{"id":33175,"date":"2026-09-03T12:29:07","date_gmt":"2026-09-03T03:29:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=33175"},"modified":"2026-09-03T12:29:08","modified_gmt":"2026-09-03T03:29:08","slug":"jp-series-industry-advisor-next-generation-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-series-industry-advisor-next-generation-brand-loyalty\/","title":{"rendered":"\u3010\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u89e3\u8aac\u3011\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9032\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u300c2\u3064\u306e\u554f\u3044\u3068\u7b54\u3048\u300d"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>AI\u304c\u6bd4\u8f03\u30b3\u30b9\u30c8\u3092\u30bc\u30ed\u306b\u8fd1\u3065\u3051\u308b\u6642\u4ee3\u3001\u300c\u5dee\u5225\u5316\u306f\u58ca\u308c\u308b\u306e\u304b\u300d\u300c\u9867\u5ba2\u306f\u30ed\u30a4\u30e4\u30eb\u3067\u3042\u308a\u7d9a\u3051\u308b\u304b\u300d\u304c\u554f\u308f\u308c\u308b\u3002\u7b54\u3048\u306f\u3001\u5dee\u5225\u5316\u306f\u3080\u3057\u308d\u96e3\u5316\u3059\u308b\u304c\u3001\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306f\u53ef\u80fd\u3002<\/li>\n\n\n\n<li>AI\u6642\u4ee3\u306f\u60f0\u6027\u306b\u3088\u308b\u300c\u7fd2\u6163\u7684\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u300d\u304c\u8106\u304f\u306a\u308b\u3002\u672c\u8cea\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u3068\u7bc9\u304f\u6700\u3082\u6df1\u3044\u95a2\u4fc2\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30c1\u30e7\u30a4\u30b9\u2192\u7279\u5225\u306a\u5b58\u5728\u2192\u552f\u4e00\u7121\u4e8c\u3078\u3068\u6bb5\u968e\u7684\u306b\u6df1\u5316\u3055\u305b\u308b\u3002<\/li>\n\n\n\n<li>\u5dee\u5225\u5316\u306e\u571f\u53f0\u306fBrand DNA\u3002\u300c\u79c1\u305f\u3061\u306f\u4f55\u8005\u304b\u300d\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u300c\u7406\u60f3\u306e\u95a2\u4fc2\u50cf\u306f\u300d\u306e3\u3064\u306e\u554f\u3044\u306b\u7b54\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u7279\u6027\u306b\u5fdc\u3058\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5230\u9054\u70b9\u3092\u898b\u6975\u3081\u308b\u3002<\/li>\n\n\n\n<li>\u5b9f\u88c5\u57fa\u76e4\u306fCRM\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30c3\u30c8\u2192\u30a8\u30f3\u30b2\u30fc\u30b8\u2192\u30a2\u30f3\u30d7\u30ea\u30d5\u30a1\u30a4\u306e3\u30b9\u30c6\u30c3\u30d7\u3067\u4fa1\u5024\u3092\u4f53\u9a13\u5316\u3057\u3001Agentic AI\u3067\u95a2\u4fc2\u3092\u65b0\u6b21\u5143\u307e\u3067\u5b9f\u73fe\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u9665\u308a\u3084\u3059\u3044\u306e\u306f\u3001\u8aa4\u3063\u305f\u65b9\u91dd\u8a2d\u5b9a\u30fb\u95a2\u4fc2\u8a2d\u8a08\u306e\u66d6\u6627\u3055\u30fb\u90e8\u9580\u504f\u91cd\u306e3\u3064\u306e\u8aa4\u89e3\u3002Data 360\u3068Agentforce\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7d04\u675f\u3092\u4e00\u4eba\u3072\u3068\u308a\u306e\u4f53\u9a13\u3078\u5b9f\u88c5\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u304c\u6bd4\u8f03\u3092\u5bb9\u6613\u306b\u3059\u308b\u6642\u4ee3\u3001\u300c\u5dee\u5225\u5316\u306f\u58ca\u3055\u308c\u308b\u306e\u304b\u300d\u300c\u9867\u5ba2\u306f\u30ed\u30a4\u30e4\u30eb\u3067\u3042\u308a\u7d9a\u3051\u308b\u306e\u304b\u300d\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001AI\u6642\u4ee3\u306b\u554f\u3044\u76f4\u3059\u3079\u304d\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u672c\u8cea\u3068\u3001\u9078\u3070\u308c\u7d9a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u8a2d\u8a08\u539f\u5247\u3092Yang Yao\uff08\u30e4\u30aa\u30fb\u30e4\u30f3\uff09\u304c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-ai\u6642\u4ee3\u306b\u751f\u307e\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e-2\u3064\u306e\u554f\u3044\" data-level=\"2\">AI\u6642\u4ee3\u306b\u751f\u307e\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u300c2\u3064\u306e\u554f\u3044\u300d<\/a><\/li><li><a href=\"#h-\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u4f55\u304b\" data-level=\"2\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u4f55\u304b<\/a><\/li><li><a href=\"#h-\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u304b\u3089-\u5dee\u5225\u5316\u3055\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\" data-level=\"2\">\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u304b\u3089\u3001\u5dee\u5225\u5316\u3055\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092<\/a><\/li><li><a href=\"#h-crm\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5b9f\u88c5\u3059\u308b\u4ed5\u7d44\u307f\" data-level=\"2\">CRM\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5b9f\u88c5\u3059\u308b\u4ed5\u7d44\u307f<\/a><\/li><li><a href=\"#h-\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306e-3\u3064\u306e\u8aa4\u89e3\" data-level=\"2\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306e\u300c3\u3064\u306e\u8aa4\u89e3\u300d<\/a><\/li><li><a href=\"#h-\u3088\u304f\u3042\u308b\u8cea\u554f-\u3067\u304a\u3055\u3089\u3044\" data-level=\"2\">\u300c\u3088\u304f\u3042\u308b\u8cea\u554f\u300d\u3067\u304a\u3055\u3089\u3044<\/a><\/li><li><a href=\"#h-agentforce\u3067-\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30c3\u30c8\u3092\u4e00\u4eba\u3072\u3068\u308a\u306e\u4f53\u9a13\u3078\" data-level=\"2\">Agentforce\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30c3\u30c8\u3092\u4e00\u4eba\u3072\u3068\u308a\u306e\u4f53\u9a13\u3078<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-ai\u6642\u4ee3\u306b\u751f\u307e\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e-2\u3064\u306e\u554f\u3044\" class=\"wp-block-heading\"><strong>AI\u6642\u4ee3\u306b\u751f\u307e\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u300c2\u3064\u306e\u554f\u3044\u300d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u6c7a\u3057\u3066\u65b0\u3057\u3044\u30c6\u30fc\u30de\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u307e\u3067\u306b\u3082\u591a\u304f\u306e\u66f8\u7c4d\u3084\u7814\u7a76\u304c\u3001\u300c\u9867\u5ba2\u306b\u9078\u3070\u308c\u7d9a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u3069\u3046\u3064\u304f\u308b\u304b\u300d\u3092\u8ad6\u3058\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u308c\u3067\u3082\u3001\u4eca\u6539\u3081\u3066\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3064\u3044\u3066\u8003\u3048\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-aiagent\/\">AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/a>\u6642\u4ee3\u3092\u8fce\u3048\u305f\u4eca\u3001\u3053\u308c\u307e\u3067\u3068\u306f\u7570\u306a\u308b\u4e8c\u3064\u306e\u554f\u3044\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1\u3064\u76ee\u306e\u554f\u3044\u306f\u3001AI\u306b\u3088\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5dee\u5225\u5316\u306f\u96e3\u3057\u304f\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u554f\u3044<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u3001\u591a\u304f\u306e\u4f01\u696d\u304cAI\u3092\u6d3b\u7528\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u9ad8\u5ea6\u5316\u3084\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u306f\u4e00\u90e8\u306e\u4f01\u696d\u3060\u3051\u304c\u5360\u6709\u3067\u304d\u308b\u80fd\u529b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7af6\u5408\u3082\u540c\u3058\u3088\u3046\u306bAI\u3092\u6d3b\u7528\u3067\u304d\u308b\u3068\u3059\u308c\u3070\u3001\u300c\u3088\u308a\u901f\u304f\u30fb\u3088\u308a\u4fbf\u5229\u306b\u30fb\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u3044\u308b\u300d\u3060\u3051\u3067\u3001\u5dee\u5225\u5316\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2\u3064\u76ee\u306e\u554f\u3044\u306f\u3001\u9867\u5ba2\u306f\u3053\u308c\u304b\u3089\u3082\u30011\u3064\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u30ed\u30a4\u30e4\u30eb\u3067\u3042\u308a\u7d9a\u3051\u308b\u306e\u304b\u3068\u3044\u3046\u554f\u3044<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u79c1\u304c\u4ee5\u524d\u57f7\u7b46\u3057\u305f\u8a18\u4e8b\u3067\u3082\u89e6\u308c\u305f\u3088\u3046\u306b\u3001AI\u306f\u3059\u3067\u306b\u65e5\u7528\u54c1\u304b\u3089\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u307e\u3067\u3001\u5e45\u5e83\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u60c5\u5831\u53ce\u96c6\u3084\u6bd4\u8f03\u3001\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308a\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-exactly-is-agentic-commerce\/\">AI\u304c\u8cfc\u8cb7\u3092\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u6642\u4ee3\u3001\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u300d\u3068\u306f\u4f55\u304b<\/a>\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3084\u4fa1\u683c\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u4ee3\u66ff\u6848\u3092AI\u304c\u77ac\u6642\u306b\u6574\u7406\u3057\u3001\u5ba2\u89b3\u7684\u306a\u6bd4\u8f03\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u304c\u9650\u308a\u306a\u304f\u30bc\u30ed\u306b\u8fd1\u3065\u3044\u305f\u6642\u3001\u9867\u5ba2\u306f\u3053\u308c\u307e\u3067\u3068\u540c\u3058\u3088\u3046\u306b\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u3073\u7d9a\u3051\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u79c1\u306e\u7b54\u3048\u306f\u3001<strong>\u300cAI\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u5dee\u5225\u5316\u306f\u3001\u3080\u3057\u308d\u96e3\u3057\u304f\u306a\u308b\u3002\u3057\u304b\u3057\u3001AI\u6642\u4ee3\u306b\u304a\u3044\u3066\u3082\u3001\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u3064\u304f\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u306a\u9867\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u53ef\u80fd\u300d<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u3060\u304b\u3089\u3053\u305d\u3001<strong>AI\u3067\u4f55\u304c\u3067\u304d\u308b\u304b\u3092\u8003\u3048\u308b\u524d\u306b\u3001\u307e\u305a\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u539f\u5247\u306b\u7acb\u3061\u8fd4\u308a\u3001\u81ea\u793e\u304c\u76ee\u6307\u3059\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3068\u3001\u305d\u3053\u306b\u81f3\u308b\u9053\u7b4b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">AI\u6642\u4ee3\u306e\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u30ac\u30a4\u30c9<\/h2>\n\t\t\t\t\t\t\t<p 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src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/jp-brand-loyalty-strategies-in-the-ai-era-form.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/jp-brand-loyalty-strategies-in-the-ai-era-form.webp 720w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/jp-brand-loyalty-strategies-in-the-ai-era-form.webp?w=300&amp;h=258 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/jp-brand-loyalty-strategies-in-the-ai-era-form.webp?w=150&amp;h=129 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u4f55\u304b\" class=\"wp-block-heading\"><strong>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u4f55\u304b<\/strong><\/h2>\n\n\n\n<p 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srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/jp-40-standard-scenarios-for-ma-form.png 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/jp-40-standard-scenarios-for-ma-form.png?w=300&amp;h=263 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/jp-40-standard-scenarios-for-ma-form.png?w=768&amp;h=672 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/jp-40-standard-scenarios-for-ma-form.png?w=150&amp;h=131 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u304b\u3089-\u5dee\u5225\u5316\u3055\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\" 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class=\"wp-block-paragraph\">&nbsp;\u4e00\u65b9\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3084\u61a7\u308c\u3001\u7279\u5225\u306a\u4fa1\u5024\u3067\u9078\u3070\u308c\u308b\u30d6\u30e9\u30f3\u30c9\uff08\u53f3\u4e0a\uff09\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u5148\u306b\u300c\u79c1\u306b\u3068\u3063\u3066\u7279\u5225\u306a\u5b58\u5728\u300d\u3042\u308b\u3044\u306f\u300c\u4ed6\u3067\u306f\u4ee3\u66ff\u3067\u304d\u306a\u3044\u552f\u4e00\u7121\u4e8c\u306e\u5b58\u5728\u300d\u3068\u3044\u3046\u6df1\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u307e\u3067\u76ee\u6307\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6700\u521d\u306f\u6a5f\u80fd\u7684\u4fa1\u5024\u3084Accessibility\uff08\u8cb7\u3044\u3084\u3059\u3055\u3001\u5229\u7528\u3057\u3084\u3059\u3055\uff09\u306e\u5f37\u3055\u306b\u3088\u3063\u3066\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7bc9\u304d\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u9867\u5ba2\u304b\u3089\u306e\u652f\u6301\u3084\u5e02\u5834\u3067\u306e\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u90e8\u304c\u3001\u3088\u308a\u53f3\u5074\u3001\u3064\u307e\u308a\u611f\u60c5\u7684\u30fb\u8c61\u5fb4\u7684\u4fa1\u5024\u3092\u4f34\u3046\u30dd\u30b8\u30b7\u30e7\u30f3\u3078\u3068\u5e83\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u719f\u3057\u305f\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30d6\u30e9\u30f3\u30c9\u306e\u591a\u304f\u306f\u3001\u4e00\u3064\u306e\u9818\u57df\u3060\u3051\u3067\u306f\u306a\u304f\u8907\u6570\u306e\u4fa1\u5024\u9818\u57df\u306b\u307e\u305f\u304c\u308b\u5f37\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u8003\u3048\u308b\u969b\u306b\u306f\u3001<strong>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u3068\u73fe\u5728\u5730\u3092\u8e0f\u307e\u3048\u3001\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u76ee\u6307\u3059\u3079\u304d\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"h-crm\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5b9f\u88c5\u3059\u308b\u4ed5\u7d44\u307f\" class=\"wp-block-heading\"><strong>CRM\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5b9f\u88c5\u3059\u308b\u4ed5\u7d44\u307f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u76ee\u6307\u3059\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u3092\u5b9a\u7fa9\u3057\u305f\u5f8c\u3001<strong>\u6b21\u306b\u5fc5\u8981\u306a\u306e\u306f\u305d\u308c\u3092\u9867\u5ba2\u4f53\u9a13\u3068\u3057\u3066\u5b9f\u884c\u3059\u308b\u4ed5\u7d44\u307f<\/strong>\u3067\u3059\u3002<a href=\"https:\/\/www.salesforce.com\/jp\/crm\/what-is-crm\/\">CRM<\/a>\u3068<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-loyalty-program\/\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/a>\u306f\u3001\u305d\u306e\u305f\u3081\u306e\u5b9f\u88c5\u57fa\u76e4\u3068\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5b9f\u8df5\u306e\u6d41\u308c\u306f\u3001\u6b21\u306e3\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9901be9f87f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9901be9f87f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/jp-industry-advisor-next-generation-brand-loyalty_framework.jpg?w=1000\" alt=\"\" class=\"wp-image-33178\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/jp-industry-advisor-next-generation-brand-loyalty_framework.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/jp-industry-advisor-next-generation-brand-loyalty_framework.jpg?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/jp-industry-advisor-next-generation-brand-loyalty_framework.jpg?w=768&amp;h=460 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/jp-industry-advisor-next-generation-brand-loyalty_framework.jpg?w=150&amp;h=90 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30c3\u30c8\uff1a<\/strong>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u3069\u306e\u9867\u5ba2\u8ab2\u984c\u3084\u91cd\u8981\u306a\u77ac\u9593\u3092\u62c5\u3046\u306e\u304b\u3092\u5b9a\u3081\u308b\u3002<\/li>\n\n\n\n<li><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\uff1a<\/strong>\u305d\u306e\u30b3\u30df\u30c3\u30c8\u3092\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30c1\u30e3\u30cd\u30eb\u4f53\u9a13\u3068\u3057\u3066\u5177\u4f53\u5316\u3059\u308b\u3002<\/li>\n\n\n\n<li><strong>\u30a2\u30f3\u30d7\u30ea\u30d5\u30a1\u30a4\uff1a<\/strong>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3001\u91cd\u8981\u306a\u9867\u5ba2\u63a5\u70b9\u3067\u306e\u4f53\u9a13\u3092\u4e00\u8cab\u3057\u3066\u30b9\u30b1\u30fc\u30eb\u3059\u308b\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u62bd\u8c61\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3060\u3051\u3067\u306f\u751f\u307e\u308c\u307e\u305b\u3093\u3002<strong>\u4f55\u3092\u7d04\u675f\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u4f53\u9a13\u3068\u3057\u3066\u5c4a\u3051\u3001\u305d\u308c\u3092\u3069\u3046\u518d\u73fe\u6027\u9ad8\u304f\u5e83\u3052\u308b\u304b<\/strong>\u3002\u305d\u306e\u5b9f\u884c\u3092\u652f\u3048\u308b\u306e\u304c\u3001CRM\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agentic AI\u306e\u4fa1\u5024\u306f\u3001\u65e2\u5b58\u306e\u4f53\u9a13\u3092\u5b89\u304f\u30fb\u901f\u304f\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u306b\u7d04\u675f\u3057\u305f\u95a2\u4fc2\u3092\u3001\u3053\u308c\u307e\u3067\u3067\u304d\u306a\u304b\u3063\u305f\u30ec\u30d9\u30eb\u307e\u3067\u5b9f\u73fe\u3059\u308b\u3053\u3068<\/strong>\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-1-\u65e2\u5b58\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u6700\u9069\u5316\u3059\u308b\" class=\"wp-block-heading\"><strong>1. \u65e2\u5b58\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u6700\u9069\u5316\u3059\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3054\u3068\u306b\u3001<strong>AI\u4e3b\u5c0e\u3001\u4eba\u4e3b\u5c0e\u3001\u4eba\uff0bAI\u5354\u50cd<\/strong>\u306e\u3069\u308c\u304c\u6700\u9069\u304b\u3092\u898b\u6975\u3081\u307e\u3059\u3002\u5224\u65ad\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u9593\u9055\u3048\u305f\u3068\u304d\u306e\u5f71\u97ff\u306e\u5927\u304d\u3055\u3068\u3001\u5fc5\u8981\u306a\u5224\u65ad\u304c\u30eb\u30fc\u30eb\u5316\u3067\u304d\u308b\u3082\u306e\u304b\u3001\u7d4c\u9a13\u3084\u6587\u8108\u306b\u4f9d\u5b58\u3059\u308b\u6697\u9ed9\u77e5\u306a\u306e\u304b\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306fAI\u3092\u591a\u304f\u5165\u308c\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001<strong>\u6700\u9069\u306a\u5f79\u5272\u5206\u62c5\u306b\u3088\u3063\u3066\u4f53\u9a13\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-2-\u3053\u308c\u307e\u3067\u3067\u304d\u306a\u304b\u3063\u305f\u9867\u5ba2\u4fa1\u5024\u3092\u3064\u304f\u308b\" class=\"wp-block-heading\"><strong>2. \u3053\u308c\u307e\u3067\u3067\u304d\u306a\u304b\u3063\u305f\u9867\u5ba2\u4fa1\u5024\u3092\u3064\u304f\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3046\u4e00\u3064\u306f\u3001\u52b9\u7387\u5316\u3067\u306f\u306a\u304f\u300c\u3053\u308c\u307e\u3067\u4eba\u624b\u3084\u30b3\u30b9\u30c8\u306e\u5236\u7d04\u3067\u3067\u304d\u306a\u304b\u3063\u305fExtra Mile\u306f\u4f55\u304b\u300d\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u306e\u5909\u5316\u3092\u5148\u56de\u308a\u3057\u3066\u6349\u3048\u308b\u3001\u554f\u984c\u304c\u9855\u5728\u5316\u3059\u308b\u524d\u306b\u5bfe\u5fdc\u3059\u308b\u3001\u8907\u6570\u90e8\u9580\u3092\u307e\u305f\u3044\u3067\u6700\u9069\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u7acb\u3066\u308b\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u76ee\u6307\u3059\u9867\u5ba2\u95a2\u4fc2\u3092\u3055\u3089\u306b\u4e00\u6b69\u6df1\u3081\u308b\u4f7f\u3044\u65b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u3010\u7121\u6599\u3011\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0 30\u65e5\u9593\u30c8\u30e9\u30a4\u30a2\u30eb<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u308f\u305a\u304b1\u5206\u306e\u5165\u529b\u3067\u3001\u30dd\u30a4\u30f3\u30c8\u8a2d\u8a08\u3084\u7279\u5178\u7ba1\u7406\u306a\u3069\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306b\u7279\u5316\u3057\u305f\u6a5f\u80fd\u3092\u4eca\u3059\u3050\u304a\u8a66\u3057\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u305c\u3072\u3054\u4f53\u9a13\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/marketing\/free-trial\/loyalty-management\/?d=blog-body-cta-banner3\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u306f\u3058\u3081\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/marketing-loyalty-management-form.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/marketing-loyalty-management-form.png 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/marketing-loyalty-management-form.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/marketing-loyalty-management-form.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/marketing-loyalty-management-form.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306e-3\u3064\u306e\u8aa4\u89e3\" class=\"wp-block-heading\"><strong>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u69cb\u7bc9\u306e\u300c3\u3064\u306e\u8aa4\u89e3\u300d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u300c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3059\u308c\u3070\u9ad8\u307e\u308b\u300d\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3088\u304f\u3042\u308b\u5931\u6557\u306b\u306f\u5171\u901a\u3059\u308b3\u3064\u306e\u8aa4\u89e3\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-1-\u8aa4\u3063\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u65b9\u91dd\u8a2d\u5b9a\" class=\"wp-block-heading\"><strong>1. \u8aa4\u3063\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u65b9\u91dd\u8a2d\u5b9a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u3084\u6210\u9577\u6bb5\u968e\u3092\u7121\u8996\u3057\u3066\u3001\u300c\u552f\u4e00\u7121\u4e8c\u306e\u5b58\u5728\u300d\u3092\u76ee\u6307\u305b\u3070\u3044\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u81ea\u793e\u306b\u5408\u308f\u306a\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u8ffd\u6c42\u3059\u308b\u3068\u3001\u65bd\u7b56\u306e\u4e00\u8cab\u6027\u304c\u5931\u308f\u308c\u3001\u7d4c\u55b6\u8cc7\u6e90\u304c\u5206\u6563\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3089\u3057\u304f\u306a\u3044\u4f53\u9a13\u3092\u751f\u307f\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 id=\"h-2-\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u306e\u8a2d\u8a08\u304c\u66d6\u6627\" class=\"wp-block-heading\"><strong>2. \u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u306e\u8a2d\u8a08\u304c\u66d6\u6627<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u793e\u306e\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3084\u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u81ea\u4f53\u306f\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u300c\u9867\u5ba2\u3068\u3069\u306e\u3088\u3046\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u305f\u3044\u306e\u304b\u300d\u304c\u66d6\u6627\u306a\u307e\u307e\u65bd\u7b56\u3092\u6a21\u5023\u3059\u308b\u3068\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u8cab\u6027\u304c\u5931\u308f\u308c\u3001\u9867\u5ba2\u4f53\u9a13\u306b\u3070\u3089\u3064\u304d\u304c\u751f\u307e\u308c\u3001\u4ed5\u7d44\u307f\u3060\u3051\u304c\u8907\u96d1\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHAT\u3088\u308a\u5148\u306b\u3001RELATIONSHIP\u3092\u5b9a\u7fa9\u3059\u308b\u3002<\/strong> \u3053\u308c\u304c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8a2d\u8a08\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 id=\"h-3-\u8aa4\u3063\u305f\u63a8\u9032\u4f53\u5236\" class=\"wp-block-heading\"><strong>3. \u8aa4\u3063\u305f\u63a8\u9032\u4f53\u5236<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3060\u3051\u3067\u3064\u304f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u5e97\u8217\u3001EC\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u9867\u5ba2\u3068\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\u3067\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30c3\u30c8\u3092\u8a3c\u660e\u3057\u3066\u521d\u3081\u3066\u7a4d\u307f\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5358\u306a\u308b\u8ca9\u4fc3\u65bd\u7b56\u3068\u3057\u3066\u6271\u3046\u3068\u3001KPI\u3082\u77ed\u671f\u7684\u306a\u53d6\u5f15\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u504f\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u300c\u5272\u5f15\u3092\u63d0\u4f9b\u3057\u3066\u8cb7\u3063\u3066\u3082\u3089\u3046\u4ed5\u7d44\u307f\u300d\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u3010\u4e8b\u4f8b\u7d39\u4ecb\u3011\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u91cd\u8981\u6027\u30684\u3064\u306e\u30c8\u30ec\u30f3\u30c9<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u672c\u30ac\u30a4\u30c9\u3067\u306f\u3001\u696d\u754c\u306e\u6700\u65b0\u52d5\u5411\u3068\u30d4\u30b6\u30cf\u30c3\u30c8\u306a\u30696\u793e\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3002\u305c\u3072\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/marketing\/resources\/jp-importance-and-trends-of-loyalty-programs\/?d=blog-body-cta-banner4\">\u7121\u6599\u30ec\u30dd\u30fc\u30c8\u3092\u8aad\u3080<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/form-generic-guide-marketing-1440x810-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/form-generic-guide-marketing-1440x810-1.png 1024w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/form-generic-guide-marketing-1440x810-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/form-generic-guide-marketing-1440x810-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/form-generic-guide-marketing-1440x810-1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-\u3088\u304f\u3042\u308b\u8cea\u554f-\u3067\u304a\u3055\u3089\u3044\" class=\"wp-block-heading\"><strong>\u300c\u3088\u304f\u3042\u308b\u8cea\u554f\u300d\u3067\u304a\u3055\u3089\u3044<\/strong><\/h2>\n\n\n<div class=\"accordion-v2 \">\n\t\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong><strong><strong><strong>Q. AI\u304c\u60c5\u5831\u53ce\u96c6\u30fb\u6bd4\u8f03\u30fb\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u62c5\u3046\u6642\u4ee3\u306b\u3001\u9867\u5ba2\u306f\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u3073\u7d9a\u3051\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/strong><\/strong><\/strong><\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\"><strong>A. <\/strong>\u79c1\u306e\u7b54\u3048\u306fYes\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u60f0\u6027\u3084\u300c\u4e57\u308a\u63db\u3048\u308b\u307b\u3069\u306e\u7406\u7531\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u53d7\u52d5\u7684\u306a\u7d99\u7d9a\u5229\u7528\u306f\u3001AI\u306b\u3088\u3063\u3066\u8106\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u8f03\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u304c\u9650\u308a\u306a\u304f\u30bc\u30ed\u306b\u8fd1\u3065\u3044\u305f\u6642\u3001\u7fd2\u6163\u306b\u652f\u3048\u3089\u308c\u305f\u9078\u629e\u306f\u3044\u3068\u3082\u7c21\u5358\u306b\u8986\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u304c\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u80fd\u52d5\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001AI\u304c\u3069\u308c\u3060\u3051\u9078\u629e\u80a2\u3092\u5897\u3084\u3057\u3066\u3082\u63fa\u3089\u304e\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d\u4eca\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u554f\u3044\u76f4\u3059\u3079\u304d\u306f\u300c\u81ea\u793e\u306f\u306a\u305c\u9078\u3070\u308c\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u554f\u3044\u3067\u3059\u3002<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong><strong><strong><strong>Q. \u7af6\u5408\u3082\u540c\u3058\u3088\u3046\u306bAI\u3092\u4f7f\u3048\u308b\u3068\u3059\u308c\u3070\u3001AI\u6d3b\u7528\u306b\u3088\u3063\u3066\u3080\u3057\u308d\u30d6\u30e9\u30f3\u30c9\u306e\u540c\u8cea\u5316\u304c\u9032\u3080\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/strong><\/strong><\/strong><\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\"><strong>A. <\/strong>AI\u306f\u3001\u5dee\u5225\u5316\u306e\u9053\u5177\u306b\u306a\u308b\u3068\u540c\u6642\u306b\u3001\u540c\u8cea\u5316\u306e\u52a0\u901f\u88c5\u7f6e\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u300c\u4f55\u8005\u304b\u30fb\u8ab0\u306b\u30fb\u3069\u306e\u3088\u3046\u306a\u95a2\u4fc2\u3067\u4fa1\u5024\u3092\u5c4a\u3051\u308b\u304b\u300d\u304c\u66d6\u6627\u306a\u307e\u307eAI\u3092\u6d3b\u7528\u3057\u3066\u3082\u3001\u7af6\u5408\u3068\u4f3c\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u7387\u3088\u304f\u91cf\u7523\u3059\u308b\u3060\u3051\u3067\u3059\u3002\u540c\u3058AI\u3092\u4f7f\u3063\u3066\u3082\u3001\u3053\u306e\u8ef8\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u9867\u5ba2\u4f53\u9a13\u306f\u5909\u308f\u308a\u307e\u3059\u3002\u5dee\u5225\u5316\u306e\u6e90\u6cc9\u306f\u6280\u8853\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u5206\u81ea\u8eab\u306b\u3064\u3044\u3066\u6301\u3063\u3066\u3044\u308b\u7b54\u3048\u306e\u6df1\u3055\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong>Q. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u9ad8\u307e\u308a\u307e\u3059\u304b\uff1f<\/strong><\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\"><strong>A. <\/strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5b9f\u88c5\u306e\u4ed5\u7d44\u307f\u3067\u3042\u3063\u3066\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u305d\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u9867\u5ba2\u3068\u3069\u306e\u3088\u3046\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u305f\u3044\u306e\u304b\u300d\u304c\u5b9a\u7fa9\u3055\u308c\u306a\u3044\u307e\u307e\u4ed6\u793e\u306e\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u3092\u6a21\u5023\u3059\u308b\u3068\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u4e00\u8cab\u6027\u304c\u306a\u304f\u306a\u308a\u3001\u4ed5\u7d44\u307f\u3060\u3051\u304c\u8907\u96d1\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u8a2d\u8a08\u306e\u8d77\u70b9\u306f\u300cWHAT\uff08\u4f55\u3092\u63d0\u4f9b\u3059\u308b\u304b\uff09\u300d\u3088\u308a\u5148\u306b\u300cRELATIONSHIP\uff08\u3069\u306e\u3088\u3046\u306a\u95a2\u4fc2\u3092\u76ee\u6307\u3059\u304b\uff09\u300d\u3002\u3053\u306e\u9806\u5e8f\u3092\u8aa4\u308b\u3068\u3001\u3069\u308c\u3060\u3051\u7cbe\u5de7\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u3082\u300c\u5272\u5f15\u3067\u8cb7\u3063\u3066\u3082\u3089\u3046\u4ed5\u7d44\u307f\u300d\u306b\u53ce\u675f\u3057\u307e\u3059\u3002<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong>Q. \u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u300c\u552f\u4e00\u7121\u4e8c\u306e\u5b58\u5728\u300d\u3068\u3057\u3066\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u3079\u304d\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\"><strong>A. <\/strong>\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u3068\u73fe\u5728\u5730\u306b\u3088\u3063\u3066\u3001\u76ee\u6307\u3059\u3079\u304d\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u30ec\u30d9\u30eb\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u6d78\u900f\u578b\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6700\u521d\u306b\u91cd\u8981\u306a\u306e\u306f\u300c\u305d\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u771f\u3063\u5148\u306b\u601d\u3044\u6d6e\u304b\u3076\u5b58\u5728\u306b\u306a\u308b\u3053\u3068\u300d\u3067\u3042\u308a\u3001\u305d\u306e\u5148\u306e\u300c\u552f\u4e00\u7121\u4e8c\u306e\u5b58\u5728\u300d\u306f\u3001\u611f\u60c5\u7684\u30fb\u8c61\u5fb4\u7684\u4fa1\u5024\u3067\u9078\u3070\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u3060\u3051\u304c\u76ee\u6307\u305b\u308b\u6bb5\u968e\u3067\u3059\u3002\u81ea\u793e\u306e\u7279\u6027\u306b\u5408\u308f\u306a\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u8ffd\u6c42\u3059\u308b\u3068\u3001\u65bd\u7b56\u306e\u4e00\u8cab\u6027\u304c\u5931\u308f\u308c\u3001\u7d4c\u55b6\u8cc7\u6e90\u304c\u5206\u6563\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3089\u3057\u304f\u306a\u3044\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion-v2 -->\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-agentforce\u3067-\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30c3\u30c8\u3092\u4e00\u4eba\u3072\u3068\u308a\u306e\u4f53\u9a13\u3078\" class=\"wp-block-heading\"><strong>Agentforce\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30c3\u30c8\u3092\u4e00\u4eba\u3072\u3068\u308a\u306e\u4f53\u9a13\u3078<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u307e\u3067\u8ff0\u3079\u3066\u304d\u305f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u8003\u3048\u65b9\u3092\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u4f53\u9a13\u3068\u3057\u3066\u30b9\u30b1\u30fc\u30eb\u3059\u308b\u305f\u3081\u306b\u3001Salesforce\u3067\u306f<strong>\u30c7\u30fc\u30bf\u30fbAI\u30fbCRM\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u4ed5\u7d44\u307f\u3092\u4e00\u3064\u306b\u3064\u306a\u3050<\/strong>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/jp\/data\/guide\/\">Data 360<\/a>\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u884c\u52d5\u3001\u904e\u53bb\u306e\u3084\u308a\u53d6\u308a\u3092\u3064\u306a\u304e\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/campaign\/successnow\/\">Customer 360<\/a> \u3084 <a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/loyalty\/\">Loyalty Management<\/a> \u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30de\u30fc\u30b9\u3001\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u9867\u5ba2\u63a5\u70b9\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u65bd\u7b56\u3092\u9023\u643a\u3002\u305d\u3057\u3066<a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/\">Agentforce<\/a>\u304c\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3068\u4f01\u696d\u56fa\u6709\u306e\u30eb\u30fc\u30eb\u3092\u3082\u3068\u306b\u63a8\u8ad6\u3057\u3001\u5fc5\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002Agentforce\u306f\u300c\u30c7\u30fc\u30bf\u30fb\u63a8\u8ad6\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u696d\u52d9\u3092\u9042\u884c\u3059\u308b\u4ed5\u7d44\u307f\u3068\u3057\u3066\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c\u3001\u5c02\u9580\u5bb6\u306b\u76f8\u8ac7\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u81ea\u793e\u306b\u5408\u3063\u305f\u89e3\u6c7a\u7b56\u304c\u5206\u304b\u3089\u306a\u3044\u5834\u5408\u306f\u3001\u305c\u3072\u5f0a\u793e\u306e\u5c02\u9580\u5bb6\u3078\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002\u8cb4\u793e\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u5177\u4f53\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u3054\u6848\u5185\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/industries\/contact\/contact-us\/?d=blog-body-cta-banner5\"> \u7121\u6599\u76f8\u8ac7\u30fb\u304a\u554f\u5408\u305b\u306f\u3053\u3061\u3089<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"426\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/industory-advisor-next-generation-automotive_CTA2.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/industory-advisor-next-generation-automotive_CTA2.webp 713w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/industory-advisor-next-generation-automotive_CTA2.webp?w=300&amp;h=179 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/industory-advisor-next-generation-automotive_CTA2.webp?w=150&amp;h=90 150w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" class=\"wp-block-salesforce-blog-section-heading__icon\"><path fill=\"#032D60\" d=\"M4.5 21q-.6 0-1.05-.45T3 19.5v-15q0-.6.45-1.05T4.5 3h15q.6 0 1.05.45T21 4.5v15q0 .6-.45 1.05T19.5 21zm7.5-9.525L14.45 10l2.45 1.475V4.5H12z\" \/><\/svg>\n\t\t\t\t\u95a2\u9023\u8a18\u4e8b\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-curated-articles alignnormal is-style-list wp-block-salesforce-blog-curated-articles-v2\">\n\t<ul class=\"sp-top-latest sp-top-latest--list\">\n\t\t\n\n<li class=\"card--latest card--list homepage--latest\">\n\t<article class=\"card__article\">\n\t\t\t\t\t<div class=\"card__thumbnail\">\n\t\t\t\t\t\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2026\/01\/jp-what-exactly-is-agentic-commerce-main.jpg\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"card__contents\">\n\t\t\t<header>\n\t\t\t\t<h3 class=\"card__title h6\">\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-exactly-is-agentic-commerce\/\" target=\"_blank\">\n\t\t\t\t\t\tAI\u304c\u8cfc\u8cb7\u3092\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u6642\u4ee3\u3001\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30b3\u30de\u30fc\u30b9\u300d\u3068\u306f\u4f55\u304b\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t<\/header>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/article>\n<\/li>\n\n\n\n<li class=\"card--latest card--list homepage--latest\">\n\t<article class=\"card__article\">\n\t\t\t\t\t<div class=\"card__thumbnail\">\n\t\t\t\t\t\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/12\/jp-surge-in-ai-mediated-purchases-main.jpg\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"card__contents\">\n\t\t\t<header>\n\t\t\t\t<h3 class=\"card__title h6\">\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-surge-in-ai-mediated-purchases\/\" target=\"_blank\">\n\t\t\t\t\t\t\u6025\u5897\u3059\u308b\u201cAI\u7d4c\u7531\u8cfc\u8cb7\u201d\u3002\u8d77\u304d\u3066\u3044\u308b\u5909\u5316\u306e\u6df1\u5c64\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t<\/header>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/article>\n<\/li>\n\n\n\n<li class=\"card--latest card--list homepage--latest\">\n\t<article class=\"card__article\">\n\t\t\t\t\t<div class=\"card__thumbnail\">\n\t\t\t\t\t\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/05\/marketing-trends-main.png\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"card__contents\">\n\t\t\t<header>\n\t\t\t\t<h3 class=\"card__title h6\">\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/marketing-trends\/\" target=\"_blank\">\n\t\t\t\t\t\t\u30102026\u5e74\u6700\u65b0\u3011\u5168\u4e16\u754c\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u5b66\u3076\u4eca\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u30443\u3064\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t<\/header>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/article>\n<\/li>\n\n\n\n<li class=\"card--latest card--list homepage--latest\">\n\t<article class=\"card__article\">\n\t\t\t\t\t<div class=\"card__thumbnail\">\n\t\t\t\t\t\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/jp-what-is-a-b2c-loyalty-program-main.jpg\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"card__contents\">\n\t\t\t<header>\n\t\t\t\t<h3 class=\"card__title h6\">\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-what-is-a-b2c-loyalty-program\/\" target=\"_blank\">\n\t\t\t\t\t\t\u30d2\u30c3\u30c8\u3059\u308bB2C\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\uff1f\u6d88\u8cbb\u8ca1\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u5fb9\u5e95\u89e3\u8aac\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t<\/header>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/article>\n<\/li>\n\n\n\n<li class=\"card--latest card--list homepage--latest\">\n\t<article class=\"card__article\">\n\t\t\t\t\t<div class=\"card__thumbnail\">\n\t\t\t\t\t\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/wp.sfdcdigital.com\/en-us\/wp-content\/uploads\/sites\/4\/2025\/06\/pb-webinar-default-image-1.png?w=1024\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"card__contents\">\n\t\t\t<header>\n\t\t\t\t<h3 class=\"card__title h6\">\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/free-trial\/loyalty-management\/?d=blog-body-cta-text1\" target=\"_blank\">\n\t\t\t\t\t\t\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u4eca\u3059\u3050\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t<\/header>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/article>\n<\/li>\n\n\t<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u696d\u754c\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u300cIndustry Advisor\uff08\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30fc\u30fb\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\uff09\u300d\u304c\u62c5\u5f53\u696d\u754c\u306e\u73fe\u5728\u3068\u672a\u6765\u3092\u5360\u3046\u9023\u8f09\u300cNext Gen Industry\u300d\u3002\u7b2c7\u56de\u306f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u6226\u7565\u3067\u3059\u3002<\/p>\n","protected":false},"author":525,"featured_media":33180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6a98d0b4504d6f55fa29ea6f","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[],"sf_content_type":[],"blog":[776,601,849,647,591,595,667,625],"coauthors":[828],"class_list":["post-33175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-agentforce","blog-marketing-cloud","blog-agentic-ai","blog-crm","blog-customer-360","blog-digital-360","blog-digital-marketing","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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