{"id":928,"date":"2019-10-04T18:44:00","date_gmt":"2023-07-20T18:44:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=928"},"modified":"2023-08-16T16:31:54","modified_gmt":"2023-08-16T07:31:54","slug":"holiday-2019-retail-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/holiday-2019-retail-trends\/","title":{"rendered":"2019\u5e74\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u3069\u3046\u306a\u308b\uff1f\u30db\u30ea\u30c7\u30fc\u5546\u62263\u3064\u306e\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"\n<p>\u300c\u30b5\u30a4\u30d0\u30fc\u30a6\u30a3\u30fc\u30af\u300d\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>\u300c\u30b5\u30a4\u30d0\u30fc\u30a6\u30a3\u30fc\u30af\u300d\u3068\u306f\u3001\u30b5\u30f3\u30af\u30b9\u30ae\u30d3\u30f3\u30b0\u30c7\u30fc\uff08\u611f\u8b1d\u796d\uff09\u306e\u7fcc\u65e5\u3068\u306a\u308b11\u6708\u7b2c4\u9031\u76ee\u306e\u91d1\u66dc\u65e5\uff08\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\uff09\u3068\u7fcc\u9031\u306e\u6708\u66dc\u65e5\uff08\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\uff09\u542b\u3080\u9031\u306e\u3053\u3068\u3002\u6b27\u7c73\u3067\u306f\u3001\u30b5\u30f3\u30af\u30b9\u30ae\u30d3\u30f3\u30b0\u306e\u4e00\u6383\u30bb\u30fc\u30eb\u3068\u30af\u30ea\u30b9\u30de\u30b9\u30bb\u30fc\u30eb\u306e\u958b\u59cb\u304c\u91cd\u306a\u308b\u3053\u306e\u9031\u306f\u3001\u5e74\u9593\u3092\u901a\u3058\u3066\u6700\u5927\u306e\u5546\u6226\u671f\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5c0f\u58f2\u696d\u306b\u95a2\u308f\u308b\u4eba\u305f\u3061\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u5897\u52a0\u3092\u898b\u8d8a\u3057\u3066\u5fdc\u63f4\u8981\u8acb\u306e\u624b\u914d\u3092\u3057\u305f\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7528\u610f\u3057\u305f\u308a\u3068\u30012018\u5e74\u306e\u5e74\u672b\u304b\u3089\u305a\u3063\u3068\u3001\u7fcc\u5e74\u306e\u30b5\u30a4\u30d0\u30fc\u30a6\u30a3\u30fc\u30af\uff08\u30db\u30ea\u30c7\u30fc\u5546\u6226\uff09\u3092\u610f\u8b58\u3057\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u308b\u307b\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u3001\u65e5\u672c\u3067\u3082\u540c\u3058\u6642\u671f\u306b\u300c\u30b5\u30a4\u30d0\u30fc\u30fb\u30de\u30f3\u30c7\u30fc\u300d\u3084\u300c\u30d6\u30e9\u30c3\u30af\u30fb\u30d5\u30e9\u30a4\u30c7\u30fc\u300d\u3068\u9298\u6253\u3063\u3066\u30bb\u30fc\u30eb\u3092\u958b\u59cb\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u76ee\u306b\u3059\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u4eca\u5e74\u306f\u3001\u4e00\u4f53\u3069\u3093\u306a\u3053\u3068\u304c\u8d77\u3053\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u3072\u3068\u8db3\u5148\u306b\u3001\u4eca\u30b7\u30fc\u30ba\u30f3\u306e\u8a71\u984c\u3092\u72ec\u5360\u3057\u305d\u3046\u306a\u4e0a\u4f4d3\u3064\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u5206\u6790\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb-\u8cfc\u8cb7\u304c\u4eca\u306e\u6a19\u6e96\">1.\u300c\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u300d\u8cfc\u8cb7\u304c\u4eca\u306e\u6a19\u6e96<\/h2>\n\n\n\n<p>\u30a2\u30ca\u30ea\u30b9\u30c8\u3084\u5c02\u9580\u5bb6\u304c\u3057\u3070\u3057\u3070\u53d6\u308a\u4e0a\u3052\u3066\u304d\u305f\u3053\u3068\u3067\u3059\u304c\u3001\u6d88\u8cbb\u8005\u306f\u4eca\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u306b\u3042\u3089\u3086\u308b\u3082\u306e\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u5b9f\u306b <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/jp\/form\/pdf\/connected-customer\" target=\"_blank\" rel=\"noopener\"><u>64%\u306e\u9867\u5ba2\u304c\u3001 1\u56de\u306e\u53d6\u5f15\u306b\u8907\u6570\u306e 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<\/p>\n\n\n\n<p>\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u3084\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6628\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u3001 \u305d\u306e\u524d\u306e\u5e74\u3068\u6bd4\u3079\u306622%\u5897\u52a0\u3057\u307e\u3057\u305f\uff08\u8a73\u3057\u304f\u306f<a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/solutions\/industries\/retail\/holiday-shopping-report?d=7010M000001yv8oQAA\" target=\"_blank\" 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adhocenable=\"false\" href=\"https:\/\/www.businessinsider.com\/american-eagle-store-free-laundry-nyc-2017-11#-or-change-out-the-leather-patch-on-the-back-of-a-pair-of-jeans-8?utm_source=salesforce&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><u>\u3053\u3061\u3089<\/u><\/a>\uff08\u82f1\u8a9e\uff09\uff09\u3002\u82e5\u3044\u8cb7\u3044\u7269\u5ba2\u306f\u3001\u4ed5\u4e0a\u304c\u308a\u3092\u5f85\u3064\u9593\u306b\u5e97\u5185\u3092\u9685\u3005\u307e\u3067\u898b\u3066\u56de\u3063\u305f\u308a\u3001\u4ef2\u9593\u3068\u6c17\u307e\u307e\u306b\u904e\u3054\u3057\u305f\u308a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u304b\u3089\u308f\u304b\u308b\u3053\u3068\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u3068\u3063\u3066\u3082\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u3082\u660e\u78ba\u3067\u3059\u3002\u30ea\u30a2\u30eb\u5e97\u8217\u306f\u3082\u306f\u3084\u3001\u5358\u306a\u308b\u8cb7\u3044\u7269\u306e\u5834\u3067\u306f\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u5909\u5316\u3092\u53d7\u3051\u5165\u308c\u308b\u5c0f\u58f2\u696d\u8005\u304c\u5831\u308f\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-\u6709\u610f\u7fa9\u306a\u4f53\u9a13\u3053\u305d\u304c\u8f1d\u304d\u3092\u653e\u3064\">3.\u6709\u610f\u7fa9\u306a\u4f53\u9a13\u3053\u305d\u304c\u8f1d\u304d\u3092\u653e\u3064<\/h2>\n\n\n\n<p>\u4f53\u9a13\u3068\u3044\u3048\u3070\u3001\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306f\u4f53\u9a13\u304c\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3064\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u30db\u30ea\u30c7\u30fc\u5546\u6226\u3092\u5236\u3059\u308b\u306e\u306f\u3001\u6709\u610f\u7fa9\u306a\u4fa1\u5024\u89b3\u3084\u4f53\u9a13\u3067\u81ea\u793e\u3092\u5dee\u5225\u5316\u3067\u304d\u308b\u5c0f\u58f2\u696d\u8005\u3067\u3059\u3002Salesforce\u304c\u767a\u884c\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u300e<u><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/?d=blog-body-cta-text\" target=\"_blank\" rel=\"noreferrer 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\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u3068\u3063\u3066\u3082\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u3082\u78ba\u5b9f\u306b\u8208\u5473\u6df1\u3044\u3082\u306e\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u3059\u3070\u3089\u3057\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3068\u3068\u3082\u306b\u5c4a\u3051\u3089\u308c\u308c\u3070\u3001\u305f\u3068\u3048\u305d\u306e\u5834\u3067\u5546\u54c1\u3092\u8cb7\u3063\u3066\u304f\u308c\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u518d\u6765\u5e97\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5546\u54c1\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u3067\u306f\u3001\u5c0f\u58f2\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u30db\u30ea\u30c7\u30fc\u671f\u9593\u4e2d\u306e\u696d\u7e3e\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u3001<a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/jp\/products\/commerce-cloud\/overview\" target=\"_blank\" rel=\"noopener\"><u>Commerce Cloud<\/u><\/a>\u4e0a\u3067\u884c\u308f\u308c\u305f30\u30ab\u56fd\u30015\u5104\u4eba\u3092\u8d85\u3048\u308b\u5168\u4e16\u754c\u306e\u8cb7\u3044\u7269\u5ba2\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3001<a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/jp\/products\/marketing-cloud\/overview\" target=\"_blank\" rel=\"noopener\"><u>Marketing Cloud<\/u><\/a>\u3092\u4f7f\u3063\u3066\u5206\u6790\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u6570\u767e\u4e07\u306e\u4f1a\u8a71\u3001\u304a\u3088\u3073<u><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/jp\/products\/service-cloud\/overview\" target=\"_blank\" rel=\"noopener\">Service Cloud<\/a><\/u>\u3067\u5b9f\u73fe\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3001\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304f<a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/solutions\/industries\/retail\/holiday-insights\" target=\"_blank\" rel=\"noopener\"><u>\u30db\u30ea\u30c7\u30fc\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\uff08\u82f1\u8a9e\uff09<\/u><\/a>\u3002\u4e8b\u524d\u306e\u5bfe\u7b56\u3084\u304a\u5ba2\u69d8\u3068\u3088\u308a\u826f\u3044\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3068\u3057\u3066\u3001\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/?d=blog-body-cta-text\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/07\/marketing-connected-customer_ban590.jpg?strip=all&#038;quality=95\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/jp\/ja\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\u3001\u65e5\u672c\u3067\u3082\u6d78\u900f\u3057\u3064\u3064\u3042\u308b\u300c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u300d\u3002\u4eca\u5e74\u306f\u4e00\u4f53\u3069\u3093\u306a\u3053\u3068\u304c\u8d77\u304d\u308b\u3067\u3057\u3087\u3046\u304b\u3002\u4eca\u30b7\u30fc\u30ba\u30f3\u306e\u5c0f\u58f2\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u3001\u4e0a\u4f4d3\u3064\u3092\u5206\u6790\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"author":1,"featured_media":930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"2361bf71eaf04c3791e1aa2f56ee7ae1","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[1,8,22,3,23],"sf_content_type":[],"blog":[586,615,625,681,682],"coauthors":[2],"class_list":["post-928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-innovation","sf_topic-commerce","sf_topic-holiday-readiness","sf_topic-marketing","sf_topic-retail","blog-retail","blog-commerce","blog-marketing","blog-holiday-readiness","blog-innovation"],"yoast_head":"<!-- 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