{"id":2168,"date":"2025-07-07T06:00:00","date_gmt":"2025-07-07T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2168"},"modified":"2026-01-30T09:10:51","modified_gmt":"2026-01-30T00:10:51","slug":"3-lessons-from-using-data-cloud","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/3-lessons-from-using-data-cloud\/","title":{"rendered":"Data 360\uc744 \ud1b5\ud55c \ub370\uc774\ud130 \ud1b5\ud569 \uacfc\uc815\uc5d0\uc11c \uc5bb\uc740 3\uac00\uc9c0 \uad50\ud6c8"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub370\uc774\ud130 \ud1b5\ud569\uc744 \ud1b5\ud55c \uc131\uacfc \uadf9\ub300\ud654<\/strong>: Salesforce\ub294 Data 360\uc73c\ub85c \ud30c\ud3b8\ud654\ub41c \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \ud3c9\uade0 \uacc4\uc57d \uac00\uce58(ACV)\ub97c 62% \uc99d\uac00\uc2dc\ucf30\uc73c\uba70, \uc601\uc5c5 \uac00\ub2a5 \ub9ac\ub4dc\uc5d0 \ub300\ud55c \uc815\uad50\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc804\ub7b5\uc801 \ub370\uc774\ud130 \uad00\ub9ac\uc640 \ud6a8\uc728\uc131<\/strong>: \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 &#8216;\uc81c\ud488&#8217;\ucc98\ub7fc \uad00\ub9ac\ud558\uace0 \ud30c\uae09\ub825\uc774 \ud070 \uc720\uc988\ucf00\uc774\uc2a4\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \ub9ac\ub4dc \ubc30\uc815 \ucf54\ub4dc\ub97c 90% \uc904\uc774\uace0 \uc5f0\uac04 2,000\ub9cc \ub2ec\ub7ec \uc774\uc0c1\uc758 \ucd94\uac00 \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>AI \uc5d0\uc774\uc804\ud2b8 \uad6c\ub3d9\uc758 \ud575\uc2ec \uae30\ubc18<\/strong>: \uae68\ub057\ud558\uace0 \uccb4\uacc4\uc801\uc778 \ud1b5\ud569 \ub370\uc774\ud130\ub294 Agentforce\uc640 \uac19\uc740 AI \uc5d0\uc774\uc804\ud2b8\uac00 85%\uc758 \ubb38\uc758 \ud574\uacb0\ub960\uc744 \uae30\ub85d\ud558\uba70 \ub300\uaddc\ubaa8 \ucd08\uac1c\uc778\ud654 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub9cc\ub4dc\ub294 \ud544\uc218 \ub3d9\ub825\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>\uc624\ub298\ub0a0 \ub9ce\uc740 \uae30\uc5c5\uc774 <a href=\"https:\/\/www.salesforce.com\/blog\/what-are-data-silos\/\">\ub370\uc774\ud130 \uc0ac\uc77c\ub85c<\/a>\uc640 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \uc778\uc0ac\uc774\ud2b8\ub85c \uc778\ud574 \uace0\ud1b5\ubc1b\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uacb0\uad6d \uace0\uac1d \uc5ec\uc815\uc744 \ubd88\ud22c\uba85\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \ub370\uc774\ud130\uac00 \uc11c\ub85c \ub2e4\ub978 \uacf3\uc5d0 \ud769\uc5b4\uc838 \uc788\uc73c\uba74 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud589\ub3d9\uc5d0 \ub098\uc11c\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\">\uc778\uacf5\uc9c0\ub2a5(AI)<\/a> \uc2dc\ub300\uc5d0\ub294 \ud2b9\ud788 \ub354 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uba87 \ub144 \uc804\uae4c\uc9c0\ub9cc \ud574\ub3c4 Salesforce \uc5ed\uc2dc \uc815\ud655\ud788 \uc774\uc640 \uac19\uc740 \uc0c1\ud669\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc591\ud55c \uace0\uac1d\uce35\uc744 \ubcf4\uc720\ud558\uace0 \uc218\ub9ce\uc740 \uc778\uc218\ub97c \uac70\uce58\uba70 \uc131\uc7a5\ud55c \uae00\ub85c\ubc8c \ub300\uae30\uc5c5\uc73c\ub85c\uc11c, \uc6b0\ub9ac\ub294 \ub370\uc774\ud130\uac00 \uc218\ub9ce\uc740 \uac1c\ubcc4 \uc2dc\uc2a4\ud15c\uc5d0 \uc800\uc7a5\ub418\uc5b4 \uc788\ub2e4\ub294 \uc2ec\uac01\ud55c \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\uac00 \ubd84\ub9ac\ub41c \ucc44 \uc800\uc7a5\ub418\uc5b4 \uc788\ub2e4 \ubcf4\ub2c8 \ub9ac\ud3ec\ud2b8\uc5d0\uc11c \uc77c\ubd80 \uc815\ubcf4\uac00 \ub204\ub77d\ub418\uc5c8\uace0, \uace0\uac1d \uc5ec\uc815 \uc804\uccb4\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc0ac\uc2e4\uc0c1 \ubd88\uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4. \uacb0\uad6d \uc6b0\ub9ac\ub294 \ubd88\uc644\uc804\ud55c \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud574 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub838\uace0, \uc774\ub294 \uc77c\uad00\ub418\uc9c0 \ubabb\ud55c \uace0\uac1d \uacbd\ud5d8\uc73c\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub798\uc11c \uc6b0\ub9ac\ub294 \uace0\uac1d \ub370\uc774\ud130 \ud1b5\ud569\uc5d0 \ub300\ud574 \ub9d0\ub85c\ub9cc \ub5a0\ub4dc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc9c1\uc811 \ud589\ub3d9\uc73c\ub85c \ubcf4\uc5ec\uc8fc\uae30\ub85c \uacb0\ub2e8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>4\ub144 \uc804, \uc6b0\ub9ac\ub294 \uc2a4\uc2a4\ub85c &#8216;<a href=\"https:\/\/www.salesforce.com\/agentforce\/use-cases\/customer-zero\/\">\ucee4\uc2a4\ud130\uba38 \uc81c\ub85c(Customer Zero)<\/a>&#8216;\uac00 \ub418\uc5b4 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c <a href=\"https:\/\/www.salesforce.com\/blog\/unified-customer-profile\/\">\ud1b5\ud569\ub41c \ubdf0<\/a>\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub0b4\ubd80\uc801\uc73c\ub85c <a href=\"https:\/\/www.salesforce.com\/data\/\">Data 360<\/a>\uc744 \ub3c4\uc785\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. Data 360\uc744 \ud1b5\ud574 \ub2e8\uc77c\ud654\ub41c \ub370\uc774\ud130 \ud45c\uc900(SSOT)\uc744 \uad6c\ucd95\ud588\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uc571(Customer 360)\uacfc \uc5d0\uc774\uc804\ud2b8(<a href=\"https:\/\/www.salesforce.com\/agentforce\/\">Agentforce<\/a>)\ub97c \uae4a\uc774 \uc788\uac8c <a href=\"https:\/\/www.salesforce.com\/blog\/salesforce-on-salesforce-unlocking-transformative-growth-and-roi-with-data-cloud-and-agentforce\/\">\ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4<\/a>. \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \ud5c8\ubb3c\uae30 \uc704\ud574 Data 360\uc744 \ud65c\uc6a9\ud558\uba70 \uc6b0\ub9ac\uac00 \uae68\ub2ec\uc740 \uc0dd\uc0dd\ud55c \uad50\ud6c8\uacfc, \uc2e4\uc81c \ud070 \ud30c\uae09\ub825\uc744 \ubd88\ub7ec\uc628 \uc720\uc988\ucf00\uc774\uc2a4\ub4e4\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\uc624\ub298 \ubc14\ub85c \ub370\uc774\ud130\ube14\ub808\uc774\uc800(Datablazer)\uac00 \ub418\uc5b4\ubcf4\uc138\uc694<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\ub370\uc774\ud130\ube14\ub808\uc774\uc800 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \uac00\uc785\ud558\uc5ec \ucee4\ub9ac\uc5b4 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uc2ed\uc2dc\uc624. \uc774\uacf3\uc5d0\uc11c \uc2e4\ubb34\uc5d0 \ud544\uc694\ud55c \ud575\uc2ec \uc5ed\ub7c9\uc744 \uc2b5\ub4dd\ud558\uace0, \uc804 \uc138\uacc4 \ud601\uc2e0\uac00\ub4e4\uacfc \uad50\ub958\ud558\uba70, Salesforce\uc758 \ucd5c\uc2e0 \uc81c\ud488 \uc18c\uc2dd\uc744 \uac00\uc7a5 \uba3c\uc800 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94V000000DYhhSAG?tab=discussion&#038;sort=LAST_MODIFIED_DATE_DESC\">\ud22c\uc5b4 \uc2dc\uc791\ud558\uae30<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>\uc624\ub298\ub0a0 Data 360\uc740 <a href=\"https:\/\/www.salesforce.com\/platform\/\">Salesforce \ud50c\ub7ab\ud3fc<\/a>\uc5d0 \uae4a\uc774 \ud1b5\ud569\ub418\uc5b4 \uc6b0\ub9ac \uc131\uacf5\uc758 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Data 360\uc740 \uace0\uac1d \ubc0f \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud558\uc5ec \uc6b0\ub9ac\uc758 \uc571, \uc6cc\ud06c\ud50c\ub85c\uc6b0, \uadf8\ub9ac\uace0 <a href=\"https:\/\/www.salesforce.com\/agentforce\/\">Agentforce<\/a> \uc804\ubc18\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc989\uc2dc \uc2e4\ud589 \uac00\ub2a5\ud55c \uc0c1\ud0dc\ub85c \ub9cc\ub4ed\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc6b0\ub9ac\ub294 \ub300\uaddc\ubaa8\ub85c \ucd08\uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uae68\ub057\ud558\uace0 \uccb4\uacc4\uc801\uc778 \ub370\uc774\ud130\ub97c \ud544\uc218\uc801\uc73c\ub85c \uc694\uad6c\ud558\ub294 AI \uc5d0\uc774\uc804\ud2b8\uc758 \ud65c\uc6a9\uc774 \ub298\uc5b4\ub0a8\uc5d0 \ub530\ub77c, Data 360\uc758 \uc5ed\ud560\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uacb0\uacfc\ub294 \uc2e4\ub85c \ub180\ub77c\uc6e0\uc2b5\ub2c8\ub2e4. Data 360\uc744 \ud1b5\ud574 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \uc6b0\ub9ac\ub294 \ub9ac\ub4dc\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9ac\ub4dc \ubc30\uc815\uc744 \uc704\ud55c \ucee4\uc2a4\ud140 \ucf54\ub4dc\ub97c 90%\ub098 \uc904\uc600\uc73c\uba70, \uc601\uc5c5 \uc9c1\uc6d0\ub4e4\uc774 \uc218\ub3d9\uc73c\ub85c \ub9ac\ub4dc \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud574\uc57c \ud588\ub358 \uc5c5\ubb34 \ubd80\ub2f4\uc744 \ub300\ud3ed \uc644\ud654\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc804\uccb4 \ub9ac\ub4dc \uc911 \uc2e4\uc81c \uc601\uc5c5\uc774 \uac00\ub2a5\ud55c \uc0c1\ud0dc\uc758 \ub9ac\ub4dc\ub294 40%\uc5d0 \ubd88\uacfc\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uace0, \ub355\ubd84\uc5d0 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub4e4\uc740 \uc7a0\uc7ac\ub825\uc774 \uac00\uc7a5 \ub192\uc740 \uc720\ub9dd \uace0\uac1d\uc5d0\uac8c\ub9cc \uc9d1\uc911\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uacfc\uc815\uc740 \uacb0\uacfc\uc801\uc73c\ub85c \ud574\ub2f9 \ub9ac\ub4dc\ub4e4\uc758 \ud3c9\uade0<strong> <\/strong>\uacc4\uc57d \uac00\uce58(ACV)\ub97c 62% \uc99d\uac00\uc2dc\ud0a4\ub294 \uc131\uacfc\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Data 360\uacfc Agentforce\ub294 2025\ub144 \uc0c1\ubc18\uae30 \uae30\uc900\uc73c\ub85c \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uc57d 98,000\uac74\uc758 \uace0\uac1d \ubb38\uc758\ub97c \uac10\uc18c\uc2dc\ud0ac \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0c1\ub2f4\uc6d0\ub4e4\uc740 \ub354\uc6b1 \ubcf5\uc7a1\ud558\uace0 \uacf5\uac10\uc774 \ud544\uc694\ud55c \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc804\ub150\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc6b0\ub9ac\ub294 \uace0\uac1d \ub77c\uc774\uc120\uc2a4 \uac31\uc2e0 \uacfc\uc815\uc5d0\uc11c 2,300\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc7a0\uc7ac \uc218\uc775\uc744 \ubc1c\uad74\ud588\uc73c\uba70, \uc774\uc81c AI \uae30\ubc18 Slack \uc54c\ub9bc\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uae30\ud68c\ub97c \uc601\uc5c5 \ud300\uc5d0 \uc790\ub3d9\uc73c\ub85c \ud1b5\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"TOC\">\uc8fc\uc694 \ub0b4\uc6a9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#implementing\">Data 360 \uad6c\ud604 \ubc0f \ud2b8\ub8e8\uc2a4 \ud504\ub85c\ud544(Truth Profile) \uad6c\ucd95<\/a><\/li>\n\n\n\n<li><a href=\"#treat\">1. \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 &#8216;\uc81c\ud488&#8217;\ucc98\ub7fc \uad00\ub9ac\ud558\uc138\uc694<\/a><\/li>\n\n\n\n<li><a href=\"#start\">2. \uc791\uac8c \uc2dc\uc791\ud558\ub418, \ud30c\uae09\ub825\uc774 \ud070 \uc720\uc988\ucf00\uc774\uc2a4\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/a><\/li>\n\n\n\n<li><a href=\"#prioritize\">3. \ub370\uc774\ud130\uc758 \uc591\ubcf4\ub2e4 \uc9c8\uc744 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub450\uc138\uc694<\/a><\/li>\n\n\n\n<li><a href=\"#our\">Salesforce \ub0b4\ubd80\uc758 Data 360 \ud65c\uc6a9 \uc0ac\ub840<\/a><\/li>\n\n\n\n<li><a href=\"#how\">\ub514\uc9c0\ud138 \ub808\uc774\ubc84(Digital Labor) \uc2dc\ub300\uc5d0 Data 360\uc774 \uae30\uc5ec\ud558\ub294 \ubc29\ubc95<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementing\">Data 360 \uad6c\ud604 \ubc0f \ud2b8\ub8e8\uc2a4 \ud504\ub85c\ud544(Truth Profile) \uad6c\ucd95<\/h2>\n\n\n\n<p>1999\ub144 \ucc3d\ub9bd \ub2f9\uc2dc\uc5d0\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \ubdf0\ub97c \uc5bb\ub294 \uac83\uc774 \ud6e8\uc52c \uac04\ub2e8\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc218\ub144\uc5d0 \uac78\uccd0 \uc810\uc810 \ub354 \ub9ce\uc740 \uacf3\uc5d0\uc11c \ubc29\ub300\ud55c \ub370\uc774\ud130\uac00 \uc313\uc774\uba74\uc11c, \ub2e8\uc77c\ud654\ub41c \ub370\uc774\ud130 \ud45c\uc900(SSOT)\uc744 \ud655\ubcf4\ud558\ub294 \uc77c\uc740 \ub9e4\uc6b0 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud30c\ud3b8\ud654\ub41c \ub370\uc774\ud130\ub294 \ub2e8\uc21c\ud55c \ubc31\uc5d4\ub4dc \ubb38\uc81c\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub294 \uc778\uc0ac\uc774\ud2b8, \ub2e8\uc808\ub41c \uace0\uac1d \uacbd\ud5d8, \uadf8\ub9ac\uace0 \ub0b4\ubd80 \ud300\uc758 \uc5c5\ubb34 \ud504\ub85c\uc138\uc2a4 \uc9c0\uc5f0\uc73c\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc815\ud655\ud55c \uccad\uad6c\uc11c\ub97c \ubc1c\uc1a1\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uc2dc\uc2a4\ud15c \uac04\uc758 \uacc4\uc815 \ub370\uc774\ud130\ub97c \uc77c\uce58\uc2dc\ud0a4\ub294 \uac83\uacfc \uac19\uc740 \uc544\uc8fc \uae30\ubcf8\uc801\uc778 \uc77c\uc870\ucc28 \ubcf5\uc7a1\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \uc804\ud615\uc801\uc778 \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4. \ud575\uc2ec \uace0\uac1d \ub370\uc774\ud130\uac00 \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc544 &#8216;\uc67c\uc190\uc774 \ud558\ub294 \uc77c\uc744 \uc624\ub978\uc190\uc774 \ubaa8\ub974\ub294&#8217; \uc0c1\ud669\uc774\uc5c8\uc8e0. \uc6b0\ub9ac\ub294 \uc774 \ub370\uc774\ud130 \uacfc\uc81c\ub97c \uc815\uba74\uc73c\ub85c \ub3cc\ud30c\ud574\uc57c \ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8 \ub300\uc751\ucc45\uc73c\ub85c \uc6b0\ub9ac\ub294 \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \uc27d\uac8c \ud1b5\ud569\ud558\uace0 \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub294 Data 360\uc744 \uad6c\ucd95\ud588\uc73c\uba70, \uc774\ub97c \uae30\uc874 \uc2dc\uc2a4\ud15c\uc744 \ubcf4\uc644\ud558\ub3c4\ub85d \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4. Data 360\uc740 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc5f0\uacb0\ud558\uace0 \ub370\uc774\ud130 \ub808\uc774\ud06c, \uc6e8\uc5b4\ud558\uc6b0\uc2a4, \ube44\uc988\ub2c8\uc2a4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc758 \uc815\ubcf4\ub97c \uc870\ud654\ub86d\uac8c \ud1b5\ud569\ud569\ub2c8\ub2e4. \ub610\ud55c \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\ub098 CSV \uac19\uc740 \uc815\ud615 \ub370\uc774\ud130\ubd80\ud130 \uc774\uba54\uc77c, PDF \uac19\uc740 <a href=\"https:\/\/www.salesforce.com\/data\/what-is-unstructured-data\/\">\ube44\uc815\ud615 \ub370\uc774\ud130<\/a>\uae4c\uc9c0 \ubaa8\ub4e0 \ud615\uc2dd\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Data 360\uc744 \ud1b5\ud574 \uc6b0\ub9ac\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc870\uc5b8\ud558\ub294 \ubc14\ub97c \uadf8\ub300\ub85c \uc2e4\ucc9c\uc5d0 \uc62e\uacbc\uc2b5\ub2c8\ub2e4. \ubc14\ub85c Salesforce\uc640\uc758 \uc804\uccb4 \uc5ec\uc815\uc744 \uc774\ud574\ud558\uae30 \uc704\ud55c \ub2e8\uc77c \uc18c\uc2a4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ub97c &#8216;\ud2b8\ub8e8\uc2a4 \ud504\ub85c\ud544(Truth Profile)&#8217;\uc774\ub77c \ubd80\ub985\ub2c8\ub2e4. \uc6b0\ub9ac\uc640 \uace0\uac1d\uc758 \uad00\uacc4\uc5d0 \ub300\ud55c \uc804\uccb4 \uc2a4\ud1a0\ub9ac\ub97c \ubcf4\uc5ec\uc8fc\ub294 360\ub3c4 \ubdf0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ud2b8\ub8e8\uc2a4 \ud504\ub85c\ud544\uc5d0\ub294 \uc601\uc5c5 \ud300\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9, \uc774\uba54\uc77c \uc624\ud508, \uc6f9\uc0ac\uc774\ud2b8 \ud65c\ub3d9, \uad11\uace0 \ucc38\uc5ec, \uadf8\ub9ac\uace0 \uac00\uc7a5 \uc911\uc694\ud55c \uc81c\ud488 \uc0ac\uc6a9 \ubc29\uc2dd\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ub9e4\uc77c \uc218\uc870 \uac74\uc758 \ub370\uc774\ud130 \uc774\ubca4\ud2b8\uc640 \uc218\ubc31 \ud398\ud0c0\ubc14\uc774\ud2b8(PB)\uc758 \ub370\uc774\ud130\uac00 \uc0dd\uc131\ub418\uc5b4 Amazon\uc774\ub098 Snowflake \uac19\uc740 <a href=\"https:\/\/www.salesforce.com\/data\/what-is-a-data-lake\/\">\ub370\uc774\ud130 \ub808\uc774\ud06c<\/a>\uc5d0 \uc800\uc7a5\ub429\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \uc774\ub3d9\uc2dc\ud0a4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uc2e0 \ub370\uc774\ud130\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uad00\ub828 \uc815\ubcf4\ub97c \ucd94\ucd9c\ud558\uace0 \ud1b5\ud569\ub41c \ubdf0\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub355\ubd84\uc5d0 \uc6b0\ub9ac\ub294 \ub354\uc6b1 \uc9c0\ub2a5\uc801\uc778 \uc608\uce21\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uae30\ud68c \uc131\uc0ac \uac00\ub2a5\uc131, \uc81c\ud488 \uc694\uad6c\uc0ac\ud56d, \uc774\ubca4\ud2b8 \ucc38\uc11d \uc5ec\ubd80, \uc11c\ube44\uc2a4 \uc9c0\uc6d0 \ud544\uc694\uc131 \ubc0f \ub514\uc9c0\ud138 \ucc38\uc5ec\ub3c4\ub97c \ub354 \uc815\ud655\ud788 \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \ub514\uc9c0\ud138 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d\uc774 \ubcf4\uc5ec\uc904 \uc608\uc0c1 \ucc38\uc5ec \ud328\ud134\uae4c\uc9c0 \ubbf8\ub9ac \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\uc758 Data 360 \uad6c\ud604\uc740 \uc774\uc804\uc5d0 \ubd84\uc808\ub418\uc5b4 \uc788\ub358 \ubc29\ub300\ud55c \ub370\uc774\ud130, \uc989 \ubaa8\ub4e0 \uc2dc\uc2a4\ud15c\uc5d0 \ud769\uc5b4\uc838 \uc788\ub358 \uc218\uc5b5 \uac1c\uc758 \uace0\uac1d \ud504\ub85c\ud544\uc744 \ub2e8 \ud558\ub098\uc758 \ud3ec\uad04\uc801\uc778 \ubdf0\ub85c \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc6b0\ub9ac\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud589\ub3d9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc73c\uba70, AI \uc5d0\uc774\uc804\ud2b8\uac00 \ub300\uc911\ud654\ub418\uae30 \uc804\ubd80\ud130 \uc774\ubbf8 AI \uc5d0\uc774\uc804\ud2b8\ub97c \ub9de\uc774\ud560 \uc900\ube44(AI Agent-ready)\ub97c \ub9c8\ucce4\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub370\uc774\ud130 \ud601\uc2e0\uc744 \ud5a5\ud55c \uc6b0\ub9ac\uc758 \uc5ec\uc815\uc740 \uaf64 \uc624\ub798 \uc9c0\uc18d\ub418\uc5c8\uace0, \uadf8 \uacfc\uc815\uc5d0\uc11c \ub9ce\uc740 \uac83\uc744 \ubc30\uc6e0\uc2b5\ub2c8\ub2e4. \ud1b5\ud569\ub41c \ubdf0\ub97c \uc5bb\uae30 \uc704\ud574 \ub0b4\ubd80\uc801\uc73c\ub85c Data 360\uc744 \uc0ac\uc6a9\ud558\uba70 \uae68\ub2ec\uc740 \uc138 \uac00\uc9c0 \uc8fc\uc694 \uad50\ud6c8\uc744 \uc5ec\ub7ec\ubd84\uacfc \uacf5\uc720\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Salesforce on Salesforce Demo: How Data Cloud and Agentforce Improve Lead Quality\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/v0OqbIrC0TQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>(<a href=\"#TOC\">\uc704\ub85c \ub3cc\uc544\uac00\uae30<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"treat\">1. \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 &#8216;\uc81c\ud488&#8217;\ucc98\ub7fc \uad00\ub9ac\ud558\uc138\uc694<\/h2>\n\n\n\n<p>\uccab \ubc88\uc9f8 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub294 \ub370\uc774\ud130\uc640 \uadf8\uc640 \uad00\ub828\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ud558\ub098\uc758 &#8216;\uc81c\ud488&#8217;\ucc98\ub7fc \ub300\uc6b0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub370\uc774\ud130\uac00 \uc5b4\ub514\uc5d0\uc11c \uac00\uc7a5 \ud070 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294\uc9c0 \uc2dd\ubcc4\ud558\uace0, \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ub9de\ucdb0 \uc774\ub97c \uc870\uc815\ud558\uba70, \uc6b0\uc120\uc21c\uc704\ub97c \uc124\uc815\ud558\ub294 \ub370 \uc804\ub150\ud558\ub294 \uc804\ub2f4 \ub370\uc774\ud130 \uc81c\ud488 \ub9e4\ub2c8\uc800\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc6b0\ub9ac\uac00 \ucd08\uae30\uc5d0 \uc218\ud589\ud55c \uc77c \uc911 \uac00\uc7a5 \uc601\ud5a5\ub825\uc774 \ucef8\ub358 \uc791\uc5c5 \uc911 \ud558\ub098\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ub370\uc774\ud130\uc640 \uace0\uac1d \ub370\uc774\ud130\ub97c \uacb0\ud569\ud55c \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ub2e8\uc21c\ud55c \uc5f0\uacb0\ub9cc\uc73c\ub85c\ub3c4 \uc6b0\ub9ac \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub4e4\uc774 \uc5c5\ubb34 \uc2dc\uac04\uc758 \ub300\ubd80\ubd84\uc744 \ubcf4\ub0b4\ub294 \ud611\uc5c5 \ud50c\ub7ab\ud3fc\uc778 Slack\uc5d0 \uc0c8\ub85c\uc6b4 \uc54c\ub9bc \uae30\ub2a5\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc6b0\ub9ac \ud300\uc774 \uace0\uac1d\uacfc \ub300\ud654\ud558\uae30\ub3c4 \uc804\uc5d0 \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \uc0b4\ud3b4\ubcf4\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5c8\uc73c\uba70, \uacb0\uacfc\uc801\uc73c\ub85c \ub354\uc6b1 \uc2a4\ub9c8\ud2b8\ud55c \uc0ac\ud6c4 \uad00\ub9ac\uac00 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>(<a href=\"#TOC\">\uc704\ub85c \ub3cc\uc544\uac00\uae30<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start\">2. \uc791\uac8c \uc2dc\uc791\ud558\ub418, \ud30c\uae09\ub825\uc774 \ud070 \uc720\uc988\ucf00\uc774\uc2a4\uc5d0 \uc9d1\uc911\ud558\uc138\uc694<\/h2>\n\n\n\n<p>\ub458\uc9f8, Data 360\uc744 \ud1b5\ud574 \ud558\ub8fb\ubc24 \uc0ac\uc774\uc5d0 \ubaa8\ub4e0 \uac83\uc744 \ubc14\uafb8\ub824 \ud558\uae30\ubcf4\ub2e4, \uac00\uce58\uac00 \uac00\uc7a5 \ub192\uc740 \ud2b9\uc815 \uc720\uc988\ucf00\uc774\uc2a4(Use Case)\ubd80\ud130 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\uac00 Data 360\uc744 \ud1b5\ud574 \uac00\uc7a5 \uba3c\uc800 \uac1c\uc120\ud55c \uc791\uc5c5\uc740 \ub77c\uc774\uc120\uc2a4 \uac31\uc2e0\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc804\uc5d0\ub294 \uace0\uac1d\uc774 \ub77c\uc774\uc120\uc2a4\ub97c \ucd94\uac00\ud558\ub824\uba74 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc9c1\uc811 \uc5f0\ub77d\ud574\uc57c\ub9cc \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uacb0\ucf54 \uc88b\uc740 \uace0\uac1d \uacbd\ud5d8\uc774 \uc544\ub2c8\uc5c8\uc8e0. \uc6b0\ub9ac\ub294 \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \uace0\uac1d\uc774 \ub354 \uc6d0\ud65c\ud558\uac8c \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ubc31\uc5d4\ub4dc \uc2dc\uc2a4\ud15c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8 \uacb0\uacfc\ub294 \uc5b4\ub560\uc744\uae4c\uc694? \ud55c\ub3c4\uc5d0 \ub3c4\ub2ec\ud574\uac00\ub294 \uace0\uac1d\uc5d0\uac8c \uc790\ub3d9 \uc54c\ub9bc\uc744 \ubcf4\ub0b4 \ud074\ub9ad \ud55c \ubc88\uc73c\ub85c \ub77c\uc774\uc120\uc2a4\ub97c \ucd94\uac00 \uad6c\ub9e4\ud560 \uc218 \uc788\uac8c \ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc791\uace0 \uc815\ubc00\ud55c \uc790\ub3d9\ud654 \ud558\ub098\ub9cc\uc73c\ub85c \uc9c0\ub09c \ud55c \ud574 \ub3d9\uc548\uc5d0\ub9cc 2,000\ub9cc \ub2ec\ub7ec \uc774\uc0c1\uc758 \uc218\uc775\uc744 \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd08\uae30 \uc131\uacf5 \uc0ac\ub840\ub294 \ud601\uc2e0\uc758 \ub3d9\ub825\uc744 \ub9cc\ub4e4\uc5b4\ub0c8\uace0, \uc6b0\ub9ac\uac00 \uaddc\ubaa8\ub97c \ub354 \ud0a4\uc6cc\ub098\uac00\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>(<a href=\"#TOC\">\uc704\ub85c \ub3cc\uc544\uac00\uae30<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prioritize\">3. \ub370\uc774\ud130\uc758 \uc591\ubcf4\ub2e4 \uc9c8\uc744 \uc6b0\uc120\uc21c\uc704\uc5d0 \ub450\uc138\uc694<\/h2>\n\n\n\n<p>\ucc98\uc74c\uc5d0\ub294 \uac00\ub2a5\ud55c \ud55c \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uae01\uc5b4\ubaa8\uc73c\ub294 \uac83\uc774 \ud6cc\ub96d\ud55c \uc544\uc774\ub514\uc5b4\ucc98\ub7fc \ub4e4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8 \ubaa8\ub4e0 \ub370\uc774\ud130\uac00 \uc11c\ub85c \ubd84\uc808\ub41c \uc2dc\uc2a4\ud15c\uc5d0 \uac07\ud600 \uc788\ub2e4\uba74 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \ud070 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ub7f0 \uc0c1\ud669\uc744 &#8216;\ub370\uc774\ud130\ub294 \ud48d\uc694\ub86d\uc9c0\ub9cc, \uc778\uc0ac\uc774\ud2b8\ub294 \ube48\uace4\ud55c(Data rich, but insights poor)&#8217; \uc0c1\ud0dc\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub370\uc774\ud130\uc5d0 \uc788\uc5b4\uc11c\ub294 \uc591\ubcf4\ub2e4 \uc9c8\uc5d0 \uc9d1\uc911\ud558\uc2ed\uc2dc\uc624. \uc6b0\ub9ac\ub294 \uac00\uc7a5 \uc720\uc758\ubbf8\ud55c \uac00\uce58\uac00 \uc9d1\uc911\ub41c \ud2b9\uc815 \ub370\uc774\ud130 \uc138\ud2b8 \uc548\uc5d0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4. \uc218\ubc31 \uac1c\uc758 \ub808\ucf54\ub4dc\uc640 \ud544\ub4dc\ub97c \ubaa8\ub450 \ud761\uc218\ud558\ub824 \uc560\uc4f0\ub294 \ub300\uc2e0, \uc6b0\ub9ac\ub294 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc0c1\uc704 10~20\uac1c\uc758 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uace0\uac1d\uc774 \uc5b4\ub5a4 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\ub294\uac00?&#8221;, &#8220;\uc5b4\ub514\uc5d0\uc11c \uc720\uc785\ub418\uc5c8\ub294\uac00?&#8221;, &#8220;\uadf8\ub4e4\uc740 \ub204\uad6c\uc778\uac00?&#8221;, &#8220;\ub370\ubaa8\uc5d0\uc11c \uc5b4\ub5a4 \uc81c\ud488\uc744 \uc2dc\uccad\ud588\ub294\uac00?&#8221;\uc640 \uac19\uc740 \uc9c8\ubb38\ub4e4 \ub9d0\uc774\uc8e0.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc9d1\uc911\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uac00\uc7a5 \ud30c\uae09\ub825 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ube60\ub974\uac8c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ucc98\uc74c\ubd80\ud130 \ubaa8\ub4e0 \uac83\uc744 \ud3ec\ud568\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc6b0\uc120\uc21c\uc704\uc5d0 \ub450\uc5b4 \ud601\uc2e0\uc758 \ub3d9\ub825\uc744 \ud655\ubcf4\ud558\uace0 \ucd08\uae30\uc758 \uc131\uacf5\uc744 \uc774\ub04c\uc5b4\ub0b4\uc138\uc694.<\/p>\n\n\n\n<p>(<a href=\"#TOC\">\uc704\ub85c \ub3cc\uc544\uac00\uae30<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our\">Salesforce \ub0b4\ubd80\uc758 Data 360 \ud65c\uc6a9 \uc0ac\ub840<\/h2>\n\n\n\n<p>Data 360\uc740 \uae30\uc5c5 \ub370\uc774\ud130\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\uace0 Customer 360 \uc571\uacfc Agentforce\ub97c \uad6c\ub3d9\ud558\ub294 \ud575\uc2ec \ub3d9\ub825\uc785\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0, \uae30\uc874\uc5d0 \ud22c\uc790\ud55c \ub370\uc774\ud130 \ub808\uc774\ud06c\ub098 \ub370\uc774\ud130 \uc6e8\uc5b4\ud558\uc6b0\uc2a4\uc758 \uac00\uce58\ub97c \uc99d\ud3ed\uc2dc\ucf1c \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\uc640 \uc9c0\ub2a5\uc801\uc778 \ud589\ub3d9\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Data 360\uc740 \uae30\uc874\uc758 \ub370\uc774\ud130 \ub808\uc774\ud06c \ubc0f \uc6e8\uc5b4\ud558\uc6b0\uc2a4\ub97c \ubcf4\uc644\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ac\uc77c\ub85c\ud654\ub41c \uace0\uac1d \ubc0f \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud568\uc73c\ub85c\uc368, Salesforce \uc571\uacfc \uc6cc\ud06c\ud50c\ub85c\uc6b0, \uadf8\ub9ac\uace0 Agentforce \uc804\ubc18\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc989\uc2dc \uc2e4\ud589 \uac00\ub2a5\ud55c \uc0c1\ud0dc\ub85c \ub9cc\ub4ed\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uadc0\uc0ac\ub294 \ub300\uaddc\ubaa8 \ud658\uacbd\uc5d0\uc11c\ub3c4 \ub354\uc6b1 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\uac00 \uace0\uac1d\uc5d0\uac8c \ud55c \uac78\uc74c \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uae30 \uc704\ud574 <strong>Data 360<\/strong>\uc744 \ud65c\uc6a9\ud55c \uba87 \uac00\uc9c0 \uad6c\uccb4\uc801\uc778 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce.com \uc6f9\uc0ac\uc774\ud2b8 \uc5d0\uc774\uc804\ud2b8:<\/strong> \ud648\ud398\uc774\uc9c0\uc5d0 Agentforce\ub97c \ub3c4\uc785\ud558\uc5ec \ubc29\ubb38\uc790\ub4e4\uc774 \uae30\uc5c5 \ubc0f \uc81c\ud488\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc5d0 \ube60\ub974\uac8c \ub2f5\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ub370\uc774\ud130\uac00 Data 360\uc73c\ub85c \ud1b5\ud569\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc6f9\uc0ac\uc774\ud2b8 \uc5d0\uc774\uc804\ud2b8\ub294 \uad00\ub828\uc131\uc774 \ub192\uace0 \uac1c\uc778\ud654\ub41c \ub2f5\ubcc0\uc744 \uc190\uc27d\uac8c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc804\ub144 \ub300\ube44 \ub9ac\ub4dc \uc720\uc785\ub7c9\uc774 36% \uc99d\uac00\ud588\uc73c\uba70, \ub9ac\ub4dc \uc790\uaca9 \uac80\ud1a0(Qualification)\uc5d0 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uc740 40% \ub2e8\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc720\ub8cc \ub9e4\uccb4 \ud65c\uc131\ud654:<\/strong> Data 360\uc5d0 \ud1b5\ud569\ub41c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 LinkedIn\uc774\ub098 Google \uac19\uc740 \ud30c\ud2b8\ub108\uc0ac\uc758 \uc720\ub8cc \uad11\uace0 \ub9e4\uccb4\uc5d0 \uc989\uc2dc \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Data 360\uc73c\ub85c \ud0c0\uac9f\ud305\uc744 \uc815\uad50\ud654\ud55c \uacb0\uacfc, \uad11\uace0 \ud074\ub9ad\ub960(CTR)\uc740 2\ubc30 \ub192\uc544\uc84c\uace0, \uc9c0\ucd9c \ube44\uc6a9 \ub300\ube44 \uc218\uc775(ROAS)\uc740 5\ubc30\ub098 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc6b0\ub9ac\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\uc640 LinkedIn \uace0\uac1d\uc758 75%\ub97c \ub9e4\uce6d\uc2dc\ud0ac \uc218 \uc788\uc5b4, \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \uc0c8\ub85c\uc6b4 \ub9ac\ub4dc\ub97c \ub354 \ub9ce\uc774 \ubc1c\uad74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub300\uaddc\ubaa8 \uc9c0\ub2a5\ud615 \uc774\uba54\uc77c \ub9c8\ucf00\ud305:<\/strong> \uc6b0\ub9ac\ub294 <a href=\"https:\/\/www.salesforce.com\/marketing\/\">Marketing Cloud<\/a>\ub97c \ud1b5\ud574 \uc804 \uc138\uacc4 200\uac1c\uad6d \uc774\uc0c1\uc5d0\uc11c 12\uac1c \uc5b8\uc5b4\ub85c 55\uac1c \uc81c\ud488\uc744 \ud310\ub9e4\ud558\uba70, \uc5f0\uac04 \uc57d 10\uc5b5 \ud1b5\uc758 \uc774\uba54\uc77c\uc744 \ubc1c\uc1a1\ud569\ub2c8\ub2e4. Data 360\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc218\ubc31 \uac1c\uc758 \ud0c0\uac9f\ud305 \uc18d\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub3d9\uc720\ub7fd\uc758 CIO\ub4e0, \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\uc5d0\uc11c Agentforce\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \uace0\uac1d\uc774\ub4e0, Data 360\uc740 \uac01 \uace0\uac1d\uc5d0\uac8c \ucd5c\uc801\ud654\ub41c \uba54\uc2dc\uc9c0\ub85c \uadf8\ub4e4\uc758 \uc5ec\uc815\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>(<a href=\"#TOC\">\uc704\ub85c \ub3cc\uc544\uac00\uae30<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">\ub514\uc9c0\ud138 \ub808\uc774\ubc84(Digital Labor) \uc2dc\ub300\uc5d0 Data 360\uc774 \uae30\uc5ec\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/set-up-agent\/\">AI \uc5d0\uc774\uc804\ud2b8<\/a>\uac00 \ud6a8\uacfc\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uae68\ub057\ud558\uace0 \ud1b5\ud569\ub41c \ub370\uc774\ud130\uac00 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. AI \ubd84\uc57c\uc5d0\ub294 &#8220;\uac00\ube44\uc9c0 \uc778, \uac00\ube44\uc9c0 \uc544\uc6c3(Garbage In, Garbage Out, \uc4f0\ub808\uae30\ub97c \ub123\uc73c\uba74 \uc4f0\ub808\uae30\uac00 \ub098\uc628\ub2e4)&#8221;\uc774\ub77c\ub294 \ub9d0\uc774 \uc788\uc2b5\ub2c8\ub2e4. AI \uc5d0\uc774\uc804\ud2b8\uac00 \uc0dd\uc131\ud558\ub294 \uacb0\uacfc\ubb3c\uc758 \ud488\uc9c8\uc740 \uadf8 \uc5d0\uc774\uc804\ud2b8\uac00 \ucd94\ucd9c\ud558\ub294 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc5d0 \uc815\ube44\ub840\ud55c\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uace0\uac1d \ub370\uc774\ud130\ub97c \ud55c\uacf3\uc5d0 \ubaa8\uc544\ub450\ub294 \uc804\ub7b5\uc740 AI \uc5d0\uc774\uc804\ud2b8\uc758 \ube44\uc911\uc774 \ucee4\uc9c8\uc218\ub85d \uadf8 \uc9c4\uac00\ub97c \ubc1c\ud718\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud1b5\ud569\ub41c \uc9c0\uc2dd\uc740 \uc6b0\ub9ac \ud50c\ub7ab\ud3fc\uc758 \uac15\ub825\ud55c \uc5d0\uc774\uc804\ud2b8 \uacc4\uce35\uc778 Agentforce\ub97c \uad6c\ub3d9\ud558\ub294 \ud575\uc2ec \ub3d9\ub825\uc774 \ub429\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ubbf8 \uace0\uac1d \ub300\uba74 \ud65c\ub3d9\uc5d0\ub3c4 Agentforce\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c Salesforce \ub3c4\uc6c0\ub9d0 \uc0ac\uc774\ud2b8(Salesforce Help)\uc5d0\uc11c\ub294 AI \uc5d0\uc774\uc804\ud2b8\uac00 \uc774\ubbf8 <a href=\"https:\/\/www.salesforce.com\/blog\/support-requests-agentforce\/\">100\ub9cc \uac74 \uc774\uc0c1\uc758 \uc11c\ube44\uc2a4 \ub300\ud654<\/a>\ub97c \ucc98\ub9ac\ud588\uc73c\uba70, 85%\uc758 \ubb38\uc758 \ud574\uacb0\ub960\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\uc758 AI \uc5d0\uc774\uc804\ud2b8\ub294 \uc81c\ud488 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ubd80\ud130 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc758 \uc758\ubbf8, \uadf8\ub9ac\uace0 \uc0ac\ub0b4\uc758 \uc870\uc9c1 \uc5ed\ud560\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \uc644\ubcbd\ud788 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\uc81c Data 360\uc740 \uc774\ub7ec\ud55c \ub0b4\ubd80 \uc9c0\uc2dd\uc744 \uace0\uac1d \ub370\uc774\ud130\uc640 \ud568\uaed8 \ud1b5\ud569\ud558\uc5ec Agentforce\uc5d0 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Data 360\uc774 \ub370\uc774\ud130 \ud1b5\ud569\uc744 \ud1b5\ud574 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud574 \uc8fc\uc5c8\ub358 \uac83\ucc98\ub7fc, \uc774\uc81c\ub294 \uc6b0\ub9ac\uac00 AI \ub9ac\ub354\ub85c \ub3c4\uc57d\ud558\ub294 \uc5ec\uc815\uc758 \ub4e0\ub4e0\ud55c \uae30\ubc18\uc774 \ub418\uc5b4 \ub354\uc6b1 \ud6cc\ub96d\ud558\uace0 \uc601\ud5a5\ub825 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>(<a href=\"#TOC\">\uc704\ub85c \ub3cc\uc544\uac00\uae30<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc6b0\ub9ac\ub294 \uace0\uac1d \uc5ec\uc815\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \ubdf0\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 Data 360\uc744 \uad6c\ucd95\ud588\uc73c\uba70, \uc774\uc81c \uc774\ub294 \uc6b0\ub9ac\uc758 \uc571\uacfc \uc6cc\ud06c\ud50c\ub85c\uc6b0, \uadf8\ub9ac\uace0 \uc5d0\uc774\uc804\ud2b8(Agentforce)\ub97c \uad6c\ub3d9\ud558\ub294 \ud575\uc2ec \ub3d9\ub825\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacfc\uc815\uc5d0\uc11c \uc6b0\ub9ac\uac00 \uae68\ub2ec\uc740 \uc18c\uc911\ud55c \uacbd\ud5d8\uacfc \uad50\ud6c8\ub4e4\uc744 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":805,"featured_media":2167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[54,104,123,22,51,171],"coauthors":[8],"class_list":["post-2168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-agentforce","blog-ai","blog-data-activation-topic","blog-data-activation","blog-data-cloud","blog-salesforce-on-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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