{"id":2924,"date":"2015-04-16T11:23:00","date_gmt":"2024-03-11T11:23:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=2924"},"modified":"2024-04-09T13:56:11","modified_gmt":"2024-04-09T04:56:11","slug":"150416","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/jp\/news\/press-releases\/2015\/04\/16\/150416\/","title":{"rendered":"\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u3001\u6b21\u4e16\u4ee3B2B Marketing Automation\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u767a\u8868"},"content":{"rendered":"\n

\u3010\u7c73\u56fd\u30ea\u30ea\u30fc\u30b9\u6284\u8a33\u3011
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Sales Cloud\u3067\u6b21\u4e16\u4ee3B2B Marketing Automation\u3092\u63d0\u4f9b<\/p>\n\n\n\n

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\u300c\u6b21\u4e16\u4ee3\u306eSales Cloud B2B Marketing Automation\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u7c21\u5358\u306b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u884c\u52d5\u306b\u5bfe\u3059\u308b\u77e5\u898b\u3092\u6d3b\u7528\u3057\u3001\u8ce2\u304f\u52b9\u7387\u7684\u306b\u55b6\u696d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304a\u3088\u3073\u55b6\u696d\u62c5\u5f53\u8005\u304c\u898b\u8fbc\u307f\u5ba2\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308bB2B Marketing Automation\u306b\u5bfe\u3057\u3001\u3044\u307e\u9a5a\u304f\u307b\u3069\u306e\u52e2\u3044\u3067\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n

\u65b0\u3057\u3044Sales Cloud B2B Marketing Automation\u306b\u306f\u3001Intelligent Engagement Studio\u3068Sales Cloud Engage\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Intelligent Engagement Studio \u2014 \u77e5\u7684\u306a\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u67a2\u90e8\uff1a\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30c6\u30b9\u30c8\u3001\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3059\u308b\u65b0\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u55b6\u696d\u62c5\u5f53\u8005\u306f\u304b\u3064\u3066\u306a\u304b\u3063\u305f\u74b0\u5883\u3067\u898b\u8fbc\u307f\u5ba2\u3068\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

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\u30d3\u30b8\u30e5\u30a2\u30eb\u5316\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c6\u30b9\u30c8\u304a\u3088\u3073\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\uff1a\u30d3\u30b8\u30e5\u30a2\u30eb\u5316\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c6\u30b9\u30c8\u3068\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u6a5f\u80fd\u304c\u3001\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d42\u4e86\u5f8c\u306e\u7d50\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u3068\u304d\u3001B2B\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30c7\u30fc\u30bf\u3092\u660e\u78ba\u306b\u53ef\u8996\u5316\u3057\u3001\u3069\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30d1\u30b9\u304c\u9752\u8272\u3067 (\u898b\u8fbc\u307f\u5ba2\u3092\u305d\u306e\u307e\u307e\u5148\u306e\u30b9\u30c6\u30fc\u30b8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u9032\u3081\u308b)\u3001\u3069\u308c\u304c\u8d64\u8272\u306a\u306e\u304b (\u898b\u8fbc\u307f\u5ba2\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4e2d\u6b62) \u3092\u3072\u3068\u76ee\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c\u4f4e\u904e\u304e\u308b\u5834\u5408\u3001\u30b7\u30b9\u30c6\u30e0\u306f\u4ef6\u540d\u3092\u77ed\u304f\u3059\u308b\u306a\u3069\u6539\u5584\u3059\u3079\u304d\u70b9\u3092\u63d0\u6848\u3057\u307e\u3059\u3002\u4ed6\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u4e8b\u5f8c\u5bfe\u5fdc\u7684\u3067\u3001\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u306e\u30c1\u30a7\u30c3\u30af\u3068\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6539\u5584\u306e\u5224\u65ad\u3092\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001Intelligent Engagement Studio\u306f\u5148\u56de\u308a\u7684\u306b\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u63d0\u6848\u3092B2B\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u5f37\u529b\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u30ad\u30e3\u30f3\u30d1\u30b9\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3057\u3001B2B\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u55b6\u696d\u62c5\u5f53\u8005\u306e\u5b9f\u969b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001Salesforce\u4ee5\u5916\u306b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

Sales Cloud Engage \u2014 \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u3067\u55b6\u696d\u62c5\u5f53\u8005\u3092\u30b5\u30dd\u30fc\u30c8\uff1a\u55b6\u696d\u62c5\u5f53\u8005\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u60c5\u5831\u3092\u4f7f\u308f\u305a\u306b\u3001\u81ea\u5206\u72ec\u81ea\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u73cd\u3057\u304f\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u306b\u95a2\u3059\u308b\u60c5\u5831\u304c\u8db3\u308a\u3066\u304a\u3089\u305a\u3001\u52b9\u7387\u7684\u3067\u306a\u3044\u4e0a\u306b\u4ed6\u3068\u306e\u9023\u643a\u3082\u3042\u308a\u307e\u305b\u3093\u3002Sales Cloud Engage\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u55b6\u696d\u62c5\u5f53\u8005\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ce\u96c6\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u77e5\u898b\u306e\u30d1\u30ef\u30fc\u3092\u63d0\u4f9b\u3057\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u30b5\u30dd\u30fc\u30c8\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u55b6\u696d\u62c5\u5f53\u8005\u306fSalesforce1 Mobile App\u306b\u3088\u3063\u3066\u3001\u76f4\u63a5\u81ea\u5206\u306e\u643a\u5e2f\u96fb\u8a71\u3067\u898b\u8fbc\u307f\u5ba2\u3092\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u52a0\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u5bfe\u8c61\u306e\u898b\u8fbc\u307f\u5ba2\u3068\u81ea\u793e\u3068\u306e\u95a2\u308f\u308a\u306b\u95a2\u3059\u308b\u3059\u3079\u3066\u306e\u5c65\u6b74\u60c5\u5831\u3092\u7c21\u5358\u306b\u95b2\u89a7\u3067\u304d\u308b\u306e\u3067\u3001\u3059\u3079\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u9069\u5207\u306b\u5bfe\u5fdc\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u5f93\u6765\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u6a29\u9650\u5185\u306b\u3057\u304b\u306a\u304b\u3063\u305f\u30c7\u30fc\u30bf\u3084\u77e5\u898b\u3082\u3001\u55b6\u696d\u90e8\u9580\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u672c\u30cb\u30e5\u30fc\u30b9\u306b\u95a2\u3059\u308b\u30b3\u30e1\u30f3\u30c8<\/p>\n\n\n\n

Stanley Black and Decker\u793e\u306e\u30c4\u30fc\u30eb\u3001\u30bb\u30fc\u30eb\u30b9&\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u30d0\u30a4\u30b9\u30fb\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u306e\u30ed\u30d0\u30fc\u30c8\u30fb\u30db\u30fc\u30e0\u30ba (Robert Holmes) \u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002
\u300c\u5f53\u793e\u306e\u4e8b\u696d\u306b\u3068\u3063\u3066Salesforce\u3068Pardot\u306f\u6b20\u304f\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u5b58\u5728\u3067\u3059\u3002\u793e\u5185\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u58c1\u3092\u306a\u304f\u305d\u3046\u3068\u3057\u3066\u3044\u308b\u4e2d\u3067\u3001Salesforce\u306f\u9593\u9055\u3044\u306a\u304f\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u73fe\u5834\u306e\u55b6\u696d\u3078Pardot\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u57fa\u76e4\u306b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u3092\u7d50\u3073\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u30bb\u30fc\u30eb\u30b9\u30b5\u30a4\u30af\u30eb\u3068\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30bb\u30b9\u306b\u5bfe\u3057\u3066360\u5ea6\u5168\u65b9\u4f4d\u306e\u8996\u70b9\u3092\u624b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e6\u30fc\u30b6\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u5909\u5316\u3057\u305f\u73fe\u5728\u3001\u4f01\u696d\u306b\u306f\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u55b6\u696d\u62c5\u5f53\u8005\u306e\u8db3\u4e26\u307f\u3092\u63c3\u3048\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u9996\u5c3e\u4e00\u8cab\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u305f\u3081\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002\u55b6\u696d\u62c5\u5f53\u8005\u306e\u30a8\u30f3\u30d1\u30ef\u30e1\u30f3\u30c8\u306b\u3088\u3063\u3066\u6b21\u306b\u3068\u308b\u3079\u304d\u6700\u826f\u306e\u884c\u52d5\u3092\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u306a\u304c\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30bb\u30b9\u306b\u307e\u3067\u5e83\u3052\u308b\u65b0\u305f\u306a\u9053\u7b4b\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u4f01\u696d\u306f\u3001\u751f\u6daf\u3092\u901a\u3058\u3066\u53d6\u5f15\u3067\u304d\u308b\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306e\u5275\u51fa\u306b\u3088\u308a\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u300d<\/p>\n\n\n\n

Pardot\u3092\u57fa\u76e4\u306b\u3059\u308bSales Cloud B2B Marketing Automation\u306b\u3088\u3063\u3066\u3001\u3042\u3089\u3086\u308b\u898f\u6a21\u306e\u4f01\u696d\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u63a8\u9032<\/p>\n\n\n\n

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Twitter\uff1a @SalesforceJapan\u3001@pardot
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