0\u3060\u3063\u305f\u696d\u52d9\u3092\u6570\u5024\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u3082\u306a\u308a\u3001\u30e1\u30f3\u30d0\u30fc\u304c\u80fd\u52d5\u7684\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u305b\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3082\u5927\u304d\u306a\u6210\u679c\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong><strong><strong><strong>\u2500\u2500<\/strong><\/strong><\/strong>\u3053\u308c\u307e\u3067\u9577\u304f<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a>\u3084<a href=\"https:\/\/www.salesforce.com\/jp\/service\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a>\u3092\u3054\u5229\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u304c\u3001Salesforce\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u7387\u76f4\u306a\u611f\u60f3\u3092\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u5d0e\uff1a<\/strong>\u79c1\u305f\u3061\u304c\u6c42\u3081\u308b\u6a5f\u80fd\u8981\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3067\u3059\u304c\u3001\u5c06\u6765\u6027\u3068\u30d3\u30b8\u30e7\u30f3\u306b\u3082\u5171\u611f\u3057\u3066\u3044\u307e\u3059\u3002\u5358\u306b\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u300c\u30d3\u30fc\u30e0\u30b9\u306e\u6210\u9577\u306b\u3044\u304b\u306b\u4f34\u8d70\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u59ff\u52e2\u3092\u4e00\u8cab\u3057\u3066\u793a\u3057\u3066\u304f\u308c\u3066\u3044\u308b<\/strong>\u3068\u611f\u3058\u307e\u3059\u306d\u3002<\/p>\n\n\n\n<p><strong><strong><strong><strong><strong>\u2500\u2500<\/strong><\/strong><\/strong><\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u306e\u4e2d\u3067\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u5f37\u5316\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u5c71\u6751\u3055\u3093\u3068\u90e1\u5c71\u3055\u3093\u3082\u3054\u610f\u898b\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u6751\uff1a<\/strong>\u79c1\u306f\u666e\u6bb5\u3001\u30b7\u30b9\u30c6\u30e0\u90e8\u9580\u3092\u4ecb\u3057\u3066\u3084\u308a\u53d6\u308a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u76f4\u63a5\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u308b\u6a5f\u4f1a\u306f\u5c11\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u6253\u3061\u5408\u308f\u305b\u306a\u3069\u306b\u53c2\u52a0\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u3068\u3001<strong>Salesforce\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306f\u30d3\u30fc\u30e0\u30b9\u306e\u72b6\u6cc1\u3092\u6df1\u304f\u7406\u89e3\u3057\u3066\u304f\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u70b9\u306f\u3001\u4ed6\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u3068\u6bd4\u8f03\u3057\u3066\u3082\u5927\u304d\u306a\u5fc3\u5f37\u3055\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da15979583c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da15979583c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img02.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-28529\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img02.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img02.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img02.jpg?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u5c71\u6751\u97ff\u5b50<\/strong><br><strong>\u682a\u5f0f\u4f1a\u793e\u30d3\u30fc\u30e0\u30b9\u3000\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u90e8\u90e8\u9577<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>\u90e1\u5c71\uff1a<\/strong>\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306b\u983c\u3082\u3057\u3055\u3092\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u79c1\u306f2016\u5e74\u306e<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\">Agentforce Marketing<\/a>\u5c0e\u5165\u6642\u304b\u3089\u62c5\u5f53\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u5f53\u6642\u306f\u4eca\u3088\u308a\u3082\u624b\u63a2\u308a\u306e\u72b6\u614b\u3002\u305d\u3093\u306a\u4e2d\u3001Salesforce\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c1\u30fc\u30e0\u306b\u4f34\u8d70\u3057\u3066\u3082\u3089\u3044\u306a\u304c\u3089\u3001\u30b7\u30ca\u30ea\u30aa\u306e\u69cb\u7bc9\u3084\u30c7\u30fc\u30bf\u6d3b\u7528\u6cd5\u3092\u4e00\u7dd2\u306b\u8003\u3048\u3066\u304f\u308c\u3066\u3001\u30ce\u30a6\u30cf\u30a6\u3092\u793e\u5185\u306b\u84c4\u7a4d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001<strong>\u30b7\u30b9\u30c6\u30e0\u30c8\u30e9\u30d6\u30eb\u304c\u8d77\u304d\u305f\u969b\u3082\u3001\u554f\u3044\u5408\u308f\u305b\u3059\u308b\u3068\u3059\u3050\u306b\u5bfe\u5fdc\u3057\u3066\u304f\u308c\u3001\u89e3\u6d88\u3059\u308b\u307e\u3067\u306e\u72b6\u6cc1\u3092\u9010\u4e00\u5831\u544a\u3057\u3066\u3082\u3089\u3048\u308b<\/strong>\u3053\u3068\u3082\u983c\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da1597966f4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da1597966f4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img03.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-28530\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img03.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img03.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img03.jpg?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u90e1\u5c71\u7950\u4eae<\/strong><br><strong>\u682a\u5f0f\u4f1a\u793e\u30d3\u30fc\u30e0\u30b9\u3000\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u90e8\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u90e8\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8ab2<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u71b1\u91cf\u3092\u53ef\u8996\u5316\u3059\u308b-\u76f8\u601d\u76f8\u611b-\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\"><strong>\u71b1\u91cf\u3092\u53ef\u8996\u5316\u3059\u308b\u300c\u76f8\u601d\u76f8\u611b\u300d\u306a\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><\/h2>\n\n\n\n<p><strong><strong><strong><strong><strong><strong>\u2500\u2500<\/strong><\/strong><\/strong><\/strong><\/strong>2024\u5e74\u306eBEAMS CLUB\u5237\u65b0\u306b\u4f34\u3044\u3001Salesforce\u306e\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty Management<\/a>\u300d\u3092\u5c0e\u5165\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u6539\u3081\u3066\u3001\u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u5237\u65b0\u306b\u81f3\u3063\u305f\u80cc\u666f\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u5d0e\uff1a<\/strong>2021\u5e74\u9803\u304b\u3089\u3001\u3055\u3089\u306b\u304a\u5ba2\u69d8\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u304f\u3059\u308b\u305f\u3081\u306b\u300c\u304a\u5ba2\u69d8\u3068\u3069\u3046\u5411\u304d\u5408\u3046\u304b\u300d\u3092\u793e\u5185\u5168\u4f53\u3067\u8b70\u8ad6\u3057\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u304d\u3063\u304b\u3051\u306f\u3001\u30b3\u30ed\u30ca\u798d\u3067\u3059\u3002\u304a\u5ba2\u69d8\u306e\u4fa1\u5024\u89b3\u304c\u5909\u5316\u3057\u3001\u4f01\u696d\u3068\u304a\u5ba2\u69d8\u306e\u95a2\u4fc2\u6027\u304c\u554f\u308f\u308c\u308b\u4e2d\u3067\u3001\u3053\u308c\u307e\u3067\u306e\u3088\u3046\u306a<strong>\u8cfc\u5165\u91d1\u984d\u3060\u3051\u3067\u4f1a\u54e1\u30b9\u30c6\u30fc\u30b8\u304c\u6c7a\u307e\u308a\u3001\u30dd\u30a4\u30f3\u30c8\u3068\u3044\u3046\u5bfe\u4fa1\u3067\u4f01\u696d\u304c\u304a\u5ba2\u69d8\u306e\u884c\u52d5\u3092\u8a55\u4fa1\u3057\u3088\u3046\u3068\u3059\u308b\u624b\u6cd5\u306b\u5bfe\u3057\u3066\u3001\u9055\u548c\u611f\u3092\u611f\u3058\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3093\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u305d\u3053\u3067\u79c1\u305f\u3061\u304c\u305f\u3069\u308a\u7740\u3044\u305f\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u300c\u76f8\u601d\u76f8\u611b\u300d\u3002\u4f01\u696d\u304c\u4e00\u65b9\u7684\u306b\u304a\u5ba2\u69d8\u3092\u8a55\u4fa1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u69d8\u3092\u611b\u3057\u3001\u304a\u5ba2\u69d8\u304b\u3089\u3082\u611b\u3055\u308c\u308b\u95a2\u4fc2\u3092\u3064\u304f\u308a\u305f\u3044\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001<strong>\u300c\u8cfc\u8cb7\u300d\u3068\u3044\u3046\u7d50\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u30d3\u30fc\u30e0\u30b9\u3068\u904e\u3054\u3057\u3066\u304f\u308c\u305f\u6642\u9593\u3084\u71b1\u91cf\u3068\u3044\u3063\u305f\u3001\u300c\u884c\u52d5\u300d\u305d\u306e\u3082\u306e\u3082\u898b\u5b88\u308a\u7d9a\u3051\u305f\u3044<\/strong>\u3068\u8003\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da159797664&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da159797664\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img04.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-28531\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img04.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img04.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img04.jpg?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong><strong><strong><strong><strong><strong><strong>\u2500\u2500<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>\u300c\u76f8\u601d\u76f8\u611b\u300d\u3068\u3044\u3046\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5b9f\u73fe\u3059\u308b\u3046\u3048\u3067\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty Management<\/a>\u306b\u7740\u773c\u3044\u305f\u3060\u3044\u305f\u7406\u7531\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u5d0e\uff1a<\/strong>\u5f93\u6765\u306e\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u5358\u7d14\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u4ed8\u4e0e\u30fb\u5229\u7528\u3059\u308b\u6a5f\u80fd\u3057\u304b\u306a\u304f\u3001\u304a\u5ba2\u69d8\u306e\u591a\u69d8\u306a\u884c\u52d5\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3053\u308c\u307e\u3067\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u300c1\u5186\uff1d1\u30dd\u30a4\u30f3\u30c8\u300d\u3068\u3044\u3046\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u51e6\u7406\u306b\u306f\u9577\u3051\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3057\u305f\u300d\u300c\u30de\u30a4\u30d0\u30c3\u30b0\u3092\u6301\u53c2\u3057\u305f\u300d\u3068\u3044\u3063\u305f\u3001\u91d1\u92ad\u4ee5\u5916\u306e\u591a\u69d8\u306a\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u3057\u3066\u84c4\u7a4d\u3057\u3001\u53ef\u8996\u5316\u3059\u308b\u8a2d\u8a08\u306b\u306f\u306a\u3063\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3053\u308c\u3092\u7121\u7406\u306b\u6539\u4fee\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u83ab\u5927\u306a\u30b3\u30b9\u30c8\u3068\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u70b9\u3001<strong><a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty Management<\/a>\u3067\u3042\u308c\u3070\u3001\u84c4\u7a4d\u3055\u308c\u305f\u591a\u69d8\u306a\u30c7\u30fc\u30bf\u3092\u67d4\u8edf\u306b\u6d3b\u7528\u3057\u3001\u304a\u5ba2\u69d8\u306e\u71b1\u91cf\u3092\u898b\u3048\u308b\u5316\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u307e\u305f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a>\u3084<a href=\"https:\/\/www.salesforce.com\/jp\/service\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a>\u3068\u540c\u3058\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306b\u3042\u308b\u305f\u3081\u3001\u8caf\u307e\u3063\u305f\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u5373\u5ea7\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u5e97\u8217\u3067\u306e\u63a5\u5ba2\u306b\u9084\u5143\u3067\u304d\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u4ed6\u306eSalesforce\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304a\u3088\u3073\u30c7\u30fc\u30bf\u3068\u306e\u9023\u643a\u306e\u3057\u3084\u3059\u3055\u3082\u3001\u4ed6\u793e\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u306f\u306a\u3044\u5f37\u307f\u3067\u3001\u9078\u5b9a\u306e\u6c7a\u3081\u624b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong><strong><strong><strong><strong><strong><strong><strong>\u2500\u2500<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>\u300c\u884c\u52d5\u300d\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u5177\u4f53\u7684\u306b\u3069\u3093\u306a\u4ed5\u7d44\u307f\u3092\u5c0e\u5165\u3057\u305f\u306e\u3067\u3059\u304b\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u5d0e\uff1a<\/strong>\u65b0\u305f\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u30de\u30a4\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<strong>\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001\u3053\u306e\u30de\u30a4\u30eb\u304c\u6c38\u4e45\u4e0d\u6ec5<\/strong>\u3067\u3042\u308b\u70b9\u3067\u3059\u3002\u5f53\u793e\u306e\u5f93\u6765\u306e\u8cfc\u8cb7\u30de\u30a4\u30eb\u306f\u5e74\u9593\u3067\u30ea\u30bb\u30c3\u30c8\u3055\u308c\u308b\u300c\u30d5\u30ed\u30fc\u578b\u300d\u306e\u8a55\u4fa1\u3067\u3057\u305f\u304c\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u30de\u30a4\u30eb\u306f\u304a\u5ba2\u69d8\u304c\u30d3\u30fc\u30e0\u30b9\u306b\u5411\u3051\u3066\u304f\u3060\u3055\u3063\u305f\u6642\u9593\u3084\u71b1\u91cf\u3092\u300c\u30b9\u30c8\u30c3\u30af\u578b\u300d\u3067\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9577\u304f\u304a\u4ed8\u304d\u5408\u3044\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u304a\u5ba2\u69d8\u307b\u3069\u3001\u5f53\u7136\u30a2\u30af\u30b7\u30e7\u30f3\u3082\u591a\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u884c\u52d5\u306e\u4e00\u3064\u3072\u3068\u3064\u3092\u5927\u5207\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6307\u6a19\u3068\u3057\u3066\u6349\u3048\u3001\u300c\u8cfc\u8cb7\u300d\u3068\u300c\u884c\u52d5\u300d\u306e\u4e21\u8f2a\u3067\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3066\u3044\u304f\u3002\u3053\u308c\u3053\u305d\u304c\u3001\u79c1\u305f\u3061\u304c\u76ee\u6307\u3059\u4e2d\u9577\u671f\u7684\u306a\u300c\u76f8\u601d\u76f8\u611b\u300d\u306e\u304b\u305f\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u8a55\u4fa1\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5909\u3048\u307e\u3057\u305f\u3002\u3053\u308c\u307e\u3067\u306f\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084LINE\u9023\u643a\u3092\u4fc3\u3059\u305f\u3081\u306b\u3001\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u3092\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3068\u3057\u3066\u4f7f\u3046\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u884c\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u3042\u304f\u307e\u3067\u201c\u4f01\u696d\u90fd\u5408\u201d\u306e\u65bd\u7b56\u3002\u305d\u3046\u3067\u306f\u306a\u304f\u3001<strong>\u304a\u5ba2\u69d8\u306e\u80fd\u52d5\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u305d\u306e\u3082\u306e\u3092\u8cc7\u7523\u3068\u3057\u3066\u8a55\u4fa1\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u3064\u304f\u308a\u305f\u3044<\/strong>\u3068\u8003\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\u5c71\u6751\uff1a<\/strong>\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u3084\u30de\u30a4\u30d0\u30c3\u30b0\u6301\u53c2\u3001\u30e1\u30fc\u30eb\u306e\u8cfc\u8aad\u306a\u3069\u8cfc\u8cb7\u3060\u3051\u3067\u306f\u306a\u3044\u591a\u69d8\u306a\u884c\u52d5\u306b\u30de\u30a4\u30eb\u3092\u4ed8\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002\u793e\u5185\u304b\u3089\u3082\u300c\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u30de\u30a4\u30eb\u3092\u4ed8\u4e0e\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u58f0\u304c\u4e0a\u304c\u3063\u3066\u304d\u3066\u3044\u3066\u3001\u30d3\u30fc\u30e0\u30b9\u3089\u3057\u3044\u65bd\u7b56\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u304a\u5ba2\u69d8\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u304c\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u3060\u3051\u3067\u306f\u898b\u3048\u306a\u304b\u3063\u305f\u304a\u5ba2\u69d8\u3068\u306e\u63a5\u70b9\u3084\u95a2\u4fc2\u6027\u304c\u53ef\u8996\u5316\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u5148\u3001\u305d\u3046\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30d3\u30fc\u30e0\u30b9\u3089\u3057\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3082\u3063\u3068\u5897\u3084\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong>\u2500\u2500<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>\u4eca\u56de\u3001Loyalty Management\u3068\u3044\u3046\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u306f\u306a\u304f\u3001\u5c0e\u5165\u30fb\u6d3b\u7528\u3092\u652f\u63f4\u3059\u308b\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/services\/professional-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Professional Service<\/a>\u300d\u3082\u5c0e\u5165\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u304a\u5ba2\u69d8\u306b\u3088\u3063\u3066\u306fSalesforce\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u652f\u63f4\u3092\u53d7\u3051\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u5d0e\uff1a<\/strong>\u524d\u8ff0\u3057\u305f\u901a\u308a\u3001\u904e\u53bb\u306b\u8907\u6570\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u904e\u7a0b\u306e\u4e2d\u3067\u3001Salesforce\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c1\u30fc\u30e0\u306b\u5168\u9762\u7684\u306b\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u529b\u3092\u5b58\u5206\u306b\u611f\u3058\u305f\u306e\u3067\u3001\u4eca\u56de\u306e\u5c0e\u5165\u3082\u5fc5\u7136\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u30b5\u30dd\u30fc\u30c8\u529b\u3092\u8a55\u4fa1\u3059\u308b\u4e00\u65b9\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u306f\u306a\u304f\u30d7\u30ed\u30c0\u30af\u30c8\u30e1\u30fc\u30ab\u30fc\u3068\u76f4\u63a5\u95a2\u308f\u308b\u3053\u3068\u306b\u306f\u5225\u306e\u610f\u5473\u3082\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3059\u308b\u4f01\u696d\u3001Salesforce\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u53d6\u308b\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3001\u793e\u5185\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u7fd2\u719f\u5ea6\u304c\u4e0a\u304c\u308a\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52a0\u3048\u3066\u3001\u30e1\u30fc\u30ab\u30fc\u304c\u4f55\u3092\u8003\u3048\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u958b\u767a\u601d\u60f3\u3068\u30d3\u30b8\u30e7\u30f3\u3092\u6301\u3061\u3001\u5c06\u6765\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u51fa\u3057\u3066\u3044\u3053\u3046\u304b\u3092\u89e3\u50cf\u5ea6\u9ad8\u304f\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p><strong>\u5f53\u793e\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306f\u3001\u5358\u7d14\u306a\u30c4\u30fc\u30eb\u306e\u63d0\u4f9b\u3060\u3051\u3067\u306a\u304f\u3001\u8003\u3048\u65b9\u3084\u30d3\u30b8\u30e7\u30f3\u3092\u304a\u4e92\u3044\u306b\u77e5\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/strong>\u305d\u3046\u3044\u3046\u610f\u5473\u3067\u3082<a href=\"https:\/\/www.salesforce.com\/jp\/services\/professional-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Professional Service<\/a>\u306f\u5fc5\u7136\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da1597989b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da1597989b2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img05.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-28532\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img05.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img05.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img05.jpg?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30c7\u30b8\u30bf\u30eb\u3067\u62e1\u5f35\u3059\u308b\u30d3\u30fc\u30e0\u30b9\u6d41\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\"><strong>\u30c7\u30b8\u30bf\u30eb\u3067\u62e1\u5f35\u3059\u308b\u30d3\u30fc\u30e0\u30b9\u6d41\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/strong><\/h2>\n\n\n\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>\u2500\u2500<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>2024\u5e749\u6708\u306e\u30ea\u30ea\u30fc\u30b9\u304b\u30891\u5e74\u4ee5\u4e0a\u7d4c\u3061\u307e\u3057\u305f\u304c\u3001\u73fe\u6642\u70b9\u3067\u306e\u6210\u679c\u3084\u624b\u5fdc\u3048\u306f\u3069\u3046\u611f\u3058\u3066\u3044\u307e\u3059\u304b\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u5d0e\uff1a<\/strong>LTV\u3078\u306e\u5f71\u97ff\u3092\u6e2c\u308b\u306b\u306f\u307e\u3060\u6642\u9593\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u304a\u5ba2\u69d8\u306e\u884c\u52d5\u306b\u306f\u78ba\u304b\u306a\u5909\u5316\u3092\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u305f\u306a\u3044\u3068\u30a2\u30d7\u30ea\u3084LINE\u306a\u3069\u306b\u89e6\u308c\u3066\u3044\u305f\u3060\u3051\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u30de\u30a4\u30eb\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u304c\u80fd\u52d5\u7684\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u300c\u30de\u30a4\u30eb\u3092\u8caf\u3081\u308b\u300d\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u81ea\u4f53\u3092\u697d\u3057\u3093\u3067\u3044\u305f\u3060\u3051\u3066\u3044\u308b\u8a3c\u62e0\u3060\u3068\u6349\u3048\u3066\u3044\u307e\u3059\u3002 <strong>\u5b9f\u969b\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u8a31\u8afe\u7387\u304c\u4ee5\u524d\u306f40%\u307b\u3069\u3060\u3063\u305f\u306e\u304c\u3001\u73fe\u5728\u306f50%\u8fd1\u304f\u307e\u3067\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u6751\uff1a<\/strong>\u5e97\u8217\u3067\u306e\u6d3b\u7528\u3082\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u63a5\u5ba2\u5f8c\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u300c\u304a\u793c\u30e1\u30fc\u30eb\u300d\u3092\u9001\u308c\u308b\u4ed5\u7d44\u307f\u3092\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/service\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a>\u306e\u5c0e\u5165\u3068\u3068\u3082\u306b\u3064\u304f\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u624b\u66f8\u304d\u306e\u304a\u793c\u72b6\u3067\u4f1d\u3048\u3066\u3044\u305f\u3088\u3046\u306a\u6e29\u3082\u308a\u306e\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3001\u30c7\u30b8\u30bf\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u3088\u308a\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u3001\u3088\u308a\u591a\u304f\u306e\u304a\u5ba2\u69d8\u3078\u5c4a\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>\u30c7\u30b8\u30bf\u30eb\u304c\u30a2\u30ca\u30ed\u30b0\u306a\u63a5\u5ba2\u306b\u3068\u3063\u3066\u4ee3\u308f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u305d\u306e\u826f\u3055\u3092\u62e1\u5f35\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u597d\u4f8b<\/strong>\u3060\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty Management<\/a>\u5c0e\u5165\u306b\u3088\u308a\u3001\u8cfc\u8cb7\u4ee5\u5916\u306e\u6765\u5e97\u3001\u4f8b\u3048\u3070\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u53c2\u52a0\u306a\u3069\u306e\u72b6\u6cc1\u3082\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u305f\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5e45\u304c\u3055\u3089\u306b\u5e83\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>\u2500\u2500<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>\u4eca\u5f8c\u306e\u8ab2\u984c\u3084\u5c55\u671b\u3092\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u90e1\u5c71\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty Management<\/a>\u306e\u5c0e\u5165\u5f8c\u3001\u3053\u308c\u307e\u3067\u306f\u898b\u3048\u306a\u304b\u3063\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u304c\u53ef\u8996\u5316\u3055\u308c\u3001\u304a\u5ba2\u69d8\u306e\u89e3\u50cf\u5ea6\u304c\u4e0a\u304c\u308a\u307e\u3057\u305f\u3002<\/strong>\u4eca\u5f8c\u306f\u3053\u306e\u30c7\u30fc\u30bf\u3092\u30e1\u30eb\u30de\u30ac\u306a\u3069\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u6d3b\u304b\u3057\u3001\u304a\u5ba2\u69d8\u4e00\u4eba\u3072\u3068\u308a\u306e\u8208\u5473\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3055\u3089\u306b\u9ad8\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da159799a52&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da159799a52\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img06.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-28533\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img06.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img06.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img06.jpg?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u5c71\u5d0e\uff1a<\/strong>\u3053\u308c\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u907f\u3051\u3066\u901a\u308c\u307e\u305b\u3093\u3002\u84c4\u7a4d\u3055\u308c\u305f\u81a8\u5927\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3068AI\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4eba\u9593\u306e\u52d8\u3060\u3051\u3067\u306f\u6c17\u3065\u3051\u306a\u3044\u300c\u304a\u5ba2\u69d8\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u300d\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u5f69\u308b\u63d0\u6848\u306b\u3064\u306a\u3052\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u306fAI\u306e\u9032\u5316\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u65e9\u304f\u3001\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3084\u6d3b\u7528\u304c\u3088\u308a\u624b\u8efd\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u529b\u3092\u501f\u308a\u306a\u304c\u3089\u30013\u5e74\u5f8c\u30015\u5e74\u5f8c\u3092\u898b\u636e\u3048\u3001\u300c\u76f8\u601d\u76f8\u611b\u300d\u306e\u72b6\u614b\u3092\u9ad8\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da15979a793&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da15979a793\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img07.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-28534\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img07.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img07.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img07.jpg?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>\u2500\u2500<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>\u305d\u306e\u5c06\u6765\u306b\u5411\u3051\u3066\u3001Salesforce\u306f\u3069\u3093\u306a\u5f79\u5272\u3092\u62c5\u3048\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c71\u5d0e\uff1a<\/strong>\u300c\u5909\u308f\u3089\u306a\u3044\u5b58\u5728\u3067\u3044\u3066\u307b\u3057\u3044\u300d\u3002\u3053\u308c\u306b\u5c3d\u304d\u307e\u3059\u306d\u3002<\/p>\n\n\n\n<p>Salesforce\u306b\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u3068\u3057\u3066\u306e\u5148\u9032\u6027\u3084\u3001\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d3\u30b8\u30e7\u30f3\u3092\u6301\u3061\u7d9a\u3051\u3066\u307b\u3057\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3068\u540c\u6642\u306b\u3001<strong>\u79c1\u305f\u3061\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u306b\u6df1\u304f\u5bc4\u308a\u6dfb\u3044\u3001\u6210\u9577\u306b\u4f34\u8d70\u3057\u3066\u304f\u308c\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308a\u7d9a\u3051\u3066\u307b\u3057\u3044\u3002<\/strong>\u4f01\u696d\u898f\u6a21\u306f\u5927\u304d\u304f\u306a\u308a\u3001\u696d\u5bb9\u304c\u62e1\u5927\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u3092\u5931\u308f\u306a\u3044\u3088\u3046\u306b\uff08\u7b11\uff09\u3002\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da15979b4e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da15979b4e7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img08.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-28535\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/02\/jp-customer-case-study-beams-img08.jpg 1000w, 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