{"id":9739,"date":"2025-08-08T11:31:11","date_gmt":"2025-08-08T02:31:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9739"},"modified":"2025-08-08T11:33:13","modified_gmt":"2025-08-08T02:33:13","slug":"jp-sales-strategy-framework","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/blog\/jp-sales-strategy-framework\/","title":{"rendered":"\u55b6\u696d\u6226\u7565\u30fb\u6226\u8853\u306e\u7acb\u3066\u65b9\u3068\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af16\u9078\uff01\u5177\u4f53\u4f8b\u3082\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u300c\u90e8\u4e0b\u4e00\u4eba\u3072\u3068\u308a\u306f\u9811\u5f35\u3063\u3066\u3044\u308b\u304c\u3001\u55b6\u696d\u6d3b\u52d5\u304c\u5c5e\u4eba\u5316\u3057\u3066\u3044\u3066\u30c1\u30fc\u30e0\u306e\u6210\u679c\u306b\u7e4b\u304c\u3089\u306a\u3044\u2026\u300d<br>\u300c\u6bce\u671f\u3001\u611f\u899a\u3084\u7d4c\u9a13\u5247\u3067\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u3066\u3044\u308b\u304c\u3001\u305d\u308d\u305d\u308d\u9650\u754c\u3092\u611f\u3058\u3066\u3044\u308b\u2026\u300d<br>\u300c\u4e0a\u53f8\u306b\u63d0\u51fa\u3059\u308b\u6226\u7565\u30ec\u30dd\u30fc\u30c8\u306b\u3001\u5ba2\u89b3\u7684\u306a\u6839\u62e0\u304c\u306a\u304f\u3066\u8aac\u5f97\u529b\u306b\u6b20\u3051\u308b\u2026\u300d<\/p>\n\n\n\n<p>\u55b6\u696d\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u3057\u3066\u3001\u3053\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u306f\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u60a9\u307f\u306f\u3001\u5834\u5f53\u305f\u308a\u7684\u306a\u6226\u8853\u306b\u983c\u308a\u3001\u30c1\u30fc\u30e0\u5171\u901a\u306e\u300c\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300d\u3068\u306a\u308b\u55b6\u696d\u6226\u7565\u304c\u63cf\u3051\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u6839\u672c\u539f\u56e0\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u7b56\u5b9a\u306e\u89e3\u6c7a\u7b56\u3068\u306a\u308b\u306e\u304c\u3001\u5148\u4eba\u305f\u3061\u306e\u77e5\u6075\u306e\u7d50\u6676\u3067\u3042\u308b\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u8ab0\u3067\u3082\u8ad6\u7406\u7684\u304b\u3064\u7db2\u7f85\u7684\u306b\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u5206\u6790\u3057\u3001\u518d\u73fe\u6027\u306e\u9ad8\u3044\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u55b6\u696d\u6226\u7565\u3067\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af16\u9078\u3068\u6226\u7565\u306e\u7acb\u3066\u65b9\u30fb\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u3079\u304d\u304b\u60a9\u3093\u3067\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6628\u4eca\u306e\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3044\u3066\u306f\u3001AI\u306e\u6d3b\u7528\u304c\u5927\u304d\u306a\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<a 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target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/sales\/the-sales-strategy-for-sales-managers\/?d=blog-body-cta-banner2\">\u7121\u6599\u3067\u52d5\u753b\u3092\u8996\u8074\u3059\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/the-sales-strategy-for-sales-managers.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/the-sales-strategy-for-sales-managers.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/the-sales-strategy-for-sales-managers.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/the-sales-strategy-for-sales-managers.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u55b6\u696d\u6226\u7565-\u6226\u8853\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\">\u55b6\u696d\u6226\u7565\u30fb\u6226\u8853\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9349684553&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9349684553\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img02.jpg?w=1000\" alt=\"\" class=\"wp-image-9747\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img02.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img02.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img02.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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id=\"h-\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3092\u52b9\u7387\u5316\u3067\u304d\u308b<\/h3>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3067\u304d\u308b\u3068\u3001\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u8853\u306e\u7acb\u6848\u3092\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002\u6700\u521d\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u6226\u7565\u306e\u7acb\u6848\u6642\u306b\u300c\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u305f\u3089\u3088\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u304c\u89e3\u6d88\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6226\u7565\u7acb\u6848\u304b\u3089\u5b9f\u884c\u307e\u3067\u306e\u6642\u9593\u3082\u77ed\u7e2e\u3067\u304d\u308b\u305f\u3081\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u3082\u3063\u3066\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u55b6\u696d\u8ab2\u984c\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308b\">\u55b6\u696d\u8ab2\u984c\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308b<\/h3>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3092\u4fef\u77b0\u3057\u3066\u628a\u63e1\u30fb\u6574\u7406\u3067\u304d\u308b\u3068\u3001\u55b6\u696d\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u5897\u3048\u306a\u3044\u30b1\u30fc\u30b9\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u539f\u56e0\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u30921\u56de\u4f7f\u3063\u3066\u307f\u305f\u3082\u306e\u306e\u3001\u5408\u308f\u306a\u304b\u3063\u305f<\/li>\n\n\n\n<li>\u5546\u54c1\u306f\u6c17\u306b\u5165\u3063\u305f\u304c\u5b9f\u5e97\u8217\u3067\u3057\u304b\u53d6\u308a\u6271\u3063\u3066\u304a\u3089\u305a\u3001\u8cfc\u5165\u3057\u306b\u304f\u3044<\/li>\n\n\n\n<li>\u7af6\u5408\u3088\u308a\u5546\u54c1\u304c\u9ad8\u3044<\/li>\n<\/ul>\n\n\n\n<p>SWOT\u5206\u6790\u3067\u81ea\u793e\u3084\u5546\u54c1\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u660e\u78ba\u5316\u3057\u3001\u5916\u90e8\u8981\u56e0\u306b\u3064\u3044\u3066\u3082\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u539f\u56e0\u3092\u7d5e\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u3063\u3066\u672c\u8cea\u7684\u306a\u8ab2\u984c\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3068\u3001\u6709\u52b9\u306a\u6539\u5584\u7b56\u304c\u7acb\u6848\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u89e3\u6c7a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af11\u9078\">\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af11\u9078<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93496854d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93496854d9\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img03.jpg?w=1000\" alt=\"\" class=\"wp-image-9746\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img03.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img03.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img03.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4ee5\u4e0b\u306e11\u9078\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3C\u5206\u6790<\/li>\n\n\n\n<li>\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565<\/li>\n\n\n\n<li>\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247<\/li>\n\n\n\n<li>SWOT\u5206\u6790<\/li>\n\n\n\n<li>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/li>\n\n\n\n<li>PEST\u5206\u6790<\/li>\n\n\n\n<li>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3<\/li>\n\n\n\n<li>VRIO\uff08\u30f4\u30ea\u30aa\uff09\u5206\u6790<\/li>\n\n\n\n<li>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9<\/li>\n\n\n\n<li>STP\u5206\u6790<\/li>\n\n\n\n<li>4P\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>\u6982\u8981\u3068\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u5f79\u7acb\u3066\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6628\u4eca\u3067\u306f\u55b6\u696d\u306e\u73fe\u5834\u306b\u304a\u3044\u3066\u300c\u3044\u304b\u306bAI\u3092\u6d3b\u7528\u3057\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u304b\u300d\u304c\u9375\u3068\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u8cc7\u6599\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/sales\/7points-sales-ai-playbook-guide\/?d=blog-body-cta-text2\" target=\"_blank\" rel=\"noreferrer noopener\">\u55b6\u696d\u5411\u3051AI\u6d3b\u7528\uff5cAI\u3092\u6d3b\u7528\u3057\u3066\u6210\u7d04\u4ef6\u6570\u3092\u5897\u3084\u30597\u3064\u306e\u65b9\u6cd5<\/a>\u300d\u3067\u306f\u3001\u52b9\u7387\u7684\u306aAI\u55b6\u696d\u306e\u624b\u6cd5\u3092\u4e00\u6319\u306b\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3c\u5206\u6790\">1\uff0e3C\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93496863a3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93496863a3\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-01.jpg?w=1000\" alt=\"Customer\uff08\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\" class=\"wp-image-9741\" style=\"width:620px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-01.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-01.jpg?w=300&amp;h=240 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-01.jpg?w=768&amp;h=614 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-01.jpg?w=150&amp;h=120 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>3C\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u3092\u6574\u7406\u3057\u3001\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u5206\u6790\u3084\u5e02\u5834\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3084\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u5229\u5bb3\u95a2\u4fc2\u8005<\/th><th>\u5206\u6790\u9805\u76ee\u306e\u4f8b<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Customer<br>\uff08\u9867\u5ba2\uff09<\/td><td>\u30fb\u9867\u5ba2\u306e\u5c5e\u6027<br>\u30fb\u9867\u5ba2\u306e\u30cb\u30fc\u30ba<br>\u30fb\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Competitor<br>\uff08\u7af6\u5408\uff09<\/td><td>\u30fb\u7af6\u5408\u306e\u6570<br>\u30fb\u7af6\u5408\u306e\u30b7\u30a7\u30a2\u7387<br>\u30fb\u7af6\u5408\u306e\u6226\u7565<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Company<br>\uff08\u81ea\u793e\uff09<\/td><td>\u30fb\u81ea\u793e\u5546\u54c1\u306e\u5f37\u307f\u3001\u5f31\u307f<br>\u30fb\u81ea\u793e\u306e\u8cc7\u6e90<br>\u30fb\u81ea\u793e\u306e\u30b7\u30a7\u30a2\u7387<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u5206\u6790\u7d50\u679c\u3092\u4fef\u77b0\u3057\u3066\u898b\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u55b6\u696d\u6d3b\u52d5\u3067\u5207\u308a\u8fbc\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u304c\u898b\u3064\u304b\u308a\u3001\u55b6\u696d\u6226\u7565\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u30013C\u5206\u6790\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u8e0f\u307e\u3048\u3066\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/3c-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">3C\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u30fb\u624b\u9806\u3068\u3084\u308a\u65b9\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565\">2\uff0e\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6cd5\u5247<\/td><td>\u7b2c1\u6cd5\u5247\uff08\u5f31\u8005\u306e\u6cd5\u5247\uff09<\/td><td>\u7b2c2\u6cd5\u5247\uff08\u5f37\u8005\u306e\u6cd5\u5247\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u7406\u5ff5<\/td><td>\u5de5\u592b\u3067\u5668\u7528\u306b\u7acb\u3061\u56de\u308b<\/td><td>\u529b\u3067\u76f8\u624b\u3092\u306d\u3058\u4f0f\u305b\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6226\u7565\u306e\u65b9\u5411\u6027<\/td><td>\u30fb\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u3092\u653b\u3081\u308b<br>\u30fb\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3065\u304f\u308a\u306b\u6ce8\u529b\u3059\u308b<br>\u30fb\u7af6\u5408\u76f8\u624b\u3092\u7d5e\u308b<br>\u30fb\u5f37\u307f\u306b\u7279\u5316\u3057\u305f\u65bd\u7b56\u3092\u6253\u3064<\/td><td>\u30fb\u5927\u304d\u306a\u5e02\u5834\u3092\u72d9\u3046<br>\u30fb\u5e83\u544a\u3084\u6d41\u901a\u3092\u6d3b\u7528\u3059\u308b<br>\u30fb\u6570\u6253\u3066\u3070\u3042\u305f\u308b\u7406\u8ad6\u3067\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b<br>\u30fb\u8c4a\u5bcc\u306a\u8cc7\u6e90\u3092\u60dc\u3057\u307f\u306a\u304f\u6d3b\u7528\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u9069\u6027<\/td><td>\u30fb\u5e02\u5834\u30b7\u30a7\u30a2\u304c\u5c0f\u3055\u3044\u4f01\u696d<br>\u30fb\u4e2d\u5c0f\u4f01\u696d<\/td><td>\u30fb\u5e02\u5834\u30b7\u30a7\u30a2\u304c\u5927\u304d\u3044\u4f01\u696d<br>\u30fb\u5927\u4f01\u696d<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565\u3068\u306f\u3001\u5f31\u8005\u3068\u5f37\u8005\u306e2\u3064\u306e\u8996\u70b9\u304b\u3089\u81ea\u793e\u3068\u7af6\u5408\u306e\u529b\u95a2\u4fc2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u55b6\u696d\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u660e\u78ba\u5316\u3059\u308b\u969b\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f31\u8005\u3068\u5f37\u8005\u306b\u306f\u305d\u308c\u305e\u308c\u306e\u6226\u3044\u65b9\u304c\u3042\u308a\u307e\u3059\u3002\u5e02\u5834\u30b7\u30a7\u30a2\u304c\u5c0f\u3055\u3044\u4f01\u696d\u304c\u3001\u5e02\u5834\u30671\u4f4d\u3092\u76ee\u6307\u305d\u3046\u3068\u3057\u3066\u3082\u5f37\u8005\u306e\u524d\u3067\u306f\u592a\u5200\u6253\u3061\u3067\u304d\u307e\u305b\u3093\u3002\u771f\u3063\u5411\u304b\u3089\u52dd\u8ca0\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u72d9\u3046\u5e02\u5834\u3092\u305a\u3089\u3057\u30cb\u30c3\u30c1\u306a\u9818\u57df\u3067\u30c8\u30c3\u30d7\u3092\u72d9\u3046\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565\u3092\u7406\u89e3\u3059\u308b\u3068\u3001\u81ea\u793e\u306e\u7acb\u5834\u3067\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306e\u65b9\u5411\u6027\u3092\u660e\u78ba\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\">3\uff0e\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247<\/h3>\n\n\n\n<p>\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3068\u306f\u3001\u3042\u308b\u4e8b\u8c61\u306b\u304a\u3044\u306680\uff05\u306e\u7d50\u679c\u306f20\uff05\u306e\u539f\u56e0\u306b\u3082\u3068\u3065\u3044\u3066\u8d77\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u6307\u3057\u300180:20\u306e\u6cd5\u5247\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5fc5\u305a\u5272\u5408\u304c80:20\u306b\u306a\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u76ee\u5b89\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u3001\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u306f\u58f2\u4e0a\u5206\u6790\u3084\u9867\u5ba2\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3092\u3082\u3068\u306b\u8003\u3048\u308b\u3068\u3001\u58f2\u4e0a\u5168\u4f53\u306e80\uff05\u304c20\uff05\u306e\u9867\u5ba2\u306b\u3088\u3063\u3066\u652f\u3048\u3089\u308c\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u3002\u9867\u5ba2\u5206\u6790\u304b\u3089\u58f2\u4e0a\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3066\u3044\u308b20\uff05\u306e\u9867\u5ba2\u3092\u660e\u78ba\u306b\u3057\u3001\u96c6\u4e2d\u7684\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u4e0b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u55b6\u696d\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3053\u3068\u3067\u30ea\u30bd\u30fc\u30b9\u306e\u518d\u914d\u5206\u3084\u55b6\u696d\u6226\u7565\u306e\u898b\u76f4\u3057\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u306f\u30a4\u30bf\u30ea\u30a2\u306e\u7d4c\u6e08\u5b66\u8005\u30d6\u30eb\u30d5\u30ec\u30c3\u30c9\u30fb\u30d1\u30ec\u30fc\u30c8\u306b\u3088\u308b\u7d4c\u9a13\u5247\u3067\u3042\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u306e\u4e8b\u8c61\u306b\u3042\u3066\u306f\u307e\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3060\u3051\u3067\u306a\u304f\u3001\u307b\u304b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-swot\u5206\u6790\">4\uff0eSWOT\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9349687f22&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9349687f22\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"565\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-02.jpg?w=1000\" alt=\"SWOT\u5206\u6790\u306e\u56f3\" class=\"wp-image-9751\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-02.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-02.jpg?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-02.jpg?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-02.jpg?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>SWOT\u5206\u6790\u306e\u8981\u7d20<\/th><th>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u3067\u306e\u4e00\u4f8b<\/th><\/tr><\/thead><tbody><tr><td>\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f<\/td><td>\u7af6\u5408\u306b\u306a\u3044\u72ec\u81ea\u6a5f\u80fd\u3092\u6709\u3057\u3066\u3044\u308b<\/td><\/tr><tr><td>\u30b5\u30fc\u30d3\u30b9\u306e\u5f31\u307f<\/td><td>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u304c\u4f4e\u3044<\/td><\/tr><tr><td>\u6a5f\u4f1a<\/td><td>\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u9700\u8981\u304c\u5897\u52a0\u3057\u3066\u3044\u308b<\/td><\/tr><tr><td>\u8105\u5a01<\/td><td>\u5e02\u5834\u7af6\u4e89\u304c\u6fc0\u3057\u3044<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u300c\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u00d7\u8105\u5a01\u300d\u3067\u639b\u3051\u5408\u308f\u305b\u308b\u3068\u3001\u7af6\u5408\u306b\u52dd\u3064\u305f\u3081\u306b\u72ec\u81ea\u6a5f\u80fd\u3092\u3069\u306e\u3088\u3046\u306b\u6253\u3061\u51fa\u3059\u304b\u3068\u3044\u3046\u8996\u70b9\u3067\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001SWOT\u5206\u6790\u3067\u6d17\u3044\u51fa\u3057\u305f\u3059\u3079\u3066\u306e\u8981\u7d20\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u306e\u7a2e\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001SWOT\u5206\u6790\u306e\u3084\u308a\u65b9\u3084\u5177\u4f53\u4f8b\u3092\u3088\u308a\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/swot\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u56f3\u89e3\u3011SWOT\u5206\u6790\u3068\u306f\uff1f\u3084\u308a\u65b9\u304b\u3089\u5177\u4f53\u4f8b\u3001\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-swot\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u9032\u3081\u65b93\u30b9\u30c6\u30c3\u30d7\">SWOT\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u9032\u3081\u65b93\u30b9\u30c6\u30c3\u30d7<\/h4>\n\n\n\n<p><strong>\u30b9\u30c6\u30c3\u30d71\uff1a\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u306e\u6d17\u3044\u51fa\u3057<\/strong><\/p>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u5916\u90e8\u306e\u8981\u56e0\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002\u666f\u6c17\u306e\u52d5\u5411\u3084\u6cd5\u6539\u6b63\u3001\u6280\u8853\u9769\u65b0\u3001\u7af6\u5408\u306e\u52d5\u304d\u306a\u3069\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u6a5f\u4f1a\uff08O\uff09<\/td><td>\u81ea\u793e\u306b\u3068\u3063\u3066\u8ffd\u3044\u98a8\u3068\u306a\u308b\u5e02\u5834\u306e\u5909\u5316\u306f\u4f55\u304b\uff1f<\/td><td>\u4f8b<br>\u5e02\u5834\u306e\u62e1\u5927\u3001\u898f\u5236\u7de9\u548c<\/td><\/tr><tr><td>\u8105\u5a01\uff08T\uff09<\/td><td>\u4e8b\u696d\u306e\u969c\u5bb3\u3068\u306a\u308b\u5909\u5316\u306f\u4f55\u304b\uff1f<\/td><td>\u4f8b<br>\u5f37\u529b\u306a\u7af6\u5408\u306e\u53c2\u5165\u3001\u4ee3\u66ff\u54c1\u306e\u767b\u5834<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>\u30b9\u30c6\u30c3\u30d72\uff1a\u5185\u90e8\u74b0\u5883\uff08\u5f37\u307f\u30fb\u5f31\u307f\uff09\u306e\u6d17\u3044\u51fa\u3057<\/strong><\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u81ea\u793e\u304c\u6301\u3064\u8cc7\u7523\u3084\u52aa\u529b\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u53ef\u80fd\u306a\u5185\u90e8\u306e\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u5f37\u307f\uff08S\uff09<\/td><td>\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u512a\u308c\u3066\u3044\u308b\u70b9\u306f\u4f55\u304b\uff1f<\/td><td>\u4f8b<br>\u88fd\u54c1\u306e\u54c1\u8cea\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3001\u6280\u8853\u529b<\/td><\/tr><tr><td>\u5f31\u307f\uff08W\uff09<\/td><td>\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u52a3\u3063\u3066\u3044\u308b\u70b9\u306f\u4f55\u304b\uff1f<\/td><td>\u4f8b<br>\u4fa1\u683c\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u4eba\u6750\u4e0d\u8db3<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>\u30b9\u30c6\u30c3\u30d73\uff1a\u30af\u30ed\u30b9SWOT\u5206\u6790\u3067\u6226\u7565\u3092\u7acb\u6848\u3059\u308b<\/strong><\/p>\n\n\n\n<p>\u6d17\u3044\u51fa\u3057\u305f4\u3064\u306e\u8981\u7d20\u3092\u639b\u3051\u5408\u308f\u305b\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u30924\u3064\u306e\u65b9\u5411\u6027\u304b\u3089\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u5f37\u307f\u00d7\u6a5f\u4f1a\uff08\u7a4d\u6975\u5316\u6226\u7565\uff09<\/td><td>\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u3001\u5e02\u5834\u306e\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u306b\u5229\u7528\u3059\u308b\u6226\u7565\u306f\uff1f<\/td><\/tr><tr><td>\u5f37\u307f\u00d7\u8105\u5a01\uff08\u5dee\u5225\u5316\u6226\u7565\uff09<\/td><td>\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u3001\u5e02\u5834\u306e\u8105\u5a01\u3092\u5207\u308a\u629c\u3051\u308b\u6226\u7565\u306f\uff1f<\/td><\/tr><tr><td>\u5f31\u307f\u00d7\u6a5f\u4f1a\uff08\u6539\u5584\u6226\u7565\uff09<\/td><td>\u81ea\u793e\u306e\u5f31\u307f\u3092\u514b\u670d\u3057\u3001\u5e02\u5834\u306e\u6a5f\u4f1a\u3092\u9003\u3055\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u6226\u7565\u306f\uff1f<\/td><\/tr><tr><td>\u5f31\u307f\u00d7\u8105\u5a01\uff08\u9632\u885b\u30fb\u64a4\u9000\u6226\u7565\uff09<\/td><td>\u6700\u60aa\u306e\u4e8b\u614b\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u624b\u3092\u6253\u3064\u3079\u304d\u304b\uff1f<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\">5\uff0e\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d934968a865&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d934968a865\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"565\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-03.jpg?w=1000\" alt=\"\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306e\u56f3\" class=\"wp-image-9750\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-03.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-03.jpg?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-03.jpg?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-03.jpg?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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href=\"https:\/\/www.salesforce.com\/jp\/hub\/marketing\/5forces\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\uff085\u30d5\u30a9\u30fc\u30b9\uff09\u5206\u6790\u3068\u306f\uff1f\u65b9\u6cd5\u3068\u6709\u52b9\u306a\u6d3b\u7528\u6cd5<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-pest\u5206\u6790\">6\uff0ePEST\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d934968b526&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d934968b526\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-05.jpg?w=1000\" alt=\"\" class=\"wp-image-13203\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-05.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-05.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-05.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>PEST\uff08\u30da\u30b9\u30c8\uff09\u5206\u6790\u306f\u3001\u4e8b\u696d\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Politics\uff08\u653f\u6cbb\uff09<\/li>\n\n\n\n<li>Economics\uff08\u7d4c\u6e08\uff09<\/li>\n\n\n\n<li>Society\uff08\u793e\u4f1a\uff09<\/li>\n\n\n\n<li>Technology\uff08\u6280\u8853\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u308b\u5909\u5316\u3084\u30ea\u30b9\u30af\u3092\u60f3\u5b9a\u3057\u3001\u5bfe\u51e6\u65b9\u6cd5\u3092\u5b9a\u3081\u3066\u304a\u304f\u305f\u3081\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002\u5909\u5316\u306e\u6fc0\u3057\u3044\u5e02\u5834\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u3001\u9577\u671f\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>PEST\u5206\u6790\u306e\u7d50\u679c\u306f\u3001SWOT\u5206\u6790\u306e\u5916\u90e8\u8981\u56e0\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\">7\uff0e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3<\/h3>\n\n\n\n<p>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u3068\u306f\u3001\u9867\u5ba2\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5c4a\u304f\u307e\u3067\u306e\u9593\u3067\u3001\u55b6\u696d\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u4f01\u696d\u6d3b\u52d5\u306e\u6d41\u308c\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u5de5\u7a0b\u3067\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u4fa1\u5024\u3092\u660e\u78ba\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u5185\u90e8\u8cc7\u6e90\u3092\u6d17\u3044\u51fa\u3057\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306e\u55b6\u696d\u6226\u7565\u3065\u304f\u308a\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u3067\u306f\u3001\u4f01\u696d\u306e\u6d3b\u52d5\u3092\u4ee5\u4e0b\u306e2\u3064\u306b\u5206\u3051\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u4f01\u696d\u306e\u6d3b\u52d5<\/th><th>\u4e3b\u6d3b\u52d5<\/th><th>\u652f\u63f4\u6d3b\u52d5<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6982\u8981<\/td><td>\u9867\u5ba2\u306e\u8cfc\u8cb7\u306b\u76f4\u63a5\u3064\u306a\u304c\u308b\u6d3b\u52d5<\/td><td>\u9867\u5ba2\u306e\u8cfc\u8cb7\u306b\u9593\u63a5\u7684\u306b\u3064\u306a\u304c\u308b\u6d3b\u52d5<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5177\u4f53\u4f8b<\/td><td>\u30fb\u539f\u6750\u6599\u306e\u7ba1\u7406<br>\u30fb\u88fd\u54c1\u306e\u88fd\u9020<br>\u30fb\u88fd\u54c1\u306e\u8ca9\u58f2<\/td><td>\u30fb\u88fd\u54c1\u306e\u539f\u6750\u6599\u306e\u8abf\u9054<br>\u30fb\u4eba\u6750\u306e\u63a1\u7528<br>\u30fb\u8ca1\u52d9\u7ba1\u7406<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u3067\u306f\u3001\u4f01\u696d\u6d3b\u52d5\u3092\u6d17\u3044\u51fa\u3057\u3001\u3069\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u8ab2\u984c\u304c\u3042\u308b\u304b\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u8ab2\u984c\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u306b\u6226\u7565\u3092\u7acb\u6848\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-vrio-\u30f4\u30ea\u30aa-\u5206\u6790\">8\uff0eVRIO\uff08\u30f4\u30ea\u30aa\uff09\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d934968d3aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d934968d3aa\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-06.jpg?w=1000\" alt=\"\" class=\"wp-image-13201\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-06.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-06.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-06.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>VRIO\uff08\u30f4\u30ea\u30aa\uff09\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u5185\u90e8\u8cc7\u6e90\u3068\u5185\u90e8\u8cc7\u6e90\u3092\u6d3b\u7528\u3059\u308b\u80fd\u529b\u306b\u3064\u3044\u3066\u30014\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u660e\u78ba\u5316\u3067\u304d\u307e\u3059\u3002\u5185\u90e8\u8cc7\u6e90\u3092\u6d3b\u7528\u3057\u3066\u5dee\u5225\u5316\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u5f31\u307f\u3092\u6539\u5584\u3059\u308b\u969b\u306b\u6d3b\u7528\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>VRIO\u5206\u6790\u3067\u306f\u3001\u5185\u90e8\u8cc7\u6e90\u3068\u6d3b\u7528\u80fd\u529b\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8981\u7d20<\/th><th>\u8a55\u4fa1\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Value<br>\uff08\u7d4c\u6e08\u4fa1\u5024\uff09<\/td><td>\u5185\u90e8\u8cc7\u6e90\u3084\u6d3b\u7528\u80fd\u529b\u304c\u5e02\u5834\u3067\u4fa1\u5024\u3092\u3082\u3061\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u305b\u308b\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Rarity<br>\uff08\u5e0c\u5c11\u6027\uff09<\/td><td>\u5185\u90e8\u8cc7\u6e90\u3084\u6d3b\u7528\u80fd\u529b\u304c\u5e02\u5834\u306b\u304a\u3044\u3066\u5e0c\u5c11\u304b\u3069\u3046\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Inimitability<br>\uff08\u6a21\u5023\u56f0\u96e3\u6027\uff09<\/td><td>\u5185\u90e8\u8cc7\u6e90\u3084\u6d3b\u7528\u80fd\u529b\u304c\u7af6\u5408\u306b\u6a21\u5023\u3055\u308c\u306a\u3044\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Organization<br>\uff08\u7d44\u7e54\uff09<\/td><td>\u5185\u90e8\u8cc7\u6e90\u3084\u6d3b\u7528\u80fd\u529b\u3092\u751f\u304b\u3057\u3066\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u3060\u3051\u306e\u7d44\u7e54\u69cb\u9020\u3084\u6587\u5316\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u8a55\u4fa1\u5185\u5bb9\u3092\u7dcf\u5408\u7684\u306b\u898b\u3066\u3001\u5185\u90e8\u8cc7\u6e90\u3068\u6d3b\u7528\u80fd\u529b\u3092\u6700\u5927\u9650\u306b\u751f\u304b\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\">9\uff0e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9<\/h3>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u3068\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u8003\u3048\u308b\u969b\u306b\u6d3b\u7528\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u65e2\u5b58\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u30929\u3064\u306e\u8981\u7d20\u306b\u5206\u89e3\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53ef\u8996\u5316\u3055\u308c\u305f\u4ed5\u7d44\u307f\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3068\u5f31\u307f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3001\u4fa1\u5024\u89b3\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u30029\u3064\u306e\u8981\u7d20\u3068\u4ed5\u7d44\u307f\u5168\u4f53\u3092\u4fef\u77b0\u3057\u3066\u898b\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u70b9\u304c\u898b\u3048\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-stp\u5206\u6790\">10\uff0eSTP\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d934968ec64&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d934968ec64\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-04.jpg?w=1000\" alt=\"STP\u5206\u6790\u306e\u56f3\" class=\"wp-image-9749\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-04.jpg?w=300&amp;h=240 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-04.jpg?w=768&amp;h=614 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-04.jpg?w=150&amp;h=120 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>STP\u5206\u6790\u3068\u306f\u30013\u3064\u306e\u8981\u7d20\u304b\u3089\u5e02\u5834\u3092\u5206\u6790\u3057\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u65b0\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u6295\u4e0b\u3059\u308b\u969b\u3084\u3001\u65e2\u5b58\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5e02\u5834\u30cb\u30fc\u30ba\u306e\u5909\u5316\u3092\u611f\u3058\u305f\u3068\u304d\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3044\u304f\u3064\u304b\u306e\u9805\u76ee\u306b\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u672a\u958b\u62d3\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7af6\u5408\u3068\u5dee\u5225\u5316\u3067\u304d\u308b\u3001\u3042\u308b\u3044\u306f\u4ed6\u793e\u304c\u771f\u4f3c\u3067\u304d\u306a\u3044\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u3001\u65b0\u305f\u306a\u6226\u7565\u304c\u898b\u3048\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-4p\u5206\u6790\">11\uff0e4P\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d934968f887&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d934968f887\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-07.jpg?w=1000\" alt=\"\" class=\"wp-image-13202\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-07.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-07.jpg?w=768&amp;h=538 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-creative-07.jpg?w=150&amp;h=105 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>4P\u5206\u6790\u3068\u306f\u30014\u3064\u306e\u8981\u7d20\u304b\u3089\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u8981\u7d20\u3092\u52a0\u3048\u3066\u30015P\u5206\u6790\u3042\u308b\u3044\u306f9P\u5206\u6790\u3068\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u30014\u3064\u306e\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u3067\u3001\u5fc5\u8981\u306a\u8981\u7d20\u304c\u8db3\u308a\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u5fc5\u8981\u306a\u8981\u7d20\u3092\u305d\u308d\u3048\u308b\u3053\u3068\u3067\u3001\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3059\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u6642\u3084\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u518d\u8a55\u4fa1\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u30014P\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/4p-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">4P\u5206\u6790\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3092\u652f\u3048\u308b\u624b\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u55b6\u696d\u6226\u8853\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af5\u9078\">\u55b6\u696d\u6226\u8853\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af5\u9078<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d93496907fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d93496907fe\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img04.jpg?w=1000\" alt=\"\" class=\"wp-image-9742\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img04.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img04.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img04.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img04.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u55b6\u696d\u6226\u8853\u306e\u7acb\u6848\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4ee5\u4e0b\u306e5\u9078\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BANT<\/li>\n\n\n\n<li>MEDDIC<\/li>\n\n\n\n<li>SPIN<\/li>\n\n\n\n<li>AIDMA<\/li>\n\n\n\n<li>FABE\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>\u55b6\u696d\u6226\u8853\u306e\u7acb\u6848\u306b\u6d3b\u7528\u3057\u3001\u55b6\u696d\u6226\u7565\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u203b\u53c2\u8003\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/form\/pdf\/implement-sales-enablement-now\/?d=blog-body-cta-text3\" target=\"_blank\" rel=\"noreferrer noopener\">\u3044\u307e\u304b\u3089\u59cb\u3081\u308b Sales Enablement \u52dd\u3066\u308b\u55b6\u696d\u7d44\u7e54\u3092\u4ed5\u7d44\u307f\u3067\u4f5c\u308b 5 \u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-bant\">1\uff0eBANT<\/h3>\n\n\n\n<p>BANT\uff08\u30d0\u30f3\u30c8\uff09\u3068\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u67f1\u3092\u3082\u3068\u306b\u9867\u5ba2\u306b\u8cea\u554f\u3059\u308b\u55b6\u696d\u6226\u8853\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8981\u7d20<\/th><th>\u8cea\u554f\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Budget<br>\uff08\u4e88\u7b97\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3059\u308b\u969b\u306e\u4e88\u7b97\u306f\u3044\u304f\u3089\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Authority<br>\uff08\u6c7a\u88c1\u6a29\u306e\u6240\u5728\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u6c7a\u88c1\u3059\u308b\u4eba\u306f\u3060\u308c\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Needs<br>\uff08\u9867\u5ba2\u30cb\u30fc\u30ba\uff09<\/td><td>\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u6709\u7121\u3068\u7bc4\u56f2\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Timeframe<br>\uff08\u5c0e\u5165\u6642\u671f\uff09<\/td><td>\u5177\u4f53\u7684\u306a\u5c0e\u5165\u6642\u671f\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>BANT\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30b3\u30f3\u30bf\u30af\u30c8\u3067\u55b6\u696d\u62c5\u5f53\u8005\u304c\u9867\u5ba2\u306e\u60c5\u5831\u3092\u3064\u304b\u307f\u305f\u3044\u3068\u304d\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001SFA\/CRM\u30c4\u30fc\u30eb\u306b\u304a\u3051\u308b\u53d7\u6ce8\u78ba\u5ea6\u306e\u5206\u6790\u8981\u7d20\u3068\u3057\u3066\u3082\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>BANT\u3067\u96c6\u3081\u305f\u9867\u5ba2\u60c5\u5831\u306f\u3001SFA\/CRM\u30c4\u30fc\u30eb\u306b\u96c6\u7d04\u3057\u793e\u5185\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-meddic\">2\uff0eMEDDIC<\/h3>\n\n\n\n<p>MEDDIC\uff08\u30e1\u30c7\u30a3\u30c3\u30af\uff09\u3068\u306f\u3001\u4ee5\u4e0b\u306e6\u3064\u306e\u8981\u7d20\u3092\u898b\u8fbc\u307f\u5ba2\u306b\u8cea\u554f\u3057\u3001\u9867\u5ba2\u306b\u80b2\u6210\u3067\u304d\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u969b\u306b\u6d3b\u7528\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8981\u7d20<\/th><th>\u8cea\u554f\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Metrics<br>\uff08\u6e2c\u5b9a\u6307\u6a19\uff09<\/td><td>\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u4f55\uff05\u306e\u53ce\u76ca\u5897\u52a0\u3092\u671f\u5f85\u3059\u308b\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Economic Buyer<br>\uff08\u6c7a\u88c1\u6a29\u9650\u8005\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u6c7a\u88c1\u3059\u308b\u4eba\u306f\u3060\u308c\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Decision Criteria<br>\uff08\u610f\u601d\u6c7a\u5b9a\u57fa\u6e96\uff09<\/td><td>\u3069\u306e\u3088\u3046\u306a\u9078\u5b9a\u57fa\u6e96\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3059\u308b\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Decision Process<br>\uff08\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u307e\u3067\u306b\u3069\u308c\u304f\u3089\u3044\u6642\u9593\u304c\u304b\u304b\u308b\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Identify Pain<br>\uff08\u8ab2\u984c\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3067\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u306f\u4f55\u304b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Champion<br>\uff08\u64c1\u8b77\u8005\uff09<\/td><td>\u6c7a\u88c1\u6a29\u9650\u8005\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u85a6\u3081\u3066\u304f\u308c\u308b\u4eba\u306f\u3060\u308c\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>MEDDIC\u3092\u3082\u3068\u306b\u898b\u8fbc\u307f\u5ba2\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u53d7\u6ce8\u78ba\u5ea6\u306e\u4e88\u6e2c\u304c\u53ef\u80fd\u3067\u3059\u3002\u53d7\u6ce8\u78ba\u5ea6\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u7684\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-spin\">3\uff0eSPIN<\/h3>\n\n\n\n<p>SPIN\uff08\u30b9\u30d4\u30f3\uff09\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8cea\u554f\u3092\u4f1a\u8a71\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u73fe\u72b6\u304b\u3089\u8ab2\u984c\u3092\u5f15\u304d\u51fa\u3057\u89e3\u6c7a\u3078\u5c0e\u304f\u8a71\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8981\u7d20<\/th><th>\u6982\u8981<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Situation\uff08\u72b6\u6cc1\u8cea\u554f\uff09<\/td><td>\u9867\u5ba2\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Problem\uff08\u554f\u984c\u8cea\u554f\uff09<\/td><td>\u9867\u5ba2\u304c\u73fe\u5728\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Implication\uff08\u5f71\u97ff\u8cea\u554f\uff09<\/td><td>\u9867\u5ba2\u306b\u62b1\u3048\u308b\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u3079\u304d\u3053\u3068\u306b\u6c17\u3065\u3044\u3066\u3082\u3089\u3046<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Need-payoff\uff08\u89e3\u6c7a\u8cea\u554f\uff09<\/td><td>\u9867\u5ba2\u306b\u89e3\u6c7a\u7b56\u3092\u6c17\u3065\u304b\u305b\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>SPIN\u3092\u53d6\u308a\u5165\u308c\u306a\u304c\u3089\u4f1a\u8a71\u3092\u9032\u3081\u308b\u3068\u3001\u9867\u5ba2\u306f\u81ea\u3089\u306e\u8ab2\u984c\u3092\u518d\u8a8d\u8b58\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u304c\u4f1a\u8a71\u306e\u306a\u304b\u3067\u3001\u518d\u8a8d\u8b58\u3057\u305f\u8ab2\u984c\u306e\u89e3\u6c7a\u7b56\u306b\u6c17\u3065\u304f\u3053\u3068\u3067\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u6b32\u6c42\u304c\u9ad8\u307e\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u6b32\u6c42\u304c\u9ad8\u307e\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u70b9\u3092\u8e0f\u307e\u3048\u30e1\u30ea\u30c3\u30c8\u3092\u8aac\u660e\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u523a\u6fc0\u3057\u307e\u3059\u3002\u8cfc\u8cb7\u610f\u6b32\u304c\u5411\u4e0a\u3057\u305f\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u306f\u3001\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>SPIN\u8a71\u6cd5\u3092\u99c6\u4f7f\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u7d04\u7387\u5411\u4e0a\u3092\u72d9\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-aidma\">4\uff0eAIDMA<\/h3>\n\n\n\n<p>AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8aac\u660e\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002AIDMA\u306b\u3088\u3063\u3066\u9867\u5ba2\u304c\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u3046\u3061\u3069\u306e\u6bb5\u968e\u306b\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>AIDMA\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u6b21\u306e6\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8981\u7d20<\/th><th>\u6982\u8981<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Attention\uff08\u6ce8\u76ee\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3059\u308b\u6bb5\u968e<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Interest\uff08\u8208\u5473\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u3082\u3064\u6bb5\u968e<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Desire\uff08\u6b32\u6c42\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6b32\u3057\u304f\u306a\u308b\u6bb5\u968e<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Memory\uff08\u8a18\u61b6\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u6bb5\u968e<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Action\uff08\u884c\u52d5\uff09<\/td><td>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u6bb5\u968e<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>6\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3054\u3068\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u6c7a\u3081\u3066\u304a\u304f\u3068\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u55b6\u696d\u6d3b\u52d5\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001AIDMA\u306f1920\u5e74\u4ee3\u304b\u3089\u4f7f\u308f\u308c\u3066\u3044\u308b\u53e4\u3044\u624b\u6cd5\u306e\u305f\u3081\u3001\u73fe\u4ee3\u3067\u306f\u5408\u308f\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002AIDMA\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u306e\u305a\u308c\u304c\u751f\u3058\u306a\u3044\u3088\u3046\u306b\u52aa\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-fabe\u5206\u6790\">5\uff0eFABE\u5206\u6790<\/h3>\n\n\n\n<p>FABE\uff08\u30d5\u30a1\u30d6\uff09\u5206\u6790\u306f\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3084\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u5316\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u3078\u306e\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3084\u9b45\u529b\u3092\u4f1d\u3048\u308b\u305f\u3081\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>FABE\u5206\u6790\u3067\u306f\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3001\u6574\u7406\u3057\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\u8981\u7d20<\/th><th>\u6982\u8981<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Feature (\u7279\u5fb4)<\/td><td>\u63d0\u6848\u306e\u7279\u5fb4<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Advantage (\u512a\u4f4d\u6027)<\/td><td>\u63d0\u6848\u306e\u7af6\u5408\u512a\u4f4d\u6027<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Benefit (\u9867\u5ba2\u4fbf\u76ca)<\/td><td>\u63d0\u6848\u306b\u3088\u3063\u3066\u9867\u5ba2\u304c\u5f97\u3089\u308c\u308b\u4fa1\u5024\u30fb\u5229\u76ca<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Evidence(\u8a3c\u62e0)<\/td><td>\u63d0\u6848\u306e\u6839\u62e0\u3068\u306a\u308b\u30c7\u30fc\u30bf<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u9867\u5ba2\u306b\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3084\u9b45\u529b\u3092\u7684\u78ba\u306b\u4f1d\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>\u301010\u5206\u3067\u308f\u304b\u308b\u3011<\/strong><br><strong>\u55b6\u696d\u90e8\u9577\u306e\u305f\u3081\u306e\u55b6\u696d\u6226\u7565<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u55b6\u696d\u6226\u7565\u3067\u6291\u3048\u308b\u3079\u304d\u3053\u3068\u306f\u3001\u305f\u3063\u305f3\u3064\u3060\u3051\u3002\u58f2\u308b\u88fd\u54c1\u3082\u3001\u9867\u5ba2\u30fb\u30c6\u30ea\u30c8\u30ea\u30fc\u3082\u3001\u4fa1\u683c\u3082\u6c7a\u307e\u3063\u3066\u3044\u308b\u306a\u304b\u3001\u78ba\u5b9f\u306b\u58f2\u308a\u4e0a\u3052\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u55b6\u696d\u6226\u7565\u306e\u79d8\u8a23\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/sales\/the-sales-strategy-for-sales-managers\/?d=blog-body-cta-banner3\">\u7121\u6599\u3067\u52d5\u753b\u3092\u8996\u8074\u3059\u308b<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/the-sales-strategy-for-sales-managers.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/the-sales-strategy-for-sales-managers.jpg 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/the-sales-strategy-for-sales-managers.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/the-sales-strategy-for-sales-managers.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b96\u3064\u306e\u30b9\u30c6\u30c3\u30d7\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b96\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9349693820&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9349693820\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img07.jpg?w=1000\" alt=\"\" class=\"wp-image-13204\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img07.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img07.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img07.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img07.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6d3b\u7528\u3059\u3079\u304d\u304b\u8ff7\u308f\u308c\u3066\u3044\u308b\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3001\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u5927\u304d\u304f4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u73fe\u72b6\u5206\u6790\u3068\u8ab2\u984c\u306e\u7279\u5b9a<\/li>\n\n\n\n<li>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790\u3092\u884c\u3046<\/li>\n\n\n\n<li>\u55b6\u696d\u76ee\u6a19\u30fb\u8a55\u4fa1\u57fa\u6e96\u3092\u898b\u76f4\u3059<\/li>\n\n\n\n<li>\u6226\u7565\u65b9\u91dd\u3092\u6c7a\u3081\u308b<\/li>\n\n\n\n<li>\u5b9f\u884c\u3068\u52b9\u679c\u6e2c\u5b9a<\/li>\n<\/ol>\n\n\n\n<p>\u5168\u4f53\u306e\u6d41\u308c\u3092\u77e5\u3063\u305f\u3046\u3048\u3067\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u7740\u624b\u3059\u308b\u3068\u3001\u898b\u901a\u3057\u3092\u3082\u3063\u3066\u9032\u3081\u3089\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-\u73fe\u72b6\u5206\u6790\u3068\u8ab2\u984c\u306e\u7279\u5b9a\">1. \u73fe\u72b6\u5206\u6790\u3068\u8ab2\u984c\u306e\u7279\u5b9a<\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u3053\u308c\u307e\u3067\u5b66\u3093\u3060\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u81ea\u793e\u306e\u73fe\u5728\u5730\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u5916\u90e8\u74b0\u5883\u3068\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790<\/td><td>SWOT\u5206\u6790\u30843C\u5206\u6790\u3092\u7528\u3044\u3066\u3001\u5e02\u5834\u306e\u6a5f\u4f1a\u3084\u8105\u5a01\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u5ba2\u89b3\u7684\u306b\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u6700\u91cd\u8981\u8ab2\u984c\u306e\u7279\u5b9a<\/td><td>\u5206\u6790\u7d50\u679c\u304b\u3089\u3001\u300c\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u6295\u4e0b\u3057\u3066\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u306f\u4f55\u304b\uff1f\u300d\u3092\u4e00\u3064\u3001\u3082\u3057\u304f\u306f\u5c11\u6570\u306b\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002<br>\u305f\u3068\u3048\u3070\u300c\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u3001\u65b0\u898f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5f31\u3044\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u304c\u5c11\u306a\u3044\u300d\u306a\u3069\u3067\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\"><strong>2. \u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u55b6\u696d\u6226\u7565\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u55b6\u696d\u6226\u7565\u306e\u7a76\u6975\u306e\u76ee\u7684\u306f\u300c\u55b6\u696d\u76ee\u6a19\u306e\u9054\u6210\u300d\u3067\u3042\u308b\u305f\u3081\u3001\u55b6\u696d\u76ee\u6a19\u3092\u5177\u4f53\u5316\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3068\u304d\u300c3\u30f6\u6708\u5f8c\u306e\u58f2\u4e0a\u9ad8\u3092\u524d\u5e74\u540c\u671f\u6bd4105\uff05\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u58f2\u4e0a\u30fb\u5229\u76ca\u306e\u6570\u5024\u3060\u3051\u3067\u306a\u304f\u3001\u671f\u9593\u3082\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5ba2\u89b3\u7684\u306b\u9054\u6210\u5ea6\u3092\u632f\u308a\u8fd4\u308c\u308b\u3088\u3046\u306b\u3001\u5b9a\u91cf\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790\u3092\u884c\u3046\"><strong>3.<strong> <\/strong>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790\u3092\u884c\u3046<\/strong><\/h3>\n\n\n\n<p>\u9069\u5207\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b63\u3057\u304f\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u51fa\u756a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u73fe\u72b6\u3092\u5206\u6790\u3057\u3001\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u55b6\u696d\u8ab2\u984c\u306e\u5206\u6790<\/li>\n\n\n\n<li>\u5e02\u5834\u5206\u6790<\/li>\n\n\n\n<li>\u9867\u5ba2\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>\u73fe\u72b6\u3092\u6b63\u3057\u304f\u628a\u63e1\u3067\u304d\u308b\u3068\u3001\u76ee\u6a19\u9054\u6210\u306b\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306e\u7acb\u6848\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u5206\u6790\u76ee\u7684\u3068\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u77e5\u3063\u3066\u304a\u304f\u3068\u3001\u9069\u5207\u306a<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/kpi\/\">KPI<\/a>\u306e\u8a2d\u5b9a\u306b\u3082\u5f79\u7acb\u3064\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u55b6\u696d\u8ab2\u984c\u306e\u5206\u6790<\/strong><\/h4>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u81ea\u793e\u306e\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u53d7\u6ce8\u6570\u3092\u524d\u5e74\u540c\u671f\u6bd4\u306e105\uff05\u306b\u3059\u308b\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u3069\u3053\u306b\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001\u30ea\u30fc\u30c9\u9867\u5ba2\u6570\u3068\u53d7\u6ce8\u7387\u3092\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u3001\u30ea\u30fc\u30c9\u9867\u5ba2\u6570\u306f\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u53d7\u6ce8\u7387\u304c\u4f4e\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u53d7\u6ce8\u7387\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u55b6\u696d\u6226\u8853\u3092\u898b\u76f4\u3055\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u8ab2\u984c\u306f\u3072\u3068\u3064\u3060\u3051\u3067\u306f\u306a\u3044\u306f\u305a\u306a\u306e\u3067\u3001\u6d17\u3044\u51fa\u3057\u3001\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u8ab2\u984c\u3092\u7d5e\u3063\u3066\u89e3\u6c7a\u7b56\u3092\u8b1b\u3058\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u73fe\u72b6\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u8ab2\u984c\u306e\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3067\u304d\u308b\u4ee5\u4e0b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<ul class=\"wp-block-list\">\n<li>3C\u5206\u6790<\/li>\n\n\n\n<li>\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u6226\u7565<\/li>\n\n\n\n<li>\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247<\/li>\n\n\n\n<li>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3<\/li>\n\n\n\n<li>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d1\u30b9<\/li>\n\n\n\n<li>4P\u5206\u6790<\/li>\n<\/ul>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5e02\u5834\u5206\u6790<\/strong><\/h4>\n\n\n\n<p>\u5e02\u5834\u5206\u6790\u3067\u306f\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u5e02\u5834\u306e\u52d5\u5411\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u5e02\u5834\u30cb\u30fc\u30ba\u306f\u523b\u3005\u3068\u5909\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u65e2\u5b58\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u55b6\u696d\u6226\u7565\u304c\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u304b\u3092\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u90e8\u9580\u306b\u304a\u3051\u308b\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790\u3067\u306f\u3001\u5177\u4f53\u7684\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5185\u90e8\u74b0\u5883<\/th><th>\u5916\u90e8\u74b0\u5883<\/th><\/tr><\/thead><tbody><tr><td>\u30fb\u9867\u5ba2\u3068\u5bfe\u9762\u3057\u3066\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3048\u308b\u4eba\u6570<br>\u30fb\u65bd\u7b56\u306b\u4f7f\u3048\u308b\u4e88\u7b97<br>\u30fb\u55b6\u696d\u6d3b\u52d5\u306b\u6d3b\u7528\u3067\u304d\u308b\u30c4\u30fc\u30eb<\/td><td>\u30fb\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e<br>\u30fb\u5e02\u5834\u306e\u6210\u9577\u6027<br>\u30fb\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u4e88\u6e2c<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u5e02\u5834\u5206\u6790\u3067\u306f\u3001\u5185\u90e8\u74b0\u5883\u30fb\u5916\u90e8\u74b0\u5883\u3092\u3055\u307e\u3056\u307e\u306a\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u4ee5\u4e0b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<ul class=\"wp-block-list\">\n<li>SWOT\u5206\u6790<\/li>\n\n\n\n<li>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/li>\n\n\n\n<li>PEST\u5206\u6790<\/li>\n\n\n\n<li>VRIO\uff08\u30f4\u30ea\u30aa\uff09\u5206\u6790<\/li>\n\n\n\n<li>STP\u5206\u6790<\/li>\n<\/ul>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u5206\u6790<\/strong><\/h4>\n\n\n\n<p>\u81ea\u793e\u306e\u8ab2\u984c\u3068\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3092\u5206\u6790\u3057\u305f\u3042\u3068\u306f\u9867\u5ba2\u5206\u6790\u3092\u884c\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u30da\u30eb\u30bd\u30ca\u3092\u660e\u78ba\u5316\u3057\u305f\u3046\u3048\u3067\u305d\u308c\u305e\u308c\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u6398\u308a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u306b\u3088\u3063\u3066\u306f\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u3092\u52e7\u3081\u308b\u3088\u308a\u3082\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u63d0\u6848\u3057\u305f\u307b\u3046\u304c\u30cb\u30fc\u30ba\u306b\u5408\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u3054\u3068\u306b\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u305f\u3081\u306b\u3082\u3001\u9867\u5ba2\u5206\u6790\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307b\u304b\u306b\u3082\u3001\u65b0\u898f\u9867\u5ba2\u304c\u300c\u306a\u305c\u8cfc\u5165\u306b\u81f3\u3063\u305f\u306e\u304b\u300d\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u65bd\u7b56\u3092\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u9867\u5ba2\u3092\u5206\u985e\u3057\u3001\u96c6\u4e2d\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5bfe\u8c61\u3092\u5b9a\u3081\u308b\u3053\u3068\u3082\u3001\u52b9\u7387\u7684\u306a\u55b6\u696d\u76ee\u6a19\u306e\u9054\u6210\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u306b\u306f\u3001\u4e00\u822c\u7684\u306b\u4ee5\u4e0b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<ul class=\"wp-block-list\">\n<li>RFM\u5206\u6790<\/li>\n\n\n\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n\n\n\n<li>CTB\u5206\u6790<\/li>\n\n\n\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n\n\n\n<li>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/li>\n<\/ul>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u3001\u4e0a\u8a18\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u305d\u306e\u4ed6\u306e\u624b\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/customer-analysis-techniqe\/\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f7\u3064\u306e\u624b\u6cd5\u3068\u9032\u3081\u308b\u624b\u9806\u3001\u6d3b\u7528\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-\u55b6\u696d\u76ee\u6a19-\u8a55\u4fa1\u57fa\u6e96\u3092\u898b\u76f4\u3059\">4. \u55b6\u696d\u76ee\u6a19\u30fb\u8a55\u4fa1\u57fa\u6e96\u3092\u898b\u76f4\u3059<\/h3>\n\n\n\n<p>\u5404\u7a2e\u5206\u6790\u306b\u3088\u3063\u3066\u73fe\u72b6\u3092\u628a\u63e1\u3067\u304d\u305f\u3089\u3001\u55b6\u696d\u76ee\u6a19\u304c\u9054\u6210\u3067\u304d\u308b\u6570\u5024\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u8a55\u4fa1\u3059\u308b\u304b\u57fa\u6e96\u3092\u898b\u76f4\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u8a55\u4fa1\u57fa\u6e96\u306b\u3088\u3063\u3066\u9078\u629e\u3059\u3079\u304d\u55b6\u696d\u6d3b\u52d5\u5909\u308f\u308b\u305f\u3081\u3001\u55b6\u696d\u6226\u7565\u306e\u306a\u304b\u3067\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u300c3\u30f6\u6708\u5f8c\u306e\u58f2\u4e0a\u9ad8\u3092\u524d\u5e74\u540c\u671f\u6bd4105\uff05\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u55b6\u696d\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8a55\u4fa1\u57fa\u6e96\u3092\u8a2d\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u53d7\u6ce8\u657010\u4ef6<\/li>\n\n\n\n<li>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u657030\u4ef6<\/li>\n<\/ul>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306b\u3088\u3063\u3066\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u3044\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5f37\u5316\u3057\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ltv\/\">LTV<\/a>\u306e\u5411\u4e0a\u3092\u72d9\u3044\u307e\u3059\u3002\u72d9\u3046\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u8aa4\u308b\u3068\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u5404\u7a2e\u5206\u6790\u3092\u3082\u3068\u306b\u9069\u5207\u306a\u55b6\u696d\u76ee\u6a19\u3068\u8a55\u4fa1\u57fa\u6e96\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-\u6226\u7565\u65b9\u91dd\u3092\u6c7a\u3081\u308b\"><strong>5<\/strong>.<strong><strong> <\/strong><\/strong>\u6226\u7565\u65b9\u91dd\u3092\u6c7a\u3081\u308b<\/h3>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u6574\u7406\u3057\u3066\u6226\u7565\u65b9\u91dd\u3092\u5b9a\u3081\u3001\u55b6\u696d\u6226\u7565\u3092\u5f62\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-header-highlight\"><table><thead><tr><th>\u8981\u7d20<\/th><th>\u6982\u8981<\/th><\/tr><\/thead><tbody><tr><td>\u55b6\u696d\u65b9\u91dd<\/td><td>\u3069\u306e\u9867\u5ba2\u306b\u3069\u306e\u6226\u7565\u3092\u53d6\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b<\/td><\/tr><tr><td>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/td><td>\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u5c5e\u6027\uff09\u306e\u6574\u7406\u30fb\u660e\u78ba\u5316\u3092\u884c\u3044\u3001\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b<\/td><\/tr><tr><td>\u30bf\u30fc\u30b2\u30c3\u30c8<\/td><td>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u7d4c\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9806\u4f4d\u3065\u3051\u3059\u308b<\/td><\/tr><tr><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u3054\u3068\u306e\u55b6\u696d\u6226\u8853<\/td><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u3054\u3068\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u6c7a\u3081\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3042\u3089\u304b\u3058\u3081\u8981\u7d20\u3092\u6574\u7406\u3059\u308b\u524d\u63d0\u3067\u5404\u7a2e\u5206\u6790\u3092\u3057\u3066\u304a\u304f\u3068\u3001\u3053\u306e\u6bb5\u968e\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u3089\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-\u5b9f\u884c\u3068\u52b9\u679c\u6e2c\u5b9a\">6. \u5b9f\u884c\u3068\u52b9\u679c\u6e2c\u5b9a<\/h3>\n\n\n\n<p>\u8a08\u753b\u3092\u7acb\u3066\u305f\u3089\u3001\u3044\u3088\u3044\u3088\u5b9f\u884c\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u3084\u308a\u3063\u3071\u306a\u3057\u300d\u306b\u3057\u306a\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Do\uff08\u5b9f\u884c\uff09\u3000\u3000<\/td><td>\u30b9\u30c6\u30c3\u30d75\u3067\u7acb\u3066\u305f\u6226\u8853\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>Check\uff08\u8a55\u4fa1\uff09<\/td><td>\u9031\u6b21\u3084\u6708\u6b21\u306a\u3069\u3001\u5b9a\u671f\u7684\u306bKPI\u306e\u9032\u6357\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u3001\u8a08\u753b\u3068\u5b9f\u7e3e\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u5206\u6790\u3057\u307e\u3059\u3002<br>SFA\/CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u3053\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u52b9\u7387\u7684\u306b\u884c\u3048\u307e\u3059\u3002<\/td><\/tr><tr><td>Action\uff08\u6539\u5584\uff09<\/td><td>\u8a55\u4fa1\u7d50\u679c\u306b\u3082\u3068\u3065\u304d\u3001\u6226\u8853\u306e\u6539\u5584\u7b56\u3092\u8003\u3048\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7e4b\u3052\u307e\u3059\u3002<br>\u4e0a\u624b\u304f\u3044\u3063\u305f\u65bd\u7b56\u306f\u7d99\u7d9a\u30fb\u5f37\u5316\u3057\u3001\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u4fee\u6b63\u307e\u305f\u306f\u4e2d\u6b62\u306e\u5224\u65ad\u3092\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u3053\u306ePDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u306f\u673a\u4e0a\u306e\u7a7a\u8ad6\u3067\u306f\u306a\u304f\u3001\u6210\u679c\u3092\u751f\u307f\u51fa\u3059\u751f\u304d\u305f\u6b66\u5668\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3057\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u8a08\u753b\u901a\u308a\u306b\u3044\u304b\u306a\u3044\u539f\u56e0\u306e\u3072\u3068\u3064\u306b\u3001\u9014\u4e2d\u3067\u65b9\u91dd\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8cc7\u6599\u3067\u306f\u3001\u30d6\u30ec\u306a\u3044\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a2\u3064\u306e\u55b6\u696d\u30bf\u30a4\u30d7\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/form\/webinar\/torix-2-sales-types\/\">\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u55b6\u696d\u65b9\u91dd\u306f\u306a\u305c\u30d6\u30ec\u308b\u306e\u304b\uff1f\uff5e\u6226\u7565\u3092\u5de6\u53f3\u3059\u308b2\u3064\u306e\u55b6\u696d\u30bf\u30a4\u30d7\uff5e<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u55b6\u696d\u6226\u7565-\u6226\u8853\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\">\u55b6\u696d\u6226\u7565\u30fb\u6226\u8853\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9349696751&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9349696751\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img05.jpg?w=1000\" alt=\"\" class=\"wp-image-9743\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img05.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img05.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img05.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img05.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u8853\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u7559\u610f\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u7684\u306b\u5fdc\u3058\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3044\u5206\u3051\u308b<\/li>\n\n\n\n<li>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b<\/li>\n\n\n\n<li>\u6226\u7565\u306e\u7acb\u6848\u304b\u3089\u5b9f\u8df5\u307e\u3067PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059<\/li>\n<\/ul>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u8853\u3092\u7acb\u6848\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u76ee\u7684\u306b\u5fdc\u3058\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3044\u5206\u3051\u308b\">\u76ee\u7684\u306b\u5fdc\u3058\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3044\u5206\u3051\u308b<\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3067\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u76ee\u7684\u306b\u5408\u308f\u306a\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u629e\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u8aa4\u3063\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b63\u3057\u304f\u9078\u629e\u3059\u308b\u305f\u3081\u306b\u3001\u5404\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7528\u9014\u3084\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b<\/h3>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3072\u3068\u3064\u306b\u7d5e\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3046\u3053\u3068\u3067\u5927\u304d\u306a\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u30013C\u5206\u6790\u3067\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u306a\u3069\u3092\u628a\u63e1\u3057\u305f\u3042\u3068\u30014P\u5206\u6790\u3067\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3068\u3001\u5177\u4f53\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3078\u306e\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u6226\u7565\u306e\u7acb\u6848\u304b\u3089\u5b9f\u8df5\u307e\u3067pdca\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\">\u6226\u7565\u306e\u7acb\u6848\u304b\u3089\u5b9f\u8df5\u307e\u3067PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059<\/h3>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u305f\u3089\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u3001\u5b9f\u8df5\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306e\u5b9f\u8df5\u5f8c\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3082\u542b\u3081\u3066\u632f\u308a\u8fd4\u308a\u3001\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306f\u3058\u3081\u306e\u9803\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u629e\u304c\u9593\u9055\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002PDCA\u3092\u56de\u3057\u4f55\u5ea6\u3082\u55b6\u696d\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8ab2\u984c-\u76ee\u7684\u5225-\u9069\u5207\u306a\u55b6\u696d\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u3073\u65b9\">\u3010\u8ab2\u984c\u30fb\u76ee\u7684\u5225\u3011\u9069\u5207\u306a\u55b6\u696d\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u3073\u65b9<\/h2>\n\n\n\n<p>\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u305f\u304f\u3055\u3093\u3042\u308b\u306e\u306f\u5206\u304b\u3063\u305f\u3051\u308c\u3069\u3001\u7d50\u5c40\u3069\u308c\u3092\u4f7f\u3048\u3070\u3044\u3044\u306e\uff1f\u300d\u3068\u611f\u3058\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p>\u3084\u307f\u304f\u3082\u306b\u624b\u3092\u3064\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3084\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u306b\u5408\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u3076\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u8fd1\u9053\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u7ae0\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a\u8ab2\u984c\u30fb\u76ee\u7684\u5225\u306b\u3001\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6709\u52b9\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u76ee\u7684\u2460-\u81ea\u793e\u306e\u73fe\u72b6\u3068\u7acb\u3061\u4f4d\u7f6e\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u305f\u3044\">\u76ee\u7684\u2460\uff1a\u81ea\u793e\u306e\u73fe\u72b6\u3068\u7acb\u3061\u4f4d\u7f6e\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u305f\u3044<\/h3>\n\n\n\n<p>\u6226\u7565\u7acb\u6848\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u73fe\u72b6\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u307e\u305a\u306f\u81ea\u793e\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>3C\u5206\u6790<\/td><td>\u300c\u9867\u5ba2\u30fb\u7af6\u5408\u30fb\u81ea\u793e\u300d\u306e3\u3064\u306e\u8996\u70b9\u304b\u3089\u3001\u4e8b\u696d\u306e\u6210\u529f\u8981\u56e0\u3092\u898b\u3064\u3051\u51fa\u3057\u305f\u3044\u5834\u5408\u306b\u6700\u9069\u3067\u3059\u3002<br>\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u30e6\u30cb\u30fc\u30af\u306a\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><td>SWOT\u5206\u6790\u3000\u3000<\/td><td>\u81ea\u793e\u306e\u300c\u5f37\u307f\u30fb\u5f31\u307f\u300d\u3068\u3044\u3063\u305f\u5185\u90e8\u74b0\u5883\u3068\u3001\u5e02\u5834\u306e\u300c\u6a5f\u4f1a\u30fb\u8105\u5a01\u300d\u3068\u3044\u3063\u305f\u5916\u90e8\u74b0\u5883\u3092\u639b\u3051\u5408\u308f\u305b\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u5c0e\u304d\u51fa\u3057\u305f\u3044\u5834\u5408\u306b\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/td><\/tr><tr><td>PEST\u5206\u6790<\/td><td>\u653f\u6cbb\u3084\u7d4c\u6e08\u3001\u6280\u8853\u3068\u3044\u3063\u305f\u3001\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u5927\u304d\u306a\u5916\u90e8\u74b0\u5883\uff08\u30de\u30af\u30ed\u74b0\u5883\uff09\u304c\u3001\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u305d\u3046\u304b\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u5206\u6790\u3057\u305f\u3044\u5834\u5408\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u76ee\u7684\u2461-\u58f2\u4e0a\u62e1\u5927\u306e\u305f\u3081\u306e\u65b0\u305f\u306a\u65b9\u5411\u6027\u3092\u898b\u51fa\u3057\u305f\u3044\">\u76ee\u7684\u2461\uff1a\u58f2\u4e0a\u62e1\u5927\u306e\u305f\u3081\u306e\u65b0\u305f\u306a\u65b9\u5411\u6027\u3092\u898b\u51fa\u3057\u305f\u3044<\/h3>\n\n\n\n<p>\u73fe\u72b6\u5206\u6790\u306e\u6b21\u306f\u3001\u5177\u4f53\u7684\u306a\u6210\u9577\u6226\u7565\u3092\u63cf\u304f\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u300c\u65b0\u898f\u9867\u5ba2\u3092\u958b\u62d3\u3059\u3079\u304d\u304b\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6df1\u3081\u308b\u3079\u304d\u304b\u300d\u3068\u3044\u3063\u305f\u3001\u4e8b\u696d\u62e1\u5927\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>4P\u5206\u6790\u3000\u3000\u3000<\/td><td>\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u8ca9\u4fc3\uff08Promotion\uff09\u306e4\u3064\u306e\u8981\u7d20\u3092\u6574\u7406\u3057\u3001\u9867\u5ba2\u306b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5177\u4f53\u7684\u306b\u8003\u3048\u305f\u3044\u3068\u304d\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u76ee\u7684\u2462-\u65e5\u3005\u306e\u55b6\u696d\u6d3b\u52d5\u3084\u5546\u8ac7\u306e\u8cea\u3092\u9ad8\u3081\u305f\u3044\">\u76ee\u7684\u2462\uff1a\u65e5\u3005\u306e\u55b6\u696d\u6d3b\u52d5\u3084\u5546\u8ac7\u306e\u8cea\u3092\u9ad8\u3081\u305f\u3044<\/h3>\n\n\n\n<p>\u5168\u793e\u7684\u306a\u6226\u7565\u3060\u3051\u3067\u306a\u304f\u3001\u73fe\u5834\u30ec\u30d9\u30eb\u306e\u6226\u8853\u3084\u500b\u3005\u306e\u55b6\u696d\u6d3b\u52d5\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3084\u5546\u8ac7\u306e\u7cbe\u5ea6\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table><tbody><tr><td>BANT\u6761\u4ef6\u3000\u3000\u3000\u3000<\/td><td>\u6cd5\u4eba\u55b6\u696d\uff08BtoB\uff09\u306b\u304a\u3044\u3066\u3001\u76ee\u306e\u524d\u306e\u5546\u8ac7\u304c\u6210\u7d04\u306b\u3064\u306a\u304c\u308b\u898b\u8fbc\u307f\u304c\u9ad8\u3044\u304b\u3069\u3046\u304b\u3092\u300c\u4e88\u7b97\u30fb\u6c7a\u88c1\u6a29\u30fb\u5fc5\u8981\u6027\u30fb\u5c0e\u5165\u6642\u671f\u300d\u306e4\u3064\u306e\u89b3\u70b9\u304b\u3089\u5224\u65ad\u3057\u305f\u3044\u5834\u5408\u306b\u6975\u3081\u3066\u6709\u52b9\u3067\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u3042\u306a\u305f\u306e\u30c1\u30fc\u30e0\u304c\u6700\u3082\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u306b\u5408\u81f4\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4e00\u3064\u9078\u3073\u3001\u53d6\u308a\u7d44\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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class=\"wp-block-list\">\n<li>\u4e8b\u4f8b1.\u55b6\u696d\u6226\u7565\u306e\u6539\u5584\u30b9\u30d4\u30fc\u30c9\u30a2\u30c3\u30d7\u30672\uff5e3\u500d\u30da\u30fc\u30b9\u306e\u9867\u5ba2\u5897\u3092\u5b9f\u73fe<\/li>\n\n\n\n<li>\u4e8b\u4f8b2.\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3067\u9867\u5ba2\u3054\u3068\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316<\/li>\n<\/ul>\n\n\n\n<p>\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u52b9\u679c\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e8b\u4f8b1.\u55b6\u696d\u6226\u7565\u306e\u6539\u5584\u30b9\u30d4\u30fc\u30c9\u30a2\u30c3\u30d7\u30672\uff5e3\u500d\u30da\u30fc\u30b9\u306e\u9867\u5ba2\u5897\u3092\u5b9f\u73fe<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9349698ce8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9349698ce8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img09.jpg?w=1000\" alt=\"\" class=\"wp-image-13206\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img09.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img09.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img09.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img09.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u304a\u91d1\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u8cc7\u7523\u904b\u7528\u3092\u30b5\u30fc\u30d3\u30b9\u300cTHEO\u300d\u3092\u63d0\u4f9b\u3059\u308b\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u4f01\u696d\u3067\u3059\u3002\u55b6\u696d\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>\u300d\u3092\u5c0e\u5165\u3057\u3066\u9867\u5ba2\u3068\u55b6\u696d\u306e\u4e00\u5143\u7ba1\u7406\u3092\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u60c5\u5831\u3092\u767b\u9332\u3057\u305f\u3046\u3048\u3067\u5546\u8ac7\u9805\u76ee\u3092\u4f5c\u6210\u3002\u9867\u5ba2\u3068\u306e\u3084\u308a\u3068\u308a\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u5c65\u6b74\u3092\u8a18\u9332\u30fb\u84c4\u7a4d\u3057\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u53ef\u8996\u5316\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u3069\u306e\u3088\u3046\u306a\u5546\u8ac7\u3084\u884c\u52d5\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u52b9\u7387\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u304c\u52b9\u7387\u5316\u3055\u308c\u305f\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u3084\u55b6\u696d\u6226\u7565\u306e\u6539\u5584\u304c\u30b9\u30d4\u30fc\u30c9\u30a2\u30c3\u30d7\u3002\u5f53\u521d\u306e\u60f3\u5b9a\u3088\u308a\u30822\u301c3\u500d\u30da\u30fc\u30b9\u3067\u9867\u5ba2\u304c\u5897\u3048\u7d9a\u3051\u3066\u3044\u308b\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/customer-success-stories\/moneydesign\/\">\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u5f37\u529b\u306a\u6b66\u5668\u201c\u6539\u5584\u30b9\u30d4\u30fc\u30c9\u201d\u304c Salesforce \u3067\u3055\u3089\u306b\u52a0\u901f\uff01 \u6ce8\u76ee\u306e\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u4f01\u696d\u304c Salesforce \u306e\u30d5\u30eb\u6d3b\u7528\u3067\u5c11\u6570\u7cbe\u92ed\u306e\u696d\u52d9\u4f53\u5236\u3092\u78ba\u7acb<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u4e8b\u4f8b2-\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3067\u9867\u5ba2\u3054\u3068\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316\">\u4e8b\u4f8b2.\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3067\u9867\u5ba2\u3054\u3068\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9349699980&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9349699980\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img10.jpg?w=1000\" alt=\"\" class=\"wp-image-13207\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img10.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img10.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img10.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/jp-sales-strategy-framework-img10.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p>\u6c34\u9053\u7ba1\u5185\u306e\u6c34\u306e\u9006\u6d41\u3092\u9632\u3050\u9006\u6b62\u5f01\u300c\u30b9\u30e2\u30ec\u30f3\u30b9\u30ad\u30fb\u30d0\u30eb\u30d6\u300d\u306e\u88fd\u9020\u30fb\u8ca9\u58f2\u3092\u884c\u3046\u682a\u5f0f\u4f1a\u793e\u30a4\u30b7\u30b6\u30ad\u306f\u3001Excel\u3092\u4f7f\u3063\u3066\u55b6\u696d\u6d3b\u52d5\u3084\u5546\u8ac7\u306e\u9032\u6357\u3092\u7ba1\u7406\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3067\u304d\u305a\u3001\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304f\u7684\u78ba\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u306a\u3044\u3053\u3068\u304c\u8ab2\u984c\u3060\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u55b6\u696d\u7ba1\u7406\u3092\u76ee\u7684\u3068\u3057\u3066\u300c<a href=\"https:\/\/www.salesforce.com\/jp\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>\u300d\u3092\u5c0e\u5165\u3002\u58f2\u4e0a\u30c7\u30fc\u30bf\u3068\u55b6\u696d\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u58f2\u308b\u3079\u304d\u9867\u5ba2\u3068\u58f2\u308c\u305f\u7406\u7531\u3092\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/marketing\/b2b-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement\uff08\u65e7Pardot\uff09<\/a>\u3092\u4f75\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u304b\u3089\u30cb\u30fc\u30ba\u3092\u6df1\u6398\u308a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u9867\u5ba2\u3054\u3068\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u611f\u899a\u7684\u306a\u55b6\u696d\u304b\u3089\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u55b6\u696d\u3078\u79fb\u884c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.salesforce.com\/jp\/customer-success-stories\/ishizaki\/\">\u58f2\u4e0a\u3068\u55b6\u696d\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u7d4c\u55b6\u306e\u201c\u898b\u3048\u308b\u5316\u201d\u3092\u5b9f\u73fe<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u307e\u3068\u3081-\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3092\u52b9\u7387\u5316\u3057\u3088\u3046\"><strong>\u307e\u3068\u3081\uff1a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3092\u52b9\u7387\u5316\u3057\u3088\u3046<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d934969a6f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d934969a6f2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img06.jpg?w=1000\" alt=\"\" class=\"wp-image-9744\" srcset=\"https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img06.jpg 1000w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img06.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img06.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/jp-sales-strategy-framework-img06.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" 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