{"id":11764,"date":"2025-10-23T11:00:00","date_gmt":"2025-10-23T02:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=11764"},"modified":"2025-10-22T19:04:58","modified_gmt":"2025-10-22T10:04:58","slug":"consumer-goods-report-announcement-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/jp\/news\/stories\/consumer-goods-report-announcement-2025\/","title":{"rendered":"Salesforce\u3001\u300c\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u30ec\u30dd\u30fc\u30c8 \u7b2c3\u7248\u300d\u3092\u516c\u958b"},"content":{"rendered":"\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-\u65e5\u672c\u306e\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u306e94-\u304cai\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u6d3b\u7528\u306b\u3088\u308b\u58f2\u4e0a\u62e1\u5927\u3092\u671f\u5f85\">\u65e5\u672c\u306e\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u306e94\uff05\u304cAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u6d3b\u7528\u306b\u3088\u308b\u58f2\u4e0a\u62e1\u5927\u3092\u671f\u5f85<\/h6>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u203b\u672c\u8a18\u4e8b\u306f2025\u5e749\u67089\u65e5\u306b\u7c73\u56fd\u3067\u516c\u958b\u3055\u308c\u305f<a href=\"https:\/\/www.salesforce.com\/news\/stories\/consumer-goods-report-announcement-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Goods Leaders: AI Top Priority as 57% Expect Increased Instability<\/a>\u3092\u65e5\u672c\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u7de8\u96c6\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u306e\u6b63\u5f0f\u8a00\u8a9e\u306f\u82f1\u8a9e\u3067\u3042\u308a\u3001\u305d\u306e\u5185\u5bb9\u304a\u3088\u3073\u89e3\u91c8\u306b\u3064\u3044\u3066\u306f\u82f1\u8a9e\u304c\u512a\u5148\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Salesforce\u304c\u767a\u8868\u3057\u305f\u6700\u65b0\u30ec\u30dd\u30fc\u30c8<a href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/industries\/consumer-goods\/consumer-goods-insights-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300c\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u30ec\u30dd\u30fc\u30c8 \u7b2c3\u7248\u300d<\/a>\u306b\u3088\u308b\u3068\u30012025\u5e74\u306f\u6d88\u8cbb\u8ca1\u4f01\u696d\u306b\u3068\u3063\u3066\u304b\u3064\u3066\u306a\u3044\u53b3\u3057\u3055\u306b\u76f4\u9762\u3059\u308b\u5e74\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u5fc3\u7406\u306e\u51b7\u3048\u8fbc\u307f\u3001\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u30eb\u30fc\u30c8\u306e\u8907\u96d1\u5316\u3001\u5f93\u6765\u578b\u306e\u58f2\u4e0a\u65bd\u7b56\u306e\u52b9\u679c\u920d\u5316\u3001\u305d\u3057\u3066\u30de\u30af\u30ed\u7d4c\u6e08\u306e\u5909\u5316\u306a\u3069\u304c\u3001\u5229\u76ca\u7387\u3092\u5727\u8feb\u3059\u308b\u8981\u56e0\u3068\u3057\u3066\u6d6e\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u306b\u3001\u65e5\u672c\u306e\u6d88\u8cbb\u8ca1\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u306e45\uff05\u304c\u30012025\u5e74\u306f\u5229\u76ca\u3092\u4f34\u3063\u305f\u58f2\u4e0a\u6210\u9577\u3092\u9054\u6210\u3059\u308b\u306e\u304c\u56f0\u96e3\u306b\u306a\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3092\u53d7\u3051\u3001\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u306fAI\u3078\u306e\u6295\u8cc7\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u4e2d\u3067\u3082\u3001\u4eba\u306e\u4ecb\u5165\u306a\u3057\u306b\u81ea\u5f8b\u7684\u306b\u884c\u52d5\u3067\u304d\u308b\u30bf\u30a4\u30d7\u306e<a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a>\uff08\u82f1\u8a9e\uff09\u3067\u3042\u308b<a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/what-is-agentic-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/a>\u306f\u3001\u4eca\u5f8c2\u5e74\u4ee5\u5185\u306b\u7af6\u4e89\u306b\u4e0d\u53ef\u6b20\u306b\u306a\u308b\u3068\u7d049\u5272\u304c\u56de\u7b54\u3057\u300194\uff05\u304cAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u6d3b\u7528\u306b\u3088\u308a\u81ea\u793e\u306e\u58f2\u4e0a\u304c\u62e1\u5927\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>PepsiCo\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u6226\u7565\uff06\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u62c5\u5f53SVP\u3001\u30c7\u30a4\u30d6\u30fb\u30c9\u30fc\u30ca\u30ea\u30c3\u30af\uff08Dave Dohnalik\uff09\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300c\u6d88\u8cbb\u8005\u306e\u91d1\u92ad\u7684\u306a\u8ca0\u62c5\u306f\u5927\u304d\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3044\u304b\u306b\u52b9\u7387\u5316\u3067\u304d\u308b\u304b\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002Salesforce\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u8907\u96d1\u306a\u5e02\u5834\u5c55\u958b\u306e\u4e2d\u3067\u3082\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306e\u6d3b\u7528\u3068\u5c0f\u58f2\u4f53\u9a13\u306e\u5b9f\u73fe\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u300d<\/p>\n\n\n\n<p><strong>\u7d4c\u6e08\u653f\u7b56\u306e\u5909\u5316\u304c\u6d88\u8cbb\u8ca1\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5229\u76ca\u7387\u3092\u5727\u8feb\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u306e\u4e2d\u3067\u3082\u3001\u307b\u307c\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8ca1\u696d\u754c\u30ea\u30fc\u30c0\u30fc\uff0899\uff05\uff09\u304c\u3001\u95a2\u7a0e\u306e\u5c0e\u5165\u3084\u62e1\u5927\u3068\u3044\u3063\u305f\u7d4c\u6e08\u653f\u7b56\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u8abf\u9054\u3084\u696d\u52d9\u3001\u30de\u30fc\u30b8\u30f3\u306b\u5f71\u97ff\u304c\u51fa\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/li>\n\n\n\n<li>\u305d\u308c\u306b\u5bfe\u5fdc\u3057\u3066\u3001\u4f01\u696d\u306f\u8abf\u9054\u6226\u7565\u306e\u898b\u76f4\u3057\u3001\u88fd\u54c1\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u898b\u76f4\u3057\u3001\u4e8b\u696d\u62e0\u70b9\u306e\u79fb\u8ee2\u306a\u3069\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>Salesforce RCG Insights \u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306e\u30df\u30b7\u30a7\u30eb\u30fb\u30b0\u30e9\u30f3\u30c8\uff08Michelle Grant\uff09\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 \u300c\u5927\u304d\u306a\u5909\u5316\u306e\u6e26\u4e2d\u306b\u3042\u308b\u4eca\u3001AI\u306e\u529b\u306f\u3001\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3092\u52a0\u901f\u3057\u3001\u3055\u3089\u306a\u308b\u6210\u9577\u3078\u3068\u5c0e\u304f\u539f\u52d5\u529b\u3067\u3059\u3002\u8abf\u9054\u6226\u7565\u306e\u898b\u76f4\u3057\u3084\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u306e\u4ea4\u6e09\u3001\u30b3\u30b9\u30c8\u5438\u53ce\u306e\u904e\u7a0b\u306b\u304a\u3044\u3066\u3001AI\u306f\u9700\u8981\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u3001\u512a\u5148\u3059\u3079\u304d\u88fd\u54c1\u306e\u9078\u5b9a\u3084\u5e97\u8217\u3067\u306e\u5b9f\u884c\u6226\u7565\u3092\u652f\u63f4\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u9700\u8981\u4e88\u6e2c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002Salesforce\u306f\u3001\u3053\u3046\u3057\u305f\u3059\u3079\u3066\u306e\u65bd\u7b56\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u304c\u3088\u308a\u8ce2\u660e\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u300d<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-full prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"11760-modal\"><span class=\"screen-reader-text\">\u30a4\u30e1\u30fc\u30b8\u30e2\u30fc\u30c0\u30eb\u3092\u958b\u304f<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?strip=all&#038;quality=95\" alt=\"Chart comparing top tactics in response to economic policy shifts.\" class=\"wp-image-11760\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png 1920w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<div id=\"11760-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"\u3053\u306e\u753b\u50cf\u30c0\u30a4\u30a2\u30ed\u30b0\u30a6\u30a3\u30f3\u30c9\u30a6\u3092\u9589\u3058\u308b\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-full prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?strip=all&#038;quality=95\" alt=\"Chart comparing top tactics in response to economic policy shifts.\" class=\"wp-image-11760\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png 1920w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image4.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><strong>\u6210\u9577\u30fb\u52b9\u7387\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u73fe\u3078 \u2013 \u6d88\u8cbb\u8ca1\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u304cAI\u3068AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306b\u6ce8\u76ee<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5916\u90e8\u304b\u3089\u306e\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u304c\u3042\u308b\u4e2d\u3067\u3082\u3001\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u306fAI\u3092\u6700\u3082\u91cd\u8981\u306a\u8ab2\u984c\u3067\u3042\u308a\u6700\u5927\u306e\u6a5f\u4f1a\u3067\u3082\u3042\u308b\u3068\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/ai-agents\/autonomous-agents\/?d=cta-body-promo-8\">AI\u30a8\u30fc\u30b8\u30a7<\/a><a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/ai-agents\/autonomous-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">\u30f3<\/a><a href=\"https:\/\/www.salesforce.com\/jp\/agentforce\/ai-agents\/autonomous-agents\/?d=cta-body-promo-8\">\u30c8<\/a>\u304c2027\u5e74\u307e\u3067\u306b\u4e0d\u53ef\u6b20\u306a\u5b58\u5728\u306b\u306a\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\uff1a\n<ul class=\"wp-block-list\">\n<li>93\uff05\u306e\u30ea\u30fc\u30c0\u30fc\u304c\u3001\u4eca\u5f8c2\u5e74\u4ee5\u5185\u306bAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u7af6\u4e89\u306b\u4e0d\u53ef\u6b20\u306b\u306a\u308b\u3068\u56de\u7b54\u3002<\/li>\n\n\n\n<li>90\uff05\u304c\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3078\u306e\u6295\u8cc7\u3092\u4eca\u5f8c\u62e1\u5927\u3059\u308b\u3068\u56de\u7b54\u3002<\/li>\n\n\n\n<li>94\uff05\u304c\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u81ea\u793e\u306e\u58f2\u4e0a\u5897\u52a0\u306b\u8ca2\u732e\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u53ce\u76ca\u6210\u9577\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u696d\u52d9\u3067\u306eAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u6d3b\u7528\u306b\u3082\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001<a href=\"https:\/\/www.salesforce.com\/consumer-goods\/trade-promotion-management-software\/trade-promotion-optimization\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ca9\u4fc3\u65bd\u7b56\u306e\u7acb\u6848\u30fb\u6700\u9069\u5316<\/a>\uff08\u82f1\u8a9e\uff09\u304b\u3089\u65b0\u88fd\u54c1\u958b\u767a\u306b\u81f3\u308b\u307e\u3067\u3001AI\u3092\u5229\u76ca\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"11761-modal\"><span class=\"screen-reader-text\">\u30a4\u30e1\u30fc\u30b8\u30e2\u30fc\u30c0\u30eb\u3092\u958b\u304f<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1024\" alt=\"Graphic listing top opportunities and top challenges for consumer goods leaders.\" class=\"wp-image-11761\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png 1600w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"11761-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"\u3053\u306e\u753b\u50cf\u30c0\u30a4\u30a2\u30ed\u30b0\u30a6\u30a3\u30f3\u30c9\u30a6\u3092\u9589\u3058\u308b\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1024\" alt=\"Graphic listing top opportunities and top challenges for consumer goods leaders.\" class=\"wp-image-11761\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png 1600w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_d3bbfb.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><strong>\u5f93\u6765\u578b\u306e\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u53ce\u76ca\u6027\u306b\u9650\u754c\u3001AI\u306b\u3088\u308b\u6700\u9069\u5316\u3055\u308c\u305f\u8ca9\u4fc3\u30aa\u30d5\u30a1\u30fc\u304c\u6700\u3082\u9ad8\u3044\u6210\u679c\u3092\u767a\u63ee<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u6d41\u901a\u696d\u8005\u30fb\u5c0f\u58f2\u5e97\u5411\u3051\u8ca9\u4fc3\u6d3b\u52d5\uff09\u306f\u6d88\u8cbb\u8ca1\u696d\u754c\u3067\u6700\u3082\u5927\u304d\u306a\u30b3\u30b9\u30c8\u8981\u56e0\u306e\u3072\u3068\u3064\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u30d7\u30e9\u30b9\u306eROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u51fa\u3057\u3066\u3044\u308b\u306e\u306f\u308f\u305a\u304b40\uff05\u306b\u3068\u3069\u307e\u308a\u3001\u3053\u306e\u6570\u5b57\u306f\u9577\u5e74\u6539\u5584\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li>\u5e97\u8217\u5185\u3067\u306e\u7af6\u4e89\u3084\u58f2\u4e0a\u5411\u4e0a\u306b\u306f\u91cd\u8981\u306a\u65bd\u7b56\u3067\u3042\u308b\u4e00\u65b9\u3067\u3001\u8cbb\u7528\u304c\u304b\u3055\u307f\u3001\u6210\u679c\u304c\u5b89\u5b9a\u3057\u306a\u3044\u3053\u3068\u304b\u3089\u3001<a href=\"https:\/\/www.salesforce.com\/consumer-goods\/trade-promotion-management-software\/guide\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">\u5f93\u6765\u306e\u624b\u6cd5<\/a>\uff08\u82f1\u8a9e\uff09\u306b\u306f\u9650\u754c\u304c\u898b\u3048\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e00\u65b9\u3001AI\u3092\u5229\u7528\u3057\u305f\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304f\u6700\u9069\u5316\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306f\u3001\u30c8\u30ec\u30fc\u30c9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u4e2d\u3067\u3082\u6700\u3082\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3066\u304a\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u309220\u30dd\u30a4\u30f3\u30c8\u4e0a\u56de\u308b\u52b9\u679c\u3092\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"11762-modal\"><span class=\"screen-reader-text\">\u30a4\u30e1\u30fc\u30b8\u30e2\u30fc\u30c0\u30eb\u3092\u958b\u304f<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1024\" alt=\"Pie chart showing AI and data drive the most effective trade promotions, with 46% experiencing positive ROI for trade promotion spend. \" class=\"wp-image-11762\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png 1600w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"11762-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"\u3053\u306e\u753b\u50cf\u30c0\u30a4\u30a2\u30ed\u30b0\u30a6\u30a3\u30f3\u30c9\u30a6\u3092\u9589\u3058\u308b\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1024\" alt=\"Pie chart showing AI and data drive the most effective trade promotions, with 46% experiencing positive ROI for trade promotion spend. \" class=\"wp-image-11762\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png 1600w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">\u95a2\u9023\u8a18\u4e8b<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13184\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/jp\/news\/press-releases\/2026\/04\/09\/smbsolutions\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"573\" src=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=1024\" class=\"content-card__image\" alt=\"image\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png 1982w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=1024&amp;h=573 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=1536&amp;h=860 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=345&amp;h=193 345w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=1218&amp;h=682 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/jp\/news\/press-releases\/2026\/04\/09\/smbsolutions\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce\u3001\u4e2d\u5805\u30fb\u4e2d\u5c0f\u4f01\u696d\u30fb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u5411\u3051\u88fd\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u62e1\u5145\u3000AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cAgentforce\u300d\u3092\u5168\u30d7\u30e9\u30f3\u306b\u7d71\u5408\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5\u5206 (\u8aad\u307f\u7d42\u308f\u308b\u307e\u3067)\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13152\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/jp\/news\/stories\/agentforce-in-salesforce-suites\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"573\" src=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=1024\" class=\"content-card__image\" alt=\"image\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png 1982w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=1024&amp;h=573 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=1536&amp;h=860 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=345&amp;h=193 345w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2026\/04\/image1_6a1e51.png?w=1218&amp;h=682 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/jp\/news\/stories\/agentforce-in-salesforce-suites\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce\u3001\u4e2d\u5805\u30fb\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u300cSalesforce \u30b9\u30a4\u30fc\u30c8\u300d\u3067AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0Agentforce\u306e\u63d0\u4f9b\u958b\u59cb\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6\u5206 (\u8aad\u307f\u7d42\u308f\u308b\u307e\u3067)\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/jp\/news\/wp-json\/wp\/v2\/posts\/11764\/page\/2\/?bc=OTH#section-title\">\n\t\t\t\u65e5\u4ed8\u9806\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/commerce\/direct-to-consumer\/guide\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Direct to Consumer<\/strong><\/a><strong>\uff08D2C\uff09\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u65bd\u7b56\u306e\u6210\u9577\u304c\u920d\u5316\u3059\u308b\u4e2d\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u8cc7\u304c\u52a0\u901f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D2C\u30c1\u30e3\u30cd\u30eb\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u305f\u6210\u9577\u3092\u8ffd\u6c42\u3057\u3066\u304d\u305f\u6d88\u8cbb\u8ca1\u4f01\u696d\u3067\u3059\u304c\u3001\u305d\u3046\u3057\u305f\u65bd\u7b56\u3082\u9650\u754c\u3092\u8fce\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002\n<ul class=\"wp-block-list\">\n<li>43\uff05\u306e\u6d88\u8cbb\u8ca1\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u304c\u300c\u6d88\u8cbb\u8005\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u7dad\u6301\u304c\u3053\u306e\u4e0a\u306a\u304f\u96e3\u3057\u3044\u300d\u3068\u56de\u7b54\u3057\u3066\u304a\u308a\u3001\u904e\u53bb1\u5e74\u3067<a href=\"https:\/\/www.salesforce.com\/jp\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">74\uff05\u306e\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u4e57\u308a\u63db\u3048\u305f\u7d4c\u9a13\u304c\u3042\u308b<\/a>\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u591a\u69d8\u5316\u30fb\u5206\u6563\u3059\u308b\u4e2d\u3067\u3001\u4f01\u696d\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001AI\u3092\u6d3b\u7528\u3057\u3001\u3042\u3089\u3086\u308b\u63a5\u70b9\u3067\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\n<ul class=\"wp-block-list\">\n<li>\u4f01\u696d\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\uff0865\uff05\uff09\u304a\u3088\u3073\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\uff0874\uff05\uff09\u3078\u306e\u6295\u8cc7\u3092\u62e1\u5927\u3057\u3066\u304a\u308a\u3001\u6210\u9577\u3092\u4fc3\u3059\u305f\u3081\u306b\u9867\u5ba2\u306e\u3044\u308b\u5834\u6240\u3067\u63a5\u70b9\u3092\u6301\u3068\u3046\u3068\u3059\u308b\u59ff\u52e2\u304c\u660e\u78ba\u306b\u898b\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>70\uff05\u306e\u30ea\u30fc\u30c0\u30fc\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u3078\u306e\u6295\u8cc7\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"11763-modal\"><span class=\"screen-reader-text\">\u30a4\u30e1\u30fc\u30b8\u30e2\u30fc\u30c0\u30eb\u3092\u958b\u304f<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1024\" alt=\" Graphic showing percentage of retail businesses from DTC channels from 2023 to 2025, and brands with proprietary loyalty programs from 2023 to 2025.\" class=\"wp-image-11763\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png 1600w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"11763-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"\u3053\u306e\u753b\u50cf\u30c0\u30a4\u30a2\u30ed\u30b0\u30a6\u30a3\u30f3\u30c9\u30a6\u3092\u9589\u3058\u308b\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1024\" alt=\" Graphic showing percentage of retail businesses from DTC channels from 2023 to 2025, and brands with proprietary loyalty programs from 2023 to 2025.\" class=\"wp-image-11763\" srcset=\"https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png 1600w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/jp\/news\/wp-content\/uploads\/sites\/21\/2025\/09\/image_7ee44d.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Salesforce RCG Insights\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306e\u30df\u30b7\u30a7\u30eb\u30fb\u30b0\u30e9\u30f3\u30c8\uff08Michelle Grant\uff09\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300c2025\u5e74\u306e\u5e02\u5834\u3067\u306f\u3001\u5024\u4e0a\u3052\u3084\u4e00\u5f8b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u6a19\u6e96\u7684\u306a\u54c1\u63c3\u3048\u3060\u3051\u3067\u306f\u6210\u9577\u306f\u671b\u3081\u307e\u305b\u3093\u3002\u3044\u307e\u6c42\u3081\u3089\u308c\u308b\u306e\u306f\u7cbe\u5ea6\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3001\u6226\u7565\u7684\u306a\u8ca9\u4fc3\u6d3b\u52d5\u3001\u305d\u3057\u3066AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3001\u88fd\u9020\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\u3092\u53ce\u76ca\u6a5f\u4f1a\u306b\u5909\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u300d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u8a73\u7d30\u60c5\u5831\"><strong>\u8a73\u7d30\u60c5\u5831\uff1a<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u30ec\u30dd\u30fc\u30c8\u306e\u5168\u6587\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/form\/guide\/industries\/consumer-goods\/consumer-goods-insights-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089<\/a> \u3002<\/li>\n\n\n\n<li>Salesforce Consumer Goods Cloud\u306e\u8a73\u7d30\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/jp\/consumer-goods\/cloud\/?d=cta-body-promo-8%20attached\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089<\/a>\u3002<\/li>\n\n\n\n<li>Salesforce Stat Library\u306b\u304a\u3051\u308b\u696d\u754c\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001<a href=\"https:\/\/www.salesforce.com\/news\/stat-library\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089<\/a>\uff08\u82f1\u8a9e\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u8abf\u67fb\u6982\u8981\"><strong>\u8abf\u67fb\u6982\u8981\uff1a<\/strong><\/h4>\n\n\n\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30d6\u30e9\u30b8\u30eb\u3001\u30ab\u30ca\u30c0\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u30a4\u30f3\u30c9\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u65e5\u672c\u3001\u30e1\u30ad\u30b7\u30b3\u3001\u30b9\u30da\u30a4\u30f3\u3001\u30a4\u30ae\u30ea\u30b9\u3001\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u610f\u601d\u6c7a\u5b9a\u80052,400\u4eba\uff08\u65e5\u672c200\u540d\u3092\u542b\u3080\uff09\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3055\u308c\u305f\u4e8c\u91cd\u76f2\u691c\u6cd5\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u306a\u304a\u3001\u8abf\u67fb\u306f2025\u5e745\u67081\u65e5\u304b\u30896\u670812\u65e5\u306b\u5b9f\u65bd\u3055\u308c\u3001\u3059\u3079\u3066\u306e\u56de\u7b54\u8005\u306f\u7b2c\u4e09\u8005\u8abf\u67fb\u30d1\u30cd\u30eb\u3092\u901a\u3058\u3066\u9078\u5b9a\u3055\u308c\u307e\u3057\u305f\u3002\u8a73\u7d30\u306f\u30ec\u30dd\u30fc\u30c8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3001\u307e\u305f\u306f\u516c\u5f0f\u306b\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u672a\u63d0\u4f9b\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u6a5f\u80fd\u306f\u73fe\u5728\u5229\u7528\u3067\u304d\u306a\u3044\u3082\u306e\u3067\u3042\u308a\u3001\u4e88\u5b9a\u901a\u308a\u306b\u3001\u307e\u305f\u306f\u5168\u304f\u63d0\u4f9b\u3055\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306f\u3001\u73fe\u5728\u5229\u7528\u53ef\u80fd\u306a\u6a5f\u80fd\u306b\u57fa\u3065\u3044\u3066\u8cfc\u5165\u3092\u3054\u5224\u65ad\u304f\u3060\u3055\u3044\u307e\u3059\u3088\u3046\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65e5\u672c\u306e\u6d88\u8cbb\u8ca1\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u306e94\uff05\u304cAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u6d3b\u7528\u306b\u3088\u308b\u58f2\u4e0a\u62e1\u5927\u3092\u671f\u5f85 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