{"id":9430,"date":"2023-12-26T13:36:56","date_gmt":"2023-12-26T04:36:56","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9430"},"modified":"2023-12-27T12:00:28","modified_gmt":"2023-12-27T03:00:28","slug":"jp-account-engagement-award","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-account-engagement-award\/","title":{"rendered":"\u3010\u767a\u8868\u3011Account Engagement\u3092\u99c6\u4f7f\u3057\u305f\u4f01\u696d\u306f\uff1f"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u76ee\u6b21<\/h2><ul><li><a href=\"#h-btob\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e02\u5834\u306e\u4eca\" data-level=\"2\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e02\u5834\u306e\u4eca<\/a><\/li><li><a href=\"#h-marketing-cloud-account-engagement-\u3068\u306f\" data-level=\"2\">Marketing Cloud Account Engagement \u3068\u306f<\/a><\/li><li><a href=\"#h-2023-account-engagement-award-\u306b\u3064\u3044\u3066\" data-level=\"2\">\u300c2023 Account Engagement Award\u300d \u306b\u3064\u3044\u3066<\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-btob\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e02\u5834\u306e\u4eca\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e02\u5834\u306e\u4eca<\/h2>\n\n\n\n<p>\u56fd\u5185\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u5e02\u5834\u306f\u30012023\u5e74\u306b\u306f753\u5104\u5186\u306e\u5e02\u5834\u898f\u6a21\u3068\u898b\u8fbc\u307e\u308c\u3001\u524d\u5e74\u6bd4\u306711.2%\u5897\u3067\u62e1\u5927\uff08<sup>\u203b<\/sup>\u77e2\u91ce\u7d4c\u6e08\u7814\u7a76\u6240\u8abf\u3079\uff09\u3068\u3001MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u591a\u304f\u306e\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\"><sup>\u203b<\/sup>\u4e8b\u696d\u8005\u58f2\u4e0a\u9ad8\u30d9\u30fc\u30b9\u30012023\u5e74\u898b\u8fbc\u5024\uff082023\u5e747\u6708\u73fe\u5728\uff09<br><sup>\u203b<\/sup>\u51fa\u5178\uff1a\u682a\u5f0f\u4f1a\u793e\u77e2\u91ce\u7d4c\u6e08\u7814\u7a76\u6240\u300c2023\u5e74\u7248 \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e02\u5834\u306e\u5b9f\u614b\u3068\u5c55\u671b\u300d<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u60c5\u5831\u53ce\u96c6\u3084\u8cfc\u8cb7\u884c\u52d5\u304c\u30c7\u30b8\u30bf\u30eb\u5316\u3057\u3066\u3044\u308b\u4eca\u3001\u4f01\u696d\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5728\u308a\u65b9\u3082\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3057\u305f\u3002\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30b8\u30bf\u30eb\u3067\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7684\u78ba\u306b\u30ad\u30e3\u30c3\u30c1\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u6d3b\u52d5\u3092\u5f37\u529b\u306b\u5f8c\u62bc\u3057\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30c4\u30fc\u30eb\u304cMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068SFA\uff08\u55b6\u696d\u652f\u63f4\uff09\u30c4\u30fc\u30eb\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u3084\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u7ba1\u7406\u306a\u3069\u3001\u81ea\u52d5\u5316\u30fb\u53ef\u8996\u5316\u306e\u6a5f\u80fd\u3092\u4e2d\u5fc3\u306b\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002\u4f01\u696d\u306e\u5c0e\u5165\u7387\u306f\u3044\u307e\u308460%\u3092\u8d85\u3048\uff08<sup>\u203b<\/sup>IDC\u8abf\u3079\uff09\u3001\u7af6\u4e89\u306b\u52dd\u3064\u305f\u3081\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u5b58\u5728\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\"><sup>\u203b<\/sup>\u51fa\u5178\uff1aIDC Japan\u300c2023\u5e74 \u56fd\u5185\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\/\u9867\u5ba2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5e02\u5834 \u4f01\u696d\u30e6\u30fc\u30b6\u30fc\u8abf\u67fb\u300d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-cloud-account-engagement-\u3068\u306f\">Marketing Cloud Account Engagement \u3068\u306f<\/h2>\n\n\n\n<p>Salesforce\u306e\u63d0\u4f9b\u3059\u308bMA\u300cMarketing Cloud Account Engagement\u300d\u306f\u30012016\u5e74\u306b\u65e5\u672c\u3067\u8ca9\u58f2\u958b\u59cb\u3057\u3066\u304b\u3089\u3001BtoB\u4f01\u696d\u3092\u4e2d\u5fc3\u306b\u4e2d\u5c0f\u4f01\u696d\u304b\u3089\u5927\u624b\u4f01\u696d\u307e\u3067\u696d\u7a2e\u696d\u614b\u3092\u554f\u308f\u305a\u591a\u304f\u306e\u4f01\u696d\u306b\u3054\u6d3b\u7528\u3092\u3044\u305f\u3060\u3044\u3066\u304a\u308a\u3001\u4e0a\u5834\u4f01\u696d\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u30e9\u30f3\u30ad\u30f3\u30b0No.1\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3067\u3059\uff08DataSign\u793e\u8abf\u3079\uff09\u3002<\/p>\n\n\n\n<p>BtoB\u4f01\u696d\u306b\u304a\u3051\u308bMA\u306e\u5f79\u5272\u3067\u6b20\u304b\u305b\u306a\u3044\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u5f37\u56fa\u306a\u9023\u643a\u3067\u3059\u3002Account Engagement \u306f\u3001Salesforce\u306e\u4e3b\u529b\u88fd\u54c1\u3067\u3042\u308b\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\u300cSalesforce Sales Cloud\u300d\u3068\u540c\u4e00\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u52d5\u4f5c\u3059\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u60c5\u5831\u9023\u643a\u3092\u30b7\u30b9\u30c6\u30e0\u4e0a\u3067\u53ef\u80fd\u306b\u3059\u308b\u552f\u4e00\u306eSalesorce \u7d14\u6b63\u306eMA\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6280\u8853\u7684\u512a\u4f4d\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3082\u5f37\u307f\u3067\u3059\u3002\u65e2\u5b58\u306e\u304a\u5ba2\u69d8\u304c\u81ea\u3089\u7387\u5148\u3057\u3066\u7acb\u3061\u4e0a\u3052\u305f\u30e6\u30fc\u30b6\u30fc\u5206\u5316\u4f1a\u306f\u3001\u6708\u306b1\u5ea6\u306e\u983b\u5ea6\u3067\u958b\u50ac\u3055\u308c\u3001Account Engagement\u306e\u9b45\u529b\u3084\u4f7f\u3044\u65b9\u306e\u30b3\u30c4\u3092\u767a\u4fe1\u30fb\u5171\u6709\u3059\u308b\u30ab\u30eb\u30c1\u30e3\u30fc\u304c\u6839\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u55b6\u696d\u3092\u5f37\u304f\u3059\u308b \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Account Engagement\u306e\u4ee3\u8868\u7684\u306a\u6a5f\u80fd\u3084\u3001\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u304b\u309210\u5206\u9593\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/marketing\/strengthen-sales-ma\/?d=blog-body-cta-banner\">\u30c7\u30e2\u52d5\u753b\u3092\u898b\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2023-account-engagement-award-\u306b\u3064\u3044\u3066\">\u300c2023 Account Engagement Award\u300d \u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>Acocunt Engagement 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class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a398bc7c9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a398bc7c9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img01.jpg?w=1000\" alt=\"\" class=\"wp-image-9435\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img01.jpg?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img01.jpg?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img01.jpg?w=768&amp;h=768 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a398bcdc6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a398bcdc6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-9436\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img02.jpg?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img02.jpg?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img02.jpg?w=768&amp;h=768 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a398bd3cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a398bd3cf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-9434\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img03.jpg?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img03.jpg?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-img03.jpg?w=768&amp;h=768 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4eca\u5f8c\u3001\u53d7\u8cde\u4f01\u696d\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30923\u56de\u306b\u308f\u305f\u308a\u63b2\u8f09\u3057\u3066\u3044\u304d\u307e\u3059\uff08\u8a18\u4e8b\u306f2024\u5e741\u6708~2\u6708\u306b\u63b2\u8f09\u4e88\u5b9a\u3067\u3059\uff09\u3002\u5404\u8a18\u4e8b\u3067\u306f\u3001\u5404\u793e\u304cAccount Engagement \u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u53d7\u8cde\u7406\u7531\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u662f\u975e\u3068\u3082\u3054\u671f\u5f85\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lt-\u4e09\u83f1\u96fb\u6a5f-fa\u30b7\u30b9\u30c6\u30e0\u4e8b\u696d\u672c\u90e8\">&lt;\u4e09\u83f1\u96fb\u6a5f\uff08FA\u30b7\u30b9\u30c6\u30e0\u4e8b\u696d\u672c\u90e8\uff09><\/h3>\n\n\n\n<p>\u56fd\u5185FA\uff08\u30d5\u30a1\u30af\u30c8\u30ea\u30fc\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u5e02\u5834\u3067\u5727\u5012\u7684\u306a\u30b7\u30a7\u30a2\u3092\u6301\u3061\u3001\u9867\u5ba2\u5411\u3051\u306e\u300cFA\u30b5\u30a4\u30c8\u300d\u304c\u300cBtoB\u30b5\u30a4\u30c8\u30e9\u30f3\u30ad\u30f3\u30b02023\u7dcf\u5408\u30e9\u30f3\u30ad\u30f3\u30b0\u300d\u3067\u30c8\u30c3\u30d7\u306b\u306a\u3063\u305f\u3001\u4e09\u83f1\u96fb\u6a5f\u682a\u5f0f\u4f1a\u793e 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class=\"wp-block-heading\" id=\"h-lt-talentx-gt\">&lt;TalentX&gt;<\/h3>\n\n\n\n<p>\u300c\u4eba\u3068\u7d44\u7e54\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u89e3\u653e\u3059\u308b\u793e\u4f1a\u306e\u5275\u9020\u300d\u3092\u30d1\u30fc\u30d1\u30b9\u306b\u63b2\u3052\u3001\u63a1\u7528\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3064\u306a\u3052\u308b\u305f\u3081\u306eHRtech\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308bTalentX\u3002\u30ea\u30d5\u30a1\u30e9\u30eb\u63a1\u7528\u3092\u6d3b\u6027\u5316\u3055\u305b\u308b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3092\u306f\u3058\u3081\u3001\u4f01\u696d\u304c\u81ea\u524d\u3067\u4eba\u6750\u3092\u7372\u5f97\u3059\u308b\u30bf\u30ec\u30f3\u30c8\u7372\u5f97\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u201cMy\u30b7\u30ea\u30fc\u30ba\u201c\u306e\u63d0\u4f9b\u3092\u4e3b\u529b\u4e8b\u696d\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u4e8b\u696d\u306f\u9867\u5ba2\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u77e5\u308b\u3053\u3068\u304c\u30ab\u30ae\u3067\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3002\u305d\u3053\u3067\u3001\u300cAccount 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class=\"wp-block-heading\" id=\"h-lt-layerx-\u30d0\u30af\u30e9\u30af\u4e8b\u696d\u90e8-gt\">&lt;LayerX\uff08\u30d0\u30af\u30e9\u30af\u4e8b\u696d\u90e8\uff09&gt;<\/h3>\n\n\n\n<p>\u300c\u6700\u5148\u7aef\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc \u00d7 \u6700\u9069\u306a\u9867\u5ba2\u4f53\u9a13\u30fbUX\u300d 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decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-einstein.png\" alt=\"\">\n\n\t\t\t<div class=\"related-trail__illustration related-trail__contour\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__contour-cloud\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-contour-cloud-layout-einstein.png\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-einstein.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 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class=\"related-trail__eyebrow\">\u30e2\u30b8\u30e5\u30fc\u30eb<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\"><a href=\"https:\/\/trailhead.salesforce.com\/ja\/content\/learn\/modules\/pardot-basics-lightning?d=blog-body-cta-banner\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement \u306e\u57fa\u672c<\/a><\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-einstein.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-einstein.png\" alt=\"\">\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MA\u30c4\u30fc\u30eb\u300cAccount 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Award\u300d\u30027\u56de\u76ee\u306e\u4eca\u5e74\u306f3\u793e\u306b\u6388\u4e0e\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u6982\u8981\u3068\u3068\u3082\u306b\u53d7\u8cde\u3057\u305f3\u793e\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":175,"featured_media":9437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"3dad53a85c704333aff1dfbc3857fc6c","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[3,25,217,274],"sf_content_type":[],"blog":[641,625,601,588],"coauthors":[377],"class_list":["post-9430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-marketing-cloud","sf_topic-b2b-marketing-automation","sf_topic-pardot","blog-b2b-marketing-automation","blog-marketing","blog-marketing-cloud","blog-pardot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u3010\u767a\u8868\u3011Account Engagement\u3092\u99c6\u4f7f\u3057\u305f\u4f01\u696d\u306f\uff1f - Salesforce\u30d6\u30ed\u30b0<\/title>\n<meta name=\"description\" content=\"MA\u30c4\u30fc\u30eb\u300cAccount Engagement\u300d\u306e\u304a\u5ba2\u69d8\u3067\u512a\u308c\u305f\u6210\u679c\u3092\u51fa\u3057\u305f\u4f01\u696d\u3092\u8868\u5f70\u3059\u308b\u300cAccount Engagement Award\u300d\u30027\u56de\u76ee\u306e\u4eca\u5e74\u306f3\u793e\u306b\u6388\u4e0e\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u6982\u8981\u3068\u3068\u3082\u306b\u53d7\u8cde\u3057\u305f3\u793e\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-account-engagement-award\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u767a\u8868\u3011Account Engagement\u3092\u99c6\u4f7f\u3057\u305f\u4f01\u696d\u306f\uff1f\" \/>\n<meta property=\"og:description\" content=\"MA\u30c4\u30fc\u30eb\u300cAccount Engagement\u300d\u306e\u304a\u5ba2\u69d8\u3067\u512a\u308c\u305f\u6210\u679c\u3092\u51fa\u3057\u305f\u4f01\u696d\u3092\u8868\u5f70\u3059\u308b\u300cAccount Engagement Award\u300d\u30027\u56de\u76ee\u306e\u4eca\u5e74\u306f3\u793e\u306b\u6388\u4e0e\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u6982\u8981\u3068\u3068\u3082\u306b\u53d7\u8cde\u3057\u305f3\u793e\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-account-engagement-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SalesforceJapan\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-26T04:36:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-27T03:00:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2023\/12\/jp-account-engagement-award-main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yuki Hirose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SalesforceJapan\" \/>\n<meta name=\"twitter:site\" content=\"@SalesforceJapan\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" 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