{"id":6096,"date":"2023-08-08T09:00:00","date_gmt":"2023-08-08T00:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=6096"},"modified":"2025-09-01T17:35:02","modified_gmt":"2025-09-01T08:35:02","slug":"generative-ai-for-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/generative-ai-for-marketing\/","title":{"rendered":"\u751f\u6210AI\u3067\u52b9\u7387\u5316\u3067\u304d\u308b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e3\u3064\u306e\u30bf\u30b9\u30af"},"content":{"rendered":"\n

\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3001\u30c7\u30fc\u30bf\u3092\u99c6\u4f7f\u3057\u305f\u52b9\u679c\u7684\u306a\u6226\u7565\u306e\u69cb\u7bc9\u3001\u65ac\u65b0\u306a\u30a2\u30a4\u30c7\u30a2\u306e\u5275\u51fa\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u696d\u52d9\u3092\u8fc5\u901f\u306b\u3053\u306a\u3059\u3053\u3068\u3092\u6c42\u3081\u3089\u308c\u3001\u5927\u304d\u306a\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5411\u3051\u306e\u751f\u6210AI\u304c\u7d76\u5927\u306a\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u751f\u6210AI\u306f\u3001\u3053\u3046\u3057\u305f\u591a\u304f\u306e\u4f5c\u696d\u3092\u6570\u79d2\u3067\u51e6\u7406\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u6226\u7565\u69cb\u7bc9\u3084\u5275\u9020\u7684\u306a\u601d\u8003\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/p>\n\n\n\n

\u79c1\u306fSalesforce\u306eMarketing Cloud\u62c5\u5f53\u30b8\u30a7\u30cd\u30e9\u30eb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u3057\u3066\u3001\u751f\u6210AI\u3068\u305d\u306e\u6a5f\u80fd\u306e\u9032\u5316\u3092\u6700\u524d\u7dda\u3067\u4f53\u611f\u3057\u3066\u3044\u307e\u3059\u3002\u521d\u671f\u6bb5\u968e\u3067\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3068\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u5f7c\u3089\u304c\u5fc5\u8981\u3068\u3059\u308b\u3082\u306e\u3092AI\u304b\u3089\u5f15\u304d\u51fa\u3059\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002 <\/p>\n\n\n\n

\u305d\u3053\u3067\u3001\u79c1\u305f\u3061\u306f\u5148\u65e5\u3001\u751f\u6210AI\u306e\u4f7f\u7528\u72b6\u6cc1\u3068\u4eca\u5f8c\u306e\u5c0e\u5165\u8a08\u753b\u306b\u3064\u3044\u3066\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u8cea\u554f\u3057\u307e\u3057\u305f\u3002\u7d50\u679c\u306f\u9a5a\u304f\u3079\u304d\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

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\n\t
\n\n\t\t
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\u751f\u6210AI\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f55\u304c\u5909\u308f\u308b\uff1f<\/h2>\n\t\t\t\t\t\t\t

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1.\u4fe1\u983c\u3067\u304d\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u3089\u77ac\u6642\u306b\u5206\u6790\u3092\u5f97\u3089\u308c\u308b<\/h2>\n\n\n\n

\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u6642\u4ee3\u306f\u7d42\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u4f34\u3044\u300163%\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3001\u751f\u6210AI\u3092\u6a5f\u80fd\u3055\u305b\u308b\u306b\u306f\u4fe1\u983c\u3067\u304d\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u5fc5\u8981<\/a>\uff08\u82f1\u8a9e\uff09\u3067\u3042\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f31%\u304c\u3001AI\u30c4\u30fc\u30eb\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u6b63\u78ba\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304f\u5b9f\u8df5\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u88dc\u52a9\u7684\u306a\u9053\u5177\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u57fa\u672c\u8981\u7d20\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

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2.\u81ea\u52d5\u5316\u3092\u5229\u7528\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u308b<\/h2>\n\n\n\n

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3.\u9867\u5ba2\u304c\u671b\u3080\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b<\/h2>\n\n\n\n

65%\u306e\u9867\u5ba2\u306f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u611f\u3058\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u81ea\u5206\u306e\u7d44\u7e54\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6226\u7565\u306b\u81ea\u4fe1\u3092\u6301\u3063\u3066\u3044\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306f26%\u306b\u3068\u3069\u307e\u308a\u307e\u3059\u3002\u6700\u65b0\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u534a\u6570\u4ee5\u4e0a\uff0854%\uff09\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u751f\u6210AI\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u50cd\u304d\u65b9\u304c\u5909\u308f\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

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\u4eca\u3059\u3050\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5411\u3051\u751f\u6210AI\u306e\u5b66\u7fd2\u3092\u59cb\u3081\u307e\u3057\u3087\u3046<\/h2>\n\n\n\n

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\u79c1\u305f\u3061\u306f\u3001\u5b89\u5168\u306b\u9023\u643a\u3059\u308b\u65b0\u6b21\u5143\u306eAI\u3092\u6d3b\u7528\u3057\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3055\u3089\u306a\u308b\u6210\u679c\u3092\u9054\u6210\u3059\u308b\u672a\u6765\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u307e\u3059\u3002Salesforce+\u3067\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3059\u308b\u4eca\u5f8c\u306eConnections\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u3001\u3053\u306e\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u3044\u60c5\u5831\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

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AI\u3092\u6d3b\u7528\u3057\u3066\u696d\u52d9\u306e\u751f\u7523\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b
\u8cc7\u65993\u70b9\u30bb\u30c3\u30c8<\/h2>\n\t\t\t\t\t\t\t

AI\u3092\u6d3b\u7528\u3057\u3066\u696d\u52d9\u306e\u751f\u7523\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u304a\u3059\u3059\u3081\u306e\u8cc7\u65993\u3064\u3092\u30bb\u30c3\u30c8\u306b\u3057\u307e\u3057\u305f\u30023\u70b9\u307e\u3068\u3081\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u9802\u3051\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\u7121\u6599\u3067\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\"\"\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n

\u203b\u672c\u30dd\u30b9\u30c8\u306f2023\u5e746\u67088\u65e5\u306b\u7c73\u56fd\u3067\u516c\u958b\u3055\u308c\u305f\u201c<\/span>3 Things Marketers Can Do Faster With Generative AI<\/a>\u201d\u306e\u7ffb\u8a33\u7248\u3067\u3059\u3002\u672c\u30dd\u30b9\u30c8\u306e\u6b63\u5f0f\u8a00\u8a9e\u306f\u82f1\u8a9e\u3067\u3042\u308a\u3001\u305d\u306e\u5185\u5bb9\u304a\u3088\u3073\u89e3\u91c8\u306b\u3064\u3044\u3066\u306f\u82f1\u8a9e\u304c\u512a\u5148\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

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\n

Stephen Hammond<\/strong>
Marketing Cloud\u62c5\u5f53GM<\/p>\n\n\n\n

Stephen Hammond\u306fSalesforce\u306eMarketing Cloud\u62c5\u5f53EVP\u517cGM\u3067\u3042\u308a\u3001\u5c06\u6765\u306b\u308f\u305f\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\/\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3059\u308b\u30c1\u30fc\u30e0\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5206\u91ce\u306725\u5e74\u4ee5\u4e0a\u306e\u7d4c\u9a13\u304c\u3042\u308a\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u30c7\u30b8\u30bf\u30eb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5411\u3051\u306e\u3001\u6570\u5341\u5104\u30c9\u30eb\u898f\u6a21\u306e\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u306b20\u5e74\u9593\u643a\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Stephen Hammond \u306e\u305d\u306e\u4ed6\u306e\u8a18\u4e8b\uff08\u82f1\u8a9e\uff09\u2192<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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