{"id":29364,"date":"2026-06-16T10:39:01","date_gmt":"2026-06-16T01:39:01","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=29364"},"modified":"2026-06-16T10:39:56","modified_gmt":"2026-06-16T01:39:56","slug":"tam-sam-som","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/tam-sam-som\/","title":{"rendered":"TAM\u30fbSAM\u30fbSOM\u3068\u306f\uff1f\u610f\u5473\u30fb\u8a08\u7b97\u65b9\u6cd5\u3068\u3001\u3084\u308a\u304c\u3061\u306a3\u3064\u306e\u8aa4\u89e3\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>TAM\u30fbSAM\u30fbSOM\u3068\u306f\u3001\u4e8b\u696d\u304c\u5bfe\u8c61\u3068\u3059\u308b\u5e02\u5834\u898f\u6a21\u3092TAM\uff08Total Addressable Market\uff1a\u7406\u8ad6\u4e0a\u306e\u6700\u5927\u5e02\u5834\uff09\u3001SAM\uff08Serviceable Available Market\uff1a\u81ea\u793e\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd\u306a\u5e02\u5834\uff09\u3001SOM\uff08Serviceable Obtainable Market\uff1a\u73fe\u5b9f\u7684\u306b\u7372\u5f97\u3067\u304d\u308b\u5e02\u5834\uff09\u306e3\u6bb5\u968e\u3067\u6349\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u30d4\u30c3\u30c1\u8cc7\u6599\u4f5c\u6210\u3001\u793e\u5185\u306e\u4e8b\u696d\u8a08\u753b\u627f\u8a8d\u30d7\u30ec\u30bc\u30f3\u306a\u3069\u3001\u5e02\u5834\u898f\u6a21\u306e\u898b\u7a4d\u3082\u308a\u304c\u5fc5\u8981\u306a\u5834\u9762\u3067\u5e83\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8cc7\u91d1\u8abf\u9054\u3084\u4e8b\u696d\u627f\u8a8d\u306e\u5834\u3067\u306f\u3001\u7b97\u51fa\u3057\u305fTAM\u30fbSAM\u30fbSOM\u306e\u6839\u62e0\u3068\u7cbe\u5ea6\u304c\u554f\u308f\u308c\u307e\u3059\u3002TAM\u306e\u6570\u5b57\u3092\u5927\u304d\u304f\u898b\u305b\u308b\u3060\u3051\u3067\u306f\u6295\u8cc7\u5bb6\u306e\u4fe1\u983c\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306fSOM\u3078\u306e\u7d5e\u308a\u8fbc\u307f\u30ed\u30b8\u30c3\u30af\u306e\u59a5\u5f53\u6027\u3067\u3042\u308a\u3001\u300c\u306a\u305c\u305d\u3053\u307e\u3067\u7d5e\u308a\u8fbc\u3081\u308b\u306e\u304b\u300d\u3092\u8aac\u660e\u3067\u304d\u306a\u3044\u8a08\u753b\u306f\u3001\u3069\u308c\u307b\u3069\u6570\u5b57\u304c\u6574\u3063\u3066\u3044\u3066\u3082\u7a81\u3063\u8fbc\u307e\u308c\u307e\u3059\u3002<br><br>\u672c\u8a18\u4e8b\u3067\u306f\u3001TAM\u30fbSAM\u30fbSOM\u306e\u5b9a\u7fa9\u3068\u8a08\u7b97\u65b9\u6cd5\uff08\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u30fb\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30fb\u30d5\u30a7\u30eb\u30df\u63a8\u5b9a\uff09\u304b\u3089\u3001\u696d\u754c\u5225\u306e\u5177\u4f53\u4f8b\u3001\u30d4\u30c3\u30c1\u8cc7\u6599\u3067\u306e\u898b\u305b\u65b9\u3001\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3068\u6ce8\u610f\u70b9\u307e\u3067\u5b9f\u8df5\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002TAM SAM SOM\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u6b63\u3057\u304f\u62bc\u3055\u3048\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u5bb6\u3078\u306e\u8aac\u660e\u3060\u3051\u3067\u306a\u304f\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u306e\u914d\u5206\u3084\u5e02\u5834\u898f\u6a21\u306e\u7b97\u51fa\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u300c\u3069\u306e\u5e02\u5834\u3092\u3069\u306e\u9806\u756a\u3067\u653b\u3081\u308b\u304b\u300d\u3092\u30c7\u30fc\u30bf\u3067\u793a\u305b\u308b\u72b6\u614b\u304c\u3001\u8a08\u753b\u306e\u8aac\u5f97\u529b\u3092\u5927\u304d\u304f\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Starter Suite\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u307e\u308b\u3054\u3068\u524d\u306b\u9032\u3081\u3088\u3046<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u55b6\u696d\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u3067\u3002AI\u642d\u8f09\u306eCRM\u3067\u3001\u9867\u5ba2\u7ba1\u7406\u3092\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/small-business\/free-trial\/starter-suite-v2\/\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u306f\u3058\u3081\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/smb-freemium-marquee-alt-3_5f5f1e.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/smb-freemium-marquee-alt-3_5f5f1e.png 750w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/smb-freemium-marquee-alt-3_5f5f1e.png?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/smb-freemium-marquee-alt-3_5f5f1e.png?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>TAM\u30fbSAM\u30fbSOM\u306f\u3001\u5e02\u5834\u898f\u6a21\u3092TAM\uff08\u7406\u8ad6\u4e0a\u306e\u6700\u5927\u5e02\u5834\uff09\u30fbSAM\uff08\u81ea\u793e\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u5e02\u5834\uff09\u30fbSOM\uff08\u73fe\u5b9f\u7684\u306b\u7372\u5f97\u3067\u304d\u308b\u5e02\u5834\uff09\u306e3\u6bb5\u968e\u306e\u5165\u308c\u5b50\u69cb\u9020\u3067\u6349\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u30d4\u30c3\u30c1\u8cc7\u6599\u3084\u4e8b\u696d\u8a08\u753b\u306e\u8aac\u5f97\u529b\u3092\u6c7a\u3081\u308b\u306e\u306fTAM\u306e\u5927\u304d\u3055\u3067\u306f\u306a\u304f\u3001SOM\u3078\u7d5e\u308a\u8fbc\u3080\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u300c\u306a\u305c\u305d\u306e\u5883\u754c\u7dda\u3092\u5f15\u3044\u305f\u306e\u304b\u300d\u3092\u8aac\u660e\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u7b97\u51fa\u306f\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u6cd5\uff08\u4e3b\u306bTAM\uff09\u3068\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u6cd5\uff08\u4e3b\u306bSAM\u30fbSOM\uff09\u3092\u4f75\u7528\u3057\u3001\u30c7\u30fc\u30bf\u306e\u306a\u3044\u9818\u57df\u306f\u30d5\u30a7\u30eb\u30df\u63a8\u5b9a\u3067\u88dc\u3044\u307e\u3059\u3002\u4e21\u624b\u6cd5\u306e\u5dee\u7570\u3092\u8aac\u660e\u3067\u304d\u308b\u72b6\u614b\u306b\u3057\u3066\u304a\u304f\u306e\u304c\u5b9f\u52d9\u306e\u57fa\u672c\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u8cc7\u6599\u3067\u306f\u5404\u5c64\u306e\u91d1\u984d\u306b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u540d\u3068\u8abf\u67fb\u5e74\u30921\u884c\u3067\u6dfb\u3048\u3001\u56f3\u306e\u898b\u3084\u3059\u3055\u3088\u308a\u3082\u6570\u5b57\u306e\u51fa\u5178\u3092\u305f\u3069\u308c\u308b\u3053\u3068\u3092\u512a\u5148\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u3084\u308a\u304c\u3061\u306a3\u3064\u306e\u8aa4\u89e3\uff08TAM\u3092\u5e83\u3052\u3059\u304e\u308b\uff0fSAM\u30fbSOM\u3092\u4fdd\u5b88\u7684\u306b\u3057\u3059\u304e\u308b\uff0f\u6570\u5024\u7b97\u51fa\u304c\u76ee\u7684\u5316\u3059\u308b\uff09\u3092\u907f\u3051\u3001\u7d5e\u308a\u8fbc\u307f\u306e\u6839\u62e0\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u8a08\u753b\u304c\u691c\u8a3c\u53ef\u80fd\u306a\u8a2d\u8a08\u56f3\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-tam-sam-som\u3068\u306f-3\u3064\u306e\u5e02\u5834\u898f\u6a21\u6307\u6a19\u306e\u57fa\u672c\u5b9a\u7fa9\" data-level=\"2\">TAM\u30fbSAM\u30fbSOM\u3068\u306f\uff1f3\u3064\u306e\u5e02\u5834\u898f\u6a21\u6307\u6a19\u306e\u57fa\u672c\u5b9a\u7fa9<\/a><\/li><li><a href=\"#h-\u306a\u305ctam-sam-som\u3092\u4f7f\u3046\u306e\u304b-\u91cd\u8981\u6027\u3068\u6d3b\u7528\u30b7\u30fc\u30f3\" data-level=\"2\">\u306a\u305cTAM\u30fbSAM\u30fbSOM\u3092\u4f7f\u3046\u306e\u304b\uff1f\u91cd\u8981\u6027\u3068\u6d3b\u7528\u30b7\u30fc\u30f3<\/a><\/li><li><a href=\"#h-tam-sam-som\u306e\u8a08\u7b97\u65b9\u6cd5\" data-level=\"2\">TAM\u30fbSAM\u30fbSOM\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-tam-sam-som\u3092\u696d\u754c\u5225\u306e\u5177\u4f53\u4f8b\u3067\u89e3\u8aac\" data-level=\"2\">TAM\u30fbSAM\u30fbSOM\u3092\u696d\u754c\u5225\u306e\u5177\u4f53\u4f8b\u3067\u89e3\u8aac<\/a><\/li><li><a href=\"#h-tam-sam-som\u3092\u30d4\u30c3\u30c1\u8cc7\u6599-\u4e8b\u696d\u8a08\u753b\u66f8\u3067\u52b9\u679c\u7684\u306b\u898b\u305b\u308b\u65b9\u6cd5\" data-level=\"2\">TAM\u30fbSAM\u30fbSOM\u3092\u30d4\u30c3\u30c1\u8cc7\u6599\u30fb\u4e8b\u696d\u8a08\u753b\u66f8\u3067\u52b9\u679c\u7684\u306b\u898b\u305b\u308b\u65b9\u6cd5<\/a><\/li><li><a href=\"#h-tam-sam-som\u306b\u3064\u3044\u3066\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3068\u6ce8\u610f\u70b9\" data-level=\"2\">TAM\u30fbSAM\u30fbSOM\u306b\u3064\u3044\u3066\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3068\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#h-tam-sam-som\u3067\u63cf\u3044\u305f\u4e8b\u696d\u8a08\u753b\u3092-salesforce\u3067\u5b9f\u884c\u3059\u308b\" data-level=\"2\">TAM\u30fbSAM\u30fbSOM\u3067\u63cf\u3044\u305f\u4e8b\u696d\u8a08\u753b\u3092\u3001Salesforce\u3067\u5b9f\u884c\u3059\u308b<\/a><\/li><li><a href=\"#h-tam-sam-som\u307e\u3068\u3081-\u6570\u5b57\u306e\u7cbe\u5ea6\u3088\u308a\u7d5e\u308a\u8fbc\u307f\u306e\u6839\u62e0\u3092\u78e8\u304f\" data-level=\"2\">TAM\u30fbSAM\u30fbSOM\u307e\u3068\u3081\uff1a\u6570\u5b57\u306e\u7cbe\u5ea6\u3088\u308a\u7d5e\u308a\u8fbc\u307f\u306e\u6839\u62e0\u3092\u78e8\u304f<\/a><\/li><li><a href=\"#h-tam-sam-som\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f-faq\" data-level=\"2\">TAM\u30fbSAM\u30fbSOM\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tam-sam-som\u3068\u306f-3\u3064\u306e\u5e02\u5834\u898f\u6a21\u6307\u6a19\u306e\u57fa\u672c\u5b9a\u7fa9\"><strong>TAM\u30fbSAM\u30fbSOM\u3068\u306f\uff1f3\u3064\u306e\u5e02\u5834\u898f\u6a21\u6307\u6a19\u306e\u57fa\u672c\u5b9a\u7fa9<\/strong><\/h2>\n\n\n\n<p>TAM\u30fbSAM\u30fbSOM\u306f\u3044\u305a\u308c\u3082\u5e02\u5834\u898f\u6a21\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u304c\u3001\u5bfe\u8c61\u3068\u3059\u308b\u7bc4\u56f2\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308a\u307e\u3059\u3002TAM\u304c\u6700\u3082\u5e83\u304f\u3001\u305d\u306e\u5185\u5074\u306bSAM\u304c\u3042\u308a\u3001\u3055\u3089\u306bSAM\u306e\u5185\u5074\u306bSOM\u304c\u53ce\u307e\u308b\u3001\u5165\u308c\u5b50\u69cb\u9020\uff08\u540c\u5fc3\u5186\u69cb\u9020\uff09\u3068\u3057\u3066\u6349\u3048\u308b\u306e\u304c\u6b63\u78ba\u306a\u7406\u89e3\u3067\u3059\u3002\u3053\u306e3\u6bb5\u968e\u306e\u69cb\u9020\u3092\u628a\u63e1\u3057\u3066\u304b\u3089\u5404\u6307\u6a19\u306e\u5b9a\u7fa9\u306b\u5165\u308b\u3053\u3068\u3067\u3001\u5f8c\u7d9a\u306e\u8a08\u7b97\u65b9\u6cd5\u3084\u6d3b\u7528\u30b7\u30fc\u30f3\u306e\u8b70\u8ad6\u304c\u3059\u3063\u3068\u98f2\u307f\u8fbc\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tam-total-addressable-market-\u7406\u8ad6\u4e0a\u306e\u6700\u5927\u5e02\u5834\u898f\u6a21\"><strong>TAM\uff08Total Addressable Market\uff09\uff1a\u7406\u8ad6\u4e0a\u306e\u6700\u5927\u5e02\u5834\u898f\u6a21<\/strong><\/h3>\n\n\n\n<p>TAM\u306f\u300cTotal Addressable Market\u300d\u306e\u7565\u3067\u3001\u8aad\u307f\u65b9\u306f\u300c\u30bf\u30e0\u300d\u3067\u3059\u3002\u3042\u308b\u4e8b\u696d\u304c\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u5e02\u5834\u5168\u4f53\u306e\u898f\u6a21\u3092\u610f\u5473\u3057\u3001\u81ea\u793e\u304c\u5e02\u5834\u30b7\u30a7\u30a2\u3092100%\u7372\u5f97\u3057\u305f\u5834\u5408\u306b\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u304c\u751f\u307e\u308c\u308b\u304b\u3092\u793a\u3059\u7406\u8ad6\u4e0a\u306e\u6700\u5927\u5024\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u304f\u307e\u3067\u67b6\u7a7a\u306e\u4eee\u5b9a\u306b\u57fa\u3065\u304f\u6570\u5024\u3067\u3059\u304c\u3001\u7b97\u51fa\u3059\u308b\u76ee\u7684\u306f\u4e8b\u696d\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u4e0a\u9650\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002TAM\u3092\u5927\u304d\u304f\u5b9a\u7fa9\u3057\u3059\u304e\u308b\u3053\u3068\u3078\u306e\u8b66\u6212\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u524d\u306b\u300c\u4f55\u3092TAM\u306e\u7bc4\u56f2\u306b\u542b\u3081\u308b\u304b\u300d\u3092\u6b63\u78ba\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5148\u6c7a\u3067\u3059\u3002TAM\u306b\u306f\u81ea\u793e\u306e\u76f4\u63a5\u7af6\u5408\u3060\u3051\u3067\u306a\u304f\u3001\u540c\u3058\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u4ee3\u66ff\u54c1\u3084\u9593\u63a5\u7af6\u5408\u306e\u5e02\u5834\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u306eTAM\u3092\u8003\u3048\u308b\u306a\u3089\u3001\u76f4\u63a5\u7af6\u5408\u306e\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30c3\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u30e1\u30fc\u30eb\u3084\u96fb\u8a71\u306a\u3069\u793e\u5185\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5168\u4f53\u306e\u5e02\u5834\u3082\u5c04\u7a0b\u306b\u5165\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sam-serviceable-available-market-\u5b9f\u969b\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u5e02\u5834\"><strong>SAM\uff08Serviceable Available Market\uff09\uff1a\u5b9f\u969b\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u5e02\u5834<\/strong><\/h3>\n\n\n\n<p>SAM\u306f\u300cServiceable Available Market\u300d\u306e\u7565\u3067\u3001\u8aad\u307f\u65b9\u306f\u300c\u30b5\u30e0\u300d\u3067\u3059\u3002TAM\u306e\u3046\u3061\u3001\u81ea\u793e\u304c\u5b9f\u969b\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u5e02\u5834\u898f\u6a21\u3092\u6307\u3057\u307e\u3059\u3002TAM\u304c\u3042\u3089\u3086\u308b\u53ef\u80fd\u6027\u3092\u542b\u3080\u6700\u5927\u5024\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001SAM\u306f\u300c\u73fe\u5b9f\u7684\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u9867\u5ba2\u300d\u306b\u7d5e\u308a\u8fbc\u3093\u3060\u5e02\u5834\u3067\u3059\u3002<\/p>\n\n\n\n<p>TAM\u304b\u3089SAM\u3078\u306e\u7d5e\u308a\u8fbc\u307f\u3067\u306f\u3001\u5730\u7406\u7684\u6761\u4ef6\uff08\u4f8b\uff1a\u73fe\u6642\u70b9\u3067\u306f\u65e5\u672c\u56fd\u5185\u306e\u307f\u5c55\u958b\uff09\u3001\u88fd\u54c1\u7279\u6027\uff08\u4f8b\uff1a\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5c02\u7528\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u975e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306f\u5bfe\u8c61\u5916\uff09\u3001\u6cd5\u7684\u5236\u7d04\uff08\u4f8b\uff1a\u7279\u5b9a\u306e\u898f\u5236\u696d\u7a2e\u306b\u306f\u63d0\u4f9b\u3067\u304d\u306a\u3044\uff09\u3001\u5bfe\u8c61\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u4f8b\uff1a\u5f93\u696d\u54e1\u657050\u540d\u4ee5\u4e0a\u306e\u4e2d\u5805\u4f01\u696d\u306e\u307f\uff09\u3068\u3044\u3063\u305f\u57fa\u6e96\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u81ea\u793e\u304c\u30ea\u30fc\u30c1\u3067\u304d\u306a\u3044\u5c64\u3092TAM\u304b\u3089\u9664\u5916\u3057\u305f\u6570\u5024\u304cSAM\u3067\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u3001SAM\u3068\u306f\u300c\u3053\u306e\u5e02\u5834\u3067\u30b7\u30a7\u30a2100%\u306b\u306a\u3063\u305f\u5834\u5408\u306e\u58f2\u4e0a\u300d\u3068\u3057\u3066\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-som-serviceable-obtainable-market-\u73fe\u5b9f\u7684\u306b\u7372\u5f97\u3067\u304d\u308b\u5e02\u5834\"><strong>SOM\uff08Serviceable Obtainable Market\uff09\uff1a\u73fe\u5b9f\u7684\u306b\u7372\u5f97\u3067\u304d\u308b\u5e02\u5834<\/strong><\/h3>\n\n\n\n<p>SOM\u306f\u300cServiceable Obtainable Market\u300d\u306e\u7565\u3067\u3001\u8aad\u307f\u65b9\u306f\u300c\u30bd\u30e0\u300d\u3067\u3059\u3002SAM\u306e\u3046\u3061\u3001\u7af6\u5408\u74b0\u5883\u3068\u81ea\u793e\u30ea\u30bd\u30fc\u30b9\u3092\u8e0f\u307e\u3048\u3066\u73fe\u5b9f\u7684\u306b\u7372\u5f97\u3067\u304d\u308b\u5e02\u5834\u898f\u6a21\u3092\u6307\u3057\u307e\u3059\u3002SAM\u304c\u30ea\u30fc\u30c1\u53ef\u80fd\u306a\u5e02\u5834\u306e\u4e0a\u9650\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001SOM\u306f\u305d\u3053\u304b\u3089\u300c\u5b9f\u969b\u306b\u6226\u3048\u308b\u81ea\u793e\u306e\u5b9f\u529b\u300d\u3092\u52a0\u5473\u3057\u305f\u6570\u5024\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30b7\u30a7\u30a2\u72b6\u6cc1\u3001\u81ea\u793e\u306e\u55b6\u696d\u4eba\u54e1\u6570\u3001\u4f7f\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3084\u624b\u6bb5\u3001\u88fd\u54c1\u306e\u666e\u53ca\u6bb5\u968e\u3068\u3044\u3063\u305f\u5236\u7d04\u3092\u8003\u616e\u3057\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002SOM\u306f3\u6307\u6a19\u306e\u4e2d\u3067\u6700\u3082\u73fe\u5b9f\u306b\u5373\u3057\u305f\u6570\u5024\u3067\u3042\u308a\u3001\u4e8b\u696d\u8a08\u753b\u306b\u304a\u3051\u308b\u521d\u5e74\u5ea6\u30fb3\u5e74\u5f8c\u306e\u58f2\u4e0a\u76ee\u6a19\u3068\u3057\u3066\u305d\u306e\u307e\u307e\u6271\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u6295\u8cc7\u5bb6\u3078\u306e\u8aac\u660e\u306b\u304a\u3044\u3066\u6700\u3082\u554f\u308f\u308c\u308b\u306e\u304c\u3053\u306eSOM\u306e\u6839\u62e0\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3\u3064\u306e\u95a2\u4fc2\u6027\u3092\u56f3\u89e3\u3067\u7406\u89e3\u3059\u308b-\u5165\u308c\u5b50\u69cb\u9020\"><strong>3\u3064\u306e\u95a2\u4fc2\u6027\u3092\u56f3\u89e3\u3067\u7406\u89e3\u3059\u308b\uff08\u5165\u308c\u5b50\u69cb\u9020\uff09<\/strong><\/h3>\n\n\n\n<p>TAM\u30fbSAM\u30fbSOM\u306e\u95a2\u4fc2\u306f\u3001\u5927\u304d\u306a\u5186\u306e\u4e2d\u306b\u4e2d\u304f\u3089\u3044\u306e\u5186\u304c\u3042\u308a\u3001\u305d\u306e\u4e2d\u306b\u3055\u3089\u306b\u5c0f\u3055\u306a\u5186\u304c\u53ce\u307e\u308b\u540c\u5fc3\u5186\u3068\u3057\u3066\u8868\u73fe\u3067\u304d\u307e\u3059\u3002\u6700\u3082\u5916\u5074\u306e\u5927\u304d\u306a\u5186\u304cTAM\u3001\u305d\u306e\u5185\u5074\u306bSAM\u3001\u3055\u3089\u306b\u4e2d\u5fc3\u306bSOM\u304c\u4f4d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a30ddcd48544&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a30ddcd48544\" class=\"wp-block-image size-full 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id=\"h-tam-sam-som\u3092\u696d\u754c\u5225\u306e\u5177\u4f53\u4f8b\u3067\u89e3\u8aac\"><strong>TAM\u30fbSAM\u30fbSOM\u3092\u696d\u754c\u5225\u306e\u5177\u4f53\u4f8b\u3067\u89e3\u8aac<\/strong><\/h2>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u306e\u8a08\u7b97\u624b\u6cd5\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001TAM\u30fbSAM\u30fbSOM\u306e\u8a08\u7b97\u30ed\u30b8\u30c3\u30af\u306f\u3001\u4e8b\u696d\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u6839\u672c\u304b\u3089\u7570\u306a\u308b\u3053\u3068\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>SaaS\u30fbBtoB\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u306f\u300c\u4f55\u793e\u306b\u58f2\u308c\u308b\u304b\u00d7\u3044\u304f\u3089\u8ab2\u91d1\u3067\u304d\u308b\u304b\u300d\u3068\u3044\u3046\u7a4d\u307f\u4e0a\u3052\u304c\u8d77\u70b9\u306b\u306a\u308b\u4e00\u65b9\u3001BtoC\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u3060\u3051\u306e\u884c\u52d5\u3092\u3057\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u7dcf\u91cf\u304b\u3089\u51fa\u767a\u3057\u307e\u3059\u3002\u3053\u306e\u9055\u3044\u3092\u7121\u8996\u3057\u3066\u696d\u7a2e\u3092\u307e\u305f\u3044\u3060\u8a08\u7b97\u5f0f\u3092\u501f\u7528\u3059\u308b\u3068\u3001\u6570\u5b57\u305d\u306e\u3082\u306e\u306f\u51fa\u305b\u3066\u3082\u7d5e\u308a\u8fbc\u307f\u306e\u6839\u62e0\u304c\u6210\u7acb\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u3067\u306f\u3001SaaS\u30fbBtoB\u3068\u3001BtoC\u305d\u308c\u305e\u308c\u306e\u8a08\u7b97\u30ed\u30b8\u30c3\u30af\u3092\u5b9f\u4f8b\u3067\u793a\u3057\u3001\u56fd\u5185\u5e02\u5834\u306b\u9650\u5b9a\u3059\u308b\u5834\u5408\u306e\u7559\u610f\u70b9\u3092\u3042\u308f\u305b\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong><strong>\u30d3\u30b8\u30cd\u30b9\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3001\u3059\u3050\u306b\u59cb\u3081\u3089\u308c\u308bCRM<\/strong><\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Starter Suite\u306a\u3089\u7121\u6599\u3067\u3059\u3050\u306b\u59cb\u3081\u3089\u308c\u3001\u30c1\u30fc\u30e0\u3067\u306e\u6d3b\u7528\u3082\u7c21\u5358\u3002\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u67d4\u8edf\u306b\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/small-business\/free-trial\/starter-suite-v2\/\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u306f\u3058\u3081\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"280\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/starter-cta-ace.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/starter-cta-ace.webp 448w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/starter-cta-ace.webp?w=300&amp;h=188 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/starter-cta-ace.webp?w=150&amp;h=94 150w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SaaS\u30fbBtoB\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u5834\u5408<\/strong><\/h3>\n\n\n\n<p>SaaS\u4e8b\u696d\u306eTAM\u306f\u300c\u6f5c\u5728\u30e6\u30fc\u30b6\u30fc\u6570\u00d7\u5e74\u9593\u8ab2\u91d1\u984d\u300d\u306eARR\u30d9\u30fc\u30b9\u3067\u7a4d\u307f\u4e0a\u3052\u308b\u306e\u304c\u6a19\u6e96\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u5e02\u5834\u5168\u4f53\u306e\u58f2\u4e0a\u898f\u6a21\u3092\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u3067\u5f15\u7528\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u5bfe\u8c61\u3068\u306a\u308b\u4f01\u696d\u30fb\u500b\u4eba\u306e\u6bcd\u6570\u300d\u3068\u300c1\u30a2\u30ab\u30a6\u30f3\u30c8\u5f53\u305f\u308a\u306e\u5e74\u9593\u53ce\u76ca\u300d\u3092\u305d\u308c\u305e\u308c\u72ec\u7acb\u3057\u3066\u63a8\u8a08\u3057\u3001\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u6570\u5b57\u306e\u6839\u62e0\u3092\u5206\u89e3\u3057\u3066\u793a\u305b\u308b\u70b9\u304c\u5f37\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u6cd5\u306e\u5b9f\u4f8b\u3068\u3057\u3066\u53c2\u8003\u306b\u306a\u308b\u306e\u304c\u3001freee\u306eTAM\u7b97\u51fa\u306e\u8003\u3048\u65b9\u3067\u3059\u3002\u30b9\u30e2\u30fc\u30eb\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u4f1a\u8a08\u30fb\u4eba\u4e8b\u52b4\u52d9\u30bd\u30d5\u30c8\u306e\u5bfe\u8c61\u4f01\u696d\u6570\u3068\u8ab2\u91d1\u4f53\u7cfb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066TAM\u3092\u7d041.2\u5146\u5186\u3068\u8a66\u7b97\u3057\u3066\u3044\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306e\u5229\u70b9\u306f\u3001\u300c\u65e5\u672c\u56fd\u5185\u306b\u4f55\u793e\u306e\u6f5c\u5728\u9867\u5ba2\u304c\u3044\u308b\u304b\u300d\u3092\u7d4c\u6e08\u30bb\u30f3\u30b5\u30b9\u3084\u56fd\u7a0e\u5e81\u306e\u7d71\u8a08\u304b\u3089\u5225\u9014\u691c\u8a3c\u3067\u304d\u308b\u305f\u3081\u3001\u6295\u8cc7\u5bb6\u304c\u6570\u5b57\u3092\u81ea\u5206\u3067\u518d\u73fe\u3057\u3084\u3059\u3044\u70b9\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u51fa\u5178\uff1a<a href=\"https:\/\/disclosure2dl.edinet-fsa.go.jp\/searchdocument\/pdf\/S100P90B.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d5\u30ea\u30fc\u682a\u5f0f\u4f1a\u793e\u300c\u6709\u4fa1\u8a3c\u5238\u5831\u544a\u66f8\u300d2022\u5e74<\/a><\/p>\n\n\n\n<p>SaaS\u30fbBtoB\u3067\u6ce8\u610f\u3059\u3079\u304d\u306f\u3001ARR\u30d9\u30fc\u30b9\u306e\u8a08\u7b97\u306b\u304a\u3044\u3066\u30d7\u30e9\u30f3\u306e\u30b0\u30ec\u30fc\u30c9\u5dee\u3092\u7121\u8996\u3057\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u30d5\u30ea\u30fc\u30d7\u30e9\u30f3\u306e\u6f5c\u5728\u30e6\u30fc\u30b6\u30fc\u3068\u6709\u6599\u8ee2\u63db\u5f8c\u306e\u5e74\u9593\u8ab2\u91d1\u984d\u3092\u6df7\u5728\u3055\u305b\u308b\u3068\u3001TAM\u304c\u5b9f\u614b\u3088\u308a\u5927\u304d\u304f\u81a8\u3089\u3080\u5178\u578b\u7684\u306a\u30df\u30b9\u306b\u306a\u308a\u307e\u3059\u3002\u8ab2\u91d1\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u306b\u9650\u5b9a\u3057\u305f\u6f5c\u5728\u6570\u3068\u3001\u5b9f\u969b\u306b\u8ab2\u91d1\u304c\u767a\u751f\u3059\u308b\u5358\u4fa1\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u3001\u8aac\u5f97\u529b\u306e\u7dad\u6301\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u500b\u4eba\u6d88\u8cbb\u8005\u5411\u3051\u30b5\u30fc\u30d3\u30b9\uff08BtoC\uff09\u306e\u5834\u5408<\/strong><\/h3>\n\n\n\n<p>BtoC\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u7dcf\u91cf\u3092TAM\u306e\u8d77\u70b9\u306b\u3059\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002\u300c\u4f55\u4eba\u306e\u6d88\u8cbb\u8005\u304c\u3044\u308b\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u305d\u306e\u6d88\u8cbb\u8005\u304c\u5bfe\u8c61\u306e\u884c\u52d5\u3092\u5e74\u9593\u4f55\u4ef6\u884c\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u8d77\u70b9\u306b\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u30fb\u4fa1\u683c\u5e2f\u30fb\u5730\u57df\u3067\u6bb5\u968e\u7684\u306bSAM\u30fbSOM\u3078\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002SaaS\u306eARR\u30d9\u30fc\u30b9\u8a08\u7b97\u3068\u6bd4\u3079\u308b\u3068\u3001\u5358\u4fa1\u3088\u308a\u3082\u884c\u52d5\u983b\u5ea6\u306e\u7cbe\u5ea6\u304c\u6570\u5b57\u306e\u4fe1\u983c\u6027\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee3\u8868\u7684\u306a\u5b9f\u4f8b\u304cAirbnb\u306e2008\u5e74\u306e\u30d4\u30c3\u30c1\u30c7\u30c3\u30ad\u3067\u3059\u3002\u4e16\u754c\u306e\u65c5\u884c\u4e88\u7d04\u7dcf\u4ef6\u6570\u3092TAM\uff0819\u5104\u4ef6\u4ee5\u4e0a\uff09\u3001\u30d0\u30b8\u30a7\u30c3\u30c8\u65c5\u884c\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u4e88\u7d04\u306e\u4ef6\u6570\u3092SAM\uff085\u51043,200\u4e07\u4ef6\uff09\u3001\u81ea\u793e\u304c\u7372\u5f97\u53ef\u80fd\u306a\u4ef6\u6570\u3092SOM\uff081,060\u4e07\u4ef6\uff09\u3068\u5b9a\u7fa9\u3057\u3001\u30b7\u30fc\u30c9\u8cc7\u91d160\u4e07\u30c9\u30eb\u306e\u8abf\u9054\u306b\u6210\u529f\u3057\u307e\u3057\u305f\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/gustdebacker.com\/tam-sam-som-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">Airbnb\u300cTAM SAM SOM (2026): Meaning and Examples\u300d2026\u5e74<\/a>\uff09\u3002<\/p>\n\n\n\n<p>\u3053\u306eAirbnb\u306e\u4e8b\u4f8b\u304b\u3089\u5b66\u3079\u308b\u69cb\u9020\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u304c2\u3064\u3042\u308a\u307e\u3059\u3002\u7b2c\u4e00\u306b\u3001TAM\u3092\u300c\u4eba\u53e3\u00d7\u4f55\u3089\u304b\u306e\u4fc2\u6570\u300d\u3067\u51fa\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u65c5\u884c\u4e88\u7d04\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u884c\u52d5\u306e\u4ef6\u6570\u3067\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u70b9\u3067\u3059\u3002\u884c\u52d5\u4ef6\u6570\u3067\u3042\u308c\u3070\u65e2\u5b58\u306e\u7d71\u8a08\uff08\u65c5\u884c\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3084\u653f\u5e9c\u89b3\u5149\u7d71\u8a08\uff09\u3068\u7167\u5408\u3067\u304d\u3001\u6295\u8cc7\u5bb6\u304c\u6570\u5b57\u3092\u691c\u8a3c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u306b\u3001SAM\u3078\u306e\u7d5e\u308a\u8fbc\u307f\u6839\u62e0\u304c\u300c\u30d0\u30b8\u30a7\u30c3\u30c8\u65c5\u884c\u304b\u3064\u30aa\u30f3\u30e9\u30a4\u30f3\u4e88\u7d04\u300d\u3068\u3044\u30462\u6761\u4ef6\u306e\u639b\u3051\u5408\u308f\u305b\u306b\u306a\u3063\u3066\u3044\u308b\u70b9\u3067\u3059\u3002\u6761\u4ef6\u30921\u3064\u3067\u306f\u306a\u304f\u8907\u6570\u91cd\u306d\u308b\u3053\u3068\u3067\u3001\u300c\u306a\u305c\u305d\u3053\u307e\u3067\u7d5e\u308a\u8fbc\u3080\u306e\u304b\u300d\u306e\u8ad6\u7406\u304c\u4f1d\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u56fd\u5185\u5e02\u5834\u5411\u3051\u306b\u8a08\u7b97\u3059\u308b\u5834\u5408\u306e\u6ce8\u610f\u70b9<\/strong><\/h3>\n\n\n\n<p>\u6d77\u5916\u306e\u5e02\u5834\u898f\u6a21\u30ec\u30dd\u30fc\u30c8\u306e\u6570\u5024\u3092\u65e5\u672c\u5e02\u5834\u306b\u305d\u306e\u307e\u307e\u9069\u7528\u3059\u308b\u3068\u3001\u5e02\u5834\u69cb\u9020\u3084\u8cfc\u8cb7\u529b\u306e\u9055\u3044\u306b\u3088\u308a\u904e\u5927\u30fb\u904e\u5c0f\u8a55\u4fa1\u304c\u751f\u3058\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u30b0\u30ed\u30fc\u30d0\u30ebSaaS\u5e02\u5834\u306e\u6210\u9577\u7387\u3092\u65e5\u672c\u5e02\u5834\u306e\u5c06\u6765\u4e88\u6e2c\u306b\u305d\u306e\u307e\u307e\u4f7f\u3046\u3068\u3001\u56fd\u5185\u306e\u4e2d\u5c0f\u4f01\u696d\u306eIT\u6295\u8cc7\u6c34\u6e96\u3084\u696d\u754c\u6163\u884c\u306e\u9055\u3044\u304c\u53cd\u6620\u3055\u308c\u305a\u3001\u6839\u62e0\u3068\u3057\u3066\u6210\u7acb\u3057\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u300c\u4e16\u754c\u5e02\u5834\u306e\u3007%\u304c\u65e5\u672c\u300d\u3068\u3044\u3046\u5358\u7d14\u6bd4\u4f8b\u3082\u3001\u7523\u696d\u69cb\u9020\u306e\u9055\u3044\u3092\u7121\u8996\u3057\u305f\u8a08\u7b97\u3068\u3057\u3066\u7a81\u3063\u8fbc\u307e\u308c\u3084\u3059\u3044\u30d1\u30bf\u30fc\u30f3\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u56fd\u5185\u5e02\u5834\u306eTAM\u7b97\u51fa\u3067\u512a\u5148\u3059\u3079\u304d\u4e00\u6b21\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306f\u3001\u653f\u5e9c\u516c\u958b\u306e\u7d71\u8a08\u3067\u3059\u3002e-Stat\uff08\u653f\u5e9c\u7d71\u8a08\u306e\u7dcf\u5408\u7a93\u53e3\uff09\u306f\u65e5\u672c\u306e\u4e3b\u8981\u7d71\u8a08\u3092\u7121\u6599\u3067\u6a2a\u65ad\u691c\u7d22\u3067\u304d\u308b\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3067\u3042\u308a\u3001\u7d4c\u6e08\u30bb\u30f3\u30b5\u30b9\u3084\u696d\u7a2e\u5225\u306e\u4e8b\u696d\u6240\u6570\u30fb\u58f2\u4e0a\u9ad8\u3092\u53d6\u5f97\u3059\u308b\u8d77\u70b9\u306b\u306a\u308a\u307e\u3059\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.e-stat.go.jp\/\" target=\"_blank\" rel=\"noreferrer 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Suite\u306e\u6982\u8981\u306f\u4ee5\u4e0b\u306e\u52d5\u753b\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u521d\u3081\u3066\u3067\u3082\u4f7f\u3044\u3084\u3059\u3044Salesforce | Starter &amp; Pro Suite\u3068\u306f\uff1f<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u521d\u3081\u3066\u3067\u3082\u4f7f\u3044\u3084\u3059\u3044Salesforce | Starter &amp; Pro Suite\u3068\u306f\uff1f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Tk7NeHNnXFs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300cAgentforce\u300d\u3067\u5c11\u4eba\u6570\u30c1\u30fc\u30e0\u306e\u55b6\u696d\u6d3b\u52d5\u3092\u81ea\u52d5\u652f\u63f4<\/strong><\/h3>\n\n\n\n<p>SOM\u304c\u5c0f\u3055\u304f\u3066\u3082\u3001\u5c11\u4eba\u6570\u3067\u55b6\u696d\u6d3b\u52d5\u3092\u56de\u3059\u306b\u306f1\u4eba\u3042\u305f\u308a\u306e\u4f5c\u696d\u91cf\u3092\u6e1b\u3089\u3059\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002Salesforce\u306e\u5168\u30d7\u30e9\u30f3\u306b\u6a19\u6e96\u642d\u8f09\u3055\u308c\u3066\u3044\u308bAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300cAgentforce\u300d\u306f\u3001\u30e1\u30fc\u30eb\u306e\u4e0b\u66f8\u304d\u4f5c\u6210\u30fb\u9867\u5ba2\u60c5\u5831\u306e\u8981\u7d04\u30fb\u4f1a\u8b70\u306e\u6587\u5b57\u8d77\u3053\u3057\u3068\u3044\u3063\u305f\u5b9a\u578b\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002\u8ffd\u52a0\u8cbb\u7528\u306a\u3057\u3067\u4f7f\u3048\u308b\u305f\u3081\u3001\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u55b6\u696d\u306e\u624b\u4f5c\u696d\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u521d\u56de\u5546\u8ac7\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3092Agentforce\u306b\u4e0b\u66f8\u304d\u3055\u305b\u3001\u62c5\u5f53\u8005\u304c\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u3066\u9001\u4fe1\u3059\u308b\u3060\u3051\u3067\u6e08\u3080\u72b6\u614b\u3092\u4f5c\u308c\u307e\u3059\u3002\u9867\u5ba2\u3054\u3068\u306e\u904e\u53bb\u306e\u3084\u308a\u53d6\u308a\u3092\u8981\u7d04\u3057\u3066\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u512a\u5148\u5ea6\u3092\u5224\u65ad\u3059\u308b\u3068\u3044\u3063\u305f\u4f5c\u696d\u3082\u3001AI\u304c\u88dc\u52a9\u3057\u307e\u3059\u30022\u301c3\u540d\u3067\u55b6\u696d\u3092\u56de\u3059\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3042\u308c\u3070\u3001\u3053\u3046\u3057\u305f\u81ea\u52d5\u5316\u304c1\u4eba\u306e\u7a3c\u50cd\u6642\u9593\u3092\u5546\u8ac7\u3084\u95a2\u4fc2\u69cb\u7bc9\u306b\u96c6\u4e2d\u3055\u305b\u308b\u76f4\u63a5\u7684\u306a\u624b\u6bb5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>SOM\u3092\u8a2d\u5b9a\u3057\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u300c2\u301c3\u540d\u3067\u670820\u4ef6\u306e\u5546\u8ac7\u3092\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u300d\u3068\u3044\u3046\u5b9f\u884c\u8a08\u753b\u3092\u7acb\u3066\u305f\u5834\u5408\u30011\u4ef6\u3042\u305f\u308a\u306e\u30d5\u30a9\u30ed\u30fc\u5de5\u6570\u3092\u524a\u6e1b\u3059\u308bAgentforce\u306e\u81ea\u52d5\u5316\u304c\u3001\u305d\u306e\u307e\u307eSOM\u5230\u9054\u30b9\u30d4\u30fc\u30c9\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u8a08\u753b\u6bb5\u968e\u306eSOM\u3068\u3001\u5b9f\u884c\u6bb5\u968e\u306eAgentforce\u6d3b\u7528\u3092\u63a5\u7d9a\u3059\u308b\u3053\u3068\u3067\u3001TAM SAM SOM\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u673a\u4e0a\u306e\u8a08\u7b97\u3067\u7d42\u308f\u3089\u306a\u3044\u5b9f\u8df5\u7684\u306a\u8a2d\u8a08\u56f3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>TAM\u30fbSAM\u30fbSOM\u3067\u63cf\u3044\u305f\u4e8b\u696d\u8a08\u753b\u3092\u5b9f\u884c\u306b\u79fb\u3059\u969b\u3001\u6700\u521d\u306b\u6574\u3048\u308b\u3079\u304d\u306f\u300c\u8ab0\u304c\u3069\u306e\u9867\u5ba2\u3092\u62c5\u5f53\u3057\u3001\u3069\u3053\u307e\u3067\u9032\u3093\u3067\u3044\u308b\u304b\u300d\u3092\u53ef\u8996\u5316\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002Free Suite\u304b\u3089Starter Suite\u3078\u306e\u6bb5\u968e\u7684\u306a\u79fb\u884c\u3068\u3001Agentforce\u306b\u3088\u308b\u696d\u52d9\u81ea\u52d5\u5316\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5c11\u4eba\u6570\u3067\u3082SOM\u3092\u7740\u5b9f\u306b\u5208\u308a\u53d6\u308b\u55b6\u696d\u57fa\u76e4\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5c11\u4eba\u6570\u30c1\u30fc\u30e0\u3067\u3082\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3067\u304d\u308bAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300cAgentforce\u300d\u306e\u6982\u8981\u306f\u3001\u4ee5\u4e0b\u306e\u52d5\u753b\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p><strong>Agentforce\u3067\u4f5c\u308b\u300cAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300d\u3068\u306f\uff1f\uff5cSalesforce<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Agentforce\u3067\u4f5c\u308b\u300cAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300d\u3068\u306f\uff1f\uff5cSalesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_MgmFCmwaQ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tam-sam-som\u307e\u3068\u3081-\u6570\u5b57\u306e\u7cbe\u5ea6\u3088\u308a\u7d5e\u308a\u8fbc\u307f\u306e\u6839\u62e0\u3092\u78e8\u304f\"><strong>TAM\u30fbSAM\u30fbSOM\u307e\u3068\u3081\uff1a\u6570\u5b57\u306e\u7cbe\u5ea6\u3088\u308a\u7d5e\u308a\u8fbc\u307f\u306e\u6839\u62e0\u3092\u78e8\u304f<\/strong><\/h2>\n\n\n\n<p>TAM\u30fbSAM\u30fbSOM\u306f\u30013\u3064\u306e\u7528\u8a9e\u3092\u899a\u3048\u308b\u3053\u3068\u306b\u610f\u5473\u304c\u3042\u308b\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002TAM\u304b\u3089SAM\u3078\u3001SAM\u304b\u3089SOM\u3078\u3068\u7d5e\u308a\u8fbc\u3080\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u300c\u306a\u305c\u305d\u306e\u5883\u754c\u7dda\u3092\u5f15\u3044\u305f\u306e\u304b\u300d\u3092\u8aac\u660e\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u3001\u4e8b\u696d\u8a08\u753b\u3084\u30d4\u30c3\u30c1\u8cc7\u6599\u306e\u8aac\u5f97\u529b\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6295\u8cc7\u5bb6\u304c\u898b\u3066\u3044\u308b\u306e\u306fTAM\u306e\u7d76\u5bfe\u5024\u3067\u306f\u306a\u304f\u3001SOM\u306b\u81f3\u308b\u8ad6\u7406\u306e\u4e00\u8cab\u6027\u3067\u3059\u3002\u300c\u5e02\u5834\u306e5%\u3092\u7372\u5f97\u3059\u308b\u300d\u3068\u3044\u3046\u6570\u5b57\u304c\u610f\u5473\u3092\u6301\u3064\u306e\u306f\u3001\u7af6\u5408\u30b7\u30a7\u30a2\u30fb\u81ea\u793e\u306e\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u30fb\u5230\u9054\u53ef\u80fd\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u30463\u8981\u7d20\u306e\u88cf\u4ed8\u3051\u304c\u3042\u3063\u3066\u521d\u3081\u3066\u3067\u3059\u3002\u3053\u308c\u3089\u304c\u629c\u3051\u305fSOM\u306f\u3001\u9858\u671b\u306e\u58f2\u4e0a\u76ee\u6a19\u3068\u533a\u5225\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>Salesforce\u3067\u306f\u3001TAM\u30fbSAM\u30fbSOM\u3067\u8a2d\u8a08\u3057\u305f\u8a08\u753b\u3092\u5b9f\u884c\u306b\u79fb\u3059\u305f\u3081\u306e\u9867\u5ba2\u7ba1\u7406\u57fa\u76e4\u3092\u3001Free Suite\u304b\u3089\u7121\u6599\u3067\u59cb\u3081\u3089\u308c\u307e\u3059\u3002SOM\u3067\u63cf\u3044\u305f\u5e02\u5834\u3092\u5b9f\u969b\u306e\u58f2\u4e0a\u306b\u5909\u3048\u308b\u6bb5\u968e\u3067\u3001\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3068\u55b6\u696d\u6d3b\u52d5\u306e\u53ef\u8996\u5316\u304c\u5fc5\u8981\u306b\u306a\u3063\u305f\u3068\u304d\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong><strong>Salesforce CRM\u3092\u305a\u3063\u3068\u7121\u6599\u3067\u4f7f\u3048\u307e\u3059\u3002<\/strong><\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">2\u30e6\u30fc\u30b6\u30fc\u307e\u3067\u305a\u3063\u3068\u7121\u6599\u3002\u55b6\u696d\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30921\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7ba1\u7406\u3067\u304d\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3082\u4e0d\u8981\u3067\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/crm\/free-crm\/sign-up-v2\/\">\u7121\u6599\u3067\u306f\u3058\u3081\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/smb-freemium-marquee-alt-3_5f5f1e.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/smb-freemium-marquee-alt-3_5f5f1e.png 750w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/smb-freemium-marquee-alt-3_5f5f1e.png?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/smb-freemium-marquee-alt-3_5f5f1e.png?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tam-sam-som\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f-faq\"><strong>TAM\u30fbSAM\u30fbSOM\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/strong><\/h2>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u306e\u89e3\u8aac\u3092\u8e0f\u307e\u3048\u3066\u3001\u5b9f\u52d9\u3067\u7a81\u304d\u5f53\u305f\u308a\u3084\u3059\u3044\u7591\u554f\u306b\u7d5e\u3063\u3066\u7b54\u3048\u307e\u3059\u3002\u5b9a\u7fa9\u306e\u6df7\u540c\u3084\u8a08\u7b97\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u306a\u3069\u3001\u624b\u3092\u52d5\u304b\u3059\u6bb5\u968e\u3067\u751f\u3058\u3084\u3059\u3044\u7591\u554f\u3078\u306e\u56de\u7b54\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TAM\u3068SAM\u306e\u5177\u4f53\u7684\u306a\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><\/h3>\n\n\n\n<p>TAM\u306f\u300c\u5e02\u5834\u306b\u3044\u308b\u5168\u54e1\u304c\u81ea\u793e\u306e\u9867\u5ba2\u306b\u306a\u3063\u305f\u5834\u5408\u300d\u3092\u4eee\u5b9a\u3057\u305f\u7406\u8ad6\u4e0a\u306e\u6700\u5927\u5024\u3067\u3059\u3002\u4e00\u65b9SAM\u306f\u3001\u5730\u7406\u7684\u306a\u30ab\u30d0\u30fc\u7bc4\u56f2\u30fb\u88fd\u54c1\u306e\u7279\u6027\u30fb\u6cd5\u7684\u306a\u5236\u7d04\u3068\u3044\u3063\u305f\u6761\u4ef6\u3067\u7d5e\u308a\u8fbc\u3093\u3060\u300c\u81ea\u793e\u304c\u5b9f\u969b\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u3089\u308c\u308b\u5e02\u5834\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u7d5e\u308a\u8fbc\u307f\u6761\u4ef6\u306e\u6709\u7121\u304c2\u3064\u3092\u5206\u3051\u308b\u672c\u8cea\u7684\u306a\u9055\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u98f2\u98df\u30c7\u30ea\u30d0\u30ea\u30fc\u4e8b\u696d\u3067\u8003\u3048\u308b\u3068\u3001TAM\u306f\u5916\u98df\u7523\u696d\u306e\u5e02\u5834\u898f\u6a21\u5168\u4f53\u3067\u3059\u3002\u305d\u3053\u304b\u3089\u30c7\u30ea\u30d0\u30ea\u30fc\u6ce8\u6587\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u30a8\u30ea\u30a2\u306e\u9867\u5ba2\u306e\u307f\u306b\u7d5e\u308a\u8fbc\u3093\u3060\u306e\u304cSAM\u306b\u306a\u308a\u307e\u3059\u3002TAM\u306f\u300c\u5e02\u5834\u306e\u5929\u4e95\u300d\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u6570\u5b57\u3067\u3042\u308a\u3001SAM\u306f\u300c\u81ea\u793e\u304c\u52dd\u8ca0\u3067\u304d\u308b\u30d5\u30a3\u30fc\u30eb\u30c9\u300d\u3092\u5b9a\u7fa9\u3059\u308b\u6570\u5b57\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e21\u8005\u3092\u6df7\u540c\u3059\u308b\u3068\u3001\u6839\u62e0\u306a\u304f\u5927\u304d\u306a\u5e02\u5834\u898f\u6a21\u3092\u4e3b\u5f35\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u6295\u8cc7\u5bb6\u304b\u3089\u306e\u4fe1\u983c\u3092\u640d\u306a\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SOM\u306f\u58f2\u4e0a\u76ee\u6a19\u3068\u540c\u3058\u3067\u3059\u304b\uff1f<\/strong><\/h3>\n\n\n\n<p>SOM\u306f\u58f2\u4e0a\u76ee\u6a19\uff08\u58f2\u4e0a\u4e88\u6e2c\uff09\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002SOM\u306f\u300c\u73fe\u5b9f\u7684\u306b\u7372\u5f97\u3067\u304d\u308b\u5e02\u5834\u898f\u6a21\u306e\u4e0a\u9650\u300d\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u58f2\u4e0a\u4e88\u6e2c\uff08revenue forecast\uff09\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u58f2\u4e0a\u4e88\u6e2c\u306fSOM\u306e\u3046\u3061\u5b9f\u969b\u306b\u53d7\u6ce8\u3067\u304d\u308b\u5272\u5408\u3084\u6642\u671f\u307e\u3067\u52a0\u5473\u3057\u305f\u6570\u5b57\u3067\u3042\u308a\u3001SOM\u306f\u305d\u306e\u524d\u63d0\u3068\u306a\u308b\u5e02\u5834\u306e\u67a0\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u5b9f\u52d9\u3067\u306f\u3001SOM\u304c\u58f2\u4e0a\u76ee\u6a19\u306e\u300c\u5929\u4e95\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u58f2\u4e0a\u76ee\u6a19\u304cSOM\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308b\u5834\u5408\u3001\u8a08\u753b\u306e\u84cb\u7136\u6027\u306b\u7591\u554f\u304c\u6301\u305f\u308c\u307e\u3059\u3002\u300cSOM\u304c3\u5104\u5186\u306e\u5e02\u5834\u306a\u306e\u306b\u3001\u306a\u305c\u521d\u5e74\u5ea6\u304b\u30895\u5104\u5186\u3092\u76ee\u6a19\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u7b54\u3048\u3089\u308c\u306a\u3051\u308c\u3070\u3001\u8a08\u753b\u5168\u4f53\u306e\u4fe1\u983c\u6027\u304c\u63fa\u3089\u304e\u307e\u3059\u3002<\/p>\n\n\n\n<p>SOM\u306f\u76ee\u6a19\u306e\u51fa\u767a\u70b9\u3067\u306f\u306a\u304f\u3001\u76ee\u6a19\u306e\u4e0a\u9650\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TAM\u30fbSAM\u30fbSOM\u306e\u8a08\u7b97\u306b\u4f7f\u3048\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306f\uff1f<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306f\u5927\u304d\u304f3\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u3051\u3066\u4f7f\u3044\u5206\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u516c\u7684\u7d71\u8a08<\/strong>: \u653f\u5e9c\u7d71\u8a08\u306e\u7dcf\u5408\u7a93\u53e3\u3067\u3042\u308be-Stat\u3001\u7d4c\u6e08\u30bb\u30f3\u30b5\u30b9\u3001\u56fd\u52e2\u8abf\u67fb\u306a\u3069\u3002\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u3001TAM\u7b97\u51fa\u306e\u57fa\u672c\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068\u3057\u3066\u5341\u5206\u306a\u7cbe\u5ea6\u304c\u3042\u308a\u307e\u3059\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.e-stat.go.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7dcf\u52d9\u7701\u7d71\u8a08\u30bb\u30f3\u30bf\u30fc\u300c\u653f\u5e9c\u7d71\u8a08\u306e\u7dcf\u5408\u7a93\u53e3\uff08e-Stat\uff09\u300d<\/a>\uff09\u3002\u696d\u7a2e\u5225\u306e\u4e8b\u696d\u6240\u6570\u30fb\u5f93\u696d\u8005\u6570\u30fb\u58f2\u4e0a\u9ad8\u306a\u3069\u3092\u53d6\u5f97\u3067\u304d\u3001\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u8d77\u70b9\u3068\u3057\u3066\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u6c11\u9593\u8abf\u67fb\u4f1a\u793e\u306e\u30ec\u30dd\u30fc\u30c8<\/strong>: \u77e2\u91ce\u7d4c\u6e08\u7814\u7a76\u6240\u30fb\u5bcc\u58eb\u7d4c\u6e08\u30fbStatista\u306a\u3069\u3001\u696d\u754c\u7279\u5316\u306e\u30c7\u30fc\u30bf\u304c\u8c4a\u5bcc\u3067\u3059\u3002\u7cbe\u5ea6\u3068\u8a73\u7d30\u5ea6\u306f\u9ad8\u3044\u4e00\u65b9\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u8cfc\u5165\u306b\u6570\u4e07\u5186\u304b\u3089\u6570\u5341\u4e07\u5186\u306e\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u696d\u754c\u56e3\u4f53\u306e\u516c\u958b\u30c7\u30fc\u30bf<\/strong>: \u5404\u696d\u754c\u306e\u5354\u4f1a\u30fb\u56e3\u4f53\u304c\u516c\u8868\u3057\u3066\u3044\u308b\u7d71\u8a08\u3084\u767d\u66f8\u3002\u7121\u6599\u3067\u5165\u624b\u3067\u304d\u308b\u3082\u306e\u3082\u591a\u304f\u3001\u7279\u5b9a\u696d\u7a2e\u306eSAM\u7b97\u51fa\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5b9f\u52d9\u7684\u306a\u4f7f\u3044\u5206\u3051\u3068\u3057\u3066\u3001e-Stat\u306a\u3069\u306e\u516c\u7684\u7d71\u8a08\u3092\u57fa\u672c\u306b\u636e\u3048\u3066TAM\u3092\u7b97\u51fa\u3057\u3001\u696d\u754c\u56fa\u6709\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306a\u5834\u5408\u306b\u9650\u3063\u3066\u6c11\u9593\u30ec\u30dd\u30fc\u30c8\u3067\u88dc\u5b8c\u3059\u308b\u65b9\u91dd\u304c\u4e88\u7b97\u5bfe\u52b9\u679c\u306e\u9762\u304b\u3089\u9069\u5207\u3067\u3059\u3002\u7121\u6599\u306e\u30c7\u30fc\u30bf\u3060\u3051\u3067\u3082\u3001\u6839\u62e0\u3092\u4e01\u5be7\u306b\u7a4d\u307f\u4e0a\u3052\u308c\u3070\u6295\u8cc7\u5bb6\u306b\u8aac\u660e\u3067\u304d\u308b\u7cbe\u5ea6\u306b\u306f\u5341\u5206\u5c4a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"51\" fill=\"none\" viewBox=\"0 0 48 51\" aria-hidden=\"true\" class=\"wp-block-salesforce-blog-section-heading__icon\"><path fill=\"#032D60\" fill-rule=\"evenodd\" d=\"M8.77 33.525h12c.738 0 1.384-.647 1.384-1.385V10.448c0-1.57-1.662-2.77-2.954-2.77H8.77c-.74 0-1.385.647-1.385 1.385V32.14c0 .738.646 1.385 1.384 1.385Zm36.645-21.6c-.553-.185-1.107.276-1.107.922v22.985c0 .739-.647 1.385-1.385 1.385H5.077c-.739 0-1.385-.646-1.385-1.385V12.94c0-.646-.738-1.108-1.292-.83-1.385.645-2.4 2.122-2.4 3.876v21.23a3.703 3.703 0 0 0 3.692 3.693h15.231c.739 0 1.385.646 1.385 1.385 0 .738.646 1.384 1.384 1.384h4.616c.738 0 1.384-.646 1.384-1.384 0-.739.646-1.385 1.385-1.385h15.23A3.703 3.703 0 0 0 48 37.217V15.986c0-1.939-.646-3.6-2.585-4.062Zm-18.185 21.6h12c.739 0 1.385-.647 1.385-1.385V9.063c0-.739-.646-1.385-1.385-1.385H28.8c-1.385 0-2.954 1.2-2.954 2.77V32.14c0 .738.646 1.385 1.384 1.385\" clip-rule=\"evenodd\" \/><\/svg>\n\t\t\t\t\u95a2\u9023\u8a18\u4e8b\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/marketing\/smb-marketing-strategy\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/ja-jp\/wp-content\/uploads\/sites\/13\/2026\/06\/smb-marketing-strategy.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u4f55\u304b\u3089\u59cb\u3081\u308b\u3079\u304d\uff1f\u4e2d\u5c0f\u4f01\u696d\u304c\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/marketing\/smb-marketing-guide\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/en-us\/wp-content\/uploads\/sites\/4\/2023\/06\/smb-category-og.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t\u4e2d\u5c0f\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u6210\u529f\u4e8b\u4f8b\u3084\u4f4e\u4e88\u7b97\u3067\u6210\u679c\u3092\u51fa\u3059\u624b\u6cd5\u3092\u89e3\u8aac | \u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/how-to-start-a-small-business\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/ja-jp\/wp-content\/uploads\/sites\/13\/2026\/05\/rpa-japan.jpg?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\t\u30b9\u30e2\u30fc\u30eb\u30d3\u30b8\u30cd\u30b9\u306e\u59cb\u3081\u65b9\u306810\u306e\u30b9\u30c6\u30c3\u30d7: \u4f1a\u793e\u7acb\u3061\u4e0a\u3052\u306e\u5fc5\u8981\u624b\u7d9a\u304d\u3092\u89e3\u8aac\uff5c \u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/jp\/small-business\/marketing\/digital-marketing-smb-guide\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/ja-jp\/wp-content\/uploads\/sites\/13\/2026\/06\/digital-marketing-smb-guide.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 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