{"id":212,"date":"2024-11-25T20:10:00","date_gmt":"2025-11-12T20:10:10","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=212"},"modified":"2025-11-27T09:44:19","modified_gmt":"2025-11-27T00:44:19","slug":"ai-powered-crm-research","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/ai-powered-crm-research\/","title":{"rendered":"\uc131\uacf5 \uae30\uc5c5\uc758 AI \uae30\ubc18 CRM\uc744 \ud1b5\ud55c \ud655\uc2e4\ud55c \uae30\uc5c5 \uc131\uc7a5 \ubc29\ubc95"},"content":{"rendered":"<h2 id=\"773-ai-ai-ai-ai-crm-ai-3-ai-crm\">773\uba85\uc758 \uc751\ub2f5\uc790 \ubaa8\ub450\uac00 AI\ub3c4\uc785\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \uc608\uce21 AI\uc640 \uc0dd\uc131\ud615 AI\uc758 \ucc28\uc774\ub97c \uc815\ud655\ud558\uac8c \ub9d0\ud560 \uc218 \uc788\ub294 \uc0ac\ub78c\uc740 \uc808\ubc18 \ubc16\uc5d0 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. AI \ub3c4\uc785\ub9cc\uc73c\ub85c\ub294 \uae30\uc5c5\uc774 \uc131\uc7a5\ud55c\ub2e4\ub294 \uc0dd\uac01\uc740 \uad49\uc7a5\ud788 \uc704\ud5d8\ud569\ub2c8\ub2e4. \uc774\ubc88 \ud3ec\uc2a4\ud305\uc758 \uc5f0\uad6c \uacb0\uacfc \ubcf4\uace0\uc11c\uc5d0\uc11c \uc131\uacf5 \uae30\uc5c5\uc758 CRM\uc744 \ud1b5\ud55c AI\ud22c\uc790 \uc804\ub7b5 3\uac00\uc9c0\ub97c \ud655\uc778\ud558\uace0 \uc644\ubcbd\ud55c AI \uae30\ubc18 CRM\uc744 \uad6c\ucd95\ud558\uc138\uc694.<\/h2>\n<p>\ub9ac\ub354 10\uba85 \uc911 9\uba85\uc740 AI\ub97c \uc0ac\uc6a9\ud558\ub294 \ub370 \uac15\ub825\ud55c \ub370\uc774\ud130 \uc804\ub7b5\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc9c0\ub9cc, \uadf8\ub4e4 \uc911 3\ubd84\uc758 1\ub9cc \ub370\uc774\ud130 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144 1\uc6d4, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\ucc98\ub7fc \ube60\ub974\uac8c \ubc1c\uc804\ud558\ub294 AI \ud658\uacbd\uc5d0\uc11c \ub098\ud0c0\ub098\ub294 \uaca9\ucc28\uc5d0 \ub300\ud55c \ud574\ub2f5\uc744 \ucc3e\uae30 \uc704\ud574 Forrester Consulting\uc5d0 \uc5f0\uad6c\ub97c \uc758\ub8b0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/ai-powered-crm\/\" target=\"_blank\" rel=\"noopener\">\uadf8 \uacb0\uacfc<\/a>, 14\uac1c\uad6d\uc758 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354 773\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc774 \uc5f0\uad6c\ub294 AI \uae30\ubc18 CRM\uc5d0 \ub300\ud55c \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\uc758 \uc0ac\uace0\ubc29\uc2dd\uc744 \ub098\ud0c0\ub0b4\uba70, \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc774 \uc131\uc7a5\uc744 \uc704\ud574 \uc6b0\uc120\uc2dc\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 \uae30\ubcf8 \uc6d0\uce59\uc774 \uc788\uc74c\uc744 \uc99d\uba85\ud574\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\uc120 \uc774\uac83\uc744 \uc0b4\ud3b4\ubcf4\uae30 \uc804\uc5d0 AI \uae30\ubc18 CRM\uc758 \ud604\uc7ac \uc0c1\ud0dc\ub97c \uc774\ud574\ud574\uc57c\ud569\ub2c8\ub2e4. \uadf8 \ud6c4\uc5d0 \uc8fc\uc694 \uc131\uacf5 \uc694\uc778\uacfc \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n<h2 id=\"ai\">\uae30\ubcf8\uc801\uc778 AI \uc774\ud574\uc758 \uaca9\ucc28\ub85c \ub4dc\ub7ec\ub09c \uc131\uc7a5 \uac00\ub2a5\uc131<\/h2>\n<p>\uc774\ubc88 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc804 \uc138\uacc4 \uae30\uc5c5\ub4e4\uc740 \ub2e4\uc591\ud55c CRM \uc0ac\uc6a9\uc5d0 AI\ub97c \ub3c4\uc785\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc AI \ub3c4\uc785\ub9cc\uc73c\ub85c \ubaa8\ub4e0 \uac83\uc774 \uc21c\uc870\ub86d\uac8c \uc9c4\ud589\ub420 \uc218\ub294 \uc5c6\uc73c\ubbc0\ub85c \uc774 \uc5f0\uad6c\uc5d0\uc11c \ubc1c\uacac\ud55c \u2018CRM\uc5d0\uc11c AI \ub3c4\uc785\uc758 \uc131\uacf5\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \ucc28\uc774\uc810\u2019\ub97c \uc54c\uc544\uc57c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5f0\uad6c \uacb0\uacfc\ub97c \ubcf4\uba74, \ubaa8\ub4e0 \uc751\ub2f5\uc790\uac00 AI \ub3c4\uc785\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc608\uce21 AI\uc640 \uc0dd\uc131\ud615 AI\ub97c \ub098\ub780\ud788 \uc81c\uc2dc\ud588\uc744 \ub54c \ub450 \uac00\uc9c0 \uc815\uc758\ub97c \ubaa8\ub450 \uc815\ud655\ud558\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\uc5c8\ub358 \uac83\uc740 \uc808\ubc18 \ubc16\uc5d0 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\uc608\uce21\ud615 AI: \uae30\uc874 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc55e\uc73c\ub85c\ub97c \uc608\uce21\ud569\ub2c8\ub2e4.<\/b><\/li>\n<li><b>\uc0dd\uc131\ud615 AI: \ud559\uc2b5\ub41c \ud328\ud134\uc744 \uae30\ubc18\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/b><\/li>\n<\/ul>\n<p>AI\uc804\ub7b5\uc774 \ud2b9\uc815 \ubaa9\uc801\uacfc \ubaa9\ud45c\uac00 \ub3d9\uc77c\ud55c \ub450\uac00\uc9c0\uc758 AI \ubaa8\ub378\uc744 \ubaa8\ub450 \ud3ec\ud568\ud55c\ub2e4\uba74, \uc6b0\ub9ac\ub294 \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \uad50\uc721\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc790\uba74, \uac01 \uc720\ud615\uc758 AI\uac00 \uad6c\ud604\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc0ac\uc6a9 \uc0ac\ub840, \uc608\uc0c1\ub418\ub294 KPI, \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ubaa9\ud45c\uc5d0 \uae30\ubc18\ud55c <a href=\"https:\/\/www.salesforce.com\/blog\/ai-implementation\/\" target=\"_blank\" rel=\"noopener\">AI \uc804\ub7b5 \uc124\uacc4 \ubc29\ubc95<\/a>\uc744 \uc54c\uc544\uc57c\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610 \uc8fc\ubaa9\ud574\uc57c\ud560 \uc810\uc740 \ub9ac\ub354\uc758 92%\uac00 \uac15\ub825\ud55c \ub370\uc774\ud130 \uc804\ub7b5\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud558\ub294 \ubc18\uba74, 34%\ub9cc\uc774 \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uace0 \uc788\ub2e4\uace0 \ub2f5\ud55c \uac83\uc73c\ub85c \ubcf4\uc544 \ub370\uc774\ud130 \uc131\uc219\ub3c4\uc640 \uc900\ube44\ub3c4 \uc0ac\uc774\uc5d0 \uc0c1\ub2f9\ud55c \uaca9\ucc28\uac00 \uc874\uc7ac\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uaca9\ucc28\ub97c \ud574\uc18c\ud574\uc57c AI\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacc4\uc18d\ud574\uc11c <a href=\"https:\/\/www.salesforce.com\/blog\/build-ethical-ai\/\" target=\"_blank\" rel=\"noopener\">\ubcf4\uc548 \ubb38\uc81c\uc640 \uc0dd\uc131\ud615 Ai\uc758 \ucd9c\ub825 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc5b8\uae09\uc774 \ub9ce\uc544\uc9c0\uba74\uc11c<\/a> \u2018\uace0\uac1d \uc2e0\ub8b0\u2019 \ub610\ud55c \uc8fc\uc694 \uad00\uc2ec\uc0ac\ub85c \ub5a0\uc62c\ub790\uc2b5\ub2c8\ub2e4. \uc758\ub3c4\uce58 \uc54a\uac8c \uac1c\uc778 \uace0\uac1d \ub370\uc774\ud130\uac00 \ub178\ucd9c\ub420 \uc218 \uc788\ub2e4\ub294 \uc6b0\ub824\uc640 \ud568\uaed8 \ube0c\ub79c\ub4dc \ud3c9\ud310\uc5d0 \ub300\ud55c \uc7a0\uc7ac\uc801 \uc190\uc0c1\uc740 \uc0dd\uc131\ud615 AI \uad6c\ub9e4\uc758 \uc7a5\ubcbd\uc73c\ub85c \ud06c\uac8c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">No.1 CRM \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc \ub274\uc2a4\ub808\ud130<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\uc0c8\ub85c\uc6b4 \uc18c\uc2dd\uc744 \uac00\uc7a5 \uba3c\uc800 \ubc1b\uc544\ubcf4\uc138\uc694!<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/kr\/form\/other\/blog-newsletter\/\">\uad6c\ub3c5\ud558\uae30<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n<h2 id=\"ai-crm\"> <span> \uac15\ub825\ud55c AI \uae30\ubc18 CRM\uc744 \uc704\ud55c \uc138 \uac00\uc9c0 \uc900\ube44 <\/span> <\/h2>\n<h3 id=\"1\"> <span> 1. \ub370\uc774\ud130 \uc900\ube44 <\/span> <\/h3>\n<p>\u2018<a href=\"https:\/\/www.salesforce.com\/blog\/data-centric-ai\/\" target=\"_blank\">\ub370\uc774\ud130 \ud488\uc9c8<\/a>\uacfc \uac00\uc6a9\uc131\u2019\uc740 \uc131\uacf5\uc801\uc778 AI \uad6c\ud604\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\uc758 50% \uc774\uc0c1\uc774 \ub370\uc774\ud130 \ud488\uc9c8 \uac1c\uc120\uc774 \ud544\uc218\uc801\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc751\ub2f5\uc790\ub4e4\uc740 \ube44\uc988\ub2c8\uc2a4\uc758 CRM\uc5d0\uc11c \uac00\uc7a5 \uc5b4\ub824\uc6b4 \uc810\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc5d0 \u2018\ub370\uc774\ud130 \ud488\uc9c8 \ubb38\uc81c\uc640 <a href=\"https:\/\/www.salesforce.com\/blog\/data-transformation\/\" target=\"_blank\">\ub370\uc774\ud130 \uae30\uc220<\/a> \ubd80\uc871\u2019\uc73c\ub85c \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, <a href=\"https:\/\/www.salesforce.com\/blog\/data-maturity-age-of-ai\/\" target=\"_blank\">\ub370\uc774\ud130 \uc131\uc219\ub3c4<\/a>\uac00 \ub192\uc740 \uae30\uc5c5\uc740 \uc774\ubbf8 AI\ub97c \ub3c4\uc785\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud1b5\ud569 CRM\uc744 \uc0ac\uc6a9\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uae30 \ub54c\ubb38\uc5d0 <a href=\"https:\/\/www.salesforce.com\/blog\/first-party-data\/\" target=\"_blank\">\uace0\uac1d \uc11c\ube44\uc2a4 \uc81c\uacf5\uacfc \uace0\uac1d \ub9cc\uc871\ub3c4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc774 \ub354\uc6b1 \ud070 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/a><\/p>\n<p><b>\uad8c\uc7a5\uc0ac\ud56d : <\/b>\ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uc138\uc694. \uc870\uc9c1 \ub0b4 \ube60\ub978 \uc18c\ud1b5\uc744 \uc704\ud55c \uae30\uc220\uc744 \ub3c4\uc785\ud558\uc138\uc694. <a href=\"https:\/\/www.salesforce.com\/blog\/moment-makers-customer-data-platform\/\" target=\"_blank\">\uace0\uac1d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uc2dc\uac01<\/a> \ud655\ubcf4\uc5d0 \uc9d1\uc911\ud558\uc138\uc694. \uc804\ub7b5\uc801 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uade0\ud615\uc7a1\ud78c \uc811\uadfc \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud558\uc138\uc694. AI \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uad6c\uccb4\uc801\uc778 \ub370\uc774\ud130 \uc694\uad6c \uc0ac\ud56d\uc744 \uc774\ud574\ud558\uc138\uc694. \ubaa8\ub4e0 \uac83\uc744 \ud55c \ubc88\uc5d0 \uac1c\uc120\ud558\ub294 \uac83\uc740 \uc5b4\ub835\ub2e4\ub294 \uac83\uc744 \uc54c\uace0, AI \uc0ac\uc6a9 \uc0ac\ub840\uc5d0 \ub2e8\uacc4\uc801\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ud544\uc694\ud55c \ud2b9\uc815 \ub370\uc774\ud130 \uc694\uad6c \uc0ac\ud56d\uc744 \ud655\uc778\ud558\uc138\uc694. \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 AI\ub97c \ud1b5\ud574 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ub54c \ub370\uc774\ud130 \ud488\uc9c8\uacfc \uac00\uc6a9\uc131\uc740 \ucd5c\uc6b0\uc120\uc73c\ub85c \uace0\ub824\ud558\uc138\uc694.<\/p>\n<h3 id=\"2-ai\"> <span> 2. AI\uc5d0 \ub300\ud55c \uc2e0\ub8b0 \uad6c\ucd95 <\/span> <\/h3>\n<p>\uac70\uc758 \ubaa8\ub4e0 \uc751\ub2f5\uc790(96%)\uac00 AI \uacf5\uae09\uc5c5\uccb4\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc744 \ub54c \uc2e0\ub8b0\uac00 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4\uace0 \ub2f5\ud560 \ub9cc\ud07c, AI\ub97c \ud65c\uc6a9\ud560 \ub54c \uc2e0\ub8b0 \uad6c\ucd95\uc740 \ud544\uc218\uc801 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc758\ub3c4\uce58 \uc54a\uac8c \uac1c\uc778 \uace0\uac1d \ub370\uc774\ud130\uac00 \ub178\ucd9c\ub418\uac70\ub098, \uc800\uc791\uad8c\uc744 \uce68\ud574\ud558\uac70\ub098 \ub370\uc774\ud130 \uaddc\uc81c \uc900\uc218 \uc694\uac74\uc744 \uc704\ubc18\ud558\ub294 \uac83\uc740 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub9ce\uc740 \uc6b0\ub824\uc640 \uc758\ubb38\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788, \uc870\uc9c1\uc740 <a href=\"https:\/\/www.salesforce.com\/platform\/data-masking\/\" target=\"_blank\">\ub370\uc774\ud130 \ub9c8\uc2a4\ud0b9<\/a>(\ubbfc\uac10\ud55c \ub370\uc774\ud130\ub97c \uc775\uba85\ud654\ud558\ub294 \uc791\uc5c5)\uacfc \uac19\uc740 \ubcf4\uc548 \ubcf4\ud638 \uae30\ub2a5\uc744 \uc774\ubbf8 \ud234\uc5d0 \ub0b4\uc7a5\ud558\uace0 \uc788\ub294 \ubca4\ub354\ub97c \ucc3e\uc2b5\ub2c8\ub2e4. \ub610\ub294 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/\" target=\"_blank\">\ud575\uc2ec CRM \uc81c\ud488 \uc77c\ubd80\uc5d0\uc11c AI\ub97c \uc81c\uacf5\ud558\ub294 \uacf5\uae09 \uc5c5\uccb4<\/a>\ub97c \uc120\ud0dd\ud558\uc5ec \uc678\ubd80 \uc18c\uc2a4\ub97c \ud1b5\ud569\ud558\ub294 \ub370 \ucd94\uac00\uc801\uc778 \uc5b4\ub824\uc6c0\uc774\ub098 \ubcf5\uc7a1\uc131\uc774 \uc5c6\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uad8c\uc7a5\uc0ac\ud56d: <\/b>AI\uc785\ub825\uacfc \ucd9c\ub825\uc744 \ubaa8\ub450 \uc138\uc2ec\ud558\uac8c \uad00\ub9ac\ud560 \uc218 \uc788\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/ai\/\" target=\"_blank\">\uc2e0\ub8b0 \uc788\ub294 AI \uacf5\uae09\uc5c5\uccb4<\/a>\uc640 \ud611\ub825\ud558\uc138\uc694. \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378\uacfc \uacf5\uc720\ud560 \ub54c\ub294 \ub370\uc774\ud130\ub97c \ub9c8\uc2a4\ud0b9\ud558\uc138\uc694. \uacf5\uae09\uc5c5\uccb4 \ud638\uc2a4\ud305 \ub610\ub294 \uc678\ubd80 \ubaa8\ub378\uc744 \uace0\ub824\ud560 \ub54c\ub294 \uc785\ub825\ub41c \uac12\uc774 \uc800\uc7a5\ub418\uc9c0 \uc54a\uac8c\ub054 \ud558\uba70 <a href=\"https:\/\/www.salesforce.com\/platform\/privacy-center\/\" target=\"_blank\">\ub370\uc774\ud130 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \ud1b5\uc81c\uad8c\uc744 \uc783\uc9c0 \uc54a\uc744 \uc218 \uc788\ub3c4\ub85d<\/a> \ud574\uc57c\ud569\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ubcf4\uc548 \ubb38\uc81c \uc678\uc5d0\ub3c4 \ud504\ub86c\ud504\ud2b8\uc640 \ucd9c\ub825\uc5d0\uc11c \uc720\ud574\ud55c \ucd9c\ub825\uc774 \uc788\ub294\uc9c0 \uc790\ub3d9\uc73c\ub85c \uc2a4\uce94\ud574\uc57c\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, AI \ud65c\uc6a9\uc758 \ud488\uc9c8, \uc815\ud655\uc131, \uc2e0\ub8b0\ub97c \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 <a href=\"https:\/\/www.salesforce.com\/blog\/ai-and-human-touch\/\" target=\"_blank\">\uc0ac\ub78c\uc744 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \uac83<\/a>\ub3c4 \uace0\ub824\ud574\ubcf4\uc138\uc694.<\/p>\n<h3 id=\"3\"> <span> 3. \uad50\uc721 \ubc0f \uae30\uc220 \ud5a5\uc0c1\uc744 \uc704\ud55c \uacf5\uac04 \ud655\ubcf4 <\/span> <\/h3>\n<p>AI\uac00 \uc870\uc9c1\uc5d0 \ub3c4\uc785\ub418\uba74\uc11c \uc124\ubb38 \uc751\ub2f5\uc790\uc758 \uac70\uc758 \uc808\ubc18\uc774 <a href=\"https:\/\/www.salesforce.com\/blog\/learn-ai-skills-on-trailhead\/\" target=\"_blank\">\uc9c0\uc18d\uc801\uc778 \uae30\uc220 \ud5a5\uc0c1<\/a>\uc774 \ud544\uc694\ud558\ub2e4\ub294 \ub370 \ub3d9\uc758\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 AI\uac1c\ub150\uc5d0 \ub300\ud55c \uc804\ubc18\uc801\uc778 \uc774\ud574 \ubd80\uc871\uacfc \ud568\uaed8 AI \uad50\uc721\uc5d0 \ub300\ud55c <a href=\"https:\/\/www.salesforce.com\/blog\/leading-ai-companies\/\" target=\"_blank\">\uc2e0\uc911\ud55c \uc811\uadfc<\/a>\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uc751\ub2f5\uc790\ub4e4\uc740 \ud604\uc7ac CRM \uc2dc\uc2a4\ud15c \uc0ac\uc6a9\uc758 \uac00\uc7a5 \ud070 \ubb38\uc81c\uac00 \ub370\uc774\ud130 \uae30\uc220 \ubd80\uc871\uc774\ub77c\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4.<\/p>\n<p><b>\uad8c\uc7a5\uc0ac\ud56d:<\/b> \uc9c1\uc6d0\ub4e4\uc774 Ai \uc804\ub7b5\uacfc \ubaa9\ud45c\ub97c \uc804\ubc18\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83 \uc678\uc5d0\ub3c4, <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/prompt-fundamentals?_ga=2.73582226.1285330351.1731307770-1118319543.1727344290\" target=\"_blank\">\ud504\ub86c\ud504\ud2b8\ub97c \ub9cc\ub4e4\uace0 \uac1c\uc120<\/a>\ud558\uae30 \uc704\ud55c \uc9c1\uc6d0 \uad50\uc721\ubd80\ud130 \uc804\uc220\uc801\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694. \ud504\ub86c\ud504\ud2b8\ub97c \ud65c\uc6a9\ud558\uc138\uc694. \ud504\ub86c\ud504\ud2b8\ub294 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378\uc5d0 \ucd9c\ub825 \uc0dd\uc131\uc744 \ub3d5\uae30 \uc704\ud574 \uc81c\uacf5\ub418\ub294 \uc790\uc138\ud55c \ub9e4\ub274\uc5bc\uc785\ub2c8\ub2e4. \ud504\ub86c\ud504\ud2b8\uac00 \uc88b\uc744\uc218\ub85d AI \ubaa8\ub378\uc740 \ub354 \uc815\ud655\ud558\uace0 \uad00\ub828\uc131 \ub192\uc740 \uacb0\uacfc\ubb3c\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uc9c1\uc6d0\uc774 <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/generative-ai-prompts\/\" target=\"_blank\">\ud504\ub86c\ud504\ud2b8 \uc5d4\uc9c0\ub2c8\uc5b4<\/a>\uac00 \ub420 \uc218 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \uad50\uc721\uc740 AI\uc758 \uc7a0\uc7ac\uc801 \uc774\uc810\uc744 \uadf9\ub300\ud654\ud558\uc5ec \uc9c1\uc6d0\ub4e4\uc774 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc77c\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \ub610\ud55c \uc9c1\uc6d0\ub4e4\uc774 AI \uacb0\uacfc\ubb3c\uc758 \uc815\ud655\uc131, \ud3b8\ud5a5\uc131, \uc720\ud574\uc131, \uc7a0\uc7ac\uc801 \ud53c\ud574 \uc5ec\ubd80\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\ub3c4\ub85d \uad50\uc721\ud558\ub294 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/developing-ethical-ai\/\" target=\"_blank\">\uae30\uc5c5 \uc815\ucc45\uc744 \uc218\ub9bd\ud558\ub294 \uac83<\/a>\uc774 \ud544\uc218\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc838\uc57c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc804\uccb4 \uc5f0\uad6c \ubcf4\uace0\uc11c\uc5d0\uc11c \ucd5c\uace0 \ub9ac\ub354\ub4e4\uc774 \uac15\ub825\ud55c \ub370\uc774\ud130 \uc804\ub7b5, \uc9c0\uc18d\uc801\uc778 \ud559\uc2b5 \ubb38\ud654, \ud655\uace0\ud55c \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uc5ec AI \ud22c\uc790\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc138\uc694. \ub610\ud55c <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/ai-powered-crm\/\" target=\"_blank\">\ub354 \ub9ce\uc740 \uc815\ubcf4<\/a>\ub97c \ud655\uc778\ud558\uc5ec \ub2f9\uc2e0\uc758 \ud300\uc774 AI \uae30\ubc18 CRM\uc744 \ud1b5\ud574 \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud558\uc138\uc694.<\/p>","protected":false},"excerpt":{"rendered":"<p>773\uba85\uc758 \uc751\ub2f5\uc790 \ubaa8\ub450\uac00 AI\ub3c4\uc785\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \uc608\uce21 AI\uc640 \uc0dd\uc131\ud615 AI\uc758 \ucc28\uc774\ub97c \uc815\ud655\ud558\uac8c \ub9d0\ud560 \uc218 \uc788\ub294 \uc0ac\ub78c\uc740 \uc808\ubc18 \ubc16\uc5d0 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. AI \ub3c4\uc785\ub9cc\uc73c\ub85c\ub294 \uae30\uc5c5\uc774 \uc131\uc7a5\ud55c\ub2e4\ub294 \uc0dd\uac01\uc740 \uad49\uc7a5\ud788 \uc704\ud5d8\ud569\ub2c8\ub2e4. \uc774\ubc88 \ud3ec\uc2a4\ud305\uc758 \uc5f0\uad6c \uacb0\uacfc \ubcf4\uace0\uc11c\uc5d0\uc11c \uc131\uacf5&hellip;<\/p>\n","protected":false},"author":1,"featured_media":211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[109],"coauthors":[8],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc131\uacf5 \uae30\uc5c5\uc758 AI \uae30\ubc18 CRM\uc744 \ud1b5\ud55c \ud655\uc2e4\ud55c \uae30\uc5c5 \uc131\uc7a5 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"AI\uc640 CRM\uc758 \uacb0\ud569, \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5a4 \ubcc0\ud654\ub97c \uac00\uc838\uc62c\uae4c\uc694? 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