{"id":1989,"date":"2025-10-14T18:47:00","date_gmt":"2025-10-14T09:47:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1989"},"modified":"2026-01-20T13:13:14","modified_gmt":"2026-01-20T04:13:14","slug":"stripe-openai-agentic-commerce-protocol-announcement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/stripe-openai-agentic-commerce-protocol-announcement\/","title":{"rendered":"\uc138\uc77c\uc988\ud3ec\uc2a4, \uc2a4\ud2b8\ub77c\uc774\ud504\uc640 \ud611\ub825\ud558\uc5ec &#8216;\uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4 \ud504\ub85c\ud1a0\ucf5c&#8217; \uc9c0\uc6d0 \ubc1c\ud45c"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li><strong>3\uc0ac \ud611\ub825 \ubc0f ACP \ub3c4\uc785:<\/strong> \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 Stripe\u00b7OpenAI\uc640 \ud611\ub825, AI \uc5d0\uc774\uc804\ud2b8 \uacb0\uc81c \ud45c\uc900\uc778 &#8216;ACP&#8217;\ub97c \uc790\uc0ac \ud50c\ub7ab\ud3fc\uc5d0 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>AI \uae30\ubc18 \uc989\uc2dc \uacb0\uc81c:<\/strong> Agentforce \uc774\uc6a9 \ud310\ub9e4\uc790\ub294 \uac1c\ubc1c \ubd80\ub2f4 \uc5c6\uc774 ChatGPT \ub4f1 AI \uc778\ud130\ud398\uc774\uc2a4\uc5d0\uc11c \uc989\uc2dc \uacb0\uc81c \uae30\ub2a5\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucee4\uba38\uc2a4 \uacbd\ud5d8 \ud601\uc2e0:<\/strong> \ub300\ud654\ud615 AI\ub85c \uad6c\ub9e4 \uc5ec\uc815\uc744 \ub2e8\ucd95\ud558\uc5ec, \ud310\ub9e4\uc790\uc758 \uc804\ud658\uc728\uacfc \uc6b4\uc601 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \uacc4\uae30\uac00 \ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54 \u2014 2025\ub144 10\uc6d4 14\uc77c<\/strong><\/p>\n\n\n\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4(Salesforce)\ub294 \uc624\ub298 \uc2a4\ud2b8\ub77c\uc774\ud504(Stripe) \ubc0f OpenAI\uc640 \ud611\ub825\ud558\uc5ec, \uc0c8\ub85c\uc6b4 &#8216;<a href=\"https:\/\/www.agenticcommerce.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4 \ud504\ub85c\ud1a0\ucf5c(Agentic Commerce Protocol, ACP)<\/a>&#8216;\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 <strong>&#8216;\uc989\uc2dc \uacb0\uc81c(Instant Checkout)&#8217;<\/strong> \ud1b5\ud569 \uae30\ub2a5\uc744 \uad6c\ucd95\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ucee4\uba38\uc2a4(Agentforce Commerce)\ub97c \uc0ac\uc6a9\ud558\ub294 \uc218\ucc9c \uac1c\uc758 \uac00\ub9f9\uc810\uc740 \ub300\ud654\ud615 AI\uc758 \uac15\ub825\ud55c \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uad6c\ub9e4 \uacbd\ub85c\ub97c \ub2e8\ucd95\ud558\uace0, \uc0c8\ub85c\uc6b4 \uc131\uc7a5\uc758 \uae30\ud68c\ub97c \uc5ec\ub294 \ub04a\uae40 \uc5c6\ub294 \uc9c0\ub2a5\ud615 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uc65c-\uc911\uc694\ud55c\uac00\uc694\"><strong>\uc65c \uc911\uc694\ud55c\uac00\uc694?<\/strong><\/h2>\n\n\n\n<p>\uc1fc\ud551 \ud658\uacbd\uc740 \uc9c0\uae08 \uc911\ub300\ud55c \ubcc0\uace1\uc810\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc774\ubbf8 \uc1fc\ud551\uc5d0 AI\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uc18c\ube44\uc790\uc758 48%\uac00 <a href=\"https:\/\/www.salesforce.com\/kr\/agentforce\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI \uc5d0\uc774\uc804\ud2b8<\/a>\uac00 \uc790\uc2e0\uc744 \ub300\uc2e0\ud574 \uad6c\ub9e4\ub97c \uc9c4\ud589\ud558\ub294 \uac83\uc5d0 \uae0d\uc815\uc801\uc778 \ubc18\uc751\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc874\uc758 \uc628\ub77c\uc778 \uc1fc\ud551 \ud328\ub7ec\ub2e4\uc784\uc774 \uc804\ud658\ub418\ub294 <strong>&#8216;\uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4(Agentic Commerce)&#8217;<\/strong> \uc2dc\ub300\uac00 \uacf5\uc2dd\uc801\uc73c\ub85c \ub3c4\ub798\ud588\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub294 \uace0\uac1d \uad00\uacc4\ub97c \uc7ac\uc815\uc758\ud558\uba70, \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0, \uad6c\ub9e4\ub97c \uc190\uc27d\uac8c \ucc98\ub9ac\ud558\uba70, \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc744 \uc644\ubcbd\ud558\uac8c \ub9de\ucda4\ud654\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uac15\ub825\ud55c-\ud30c\ud2b8\ub108\uc2ed\"><strong>\uac15\ub825\ud55c \ud30c\ud2b8\ub108\uc2ed<\/strong><\/h2>\n\n\n\n<p>\uc2a4\ud2b8\ub77c\uc774\ud504\uc640 OpenAI\uac00 \uacf5\ub3d9 \uac1c\ubc1c\ud55c \uc0c8\ub85c\uc6b4 **&#8217;\uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4 \ud504\ub85c\ud1a0\ucf5c(ACP)&#8217;**\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc2a4\ud2b8\ub77c\uc774\ud504\uc640 OpenAI\uac00 \uacf5\ub3d9 \uac1c\ubc1c\ud55c \uc0c8\ub85c\uc6b4 \uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4 \ud504\ub85c\ud1a0\ucf5c(ACP)\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\uac00 AI \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\uace0, \ub9e4\ub044\ub7ec\uc6b4 \uc989\uc2dc \uacb0\uc81c \uacbd\ud5d8\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\ub294 \ud45c\uc900\ud654\ub41c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <sup><\/sup><\/p>\n\n\n\n<p>\uc774\ub294 \uad6c\ub9e4 \uacbd\ub85c\ub97c \ud601\uc2e0\ud558\uace0, \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\ub294 \ubc14\ub85c \uadf8 \uc21c\uac04\uc5d0 \uc218\uc694\ub97c \ud3ec\ucc29\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae38\uc744 \uc5f4\uc5b4\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c <a href=\"https:\/\/www.salesforce.com\/kr\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ucee4\uba38\uc2a4<\/a>\ub294 ACP \ubc0f \uc2a4\ud2b8\ub77c\uc774\ud504\uc640 \uc5f0\ub3d9\ub41c \uc989\uc2dc \uacb0\uc81c \ud1b5\ud569 \uae30\ub2a5\uc744 \uad6c\ucd95\ud568\uc73c\ub85c\uc368, \uac00\ub9f9\uc810\ub4e4\uc5d0\uac8c \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uaca0\ub2e4\ub294 \uc57d\uc18d\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uad6c\ub9e4\uc790\ub294 \ub9c1\ud06c(Link) \ubc0f \uc2a4\ud2b8\ub77c\uc774\ud504\uc758 \uc18c\ube44\uc790 \uacb0\uc81c \uc81c\ud488\uc744 \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uacb0\uc81c \uc218\ub2e8\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \uac00\ub2a5\ud55c \uae08\uc735 \uc11c\ube44\uc2a4 \uae30\uc5c5\uc778 \uc2a4\ud2b8\ub77c\uc774\ud504\ub294 \uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc704\ud55c \uc774\uc0c1\uc801\uc778 \ud30c\ud2b8\ub108\uc774\uba70, \uc774\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \ud398\uc774\uba3c\ud2b8(Salesforce Payments)\ub97c \ud0c4\uc0dd\uc2dc\ud0a8 \uae30\uc874 \ud30c\ud2b8\ub108\uc2ed\uc758 \uc5f0\uc7a5\uc120\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc2a4\ud2b8\ub77c\uc774\ud504\uc758 \uac15\ub825\ud558\uace0 \uc548\uc804\ud55c \uc778\ud504\ub77c\ub294 \uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4\uac00 \uc694\uad6c\ud558\ub294 \uc6d0\ud65c\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uac70\ub798\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uac00\ub9f9\uc810\uc740 \ub354 \ube60\ub974\uac8c \ucee4\uba38\uc2a4\ub97c \uc2dc\uc791\ud558\uace0, \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \ub9e4\ub044\ub7fd\uac8c \uac70\ub798\ud558\uba70, \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uace0 \uc2dc\uac04\uc774 \uc624\ub798 \uac78\ub9ac\ub294 \ub9de\ucda4\ud615 \ud1b5\ud569 \uc5c6\uc774\ub3c4 \ucd1d\uc18c\uc720\ube44\uc6a9(TCO)\uc744 \uc808\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774\ubc88 \ud611\ub825\uc740 \uc644\uc804\ud55c \uc5d4\ub4dc \ud22c \uc5d4\ub4dc(End-to-End) \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac00\ub9f9\uc810\uc740 \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ucee4\uba38\uc2a4\ub97c \ud1b5\ud574 \uc2a4\ud1a0\uc5b4\ud504\ub860\ud2b8\ub97c \uad00\ub9ac\ud558\uace0 \uace0\uac1d \uad00\uacc4 \ud1b5\uc81c\uad8c\uc744 \uc720\uc9c0\ud558\uba70, \uc2a4\ud2b8\ub77c\uc774\ud504\ub294 \uad6c\ub9e4 \uc644\ub8cc\uc5d0 \ud544\uc694\ud55c \uc548\uc804\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uae08\uc735 \uc778\ud504\ub77c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\uc138\uc77c\uc988\ud3ec\uc2a4\uc758-\uad00\uc810\"><strong>\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uad00\uc810<\/strong><\/h3>\n\n\n\n<p>&#8220;\uc2a4\ud2b8\ub77c\uc774\ud504 \ubc0f OpenAI\uc640\uc758 ACP \ud611\ub825\uc744 \ud1b5\ud574 \uc6b0\ub9ac\ub294 \uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\ub97c \uc704\ud574 \uc124\uacc4\ub41c \ud1b5\ud569 \uc2dc\uc2a4\ud15c\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70, \ud68d\uae30\uc801\uc73c\ub85c \ube60\ub974\uace0 \uac1c\uc778\ud654\ub41c \uad6c\ub9e4 \uacbd\ub85c\ub97c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221; \uc138\uc77c\uc988\ud3ec\uc2a4 \ucee4\uba38\uc2a4 \ud074\ub77c\uc6b0\ub4dc \ubc0f \ub9ac\ud14c\uc77c \ubd80\ubb38 GM, \ub2c8\ud2f4 \ub9dd\ud0c0\ub2c8(Nitin Mangtani)\uac00 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. <sup><\/sup><\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\uc2a4\ud2b8\ub77c\uc774\ud504 \ubc0f OpenAI\uc640\uc758 ACP \ud611\ub825\uc744 \ud1b5\ud574 \uc6b0\ub9ac\ub294 \uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\ub97c \uc704\ud574 \uc124\uacc4\ub41c \ud1b5\ud569 \uc2dc\uc2a4\ud15c\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc73c\uba70, \ud68d\uae30\uc801\uc73c\ub85c \ube60\ub974\uace0 \uac1c\uc778\ud654\ub41c \uad6c\ub9e4 \uacbd\ub85c\ub97c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n<span class=\"citation-role\">\ub2c8\ud2f4 \ub9dd\ud0c0\ub2c8(Nitin Mangtani), \uc138\uc77c\uc988\ud3ec\uc2a4 \ucee4\uba38\uc2a4 \ud074\ub77c\uc6b0\ub4dc \ubc0f \ub9ac\ud14c\uc77c \ubd80\ubb38 GM<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fkr%2Fblog%2Fstripe-openai-agentic-commerce-protocol-announcement%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=%EC%84%B8%EC%9D%BC%EC%A6%88%ED%8F%AC%EC%8A%A4%2C%20%EC%8A%A4%ED%8A%B8%EB%9D%BC%EC%9D%B4%ED%94%84%EC%99%80%20%ED%98%91%EB%A0%A5%ED%95%98%EC%97%AC%20%E2%80%98%EC%97%90%EC%9D%B4%EC%A0%84%ED%8A%B8%20%EC%BB%A4%EB%A8%B8%EC%8A%A4%20%ED%94%84%EB%A1%9C%ED%86%A0%EC%BD%9C%E2%80%99%20%EC%A7%80%EC%9B%90%20%EB%B0%9C%ED%91%9C\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=%EC%84%B8%EC%9D%BC%EC%A6%88%ED%8F%AC%EC%8A%A4%2C%20%EC%8A%A4%ED%8A%B8%EB%9D%BC%EC%9D%B4%ED%94%84%EC%99%80%20%ED%98%91%EB%A0%A5%ED%95%98%EC%97%AC%20%E2%80%98%EC%97%90%EC%9D%B4%EC%A0%84%ED%8A%B8%20%EC%BB%A4%EB%A8%B8%EC%8A%A4%20%ED%94%84%EB%A1%9C%ED%86%A0%EC%BD%9C%E2%80%99%20%EC%A7%80%EC%9B%90%20%EB%B0%9C%ED%91%9C&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fkr%2Fblog%2Fstripe-openai-agentic-commerce-protocol-announcement%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fkr%2Fblog%2Fstripe-openai-agentic-commerce-protocol-announcement%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"\uc138\uc77c\uc988\ud3ec\uc2a4, \uc2a4\ud2b8\ub77c\uc774\ud504\uc640 \ud611\ub825\ud558\uc5ec &#8216;\uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4 \ud504\ub85c\ud1a0\ucf5c&#8217; \uc9c0\uc6d0 \ubc1c\ud45c\" https:\/\/www.salesforce.com\/kr\/blog\/stripe-openai-agentic-commerce-protocol-announcement\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-\ube44\uc988\ub2c8\uc2a4\uc5d0-\ubbf8\uce58\ub294-\uc601\ud5a5\"><strong>\ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/strong><\/h1>\n\n\n\n<p>\uc774\ubc88 \ud1b5\ud569\uc740 \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ucee4\uba38\uc2a4(Agentforce Commerce)\ub97c \uc0ac\uc6a9\ud558\ub294 \uac00\ub9f9\uc810\uc5d0\uac8c \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud5a5\uc0c1\ub41c \uc1fc\ud551 \uacbd\ud5d8(Enhanced Shopper Experience):<\/strong> \uc18c\ube44\uc790\ub294 \ub354\uc6b1 \uac1c\uc778\ud654\ub418\uace0 \ud6a8\uc728\uc801\uc778 \uc1fc\ud551 \uc5ec\uc815\uc744 \uacbd\ud5d8\ud558\uac8c \ub418\uba70, \uc774\ub294 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4 \uc99d\uac00\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9e4\ucd9c \ubc0f \uc804\ud658\uc728 \uc99d\ub300(Increased Sales and Conversion):<\/strong> \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \ub9e4\ucd9c\uacfc \uc804\ud658\uc728\uc758 \uc0c1\ub2f9\ud55c \uc0c1\uc2b9\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc6b4\uc601 \ud6a8\uc728\uc131(Operational Efficiency):<\/strong> \uc81c\ud488 \ud0d0\uc0c9\ubd80\ud130 \uacb0\uc81c\uae4c\uc9c0 \ud310\ub9e4 \uc8fc\uae30\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc758 \uadc0\uc911\ud55c \ub9ac\uc18c\uc2a4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0c8\ub85c\uc6b4 \uc218\uc775 \ucc3d\ucd9c(New Revenue Streams):<\/strong> AI \uc5d0\uc774\uc804\ud2b8\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub428\uc5d0 \ub530\ub77c \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uc0c8\ub86d\uace0 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc774 \uc5f4\ub9ac\uac8c \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ube44\uc988\ub2c8\uc2a4 \ubbf8\ub798 \ub300\ube44(Future-Proofing Your Business):<\/strong> \uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4\ub97c \uc870\uae30\uc5d0 \ub3c4\uc785\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \uae09\ubcc0\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uacbd\uc7c1\uc6b0\uc704\ub97c \uc810\ud560 \uc218 \uc788\ub294 \uc720\ub9ac\ud55c \uc704\uce58\ub97c \uc120\uc810\ud558\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\ud30c\ud2b8\ub108\uc758-\uad00\uc810\"><strong>\ud30c\ud2b8\ub108\uc758 \uad00\uc810<\/strong><\/h3>\n\n\n\n<p>&#8220;\uc138\uc77c\uc988\ud3ec\uc2a4\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ucee4\uba38\uc2a4 \uac00\ub9f9\uc810\ub4e4\uc774 \uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4 \uc2dc\ub300\uc5d0 \uc131\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uac8c \ub418\uc5b4 \uae30\uc069\ub2c8\ub2e4. OpenAI\uc640 \ud568\uaed8, \uc6b0\ub9ac\ub294 \uae30\uc5c5\ub4e4\uc774 ChatGPT \ub0b4\uc5d0\uc11c &#8216;\ubc1c\uacac&#8217;\uc744 &#8216;\uad6c\ub9e4&#8217;\ub85c \uc804\ud658\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud558\uc5ec \uc218\ubc31\ub9cc \uba85\uc758 \uc0c8\ub85c\uc6b4 \uad6c\ub9e4\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221; \u2013 \ub9c8\uc774\uc544 \ud638\uc138\ubc14\ud750\ube4c\ub9ac(Maia Josebachvili), \uc2a4\ud2b8\ub77c\uc774\ud504 AI \ubd80\ubb38 \ucd5c\uace0 \uc218\uc775 \ucc45\uc784\uc790(CRO)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\uc5d0\uc774\uc804\ud2b8-\ucee4\uba38\uc2a4\uc758-\ubbf8\ub798\"><strong>\uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798<\/strong><\/h2>\n\n\n\n<p>\ub514\uc9c0\ud138 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 &#8216;<a href=\"https:\/\/www.salesforce.com\/kr\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5d0\uc774\uc804\ud2f1 \uc5d4\ud130\ud504\ub77c\uc774\uc988(Agentic Enterprises)<\/a>&#8216;\ub85c \uc804\ud658\ud558\ub294 \uc5ec\uc815\uc744 \uc2dc\uc791\ud568\uc5d0 \ub530\ub77c, \ud0c0\uc0ac \ud50c\ub7ab\ud3fc \ubc0f \uc790\uccb4 \ucee4\uba38\uc2a4 \uc2a4\ud1a0\uc5b4\ud504\ub860\ud2b8 \ubaa8\ub450\uc5d0\uc11c \uc5d0\uc774\uc804\ud2b8\uc758 \uac00\uce58\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\uc774 \uc0dd\uaca8\ub0a0 \uac83\uc785\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uace0\uac1d\uc774 \uac01\uc790\uc758 \ube44\uc988\ub2c8\uc2a4 \ub2c8\uc988\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ubc29\uc2dd\uc73c\ub85c \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \uc8fc\ub3c4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub370 \uc804\ub150\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0c8\ub85c \uacf5\uac1c\ub41c &#8216;<a href=\"https:\/\/www.salesforce.com\/kr\/commerce\/innovations\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ucee4\uba38\uc2a4\ub97c \uc704\ud55c \uac00\uc774\ub4dc \uc1fc\ud551(Guided Shopping)<\/a>&#8216;\uc740 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc790\uc2e0\uc758 \ub514\uc9c0\ud138 \uc2a4\ud1a0\uc5b4\ud504\ub860\ud2b8\uc5d0 \ube0c\ub79c\ub4dc \uc1fc\ud551 \uc5d0\uc774\uc804\ud2b8\ub97c \ube60\ub974\uac8c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ub9c8\ucf00\ud305, \uc11c\ube44\uc2a4, \uc8fc\ubb38 \uad00\ub9ac \ubc0f <a href=\"https:\/\/www.salesforce.com\/kr\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ub370\uc774\ud130 360(Data 360)<\/a>\uc744 \ud3ec\ud568\ud55c \ub098\uba38\uc9c0 Customer 360\uacfc\uc758 \ud1b5\ud569\uc740 \ub300\uaddc\ubaa8\uc758 \ucd08\uac1c\uc778\ud654\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc758 \uac00\uc774\ub4dc \uc1fc\ud551 \uc5d0\uc774\uc804\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \uc1fc\ud551\uac1d\uc740 \ub2e8 \ud55c \ubc88\uc758 \ub300\ud654\ub85c \ub9de\ucda4\ud615 \ucd94\ucc9c\uc744 \ubc1b\uace0, \ubb38\uc758 \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uba70, \ub9e4\ub044\ub7fd\uac8c \uacb0\uc81c\ud558\uace0, \uc8fc\ubb38\uc744 \ucd94\uc801\ud558\uace0 \ubc18\ud488\uae4c\uc9c0 \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac15\ub825\ud558\uace0 \ud1b5\ud569\ub41c \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \uc77c\uad00\ub418\uace0 \ud488\uaca9 \uc788\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uad6c\ucd95\ud558\uc5ec \uc804\ud658\uc728\uacfc \uc8fc\ubb38 \uaddc\ubaa8\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc640 \uc2a4\ud2b8\ub77c\uc774\ud504\uac00 \ud611\ub825\ud558\uc5ec \uc5d0\uc774\uc804\ud2b8 \ucee4\uba38\uc2a4 \ud504\ub85c\ud1a0\ucf5c\uc744 \ud1b5\ud569\ud558\ub294 \uac83\uc740 \uc1fc\ud551\uc758 \ubbf8\ub798\ub97c \uc704\ud55c \ud601\uc2e0\uc801\uc778 \uc804\ud658\uc810\uc785\ub2c8<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\ucd94\uac00-\uc815\ubcf4\"><strong>\ucd94\uac00 \uc815\ubcf4:<\/strong><\/h3>\n\n\n\n<p><em>\ubcf8 \uc790\ub8cc\uc5d0 \uc5b8\uae09\ub41c \ubbf8\ucd9c\uc2dc \uc11c\ube44\uc2a4\ub098 \uae30\ub2a5\uc740 \ud604\uc7ac \uc774\uc6a9\ud560 \uc218 \uc5c6\uc73c\uba70, \uc608\uc815\ub300\ub85c \uc81c\uacf5\ub418\uc9c0 \uc54a\uac70\ub098 \uc804\ud600 \uc81c\uacf5\ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \ud604\uc7ac \uc774\uc6a9 \uac00\ub2a5\ud55c \uae30\ub2a5\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud569\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stripe-\uc18c\uac1c\"><strong>Stripe \uc18c\uac1c<\/strong><\/h3>\n\n\n\n<p>Stripe\ub294 \uc804 \uc138\uacc4 \uc218\ubc31\ub9cc \uae30\uc5c5\uc744 \uc704\ud55c 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